The US Wine Market Report is Segmented by Product Type (Fortified Wine, Still Wine, Sparkling Wine, and Other Wine Types); by Color (Red Wine, White Wine, and Rose Wine); by End User (Men and Women); and by Distribution Channel (On-Trade and Off-Trade). The Market Forecasts are Provided in Terms of Value (USD).

Over the last two observations, the combined volume is forecast to significantly increase in all segments. As part of the positive trend, the combined volume achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Still Wine stands out with the highest value of *** billion litres. Find further statistics on other topics such as a comparison of the combined revenue per capita in Denmark and a comparison of the combined volume per capita in Bulgaria. The Statista Market Insights cover a broad range of additional markets.

The United States still wine market was valued at USD 40.48 Billion in 2024. The industry is expected to grow at a CAGR of 1.50% during the forecast period of 2025-2034 to attain a valuation of USD 46.98 Billion by 2034.

Still Wine Market Outlook

The global Still Wine market size was valued at approximately USD 250 billion in 2023 and is projected to reach around USD 350 billion by 2032, growing at a CAGR of 3.8% during the forecast period. One of the driving factors behind this growth is the increasing consumer preference for premium and diverse wine products.

A significant growth factor for the still wine market is the increasing consumer inclination towards premiumization and the rising disposable income across the globe. As consumers become more discerning and affluent, they are willing to spend more on high-quality, premium wines. This trend is further supported by the growing number of wine enthusiasts and collectors who seek unique and high-end products, thus driving the market's upward trajectory. Additionally, the wine tourism industry has been booming, encouraging more people to explore and appreciate different varieties of still wine.

Another vital growth driver is the cultural shift towards wine consumption in regions where beer or spirits were traditionally more popular. This shift is especially notable in emerging markets in Asia Pacific and Latin America. The increasing popularity of wine in these regions can be attributed to the influence of Western culture, changing social norms, and the rising middle class's growing disposable income. Moreover, there has been a notable increase in wine education and awareness, with wine-tasting events, courses, and online platforms facilitating greater consumer knowledge and interest in still wines.

The advent of e-commerce and digital marketing has also critically contributed to the market's growth. Online platforms offer consumers a convenient way to explore and purchase a wide range of wine products from the comfort of their homes. The robust digital infrastructure in developed regions like North America and Europe has particularly boosted online wine sales. Additionally, targeted digital marketing campaigns and social media engagements have made it easier for brands to reach potential customers and promote their products effectively, driving significant sales growth.

Regionally, Europe continues to dominate the still wine market, owing to its strong historical and cultural ties to wine production and consumption. Countries such as France, Italy, and Spain are not only leading producers but also major consumers of still wines. However, markets in Asia Pacific and North America are rapidly gaining traction. In Asia Pacific, countries like China and India are witnessing a burgeoning wine culture, driven by both local production and imports. North America, particularly the United States, remains a significant market due to its high consumption rates and the presence of notable wine-producing regions like California.

Product Type Analysis

The still wine market is segmented by product type into Red Wine, White Wine, and Rosé Wine, each offering unique characteristics that appeal to different consumer preferences. Red wine holds a substantial share of the market, primarily due to its rich flavor profiles and perceived health benefits, such as the presence of antioxidants like resveratrol. Red wines, such as Cabernet Sauvignon, Merlot, and Pinot Noir, are particularly popular in mature markets like Europe and North America. This segment's growth is also supported by the extensive variety of red wine options available, from affordable table wines to premium, aged vintages.

White wine is another significant segment, favored for its lighter, often fruitier taste compared to red wine. Varieties like Chardonnay, Sauvignon Blanc, and Riesling are highly popular among consumers. White wine is often associated with casual and summer drinking occasions, making it a popular choice in warmer climates and during the summer months. Its versatility in pairing with a wide range of foods, from seafood to poultry, also adds to its popularity. Additionally, the increasing trend of health-conscious consumers opting for wines with lower alcohol content is fuelling the growth of this segment.

