In September 2024, Apple was the leading tablet brand in the United States, accounting for nearly ** percent of the market. Samsung ranked second among other vendors, occupying around **** percent of the U.S. tablet market. Apple’s iPad: A consumer favorite  With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around ** percent, ten percent more than its closest competitor Samsung. Modern-day tablets   A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than *** U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.

The United States Tablet PC market was valued at USD 9.31 Billion and is anticipated to project robust growth.

In the United States, shipments of AI-capable enterprise tablets were forecast to steadily increase between 2025 and 2034. By 2034, around 864,000 slate AI consumer tablets were forecast to be shipped, while detachable AI consumer tablet shipments were expected to exceed 3.5 million units.

United States Tablet PC’s Market Forecast & Opportunities, 2016 by Operating Systems, Processors Market Trends, Growth & Share.

The Online Computer and Tablet Sales industry has grown substantially as demand for tablet computers and laptop-tablet hybrid computers has boomed. As more services move online and consumers grow increasingly comfortable with online purchases, e-commerce spending has climbed. The pandemic further accelerated this growth, with e-commerce sales experiencing a dramatic surge. Consequently, companies have had to swiftly upgrade their platforms to keep pace with rising consumer expectations and demand. Altogether, industry revenue has increased at an expected CAGR of 3.7% to $50.8 billion over the past five years, including expected growth of 3.6% in 2025 alone.Online retailers face intense competition as more businesses transition to digital platforms. To stay competitive, sellers focus heavily on price competition. This fierce marketplace rivalry has placed downward pressure on product prices, particularly as computer and laptop markets show signs of saturation. In parallel, tablets have evolved significantly, incorporating features that increasingly blur the lines between them and traditional computers. Sellers have lowered prices to differentiate themselves from competitors, with traditional retailers using their online presence to complement products stocked in-store, while Amazon has leveraged its scale to drive down product costs. This strategy has helped Amazon capture a significant market share, but it has also contributed to slimming profit margins throughout the online retail sector. Revenue is expected to expand at a CAGR of 3.7% over the next five years, reaching $61.1 billion in 2030. E-commerce revenue is expected to surge alongside a growing economy, while traditional brick-and-mortar sales continue to falter. Enhanced smartphone capabilities are set to drive an increase in e-commerce purchases made on mobile devices, prompting online retailers to ramp up investments in mobile optimization. As the market expands, competition will intensify, sparking price wars and contests over superior delivery options. Amazon will remain in the lead, poised to expand its market share by optimizing supply chain efficiencies.

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of ***** percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly **** percent share of the market, down from around ***** percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a **** percent market share in 2023, leaving Google’s Android with round around **** percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around **** percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through ** generations of iPad hardware, shipping almost ** million units worldwide in the third quarter of 2022 alone.

The United States tablet PC market value is projected to grow at a CAGR of 12.90% between 2025 and 2034, aided by the increasing consumer demand for miniature, flexible, and high-performance consumer electronics products.

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US Tablets Market Size 2025-2029

The US tablets market size is forecast to increase by USD 2.76 billion, at a CAGR of 4.5% between 2024 and 2029.

The market continues to shape the tablet market, with an increasing number of consumers and businesses adopting this portable computing device for various applications. Key trends include the integration of advanced technologies such as artificial intelligence and gesture recognition, which enhance user experience and expand functionality. Digital content, particularly video streaming and online education, is a major driver, with tablets offering a more convenient and portable alternative to laptops and computers. Battery life and 5G technology are crucial considerations for tablets, enabling seamless connectivity and extended usage. The emergence of innovative devices like smart glasses and holographic displays adds to the market's excitement.


