How big is the Swimwear Market? The Swimwear Market size is expected to reach USD 26.60 billion in 2024 and grow at a CAGR of 6.37% to reach USD 36.22 billion by 2029.

   What is the current Swimwear Market size?
   In 2024, the Swimwear Market size is expected to reach USD 26.60 billion.

   Who are the key players in Swimwear Market?
   Pentland Group PLC, Adidas AG, Puma SE, Nike Inc and Arena SpA are the major companies operating in the Swimwear Market.

   Which is the fastest growing region in Swimwear Market?
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

   Which region has the biggest share in Swimwear Market?
   In 2024, the Asia Pacific accounts for the largest market share in Swimwear Market.

   What years does this Swimwear Market cover, and what was the market size in 2023?
   In 2023, the Swimwear Market size was estimated at USD 24.91 billion. The report covers the Swimwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Swimwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   The global swimwear market is experiencing significant growth, driven by the increasing popularity of beach culture and aquatic sports. This rise is further supported by the widespread use of the internet and mobile phones, along with a growing preference for sustainable and eco-friendly swimwear options. As swimwear becomes a fashion statement that accommodates various body types and preferences, the market is expanding into diverse segments. Innovations in fabric technology, such as the use of neoprene, are enhancing the market's growth by providing swimwear with better elasticity and durability. The shift towards online shopping and demand for inclusive swimwear designs are contributing to the market's expansion. The competitive landscape is characterized by key players innovating and broadening their reach, both through online platforms and physical stores, to cater to the changing needs of consumers. With North America and Asia-Pacific leading the charge, the swimwear market is set for considerable growth, fueled by fashion trends, technological advancements, and an increased emphasis on health and fitness. Statistics for the Swimwear Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Swimwear analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

   Swimwear Report Covers the Following Regions: USA, United States, US, Canada, Mexican, Mexico, ES, Spain, Spanish, UK, United Kingdom, DE, Germany, German, FR, France, French, IT, Italy, Italian, RU, Russia, Russian, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, BR, Brazil, Brazilian, AR, Argentina, Argentine, ZA, South Africa, South African, AE, United Arab Emirates, Emirati

In 2029, the value of the women's sports and swimwear market in the United States amounted to ***** billion U.S. dollars. That year, the total sports and swimwear market in the United States was valued at roughly ** billion U.S. dollars.

The United States swimwear market size reached around USD 10.13 Billion in 2024. The market is projected to grow at a CAGR of 5.60% between 2025 and 2034 to reach nearly USD 17.47 Billion by 2034. The market growth can be attributed to the increasing demand for women’s swimwear and the introduction of novel body-positive designs. Technological advancements in production processes, coupled with the rising adoption of UV-resistant swimwear, are also spurring the rate of market development.

In 2019, the value of the men's swimwear market in the United States amounted to about **** billion U.S. dollars. The value of the U.S. men's swimwear market was expected to rise to **** billion U.S. dollars by 2025.

For the third year in a row, the U.S. women swimwear market recorded decline in sales value, which decreased by -4.6% to $136M in 2024. Overall, consumption showed a deep setback. Over the period under review, the market attained the maximum level at $295M in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

In 2019, the market value of men's polyester swimwear in the United States amounted to about **** billion U.S. dollars. The market value of men's polyester swimwear was expected to rise to **** billion U.S. dollars by 2025.

Comprehensive dataset of 11,373 Swimwear stores in United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

According to Cognitive Market Research, the Swimwear and Beachwear Market Size will be USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2031 growing at a CAGR of XX% from 2025 to 2033

North America held share of XX% in the year 2024 Europe held share of XX% in the year 2024 Asia-Pacific held share of XX% in the year 2024 South America held share of XX% in the year 2024 Middle East and Africa held share of XX% in the year 2024

Market Dynamics of Graphene Market

Key Drivers for Graphene Market

The rising popularity of beach tourism and water activities is a key driver of the swimwear and beachwear market. 

The rising popularity of beach tourism and water activities plays a key role in the growth of the swimwear and beachwear market. This trend is particularly evident in regions like the Caribbean, Southeast Asia, and the Mediterranean, where increasing tourist arrivals and the burgeoning interest in activities such as surfing, scuba diving, and wakeboarding have amplified the demand for swimwear. For instance, in 2023, the Caribbean tourism sector witnessed a remarkable 14.3% increase in international stay over arrivals, underscoring the region's resilience and appeal as a prime beach destination. https://nitiforstates.gov.in/best-practice-detail?id=101060 This upward trajectory is further bolstering the market for swimwear and beachwear as more tourists flock to beaches. Additionally, the increasing enthusiasm for water sports has further propelled the swimwear market. For instance, surfing has seen significant growth, with a more than 35% increase in participants in the United States over less than a decade. The inclusion of surfing in the Olympic Games has also heightened its global profile, encouraging more individuals to engage in the sport and consequently invest in appropriate swimwear. In summary, the confluence of escalating beach tourism and the growing popularity of water sports across various regions has significantly stimulated the swimwear and beachwear market.

