The US Wine Market Report is Segmented by Product Type (Fortified Wine, Still Wine, Sparkling Wine, and Other Wine Types); by Color (Red Wine, White Wine, and Rose Wine); by End User (Men and Women); and by Distribution Channel (On-Trade and Off-Trade). The Market Forecasts are Provided in Terms of Value (USD).

Wines originating in California accounted for 90 percent of dollars sales of U.S. wines in the United States in 2023. Washington state was the next largest market segment at five percent.

Sales volume of wine in the United States declined for the second consecutive year in 2023. In that year, volume totaled 378.2 million 9 liter cases, a reduction of 8.8 percent compared to the previous year.

Wine priced from 15 to 20 U.S. dollars was the only price level to see a growth in off-premise volume in the United States in the 52 weeks ended September 9, 2023. Wine with a value of eight to 11 dollars saw the steepest decline at 4.9 percent during the same period.

United States wine market valued at $75 Bn, projected to reach $118 Bn by 2030, driven by premiumization, wine tourism, and demand for organic and low-alcohol options.

Learn about the projected growth of the wine market in the United States over the next decade, with an expected increase in both volume and value. The market is forecasted to reach 4.1B litres and $44.1B by 2035.

Among all income groups in the United States, wine bottles with a price between 11 and 20 U.S. dollars were the most popular in 2024. Wine bottles priced at 100 dollars or more were purchased most frequently by households with an income of 100,000 dollars or more.

Wineries have endured a dynamic shift as they navigate economic complexities and evolving consumer preferences. Recent market conditions, marked by trade tensions and fluctuating economic indicators, have required wineries to adapt quickly. Imposing tariffs on key materials, such as glass bottles from China, has placed additional cost pressures on producers, prompting a shift towards domestic suppliers to mitigate expenses. This has been compounded by increasing competition from both domestic breweries and international wine producers, making brand differentiation and competitive pricing more crucial than ever. Despite these challenges, revenue has been climbing at a CAGR of 6.7% over the past five years. It's expected to jump 1.0% in 2025 alone, reaching $33.4 billion in 2025. Over the past five years, wineries have faced challenges and opportunities. Fluctuating input costs and competitive pressure from alternative alcoholic beverages proliferated. Despite these hurdles, the industry has maintained a steady trajectory. Much of this growth can be attributed to the resilience of local wineries that have strengthened their community engagement and optimized their operations to adapt to economic pressures. These wineries have focused on building strong local consumer bases, leveraging unique US varietals and experiences to maintain a competitive edge against international brands. By reducing labor costs and navigating input price complexities, producers managed to stabilize profit by 2025. The weakening dollar is expected to make US wines more attractive internationally over the next five years, potentially boosting export sales and expanding global market presence. Domestically, as imported wines become pricier, local producers have an opening to capture more market share by offering competitively priced alternatives. However, ongoing trade tensions and tariffs could continue to impact input costs, necessitating strategic supply chain adjustments. Advances in packaging and distribution, such as using lighter materials to lower shipping costs, might offset some financial pressures. Despite the uncertainties in growing conditions resulting from climate change, the industry's revenue is forecast to expand at a CAGR of 2.2% over the next five years, reaching $37.2 billion in 2030.

In 2023, sales from premium wineries in the United States shrank by 4.8 percent compared to the previous year. Wine industryWine is classified as alcoholic beverage which goes well with a large variety of occasions: some often choose to serve this classy drink as an aperitif, others see wine as a perfect accompaniment to a multi-course meal, and others again prefer drinking wine while spending time with friends or family.Wine is made from fermented grapes or other fruits. Due to the conditions needed by the fruit that make it, wine requires special climate conditions: wine cultivating areas have to meet requirements and provide a moderate climate, the right amount of sunshine hours and fertile soils. Traditionally, the cultivation of Champagne, an exclusive sparkling wine, is limited to the Champagne region of France. However, some countries use the term also for general sparkling wines not originating from that region.The latest wine production figures listed Italy, France and Spain as the leading wine producing countries worldwide. The United States was ranked fourth, where wine production is primarily concentrated in California.

