The US Beauty Industry is Segmented by Product Type (Personal Care Products and Beauty and Make-Up/Cosmetics); by Category (Premium Products and Mass Products); and by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.

Dollar sales of the prestige beauty industry in the United States fluctuated between 2010 and 2024 but experienced an increase overall. In fact, this figure went from slightly over 8.5 billion U.S. dollars in 2010 to a peak of nearly 34 billion U.S. dollars 14 years later.
The U.S. prestige beauty market According to Statista forecasts, revenues for the prestige beauty market in the United States will steadily grow, amounting to about 14 billion U.S. dollars by 2029. Prestige cosmetics and prestige fragrances were predicted to remain the most valuable segments, with skincare ranking third. In the first half of 2024, sales of prestige skincare products increased by around seven percent, while fragrances recorded the largest growth. Consumers and prestige/luxury beauty The results of a 2024 survey conducted among affluent U.S. shoppers showed that about 32 percent of respondents spend between 326 U.S. dollars and 650 U.S. dollars on luxury cosmetics over a period of three months. For many beauty shoppers, prestige/luxury products are a “must”, and they would be willing to spend more on such products if needed. This trend is very common especially among millennials and Gen Z.

This statistic depicts the sales breakdown of the beauty industry in the United States in 2015, by product category. In that year, cosmetics made up 14.6 percent of the U.S. beauty industry. The U.S. beauty industry generated a total revenue of 56.2 billion U.S. dollars in 2015.

According to Ken Research US Beauty and Personal Care Market to grow at 5.2% CAGR (2022-2028) driven by rising incomes and tech-driven personalized solutions.

In 2024, the U.S. prestige beauty market experienced a dollar sales growth of seven percent. In the same period of time, mass market growth added up to around three percent.

According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.

Key Drivers of Cosmetics and Beauty Market

Growing Demand for Natural and Organic Products to Increase the Demand Globally

One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.

Influence of Social Media and Digital Marketing to Propel Market Growth

Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.

Restraint Factors of Cosmetics and Beauty Market

Regulatory Challenges and Compliance to Limit the Sales

One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.

Impact of Covid-19 on the Cosmetics and Beauty Market

The Covid-19 pandemic has had a profound impact on the cosmetics and beauty market, causing disruptions across the entire industry. Lockdown measures, social distancing protocols, and temporary closures of non-essential businesses significantly impacted consumer behavior and purchasing patterns. With people spe...

The United States cosmetics market size was valued at USD 20.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.7 Billion by 2033, exhibiting a CAGR of 3.1% from 2025-2033. The shift towards sustainability, with consumers increasingly preferring eco-friendly and cruelty-free products. Technological advancements in personalized beauty, along with the growing influence of social media and digital platforms, are also augmenting the United States cosmetics market share and shaping consumer purchasing behaviors

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 20.3 Billion
Market Forecast in 2033	USD 26.7 Billion
Market Growth Rate 2025-2033	3.1%

IMARC Group provides an analysis of the key trends in each segment of the United States cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

The revenue ranking in the beauty & personal care market is led by the United States with 101.29 billion U.S. dollars, while China is following with 70.57 billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with 7.06 billion U.S. dollars, showing a difference of 94.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The Report Covers Global Cosmetic Products Market Manufacturers & Industry Share and It is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and Nail Make-Up Products); by Category (Mass and Premium); by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

The organic cosmetics market is valued at US$ 21558.3 million in 2024. It is projected to reach US$ 35452.08 million by 2034, exhibiting a CAGR of 5.10% over the forecast period.

Attributes	Key Statistics
Expected Base Year Value (2024)	US$ 21558.3 million
Anticipated Forecast Value (2034)	US$ 35452.08 billion
Estimated Growth (2024 to 2034)	5.10% CAGR

Category-wise Insights

Attributes	Details
Product	Skin Care
Market Share	40.00%

Attributes	Details
End-user	Women
Market Share	32.50

Country-wise Insights

Countries	CAGR
Japan	10.30%
India	8.50%
China	7.50%
Singapore	6.40%
Canada	4.90%

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Cosmetic Skin Care Market Size 2025-2029

