In September 2024, Apple was the leading tablet brand in the United States, accounting for nearly ** percent of the market. Samsung ranked second among other vendors, occupying around **** percent of the U.S. tablet market. Apple’s iPad: A consumer favorite  With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around ** percent, ten percent more than its closest competitor Samsung. Modern-day tablets   A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than *** U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of ***** percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly **** percent share of the market, down from around ***** percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a **** percent market share in 2023, leaving Google’s Android with round around **** percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around **** percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through ** generations of iPad hardware, shipping almost ** million units worldwide in the third quarter of 2022 alone.

Snapshot img

US Tablets Market Size 2025-2029

The US tablets market size is forecast to increase by USD 2.76 billion, at a CAGR of 4.5% between 2024 and 2029.

The market continues to shape the tablet market, with an increasing number of consumers and businesses adopting this portable computing device for various applications. Key trends include the integration of advanced technologies such as artificial intelligence and gesture recognition, which enhance user experience and expand functionality. Digital content, particularly video streaming and online education, is a major driver, with tablets offering a more convenient and portable alternative to laptops and computers. Battery life and 5G technology are crucial considerations for tablets, enabling seamless connectivity and extended usage. The emergence of innovative devices like smart glasses and holographic displays adds to the market's excitement.


In the healthcare sector, tablets are transforming medical education and telemedicine, with applications in remote patient monitoring and virtual reality. Organic light-emitting diodes (OLED) and virtual reality displays are gaining popularity due to their superior image quality and energy efficiency. However, challenges persist, such as supply chain disruptions and the ongoing competition with laptops and PCs. Gaming and battery life are critical factors for tablet users, with the former demanding high processing power and the latter requiring long-lasting batteries. The adoption of foldable and rollable tablets is another trend, offering a more versatile and compact design.

What will be the Size of the market During the Forecast Period?

Request Free Sample

The market continues to evolve, with portable electronic devices increasingly becoming essential tools for various industries and individuals. Tablets offer a versatile blend of functionality and portability, enabling users to stream video content, create digital art, and collaborate remotely. Hybrid devices, featuring both tablet and laptop capabilities, further expand the market's reach. Advancements in display technologies, such as higher screen resolutions and larger sizes, enhance the user experience. Integration of 5G connectivity and machine learning algorithms facilitates faster processing and improved functionality. Marketing strategies focusing on portable productivity, digital content consumption, and interactive presentations cater to diverse user needs.


Tablet designs continue to evolve, with lighter devices and advanced security features addressing user demands. Accessories like interactive whiteboards, bill payment apps, and tablet management software expand the tablet's utility. The integration of VR and AR technologies, gesture recognition, and mobile workforce solutions further broadens the tablet's applications. Tablets are increasingly used for digital content creation, graphic design, and mobile learning, making them indispensable tools for professionals and students alike. Remote collaboration, online learning platforms, and point-of-sale systems are additional areas where tablets are making a significant impact. The tablet market is poised for continued growth, driven by technological advancements and evolving user needs.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Hybrid
  Convertible
  Slate
  Rugged


OS

  iOS
  Android
  Windows
  Others


Geography

  US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to consumer requirements for portable computing devices, with offline distribution channels playing a significant role. Consumer electronics stores, brand-specific outlets, mass merchandisers, department stores, and office supply stores are key offline distribution channels. These channels offer a hands-on shopping experience, enabling customers to interact with tablets before purchase. Major retailers like Best Buy, Micro Center, and Fry Electronics provide expert guidance and in-store support. Brand-specific stores from Apple, Microsoft, and Samsung offer dedicated assistance for their respective devices. Tablets cater to various sectors, including education, healthcare, business automation, and entertainment consumption.
Technological advancements in display technologies, 5G connectivity, machine learning, and virtual reality are driving market growth. Portable devices with longer battery life, higher resolutions, and efficient graphics chips are in demand. Key trends include the emergence of hybrid tablets and convertible laptops, improved color ac

The United States tablet market reached around 41.21 Million Units in 2024. The market is projected to grow at a CAGR of 2.50% between 2025 and 2034 to reach nearly 52.75 Million Units by 2034.

Revenue from sales of consumer tablets in the U.S. is forecast to amount to around ***** billion U.S. dollars in 2023, a decrease from the revenue in 2022 when these tablets generated roughly **** billion U.S. dollars.

