Brand performance data collected from AI search platforms for the query "cross-sell vs upsell tactics examples".

In a survey conducted by the end of 2022, 62 percent of the respondents, who were CXOs of major Indian software as a service (SaaS) companies, stated that their companies top business strategies were pricing changes and modularity, existing product innovation, and up-selling and cross-selling. On the other hand, only five percent of the respondents focused on mergers and acquisitions (M&A) led growth.

This depository contains the code and data related to the article "On the value of booking data for upsell decision-making in revenue management"

Brand performance data collected from AI search platforms for the query "chatbot upselling success rate hotel".

Brand performance data collected from AI search platforms for the query "how to upsell existing SaaS customers".

MB "Upsell PRO" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Brand performance data collected from AI search platforms for the query "hotel upsell email templates".

According to Cognitive Market Research, the Global Data Monetization market size will be $14.96 Billion by 2030. Data Monetization Industry's Compound Annual Growth Rate will be 21.83% from 2023 to 2030.

The global Data Monetization market will expand significantly by XX% CAGR between 2023 to 2031.
North America held the major market of more than XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2023 to 2031.
Large Enterprises held the highest Data Monetization market revenue share in 2023.

Market Dynamics of the Data Monetization Market

Key Drivers of the Data Monetization Market

Rising Demand for Data Integration Drive the Data Monetization Market Further

The Data Monetization market is buoyed due to factors including growing enterprise data volume, awareness of data monetization, and external data sources. Growth is also anticipated to be fuelled by the use of big analytics innovations, artificial intelligence, data-driven decision-making techniques, and data processing. Optimising data consumption, improving customer loyalty, cutting operating expenses, enhancing compliance, raising profitability, fortifying alliances, and improving customer experience are all benefits of data monetization. In addition, it promotes targeted marketing, simplifies planning, fosters better teamwork, and adds value to goods and services.

For instance, Cisco states in its Annual Internet Report that by 2023, about two thirds of people on the planet would have access to the Internet. By 2023, there will be 5.3 billion Internet users worldwide, or 66% of the world's population, up from 3.9 billion in 2018 (or 51% of the world's population). As a result, the necessity for data monetization is going to explode.

https://www.cisco.com/c/en/us/solutions/executive-perspectives/annual-internet-report/

Maximizing Revenue Potential Propels the Data Monetization Market Growth

A critical component of company is data monetization, which uses client information to generate extra income. It is essential for customer service, upselling, and churn reduction. The monetization of data provides insights into new business categories and is fuelled by cutting edge technology like as cloud computing, big data, IoT, and artificial intelligence. Many players have chosen to invest in this strategy due to its capacity to synthesise and integrate thousands of data, IoT records, and advanced analytics, which enables companies to establish new business categories and spur market expansion. For businesses to succeed, they must be able to extract significant revenue from the data sources that are readily available.

For instance, data monetization enables businesses to leverage their artificial intelligence (AI) capabilities and data assets to generate real economic value, according to an IBM article. Data products are used in this value exchange system to improve business performance, obtain a competitive edge, and solve market demands while addressing industry difficulties.

https://www.ibm.com/blog/unlocking-financial-benefits-through-data-monetization/

Key Restraints of the Data Monetization Market

Quality and Standardization Challenges in Data Monetization Restrict the Market Growth

Data monetization relies on data quality and standardization to ensure accuracy, comprehensiveness, consistency, reliability, and relevance. However, businesses face challenges in ensuring data quality due to factors like data fragmentation, data silos, and inconsistency. This lack of data quality and standards hinders the market for data monetization, negatively impacting the worth and usability of data, and increasing costs and complexity. Addressing these issues is crucial for ensuring the success of data monetization.

For instance, according to EY's Data Quality Management reports, low response rates and sampling flaws in 2016 tainted the polling data used to forecast the result of the US presidential election, leading to erroneous analysis and forecasts.

https://assets.ey.com/content/dam/ey-sites/ey-com/en_ca/topics/ai/ey-data-quality-management-discussion-paper.pdf

Impact of COVID-19 on the Data Monetization Market

The COVID-19 pandemic caused travel and logistical limitations, which increased the effect on industries. The expansion of the data monetisation business was somewhat hindered by this, as there ...

