The United States Major Home Appliances Market is Segmented by Product (Refrigerators, Freezers, Air-Conditioners, Dishwashers, Washing Machines, Ovens, and Other Major Home Appliances), by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

"Refrigerator" and "Microwave" are the top two answers among U.S. consumers in our survey on the subject of "Household appliances ownership".The survey was conducted online among 13,682 respondents in the United States, in 2025.

The United States Home Appliance Market Report is Segmented by Product Type (Major Home Appliances, Including Refrigerators, Other Major Products; Small Home Appliances, Including Coffee Makers, Other Small Appliances), Distribution Channel (Multi-Branded Stores, and Other), Technology (Smart/Connected Appliances, and Other), and Geography (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

The statistic shows home appliance market share by category in the United States from 2016 to 2018. Cooking appliances accounted for **** percent of all major home appliance shipments in the United States.

The North America Small Home Appliances Market report segments the industry into By Product (Vacuum Cleaners, Food Processors, Coffee Makers, Irons, Toasters, Grills and Roasters, Hair Dyers, Other Small Home Appliances), By Distribution Channel (Multi-Branded Stores, Exclusive Stores, Specialty Stores, Online, Other Distribution Channels), and By Geography (United States, Canada, Mexico).

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US Household Appliances Market Size 2025-2029

The household appliances market in US size is forecast to increase by USD 12.58 billion at a CAGR of 3.7% between 2024 and 2029.

The Household Appliances Market is experiencing significant growth, driven by product innovation and advancement, leading to portfolio extension and product premiumization. Energy-efficient models, LED lightbulbs, and eco-friendly, energy-efficient items are increasingly popular, reflecting concerns about climate change and global warming. Consumers are increasingly adopting multifunctional and advanced appliances to enhance their daily lives, creating a strong demand for smart and energy-efficient solutions.


However, the market is not without challenges. Fluctuations in raw material prices and operating costs continue to impact manufacturers, requiring strategic sourcing and cost management. Staying abreast of these trends and navigating the dynamic market landscape is essential for businesses seeking to capitalize on the opportunities in the Household Appliances Market. The household appliances market in the US is diverse, with a mix of specialty stores and online/e-commerce platforms catering to consumers.

What will be the Size of the market During the Forecast Period?

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The household appliances market, encompassing white goods and major appliances like washers-dryers, refrigerators, and cooking appliances, is experiencing significant shifts driven by consumer technology advancements. The Consumer Technology Association reports a convergence of household appliances and consumer electronics, with cleaning devices integrating the Internet of Things (IoT) and smart home appliances. Artificial intelligence and gadgets for food preservation are gaining popularity among working professionals. Trade data indicates a rise in demand for smart technology solutions in domestic tasks. Semiconductor chip shortages have affected B2C enterprises, causing delays in the production and distribution of appliances.

Despite this, specialty stores and online/e-commerce platforms continue to thrive, offering a diverse range of small appliances to cater to various performance factors. Survey results reveal that consumers prioritize convenience, energy efficiency, and connectivity when purchasing household appliances. LG Electronics and other industry associations are investing in research and development to meet these evolving needs.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Major household
  Small household


Distribution Channel

  Offline
  Online


Price

  Mid-range
  Value-based
  Premium


Geography

  North America

    US

By Product Insights

The Major household segment is estimated to witness significant growth during the forecast period. The US household appliances market is primarily driven by the major household appliances segment, which accounts for a significant revenue share. This segment's growth can be attributed to the increasing adoption of smart technologies, energy efficiency, and user personalization. Refrigerators, washing machines, and air conditioners remain popular purchases, particularly in urban areas, due to rising disposable incomes and the trend toward smart homes. Consumers are increasingly drawn to appliances with advanced features, such as AI-powered predictive maintenance and personalized settings, reflecting a preference for convenience and sustainability. In India, the premium segments, including large-capacity washing machines and energy-efficient air conditioners, have experienced noteworthy growth.

