Nike, one of the leading sportswear manufacturers in the world, is the key player within the athletic footwear market in the United States. As of 2017, the Nike brand held a 35.6 percent share of the athletic shoe and footwear market, with Jordan, also owned by Nike, in second place with a 15.7 percent share. When taken altogether, Nike’s brands accounted for over half of the total U.S. market.

Athletic footwear market
Nike, adidas, and Puma are the leading companies in the sportswear industry worldwide. Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. On average a pair of athletic footwear retailed at around 58 U.S. dollars in the United States as of 2017. Nike is the brand of choice for American consumers when it comes to selecting sports shoes.

Nike and adidas are two of the most popular sports footwear brands in the United States, but it is Nike that dominates the market with a 46 percent share as of 2017.

Athletic footwear in the United States The sports footwear market in the United States was valued at around 37.5 billion U.S. dollars in 2019 and forecast to reach nearly 70 billion U.S. dollars in 2025. Historically, Nike’s performance on its home turf of North America has been strong, with footwear sales accounting for around 63 percent of the company’s revenue in the region in 2019. However, sales have leveled off in recent years as rival brands such as adidas, Under Armour, and Vans threaten to take market share. For four consecutive years, adidas footwear has ranked higher than Nike in the American customer satisfaction index.

The rise of the resale market The sneaker resale industry is booming thanks to footwear brands releasing exclusive collections in limited numbers. Individuals lucky enough to get their hands on a pair of rare sneakers must now decide whether to keep them or sell them. Two brands are helping to drive this secondhand market: Air Jordan and YEEZY. Air Jordan’s are produced by Nike and were originally created for former basketball star Michael Jordan; adidas has partnered with music artist Kanye West to design the YEEZY footwear. In 2017, the average resale price of the YEEZY Boost 350 with the Semi Frozen Yellow colorway was 747 U.S. dollars.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around 27.4 percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over 70 thousand people worldwide.

The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well.

Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

Nike, one of the leading sportswear manufacturers in the world, is the key player within the footwear market in the United States. As of 2017, the Nike brand held a 21.1 percent share of the U.S. footwear market. In comparison, adidas, one of Nike’s largest competitors, held less than five percent of this market. In the Asia Pacific market this gap was much less pronounced, with Nike holding 6.2 percent of the market compared to adidas’ 5.1 percent share.

Athletic footwear market
Nike, adidas, and Puma are the leading companies in the sportswear industry worldwide. Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. On average, a pair of athletic footwear retailed at around 58 U.S. dollars in the United States in 2017. Nike is the brand of choice for American consumers when it comes to selecting sports shoes.

The average selling price for athletic footwear was around 58 U.S. dollars as of 2017. This figure has remained relatively flat over the past number of years. The price of sneakers, one of the most popular forms of athletic footwear, varies greatly depending on the brand of sneaker in question.

What is athletic footwear?
Formal, casual, athletic: footwear comes in a wide variety of shapes, styles, colors, and sizes. Sports or athletic footwear relates to footwear which is intended for use in sports. However, it also includes shoes which are athletic in style but not made for playing sports. There are many terms for athletic footwear, such as sports shoes, gym shoes, tennis shoes, and kicks.

Who are the leading footwear companies in the United States?
Nike, adidas, and Puma are some of the leading footwear companies in the world, generating billions of U.S. dollars from footwear sales each year. As of 2016, Nike held the largest share of the U.S. footwear market with a 17.9 percent share. As of 2017, Nike and adidas held the lion’s share of the U.S. sports footwear market, with a combined share of over 50 percent.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2024
FORECAST PERIOD	2025-2030
HISTORICAL PERIOD	2017-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Salomon, ASICS, Saucony, Brooks Sports, HOKA, Mizuno, Puma, New Balance, The North Face, La Sportiva, SCARPA, Tecnica Group, Skechers, Deckers Brands, Altra Running, Others
SEGMENTS COVERED	By Product Type - Light Trail Running Shoes, Rugged Trail Running Shoes, Off Trail Running Shoes By Application - Men, Women, Kids By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.

As per newly released data by Future Market Insights (FMI), the Gym Shoes market is estimated at USD 364.3 million in 2022 and is projected to reach USD 565.7 million by 2032, at a CAGR of ~4.5% from 2022 to 2032.