Russia Structure of Retail Price: Vodka 40% & up: Selling Price incl VAT, Excise & Similar data was reported at 68.790 % in 2017. This records a decrease from the previous number of 69.140 % for 2016. Russia Structure of Retail Price: Vodka 40% & up: Selling Price incl VAT, Excise & Similar data is updated yearly, averaging 70.535 % from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 71.780 % in 2013 and a record low of 67.780 % in 2010. Russia Structure of Retail Price: Vodka 40% & up: Selling Price incl VAT, Excise & Similar data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Prices – Table RU.PF001: Structure of Retail Price: Food Products: Annual.

Key Account Marketing Market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Key Account Marketing Market Drivers

Definition of Key Accounts: Key accounts are typically high-value customers or clients that contribute significantly to a company's revenue and profitability. These accounts may include large corporations, major retailers, government agencies, or other organizations with substantial purchasing power.

Strategic Importance: Key account marketing recognizes the strategic importance of nurturing and retaining key clients. These customers often represent a disproportionate share of a company's revenue and may have long-term contracts or partnerships with the organization.

Relationship Building: Key account marketing focuses on building strong, mutually beneficial relationships with key clients. This involves understanding their unique needs, preferences, and challenges and tailoring marketing efforts to address those specific requirements.

Customized Solutions: Companies engaging in key account marketing often provide customized products, services, or solutions tailored to meet the specific needs of individual key accounts. This may involve product customization, pricing negotiations, or the development of bespoke service offerings.

Cross-functional Collaboration: Successful key account marketing requires collaboration across various departments within an organization, including sales, marketing, customer service, and product development. Cross-functional teams work together to deliver integrated solutions and exceptional customer experiences.

Strategic Account Management: Key account marketing often involves the implementation of strategic account management practices, where dedicated account managers or teams are assigned to oversee the relationship with key clients. These account managers serve as the primary point of contact and act as advocates for the client within the organization.

Data-Driven Insights: Key account marketing relies on data-driven insights to understand key account behavior, preferences, and performance metrics. Analyzing data allows companies to identify opportunities for upselling, cross-selling, or delivering targeted marketing campaigns to key clients.

Long-Term Value Creation: The focus of key account marketing extends beyond short-term transactions to long-term value creation and strategic partnerships. Companies aim to foster trust, loyalty, and mutual success with key clients through ongoing collaboration and support.

Competitive Advantage: Effective key account marketing can provide a competitive advantage by deepening relationships with key clients, increasing customer retention rates, and unlocking opportunities for growth and expansion within key accounts.

A study carried out in Europe showed the percentage of brands recommending other products during checkout or on product pages on their websites from 2020 to 2024. The recommendation of similar products were on 73 percent of brands' websites in 2024. Complementary product recommendations have increased from 41 in 2020 to 50 percent in 2024. Upselling has also seen growth, rising from 25 percent in 2020 to 34 in 2024.

A 2024 study carried out in Europe showed that direct-to-consumer (D2C) brands recommended other products to shoppers mostly by suggesting similar products. That was the case for 89 percent of brands of maternity and children's products. In turn, 66 and 64 percent of cosmetics DTC websites showed complementary products and upselling items, respectively.

Customer Experience Analytics Market Outlook 2032

The global customer experience analytics market size was USD 11.03 Billion in 2023 and is likely to reach USD 42.18 Billion by 2032, expanding at a CAGR of 16.07 % during 2024–2032. The market growth is attributed to the rising need for data-driven decision-making and increasing demand for advanced analytical solutions to understand customer behavior.



Increasing demand for advanced analytical solutions to understand customer behavior is expected to boost the global customer experience analytics market. Businesses across various sectors are leveraging these solutions to gain insights into customer preferences, behaviors, and patterns. This data-driven approach enables organizations to deliver personalized experiences, thereby enhancing customer satisfaction and loyalty.

