The United States spa market was valued at USD 19.96 Billion in 2024. The industry is expected to grow at a CAGR of 11.00% during the forecast period of 2025-2034 to attain a valuation of USD 56.67 Billion by 2034.

Health and wellness spas are experiencing a remarkable surge in popularity, driven by the intersecting trends of tourism and a heightened focus on personal well-being. In recent years, spas have become pivotal destinations for travelers seeking relaxation and rejuvenation, with a majority of travelers incorporating self-care into their trips. This has led to an influx of consumer interest in luxury hotels and resorts that offer top-tier spa services. The appeal of these retreats is bolstered by immersive experiences and sessions with guest health practitioners. By offering services inspired by global traditions, like Ayurvedic techniques from India and Japanese bathhouse rituals, spas are drawing a more diverse clientele looking for unique and culturally rich experiences without needing to travel abroad. Revenue surges in the last few years were fueled by a post-pandemic rebound, and as those gains taper off, health and wellness spas will see normalized, slower growth rates going forward. Revenue expanded at a CAGR of 9.3% to $22.9 billion in 2025, including a dip of 0.4% that year. Over the past few years, health and wellness spas have capitalized on the burgeoning demand for customized wellness treatments, contributing to significant profit growth. As individuals increasingly seek personalized care aligned with their health goals, spas have adapted by integrating advanced diagnostic tools to tailor unique wellness journeys. The social aspect of spa experiences has gained traction, with more establishments incorporating group treatments and communal spaces to accommodate bridal showers, corporate retreats and other gatherings. Social media platforms have also heightened the visibility of spa services, as influencers highlight these experiences as essential components of modern self-care routines. Health and wellness spa growth over the next few years will be driven by evolving consumer preferences and technological advancements. The trend towards biohacking, or optimizing wellness through personalized health management, is expected to significantly boost attendance at spas offering such specialized services. Technological integration, including the use of wearable devices and AI-driven health insights, will enhance these offerings. There's a discernible interest in natural wellness techniques that prioritize long-term skin health and radiance over artificial beauty enhancements. As preventive care innovations gain traction, medical spas blending traditional and health-focused services will appeal to the increasingly health-conscious society. Revenue for health and wellness spas is forecast to climb at a CAGR of 1.1% to an estimated $24.2 billion through the end of 2030.

The U.S. health & wellness spa market was valued at USD 21.29 billion in 2023 and is projected to reach USD 24.77 billion by 2029, growing at a CAGR of 2.56%.

The United States medical spa market was valued at USD 7.36 Billion in 2024, driven by the rising demand for non-invasive cosmetic procedures across the region. The market is expected to grow at a CAGR of 14.00% during the forecast period of 2025-2034, with the values likely to rise USD 27.29 Billion by 2034.

The health and wellness spa industry in the United States reached a market size of over ** billion U.S. dollars in 2024. Within this industry, there were approximately *** thousand employees and a total of almost ** thousand businesses.

The United States Spa market is expected to with more than 6% CAGR from 2024 to 2029 due to wellness tourism, stress relief, and luxury beauty services drive spa market growth.

The pool and spa market is projected to be worth US$ 24.5 billion in 2024. The market is anticipated to reach US$ 47.8 billion by 2034. The market is further expected to surge at a CAGR of 6.9% during the forecast period 2024 to 2034.

Attributes	Key Insights
Pool and Spa Market Estimated Size in 2024	US$ 24.5 billion
Projected Market Value in 2034	US$ 47.8 billion
Value-based CAGR from 2024 to 2034	6.9%

Country-wise Insights

Countries	Forecast CAGRs from 2024 to 2034
The United States	7.2%
China	7.8%
The United Kingdom	8.3%
Japan	5.2%
Korea	4.0%

Category-wise Insights

Category	CAGR from 2024 to 2034
Spas	6.6%
Filters	6.3%

Report Scope

Attribute	Details
Estimated Market Size in 2024	US$ 24.5 billion
Projected Market Valuation in 2034	US$ 47.8 billion
Value-based CAGR 2024 to 2034	6.9%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Market Segments Covered	Type Accessories Material Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany France France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Harvia Group Pentair Fluidra KLAFS GmbH & Co. KG TyloHelo Kohler Co. Arctic Spas Roca Jaquar Bullfrog Spas

In 2020, the revenue in the health and wellness spa industry in the United States reached ***** billion U.S. dollars, an increase over the previous year's revenue of ***** billion dollars. By 2025, the revenue of the health and wellness spa industry was forecast to reach **** billion U.S. dollars.