Attribute	Details
Estimated Gym Shoes Market Size 2022	US$ 364.3 Million
Projected Gym Shoes Market (2032) Market Size	US$ 565.7 Million
Value CAGR (2022 to 2032)	4.5%

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	USD Million for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania & Middle East & Africa (MEA)
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, the UK, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered	Closure Type, Sole Material, Outer Material, Consumer Orientation, Sales Channel, and Region.
Key Companies Profiled	Nike Inc. Adidas Group Asics Corp. Puma SE New Balance Inc. Skechers Inc. Reebok Under Armour FILA Ltd. Lotto Sports Italia S.p.A. Others
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Snapshot img { margin: 10px !important; } Overview of the global online sports retailing market

Market research analysts at Technavio predict that the global online sports retailing market will grow steadily at a CAGR of close to 4% by 2021. Owing to the high penetration of internet services, improved economy, and the upgradation of purchase and delivery options, there is an increasing preference for shopping through smart devices. Additionally, the emergence of m-commerce and the focus of e-commerce platforms towards providing detailed information on products including quality, safety measures, and user guidance to the consumers, also drives the preference of consumers towards online shopping. According to this market research and analysis, this rise in online spending will be one of the major factors that will have a positive influence on the growth of the online sports retailing market.

There is a rising trend for purchasing consumer electronics online and this is mainly due to the increasing emphasis on mobile commerce. Due to the increasing popularity of shopping through mobile devices, the coming years will witness a significant increase in online retail sales. Furthermore, the increased security features for online payments, free delivery, improved online customer services, and the customer-friendly designs of shopping websites, also contribute to the growth of the m-commerce market. This rising emphasis on mobile commerce will be one of the major trends that will gain traction in the online sports retailing market during the next few years.

Competitive landscape and key vendors

Characterized by the presence of several online players operating across the globe, this market appears to be highly competitive. Due to factors such as price wars, mergers and acquisitions, and seasonal sales, the level of competition among the vendors in this marketspace will further intensify in the coming years. With the increasing competition, the vendors in the online sports retailing market are focusing on technological innovations, which will help them meet consumer expectations. Furthermore, to attract customer preference, the vendors are also concentrating on offering a wide range of products, enhancing the ease of browsing, and providing different payment options.

The leading vendors in the market are -

Academy Sports + Outdoors
Amazon.com
Alibaba.com
DICK's Sporting Goods
Walmart

The other prominent vendors in the market include Adidas, ASICS, Columbia Sportwear, MIZUNO, Nike, PUMA, and Under Armour.

Segmentation by product and analysis of the online sports retailing market

Sports equipment
Sports apparel
Sports footwear

During 2016, the sports apparel segment accounted for the major shares and dominated this market. Factors such as the increased comfort, better costs, and product variety provided by online sports apparel retailers, will contribute to the growth of this market segment in the coming years. Additionally, the growing trend towards network marketing, mobile commerce, and the presence of social media, will also boost the growth of the online sports retailing market in this segment.

Geographical segmentation and analysis of the online sports retailing market

APAC
Europe
North America
ROW

This market study estimates that in terms of geographic regions, North America will be the major revenue contributor to the market throughout the predicted period. Due to the increasing obesity rates, consumers in this region are increasingly focusing on having a healthy lifestyle, which will drive the demand for sports apparel and equipment. Furthermore, the increase in number of innovative product launches and the implementation of regulations that mandate the use of protective gear, will also augment the growth prospects of the online sports retailing market in this region.

Key questions answered in the report include

What will the market size and the growth rate be in 2021?
What are the key factors driving the global online sports retailing market? 
What are the key market trends impacting the growth of the global online sports retailing market? 
What are the challenges to market growth?
Who are the key vendors in the global online sports retailing market? 
What are the market opportunities and threats faced by the vendors in the global online sports retailing market?
Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
What are the key outcomes of the five forces analysis of the global online sports retailing market? 

Technavio also offers customization on reports based on specific client requirement.

Online sports retailing market consists of different objects and gears used in any sporting activities. These includes sports apparel, sports protective equipment, sports equipment, and sports footwear. The major share of the revenue is generated from the sale of various sports ap

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2024
FORECAST PERIOD	2025-2030
HISTORICAL PERIOD	2017-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Columbia Sportswear, VF Corporation, LOWA, Amer Sports (Salomon), Merrell, Asolo, TOREAD, Keen, SCARPA, Danner, Zamberlan, Northland, Nike, SCOTT Sports (Garmont), Trezeta, Red Wing Shoe Company, Aigle, KAILAS, Adidas, Arcteryx
SEGMENTS COVERED	By Product Type - Mountaineering Shoes, Hiking Shoes, Trail Running Shoes, Approach Shoes, Others By Application - Men, Women, Kids By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

This timeline presents Nike's North American revenue from 2009 to 2024, by segment. Nike's North American revenue from footwear amounted to roughly 14.5 billion U.S. dollars in the year ended May 31, 2024, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

 As one of the largest footwear-producing markets in the world, this consumer segment in India thrived on a large share volume of what is called casual footwear at over 61 percent as of 2017. While the sectors were primarily categorized into men’s, women’s and kids’ footwear, the retailers were dominated by the unorganized players.  