The cosmetic skin care market size is forecast to increase by USD 101.9 billion at a CAGR of 9.5% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the increasing population in the age group of 30-50 years, who are becoming increasingly conscious about their appearance and are investing in skin care products, including herbal options, to maintain their youthful look. Additionally, many consumers are purchasing these products from convenience stores for added accessibility. 
Another trend influencing the market is the growing preference for organic cosmetics and cosmeceuticals, as consumers become more health-conscious and seek products free from harsh chemicals. However, the high cost of cosmetic skin care products remains a challenge for some consumers, limiting their access to these products. Overall, the market is expected to continue its growth trajectory, driven by these factors and others.
The beauty and cosmetics industry is a thriving market, and two major segments of this industry are face creams and moisturizers, and shaving lotions and creams. In urban areas, where people lead busy lives and are exposed to pollution and stress, the demand for these products is particularly high. Face creams and moisturizers help protect and nourish the skin, keeping it hydrated and radiant. Shaving lotions and creams, on the other hand, ensure a smooth and comfortable shaving experience. A popular trend in skincare is the use of sheet masks, which provide intensive hydration and nutrients to the skin in a convenient and mess-free way. The beauty and cosmetics industry continues to innovate, offering new products and solutions to meet the diverse needs of consumers

What will be the Cosmetic Skin Care Market Size of the During the Forecast Period?

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The market is witnessing significant growth due to the increasing trend towards self-care and the desire for radiant, healthy-looking skin. This market encompasses a wide range of products, including creams, lotions, powders, and more. Self-care products, such as face creams and body lotions, are in high demand as customers seek to nourish their skin and address concerns like acne and sun damage. Cosmetic businesses and beauty retail stores are key players in this market, supplying an array of innovative products to meet the evolving needs of consumers. Raw material suppliers also play a crucial role in the production of these self-care essentials.



The propensity for urban dwellers to invest in skin care products is on the rise, with an increasing number of people recognizing the importance of proper skin care in maintaining overall health and appearance. As a result, the market for self-caring products, including face creams, sunscreens, and sheet masks, is experiencing strong growth. Advertising activities and the introduction of innovative products, such as advanced formulations and packaging, are driving competition in the market. Brands are capitalizing on this trend by offering a diverse range of self-care products that cater to various skin types and concerns.

How is the Cosmetic Skin Care Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Face skincare products
  Body skincare products
  Others


Distribution Channel

  Offline
  Online


End User

  Women
  Men


Price Point

  Mass
  Premium


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Product Insights

The face skincare products segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products designed to maintain and enhance the appearance of the skin. In 2024, the face skincare segment held the largest market share, driven by demand for products addressing anti-aging, skin-whitening, and sun protection needs. These offerings include topical creams, lotions, toners, exfoliators, and serums. Hyaluronic acid creams, known for their hydrating properties, are popular choices for moisturizing and maintaining skin radiance. Innovative products, such as those containing organic and natural ingredients, are increasingly preferred due to their potential to protect the skin from pollution and other environmental stressors. Organic labeling adds to their appeal, as consumers seek to make eco-conscious choices.

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The face skincare products s

The Report Covers South America Cosmetics Products Market Trends and it is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels) and Geography (Brazil, Argentina, and Rest of South America). The report offers market size and forecasts for the South American cosmetics market in value (USD million) for all the above segments.

According to Cognitive Market Research, The Global Luxury Cosmetics market size is USD 50.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 5.80% from 2023 to 2030.

The demand for Luxury Cosmetics products is rising due to the increased desire for high-quality and premium-based beauty and personal care goods are the primary drivers of such product demand.
Demand for females remains higher in the Luxury Cosmetics product market.
The skincare category held the highest Luxury Cosmetics product market revenue share in 2023.
North American Luxury Cosmetics will continue to lead, whereas the European Luxury Cosmetics product market will experience the most substantial growth until 2030.

Consumer Demand for Premium Products to Provide Viable Market Output

Premium items evoke feelings of exclusivity and prestige. Luxury cosmetics are one example of a product that attracts customers by exuding grandeur and refinement. People who purchase and use high-end cosmetics may feel pampered and distinguished, boosting their self-esteem and social standing. Premium items usually tout their superior performance and quality. This translates into luxury cosmetics formulations strengthened with premium ingredients and cutting-edge technology. Customers want these things because they expect better results, such as smoother skin, longer-lasting cosmetics, or more radiant appearances. The premium market caters to specific consumer pleasure and self-care desires.

