The United States toilet paper market reached approximately USD 10.74 Billion in 2024. The market is projected to grow at a CAGR of 4.90% between 2025 and 2034. It is estimated to reach a value of around USD 17.33 Billion by 2034.

United States Tissue Paper Market was valued at USD 15.01 billion in 2024 and is anticipated to grow USD 20.81 billion by 2030 with a CAGR of 5.66%.

The article discusses the increasing demand for toilet paper, napkins, towels, and tissue stock in the United States, with market growth expected to continue over the next decade. Market performance is forecasted to expand with an anticipated CAGR of +5.1% from 2024 to 2035, reaching a volume of 28M tons and a value of $51.1B by 2035.

From the selected regions, the ranking by revenue in the 'Toilet Paper' segment of the tissue & hygiene paper market is led by China with **** billion U.S. dollars and is followed by the United States (**** billion U.S. dollars). In contrast, the ranking is trailed by Argentina with ****** million U.S. dollars, recording a difference of **** billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Asia regarding revenue in the Tissue & Hygiene Paper market as a whole and a ranking by country regarding per capita sales volume in the feminine hygiene segment of the tissue & hygiene paper market. The Statista Market Insights cover a broad range of additional markets.

This industry converts purchased pulp into toilet paper. Final industry products are sold to wholesalers and retailers.

Analysis of the US toilet paper, napkins, towels, and tissue stock market from 2024 to 2035, including consumption, production, trade, and forecasts for market volume and value.

This graph shows the sales share of the leading 10 toilet tissue brands of the United States in 2017. Charmin Ultra Soft was the third ranked toilet tissue brand of the United States with a sales share of **** percent in 2017.

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Toilet Paper towards the end of the forecast period. The value amounting to ***** million U.S. dollars stands out significantly from the average changes, which are estimated at ******** million U.S. dollars. Find further statistics on other topics such as a comparison of the average volume per capita in Finland and a comparison of the average volume per capita in New Zealand. The Statista Market Insights cover a broad range of additional markets.

The US sanitary paper product manufacturing industry has undergone significant changes in recent years, driven by evolving consumer preferences, supply chain disruptions and heightened awareness of environmental issues. Companies have adopted new products, such as antibacterial and biodegradable sanitary paper goods, to meet the growing demand for hygiene and sustainability. In response to the COVID-19 pandemic, the industry saw a spike in demand for hygiene-related products, such as tissues, paper towels and disinfecting wipes, as consumers prioritized cleanliness. As the industry recovers, these trends continue to shape its future. Overall, revenue for sanitary paper product manufacturers fell marginally at an estimated CAGR of 2.1% to $14.6 billion, with a 2.2% dip in 2024 alone, as profit levels shrunk to 3.5%. Over the past five years, the industry has been marked by challenges and innovation. The rise of sustainability concerns led many companies to adopt eco-friendly materials and packaging to reduce their environmental impact. At the same time, raw material prices—particularly paper pulp—have fluctuated, with manufacturers struggling to absorb rising costs. Also, consumer preferences have shifted toward products that promote health and hygiene, such as antimicrobial paper towels and wipes. This trend has led manufacturers to innovate continuously, offering new products to meet hygiene-conscious consumers' needs while navigating supply chain disruptions and increased production costs. Looking ahead, the next five years will bring more transformation. Sustainability will continue to be a major driver, with manufacturers focusing on reducing their environmental footprint through recycled materials, biodegradable packaging and energy-efficient production processes. Raw material costs and supply chain challenges will remain a concern, but automation and data analytics advancements may help companies improve efficiency and manage costs. Consumer demand for hygiene products will remain strong, but manufacturers will innovate with new features and smart packaging. Overall, the sanitary paper product manufacturing industry will continue to evolve, balancing innovation with sustainability to meet the needs of both consumers and the environment. Overall, revenue is expected to expand at a CAGR of 2.0% to $16.1 billion through 2029, with profit estimated to remain at 3.5%.

The United States Away-From-Home Tissue and Hygiene Market is segmented by Product Type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, and Other Product Types), End User (Commercial, Food and Beverage, Hospitals and Healthcare, and Other End Users)

This statistic shows the retail sales of tissue paper products in the United States in 2017, by segment. In 2017, retail sales of branded toilet paper products amounted to approximately **** billion U.S. dollars.

The article discusses the increasing demand for toilet paper, napkins, towels, and tissue stock in the United States, projecting a steady upward consumption trend over the next decade. The market is forecasted to experience a moderate growth rate, with market volume expected to reach 18M tons and market value expected to reach $36.3B by the end of 2035.

Water-Soluble Toilet Paper Market Outlook

The global water-soluble toilet paper market size was valued at approximately USD 3.2 billion in 2023 and is projected to reach USD 5.8 billion by 2032, growing at a CAGR of 6.5% during the forecast period. The growth of this market is supported by increasing environmental concerns and the rising demand for sustainable sanitary products. As consumers become more eco-conscious, the need for biodegradable and efficient toilet paper solutions to combat environmental pollution and sewage system blockages is driving market expansion.

