The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+15.37 percent). After the 10th consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in Australia and the average revenue per capita in the 'Hair Care' segment of the beauty & personal care market in Hong Kong.The Statista Market Insights cover a broad range of additional markets.

The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

The US cosmetics market, valued at $93.74 billion in 2025, is projected to reach $118.27 billion by 2033, expanding at a CAGR of 2.63% from 2025 to 2033. The growing awareness of personal care and appearance, coupled with the rising disposable income of consumers, drives market growth. Additionally, the increasing demand for premium and organic cosmetics and the growing popularity of online retail channels contribute to market expansion. Key market trends shaping the US cosmetics industry include the increasing popularity of natural and organic products, personalized cosmetics, and the rise of e-commerce. Mass products dominate the market, accounting for a significant share due to their affordability and widespread distribution. However, premium products are gaining traction as consumers seek luxurious and high-quality cosmetics. Distribution channels such as specialist retail stores, supermarkets, and online platforms offer ample choices to meet diverse consumer preferences. Major players in the market include Alticor (Amway Corp.), The Estée Lauder Companies Inc., and L'Oréal S.A. Recent developments include: March 2022: Crest, a Procter & Gamble Company brand, launched Crest Densify, a premium toothpaste that actively rebuilds tooth density by remineralizing enamel. The toothpaste claims to strengthen the teeth and protect them from future decay., February 2022: Beiersdorf completed the acquisition of Chantecaille Beauté Inc., a leading prestige beauty company in the United States, to strengthen its premium skincare offering., July 2021: Unilever announced it had completed the acquisition of Paula's Choice, a digital skincare brand. The brand is known for its innovation and cruelty-free products.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Growing Inclination Toward Organic, Natural, and Cruelty-Free Products.

This statistic depicts the sales breakdown of the beauty industry in the United States in 2015, by product category. In that year, cosmetics made up **** percent of the U.S. beauty industry. The U.S. beauty industry generated a total revenue of **** billion U.S. dollars in 2015.

The U.S. Cosmetics Market size was valued at USD 66.47 billion in 2023 and is projected to reach USD 100.61 billion by 2032, exhibiting a CAGR of 6.1 % during the forecasts period. Government initiatives, rising food security concerns, and technological advancements further fuel this growth. Hybrid seeds offer benefits such as increased yield, resistance to pests and diseases, and adaptability to diverse environments. Major players in the industry include Bayer, Corteva, and Syngenta. The cosmetics market of the United States is a dynamic region for growth and innovation that reflects the consumer needs. Ranging from facial and body care to cosmetics, wigs, and perfumes, this is a highly lucrative business that operates on the dynamics of fashion uniqueness. Industry giants like L’Oréal, Estée Lauder Companies, and Procter & Gamble control a considerable share of this market, although niche and innovative brands are also gaining significant market share due to expertise and smart usage of digital technologies. Special attention should be paid to the impact of influencer marketing and media in reshaping the way products are being found and bought the role of authenticity and inclusiveness in selling. The demands for green and clean beauty are on the rise as society urges brands to shift to sustainability and traceable sourcing of ingredients. It was the pandemic that brought new e-commerce opportunities because supply and demand reached new records as customers sought to avoid going out. This growth has been despite factors such as high regulatory authorities and disruptions of supply system and the cosmetics market in the U. S will keep on expanding due to factors like variety, modernization, and the never-ending search for beauty. Recent developments include: In February 2024, the Coty Inc., announced that they have entered in new licencing agreement with Italian luxury fashion house Etro, to develop, manufacture and distribute beauty care products. This partnership is aimed at expanding the beauty portfolio of the brand through adoption of strategies such as shared innovations and exchange of expertise. The timeline announced for this is beyond 2040. , In January 2024, Shiseido, one of the leading companies in cosmetics market, announced that they have developed digital application beauty AR navigation. The innovation is aimed at supporting appropriate beauty treatment regimens. Company proposes uses of smartphones and tablet terminals to execute their strategy. This was announced at CES2024*2, one of largest digital technology trade shows of the world, organised in Las Vegas, US from 9th to 12th January 2024. .

