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The US Washing Machine Market report segments the industry into By Type (Front Load, Top Load), By Technology (Fully-Automatic, Semi-Automatic), By End Users (Commercial, Residential), and By Distribution Channel (Multibrand Stores, Exclusive Stores, Online Stores, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.
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United States Washing Machine Market was valued at USD 6.35 Billion in 2024 and is expected to reach USD 8.91 Billion by 2030 with a CAGR of 5.8%.
Pages | 85 |
Market Size | 2024: USD 6.35 Billion |
Forecast Market Size | 2030: USD 8.91 Billion |
CAGR | 2025-2030: 5.8% |
Fastest Growing Segment | Online |
Largest Market | South |
Key Players | 1 Whirlpool Corporation 2 Samsung Electronics Co., Ltd. 3 LG Electronics Inc. 4 Miele & Cie. KG 5 AB Electrolux 6 Haier Group Corporation 7 BSH Home Appliances Corporation 8 Crosley Corporation 9 Alliance Laundry Systems LLC 10 Avanti Products LLC |
We asked U.S. consumers about "Washing machine ownership by brand" and found that *********** takes the top spot, while ************ is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 9,565 consumers in the United States. Looking to gain valuable insights about washing machine owners across the globe? Check out our reports about consumers of washing machine brands worldwide. These reports provide readers with a detailed understanding of washing machine owners: their identities, preferences, opinions, and how to effectively engage with them.
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The United States washing machine market, valued at $6.60 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 2.40% from 2025 to 2033. This growth is fueled by several key drivers. Increasing disposable incomes and a rising preference for convenient, time-saving appliances are prominent factors. The shift towards smaller, more energy-efficient models, driven by both environmental concerns and cost savings, significantly impacts market dynamics. Technological advancements such as smart features (app connectivity, AI-powered cycles, and automated detergent dispensing), improved washing performance, and enhanced durability are also boosting demand. Furthermore, the growing popularity of laundry pods and other convenient cleaning solutions complements the market’s expansion. Key trends shaping the industry include the rising demand for front-load washers, which are often perceived as offering superior cleaning and efficiency compared to top-load models. The market also witnesses a growing interest in steam cleaning functionalities, allergen removal capabilities, and increased customization options tailored to specific fabrics and laundry needs. However, restraints on growth include economic downturns potentially affecting discretionary spending on appliances, fluctuations in raw material costs, and concerns about the environmental impact of manufacturing and disposal of washing machines. Segment analysis reveals regional variations in consumption patterns, with data needed on production, import/export volumes and values, and price trends to gain a complete understanding. A deeper dive into regional data (North America focusing on the US, Canada, and Mexico) would highlight variations in market size and growth rates based on factors such as consumer preferences, income levels, and housing characteristics. The competitive landscape is dominated by major players like Whirlpool, LG, Maytag, Miele, Electrolux, General Electric, Haier, Frigidaire, Kenmore, and Samsung, each vying for market share through product innovation, branding strategies, and distribution networks. These companies utilize diverse strategies, including strategic partnerships, mergers and acquisitions, and aggressive marketing campaigns targeting specific consumer demographics. Price competition is a significant factor, particularly in the lower price segments where intense competition prevails. Analysis of the import and export market dynamics within the US reveals the extent of global trade influencing domestic pricing and availability. Understanding the price trend analysis across different washing machine types (top-load, front-load, etc.) and brand tiers is crucial for assessing the profitability and market share of various players. Furthermore, examining the consumption analysis by region and household characteristics, such as family size and income, allows for a more refined understanding of the market's segmentation and growth potential. A detailed study across the forecast period (2025-2033), considering the historical period (2019-2024), helps project market size and potential future growth trajectories, further refining the strategic positioning for market participants. Recent developments include: In March 2024, Samsung Electronics Co. launched the latest Bespoke AI Combo washer-dryer. The new combo has a washing capacity of 5 kilograms with a 15 kg heat-pump drying capability., In January 2024, LG Electronics introduced a new product, 5.0 cu. Ft. Mega Capacity Smart WashCombo. The new completes the whole cycle of wash and dry within 2 hours using 60% less energy compared to other models.. Key drivers for this market are: Increasing Residential and Commercial Construction Activities. Potential restraints include: Alternative Water Heating Technologies, Such as Solar Water Heaters and Heat Pump Systems. Notable trends are: Technological Advancement Boosting the Market.
US Washing Machine Market Size 2025-2029
The washing machine market in US size is forecast to increase by USD 1.78 billion at a CAGR of 5.4% between 2024 and 2029.