Innovation in fabric and sustainability is a key driver of the swimwear and beachwear market. 

Advancements in fabric technology and design have significantly transformed the swimwear industry, introducing features that enhance performance, comfort, and inclusivity. Modern swimwear utilizes fabrics that rapidly wick moisture away from the body, reducing drying time and increasing comfort. Swimwear now incorporates UV-protective fabrics with high UPF ratings, safeguarding the skin from harmful UV rays. For instance, UvSkinz sells UPF (or Ultraviolet Protection Factor) swimwear, which is swimwear that offers protection from the sun’s UVA and UVB rays and blocks 98% of the sun’s UV rays, only allowing about 2% to penetrate your skin. To combat the degrading effects of chlorine, especially in pools, fabrics like ColorLock have been developed to maintain color vibrancy and material integrity over time. Additionally, innovations have led to the development of smart swimsuits equipped with sensors that monitor swimming performance metrics such as stroke count and speed. For instance, FORM Europe’s Smart Swim 2 goggles feature an augmented reality display with real-time metrics, an integrated heart rate monitor, a sleek design with a 15% reduction in tech pack size, extended strap mounts for added stability, and upgraded eye seals for increased comfort. Also, Brands like Adaptive Swimwear are designing swimwear with features like adjustable straps and easy closures to accommodate individuals with disabilities, enhancing g comfort and independence. These advancements reflect a broader industry commitment to integrating technology and thoughtful design, resulting in swimwear and beachwear that is more durable, functional and inclusive.

Key Restraints for Freeze-dried Foods Market

Fluctuating raw material costs are a major restraint for the swimwear and beachwear market. 

Fluctuation in raw material costs significantly impact the textile industry, especially swimwear and beachwear, where fabrics like cotton, silk, and synthetics are essential. These cost variations stem from global supply chain disruptions, trade policies, and environmental regulations, posing challenges for manufacturers and influencing market dynamics. For instance, cotton yarn prices gained 4-5 per kg in the Delhi ...

Bikinis And Tankinis Market Outlook

The global bikinis and tankinis market size was valued at USD 15 billion in 2023 and is projected to reach USD 25 billion by 2032, growing at a CAGR of 6% during the forecast period. This market growth is primarily driven by the increasing popularity of beach vacations and a rising trend towards body positivity which encourages more women to embrace swimwear.

A key growth factor for the bikinis and tankinis market is the rising disposable income among consumers worldwide, which has led to an increase in spending on leisure activities, including beach vacations and swimming. This, in turn, has driven the demand for stylish and comfortable swimwear. Additionally, the influence of social media platforms, where fashion influencers regularly showcase different swimwear styles, has further fueled the demand for bikinis and tankinis.

Another significant factor contributing to the market growth is the increasing awareness of fitness and health. More people are engaging in swimming as an exercise, which has propelled the demand for swimwear. The growing participation in aquatic sports and activities is also a driving force. Furthermore, advancements in fabric technology that offer features like quick-drying, UV protection, and enhanced comfort are attracting more consumers to invest in high-quality swimwear.

Swimwear for Women has seen a significant evolution over the years, with a focus on both style and functionality. The modern woman seeks swimwear that not only complements her body shape but also provides comfort and practicality. This demand has led to a diverse range of designs, from sporty to elegant, catering to various preferences and activities. The rise of body positivity movements has further encouraged women to embrace swimwear that makes them feel confident and empowered. As a result, brands are increasingly offering inclusive sizing and a variety of styles to meet the needs of all women, ensuring that everyone can find the perfect swimwear for their beach or poolside adventures.

The shift towards inclusivity and diversity in the fashion industry has also played a crucial role in the growth of the bikinis and tankinis market. Brands are now offering a wider range of sizes and styles to cater to different body types and preferences. This inclusivity has appealed to a broader audience, thereby increasing the market size. Moreover, collaborations between swimwear brands and celebrities or influencers often result in limited edition collections, creating a buzz and driving sales.