Rising Disposable Income to Propel Market Growth

Rising disposable income is a critical issue that has a significant impact on many businesses, including the luxury cosmetics market. This driver is based on the basic idea that as individuals' and households' disposable income, or money available for spending after taxes and essential expenses, increases, they are more likely to allocate a portion of it to discretionary and premium purchases, such as upscale cosmetics. With increased disposable income, customers usually desire to improve their overall quality of life and well-being, including spending on self-care and cosmetics. Luxury cosmetics, which are noted for their superior quality and unique appeal, are appealing to people with higher incomes.

Growth of Social Media is driving the birth of Fashion Influencers which in turn is boosting market demand

Market Dynamics of the Luxury Cosmetics

Changing Product Preference to Restrict Market Growth

Consumer tastes are drastically limiting the market for premium cosmetics. Consumer desires and expectations shift in tandem with societal standards and notions of beauty. One essential component is the increased emphasis on sustainable and clean beauty. Consumers are paying more attention to the contents of their skincare and cosmetic products, preferring formulas that are cruelty-free and free of potentially harmful compounds. As a result of this shift in consumer desire, niche, clean beauty brands that offer alternatives to traditional luxury cosmetics have increased in popularity. Furthermore, the trend toward simplicity and minimalism in cosmetic regimes has gained traction. Many consumers today place a high value on things that serve several roles and have visible benefits, making them less likely to spend money on a wide range of luxury cosmetics.

Impact of COVID–19 on the Luxury Cosmetics Product Market

COVID-19 has a significant impact on the market for Luxury Cosmetics Products. Demand fell sharply in the early stages of the epidemic as people cut back on non-essential purchases and retail stores closed. Travel restrictions also impacted duty-free sales, an important avenue for luxury cosmetics. As the epidemic progressed, however, there was a noticeable shift toward e-commerce and online beauty buying, with customers seeking self-care and indulgence. Luxury brands responded by improving their web presence and providing virtual consultations. As people spent more time at home, the industry witnessed a growing emphasis on skincare and wellness items. Overall, the Luxury Cosmetics Product industry showed resiliency, with online sales emphasizing self-care, driving recovery and future growth. Introduction of The Luxury Cosmetics Market

People use cosmetics to adorn and make themselves appear appealing and confident. These goods are available in various forms, including creams, lotions, gels, oils, sp...

Recent developments include: In June 2024, The Estée Lauder Companies announced the completion of its acquisition of DECIEM Beauty Group Inc. Having secured majority ownership in 2021, Estée Lauder finalized the acquisition of the remaining shares for approximately USD 860 million as of May 31, 2024. Renowned for its flagship brand, The Ordinary, DECIEM significantly enhances The Estée Lauder Companies’ skincare portfolio, reinforcing its position in the prestige skincare segment, particularly in North America and Europe, where DECIEM has achieved notable market leadership. , In April 2023, Coty Inc.'s renowned philosophy brand became an official participant in the Cruelty-Free International Leaping Bunny Programme, signifying that all philosophy products have received the esteemed Leaping Bunny certification. This recognition assures philosophy consumers of the brand's firm commitment to ending animal testing within the cosmetics industry, reinforcing its ethical stance and dedication to cruelty-free practices. .

The report covers French Beauty Market Brands and is Segmented by Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, and Oral Care Products), Cosmetics /Makeup Products (Facial Cosmetics, Eye Cosmetic Products, Lip, and Nail Make-up Products, and Hair Styling and Coloring Products), Category (Mass Products and Premium Products), and Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Makeup Base Market size was valued at USD 15 Billion in 2023 and is projected to reach USD 23.89 Billion by 2030, growing at a CAGR of 6% during the forecast period 2024-2030.