The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The United States cosmetics market size was valued at USD 20.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.7 Billion by 2033, exhibiting a CAGR of 3.1% from 2025-2033. The shift towards sustainability, with consumers increasingly preferring eco-friendly and cruelty-free products. Technological advancements in personalized beauty, along with the growing influence of social media and digital platforms, are also augmenting the United States cosmetics market share and shaping consumer purchasing behaviors

IMARC Group provides an analysis of the key trends in each segment of the United States cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The US cosmetics market, a significant segment of the global industry, is experiencing robust growth, driven by several key factors. The market's value, estimated at $93.74 billion in 2025, is projected to expand steadily, fueled by increasing disposable incomes, a heightened focus on personal care and beauty among consumers, and the proliferation of innovative products catering to diverse needs and preferences. The rise of social media influencers and beauty bloggers further contributes to market expansion by shaping consumer trends and driving demand for new products and brands. Premium products command a substantial share, reflecting a consumer preference for high-quality, luxury items and experiences. However, the mass market segment remains vital, offering accessible and affordable options for a broad consumer base. Distribution channels are diverse, with online retail witnessing significant growth alongside traditional channels like specialist stores, supermarkets, and pharmacies. Key players like Estée Lauder, L'Oréal, and Unilever, along with emerging brands, are constantly striving to innovate, capturing market share through strategic marketing, product diversification, and effective distribution strategies. The competitive landscape is fiercely competitive, with established multinational corporations facing challenges from both smaller, agile brands and the increasing popularity of direct-to-consumer (DTC) models. Consumer preferences are dynamic, with a growing demand for natural, organic, and ethically sourced products alongside the continued popularity of traditional cosmetic items. The market's segmentation across product types (hair care, skincare, makeup, etc.) and distribution channels offers various opportunities for targeted marketing and product development. Future growth will be influenced by factors such as economic stability, evolving consumer preferences, and regulatory changes impacting the use of certain ingredients. A focus on sustainability and ethical sourcing is becoming increasingly critical, influencing brand choices and product innovation. The continued integration of technology, such as personalized beauty recommendations powered by artificial intelligence, promises to further transform the market's dynamics in the coming years. Recent developments include: March 2022: Crest, a Procter & Gamble Company brand, launched Crest Densify, a premium toothpaste that actively rebuilds tooth density by remineralizing enamel. The toothpaste claims to strengthen the teeth and protect them from future decay., February 2022: Beiersdorf completed the acquisition of Chantecaille Beauté Inc., a leading prestige beauty company in the United States, to strengthen its premium skincare offering., July 2021: Unilever announced it had completed the acquisition of Paula's Choice, a digital skincare brand. The brand is known for its innovation and cruelty-free products.. Notable trends are: Growing Inclination Toward Organic, Natural, and Cruelty-Free Products.

United States Cosmetics Market was valued at USD 65.82 billion in 2024 and is anticipated to grow USD 94.21 billion by 2030 with a CAGR of 6.22%.

The U.S. Cosmetics Market size was valued at USD 313.22 USD billion in 2023 and is projected to reach USD 403.93 USD billion by 2032, exhibiting a CAGR of 3.7 % during the forecast period. Cosmetics are substances, primarily for external use, which are intended to alter the appearance of the skin or give it a pleasant smell. It comprises products like skincare products, hair care products, cosmetics, and fragrances. Cosmetic products such as lotions, soap, and creams can be used to maintain the health of the skin. Hair care products include shampoos, conditioners, and styling products for hair that help keep the hair clean, manageable and styled. Some of these accessories are cream blush, lipstick, mascara and eyeshadow which are used to enhance the face. This product is in the fragrance category and they have the objective of offering the required smell as that of perfumes and deodorants. Skincare and hair products contain elements like vitamins, antioxidants, and natural extracts to maintain and repair skin and hair. They are used in everyday contexts as well as in special events, enabling people to assert fashion identity and self-esteem. Some benefits of tattoos may include; having healthy skin, personal appearance, and the ability to express themselves. The use of cosmetics also has some psychological what seem to be positive effects, such as body image and self-confidence. It can therefore be seen that they have a very important function in the daily grooming regimes as well as the cosmetic business. Recent developments include: November 2022: Avon collaborated with Perfect Corp. to launch a virtual try-on online shopping experience for its customers. Consumers can try cosmetics through online portals using the artificial intelligence (AI)-based power technology by Perfect Corp., November 2022: L’Oréal S.A. collaborated with Microphyt, a French biotech company, to expand its organic product portfolio. The partnership focused on innovative strategies by adopting the latest technologies to scale up their production of eco-friendly cosmetics., January 2022: L’Oréal S.A. launched two innovative technologies ‘Colorsonic’ and ‘Coloright’ to reduce hair coloring-related problems among consumers. These technologies improved the color application process on consumers’ hair.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Use of Synthetic Products May lead to Skin Problems and Hinder Market Growth. Notable trends are: Dental Spas to Add Impetus to Industry Growth .

Recent developments include: In June 2024, The Estée Lauder Companies announced the completion of its acquisition of DECIEM Beauty Group Inc. Having secured majority ownership in 2021, Estée Lauder finalized the acquisition of the remaining shares for approximately USD 860 million as of May 31, 2024. Renowned for its flagship brand, The Ordinary, DECIEM significantly enhances The Estée Lauder Companies’ skincare portfolio, reinforcing its position in the prestige skincare segment, particularly in North America and Europe, where DECIEM has achieved notable market leadership. , In April 2023, Coty Inc.'s renowned philosophy brand became an official participant in the Cruelty-Free International Leaping Bunny Programme, signifying that all philosophy products have received the esteemed Leaping Bunny certification. This recognition assures philosophy consumers of the brand's firm commitment to ending animal testing within the cosmetics industry, reinforcing its ethical stance and dedication to cruelty-free practices. .