Regionally, the market is witnessing substantial growth in the Asia Pacific and North America. In the Asia Pacific region, countries like Australia, China, and Japan are seeing increased beach tourism, which boosts demand for swimwear. In North America, the United States and Canada are leading markets due to a high number of consumers participating in beach sports and recreational activities. Europe also holds a significant share due to the popularity of Mediterranean beach destinations. The Middle East & Africa and Latin America markets are growing at a steady pace, with increasing urbanization and disposable income contributing to the demand.

Product Type Analysis

When it comes to product types, bikinis and tankinis are the primary segments. Bikinis, which are often associated with high fashion and glamour, continue to dominate the market. They come in various styles such as triangle, bandeau, and high-waisted, catering to different consumer preferences. The demand for bikinis is driven by their popularity among younger consumers who are influenced by fashion trends and social media. Additionally, the availability of customizable options allows consumers to mix and match tops and bottoms to create unique looks, further boosting sales.

Tankinis, on the other hand, have gained popularity among consumers who prefer more coverage while maintaining a stylish appearance. Tankinis combine the comfort of a tank top with the flexibility of a bikini bottom, making them a versatile choice for different body types. They are particularly favored by women who desire a balance between modesty and style. The increasing awareness of body positivity and the demand for inclusive fashion have also contributed to the growing popularity of tankinis.

The market for both bikinis and tankinis is also influenced by seasonal trends. The demand typically peaks during t

Comprehensive dataset of 172 Swimwear stores in Indiana, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

In December 2022, China (397K units) constituted the largest supplier of women swimwear to the United States, with a 69% share of total imports. From January 2022 to December 2022, the average monthly rate of growth in terms of volume from China amounted to -7.8%. In value terms, the largest women swimwear suppliers to the United States were China ($1.2M), Italy ($722K) and Indonesia ($312K), together comprising 70% of total imports.

Comprehensive dataset of 107 Swimwear stores in Kentucky, United States as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The statistic shows the value of the total swimwear market in the United States in 2013 and 2014. In 2014, the U.S. total swimwear market was valued at *** billion U.S. dollars.

Comprehensive dataset of 152 Swimwear stores in Missouri, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 153 Swimwear stores in Nevada, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The market dynamics for the Lingerie, Swimwear and Bridal Stores industry have been largely shaped by a pivot in consumer preferences and purchasing behavior, primarily driven by evolving fashion trends and extensive lifestyle changes. Despite lingering recession fears that gripped 2022 and 2023, causing a spike in living costs and affecting disposable income levels, the industry revenue has hiked at a CAGR of 9.2% over the past five years and is expected to total $38.1 billion in 2025, when revenue will hike by an estimated 5.8%. The industry has proved resilient, demonstrating considerable adaptability to changes in consumer behavior. A pivotal evolution has been the embrace of e-commerce, with traditional retailers leveraging online platforms to extend their reach and improve customer experience. Luxury and specialty lingerie have gained traction, catering to a niche yet expanding market segment seeking exclusivity and personalized experiences. Demand for swimwear, especially women’s, has seen an uptick, driven by evolving fashion trends, body positivity movements and inclusive marketing strategies. On the downside, bridal stores have witnessed a slowdown, faced with rising competition from online retailers, bridal collections by high-street brands and changes in wedding trends with couples opting for more casual and less expensive alternatives. The continued expansion of e-commerce and advanced technologies like virtual fitting and AI-enhanced shopping experiences will further reshape the retail landscape. A disposable income boost would likely buoy demand for luxury and specialty lingerie. However, the swimwear segment might witness subdued growth because of the cycle of fashion trends and potential market saturation. For bridal stores, reimagining business strategies to align with changing wedding norms and expanding online presence to cater to millennials and Gen Z shoppers is critical for sustained growth. Over the next five years, revenue is expected to inch up at a CAGR of 2.8% to reach an estimated $43.8 billion in 2030.

Employment statistics on the Lingerie, Swimwear & Bridal Stores industry in the US

In February 2025, the average women swimwear import price amounted to $3.3 per unit, with an increase of 3.2% against the previous month.

Men Swimwear imports peaked at 64M units and then saw a significant drop the next year. In terms of value, imports declined to $194M in 2023.

The revenue in the 'Sports & Swimwear for women' segment of the apparel market in the United States was forecast to continuously increase between 2025 and 2029 by in total 6.3 billion U.S. dollars (+14.08 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 51.09 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the apparel market in Ecuador and the revenue in the apparel market in Nicaragua. The Statista Market Insights cover a broad range of additional markets.