According to forecast data from Tellusant, approximately 66.8 percent of the Indonesian population in 2024 would earn at least the equivalent of the top 40 percent of global earners in 2022 constant purchasing power parity. Meanwhile, around 1.5 percent of the population were considered high-class consumers, earning the equivalent of the top ten percent of global earners in 2022 constant purchasing power parity.

In 2024, the number of people living in the middle class and above in Indonesia amounted to over 186.9 million. In Brunei, over 455.8 thousand people were middle class and above, accounting for 100 percent of the country's population that year.

In G20 countries, the share of the population that earned at least the equivalent of the highest 10 percent of global income earners as of 2022 in purchasing power parity (PPP) terms varies from over two thirds in Australia to only 1.5 percent in Indonesia. The United States recorded the second-highest upper-class share of the G20 countries. However, looking at for instance China, approximately 80 percent of the population counts as middle class or above, whereas just eight percent counts as upper class or higher.

In 2016, there were around 115 million aspiring middle class, with an average monthly spending between 1.2 to six million Indonesian rupiah, recorded in Indonesia. Meanwhile, there were about 28 million Indonesians, who were still living below poverty line. The growing middle class signifies that the economy in Indonesia is heading in a better direction.

According to a survey conducted in August 2022, 81 percent of millennials with high-income levels in Indonesia had intentions to treat themselves by spending more in 2022. Similarly, 74 percent of Indonesian Gen Z with middle-income level also planned to do so.

Percentage refers to proportion of total NSAID sales in all countries studied. HMIC (high-/high middle-income countries): Australia, China, China (Hong Kong), Malaysia, New Zealand, Singapore, Taiwan, Thailand, UK/England, Canada; LMIC (low-/low middle-income countries): Bangladesh, Indonesia, Pakistan, Philippines, Vietnam.aDiclofenac, etoricoxib.

In 2019, the median wealth per person increased to a six-year high of about 1.98 thousand U.S. dollars. In that year, about 82 percent of the Indonesian adult population had wealth under ten thousand U.S. dollars. Indonesia was ranked amongst the lower middle income group of countries in that year.

A survey on e-commerce found that approximately 71 percent of upper class Indonesian respondents preferred to shop online as of the fourth quarter of 2020. Meanwhile, the preference to shop online among lower-middle class respondents was approximately three percent lower.