The washing machine market in North America is experiencing significant growth, driven by product innovation leading to portfolio extension and product premiumization. This trend is evident in the introduction of portable washing machines, catering to the needs of small households and those with limited space. Additionally, fluctuations in raw material prices and operational costs continue to challenge market players. To address these challenges, companies are integrating advanced technologies such as artificial intelligence, mobile apps, and sensors into residential washing machines. These smart home appliances enable automation, education, and convenience, allowing users to monitor and control their machines via smartphone.
Furthermore, the increasing popularity of e-commerce platforms and the shift towards green initiatives, such as energy-efficient washing machines and eco-friendly detergents, are also shaping the market dynamics. Bedding and textile manufacturers are also leveraging these trends to offer customized solutions, further expanding the market scope. Overall, the washing machine market in North America is poised for growth, with smart home appliances and automation playing a pivotal role in driving demand.
What will be the Size of the market During the Forecast Period?
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The washing machine market encompasses a range of textile cleaning solutions designed for both residential and commercial applications. Market dynamics are driven by consumer demand for time-saving, energy-efficient, and sustainable laundry practices. Automated laundry systems, smart home appliances, and self-cleaning appliances are gaining popularity due to their convenience and energy savings. Sustainability trends influence the market, with a focus on water conservation technologies, energy-saving washing machines, and greenwashing initiatives. Commercial laundry equipment caters to businesses seeking cost-effective solutions for optimizing their laundry services.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
End-user
Residential
Commercial
Technology
Fully automatic
Semi-automatic
Distribution Channel
Offline
Online
Geography
US
By End-user Insights
The residential segment is estimated to witness significant growth during the forecast period. The US washing machine market is experiencing significant growth due to increasing disposable income and changing consumer lifestyles. Key factors driving market expansion include the expanding middle-class population and the rising purchasing power of Millennials. With over 30% of the labor force consisting of Millennials, their consumption habits significantly influence market growth. Technological advancements, such as smart washing machines with e-commerce marketplace integration, mobile apps, and cognitive capabilities, are attracting consumers. These advanced functionalities offer ease of usage, quick wash options, and energy efficiency, among other benefits. Additionally, the demand for compact, high-efficiency models, and eco-friendly features is on the rise.
Operational costs, including utility bills and maintenance, are essential considerations for consumers. Brands are responding by offering lower prices and greener products, leading to price wars in the market. Commercial spaces, such as accommodation businesses, are also adopting technologically advanced products with smart connectivity for enhanced laundry experiences. The US washing machine market is witnessing growth due to various factors, including demographic shifts, technological upgrades, and consumer preferences for energy efficiency and convenience. Brands must focus on meeting these demands while maintaining product durability, rust resistance, and cycle customization to remain competitive.
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Market Dynamics
Our US Washing Machine Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in adoption of US Washing Machine Market?
Product innovation leading to portfolio extension and product premiumization is the key driver of the market. The US washing machine market is witnessing significant advancements as consumers prioritize technologically upgrade
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The US Laundry Appliance Market is segmented by Type (Freestanding and Built-in), by Product (Washing Machines, Dryers, Electric Smoothing Irons, and Others), by Technology (Automatic, Semi-Automatic/ Manual, and Others), and by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, and Other Distribution Channels).
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The United States Portable Washing Machines Market Report is Segmented by Type (Front Loader and Top Loader), by Application (Residential and Commercial), and by Distribution Channel (Online and Offline). The Report Offers Market Size and Forecasts for the United States Portable Washing Machine Market in all the Above Segments in Value (USD).
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The United States Washing Machine Market was valued at above USD 10.17 Billion in 2022.
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Over the past five years, the commercial washing machine manufacturing industry has experienced growth driven by increasing demand for energy-efficient and sustainable solutions. Key sectors such as hospitality, healthcare and education are striving to reduce operational costs and meet stringent environmental standards, prompting durable machinery manufacturers to innovate with advanced technologies. This heightened demand for modern, efficient machines has translated into industry revenue growing at a CAGR of 2.1% to $526.3 million over the five years to 2025, including a 1.5% increase in 2025 alone. Despite these gains, the industry faces challenges from rising commodity costs and intensified competition, which has put pressure on industry profit. The market is experiencing a significant shift, with traditional reliance on laundromats declining. Focus is now shifting towards on-premise laundry solutions and multi-housing complexes, where there is growing demand for washing machines that offer customization, efficiency and tailored solutions. Manufacturers are responding by integrating smart technologies that provide predictive maintenance and data-driven insights, significantly enhancing machine reliability and user experience. This strategic shift addresses diverse sector requirements and aligns with broader trends toward specialized and efficient solutions. Additionally, manufacturers are investing in supply chain resilience by diversifying supplier networks and enhancing regional production to mitigate risks associated with global supply disruptions. Looking forward, the industry is poised for continued growth as it adapts to shifting market dynamics. On-premise and multi-housing sectors are expected to lead this growth, driven by increasing demand for efficient and customizable in-house solutions. While laundromats continue to face challenges, other sectors offer attractive opportunities for expansion. Manufacturers focusing on sustainability and efficiency will be at the forefront of innovation, aiming to enhance domestic production and form strategic partnerships to strengthen supply chain stability. By prioritizing these efforts, companies can boost their adaptability and competitiveness in a rapidly changing marketplace. As they seize new opportunities and meet evolving consumer needs, industry revenue is projected to grow at a CAGR of 1.3% to $560.3 million over the five years to 2030.
