The US Yogurt Market is Segmented by Category (Dairy-Based Yogurt and Non-Dairy/Plant-Based Yogurt), Product Form (Spoonable/Set Yogurt and Drinkable Yogurt), Flavor Profile (Plain/Natural and Flavored), Packaging Type (Cups Containers and Tubs, Bottles, and More), Distribution Channel (Off-Trade and On-Trade), and Geography (Northeast, Midwest, South, and West). The Market Forecasts are Provided in Terms of Value (USD)

United States Yogurt Market was valued at USD 8.59 billion in 2024 and is anticipated to grow USD 13.45 billion by 2030 with a CAGR of 7.81%

Pages	85
Market Size	2023: USD 8.59 Billion
Forecast Market Size	2029: USD 13.45 Million
CAGR	2024-2029: 7.81%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. Danone North America Public Benefit Corporation 2. Chobani Global Holdings, LLC 3. General Mills Inc. 4. FAGE USA Dairy Industry, Inc. 5. Lactalis American Group, Inc. 6. Dairy Farmers of America, Inc. 7. Anderson Erickson Dairy Co. 8. Tillamook County Creamery Association 9. The Hain Celestial Group, Inc. 10. The Icelandic Milk & Skyr Corporation

The Yogurt Production industry comprises establishments that produce various yogurt products. Over the past five years, consumers' rising per capita dairy consumption has stimulated demand and production of yogurt and yogurt-related products. Yogurt products have been able to shift alongside consumer demand, marketing low-fat products such as Greek yogurt to keep up with dietary trends, despite a drop in the healthy eating index over the past five years. Also, while increasing competition has contributed to a lack of revenue expansion, yogurt producers have responded by expanding product portfolios to capture new markets, such as men and children. Over the past five years, revenue has dropped at a CAGR of 0.0% over the past five years to remain steady at $8.1 billion in 2024, despite a 0.4% drop in revenue in 2024 alone. Profit is expected to lag to 2.0% of revenue in 2024, down from 2.1% in 2019. The arrival of Greek-style yogurt has opened a niche market in an otherwise saturated industry, aiding industry growth. After Chobani LLC entered the industry in 2005, demand for Greek-style yogurt skyrocketed. Many new yogurt producers have entered the industry over the past five years, hoping to capitalize on the rising demand for niche yogurt products, including Greek-style yogurt, organic blends or yogurt-based shakes. Rising disposable incomes and heightened concern over health and wellness, despite a drop in the healthy eating index, will support overall industry growth over the next five years. These economic improvements and positive eating habits are expected to stimulate increased demand from grocery stores, supermarkets and dairy wholesalers, all of which are major markets for this industry. Overall, revenue will expand at a CAGR of 1.6% over the next five years to reach $8.7 billion in 2029. Despite increasing revenue, profit will remain stagnant as price competition swells. Still, new entrants are expected to capitalize on rising demand, increasing the number of operators.

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US Yogurt Market Size 2024-2028

The US yogurt market size is forecast to increase by USD 6.60 billion at a CAGR of 6.55% between 2023 and 2028. The market is experiencing significant growth due to the health benefits it offers, particularly its role as a source of bone-building calcium. This trend is driving the demand for various types of yogurt, including those made from cow's milk as well as non-dairy options derived from plant sources such as almonds, soy, coconuts, peas, and cashews. As consumer preferences shift towards vegan and lactose-free alternatives, the market for non-dairy yogurts is expected to expand. However, the market faces challenges from stringent regulations related to yogurt labeling and production standards. To meet these requirements, manufacturers are focusing on using natural ingredients and clear labeling to appeal to health-conscious consumers.

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The market is experiencing significant growth, driven by the demand for both flavoured and non-flavoured options. Consumers are increasingly opting for conventional yogurt, such as set yogurt and yogurt drinks, available in plastic bottles and tetra packs. With a focus on healthy eating, products range from regular to low fat and fat free varieties. The nutritional advantages of yogurt, including benefits for osteoporosis, type 2 diabetes, and colon cancer, highlight its role in promoting healthy digestion and bone health. Innovative fruit flavors cater to the on-the-go snack market, while the rise of e-commerce facilitates access to health snacks, including organic yogurt options.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Flavor

  Plain
  Flavored


Product

  Spoonable yogurt
  Drinkable yogurt


Distribution Channel

  Offline
  Online


Geography

  US
  North America

    US

By Flavor Insights

The Plain segment is estimated to witness significant growth during the forecast period. In the United States yogurt market, the plain yogurt segment caters to health-conscious consumers and culinary enthusiasts who value simplicity, versatility, and natural taste. Although flavored yogurts hold a significant market share, plain yogurt continues to maintain a loyal customer base. This unflavored dairy product serves as a blank canvas for consumers to add fruits, nuts, granola, or honey, creating personalized snacks and meals. Moreover, plain yogurt is a key ingredient in various savory dishes, dressings, and marinades due to its neutral flavor and creamy texture. The versatility of plain yogurt extends to various cuisines, making it an attractive option for consumers seeking wholesome and adaptable food choices.

