In October 2025, Apple was the leading tablet brand in the United States, accounting for around **** percent of the market. Samsung ranked second among other vendors, occupying around ** percent of the U.S. tablet market. Apple’s iPad: A consumer favorite  With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around ** percent, ten percent more than its closest competitor Samsung. Modern-day tablets   A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than *** U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.

The U.S. tablet market size was volumed at 42.24 Million Units in 2025 and is projected to grow at 2.50% CAGR, reaching 54.07 Million Units by 2035.

The revenue in the 'Tablets' segment of the devices market in the United States was forecast to decrease between 2023 and 2028 by in total *** billion U.S. dollars. This overall decrease does not happen continuously, notably not in 2025, 2026, 2027 and 2028. The indicator is estimated to amount to **** billion U.S. dollars in 2028. Find more information concerning Spain and the Philippines. The Statista Market Insights cover a broad range of additional markets.

The number of tablet users in the United States was forecast to continuously increase between 2024 and 2029 by in total 13.1 million users (+4.17 percent). After the ninth consecutive increasing year, the number is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of tablet users of was continuously increasing over the past years.Depicted is the number of tablet users in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of tablet users in countries like Mexico and Canada.

The tablet penetration rate in the United States was forecast to remain on a similar level in 2029 as compared to 2024 with 97 percent. According to this forecast, the tablet penetration will stay nearly the same over the forecast period. Depicted here is the penetration rate of tablets. Thereby the penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the tablet penetration rate in countries like Mexico and Canada.

snapshot-tab-pane US Tablets Market Size 2026-2030The us tablets market size is valued to increase by USD 2.93 billion, at a CAGR of 4.6% from 2025 to 2030. Integration of generative AI and enhanced processing capabilities will drive the us tablets market.Major Market Trends & InsightsBy Distribution Channel - Offline segment was valued at USD 7.42 billion in 2024By Type - Hybrid segment accounted for the largest market revenue share in 2024Market Size & ForecastMarket Opportunities: USD 5.24 billionMarket Future Opportunities: USD 2.93 billionCAGR from 2025 to 2030 : 4.6%Market SummaryThe tablets market in the US is evolving from a consumer electronics segment into a versatile and indispensable tool across enterprise, industrial, and creative sectors. This transformation is driven by significant hardware advancements and the integration of sophisticated software ecosystems. Devices now serve as primary productivity tools, facilitated by powerful processors, high-resolution displays, and seamless connectivity options.The market is characterized by a dynamic interplay between form and function, with vendors offering a spectrum of devices from lightweight media consumption slates to ruggedized industrial workhorses and hybrid models that challenge traditional laptops.For instance, in supply chain management, rugged tablets equipped with integrated scanners and durable chassis are deployed to streamline inventory tracking in harsh warehouse environments, improving data accuracy and reducing manual processing times. This shift toward specialized, high-performance applications underscores the market's maturation and its expanding role in digital transformation initiatives across various industries in the country.The focus is no longer just on portability but on delivering targeted, powerful computing solutions that address specific professional and operational needs, driving sustained relevance and adoption.What will be the Size of the US Tablets Market during the forecast period? Get Key Insights on Market Forecast (PDF) Request Free SampleHow is the US Tablets Market Segmented?The us tablets industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2026-2030, as well as historical data from 2020-2024 for the following segments.Distribution channelOfflineOnlineTypeHybridConvertibleSlateRuggedOsiOSAndroidWindowsOthersGeographyNorth AmericaUSBy Distribution Channel InsightsThe offline segment is estimated to witness significant growth during the forecast period.The offline retail segment remains vital for the tablets market in the US, as it provides crucial physical touchpoints for consumers.In-person evaluation allows customers to assess features like sunlight-readable displays, the tactile feel of capacitive glass displays, and the responsiveness of biometric sensors.Retailers are creating customer experience zones to demonstrate use cases like smart home control, which has been shown to increase customer dwell time by 20%.This channel is also essential for specialized sectors where data integrity and privacy are paramount, allowing for secure consultation. For industrial clients, it is an opportunity to examine purpose-built features like antimicrobial glass, glove-friendly interfaces, and hot-swappable battery systems.By offering immediate product access and facilitating secure transactions through point-of-sale systems, brick-and-mortar stores effectively complement cloud-based services and web-based applications, supporting a comprehensive market strategy. Request Free SampleThe Offline segment was valued at USD 7.42 billion in 2024 and showed a gradual increase during the forecast period. Request Free SampleMarket DynamicsOur researchers analyzed the data with 2025 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.The strategic deployment of tablets is becoming increasingly specialized to solve distinct operational challenges across various sectors. For instance, the use of rugged tablets for field service has been shown to reduce device failure rates by over 60% compared to standard consumer models, directly impacting operational uptime and reducing total cost of ownership.Similarly, tablets for remote patient monitoring are now a cornerstone of modern healthcare delivery, enabling continuous data collection and improving patient outcomes. The rise of generative AI on edge computing devices is transforming AI-powered tablets for data synthesis into critical business intelligence tools.Hybrid tablets for professional workstations are blurring the lines with traditional laptops, while OLED d

We asked U.S. consumers about "Tablet ownership by brand" and found that "Apple (iPad)" takes the top spot, while "Verizon" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 10,126 consumers in the United States. Looking to gain valuable insights about tablet owners across the globe? Check out our reports about consumers of tablet brands worldwide. These reports provide readers with a detailed understanding of tablet owners: their identities, preferences, opinions, and how to effectively engage with them.