In the healthcare sector, tablets are transforming medical education and telemedicine, with applications in remote patient monitoring and virtual reality. Organic light-emitting diodes (OLED) and virtual reality displays are gaining popularity due to their superior image quality and energy efficiency. However, challenges persist, such as supply chain disruptions and the ongoing competition with laptops and PCs. Gaming and battery life are critical factors for tablet users, with the former demanding high processing power and the latter requiring long-lasting batteries. The adoption of foldable and rollable tablets is another trend, offering a more versatile and compact design.

What will be the Size of the market During the Forecast Period?

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The market continues to evolve, with portable electronic devices increasingly becoming essential tools for various industries and individuals. Tablets offer a versatile blend of functionality and portability, enabling users to stream video content, create digital art, and collaborate remotely. Hybrid devices, featuring both tablet and laptop capabilities, further expand the market's reach. Advancements in display technologies, such as higher screen resolutions and larger sizes, enhance the user experience. Integration of 5G connectivity and machine learning algorithms facilitates faster processing and improved functionality. Marketing strategies focusing on portable productivity, digital content consumption, and interactive presentations cater to diverse user needs.


Tablet designs continue to evolve, with lighter devices and advanced security features addressing user demands. Accessories like interactive whiteboards, bill payment apps, and tablet management software expand the tablet's utility. The integration of VR and AR technologies, gesture recognition, and mobile workforce solutions further broadens the tablet's applications. Tablets are increasingly used for digital content creation, graphic design, and mobile learning, making them indispensable tools for professionals and students alike. Remote collaboration, online learning platforms, and point-of-sale systems are additional areas where tablets are making a significant impact. The tablet market is poised for continued growth, driven by technological advancements and evolving user needs.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Hybrid
  Convertible
  Slate
  Rugged


OS

  iOS
  Android
  Windows
  Others


Geography

  US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to consumer requirements for portable computing devices, with offline distribution channels playing a significant role. Consumer electronics stores, brand-specific outlets, mass merchandisers, department stores, and office supply stores are key offline distribution channels. These channels offer a hands-on shopping experience, enabling customers to interact with tablets before purchase. Major retailers like Best Buy, Micro Center, and Fry Electronics provide expert guidance and in-store support. Brand-specific stores from Apple, Microsoft, and Samsung offer dedicated assistance for their respective devices. Tablets cater to various sectors, including education, healthcare, business automation, and entertainment consumption.
Technological advancements in display technologies, 5G connectivity, machine learning, and virtual reality are driving market growth. Portable devices with longer battery life, higher resolutions, and efficient graphics chips are in demand. Key trends include the emergence of hybrid tablets and convertible laptops, improved color ac

The United States Tablet PC’s Market was valued at USD 20.66 Billion in 2023 and is expected to reach USD 27.38 Billion in 2029 with a CAGR of 4.65% during the forecast period.

Learn about the expected growth in the laptop and tablet computer market in the United States over the next decade, with a projected increase in market volume to 95M units by 2035.

Discover the latest market trends in the United States for laptop and tablet computers with an expected growth in consumption over the next decade. Anticipate a slight increase in market performance with a projected CAGR of +0.9% for the period from 2024 to 2035, reaching 96M units. In terms of value, expect a forecasted CAGR of +1.0% for the same period, bringing the market value to $46.9B by the end of 2035.

The revenue in the 'PCs' segment of the devices market in the United States was forecast to continuously increase between 2023 and 2028 by in total *********** U.S. dollars (***** percent). According to this forecast, in 2028, the indicator will have increased for the ****** consecutive year to ***** billion U.S. dollars. Find more information concerning Czechia and Italy. The Statista Market Insights cover a broad range of additional markets.

Learn about the expected growth in the laptop and tablet computer market in the United States over the next decade, with a projected increase in market volume to 95M units by 2035 and market value to $46.6B.

After two years of decline, the U.S. laptop and tablet computer market increased by 9% to $42B in 2024. Over the period under review, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $54B in 2021; however, from 2022 to 2024, consumption failed to regain momentum.