This expansion is fueled by government initiatives like rural electrification and the Make in India campaign. LG Electronics and other electronics manufacturers continue to innovate, introducing energy-efficient cooking appliances like ovens, induction cooktops, and coffee machines. Smart home appliances, such as smart coffeemakers and drying cabinets, are gaining traction among working professionals and young people. E-commerce platforms and specialty stores have made it easier for consumers to purchase these appliances online, leading to increased productivity and convenience in managing domestic tasks. Cleaning appliances, including vacuums from companies like Tineco, and water heaters, have also seen growth due to their energy-saving capabilities and smart technology solutions. Research and development continues, with companies like Tineco and Power Equipment focusing on product type segments, such as cleaning appliances and cooking appliances.

The semiconductor chip shortage has affected the production of some large and expensive appliances, lea

The United States Small Kitchen Appliances Report is Segmented by Product (Food Processors, Juicers & Blenders, Grills & Roasters, Air Fryers, Coffee Makers, Electric Cookers, and Other Small Kitchen Appliances), End User (Residential, Commercial), Distribution Channel (Multi-Brand Stores, and Other), and Geography (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

This statistic shows the market share of home appliance companies in the United States in 2013. Whirlpool was the market leader in the U.S. home appliances industry in 2013 with a market share of almost ** percent.

Market Size statistics on the Major Household Appliance Manufacturing industry in the US

The US Large Kitchen Appliances Market report segments the industry into Product (Refrigerators, Freezers, Dishwashing Machines, Cookers and Ovens, Ranges), Application (Residential, Commercial), and Distribution Channel (Specialist Retailers, Online Retailers, Supermarkets and Hypermarkets, Manufacturer Retailers, Other Distribution Channels (Department Stores, Warehouse Clubs, etc.)).

The size of the North America Major Home Appliances Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of > 3.00% during the forecast period. Recent developments include: May 2023: Whirlpool Corporation is proud to announce that 7 products among their Whirlpool, Hotpoint, and KitchenAid brands triumphed for exceptional product design by winning the internationally prestigious iF Design Award 2023, April 2023: Electrolux Group has been recognized for Its innovative and sustainable product design, with more than a dozen appliances winning world-renowned iF Design Awards including a coveted iF Gold Award for the Electrolux 600/AEG 6000 series of paint-free vacuum cleaners.. Key drivers for this market are: Increasing Household Disposable Income, Changing Lifestyles and Time Constraints. Potential restraints include: High Initial Costs, Infrastructure and Space Limitations. Notable trends are: Increase in the revenue of Major Home Appliances through Online sales channel over Offline.

The statistic illustrates appliance companies by market share in the United States in 2008 and in the second quarter of 2013. LG's market share rose from *** percent in 2008 to ** percent by the second quarter of 2013. Appliance companies U.S. market share - additional information The U.S. home appliance industry is a vast market with an estimated **** million units of major kitchen and laundry appliances shipped in the United States in 2013. Based on its market share of **** percent, Whirlpool Corporation was the largest appliance producer in the United States in the second quarter of 2013. Although the Michigan-based company’s market share has fallen from **** percent since 2008, it has maintained its position as the market leader because Whirlpool’s closest competitor, General Electric, has also seen its share fall from **** percent in 2008 to **** percent in the second quarter of 2013. In contrast, LG and Samsung have seen their market shares rise significantly in the same time period. Whirlpool Corporation was founded in 1911 and, as of 2013, employs around ****** people across the globe. The company’s revenue amounted to over ***** billion U.S. dollars in 2013, the highest it has been since 2008. General Electric, the second largest appliance manufacturer in the U.S., employed around ******* people worldwide in 2013 and generated 146 billion U.S. dollars in revenue, a fall from the *** billion U.S. dollar revenue in 2008. Although Whirlpool is the leading appliance producer in the United States, it is only the second largest household appliance company worldwide based on sales in 2013. Whirlpool’s sales of **** billion U.S. dollars in 2013 were eclipsed by those of the Midea Group, whose sales reached **** billion U.S. dollars. Midea is a privately held Chinese company, headquartered in Guangdong, which employs approximately ******* people worldwide as of 2014.

