The U.S. health & wellness spa market was valued at USD 21.29 billion in 2023 and is projected to reach USD 24.77 billion by 2029, growing at a CAGR of 2.56%.

The United States medical spa market was valued at USD 7.36 Billion in 2024, driven by the rising demand for non-invasive cosmetic procedures across the region. The market is expected to grow at a CAGR of 14.00% during the forecast period of 2025-2034, with the values likely to rise USD 27.29 Billion by 2034.

Health and wellness spas are experiencing a remarkable surge in popularity, driven by the intersecting trends of tourism and a heightened focus on personal well-being. In recent years, spas have become pivotal destinations for travelers seeking relaxation and rejuvenation, with a majority of travelers incorporating self-care into their trips. This has led to an influx of consumer interest in luxury hotels and resorts that offer top-tier spa services. The appeal of these retreats is bolstered by immersive experiences and sessions with guest health practitioners. By offering services inspired by global traditions, like Ayurvedic techniques from India and Japanese bathhouse rituals, spas are drawing a more diverse clientele looking for unique and culturally rich experiences without needing to travel abroad. Revenue surges in the last few years were fueled by a post-pandemic rebound, and as those gains taper off, health and wellness spas will see normalized, slower growth rates going forward. Revenue expanded at a CAGR of 8.0% to $21.7 billion in 2025, including an uptick of 1.2% that year. Over the past few years, health and wellness spas have capitalized on the burgeoning demand for customized wellness treatments, contributing to significant profit growth. As individuals increasingly seek personalized care aligned with their health goals, spas have adapted by integrating advanced diagnostic tools to tailor unique wellness journeys. The social aspect of spa experiences has gained traction, with more establishments incorporating group treatments and communal spaces to accommodate bridal showers, corporate retreats and other gatherings. Social media platforms have also heightened the visibility of spa services, as influencers highlight these experiences as essential components of modern self-care routines. Health and wellness spa growth over the next few years will be driven by driven by evolving consumer preferences and technological advancements. The trend towards biohacking, or optimizing wellness through personalized health management, is expected to significantly boost attendance at spas offering such specialized services. Technological integration, including the use of wearable devices and AI-driven health insights, will enhance these offerings. There's a discernible interest in natural wellness techniques that prioritize long-term skin health and radiance over artificial beauty enhancements. As preventive care innovations gain traction, medical spas blending traditional and health-focused services will appeal to the increasingly health-conscious society. Revenue for health and wellness spas is forecast to climb at a CAGR of 1.3% to an estimated $23.1 billion through the end of 2030.

The United States spa market was valued at USD 19.96 Billion in 2024. The industry is expected to grow at a CAGR of 11.00% during the forecast period of 2025-2034 to attain a valuation of USD 56.67 Billion by 2034.

The health and wellness spa industry in the United States reached a market size of over ** billion U.S. dollars in 2024. Within this industry, there were approximately *** thousand employees and a total of almost ** thousand businesses.

The pool and spa market is projected to be worth US$ 24.5 billion in 2024. The market is anticipated to reach US$ 47.8 billion by 2034. The market is further expected to surge at a CAGR of 6.9% during the forecast period 2024 to 2034.

Attributes	Key Insights
Pool and Spa Market Estimated Size in 2024	US$ 24.5 billion
Projected Market Value in 2034	US$ 47.8 billion
Value-based CAGR from 2024 to 2034	6.9%

Country-wise Insights

Countries	Forecast CAGRs from 2024 to 2034
The United States	7.2%
China	7.8%
The United Kingdom	8.3%
Japan	5.2%
Korea	4.0%

Category-wise Insights

Category	CAGR from 2024 to 2034
Spas	6.6%
Filters	6.3%

Report Scope

Attribute	Details
Estimated Market Size in 2024	US$ 24.5 billion
Projected Market Valuation in 2034	US$ 47.8 billion
Value-based CAGR 2024 to 2034	6.9%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Market Segments Covered	Type Accessories Material Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany France France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Harvia Group Pentair Fluidra KLAFS GmbH & Co. KG TyloHelo Kohler Co. Arctic Spas Roca Jaquar Bullfrog Spas

Editor’ Choice

• The medical spa market size is estimated to reach USD 50.9 billion.
• The global market size of the spa industry was around $95 billion in 2021.
• By 2030, the global market size of the spa industry is expected to exceed $185 billion.
• The spa services market, including massage services, beauty and grooming, and physical fitness, is projected to reach over $133 billion by 2027.
• The United States spa industry generated approximately $20.8 billion in revenue in 2022.
• Massage therapy is one of the most popular spa services, accounting for approximately 70% of spa visits in the United States.
• The average spa-goer in the United States spends $87 per visit and visits spas 2.3 times per year.
• The spa industry employs over 2.5 million people globally.
• The wellness tourism market, which includes spa travel, was valued at $735 billion in 2021.

