The United States television market reached approximately USD 19.43 Billion in 2024. The market is projected to grow at a CAGR of 2.60% between 2025 and 2034, reaching a value of around USD 25.12 Billion by 2034.

The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).

New York was the largest TV market in the United States, with **** million viewers from September 2022 to January 2023. The only other market to exceed the **-million-viewer mark that year was Los Angeles at around ** million. TV households in the U.S. The number of TV households in the U.S. continues to grow at a steady pace. According to the latest estimates, there were ***** million TV households in the country during the 2022-2023 broadcast season, up from an estimated *** million at the turn of the century. But while this figure continues to rise, there is also no denying that pay TV is becoming less popular each year. The U.S. pay TV industry is facing an uphill battle due to the proliferation of over-the-top video services and streaming platforms. As a case in point, the number of pay TV households in the U.S. has dropped from *** million in 2013 to roughly **** million in 2022. Television consumption habits Despite a temporary uptick in television consumption amid the pandemic, viewers in the U.S. have been spending less time in front of the TV in recent years. Reports indicated that the daily television viewing time declined by ** minutes between 2019 and 2022, now standing at around three hours. But not all age groups have abandoned the silver screen equally as rapidly. Zooming in on television consumption by age group, one can find that adults aged 65 and above have extended viewing durations for several years and now spend more than twice the amount of time with the medium as viewers aged 44 or below.

The United States smart television market reached approximately 32.51 Million Units in 2024. The market is projected to grow at a 1.90% CAGR between 2025 and 2034, reaching a value of around 39.24 Million Units by 2034.

In the last few years, the television production industry has undergone a transformative period marked by a steady shift from traditional cable to online streaming. A sink in cable subscriptions and the emergence of online alternatives have increased competition among programming buyers to acquire top content. Yet the heightened degree of competition has contributed to a perceived climb in production quality and what some critics have labeled the newest “Golden Age of TV.” As consumers increasingly ditch cable for streaming platforms like Netflix, Amazon Prime and Disney+, the industry is pivoting to meet this digital-first preference. Industry revenue is expected to have increased at a CAGR of 3.9% over the past five years and will reach an estimated $62.3 billion in 2025. Revenue has recovered from significant setbacks due to work stoppages induced in 2020 by the COVID-19 pandemic. However, industry-wide strikes caused another major disruption in 2023. Ultimately, revenue is set to incline 1.7% in 2025 as profit returns to positive. Streaming services have either bought or produced new content to attract and retain the consumers who have been increasingly dropping their cable packages. Although the cord-cutting trend has hurt revenue for cable providers and networks, the primary purchasers of TV content and production companies have benefited from the ensuing competition. Due to declining broadcast TV viewership and the proliferation of video options for consumers, TV networks have increased their investments in content that will attract viewers through websites, streaming services or on-demand platforms. Streaming giants have invested heavily in content, driving up production budgets and fostering fierce competition for quality programming. Also, tax incentives from states like Georgia and New Mexico have attracted countless productions, contributing significantly to local economies. There are several circumstances in this industry's favor going forward. For instance, given the growth of new TV platforms and the continued development of mobile app capability, content viewership rates are poised to climb. Streaming services boost the negotiating power of small TV production companies by enabling them to bypass broadcasters, which traditionally had significant leverage over content producers. Also, integrated TV production and distribution companies will have a direct channel to viewers as cable TV subscriptions gradually diminish. However, the outcome of the industry-wide strikes will lead to increased costs for TV producers in the coming years. Overall, industry revenue is expected to climb at a CAGR of 1.4% to reach an estimated $66.6 billion in 2030.

The USA television market was valued at above USD 11,763 million in 2022 due to technological advancements in television and display technologies.

We asked U.S. consumers about "TV ownership by brand" and found that ********* takes the top spot, while ******* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 11,289 consumers in the United States. Looking to gain valuable insights about TV owners across the globe? Check out our reports about consumers of TV brands worldwide. These reports provide readers with a detailed understanding of TV owners: their identities, preferences, opinions, and how to effectively engage with them.

