The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the beauty & personal care market in the United States was modeled to amount to ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

US Premium Beauty Personal Care Market size is valued at around USD 49.25 billion in 2025 and is projected to reach USD 56.47 billion by 2032 at 1.97% CAGR during 2026-32.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

The size of the US Cosmetics Market market was valued at USD 93.74 Million in 2023 and is projected to reach USD 112.42 Million by 2032, with an expected CAGR of 2.63% during the forecast period. Recent developments include: March 2022: Crest, a Procter & Gamble Company brand, launched Crest Densify, a premium toothpaste that actively rebuilds tooth density by remineralizing enamel. The toothpaste claims to strengthen the teeth and protect them from future decay., February 2022: Beiersdorf completed the acquisition of Chantecaille Beauté Inc., a leading prestige beauty company in the United States, to strengthen its premium skincare offering., July 2021: Unilever announced it had completed the acquisition of Paula's Choice, a digital skincare brand. The brand is known for its innovation and cruelty-free products.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Growing Inclination Toward Organic, Natural, and Cruelty-Free Products.

The revenue ranking in the beauty & personal care market is led by the United States with 101.29 billion U.S. dollars, while China is following with 70.57 billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with 7.06 billion U.S. dollars, showing a difference of 94.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The U.S. beauty and personal care products market size was valued at 92.0 billion in 2023, which is expected to witness a CAGR of 5.1% during (2024-2030).

The size of the U.S. Beauty And Personal Care Products Market was valued at USD 109.56 billion in 2023 and is projected to reach USD 177.08 billion by 2032, with an expected CAGR of 7.1 % during the forecast period. Recent developments include: In June 2024, The Estée Lauder Companies announced the completion of its acquisition of DECIEM Beauty Group Inc. Having secured majority ownership in 2021, Estée Lauder finalized the acquisition of the remaining shares for approximately USD 860 million as of May 31, 2024. Renowned for its flagship brand, The Ordinary, DECIEM significantly enhances The Estée Lauder Companies’ skincare portfolio, reinforcing its position in the prestige skincare segment, particularly in North America and Europe, where DECIEM has achieved notable market leadership. , In April 2023, Coty Inc.'s renowned philosophy brand became an official participant in the Cruelty-Free International Leaping Bunny Programme, signifying that all philosophy products have received the esteemed Leaping Bunny certification. This recognition assures philosophy consumers of the brand's firm commitment to ending animal testing within the cosmetics industry, reinforcing its ethical stance and dedication to cruelty-free practices. .

Consumers often purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic boosted performance as consumers took advantage of more leisure time and became more invested in their wellness a beauty routines. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 5.0% to $69.0 billion through the end of 2025, including a jump of 1.6% in 2025 alone. Traditional cosmetics retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.7% to $75.0 billion through the end of 2030.

The North America Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care, Skin Care, and Cosmetics/Make-up), Category (Premium Products and Mass Products), Ingredients (Conventional/Synthetic and Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

This statistic depicts the sales breakdown of the beauty industry in the United States in 2015, by product category. In that year, cosmetics made up **** percent of the U.S. beauty industry. The U.S. beauty industry generated a total revenue of **** billion U.S. dollars in 2015.

In 2024, the United States ranked first by revenue in the beauty & personal care market among the 20 countries presented in the ranking. United States' revenue amounted to ************** U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

The U.S. Cosmetics Market size was valued at USD 66.47 billion in 2023 and is projected to reach USD 100.61 billion by 2032, exhibiting a CAGR of 6.1 % during the forecasts period. Recent developments include: In February 2024, the Coty Inc., announced that they have entered in new licencing agreement with Italian luxury fashion house Etro, to develop, manufacture and distribute beauty care products. This partnership is aimed at expanding the beauty portfolio of the brand through adoption of strategies such as shared innovations and exchange of expertise. The timeline announced for this is beyond 2040. , In January 2024, Shiseido, one of the leading companies in cosmetics market, announced that they have developed digital application beauty AR navigation. The innovation is aimed at supporting appropriate beauty treatment regimens. Company proposes uses of smartphones and tablet terminals to execute their strategy. This was announced at CES2024*2, one of largest digital technology trade shows of the world, organised in Las Vegas, US from 9th to 12th January 2024. .

North America Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

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Clean Beauty Market Size 2025-2029

The clean beauty market size is forecast to increase by USD 7.65 billion at a CAGR of 13.2% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. One major trend is the increase in disposable income, enabling consumers to invest in premium, health-conscious beauty products. Another trend is the preference for multi-functional beauty products, as consumers seek to simplify their routines and reduce the number of products they use. Skincare products, such as scrubs and serums, are a popular choice for those looking to maintain healthy and radiant skin. Clean color cosmetics, skincare, hair care, oral care, and personal care products are gaining popularity, with a focus on natural, organic, and sustainable ingredients. However, consumer trust issues and the rise of greenwashing are challenges that the market must address. As consumers become more aware of the ingredients In their beauty products and demand transparency, companies must ensure they are delivering on their promises. The market is expected to continue growing, as consumers prioritize health and wellness in all aspects of their lives.