The average price of a consumer tablet in the United States is expected to come to around *** U.S. dollars in 2024, a decrease from 2023 when the average price of a consumer tablet peaked at over *** U.S. dollars. Tablet market Tablet computers are mobile devices that give users access to many of the functions of standard desktops or laptops but come in a smaller, more portable package. The technology has been around since the 1990’s but hadn’t experienced widespread success until Apple’s release of the iPad in 2010. After that, more players entered the tablet market, manufacturing and selling their devices. In the second quarter of 2024, roughly 40 million tablets were shipped worldwide. Tablet brands Apple is the world’s largest tablet computer vendor, regularly recording total yearly shipments of over ** million units. Apple, Samsung, and Amazon are the market’s next most successful vendors, each shipping well over ** million units per year. While Microsoft may not be among the market’s most popular sellers of tablets, it is heavily involved in the tablet industry through the use of its operating systems, which account for a small portion of the total market share.

In May 2025, the average laptop and tablet computer import price amounted to $485 per unit, declining by -2.7% against the previous month.

Market Size statistics on the Online Computer & Tablet Sales industry in the US

Significant fluctuations are estimated for all segments over the forecast period for the revenue. Only in the segment Laptops, a significant increase can be observed over the forecast period. In this segment, the indicator exhibit a difference of **** billion U.S. dollars between 2018 and 2028. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in Spain and a comparison of revenue growth worldwide.The Statista Market Insights cover a broad range of additional markets.

Computer manufacturers have faced notable volatility through the current period, demanding strategic agility and technological foresight. Amid the backdrop of aggressive competition from abroad, particularly in Asia, domestic computer manufacturers are pivoting towards states like Arizona, where technology-friendly business climates offer tax incentives and robust support for innovation, reducing operating costs and fostering product development. In particular, the CHIPS and Science Act has supported the development of domestic supply chains, giving companies a wider range of potential suppliers. Most notably, the development of cloud computing, artificial intelligence and other high-powered processing has driven demand, particularly for servers and host computers. Data centers have rapidly proliferated across the US and internationally, creating robust growth opportunities in the latter half of the current period. Overall, revenue has surged at an expected CAGR of 9.4% to $16.1 billion through the current period, despite faltering 0.8% in 2025, where profit reached 6.6% of revenue. Computer manufacturers have increasingly looked beyond computer hardware amid robust international competition and overwhelming import penetration. The shift towards offering comprehensive IT solutions, including high-end servers, cloud computing services and specialized software, outlines a diversification strategy aimed at tapping into higher-margin segments. This strategy represents a strategic realignment towards sectors where domestic manufacturers can leverage their technological edge and deep industry expertise. Packaging these additional services along with computers can help differentiate from competitors. Supply chain disruptions have also highlighted the importance of strong supplier relationships. Computer manufacturers are entirely reliant on suppliers to produce critical hardware components, like processors and storage systems, which are central to product differentiation and replacement cycles. These suppliers' innovation cycles and potential supply chain disruptions influence manufacturers' competitive positioning and profitability. Strategic partnerships and heavily forward-looking procurement strategies have emerged as indispensable tools for navigating rapidly evolving market conditions with a focus on hardware capable of properly using AI and other advanced systems. Tariffs will also have a pronounced impact on the industry, forcing companies to reevaluate supply chains and production capacity. While most policies are uncertain, companies have started to develop strategic storages and invest in ancillary production capacities. Overall, revenue will climb at an estimated CAGR of 0.1% to $16.1 billion through the outlook period. Profit will settle at 6.4% of revenue.

The revenue in the 'Tablets' segment of the devices market in the United States was forecast to decrease between 2023 and 2028 by in total *** billion U.S. dollars. This overall decrease does not happen continuously, notably not in 2025, 2026, 2027 and 2028. The indicator is estimated to amount to **** billion U.S. dollars in 2028. Find more information concerning Spain and the Philippines. The Statista Market Insights cover a broad range of additional markets.