Indian footwear market 

With a market share of about ten percent, apparel and footwear came second after food and grocery in the retail industry in India. The footwear market in the country was valued at nearly 17 billion U.S. dollars in 2018, fourth worldwide. A majority of these were consumed domestically and the remaining were exported to the United States and countries in the European Union.

  Indian footwear retailers 

Over the years, footwear has evolved from a basic need to an indicator of fashion and style. In this context, it is a vital part of the fashion industry along with apparel, accessories, and jewelry. One of the earliest retailers of footwear in India was Bata, often synonymous with casual footwear, reflecting the popularity of this originally Czech brand. Metro and Liberty were among domestic retailers that offer most, if not the entire range of footwear.

With the expansion of the sports segment, billion-dollar foreign players including Reebok, Nike and Adidas entered the Indian market in the late 1990s. In recent years, the rise of e-commerce has increased the purchase of footwear online.

In the fiscal year ended on February 3, 2024, Hibbett Sports' footwear sales accounted for more than 1.2 billion U.S. dollars of the company's total net sales. Footwear revenue continued growing across the reported time period, while sales of apparel declined in compared to the previous financial year.

The global urban streetwear market was valued at approximately 175 billion U.S. dollars in 2015, with the U.S. market alone worth around 80 billion U.S. dollars. The global apparel and footwear market had retail sales of around 1.7 trillion U.S. dollars in 2017. This shows that the urban streetwear market is a small but significant segment within the overall apparel market.

What is urban streetwear?
Urban streetwear is modern, usually casual clothing that is typically worn by urban youth subcultures. It is a style originating from cultures and neighborhoods as opposed to the fashion styles dictated by designers and major retailers. One of the main appeals of streetwear is that you can wear whatever you want and create a style that fits for yourself. Streetwear is often a mix-match of lots of styles from various subcultures. Hip-hop is often seen as being intertwined with urban streetwear and has had one of the most significant influences on this sector. Some of the styles associated with streetwear are sportswear, surf style, skate gear, Japanese street aesthetics and even high fashion.

Global apparel & footwear market
Adidas is one of the largest and most recognizable apparel brands worldwide. In 2017, adidas held the second largest market share within the global apparel and footwear market, with a share of 1.8 percent. The apparel and footwear market is quite a fragmented market due to its highly competitive and saturated nature, meaning that no one company holds a large portion of the whole market. This is logical as there are so many diverse segments, such as sportswear, maternity wear, and indeed streetwear, within the overall apparel market. Many companies cater to these specialized segments and not to the industry as a whole. Adidas, for example, focuses on sportswear and athletic goods.

This timeline shows the net sales of the Reebok brand worldwide from 2006 to 2022. In 2022, the Reebok business under Adidas saw a net sales amounting to about 353 million euros. The Reebok brand was sold by Adidas to Authentic Brands Group LLC with the change in ownership taking effect from 1 March 2022.

Reebok Reebok's history began way back in 1890, when a shoemaker named J.W. Foster developed the first known running shoes with spikes, enabling athletes to run faster than ever before. Reebok is a subsidiary of the adidas Group. The company designs and markets sports, fitness and casual footwear, apparel and equipment. The company has operations throughout North America, Europe, the Middle East, Africa and Asia Pacific. Reebok holds licensing agreements with different professional leagues such as the National Football League, National Hockey League and the National Lacrosse League in the United States.

Reebok is an American-inspired sports brand with the clear objective to become the leading fitness brand in the world. Understanding and embracing the multi-facets and lifestyle potential of fitness, Reebok provides consumers with innovative products, experiences and inspirations. Its strong roots and history in fitness allow Reebok to empower consumers to be fit for life.

In the year ended May 2024, Nike's global revenue amounted to about 51.36 billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly 10 percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over 79 thousand people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately 94 percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over 60 percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st