Global Makeup Base Market Drivers

The market drivers for the Makeup Base Market can be influenced by various factors. These may include:

Raising Awareness of Beauty: A growing demand for makeup products, particularly makeup bases, has resulted from a growing awareness and consciousness of personal care and appearance.
Social Media Influence: Trends in the makeup industry are greatly influenced by the influence of social media platforms, beauty influencers, and celebrity endorsements. The desire of consumers to imitate the appearances of their preferred influencers and celebrities has resulted in a surge in the sales of makeup products, including bases.
Technological Developments: Innovation in the makeup base market is propelled by developments in formulation technologies, which include long-wearing, moisturising, and skin-friendly formulas. Products that offer extra skincare benefits tend to draw in customers.
Diversity & Inclusivity: By providing a wider selection of hues and formulations to accommodate a variety of skin tones and kinds, the beauty industry has been making progress towards becoming more inclusive. The market has grown to reach a larger customer base as a result of this inclusivity.
E-commerce Growth: As e-commerce platforms have grown, consumers all over the world now have easier access to beauty products. The expansion of the cosmetics base industry is mostly due to digital marketing methods and online sales.
Emphasis on Natural and Organic Products: As consumers get more aware of the components in cosmetics, there is a growing demand for natural and organic makeup foundation products. Clean and sustainable beauty brands are becoming more and more well-known.
Growing Disposable Income: A number of economic factors, including rising disposable income in some areas, are causing consumers to spend more money on makeup bases and other beauty and cosmetic products.
Trends in Men’s Grooming: The market for makeup and other grooming products for men is growing, which helps the makeup base market as a whole.

The Report Covers UK Beauty Industry Statistics and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Forecast for the Cosmetics Products Market in Value (USD Million) for the Above Segments.

Snapshot img

Clean Beauty Market Size 2025-2029

The clean beauty market size is forecast to increase by USD 7.65 billion at a CAGR of 13.2% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. One major trend is the increase in disposable income, enabling consumers to invest in premium, health-conscious beauty products. Another trend is the preference for multi-functional beauty products, as consumers seek to simplify their routines and reduce the number of products they use. Skincare products, such as scrubs and serums, are a popular choice for those looking to maintain healthy and radiant skin. Clean color cosmetics, skincare, hair care, oral care, and personal care products are gaining popularity, with a focus on natural, organic, and sustainable ingredients. However, consumer trust issues and the rise of greenwashing are challenges that the market must address. As consumers become more aware of the ingredients In their beauty products and demand transparency, companies must ensure they are delivering on their promises. The market is expected to continue growing, as consumers prioritize health and wellness in all aspects of their lives.

What will be the Size of the Clean Beauty Market During the Forecast Period?

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The market continues to gain momentum, driven by consumer demand for non-toxic, transparent, and science-backed beauty solutions. This movement, which highlights the use of clean and sustainable ingredients, has been fueled by various trends, including the rise of clean mulations, the increasing influence of celebrities and influencers, and the growing awareness of the potential health risks associated with traditional beauty products. Certification programs, such as those offering certification for clean and cruelty-free products, have played a significant role In the market's growth. Consumers are increasingly seeking out sustainable beauty products, from travel essentials to gift sets, as they prioritize ethical and additive-free offerings.



The market caters to diverse consumer segments, including women, men, kids, and those with sensitive skin. Innovation In the sector is driven by startups and specialty stores, who are addressing the unique needs of different skin types, such as oily or dry skin, and debunking common myths surrounding clean beauty. Retailers are responding to this trend by expanding their offerings and providing education to consumers about the benefits of clean and sustainable beauty. Subscription boxes and other e-commerce platforms offer convenient access to a range of clean and plant-based beauty products. Despite the progress made In the market, there are still challenges to address, including the need for greater transparency around ingredients and manufacturing processes, as well as the ethical considerations surrounding wages for women and the use of animal testing In the beauty industry.

How is this Clean Beauty Industry segmented and which is the largest segment?

The clean beauty industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare
  Haircare
  Face care
  Body care
  Color cosmetics


End-user

  Women
  Men


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of skincare and beauty products formulated with natural, non-toxic ingredients. This market segment, which includes cleansers, moisturizers, serums, sunscreens, and anti-aging treatments, is gaining popularity due to increasing consumer demand for safer and sustainable solutions. The skincare segment's dominance is driven by the growing emphasis on comprehensive skincare routines and the proven effectiveness of these products in addressing various skin concerns. Notable product launches further strengthen the market's position. Consumers are increasingly opting for clean standards, green beauty, and eco-friendly choices, making this a significant trend In the beauty industry.

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The skincare segment was valued at USD 2.68 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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