Rosé wine, while historically less popular than its red and white counterparts, has seen a significant surge in demand over the past decade. This is largely due to changing consumer tastes and the beverage's strong appeal to younger demographics and social media enthusiasts. Rosé's attractive pink hue and refreshing taste make it a trendy choice for social gatherings and outdoor events. Moreover, the rise of "millennial pink" in fashion and lifestyle trends has positively influenced

In 2024, after three years of decline, there was significant growth in the U.S. sparkling wine market, when its value increased by 17% to $9.1B. The market value increased at an average annual rate of +2.2% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the maximum level at $9.8B in 2020; however, from 2021 to 2024, consumption failed to regain momentum.

This statistic shows the wine consumption share in the United States in 2020, by category. In that year, the consumption of table wine took the largest share with ** percent of total wine consumption in the United States.

Wine industry

Wine consumption in the United States has increased annually over the past ten years. In 2020, about *********** gallons of wine were consumed across the nation and table wine was the most popular variety. Around *** million 9-liter cases of table wine were expended all over the country in 2020. This type of wine has a low volume of alcohol content and is normally served along with food, hence the name “table” wine. Between 2014 and 2015, Chardonnay and Cabernet Sauvignon were the most purchased wines among U.S. consumers. Chardonnay, a type of white wine, originated from Burgundy, France. It is traditionally paired with fish and chicken dishes. Franzia, Barefoot and Sutter Home were the leading table wine brands in 2021. The Franzia brand, which is known for its box wines, sold more than ** million 9-liter cases that period. However, the Barefoot brand, which is produced in California, held the largest share of the table wine market. In 2020, the majority of U.S. wine sales stemmed from off-premise outlets. Over 309 million cases of wine were sold off-premises that year. Groceries were the primary wine distribution channel in 2014, followed by liquor stores.

US Wine Market size is expected to be worth around USD 138.3 Billion by 2034, from USD 89.9 Billion in 2024, growing at a CAGR of 4.4%

Explore the projected growth of the sparkling wine market in the United States over the next decade, with an expected increase in consumption and market value. By 2035, the market volume is anticipated to reach 1.2B litres and the market value is projected to reach $11.1B.

The United States sparkling wine market was volumed at 27.85 Million 9-liter Cases in 2024. The industry is expected to grow at a CAGR of 5.10% during the forecast period of 2025-2034 to attain a volume of 45.80 Million 9-liter Cases by 2034.

Wine originating from the state of Oregon had the highest average price for a 750ml bottle in the United States in 2023 at 17.37 U.S. dollars. In comparison, wine from California averaged 8.48 dollars per bottle.

The global wine market is expected to grow from USD 1,909.68 billion in 2025 to USD 3,324.38 billion by 2035, reflecting a CAGR of 5.7%.The global wine market is expanding steadily, fueled by a shift in consumer behavior toward premiumization.

Metric	Value (USD)
Industry Size (2025E)	USD 1,909.68 billion
Industry Value (2035F)	USD 3,324.38 billion
CAGR (2025 to 2035)	5.7%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	5.6%

Country	CAGR (2025 to 2035)
United Kingdom	5.3%

Region	CAGR (2025 to 2035)
European Union	5.4%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.8%

Normal Sparkling Wine Market Outlook

The global normal sparkling wine market size was estimated to be USD 32.5 billion in 2023 and is anticipated to reach USD 47.2 billion by 2032, growing at a CAGR of 4.2% during the forecast period. The primary growth factor for this market includes increasing consumer preference for premium alcoholic beverages and rising disposable income. The expanding variety of sparkling wines and their growing availability across diverse distribution channels also contribute to the market's growth.

One of the significant growth drivers for the normal sparkling wine market is the rising trend of social gatherings and celebrations, which are increasingly incorporating sparkling wine as a staple beverage. The cultural shift towards more frequent social events, including parties, weddings, and corporate events, has led to a higher consumption rate of sparkling wines. Additionally, the perception of sparkling wine as a luxury product has further fueled its demand, especially among millennials and Generation Z who are willing to spend more on premium experiences.