The Online Computer and Tablet Sales industry has grown substantially as demand for tablet computers and laptop-tablet hybrid computers has boomed. As more services move online and consumers grow increasingly comfortable with online purchases, e-commerce spending has climbed. The pandemic further accelerated this growth, with e-commerce sales experiencing a dramatic surge. Consequently, companies have had to swiftly upgrade their platforms to keep pace with rising consumer expectations and demand. Altogether, industry revenue has increased at an expected CAGR of 3.7% to $50.8 billion over the past five years, including expected growth of 3.6% in 2025 alone.Online retailers face intense competition as more businesses transition to digital platforms. To stay competitive, sellers focus heavily on price competition. This fierce marketplace rivalry has placed downward pressure on product prices, particularly as computer and laptop markets show signs of saturation. In parallel, tablets have evolved significantly, incorporating features that increasingly blur the lines between them and traditional computers. Sellers have lowered prices to differentiate themselves from competitors, with traditional retailers using their online presence to complement products stocked in-store, while Amazon has leveraged its scale to drive down product costs. This strategy has helped Amazon capture a significant market share, but it has also contributed to slimming profit margins throughout the online retail sector. Revenue is expected to expand at a CAGR of 3.7% over the next five years, reaching $61.1 billion in 2030. E-commerce revenue is expected to surge alongside a growing economy, while traditional brick-and-mortar sales continue to falter. Enhanced smartphone capabilities are set to drive an increase in e-commerce purchases made on mobile devices, prompting online retailers to ramp up investments in mobile optimization. As the market expands, competition will intensify, sparking price wars and contests over superior delivery options. Amazon will remain in the lead, poised to expand its market share by optimizing supply chain efficiencies.

The number of tablet users in the United States was forecast to continuously increase between 2024 and 2029 by in total 13.1 million users (+4.17 percent). After the ninth consecutive increasing year, the number is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of tablet users of was continuously increasing over the past years.Depicted is the number of tablet users in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of tablet users in countries like Mexico and Canada.

In the United States, the market size of AI-enabled enterprise tablets was forecast to increase between 2025 and 2034. Detachable AI enterprise tablets were expected to generate revenues of almost *** billion U.S. dollars by 2034.

The United States Tablet PC market was valued at USD 9.31 Billion and is anticipated to project robust growth.

The United States Tablet PC’s Market was valued at USD 20.66 Billion in 2023 and is expected to reach USD 27.38 Billion in 2029 with a CAGR of 4.65% during the forecast period.

In the United States, the market size of AI-enabled consumer tablets was forecast to increase between 2025 and 2034, peaking at a combined value of over ** billion U.S. dollars by 2034. Detachable tablets were the most profitable, with an expected revenue of over **** billion U.S. dollars in 2034.

The United States tablet PC market value is projected to grow at a CAGR of 12.90% between 2025 and 2034, aided by the increasing consumer demand for miniature, flexible, and high-performance consumer electronics products.

Employment statistics on the Online Computer & Tablet Sales industry in the US

United States Tablet PC’s Market Forecast & Opportunities, 2016 by Operating Systems, Processors Market Trends, Growth & Share.

Learn about the expected growth in the laptop and tablet computer market in the United States over the next decade, with a projected increase in market volume to 95M units by 2035.

The tablet penetration rate in the United States was forecast to remain on a similar level in 2029 as compared to 2024 with 97 percent. According to this forecast, the tablet penetration will stay nearly the same over the forecast period. Depicted here is the penetration rate of tablets. Thereby the penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the tablet penetration rate in countries like Mexico and Canada.

Discover the latest market trends in the United States for laptop and tablet computers with an expected growth in consumption over the next decade. Anticipate a slight increase in market performance with a projected CAGR of +0.9% for the period from 2024 to 2035, reaching 96M units. In terms of value, expect a forecasted CAGR of +1.0% for the same period, bringing the market value to $46.9B by the end of 2035.

Chlorine Tablet Market Outlook 2032

The global chlorine tablet market size was valued at USD 1.33 Billion in 2023 and is likely to reach USD 1.98 Billion by 2032, expanding at a CAGR of 4.5 % during 2024 – 2032. The market's growth is attributed to the rising awareness about the importance of maintaining pool hygiene and water quality and the increasing awareness about the importance of clean and safe water for both residential and commercial usage.



Increasing awareness about the importance of clean and safe water for both residential and commercial usage is expected to boost the demand for chlorine tablets as people become aware of the health risks associated with contaminated water, they are likely to use chlorine tablets to purify their water, thus increasing demand. Therefore, rising awareness about the importance of clean and safe water is boosting the market.



Chlorine tablets are highly consumed by residential, commercial, and industrial users as they are highly effective in killing bacteria, viruses, and other microorganisms present in water, making it safe for consumption or use. Moreover, chlorine tablets are simple and convenient to use. They are easily dissolved in water without requiring any complex procedures or equipment, which increases their demand in these settings.

Impact of Artificial Intelligence (AI) on Chlorine Tablet Market

Artificial Intelligence (AI) is revolutionizing the chlorine tablet market by enhancing production processes and improving customer service. AI-powered automation in manufacturing facilit

United States Internet Usage: Device Vendor Market Share: Tablet: TCL data was reported at 0.600 % in 16 May 2025. This records an increase from the previous number of 0.590 % for 15 May 2025. United States Internet Usage: Device Vendor Market Share: Tablet: TCL data is updated daily, averaging 0.460 % from Jan 2024 (Median) to 16 May 2025, with 498 observations. The data reached an all-time high of 0.790 % in 28 Jan 2025 and a record low of 0.000 % in 09 Apr 2024. United States Internet Usage: Device Vendor Market Share: Tablet: TCL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Device Vendor Market Share.

Learn about the expected growth in the laptop and tablet computer market in the United States over the next decade, with a projected increase in market volume to 95M units by 2035 and market value to $46.6B.