Market Size statistics on the Television Production industry in the US

The timeline presents Dish Network's pay TV market share from 2008 to 2017, as well as a forecast until 2024. In 2017, the satellite TV company owned **** percent of the US pay TV market. In January 2015, the company launched Sling TV - an over-the-top (OTT) TV service, which gathered around *********** subscribers by June 2017.

Comprehensive dataset of 6,907 Television stations in United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The average revenue per user in the 'TV & Video' segment of the media market in the United States was forecast to continuously increase between 2025 and 2030 by in total ***** U.S. dollars (+***** percent). After the ****** consecutive increasing year, the average revenue per user is estimated to reach ******** U.S. dollars and therefore a new peak in 2030. Find further information concerning the revenue in the 'OTT Video' segment of the media market in Thailand and the revenue in the 'TV & Video' segment of the media market in Japan. The Statista Market Insights cover a broad range of additional markets.

Comprehensive dataset of 167 Television stations in Michigan, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 52 Television stations in Utah, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 558 Television stations in Texas, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 64 Television stations in Arkansas, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 137 Television stations in Alabama, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 172 Television stations in Tennessee, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Smart TV Market size is expected to be worth around USD 363.5 Bn by 2033, from USD 186.5 Bn in 2023, growing at a CAGR of 6.9%

In 2029, the revenue of the traditional TV and home video market is forecast to significantly decrease in all segments compared to the previous time point. In line with the decreasing trend, the revenue experiences their lowest value in all segments towards the end of the observations. Specifically, the segment Physical Home Video should be mentioned, as it provides the lowest value with **** billion U.S. dollars.

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Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion, at a CAGR of 8.2% between 2024 and 2029. The market is experiencing significant growth, driven by continuous product innovation and advances leading to portfolio extension and product premiumization. The introduction of 8K UHD televisions represents a major leap forward in display technology, offering enhanced picture quality and immersive viewing experiences.

Major Market Trends & Insights

APAC dominated the market and accounted for a 38% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the Technology, the UHD segment led the market and was valued at USD 79.40 billion of the global revenue in 2023.
Based on the Display Size, the Upto 43 Inches segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 151.00 Billion
Future Opportunities: USD 73.1 Billion
CAGR (2024-2029): 8.2%
APAC: Largest market in 2023

The lack of 4K content poses a challenge for market growth in this segment. This discrepancy between advanced technology and available content may hinder consumer adoption, necessitating collaboration between digital content creators and television manufacturers to address this issue. Companies seeking to capitalize on market opportunities must focus on developing strategies to address the content gap and ensure a seamless user experience. Additionally, staying abreast of emerging technologies and consumer trends will be crucial for long-term success in this dynamic market.

What will be the Size of the Television Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with ongoing advancements in technology and consumer preferences shaping its dynamics. One significant trend is the pursuit of improved viewing angle performance and energy efficiency, as reflected in the increasing popularity of OLED and QLED displays. These technologies offer superior color accuracy and contrast ratio performance, with OLED boasting perfect black levels and QLED delivering high brightness. Moreover, the integration of smart TV applications, remote control features, and streaming video quality has transformed the way we consume content. For instance, a leading manufacturer reported a 30% increase in sales of their 65-inch 8k resolution display, featuring Dolby Vision support and HDMI connectivity, in the past year. The HD segment is the second largest segment of the technology and was valued at USD 61.60 billion in 2023.

Industry growth is expected to reach 5% annually, driven by the adoption of advanced technologies and the increasing demand for enhanced picture and sound quality. Additionally, energy efficiency ratings, pixel response time, screen size dimensions, and soundbar compatibility have become essential considerations for consumers. Backlight technology, contrast ratio performance, burn-in prevention, and input lag measurement are other essential factors influencing purchasing decisions. Furthermore, the integration of local dimming technology, motion interpolation, and HDR image processing has significantly improved the overall viewing experience. TV stands with wireless connectivity, voice control systems, and wall mount compatibility are also gaining popularity, offering convenience and a sleek design.

The market is witnessing continuous innovation, with manufacturers focusing on improving screen uniformity, refresh rate speed, and HDR image processing to meet evolving consumer demands.

How is this Television Industry segmented?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium


Application

  Residential
  Commercial


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Technology Insights

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