What will be the Size of the Clean Beauty Market During the Forecast Period?

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The market continues to gain momentum, driven by consumer demand for non-toxic, transparent, and science-backed beauty solutions. This movement, which highlights the use of clean and sustainable ingredients, has been fueled by various trends, including the rise of clean mulations, the increasing influence of celebrities and influencers, and the growing awareness of the potential health risks associated with traditional beauty products. Certification programs, such as those offering certification for clean and cruelty-free products, have played a significant role In the market's growth. Consumers are increasingly seeking out sustainable beauty products, from travel essentials to gift sets, as they prioritize ethical and additive-free offerings.



The market caters to diverse consumer segments, including women, men, kids, and those with sensitive skin. Innovation In the sector is driven by startups and specialty stores, who are addressing the unique needs of different skin types, such as oily or dry skin, and debunking common myths surrounding clean beauty. Retailers are responding to this trend by expanding their offerings and providing education to consumers about the benefits of clean and sustainable beauty. Subscription boxes and other e-commerce platforms offer convenient access to a range of clean and plant-based beauty products. Despite the progress made In the market, there are still challenges to address, including the need for greater transparency around ingredients and manufacturing processes, as well as the ethical considerations surrounding wages for women and the use of animal testing In the beauty industry.

How is this Clean Beauty Industry segmented and which is the largest segment?

The clean beauty industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare
  Haircare
  Face care
  Body care
  Color cosmetics


End-user

  Women
  Men


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of skincare and beauty products formulated with natural, non-toxic ingredients. This market segment, which includes cleansers, moisturizers, serums, sunscreens, and anti-aging treatments, is gaining popularity due to increasing consumer demand for safer and sustainable solutions. The skincare segment's dominance is driven by the growing emphasis on comprehensive skincare routines and the proven effectiveness of these products in addressing various skin concerns. Notable product launches further strengthen the market's position. Consumers are increasingly opting for clean standards, green beauty, and eco-friendly choices, making this a significant trend In the beauty industry.

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The skincare segment was valued at USD 2.68 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on th

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US Color Cosmetics Market Size 2025-2029

The color cosmetics market size in US is forecast to increase by USD 3.34 billion at a CAGR of 4.5% between 2024 and 2029.

The color cosmetics market is experiencing significant growth, driven by several key trends and factors. One of the most notable trends is the increasing shift towards online retailing, as consumers turn to e-commerce platforms for greater convenience and access to a wider range of products. The vacation rental industry's growth, including accommodations like apartments, resorts, and condominiums, has also contributed to the market's expansion. Another factor fueling market expansion is the rising demand for natural and organic cosmetics, as consumers become more health-conscious and seek products free from harsh chemicals.


These trends and challenges highlight the dynamic nature of the color cosmetics market and the need for continuous market analysis and strategic planning. Brands are also focusing on ethical sourcing, organic ingredients, and natural pigments to meet the demand for clean beauty. Promotional offers, subscription boxes, and loyalty programs are effective tools for customer retention. With the convenience of shopping from home and the wide array of options available online, consumers are increasingly turning to e-commerce platforms to purchase their favorite color cosmetics.

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The color cosmetics market encompasses luxury makeup and masstige brands, each catering to distinct consumer segments. Dermatologically tested products have gained traction, aligning with consumers' preference for health-conscious offerings. Event marketing strategies, such as sponsorships and product launches, create buzz and engagement. Scent profiles and skin care integration have emerged as key differentiators, appealing to consumers seeking multi-functional beauty solutions. Sustainability initiatives, including recycling programs and eco-friendly packaging design, resonate with environmentally-conscious buyers.

Professional makeup artists influence application techniques and shade range expectations. Synthetic ingredients and mineral makeup continue to be debated, with consumers seeking transparency and authenticity. Product lifecycle management, visual merchandising, public relations, and influencer collaborations are essential components of successful marketing strategies. Makeup removal and drugstore makeup cater to the essentials segment, while application techniques and content marketing engage users and build brand awareness. As consumers become more health-conscious, they are seeking out cosmetics made from natural and organic ingredients.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Face
  Eye
  Lip
  Nail


Type

  Mass
  Premium


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The color cosmetics market in the US is experiencing significant growth, driven by the expanding retail industry and the proliferation of retail outlets. These stores offer consumers a vast selection of products and the convenience of one-stop shopping. Factors such as competitive pricing and an enjoyable shopping experience, created by the inviting store atmosphere and attractive shelf displays, incentivize consumers to purchase a variety of color cosmetics in physical stores. Specialty stores are also becoming popular destinations for customers seeking specific brands. Product testing and customer feedback play crucial roles in the development of new cosmetics, ensuring high color payoff and consumer satisfaction.