Customer experience analytics solutions are increasingly being used in several industries, including IT & telecom BFSI, service business, healthcare, retail, and others as these solutions improve customer retention by identifying factors causing customer dissatisfaction or churn. Moreover, customer experience analytics identify opportunities for upselling, and cross-selling, as well as target high-value customers, leading to increased revenue. This increases the adoption of customer experience analytics in several industries, especially retail.

Impact of Artificial Intelligence in Customer Experience Analytics Market

Artificial Intelligence (AI) is revolutionizing the customer experience analytics market by offering advanced capabilities for data analysis and interpretation. AI-powered analytics tools process vast amounts of data at high speeds, uncovering patterns and insights that were previously inaccessible. These tools predict customer behavior, enabling businesses to anticipate needs and deliver personalized experiences. AI further enhances the accuracy of analytics, reducing the risk of errors and improving decision-making. Additionally, AI's ability to automate routine tasks allows businesses to focus on strategic activities, thereby increasing efficiency and productivity. Therefore, the integration of AI into analytics solutions is enhancing customer experiences as well as providing businesses with a competitive edge in the market.

Customer Journey Analytics is becoming an essential tool for businesses aiming to enhance their customer experience strategies. By mapping the entire customer journey, organizations c

Sales Intelligence Software Market Outlook

The global Sales Intelligence Software Market is experiencing significant growth, with a market size valued at approximately USD 3.5 billion in 2023, and is anticipated to reach around USD 7.2 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.5%. This upward trajectory is driven by the increasing demand for advanced analytical tools that enable businesses to enhance their sales processes and improve customer engagement. The need for real-time data insights and actionable intelligence in decision-making has become paramount, propelling the adoption of sales intelligence solutions across various industries.

One of the primary growth factors of the sales intelligence software market is the increasing emphasis on data-driven decision-making within organizations. In today's highly competitive business landscape, companies are seeking robust solutions that can provide comprehensive insights into customer behavior, market trends, and competitive dynamics. This has led to a surge in the adoption of sales intelligence software as it empowers organizations to harness the power of big data to drive sales strategies, optimize operations, and ultimately, increase profitability. Furthermore, the integration of artificial intelligence and machine learning technologies into these solutions has significantly enhanced their capabilities, offering predictive analytics and personalized recommendations that are crucial in capturing and retaining customer interest.

Moreover, the proliferation of cloud-based solutions has played a pivotal role in the expansion of the sales intelligence software market. Cloud technology offers a scalable and cost-effective infrastructure that appeals to both small and medium enterprises (SMEs) and large enterprises. The flexibility and accessibility provided by cloud solutions ensure seamless deployment and integration, reducing the complexities associated with traditional on-premises systems. As businesses continue to prioritize digital transformation, the demand for cloud-based sales intelligence tools is expected to rise, creating lucrative opportunities for market players to innovate and differentiate their offerings.

Another significant factor contributing to market growth is the rising importance of customer relationship management (CRM) systems in enhancing customer experience. Sales intelligence software complements CRM by providing enriched data and analytics capabilities that allow for a more targeted and personalized approach in customer interactions. This synergy not only helps in identifying potential leads and upselling opportunities but also in nurturing long-term customer relationships. As organizations seek to enhance their CRM strategies, the integration of sales intelligence solutions becomes a critical component in achieving a holistic view of the customer journey, thereby driving market expansion.

Regionally, the North American market holds a significant share due to the early adoption of advanced technologies and the presence of major industry players. The region's focus on innovation and the willingness to invest in sophisticated sales tools have propelled the growth of the sales intelligence software market. In contrast, the Asia Pacific market is projected to witness the highest growth rate during the forecast period, driven by the rapid digitalization of businesses and the increasing focus on improving sales performance in emerging economies. Moreover, the European market is also expected to show substantial growth, supported by stringent regulations regarding data management and privacy, which necessitate the adoption of reliable sales intelligence solutions.