Americans visit spas to relax and unwind from the stresses of everyday life. In 2023, the United States spa industry reported 182 million visitors. This figure, however, was eclipsed by the totals in 2019. During that year, approximately 192 million Americans visited spas across the United States. The decrease of over 35 percent from 2019 to 2020 and can be attributed to the coronavirus (COVID-19) pandemic, which forced the temporary and, in some cases, permanent closure of health facilities and spas across the United States. How large is the wellness spa industry in the United States? In 2024, the health and wellness spa sector in the United States exceeded a market size of 20 billion U.S. dollars. Furthermore, the number of spa locations in the United States surpassed 21 thousand in 2023, marking an increase from both 2021 and 2022. Moreover, the types of spa establishments were diverse in the U.S. in 2023, with day spas comprising the majority, followed by resort and hotel spas. What are the most common services offered by spas in the United States? In 2024, facials were the most prevalent offerings at spa establishments in the United States, with around 93 percent of establishments offering massages, followed by massages and waxing services. Additionally, considering the average price of specific spa treatments in the United States in 2023, body services stood out as the most expensive, costing over 160 dollars on average, while nail services were the cheapest, priced at less than half the average cost of body treatments.

Market Size statistics on the Health & Wellness Spas industry in the US

Editor’ Choice

• The medical spa market size is estimated to reach USD 50.9 billion.
• The global market size of the spa industry was around $95 billion in 2021.
• By 2030, the global market size of the spa industry is expected to exceed $185 billion.
• The spa services market, including massage services, beauty and grooming, and physical fitness, is projected to reach over $133 billion by 2027.
• The United States spa industry generated approximately $20.8 billion in revenue in 2022.
• Massage therapy is one of the most popular spa services, accounting for approximately 70% of spa visits in the United States.
• The average spa-goer in the United States spends $87 per visit and visits spas 2.3 times per year.
• The spa industry employs over 2.5 million people globally.
• The wellness tourism market, which includes spa travel, was valued at $735 billion in 2021.

Size of Spa Services Market Worldwide

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The medical spa market size is estimated to be worth US$ 36,592.2 million in 2024. The rising awareness among consumers about health and wellness has led to a growing demand for non-invasive cosmetic procedures and relaxation therapies offered by medical spa. The demand for medical spa is predicted to rise at a CAGR of 6.80% through 2034. The aging population, particularly in developed regions, fuels the demand for anti-aging treatments and cosmetic procedures.

Attributes	Details
Medical Spa Market Value for 2024	US$ 36,592.2 million
Medical Spa Market Value for 2034	US$ 70,648.2 million
Medical Spa Market Forecast CAGR for 2024 to 2034	6.80%

Category-wise Insights

By Services	Facial Injectable
Market Share in 2024	45%

By Providers	Single Ownership Spa
Market Share in 2024	42.0%

Country-wise Insights

Countries	CAGR
United States	5.4%
United Kingdom	2.90%
Germany	3.10%
Thailand	6.9%
India	7.60%

Going to the spa is a popular way to relax and unwind from the stresses of everyday life. In 2023, the spa industry in the United States was worth an estimated 21.3 billion U.S. dollars. This marked an increase of over one billion dollars on the figure from the previous year.

The world spa resorts market, which is estimated to have a market worth USD 120 billion in 2025, is expected to grow to USD 250 billion by 2035, growing at a 7.5% CAGR during the forecasted period. The market grows in response to increasing consumer demand for this type of holistic well-being, stress management and ecologically-driven retreats.

Attribute	Details
Current Global Spa Resorts Market Size (2024A)	USD 115 Billion
Estimated Market Size (2025E)	USD 120 Billion
Projected Market Size (2035F)	USD 250 Billion
Value CAGR (2025 to 2035)	7.5%
Market Share of Top Operators (2024)	~50%-55%

Country-wise Spa Resorts Insights

Country	Annual Visitors (2024)
United States	25 Million
China	18 Million
France	12 Million
UAE	9 Million
Thailand	8 Million
Japan	7 Million
India	10 Million
Australia	6 Million
Brazil	5 Million