The United States Small Home Appliances Market Report is Segmented by Product (Coffee Makers, Food Processors, Grills and Roasters, Electric Kettles, Juicers and Blenders, and More ), and by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

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Household Appliance Market Size 2025-2029

The household appliance market size is forecast to increase by USD 124.1 billion at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant growth, driven by product innovation and advancement leading to portfolio extension and product premiumization. Consumers are increasingly seeking advanced and multi-functional appliances to enhance their daily living experiences. This trend is particularly prominent in developed markets, where households are characterized by smaller sizes and a higher disposable income. Artificial intelligence (AI) and the Internet of Things (IoT) are driving innovation in household appliances, leading to the development of smart appliances and home automation systems. However, this market is not without challenges.
Fluctuations in raw material prices and operational costs continue to pose significant challenges to market participants. These factors, coupled with increasing competition, necessitate strategic planning and operational efficiency for companies seeking to capitalize on market opportunities and navigate challenges effectively. Companies that can successfully innovate and offer value-added services and solutions are well-positioned to capture market share and thrive in this dynamic and competitive landscape.

How Big is the Market for Household Appliances?

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The market is experiencing significant growth and innovation, driven by the integration of technology into everyday life. Connected home ecosystems, voice control, and appliance automation are key trends transforming the industry. Smart kitchen and laundry appliances are increasingly popular, offering energy management systems, smart thermostat integration, appliance data analytics, and personalized settings. Predictive maintenance and repair services, appliance lifecycle management, and sustainable materials are also priorities for consumers. Renewable Energy integration and appliance recycling initiatives are important considerations for environmentally-conscious consumers. Online marketplaces, virtual showrooms, and 3D product modeling offer new ways to shop for appliances, while financing options, subscription-based services, and appliance rental programs provide flexible purchasing choices.
Appliance safety certifications, performance testing, regulatory compliance, and industry standards ensure product quality and consumer protection. Manufacturing automation and improved customer service are essential for companies to remain competitive. Marketing strategies, including influencer and content marketing, , PPC advertising, and data analysis, help brands reach and engage consumers.

How is this Household Appliance Industry segmented?

The household appliance industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  MHA
  Small household appliances


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    Italy
    UK


  North America

    US
    Canada


  South America

    Brazil






  Middle East and Africa

    UAE

By Product Insights

The MHA segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of products, including refrigeration and cooling appliances, large cooking appliances, and washing appliances, as well as room comfort and water heater appliances. Smart Home appliances, enabled with IoT capabilities, Wi-Fi connectivity, and smartphone integration, are gaining significant traction. Consumers are increasingly seeking remote monitoring and control features, energy efficiency, and eco-friendly innovations. Energy efficiency labeling and the availability of energy-efficient home appliances are key factors driving market growth. Sustainable manufacturing practices and the integration of AI-enabled appliances, such as connected refrigerators, washing machines, and air conditioners, are also important trends.

The semiconductor chip shortage has, however, posed a challenge to the production capabilities of major appliance manufacturers. Consumer buying behavior is influenced by factors such as disposable income, global population growth, and rising living standards. Tech-savvy consumers, particularly those with internet access, are increasingly demanding energy savings and sustainable solutions. Advanced features, such as touchless tech, sous vide, air frying, and AI-driven technologies, are also driving demand for connected home appliances. Manufacturers are adopting omnichannel strategies, utilizing virtual product demonstrations, augmented reality applications, and product visualization

Over the past five years, the US major household appliance manufacturing industry has experienced a notable shift, moving from pandemic-fueled sales surges to a period marked by softer demand and heightened competition. The industry initially benefited from strong housing turnover and stimulus-driven consumer spending, but rising interest rates and a cooling real estate market have recently weighed down big-ticket purchases. At the same time, global supply chain snags and input price swings, especially for steel and plastics, have disrupted production schedules and squeezed costs. More affordable imports from Mexico and China, amplified by the expiration of key tariffs, have intensified competition for domestic manufacturers. Revenue has been sinking at a CAGR of -1.6% over the past five years and is expected to reach $24.2 billion in 2025, when revenue will fall by an estimated 2.6%. Industry profitability has come under sustained pressure as the landscape grows more complex. Volatile input prices, wage increases and relentless price competition from imports have steadily eroded industry profit, even as manufacturers invest in smart and energy-efficient appliances to keep up with evolving consumer preferences. The industry profit margin has fallen sharply as a result of pandemic-related home improvement spending falling, with only modest relief coming as efficiency efforts and select high-value product categories help slow the slide. Market incumbents that have diversified sourcing, improved inventory strategies and leveraged state rebates for ENERGY STAR models have managed to partially offset profit declines, but overall profitability remains significantly below their peak. Profit has dropped precipitously since 2020 and will likely remain compressed as price-sensitive buyers and supply chain volatility persist. Looking forward, the industry is expected to stabilize, though at a modest pace, as high mortgage rates and tepid housing turnover continue to temper volume growth. Steady demand for replacements, the rollout of Home Energy Rebates and renewed consumer interest in smart, connected appliances position the industry for incremental recovery. However, ongoing trade uncertainty, fluctuating input prices and shifting tariff policies, particularly around NAFTA partners and China, will keep costs and sourcing strategies under close scrutiny. Over the next five years, revenue is forecast to rise at a CAGR of 0.8%, reaching $25.3 billion in 2030. Profitability is expected to inch up only slightly, staying well below historical peaks amid ongoing competition and economic uncertainty.