Component Analysis

The sales intelligence software market can be segmented by component into software and services. The software component dominates the market due to the high demand for advanced analytics tools that provide actionable insights and enhance sales strategies. Companies across various sectors are increasingly relying on sophisticated software solutions to analyze vast amounts of data, identify patterns, and forecast sales trends. The integration of artificial intelligence and machine learning into these software solutions has further augmented their functionalities, enabling businesses to automate sales processes and improve decision-making accuracy. As a result, the software segment is expected to continue its dominance in the market over the forecast period.

In addition to software, the services segment plays a crucial role in the overall growth of the sales intelligence software marke

Email Marketing Market Outlook

According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.

One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying email’s role as a high-ROI marketing channel.

Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.

The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.

Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The region’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.

Component Analysis

The email marketing market is segmented by component into software and services, each playing a pivotal role in shaping the industry landscape. Email marketing software encompasses a wide range of platforms and applications that enable businesses to design, automate, and analyze email campaigns. These solutions offer features such as drag-and-drop editors, A/B testing, advanced segmentation, and analytics dashboards, empo

Revenue Management Market Outlook

The global revenue management market size was valued at approximately USD 15.2 billion in 2023 and is projected to reach USD 35.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.8% during the forecast period. This growth is driven by increasing demand for dynamic pricing strategies and real-time data analytics. The adoption of advanced technologies such as artificial intelligence (AI) and machine learning (ML) is propelling the market. Enhanced customer experience through personalized services is also a key growth factor.

One of the primary growth factors in the revenue management market is the increasing need for dynamic pricing strategies. Businesses across various industries, including airlines, hotels, and retail, are adopting dynamic pricing to maximize revenue by adjusting prices in real-time based on demand and supply conditions. This allows companies to offer competitive pricing while optimizing profit margins. Moreover, the growing use of AI and ML algorithms to analyze customer behavior and market trends significantly enhances dynamic pricing capabilities, making them more accurate and efficient.

Another significant growth driver is the demand for real-time data analytics. With the advancement of big data technologies, companies can now process and analyze vast amounts of data quickly and accurately. Real-time data analytics enable businesses to make informed decisions on pricing, inventory management, and customer segmentation. This leads to better revenue optimization and improved customer satisfaction. The integration of IoT devices and sensors is also providing valuable data that can be utilized in revenue management strategies.

Personalized customer experience is also contributing to the growth of the revenue management market. Today's consumers expect personalized services tailored to their preferences and behaviors. Revenue management systems that leverage customer data to offer customized pricing, promotions, and recommendations are gaining traction. This not only enhances customer loyalty but also drives higher revenue by encouraging repeat purchases and upselling opportunities. Businesses are increasingly investing in sophisticated revenue management solutions to meet these customer expectations and stay competitive.

Regionally, North America is expected to hold the largest market share in the revenue management market. The presence of leading technology providers and a high adoption rate of advanced technologies contribute to this dominance. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period. Rapid economic development, increasing internet penetration, and a growing middle-class population are major factors driving the revenue management market in this region. Additionally, the expansion of the travel and tourism industry in countries like China and India is further fueling market growth.

Component Analysis

The revenue management market can be segmented by component into software and services. The software segment is expected to dominate the market, driven by the increasing adoption of sophisticated revenue management solutions across various industries. These software solutions offer advanced features such as dynamic pricing, demand forecasting, and customer segmentation, which are crucial for optimizing revenue. The integration of AI and ML technologies in revenue management software is further enhancing its capabilities, making it an indispensable tool for businesses.

On the other hand, the services segment is also witnessing significant growth due to the rising demand for consulting, implementation, and maintenance services. As businesses adopt complex revenue management systems, they require expert guidance to fully leverage these tools. Consulting services help organizations develop effective revenue management strategies, while implementation services ensure smooth deployment of the software. Maintenance services are crucial for the ongoing performance and reliability of revenue management systems, ensuring they continue to deliver optimal results.