The U.S. wine industry, a significant player in the global beverage market, exhibits consistent growth driven by several key factors. The market's compound annual growth rate (CAGR) of 1.47% from 2019 to 2024 indicates a steady expansion, projected to continue into the forecast period (2025-2033). This growth is fueled by increasing consumer disposable incomes, a rising preference for premium wine varieties, and a growing wine-drinking culture, particularly among millennials and Gen Z. The popularity of wine tourism and the expanding online retail channels further contribute to market expansion. While specific market size figures for individual years are not provided, considering the CAGR and a reasonable assumption of market size in 2024, we can estimate substantial growth. Segmentation analysis reveals the significant role of still wine in the overall market, with red wine holding a considerable share within the color segment. The off-trade channel, encompassing supermarkets, hypermarkets, and specialty stores, dominates distribution, highlighting the importance of retail partnerships for wine producers. However, online retail is emerging as a powerful channel, promising substantial future growth. Despite this positive outlook, the industry faces challenges. Competition from other alcoholic beverages, fluctuating grape harvests due to climatic variations, and escalating production costs act as potential restraints. The industry needs to focus on innovative marketing strategies, embracing sustainable practices, and developing new product offerings catering to evolving consumer preferences to maintain growth momentum. The leading companies – E & J Gallo Winery, Constellation Brands Inc., and others – play a crucial role in shaping market trends, with their strategies influencing overall industry direction. The geographic focus on the U.S. market allows for a deep dive into specific consumer trends and regional preferences, informing future marketing and product development decisions. Continued investment in research and development, coupled with an understanding of the evolving consumer landscape, will be critical for future success in the U.S. wine market. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.

This article discusses the rising demand for wine in the United States, leading to an upward consumption trend over the next decade. The market is expected to see a slight increase in performance, with anticipated growth in both volume and value terms.

The global wine market is expected to grow from USD 1,909.68 billion in 2025 to USD 3,324.38 billion by 2035, reflecting a CAGR of 5.7%.The global wine market is expanding steadily, fueled by a shift in consumer behavior toward premiumization.

Metric	Value (USD)
Industry Size (2025E)	USD 1,909.68 billion
Industry Value (2035F)	USD 3,324.38 billion
CAGR (2025 to 2035)	5.7%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	5.6%

Country	CAGR (2025 to 2035)
United Kingdom	5.3%

Region	CAGR (2025 to 2035)
European Union	5.4%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.8%

The USA Wine market was valued at above USD 65.01 Billion in 2022

The South America Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, Fortified Wine, and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (Brazil, Argentina, and Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

Discover insights on the future of the wine market in the United States, with projections showing an upward consumption trend over the next decade. Anticipated growth in both volume and value terms is expected to drive the market to new heights by 2035.

The United States Wine Packaging Market Report is Segmented by Material Type (Glass, Plastic, Metal, Paper), Product Type (Glass Bottles, and More), Closure Type (Natural Cork, Technical/Synthetic Cork, and More), Wine Type (Still Wine, Sparkling Wine, and More ), Capacity (Less Than 375 ML, and More), Distribution Channel (Direct Sales, Indirect Sales), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

France was the biggest source of wine for the United States in 2023. The U.S. imported roughly 2.6 billion U.S. dollars worth of wine from France in that year.

The Wine Market Report is Segmented by Product Type (Still Wine, Sparkling Wine, and More), Color (Red Wine, Rose Wine, and White Wine), End User (Men and Women), Distribution Channel (On Trade and Off Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Forecast: Wine Market Size Volume in South America 2022 - 2026 Discover more data with ReportLinker!

The United States sparkling wine market was volumed at 27.85 Million 9-liter Cases in 2024. The industry is expected to grow at a CAGR of 5.10% during the forecast period of 2025-2034 to attain a volume of 45.80 Million 9-liter Cases by 2034.