United States Infrared Sauna Market Analysis: The United States infrared sauna market is estimated at USD 275.90 million in 2025 and is projected to grow at a CAGR of 5.42% from 2025 to 2033. The growth is attributed to increasing awareness about the health benefits of infrared therapy, rising disposable income, and growing demand for relaxation and therapeutic treatments. Key drivers include the growing prevalence of chronic diseases and the increasing adoption of infrared saunas in healthcare settings, fitness centers, and homes. Trends and Opportunities: The market is witnessing a shift towards portable and compact infrared saunas, catering to consumers with limited space. Additionally, advancements in technology have led to the development of smart saunas with features such as Bluetooth connectivity and temperature control. The growing popularity of home spas and wellness centers is also creating opportunities for market growth. Restraints include the high cost of installation and maintenance, as well as the availability of alternative wellness treatments. The market is segmented by type (carbon fiber shell, hemlock shell), application (hospital, spa, household), and region. Sunlighten Saunas, Clearlight Infrared Saunas, and JNH Lifestyles are among the leading companies in the market. Recent developments include: March 2024: Perspire Sauna Studio, a leading sauna franchise in the United States, launched a redesigned sauna and improved member experience in collaboration with Clearlight, a top infrared sauna technology provider, enhancing their studio locations with exclusive designs and cutting-edge technology.March 2023: Dynamic Saunas, a renowned brand synonymous with top-notch infrared saunas, not only broadened its product line but also made significant strides in its market presence. The brand's latest offerings boasted cutting-edge features and designs to elevate the sauna experience for its discerning clientele.. Key drivers for this market are: Growing Trend Towards Holistic Health and Wellness, Increasing Adoption of Home Saunas Rise the Market Demand. Potential restraints include: Growing Trend Towards Holistic Health and Wellness, Increasing Adoption of Home Saunas Rise the Market Demand. Notable trends are: Growing Awareness and Interest in Health and Wellness.

Medical Spa Market Outlook

According to our latest research, the global medical spa market size reached USD 17.1 billion in 2024, demonstrating robust expansion fueled by rising consumer interest in wellness and aesthetic treatments. The market is projected to grow at a CAGR of 12.3% from 2025 to 2033, resulting in a forecasted market size of USD 48.1 billion by 2033. This dynamic growth is primarily driven by increasing demand for minimally invasive cosmetic procedures, technological advancements in aesthetic devices, and a growing focus on holistic health and well-being.

One of the most significant growth factors for the medical spa market is the rising consumer preference for non-surgical and minimally invasive treatments. Over the past decade, there has been a marked shift in consumer attitudes toward beauty and wellness, with individuals seeking solutions that offer visible results with minimal downtime and reduced risk compared to traditional surgical interventions. Treatments such as laser hair removal, facial rejuvenation, and body contouring have gained immense popularity, especially among millennials and Gen Z consumers who prioritize convenience and efficacy. This trend is further supported by increased awareness of self-care and the influence of social media platforms, which have made aesthetic treatments more mainstream and socially acceptable.

Technological innovation continues to be a pivotal driver in the medical spa market’s expansion. The integration of advanced technologies such as laser systems, radiofrequency devices, ultrasound-based therapies, and AI-driven diagnostic tools has significantly enhanced the efficacy and safety of treatments offered by medical spas. These innovations not only improve patient outcomes but also enable providers to expand their service portfolios, catering to a broader range of client needs. Additionally, the use of digital platforms for appointment scheduling, telemedicine consultations, and personalized treatment plans has streamlined operations and elevated the overall client experience, contributing to higher client retention rates and increased profitability for service providers.

Another crucial factor fueling market growth is the increasing acceptance of aesthetic treatments among men and older adults. Traditionally, medical spas primarily catered to female clients; however, shifting societal norms and the growing emphasis on personal grooming and anti-aging solutions have led to a more diverse clientele. Men are now seeking services such as hair removal, skin rejuvenation, and body contouring, while the geriatric population is turning to medical spas for age-defying treatments that enhance their quality of life. This broadening demographic base is expected to sustain demand and drive further innovation in service offerings.

From a regional perspective, North America remains the dominant market for medical spas, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific. The United States, in particular, has witnessed a surge in the number of medical spas and the adoption of advanced aesthetic technologies. Meanwhile, emerging markets in Asia Pacific, such as China, India, and South Korea, are experiencing rapid growth due to increasing disposable incomes, urbanization, and rising awareness of aesthetic treatments. These regions are expected to present lucrative opportunities for market players over the forecast period, further intensifying global competition and innovation.

Service Type Analysis

The service type segment is a cornerstone of the medical spa market, encompassing a diverse array of offerings such as facial treatments, body shaping and contouring, hair removal, tattoo removal, scar revision, and other specialized procedures. Among these, facial treatments remain the most sought-after service, driven by the increasing demand for anti-aging solutions, acne management, and skin rejuvenation. Advanced techniques such as microdermabrasion, chemical peels, and laser resurfacing have gained traction, offering cli

Introduction

Global Wellness Tourism Market size is expected to be worth around US$ 1922.2 Billion by 2032 from US$ 197.1 Billion in 2023, growing at a CAGR of 9.1% during the forecast period from 2024 to 2032. In 2022, North America led the market, achieving over 42.4% share with a revenue of USD 348.6 Billion.