Skin type and skin tone continue to influence product preferences, leading to the launch of a diverse range of offerings. Sales forecasts indicate a positive trend for the market, with seasonal color palettes and trends shaping consumer choices. Digital marketing and influencer collaborations are essential strategies for brands seeking a competitive advantage. Supply chain management and quality control are key considerations for maintaining consumer trust and loyalty. Makeup brushes, lip liners, setting sprays, nail art, and nail polish are among the popular product categories. Consumer preferences for natural and organic ingredients are driving innovations in ingredients sourcing. Social life events, travel, and holidays continue to influence purchasing decisions, with an increasing number of consumers seeking long-lasting, travel-friendly options.

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For the fifth consecutive year, the U.S. cosmetics market recorded growth in sales value, which increased by 2.7% to $23.6B in 2024. Overall, the total consumption indicated strong growth from 2012 to 2024: its value increased at an average annual rate of +6.0% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +101.2% against 2012 indices.

The U.S. Cosmetics Market size was valued at USD 313.22 USD billion in 2023 and is projected to reach USD 403.93 USD billion by 2032, exhibiting a CAGR of 3.7 % during the forecast period. Recent developments include: November 2022: Avon collaborated with Perfect Corp. to launch a virtual try-on online shopping experience for its customers. Consumers can try cosmetics through online portals using the artificial intelligence (AI)-based power technology by Perfect Corp., November 2022: L’Oréal S.A. collaborated with Microphyt, a French biotech company, to expand its organic product portfolio. The partnership focused on innovative strategies by adopting the latest technologies to scale up their production of eco-friendly cosmetics., January 2022: L’Oréal S.A. launched two innovative technologies ‘Colorsonic’ and ‘Coloright’ to reduce hair coloring-related problems among consumers. These technologies improved the color application process on consumers’ hair.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Use of Synthetic Products May lead to Skin Problems and Hinder Market Growth. Notable trends are: Dental Spas to Add Impetus to Industry Growth .

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is valued to increase USD 126.4 billion, at a CAGR of 5.8% from 2024 to 2029. Rise in aging population will drive the cosmetic products market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 35% growth during the forecast period.
By Product - Skincare products segment was valued at USD 134.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 47.95 billion
Market Future Opportunities: USD 126.40 billion
CAGR : 5.8%
APAC: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by advancements in core technologies and applications, service types, and product categories. With the increasing preference for organic cosmetics and cosmeceuticals, market players are focusing on natural ingredients and sustainable production methods. According to a study, the organic cosmetics market is projected to reach a 20% market share by 2025. However, the industry faces challenges such as the rise of counterfeit products and stringent regulations. For instance, the European Union's REACH regulations have set strict guidelines for cosmetic product safety.
Despite these challenges, opportunities abound, particularly in emerging markets like Asia-Pacific, where the aging population's demand for anti-aging products continues to grow. By staying informed of these trends and market activities, businesses can position themselves for success in the evolving the market.

What will be the Size of the Cosmetic Products Market during the forecast period?

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How is the Cosmetic Products Market Segmented and what are the key trends of market segmentation?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, skincare cosmetics hold a significant share due to the increasing demand for products that enhance and maintain healthy-looking skin. According to recent studies, the global skincare cosmetics market is projected to expand by 15% in the next two years, as more consumers, both men and women, prioritize personal grooming and wellness. To cater to this growing demand, companies are investing in research and development, focusing on various aspects such as dermal absorption studies, emulsion stability testing, and skin permeation enhancement. Additionally, rheological properties measurement, in-vitro skin models, and antioxidant capacity assessment are crucial in creating cosmeceutical formulations that effectively address skin concerns.

Regulatory compliance testing is another essential factor, as companies aim to ensure their products meet industry standards and consumer expectations. Skin irritation potential, ingredient compatibility testing, and microencapsulation technology are some of the areas under rigorous examination to minimize adverse reactions and improve overall product quality. Furthermore, companies are exploring advanced delivery systems, such as transdermal drug delivery, nanoparticle delivery systems, and liposomal encapsulation, to enhance the efficacy of active ingredients. These innovations aim to address various skin concerns, including sebum production regulation, collagen synthesis stimulation, anti-aging ingredient delivery, and inflammation reduction methods. In terms of consumer preferences, sensory evaluation methods and in-vivo clinical trials play a vital role in determining product formulation design and consumer acceptance testing.

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The Skincare products segment was valued at USD 134.70 billion in 2019 and showed a gradual increase during the forecast period.

Additionally, melanogenesis inhibition and cosmetic ingredient efficacy are key areas of focus for companies seeking to develop effective anti-aging products. The market for cos

The U.S. cosmetic and beauty products market was valued at USD 42.2 billion in 2024 and is projected to reach USD 67 billion by 2032, growing at a 6.1% CAGR.