Additionally, its nutritional benefits, such as fiber, protein, and digestive health, align with the preferences of those following low calorie diets. Cane sugar, a common sweetener, can be avoided by choosing natural sweeteners or opting for unsweetened plain yogurt. Probiotics, another essential component of yogurt, contribute to overall digestive health and wellness. The capacity to customize and the network layouts of milk-based products like plain yogurt make it a valuable addition to any diet.

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The plain segment was valued at USD 9.60 billion in 2018 and showed a gradual increase during the forecast period.

Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Health benefits of yogurt is the key driver of the market. In the United States, the yogurt market has experienced significant growth due to increasing consumer interest in health and nutrition. Yogurt is a fermented milk product made with a combination of Lactobacillus bulgaricus and Streptococcus thermophilus, which produces lactic acid that thickens the milk and gives it a distinctive sour taste. As a result, yogurt is a nutrient-dense food, offering a good amount of protein, calcium, potassium, vitamins, and minerals. Moreover, it contains fewer calories than many other dairy products. The rise of plant-based foods, including non-dairy yogurts made from alternatives like almond milk and coconut milk, has also contributed to the market's expansion.

Furthermore, the growing number of vegans and flexitarians in America has fueled this trend. Oatly, a leading non-dairy yogurt brand, has gained popularity among health-conscious consumers seeking plant-based alternatives to traditional dairy products. Strawberries and mixed berries are popular flavors for both dairy and non-dairy yogurts, a

In 2023, the total consumption of yogurt in the U.S. amounted to about 4.63 billion pounds. This is a significant increase compared to 2000. Annual yogurt consumption in 2000 was only about 1.8 billion pounds in the United States.

The North America Yogurt Market is segmented by Product Type (Flavored Yogurt, Unflavored Yogurt), by Distribution Channel (Off-Trade, On-Trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Dairy production.

The report covers the US Frozen Yogurt Market by Application and is segmented by Category (Dairy-based Frozen Yogurt and Non-dairy Frozen Yogurt) and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Other Distribution Channels).

US Yogurt Market size was valued at USD 8.7 Billion in 2024 and is projected to reach USD 12.4 Billion by 2032 growing at a CAGR of 4.5% from 2025 to 2032.

Key Market Drivers:

Increasing Health Consciousness: According to the USDA, per capita yogurt consumption in the United States is up by 24% over the last two decades, demonstrating a strong consumer preference for health-oriented dairy products. Growing health and wellness consciousness is prompting consumers to seek out nutrient-dense foods, with yogurt emerging as a popular option due to its high protein content.

Demand for High-Protein Products: According to the United States Dairy Export Council, the production of high-protein dairy products, including yogurt, is increasing by 16% every year in response to changing dietary patterns. The move toward high-protein diets has resulted in increasing consumption of Greek and Icelandic yogurts.

The U.S. yogurt industry is expected to grow at over 6.04% CAGR from 2025 to 2030, driven by rising demand for clean-label products and healthier, natural options.

This graph shows the Greek yogurt's market share of the U.S. yogurt market in 2008 and 2014. Greek yogurt accounted for ** percent of the yogurt market in the United States in 2014.

Greek yogurt

Greek yogurt belongs to the dairy category and is also known as strained yogurt. It may be derived from cow or sheep milk or a combination of both. In comparison to regular yogurt, it requires up to ***** times the amount of milk. Through the straining process, the excess liquid whey is removed, which gives the yogurt a much thicker and creamier consistency. Greek yogurt contains about double as much protein as conventional yogurt and due to straining off the whey, the finished product holds less sugar and fewer carbohydrates than the regular counterpart (if no artificial flavors or additives are included). In addition, products available on the market vary in fat content. In order to profit from the health benefits, consumers may opt for the low-fat or no-fat options available. With regard to its special characteristics, Greek yogurt was long traded as the next American superfood and saw skyrocketing retail sales during the past years. Consumers often eat this protein-packed yogurt treat as on-the-go snack, breakfast food or to fuel their body before or after a high-intense workout. In cooking, traditional Greek yogurt is often used for dishes such as tzatziki or indulgent creamy desserts.

The United States yogurt market size is valued at approximately USD 13.68 Billion in 2024. The market is assessed to grow at a CAGR of 4.30% between 2025 and 2034, reaching a value of USD 20.84 Billion by 2034.

The North America Non-dairy Yogurt Market is segmented by Distribution Channel (Off-Trade) and by Country (Canada, United States). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Production volume of plant-based products.

The United States frozen yogurt market value reached approximately USD 361.63 Million in 2024. The market is assessed to grow at a CAGR of 3.50% between 2025 and 2034 to attain a value of around USD 510.11 Million by 2034.

This graph presents the market share of Greek yogurt in the United States in 2020, by company. In that year, Chobani accounted for **** percent of the Greek yogurt market in the United States.