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The US Commercial Laundry Appliances Market report segments the industry into By Product Type (Washing Machines, Dryers, Ironers), By Technology (Fully Automatic, Semi-automatic), By End User (Hospitality, Healthcare, Other End Users), and By Distribution Channel (Direct Sales, Distributors and Dealers, Online Retailers). Get five years of historical data alongside five-year market forecasts.
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The United States washing machines market reached approximately USD 6.88 Billion in 2024. The market is projected to grow at a CAGR of 2.50% between 2025 and 2034, reaching a value of around USD 8.81 Billion by 2034.
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US Portable Washing Machines Market size was valued at USD 1.25 Billion in 2024 and is projected to reach USD 1.89 Billion by 2032 growing at a CAGR of 5.2% from 2026 to 2032. Key Market Drivers:Urban Living and Space Constraints: The growing urban population in locations with limited living space is pushing up demand for portable washers. According to the United States Census Bureau, about 80% of Americans resided in cities in 2020, with more than 27% living in apartments, many of which have limited space.Rising Rental Population: The increasing rental industry is driving up demand for portable equipment. Due to the Harvard Joint Center for Housing Studies, the number of renter households in the United States is expected to reach 44 million by 2023, accounting for around 35% of all households. Many rental apartments lack washer/dryer equipment, necessitating portable solutions.
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Market Size and Growth: The US Laundry Market is valued at USD 7.80 million and is projected to grow at a CAGR of 3.86% during the forecast period (2025-2033). The growth is primarily driven by factors such as the increasing adoption of advanced laundry appliances, rising disposable income, urbanization, and growing awareness about hygiene. The market is segmented based on production, consumption, import, export, and price trend analyses. Key companies operating in the market include Whirlpool Corporation, AB Electrolux, Alliance Laundry Systems, GE Appliances, and Amana Corporation. Trends and Challenges: Emerging trends in the US Laundry Market include the increasing popularity of smart laundry appliances with advanced features, such as remote control, automated cycles, and energy efficiency. Additionally, the adoption of eco-friendly laundry detergents and services is gaining traction. However, the market faces challenges such as fluctuations in raw material prices, increasing competition, and the need to comply with stringent environmental regulations. Despite these challenges, the market is expected to continue its growth trajectory, driven by the increasing demand for convenience and hygiene in laundry services. The US laundry market is a vast and growing industry, valued at $XX million in 2023. The market is expected to continue growing in the coming years, driven by factors such as increasing population, rising disposable income, and changing consumer lifestyles. Recent developments include: November 2023: Miele Professional introduced its benchmark laundry line, a comprehensive collection of commercial-grade, high-throughput, high-reliability washing machines and dryers, to the United States market. The benchmark laundry line is designed to meet the needs of hotels, hospitals, and other facilities that require reliable textile and linen onsite reprocessing services., June 2023: GE launched GE GFW850SPNRS washing machines. This front-loading washing machine has a capacity of 5.0 cubic feet to handle big loads of laundry. Several features on this model help prevent moisture and odor buildup, a common issue with front-load machines.. Key drivers for this market are: Smart Home is boosting the Market. Potential restraints include: Flactuting Raw Material Cost. Notable trends are: Increasing Disposable Income is Driving the Market.