Another crucial factor propelling the market growth is the expansion of the middle-class population, particularly in emerging economies. As disposable incomes increase, consumers have more spending power, which they are willing to allocate towards premium and luxury items, including sparkling wine. This trend is not just limited to Western countries but is also becoming prevalent in the Asia Pacific and Latin American regions, where economic growth is robust and consumer preferences are evolving rapidly.

The rising awareness and interest in wine tourism also play a significant role in driving the market. Regions famous for their wine production, such as Europe and North America, attract millions of tourists annually who partake in wine tastings and vineyard tours. This exposure to different types and brands of sparkling wine encourages tourists to continue consuming these wines even after returning to their home countries, thereby expanding the market further. Moreover, wineries are increasingly investing in marketing strategies and promotional activities to elevate their brand presence and attract a broader audience.

In terms of regional outlook, Europe holds a dominant position in the normal sparkling wine market, thanks to its rich heritage of wine production and consumption. Countries like France, Italy, and Spain are leading producers and consumers of sparkling wine, contributing significantly to the global market. North America is another substantial market, driven by the United States and Canada, where sparkling wine is popular among a broad demographic. The Asia Pacific region is witnessing the fastest growth, driven by rising disposable incomes and changing consumer lifestyles in countries like China, Japan, and India.

Product Type Analysis

The normal sparkling wine market is segmented by product type into Brut, Extra Brut, Demi-Sec, Sec, and Others. The Brut segment holds the largest market share, primarily due to its popularity among consumers who prefer dry wines. Brut sparkling wines are characterized by their crisp and refreshing taste, making them a favorite choice for social events and celebrations. The availability of a wide range of Brut sparkling wines, from affordable to premium options, caters to various consumer segments, further driving its dominance in the market.

Extra Brut, although similar to Brut, has an even lower sugar content, appealing to consumers with a preference for extremely dry wines. It is often chosen by health-conscious consumers who are mindful of their sugar intake. The segment is gaining traction as more people become aware of its distinct taste profile and health benefits. Additionally, winemakers are increasingly experimenting with Extra Brut varieties, introducing innovative flavors that appeal to a broader audience.

The Demi-Sec segment caters to consumers who prefer sweeter wines. Demi-Sec sparkling wines contain higher sugar levels, making them an ideal choice for pairing with desserts and sweet dishes. This segment is particularly popular in regions where sweeter wines are traditionally favored, such as some parts of Asia and Latin America. The versatility of Demi-Sec wines in culinary pairings also contributes to their steady demand.

Sec sparkling wines, which fall between Brut and Demi-Sec in terms of sweetness, offer a balanced option for consumers who enjoy a moderate level of sweetness in their wine. This segment appeals to a diverse consumer ba

The US wine sector is led by the still wine category in both value and volume terms in 2019. The still wine category is also forecast to register the fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel in distribution of wine in the country. E. & J. Gallo Winery, Constellation Brands, Inc and The Wine Group are the leading companies in the US wine sector. Read More

The South America Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, Fortified Wine, and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (Brazil, Argentina, and Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

The U.S. wine industry, a significant player in the global beverage market, exhibits consistent growth driven by several key factors. The market's compound annual growth rate (CAGR) of 1.47% from 2019 to 2024 indicates a steady expansion, projected to continue into the forecast period (2025-2033). This growth is fueled by increasing consumer disposable incomes, a rising preference for premium wine varieties, and a growing wine-drinking culture, particularly among millennials and Gen Z. The popularity of wine tourism and the expanding online retail channels further contribute to market expansion. While specific market size figures for individual years are not provided, considering the CAGR and a reasonable assumption of market size in 2024, we can estimate substantial growth. Segmentation analysis reveals the significant role of still wine in the overall market, with red wine holding a considerable share within the color segment. The off-trade channel, encompassing supermarkets, hypermarkets, and specialty stores, dominates distribution, highlighting the importance of retail partnerships for wine producers. However, online retail is emerging as a powerful channel, promising substantial future growth. Despite this positive outlook, the industry faces challenges. Competition from other alcoholic beverages, fluctuating grape harvests due to climatic variations, and escalating production costs act as potential restraints. The industry needs to focus on innovative marketing strategies, embracing sustainable practices, and developing new product offerings catering to evolving consumer preferences to maintain growth momentum. The leading companies – E & J Gallo Winery, Constellation Brands Inc., and others – play a crucial role in shaping market trends, with their strategies influencing overall industry direction. The geographic focus on the U.S. market allows for a deep dive into specific consumer trends and regional preferences, informing future marketing and product development decisions. Continued investment in research and development, coupled with an understanding of the evolving consumer landscape, will be critical for future success in the U.S. wine market. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.