The United States Tablet PC’s Market will grow from USD 22.76 BIllion in 2025 to USD 29.96 BIllion by 2031 at a 4.69% CAGR.

The Online Computer and Tablet Sales industry navigated significant volatility through 2026 as pandemic-driven demand surges gave way to market normalization and evolving consumer preferences. Initial lockdowns in 2020 and 2021 propelled extraordinary growth as remote work and virtual education created urgent replacement needs. However, this acceleration created an artificial trough in 2022 and 2023 as consumers delayed upgrades on recently purchased devices. Revenue dropped before recovering in 2024 and rising through 2026. Aging equipment also reached natural refresh cycles. Still, profit contracted from 20.3% in 2021 to 14.8% in 2026 because intensified price competition and market saturation forced retailers to lower prices. Amazon leveraged economies of scale to undercut its competitors and expand its market share. At the same time, traditional brick-and-mortar retailers enhanced their online platforms to complement in-store inventory. Tariff exemptions granted to computers and tablets in April 2025 prevented price increases. Still, other tariffs on steel, aluminum and portable devices remain in effect as of January 2026 and could further disrupt demand. Industry revenue increased at a CAGR of 1.9% to $44.9 billion over the past five years, including growth of 3.4% in 2026. Technological innovation reshaped product categories. Tablets equipped with silicon-based processors and AI capabilities blurred distinctions between portable and traditional computing devices. Premium tablets, such as the iPad Pro and Lenovo Legion Tab, deliver computing and graphics performance previously reserved for laptops. This expanded their addressable market from casual browsing into gaming and professional workflows, including video editing and CAD software. Private fixed investment in information processing equipment increased in 2025. Data center and AI infrastructure investment also contributed to more revenue. Secure payment platforms and improved mobile experiences strengthened consumer confidence in online transactions. E-commerce adoption will likely expand while mobile commerce capabilities improve. Enhanced smartphone functionality and optimized mobile shopping interfaces will drive transaction growth from handheld devices. This prompts retailers to prioritize responsive design and streamlined checkout processes. Profit is expected to stabilize at around 14.6% in 2031 as automation reduces fulfillment costs and retailers strike a balance between competitive pricing and operational efficiency. Competition will likely intensify as platforms compete on delivery speed, product selection and pricing. Amazon is well-positioned to maintain its dominance through supply chain optimization and expansion of its fulfillment network. Potential tariff escalation remains a wildcard that could disrupt pricing strategies and alter competitive dynamics. Revenue is still projected to expand at a CAGR of 3.4% over the next five years, reaching $53.1 billion in 2031.

USD 236.46 Million in 2025; projected USD 578.31 Million by 2034; CAGR 10.48%.

The revenue change is forecast to experience significant growth in all segments in 2028. Comparing the three different segments for the year 2028, the segment 'Laptops' leads the ranking with 2.16 percent. Contrastingly, 'Desktop PCs' is ranked last, with -1.29 percent. Their difference, compared to Laptops, lies at 3.45 percentage points. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in the United Kingdom and a comparison of revenue in Italy. The Statista Market Insights cover a broad range of additional markets.

United States Tablet PC Market was valued at USD 11.68 billion in 2024 and is expected to reach USD 13.58 billion by 2030 with a CAGR of 2.39%.

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of ***** percent as of December 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly ***** percent share of the market, down from around ***** percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a **** percent market share in 2023, leaving Google’s Android with round around **** percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around **** percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through ** generations of iPad hardware, shipping almost ** million units worldwide in the third quarter of 2022 alone.

United States Internet Usage: Device Vendor Market Share: Tablet: Oppo data was reported at 0.000 % in 16 Feb 2026. This stayed constant from the previous number of 0.000 % for 15 Feb 2026. United States Internet Usage: Device Vendor Market Share: Tablet: Oppo data is updated daily, averaging 0.020 % from Jan 2024 (Median) to 16 Feb 2026, with 578 observations. The data reached an all-time high of 0.130 % in 05 Jul 2024 and a record low of 0.000 % in 16 Feb 2026. United States Internet Usage: Device Vendor Market Share: Tablet: Oppo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Device Vendor Market Share.

Market Size statistics on the Online Computer & Tablet Sales industry in the US

Analysis of the US laptop and tablet computer market, including consumption, imports, exports, and forecasts through 2035. Covers market volume, value, key suppliers, and price trends.

The United States tablet PC market will grow 12.90% CAGR from 2026 to 2035, driven by rising demand for compact and high-performance devices.

Discover the latest market trends in the United States for laptop and tablet computers with an expected growth in consumption over the next decade. Anticipate a slight increase in market performance with a projected CAGR of +0.9% for the period from 2024 to 2035, reaching 96M units. In terms of value, expect a forecasted CAGR of +1.0% for the same period, bringing the market value to $46.9B by the end of 2035.

Significant fluctuations are estimated for all segments over the forecast period for the revenue. Only in the segment Laptops, a significant increase can be observed over the forecast period. In this segment, the indicator exhibit a difference of 2.34 billion U.S. dollars between 2018 and 2028. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in Spain and a comparison of revenue growth worldwide.The Statista Market Insights cover a broad range of additional markets.

United States Tablet PC’s Market Forecast & Opportunities, 2016 by Operating Systems, Processors Market Trends, Growth & Share.