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The United States commercial laundry appliances market is anticipated to grow from USD 10.34 million in 2025 to USD 16.69 million by 2033 at a CAGR of 4.12%. The growth in the market is primarily driven by increasing demand for efficient laundry services from sectors such as hospitality and healthcare. The rising number of hospital and hotel establishments in the region has led to the need for efficient and time-saving commercial laundry appliances. The fully automatic segment held the largest share of the market in 2025 due to the convenience and time-saving benefits it offers to commercial establishments. The direct sales distribution channel is anticipated to hold a significant share of the market over the forecast period. This is attributed to the preference of commercial users for direct sales, as it ensures direct contact with manufacturers and allows for better maintenance and support services. Key players such as Whirlpool Corporation, Dexter Laundry Inc., and Miele are investing in research and development to introduce advanced commercial laundry appliances that meet the evolving needs of the industry. The United States commercial laundry appliances market is expected to grow from USD 1.2 billion in 2023 to USD 1.7 billion by 2028, at a CAGR of 5.2%. The market growth is attributed to the increasing demand for commercial laundry appliances from the hospitality, healthcare, and other end-use sectors. Recent developments include: November 2023: Alliance Laundry Systems acquired Taylor Houseman's distribution assets. Taylor Houseman provides commercial laundry products, services, and support for on-premises laundry, dry cleaning, laundromat, and industrial laundry to customers in Northern California., June 2023: Alliance Laundry Systems acquired the distribution assets of Kirkland, Washington-based Dynamic Sales and Service.. Key drivers for this market are: Expansion of the Hospitality Sector. Potential restraints include: High Initial Investment, High Maintenance Costs. Notable trends are: Washing Machines Dominating the Commercial Laundry Appliances Market.
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The Report Covers North America Washing Machine Companies and it is segmented by Product Type (Front Load and Top Load), by Technology (Fully automatic and Semi-automatic), by Distribution Channel (Multi-brand Stores, Specialty Stores, Online and Other Distribution Channels) and by Geography (United States of America, Canada, Mexico).
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The U.S. Washing Machine Parts Market size was valued at USD 4.50 billion in 2023 and is projected to reach USD 6.04 billion by 2032, exhibiting a CAGR of 4.3 % during the forecasts period. The washing machine submarket in the United States has the components necessary to operate washing machines, such as motors, pumps, hoses, belts and electronic controls. Being an important segment of the appliance industry, it is influenced by factors such as technological advancements, consumer preferences for energy efficient products and overall demand for home appliances. The market is characterized by a combination of Original Equipment Manufacturer and aftermarket sales, driven by both the residential and commercial sectors. With an emphasis on sustainable development and product longevity, innovations in materials and production processes play a crucial role in shaping the market landscape.
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United States (US) Bottle Washing Machines Market is expected to grow during 2025-2031
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The global smart home washing machine market is poised to experience significant growth over the next decade, driven by increasing disposable income, urbanization, and advancements in technology. The market is estimated to reach a value of USD XX million by 2033, exhibiting a CAGR of 19.00% during the forecast period. Key drivers of the market include the rising demand for convenient and energy-efficient home appliances, the growing popularity of smart homes, and the increasing awareness of environmental sustainability. The integration of AI and IoT technologies into smart home washing machines enhances their functionality, allowing for remote control, personalized wash cycles, and real-time monitoring of energy consumption. The market is segmented based on production, consumption, import, export, and price trends. Major companies operating in the market include Panasonic, Whirlpool Corporation, Samsung Group, LG Electronics Inc., and IFB Industries Ltd. Regional analysis covers North America, South America, Europe, Middle East & Africa, and Asia Pacific, with China, India, and the United States being key markets for smart home washing machines. Recent developments include: May 2023: New LG TwinTub Washing Machine with magic filter, durable rust-proof set to transform the market. LG TwinTub washing machine, which comes in 6kg and 7kg, is the current trend in the market., April 2023: Arzoo has launched its new brand, 'NU,' in the Indian home appliances market. The brand's first offerings include Smart TVs, air conditioners, and washing machines. NU has set an ambitious target of capturing more market share than LG and Samsung in the white goods space in the next two years.. Key drivers for this market are: Integration with Smart Homes, Remote Monitoring and Management. Potential restraints include: Compatibility Issues, Cost of Repairs and Maintenance. Notable trends are: Rise in Demand for Energy Efficient Products is Driving the Market.
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Access North America Combo Washer Dryer Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Application, End Use
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The article discusses the growing demand for household washing and drying machines in the United States, projecting an upward consumption trend over the next decade. Market performance is expected to increase steadily, with a forecasted CAGR of +0.3% for the period from 2024 to 2035, reaching a market volume of 15M units and a market value of $5.1B by the end of 2035.
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The US Washing Machine Market report segments the industry into By Type (Front Load, Top Load), By Technology (Fully-Automatic, Semi-Automatic), By End Users (Commercial, Residential), and By Distribution Channel (Multibrand Stores, Exclusive Stores, Online Stores, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.