The Wine Market Report is Segmented by Product Type (Still Wine, Sparkling Wine, and More), Color (Red Wine, Rose Wine, and White Wine), End User (Men and Women), Distribution Channel (On Trade and Off Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global market size of Sweet Sparkling Wine is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Sweet Sparkling Wine Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Sweet Sparkling Wine industry. The key insights of the report:
1.The report provides key statistics on the market status of the Sweet Sparkling Wine manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Sweet Sparkling Wine industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Sweet Sparkling Wine Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Sweet Sparkling Wine as well as some small players.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Sweet Sparkling Wine market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Application I
* Application II
* Application III

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The United States Wine Packaging Market Report is Segmented by Material Type (Glass, Plastic, Metal, Paper), Product Type (Glass Bottles, and More), Closure Type (Natural Cork, Technical/Synthetic Cork, and More), Wine Type (Still Wine, Sparkling Wine, and More ), Capacity (Less Than 375 ML, and More), Distribution Channel (Direct Sales, Indirect Sales), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Wine Market Outlook

According to our latest research, the global wine market size reached USD 372.5 billion in 2024, demonstrating robust growth driven by evolving consumer preferences and expanding distribution channels. The market is expected to register a CAGR of 5.6% from 2025 to 2033, with the market size forecasted to reach USD 609.8 billion by 2033. This sustained expansion is primarily attributed to the rising demand for premium wine products, increasing urbanization, and the growing influence of Western lifestyles across emerging economies.

One of the primary growth drivers of the wine market is the ongoing shift in consumer demographics and preferences. Younger consumers, especially millennials and Gen Z, are increasingly gravitating towards wine as a preferred alcoholic beverage due to its perceived sophistication, health benefits, and versatility. These consumers are not only interested in traditional wine products but are also exploring innovative offerings such as organic, biodynamic, and low-alcohol wines. The burgeoning interest in wine tourism, coupled with a growing appreciation for artisanal and craft beverages, is further catalyzing market growth. Additionally, the proliferation of social media and digital marketing campaigns has enabled wineries to engage directly with consumers, fostering brand loyalty and expanding market reach.

Another key factor propelling the wine market is the rapid expansion of distribution channels. The rise of e-commerce and online retail platforms has revolutionized the way consumers purchase wine, offering greater convenience, broader product selections, and competitive pricing. Supermarkets and hypermarkets continue to play a significant role in making wine accessible to a wide audience, while specialty stores and HoReCa (Hotels, Restaurants, and Cafés) channels cater to consumers seeking curated and premium experiences. The increasing penetration of digital payment systems and the adoption of omnichannel retail strategies are further enhancing the consumer buying experience, thereby stimulating market growth.

The wine market is also benefiting from favorable regulatory environments and supportive government policies in several regions. Many countries are investing in vineyard development, quality certification programs, and international trade agreements to bolster their wine industries. Furthermore, advancements in viticulture and winemaking technologies are improving production efficiency and product quality, enabling producers to meet the evolving demands of global consumers. However, the market remains susceptible to challenges such as climate change, fluctuating raw material costs, and stringent regulations concerning alcohol advertising and consumption.

Regionally, Europe continues to dominate the global wine market, accounting for more than 50% of the total market share in 2024, owing to its rich winemaking heritage and strong presence of leading wine-producing countries such as France, Italy, and Spain. North America, led by the United States, is witnessing significant growth driven by premiumization trends and increasing wine consumption among younger demographics. The Asia Pacific region is emerging as a lucrative market, with rising disposable incomes, urbanization, and growing interest in Western lifestyles fueling demand. Latin America and the Middle East & Africa also present promising opportunities, supported by expanding middle-class populations and increasing investments in the hospitality sector.

