In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by ***** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

This statistic shows the distribution of advertising spending in the United States from 2018 to 2020, broken down by medium. The source predicts that magazine ad spend will account for *** percent of total ad expenditures in the U.S. in 2019, down from *** percent a year earlier.

The source forecast that, while search, cinema, and influencer advertising expenditures will experience double-digit growth rates in 2025, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least *** percent annually from 2025 to 2029.

The global ad spending in the 'In-App Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total ***** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'In-App Advertising' segment of the digital advertising market was continuously increasing over the past years.The Statista Market Insights cover a broad range of additional markets.

It is projected that digital advertising expenditures in the United States will increase by nearly ** percent between 2025 and 2029. In that five years period U.S. digital ad spend will grow from *** to *** billion dollars. These figures will represent roughly ** percent of global digital ad spending, which is expected to reach some *** billion U.S. dollars in 2027, up from the *** billion recorded in 2021. Mobile advertising in the U.S. With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly *** billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

In 2022, digital retail media advertising spending worldwide increased by **** percent. In the following six years, the spending is expected to keep growing but the growth will gradually slow down, to reach roughly *** percent in 2028.

In 2022, digital retail media advertising spending worldwide was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than *** billion by 2028. To compare, Amazon generated **** billion dollars in ad sales worldwide in 2022.

The source forecast that, in 2024, mobile advertising spending worldwide will surpass *** billion U.S. dollars, up from little more than *** billion dollars a year earlier. That represents an annual increase of ** percent.

In 2019, about ** percent of all digital advertising spending was in retail. Automotive, financial service and telecom companies were also among the top spenders that year.

Largest radio advertising industries

The leading industry, in terms of radio ad spending in the United States, was the retail industry. Companies within this sector spent roughly *** million U.S. dollars on radio ads in 2018. Other high-spending verticals on the list included media & advertising, and business & technology.

Leading advertisers by ad spend

In 2018, the companies investing the most in advertising in the United States were Comcast Corporation, AT&T, and Amazon. Comcast invested over *** billion U.S. dollars in promotional activities that year. In terms of internet display advertising specifically, Amazon led the list, spending roughly *** million U.S. dollars, which was more than twice the amount Comcast spent on those types of ads in the same period. Comcast was also 2018’s second-largest radio advertiser, spending just about ** million U.S. dollars less than the front-runner T-Mobile US.

The source projected that local SMB advertisers in the United States would spend ** billion U.S. dollars on local media in 2023, up from **** billion spent in 2018. At the same time national advertiser spending on local media in the country would grow from ** to ** billion U.S. dollars.

This statistic presents information on the political video advertising spending in the United States in 2018 and 2020, by format. According to the calculations, spending on digital video political advertising in the country will grow from *** million U.S dollars in 2018 to *** billion dollars in 2020, representing ** percent of total political video ad expenditures that year.

In 2024, the ad spending change in the 'Direct Mail Advertising' segment of the advertising market in the United States was modeled to amount to **** percent. Between 2018 and 2024, the figure dropped by **** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Direct Mail Advertising.

Political advertising spending in the United States was projected to amount to **** billion U.S. dollars in 2024. This indicated strong growth in ad spending compared to the previous midterms in 2022. That year, political advertising buys totaled around *** billion U.S. dollars. TV losing space to digital in political ad spend Broadcast TV has been the largest recipient of political advertising spending in the United States. In the 2022 midterm elections, over ** percent of the expenditure in ad buys might be devoted to the medium. But if TV remains king, its reign has been annually shrinking, while digital channels flourish. Between January 1 and August 1, 2022, nearly *** million U.S. dollars were invested in political digital ads, distributed among campaigns on Google and Facebook and ads on connected TV (CTV). Conquering voters’ attention remains challenging for advertisers While the U.S. political advertising landscape shows no sign of cooling off, it has a long way to go to win voters attention. Over ** percent of eligible voters surveyed in the United States in 2022 reported they tend to tune out or ignore political ads. Additionally, around ** percent of respondents considered political advertising unethical, while nearly ** percent declared that consumer data should not be available to political advertisers.

The ad spending is forecast to experience significant growth in all segments in 2028. Especially notable is the remarkably robust growth observed in the Search Advertising segment as we approach the end of the forecast period. This value, reaching **** million U.S. dollars, stands out significantly compared to the average changes, which are estimated at ***** million U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in Canada and a comparison of the ad spending growth in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

In the U.S. TV broadcast season 2018/2019, the consumer packaged goods (CPG) sector had the highest upfront spending reaching nearly **** billion U.S. dollars. Financial services came in second, with an upfront ad spend of roughly *** billion dollars.

This statistic shows the advertising spending on cannabis in North America from 2018 to 2030. The source projected that advertising expenditures on marijuana in the region will grow from *** million U.S. dollars in 2018 to **** billion ten years later.

As of September 2018, the total online media advertising spending amounted to approximately *** billion U.S. dollars in Vietnam. Vietnam's advertising market accounted for a small share in Asia compared to other markets, given that the ad spending in the Asia Pacific region reached about ****** billion U.S. dollars in the same year.

Media advertising in Vietnam

For the past years, advertising spending in Vietnam has been highest for television and newspapers. Television advertising is highly used by consumer goods brands. In comparison to other Asia Pacific countries, the cost of a 30-second commercial during primetime in Vietnam is relatively low. TV advertising has been growing constantly in Vietnam although TV ad spend growth in the Asia Pacific region has decreased overall. However, newspaper and magazine advertising spending remained stagnant. Notably, outdoor and internet advertising have increased significantly.

Online advertising

Digital advertising spend was forecasted to reach over *** million U.S. dollars in 2020. With an increasing internet adoption and a rising number of social network users, social media and online video advertising in particular hold promising opportunities for marketers and advertisers. This is especially useful as social media and online video go hand in hand. For instance, Facebook has the highest engagement for video posts while other social networks like Instagram and TikTok showed the success and popularity of short video formats.

In 2024, search advertising spending amounted to *** billion U.S. dollars worldwide. The expenditure was forecast to increase by *** percent annually until 2027, reaching close to ****billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

In 2020, digital advertising spending of companies in the business-to-business (B2B) tech products and services sector in the United States amounted to **** billion U.S. dollars. The source projected that the expenditure would increase to **** billion by 2023.

The source forecast that, by 2028, the internet will account for nearly ************** of global advertising spending, up from less than **** of it in 2018. The only traditional medium projected to see its share increase again is the out-of-home (OOH) segment, which by 2028 will still remain far from its pre-pandemic relevance, according to the source's estimates. Ad spend growth rates worldwide were expected to surpass **** percent annually between 2023 and 2028.