Size of Spa Services Market Worldwide

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In 2020, the revenue in the health and wellness spa industry in the United States reached ***** billion U.S. dollars, an increase over the previous year's revenue of ***** billion dollars. By 2025, the revenue of the health and wellness spa industry was forecast to reach **** billion U.S. dollars.

Market Size statistics on the Health & Wellness Spas industry in the US

Going to the spa is a popular way to relax and unwind from the stresses of everyday life. In 2023, the spa industry in the United States was worth an estimated 21.3 billion U.S. dollars. This marked an increase of over one billion dollars on the figure from the previous year.

According to newly published research by Future Market Insights (FMI), the global spa services market is expected to reach US$ 140.28 billion by 2032, growing at a compound annual growth rate (CAGR) of 10% during the period of the forecast. In 2022, the spa services market is estimated to be worth US$ 105.18 billion.

Attribute	Details
Global Spa Services Market Estimated Size (2022)	US$ 105.18 billion
Global Spa Services Market Projected Size (2032)	US$ 140.28 billion
Global Spa Services Market Value-based CAGR (2022 to 2032)	10%

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Region Covered	North America Latin America Asia Pacific Middle East and Africa Europe
Key Countries Covered	United States of America Canada Brazil Argentina Germany The United Kingdom France Spain Italy Nordics BENELUX Australia & New Zealand China India GCC Countries South Africa
Key Segments Covered	Product End User Service Type Tour Type Region.
Key Companies Profiled	Hyatt Hotels Corporation Four Seasons Hotel Limited Marriott International Inc. Hilton Hotels & Resorts OneSpaWorld Holdings Limited Siam Wellness Group InterContinental Hotels Group plc Massage Envy Kempinski Hotels S.A Brenners Park-Hotel & Spa Others
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Comprehensive dataset of 48,763 Spas in United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Operators in this industry are primarily engaged in providing short-term lodging and relaxation packages in hotels, resorts and other establishments. The establishments in this industry offer spa services.

Comprehensive dataset of 38,321 Medical spas in United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 862 Spas in Maryland, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Americans visit spas to relax and unwind from the stresses of everyday life. In 2023, the United States spa industry reported 182 million visitors. This figure, however, was eclipsed by the totals in 2019. During that year, approximately 192 million Americans visited spas across the United States. The decrease of over 35 percent from 2019 to 2020 and can be attributed to the coronavirus (COVID-19) pandemic, which forced the temporary and, in some cases, permanent closure of health facilities and spas across the United States. How large is the wellness spa industry in the United States? In 2024, the health and wellness spa sector in the United States exceeded a market size of 20 billion U.S. dollars. Furthermore, the number of spa locations in the United States surpassed 21 thousand in 2023, marking an increase from both 2021 and 2022. Moreover, the types of spa establishments were diverse in the U.S. in 2023, with day spas comprising the majority, followed by resort and hotel spas. What are the most common services offered by spas in the United States? In 2024, facials were the most prevalent offerings at spa establishments in the United States, with around 93 percent of establishments offering massages, followed by massages and waxing services. Additionally, considering the average price of specific spa treatments in the United States in 2023, body services stood out as the most expensive, costing over 160 dollars on average, while nail services were the cheapest, priced at less than half the average cost of body treatments.

Comprehensive dataset of 127 Spas in Delaware, United States as of August, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The massage service sector in the United States experienced year-over-year growth since 2012, reaching approximately **** billion U.S. dollars in 2019. In 2020, however, the sector's valuation dipped by ** percent, most likely due to the effects of the coronavirus (COVID-19) pandemic. The industry was estimated to reach ** billion U.S. dollars in 2023.

The medical spa market size is estimated to be worth US$ 36,592.2 million in 2024. The rising awareness among consumers about health and wellness has led to a growing demand for non-invasive cosmetic procedures and relaxation therapies offered by medical spa. The demand for medical spa is predicted to rise at a CAGR of 6.80% through 2034. The aging population, particularly in developed regions, fuels the demand for anti-aging treatments and cosmetic procedures.

Attributes	Details
Medical Spa Market Value for 2024	US$ 36,592.2 million
Medical Spa Market Value for 2034	US$ 70,648.2 million
Medical Spa Market Forecast CAGR for 2024 to 2034	6.80%

Category-wise Insights

By Services	Facial Injectable
Market Share in 2024	45%

By Providers	Single Ownership Spa
Market Share in 2024	42.0%

Country-wise Insights

Countries	CAGR
United States	5.4%
United Kingdom	2.90%
Germany	3.10%
Thailand	6.9%
India	7.60%

A massage at spa establishments in the United States cost an average of 116 U.S. dollars in 2024. Meanwhile, consumers spent an average of 59 U.S. dollars on nail services in the same year.