A significant growth factor in the water-soluble toilet paper market is the increasing awareness of environmental sustainability. Traditional toilet paper contributes to deforestation and landfill waste, prompting consumers to seek greener alternatives. Water-soluble toilet paper, which dissolves quickly in water, mitigates these environmental issues by reducing the burden on sewage systems and minimizing the risk of blockages. Additionally, governments and environmental organizations worldwide are advocating for environmentally friendly products, further propelling the market growth.

Technological advancements in the production of water-soluble toilet paper are also contributing to market growth. Manufacturers are investing in research and development to enhance the quality, strength, and softness of water-soluble toilet paper, making it comparable to traditional options. These innovations are attracting a broader consumer base, including those who prioritize comfort and quality. Furthermore, the development of biodegradable materials and the incorporation of natural fibers are expected to boost the market in the coming years.

The increasing adoption of water-soluble toilet paper in commercial and industrial applications is another key factor driving market growth. Commercial establishments, such as hotels, offices, and public facilities, are increasingly opting for sustainable sanitary products to align with corporate social responsibility initiatives and meet regulatory standards. Industrial sectors, including healthcare facilities, are also recognizing the benefits of water-soluble toilet paper in maintaining hygiene and reducing environmental impact. This growing acceptance across various sectors is anticipated to drive market growth significantly.

Regionally, North America and Europe are currently leading the water-soluble toilet paper market due to high environmental awareness and stringent regulations on sanitary products. Countries like the United States, Canada, Germany, and the United Kingdom are witnessing a higher adoption rate of water-soluble toilet paper. The Asia Pacific region is also expected to exhibit substantial growth during the forecast period, driven by the increasing urban population, rising disposable income, and growing environmental consciousness. Emerging economies, such as China and India, are likely to present lucrative opportunities for market players in the coming years.

Product Type Analysis

The water-soluble toilet paper market can be segmented based on product type into standard, biodegradable, and recycled categories. The standard water-soluble toilet paper is the most commonly used type, offering basic functionality with the added benefit of being water-soluble. This product type targets consumers who seek an eco-friendly alternative without compromising on performance. The demand for standard water-soluble toilet paper is primarily driven by residential users who prioritize convenience and environmental consciousness.

Biodegradable water-soluble toilet paper represents a rapidly growing segment within the market. This product type is made from biodegradable materials that break down naturally in the environment, offering a dual benefit of being water-soluble and eco-friendly. The increasing consumer preference for sustainable and biodegradable products is fueling the demand for this segment. Additionally, regulatory pressures and environmental guidelines encouraging the use of biodegradable materials are further driving the growth of biodegradable water-soluble toilet paper.

The recycled water-soluble toilet paper segment is gaining traction due to the rising awareness about recycling and resource conservation. This product type is manufactured from recycled paper materials, contributing to waste reduction and promoting a circular economy. Consumers who are environmentally conscious and support recycling initiatives are more likely to adopt recycled water-soluble toilet paper. The market for this segment is expected t

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

US Away From Home Tissue & Hygiene Market size was valued at USD 16.7 Billion in 2024 and is projected to reach USD 30.04 Billion by 2032, growing at a CAGR of 9.4% from 2025 to 2032.

Key Market Drivers:

Growth in Commercial Real Estate and Office Spaces: According to the U.S. Energy Information Administration's Commercial Buildings Energy Consumption Survey (CBECS), there will be roughly 5.9 million commercial buildings in the United States in 2023, totalling 97 billion square feet.

Expanding Tourism and Hospitality Sectors: According to the United States Travel Association, domestic corporate travel spending will reach $271.4 billion in 2023, up 89% from pre-pandemic levels.

For the 52 weeks ended October 4, 2020, toilet tissue sales in the United States amounted to **** billion U.S. dollars. Toilet paper was the leading household paper product sold in U.S. multi-outlet retail that year. The major sales increase compared to previous years can be explained by the coronavirus pandemic, which urged Americans to stock up on sanitary products.

Graph and download economic data for Producer Price Index by Industry: Paper, Except Newsprint, Mills: Toilet Tissue, Retail Packages, Rolls and Ovals (DISCONTINUED) (PCU322121322121N5Z) from Jun 1983 to Dec 2017 about periodicals, mills, paper, retail, PPI, industry, inflation, price index, indexes, price, and USA.

The global tissue paper market size is projected to grow from $96.57 billion in 2025 to $154.54 billion by 2032, at a CAGR of 6.95% during the forecast period

United States - Producer Price Index by Industry: Sanitary Paper Product Manufacturing: Sanitary Tissue Paper Products, Made from Purchased Sanitary Paper Stock or Wadding was 174.45500 Index Dec 2003=100 in July of 2025, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Industry: Sanitary Paper Product Manufacturing: Sanitary Tissue Paper Products, Made from Purchased Sanitary Paper Stock or Wadding reached a record high of 174.45500 in July of 2025 and a record low of 99.90000 in August of 2004. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Industry: Sanitary Paper Product Manufacturing: Sanitary Tissue Paper Products, Made from Purchased Sanitary Paper Stock or Wadding - last updated from the United States Federal Reserve on September of 2025.

Graph and download economic data for Producer Price Index by Commodity: Pulp, Paper, and Allied Products: Sanitary Tissue Paper Products, Made from Purchased Sanitary Paper Stock or Wadding (WPU091501235) from Dec 2007 to Aug 2025 about paper, purchase, materials, commodities, PPI, inflation, price index, indexes, price, and USA.