The anticipated growth in the Wellness Tourism sector is driven by several key factors. Firstly, there is an escalating consumer interest in health and wellness, amplified by the pandemic's emphasis on mental and physical well-being. This has led to a surge in wellness-related travel activities.

Furthermore, the sector is bolstered by the ongoing development of wellness infrastructures, including spas, retreats, and fitness centers. There is also a notable shift towards experiential travel, with an increased focus on personalized wellness programs and the incorporation of technology into wellness experiences.

For investors and stakeholders, these trends present a robust opportunity for substantial market growth and expansion. Businesses in this sector are advised to devise strategic plans that emphasize innovative service offerings, enhance customer engagement, and implement sustainable practices to leverage the market's positive momentum.

The evolving preferences of consumers and the dynamic landscape of the wellness tourism industry necessitate a keen understanding and alignment with current market trends and consumer expectations. By adapting to these shifts, businesses can optimize their market position and achieve significant benefits.

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Day Pass Spa Memberships Market Outlook

According to our latest research, the Global Day Pass Spa Memberships market size was valued at $4.7 billion in 2024 and is projected to reach $9.2 billion by 2033, expanding at a CAGR of 7.8% during 2024–2033. The primary factor fueling the rapid growth of the Day Pass Spa Memberships market globally is the increasing consumer preference for flexible, experience-driven wellness solutions that do not require long-term commitments. As urban populations expand and disposable incomes rise, more individuals are seeking accessible and convenient ways to incorporate relaxation and wellness into their busy lifestyles. This shift is further amplified by the growing emphasis on mental health and self-care, making day pass spa memberships an attractive option for both occasional and regular spa-goers. The market’s evolution is also being shaped by digital transformation, with online booking platforms and mobile applications enhancing customer convenience and broadening market reach.

Regional Outlook

North America currently holds the largest share of the global Day Pass Spa Memberships market, accounting for approximately 38% of the total market value in 2024. This dominance is attributed to the region’s mature wellness and hospitality sectors, high consumer awareness, and widespread adoption of digital booking solutions. The United States, in particular, has seen a surge in demand for premium wellness experiences, driven by a combination of affluent consumers, an established spa culture, and innovative service offerings. Regulatory frameworks that ensure high standards of hygiene and safety have also contributed to consumer trust and market stability. Furthermore, North American spas are increasingly integrating technology into their service delivery, such as contactless check-ins and personalized wellness programs, which continue to attract a diverse clientele and reinforce the region’s leadership in the market.

The Asia Pacific region is poised to be the fastest-growing market for Day Pass Spa Memberships, with a projected CAGR of 10.2% from 2024 to 2033. This robust expansion is being fueled by rapid urbanization, rising disposable incomes, and a cultural shift towards health and wellness. Key markets such as China, Japan, South Korea, and Southeast Asia are witnessing increased investments from both local and international spa operators. The proliferation of luxury hotels and resorts, coupled with a growing middle class seeking premium experiences, is driving demand for day pass options. Additionally, government initiatives promoting wellness tourism and the adoption of digital platforms for booking and customer engagement are accelerating market penetration in the region. Strategic partnerships between travel agencies and spa providers are further enhancing accessibility and boosting market growth.

In emerging economies across Latin America and the Middle East & Africa, the adoption of Day Pass Spa Memberships is growing but faces unique challenges. In these regions, market growth is often hampered by lower consumer awareness, limited access to premium spa facilities, and economic constraints. However, localized demand is beginning to emerge, particularly in urban centers where hospitality and tourism industries are expanding. Policy reforms aimed at boosting tourism and wellness infrastructure are gradually improving market conditions. For instance, countries such as the United Arab Emirates and Brazil are investing in luxury hospitality projects that include spa and wellness offerings, creating new opportunities for day pass memberships. Despite these positive trends, the market remains fragmented, and operators must navigate regulatory complexities and cultural preferences to achieve sustainable growth.

Report Scope

Attributes	Details
Report Title	Day Pass Spa Memberships Market Research Report 2033
By Type	Single-Day Pass, Multi-Day Pass
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Comprehensive dataset containing 12 verified Spa and health club businesses in Nebraska, United States with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 247 verified Spa businesses in Mississippi, United States with complete contact information, ratings, reviews, and location data.