The North American liquid yogurt market, valued at approximately $X billion in 2025 (assuming a reasonable market size based on global trends and the provided CAGR), is projected to experience steady growth at a compound annual growth rate (CAGR) of 4.20% from 2025 to 2033. This growth is fueled by several key drivers. The increasing health consciousness among consumers is driving demand for nutritious and convenient snack and breakfast options, making liquid yogurt a popular choice. The rise of functional foods and beverages, with added probiotics and vitamins, further boosts market appeal. Additionally, innovative product launches incorporating diverse flavors and textures cater to evolving consumer preferences, expanding the market beyond traditional offerings. The market is segmented by product category (dairy-based and non-dairy), type (plain and flavored), and distribution channel (supermarkets, convenience stores, specialty stores, and online retailers). The significant presence of major players like Chobani, Danone, and Yoplait, alongside emerging brands like Califia Farms, indicates a highly competitive yet dynamic landscape. However, the market faces certain restraints. Price fluctuations in raw materials, particularly milk, can impact profitability. Competition from alternative healthy beverages and evolving consumer tastes pose challenges. Furthermore, maintaining consistent product quality and ensuring effective supply chain management are crucial factors for sustaining market growth. The North American market, encompassing the United States, Canada, and Mexico, constitutes a significant share of the global liquid yogurt market, driven largely by high disposable incomes and established consumer preference for convenient food options. The forecast period of 2025-2033 promises further expansion driven by product innovation and the increasing popularity of healthier lifestyle choices. The continued focus on sustainability and ethically sourced ingredients will also play an important role in shaping the future of the North American liquid yogurt market. Notable trends are: Growing Digestive Heath Concerns Heating Up Demand For Probiotic Products.

This statistic represents the yogurt market share growth of Chobani in the United States as of 2019. Chobani's dollar share grew by *** percent in the U.S. for the four weeks ended in February 9, 2019.

Drinkable Yogurt (Dairy and Soy Food) Market in the United States of America – Outlook to 2025; Market Size, Growth and Forecast Analytics is a broad level market review of Drinkable Yogurt Market in the United States of America. Read More

The Flavored Yogurt Market is poised to reach a value of XX million by 2033, expanding at a CAGR of 6.73% from 2025 to 2033. The increasing popularity of on-the-go snacks and the growing health consciousness among consumers are key factors driving market growth. Furthermore, the expansion of e-commerce platforms and the introduction of new flavors and varieties are presenting lucrative opportunities for market players. Key trends shaping the Flavored Yogurt Market include the rising demand for low-sugar and high-protein options, the increasing popularity of plant-based yogurt alternatives, and the growing awareness of the health benefits associated with yogurt consumption. Key players in the Flavored Yogurt Market include Cargill Incorporated, Arla Foods amba, Nestle S A, General Mills Inc, Danone Inc, Fonterra Co-operative Group Limited, Lactalis Group, Yakult Honsha Co, Britannia Nutrition Foundation, and Chobani Inc. These companies are focusing on product innovation, strategic collaborations, and expanding their distribution networks to gain a competitive edge in the market. Regional analysis reveals that North America, Europe, and Asia-Pacific are the prominent markets for flavored yogurt consumption, with the United States, Germany, and China being key contributors to market growth. Recent developments include: In March 2022, Muller Yogurt & Desserts launched its latest Australian-inspired yogurt in the United Kingdom. It is a creamy yogurt that has a 3-in-1 fruit blend in the corner, including a mixture of mango, passionfruit, and coconut., In 2021, Danone's Silk launched plant-based Greek yogurt. The company launched greek yogurt in four varieties: Strawberry, Blueberry, Vanilla, and Lemon., In September 2020, General Mills expanded its yogurt products portfolio by debuting its Ratio brand of yogurt, made with ultrafiltered nonfat milk and whey protein, the dairy-based snack contains 25 grams of protein and 3 grams of sugar per serving. The range is available in five flavors, including strawberry, vanilla, blueberry, coconut and key lime.. Key drivers for this market are: Growth In Foodservice Expenditure and Tourism Sector, Premiumization with the Growth of Fortified and Flavored Water. Potential restraints include: Concerns Regarding Plastic Waste and the Rising Inclination Toward Tap Water. Notable trends are: Rising demand for Plant-based yogurt.

After a detailed analysis of the food and plant-based preservative market, FMI recently published a new report on the frozen yogurt market. As per the analysis, sales of frozen yogurt hold a current valuation of US$ 99.29 billion in 2024.

Attributes	Details
Frozen yogurt Market Value for 2024	US$ 99.29 billion
Frozen yogurt Market Value for 2034	US$ 272.74 billion
Frozen yogurt Market Forecast CAGR for 2024 to 2034	10.6%

Historical Performance and Future Growth of the Frozen Yogurt Market

Historical CAGR	9.9%
Forecast CAGR	10.6%

Category-wise Insights

Category	Market Share in 2024
Dairy-based	88.2%
Hypermarket/Supermarket	44.2%

Country-wise Insights

Countries	CAGRs through 2034
United States	3.5%
Germany	4.1%
China	5.5%
Japan	5.8%
India	6%

Yogurt (Dairy and Soy Food) Market in the United States of America – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Yogurt Market in the United States of America. The research handbook provides up-to-date market size data for period 2014-2019 and illustrative forecast to 2024 premised on Covid-19 hit, covering key market aspects like Sales Value and Volume for Yogurt and its variants Spoonable Yogurt. Read More