North America Household Appliance market size was estimated at USD 272333.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031.

The size of the US Home Appliance Industry market was valued at USD 33.44 Million in 2023 and is projected to reach USD 40.93 Million by 2032, with an expected CAGR of 2.93% during the forecast period. Recent developments include: April 2023: Haier launched an innovative super drum washing machine with intelligent voice control, and the excellent drum ensures effective washing performance., November 2022: Lowe, a retail company specializing in home improvement situated in America, expanded its assortment of premium appliances through a new partnership with Miele (a German manufacturer of high-end domestic appliances and commercial equipment). This partnership aimed to ensure new, high-quality offerings across all price points.. Key drivers for this market are: Shifts in Consumer Preferences and Lifestyle Changes Drives the Market's Growth, Demand for Time Saving Solutions Drives the Market's Growth. Potential restraints include: Supply Chain Disruptions, High Cost of Maintenance4.3.2.1; Market Oppurtunities4.; Technological Advancements in Major Home Appliances. Notable trends are: Increased Adoption of Multi and Advanced Products Driving the Market for Major Home Appliances.

US Home Appliances Market Outlook 2031:

The US home appliances market size was valued at USD 55.34 Billion in 2022 and is projected to reach USD 99.20 Billion by 2031, expanding at a CAGR of 6.7% during the forecast period 2023 - 2031. Growth of the market is attributed to the increasing urbanization, growing working population, and emerging demand for smart appliances.



A home appliance is also known as an electric appliance, household appliance, and domestic appliance. A home appliance is a machine which helps in household work such as cleaning, food preservation, and cooking.

The Covid-19 pandemic affected the demand and supply of US home appliances market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

US Home Appliances Market Trends, Drivers, Restraints, and Opportunities

• Increasing consumer purchasing capacity and rapidly growing population is projected to boost the market in the coming years.


• Emerging demand for smart appliances is major factor fueling the market during the forecast period.


• Increasing on-demand laundry services is anticipated to hamper the market growth.


• High maintenance cost is projected to hamper the market growth in the coming years.


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The US home appliance industry, valued at $33.44 billion in 2025, is projected to experience steady growth, with a compound annual growth rate (CAGR) of 2.93% from 2025 to 2033. This growth is driven by several factors. Rising disposable incomes and a preference for upgraded kitchen and laundry appliances fuel demand, particularly among younger homeowners and those renovating existing properties. Smart home technology integration, offering features like remote control and energy efficiency monitoring, is a significant trend boosting sales of premium appliances. However, the industry faces challenges such as supply chain disruptions, increasing material costs, and fluctuating energy prices, which can influence consumer purchasing decisions and pricing strategies. The market is segmented by product type (refrigerators, washing machines, dryers, dishwashers, ovens, etc.), with refrigerators and washing machines consistently holding the largest market share. Major players like Whirlpool, Samsung, LG, and Bosch compete fiercely, focusing on innovation, brand recognition, and efficient distribution networks. Competition also involves smaller, niche players specializing in sustainable or luxury appliances. The industry's growth will be further influenced by macroeconomic factors like inflation, interest rates, and overall consumer confidence. Looking ahead to 2033, the market is expected to exceed $45 billion, reflecting continued growth fueled by technological advancements and evolving consumer preferences. The increasing emphasis on sustainability and energy efficiency is driving the adoption of eco-friendly appliances. Manufacturers are responding by incorporating energy-saving features and using recycled materials, enhancing their brand image and appealing to environmentally conscious consumers. Furthermore, the integration of smart home technologies will continue to reshape the market, creating new opportunities for growth and innovation, while also requiring manufacturers to constantly adapt to rapidly changing technological landscapes and consumer expectations. The competitive landscape will remain dynamic, with existing players vying for market share and new entrants continuously emerging. Key drivers for this market are: Shifts in Consumer Preferences and Lifestyle Changes Drives the Market's Growth, Demand for Time Saving Solutions Drives the Market's Growth. Potential restraints include: Supply Chain Disruptions, High Cost of Maintenance4.3.2.1; Market Oppurtunities4.; Technological Advancements in Major Home Appliances. Notable trends are: Increased Adoption of Multi and Advanced Products Driving the Market for Major Home Appliances.