Product Type Analysis

The wine market is segmented by product type into still wine, sparkling wine, fortified wine, and others. Still wine remains the most dominant segment, accounting for over 70% of the global market in 2024. This segment’s popularity is largely due to its wide variety of flavors, affordability, and versatility in pairing with various cuisines. Still wines, which include red, white, and rosé wines, are favored both in mature and emerging markets for everyday consumption as well as special occasions. The segment continues to benefit from innovations in production methods, the introduction of organic and natural wines, and increased marketing efforts targeting health-conscious consumers.

Sparkling wine is experiencing notable growth, particularly among younger consumers and in celebratory settings. T

Snapshot img

Wine Market Size 2025-2029

The wine market size is forecast to increase by USD 167.1 billion, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the surge in online sales channels and the increasing popularity of private-label brands. Online sales have gained substantial traction, enabling consumers to explore a wider range of wines from various regions and producers at their convenience. This trend is expected to continue as technology advances and consumer preferences evolve. Meanwhile, private-label brands have emerged as formidable competitors, offering high-quality wines at affordable prices. These brands, often produced by major wine companies, have gained prominence due to their ability to cater to diverse consumer tastes and preferences. However, the market faces challenges as well.
The rising competition from other alcoholic beverages, such as spirits and beer, poses a significant threat. Consumers' shifting preferences and increasing health consciousness are also impacting the market. Companies must navigate these challenges by focusing on product innovation, brand differentiation, and effective marketing strategies to capture market share and maintain growth.

What will be the Size of the Wine Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The dynamic the market continues to evolve, with various sectors experiencing ongoing shifts and innovations. Wine bars serve as hubs for education and tasting experiences, where patrons can explore different grape varieties and wine styles, including red, white, rosé, fortified, and sparkling. The health benefits of wine, particularly red wine, are a topic of ongoing research and discussion. Serving temperature and aeration play crucial roles in enhancing the sensory experience of wine. Wine distribution channels have expanded, with direct-to-consumer sales and e-commerce platforms gaining popularity. Wine awards and competitions showcase the best in winemaking techniques, from oak aging to sustainable viticulture.

Biodynamic wine and organic practices have become increasingly important in vineyard management and wine production. Food and wine pairing continues to be a popular trend, with sensory analysis playing a key role in understanding the complexities of both. Wine tourism offers unique experiences, allowing consumers to connect with the land and the people behind the labels. Wine sustainability is a growing concern, with certification programs and wine brands focusing on reducing their environmental impact. Wine investment and auctions offer opportunities for collectors and enthusiasts. Wine packaging, glassware, and storage solutions cater to the diverse needs of consumers. Wine retail, wine imports, and exports continue to shape the global market, with wine regions and marketing strategies influencing consumer preferences.

Wine competitions, festivals, and wine restaurants provide opportunities for industry professionals and enthusiasts to connect and celebrate the art of winemaking.

How is this Wine Industry segmented?

The wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Product

  Red
  Fortified
  White
  Sparkling


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

The off-trade distribution channel, which involves the sale of wine through retail outlets outside of bars, restaurants, or nightclubs, is gaining significant traction in the market. This trend is driven by the surge in online wine sales and the increasing number of supermarkets, hypermarkets, and department stores worldwide. Wine education plays a crucial role in this distribution channel, as consumers seek to expand their knowledge of grape varieties, wine styles, and pairing options. Fortified wines, organic wines, and rosé wines are popular choices among consumers, and wine certification ensures the authenticity and quality of these products.

Vineyard management practices, such as sustainable viticulture and oak aging, influence the taste and quality of wines. Wine tasting events and competitions provide opportunities for consumers to discover new wines and build their preferences. Wine labels, packaging, and branding are essential elements in attracting consumers' attention and influencing their p