According to Ken Research US Beauty and Personal Care Market to grow at 5.2% CAGR (2022-2028) driven by rising incomes and tech-driven personalized solutions.

Snapshot img

US Color Cosmetics Market Size 2025-2029

The color cosmetics market size in US is forecast to increase by USD 3.34 billion at a CAGR of 4.5% between 2024 and 2029.

The color cosmetics market is experiencing significant growth, driven by several key trends and factors. One of the most notable trends is the increasing shift towards online retailing, as consumers turn to e-commerce platforms for greater convenience and access to a wider range of products. The vacation rental industry's growth, including accommodations like apartments, resorts, and condominiums, has also contributed to the market's expansion. Another factor fueling market expansion is the rising demand for natural and organic cosmetics, as consumers become more health-conscious and seek products free from harsh chemicals.


These trends and challenges highlight the dynamic nature of the color cosmetics market and the need for continuous market analysis and strategic planning. Brands are also focusing on ethical sourcing, organic ingredients, and natural pigments to meet the demand for clean beauty. Promotional offers, subscription boxes, and loyalty programs are effective tools for customer retention. With the convenience of shopping from home and the wide array of options available online, consumers are increasingly turning to e-commerce platforms to purchase their favorite color cosmetics.

What will be the Size of the market During the Forecast Period?

Request Free Sample

The color cosmetics market encompasses luxury makeup and masstige brands, each catering to distinct consumer segments. Dermatologically tested products have gained traction, aligning with consumers' preference for health-conscious offerings. Event marketing strategies, such as sponsorships and product launches, create buzz and engagement. Scent profiles and skin care integration have emerged as key differentiators, appealing to consumers seeking multi-functional beauty solutions. Sustainability initiatives, including recycling programs and eco-friendly packaging design, resonate with environmentally-conscious buyers.

Professional makeup artists influence application techniques and shade range expectations. Synthetic ingredients and mineral makeup continue to be debated, with consumers seeking transparency and authenticity. Product lifecycle management, visual merchandising, public relations, and influencer collaborations are essential components of successful marketing strategies. Makeup removal and drugstore makeup cater to the essentials segment, while application techniques and content marketing engage users and build brand awareness. As consumers become more health-conscious, they are seeking out cosmetics made from natural and organic ingredients.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Face
  Eye
  Lip
  Nail


Type

  Mass
  Premium


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The color cosmetics market in the US is experiencing significant growth, driven by the expanding retail industry and the proliferation of retail outlets. These stores offer consumers a vast selection of products and the convenience of one-stop shopping. Factors such as competitive pricing and an enjoyable shopping experience, created by the inviting store atmosphere and attractive shelf displays, incentivize consumers to purchase a variety of color cosmetics in physical stores. Specialty stores are also becoming popular destinations for customers seeking specific brands. Product testing and customer feedback play crucial roles in the development of new cosmetics, ensuring high color payoff and consumer satisfaction.

Skin type and skin tone continue to influence product preferences, leading to the launch of a diverse range of offerings. Sales forecasts indicate a positive trend for the market, with seasonal color palettes and trends shaping consumer choices. Digital marketing and influencer collaborations are essential strategies for brands seeking a competitive advantage. Supply chain management and quality control are key considerations for maintaining consumer trust and loyalty. Makeup brushes, lip liners, setting sprays, nail art, and nail polish are among the popular product categories. Consumer preferences for natural and organic ingredients are driving innovations in ingredients sourcing. Social life events, travel, and holidays continue to influence purchasing decisions, with an increasing number of consumers seeking long-lasting, travel-friendly options.

Get a glanc

Snapshot img

Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029.

The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming. Furthermore, the increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers.
Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

The cosmetics market in the US is witnessing significant growth in the skincare segment, driven by the increasing demand from both men and women for better skincare solutions. Products such as hair masks, UV protection lotions, and makeup removers are popular choices, catering to various age groups and skin types. Allergy testing and quality control measures ensure consumer safety and satisfaction. Retail sales dominate the distribution channels, but online sales are gaining traction. The mass market caters to a wide range of consumers, with price points varying from budget to premium. The supply chain is streamlined, ensuring timely delivery of products.

Fragrance oils and essential oils add to the sensory experience, while product testing and dermatological certification a

North America Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

In 2024, the U.S. prestige beauty market experienced a dollar sales growth of seven percent. In the same period of time, mass market growth added up to around three percent.

The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).