The U.S. Household Appliances Market size was valued at USD 100.07 billion in 2023 and is projected to reach USD 161.74 billion by 2032, exhibiting a CAGR of 7.1 % during the forecasts period. Recent developments include: In March 2022, Samsung Electronics launched a new model of its Bespoke French Door refrigerator at CES 2022. The new line combines unique and customizable designs with Samsung's latest storage and cooling innovations to provide consumers with the refrigerator they've always wanted with the convenience they truly require. Families can choose from 12 stylish glass and steel finishes to complement their kitchen, while the SpaceMax technology ensures they can comfortably store all of their groceries for all types of cooking. , In February 2022, Spectrum Brand Holdings Inc., a leading global branded consumer products and home essentials company, announced that it had signed a definitive agreement to acquire the home appliances and cookware categories of Tristar Products, Inc. (the “Tristar Business”) for USD 325 million , In February 2022, LG Electronics launched a new device in the dishwashing category, with features like QuadWash Pro and Dynamic Heat Dry technologies, designed with a multitude of engineering enhancements to offer consumers smarter cleaning innovation and the ultimate convenience. , In January 2022, DaanTech, a new startup launched The Bob at the CES 2022. It is a countertop space-saving dishwasher. A UV-C cleaning cycle is an optional extra feature on the Bob. In this mode, the washer does not use water, but rather UV-C rays to disinfect items that cannot be wet, such as phones, keys, and wallets. Consumers would be thrilled to see it presented as a tabletop appliance rather than a separate machine. , In January 2022, with its new LG WashTower and washer and dryer pair, LG Electronics (LG) demonstrated a smarter, more seamless way to do laundry. LG's enhanced Artificial Intelligence Direct Drive (AI DD) technology, proven steam technology, and an array of functions make washing and drying clothes more convenient than ever before. The new laundry pair delivers customized performance with LG's enhanced AI DD technology, which can sense load size, fabric type, and the level of soiling of a clothing article, automatically adding the appropriate amount of detergent and adjusting the wash style for optimal cleaning. , In December 2021, FOTILE, a global leader in household appliances, launched a new flagship series of combination countertop ovens called “ChefCubii”. The product features three steam modes: bake mode, air fryer mode, and dehydrator mode. , In May 2021, Bespoke Home 2021, a new virtual platform and global showcase for Samsung Home Appliances, was launched by Samsung Electronics. The event celebrated the global expansion of the Bespoke refrigerator lineup, as well as the upcoming global launch of the Bespoke Kitchen package, new lifestyle appliances, and integrated IoT solutions—all of which can be more personalized, flexible, and intelligent. , In May 2021, Whirlpool Corporation collaborated with VTEX, a multinational tech company that provides a global, fully integrated end-to-end commerce solution, to play a key role in Whirlpool’s digital commerce strategy. , In April 2021, Panasonic Corporation acquired Blue Yonder, the leading end-to-end, digital fulfillment platform provider, for USD 7.1 billion. This acquisition was aimed at helping Panasonic expand in the U.S. , In February 2021, Whirlpool Corporation virtually displayed its latest appliance innovations in kitchen and laundry appliances at the 2021 NAHB International Builder’s Show (IBSx). .