The software segment can be further categorized into standalone and integrated solutions. Standalone revenue management software provides specific functionalities such as pricing optimization or inventory management, while integrated solutions offer a comprehensive suite of tools that work together seamlessly. Integrated solutions are gaining popularity as they provide a holistic approach to revenue management, enabling businesses to

According to this survey conducted in Italy in 2019, almost half of the companies in the sample used customer satisfaction as a key performance indicator to measure OCX. This was the most used KPI to measure Omnichannel Customer Experience, followed by conversion rate and upselling (37 percent), and customer feedback (35 percent). On the other hand, in 34 percent of the companies, no measurement system for OCX was introduced.

Key Account Management Tool Market Outlook

The global Key Account Management (KAM) Tool market size was valued at approximately USD 2.5 billion in 2023 and is anticipated to reach USD 5.2 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 8.1% during the forecast period. The growth of this market is primarily driven by the increasing need for organizations to manage their key accounts more effectively and strategically, thereby enhancing customer relationships and driving sales growth.

The rising adoption of digital transformation strategies across various industries is a significant growth factor for the KAM Tool market. As businesses increasingly move towards digital solutions to streamline their operations, the demand for advanced tools that can facilitate better customer relationship management is surging. Key Account Management tools provide organizations with the ability to manage their most valuable customers systematically, ensuring that critical accounts receive personalized attention, which in turn drives customer loyalty and revenue. Furthermore, these tools enable businesses to gain deeper insights into customer needs and preferences, facilitating more targeted and effective sales strategies.

Another driving force behind the growth of the KAM Tool market is the increasing emphasis on data-driven decision-making. Organizations are increasingly leveraging data analytics to gain insights into customer behavior, preferences, and trends. KAM tools equipped with advanced analytics capabilities allow companies to harness this data to make informed decisions that enhance customer satisfaction and retention. This trend is particularly pronounced in industries such as BFSI, healthcare, and retail, where understanding customer behavior is crucial for business success. Additionally, the integration of artificial intelligence and machine learning technologies into KAM tools is further enhancing their analytical capabilities, providing businesses with more accurate and actionable insights.

The growing importance of customer-centric strategies in the competitive business landscape is also propelling the adoption of KAM tools. Organizations are recognizing that a customer-centric approach is essential for building long-term relationships and achieving sustainable growth. KAM tools enable businesses to implement customer-centric strategies by providing a centralized platform for managing customer interactions, tracking customer journeys, and identifying opportunities for upselling and cross-selling. As a result, companies are increasingly investing in these tools to gain a competitive edge and drive business growth.

Regionally, North America holds a significant share of the Key Account Management Tool market, driven by the presence of major market players and the high adoption rate of advanced technologies. The Asia Pacific region is expected to witness substantial growth during the forecast period, owing to the rapid digitalization of businesses and the increasing focus on customer relationship management in emerging economies such as China and India. Europe also represents a lucrative market for KAM tools, with a strong emphasis on customer-centric business models and digital transformation initiatives across various industries.

Component Analysis

The Key Account Management Tool market is segmented by component into software and services. The software segment is expected to dominate the market throughout the forecast period, driven by the increasing demand for advanced KAM solutions that offer comprehensive features for managing key accounts. These software solutions provide functionalities such as customer data management, sales forecasting, collaboration tools, and analytics, enabling businesses to streamline their key account management processes. The growing trend of integrating artificial intelligence and machine learning into KAM software is further enhancing their capabilities, making them more effective in managing customer relationships and driving sales growth.

Within the software segment, cloud-based solutions are gaining significant traction due to their flexibility, scalability, and cost-effectiveness. Cloud-based KAM software allows organizations to access their key account management tools from anywhere, at any time, facilitating remote work and collaboration. Additionally, the lower upfront costs and reduced maintenance requirements associated with cloud-based solutions make them an attractive option for businesses of all sizes. The growing adoption of cloud computing across various industries is expected to drive the demand for cloud

Many shoppers still do not trust AI despite its usefulness. In 2025, over half of them worry about how AI handles their personal data, with 28 percent not trusting any company with it. A growing concern is that AI benefits businesses more than consumers, with around 42 percent citing too many targeted ads and upselling. Additionally, about 40 percent are frustrated by the lack of human support in customer service, while 37 percent worry about privacy.