The consumption of beer amounted to approximately 2.65 million 2.25-gallon cases in 2023. This was a decrease compared to the previous year. Beer in the United States Beer is a widely consumed beverage in the United States and around the world. It is made from water, malt, hops, and yeast as basic ingredients. There are 9,709 breweries located in the United States. The number of beer brewing companies has continuously increased during the last decade. In comparison, there were 2,670 breweries in 2012. The value of the beer market in the United States amounts to around 120 billion U.S. dollars. The market took a considerable hit during the first COVID-19 pandemic year of 2020 but has recovered since. The market for beer in the United States is forecast to further increase in the coming years and to be valued at 145 billion dollars by 2027. The beer excise tax rates in the United States vary substantially by state. Tennessee has the highest beer excise tax rate with 1.29 U.S. dollars per gallon of beer. Wyoming taxes beer the least at just 2 cents per gallon. The global beer market The Belgium company Anheuser-Busch InBev is the largest beer company in the world, with sales amounting to almost 58 billion U.S. dollars. The company owns well-known global brands such as Budweiser, Corona Extra, Michelob ULTRA, and Stella Artois. The volume of beer produced worldwide amounts to approximately 1.89 billion hectoliters annually. From 1998 to 2011, global beer production continuously increased and has remained relatively steady since. China is the leading beer-producing country worldwide. More than 360 million hectoliters of beer are brewed in China annually. The United States and Brazil follow in second and third place, with production volumes of about 194 and 147 million hectoliters of beer, respectively.

The combined volume per capita in the 'Beer' segment of the alcoholic drinks market in the United States was forecast to continuously decrease between 2024 and 2029 by in total 2.6 litres (-3.83 percent). After the eighth consecutive decreasing year, the combined volume per capita is estimated to reach 65.31 litres and therefore a new minimum in 2029. Find further information regarding revenue in Mexico and average revenue per user (ARPU) in Mexico. The Statista Market Insights cover a broad range of additional markets.

North America Beer Market Outlook 2031

The North America beer market size was USD 158.42 Billion in 2022 and is estimated to reach USD 233.21 Billion by 2031 register a substantial CAGR 4.39% during the forecast period, 2023–2031. North America is observing robust demand for beer and growth of beer consumption, as beer is considered as one of the most appreciated drinks among the youth in this region.



Beer is prepared using from ingredients such as hops, water, yeast and malted cereal grains and experiences the process of fermentation. Additionally, flavouring ingredients, like fruits and herbs are applied in beer. There are different types of beers available in the market; such as, lager and ale are the two most commercially consumed beers.

The main difference between an ale and lager is the temperature level at which they are fermented. The ale is brewed at a temperature of (60°-80°F), whereas, lagers are brewed at a temperature of (45°-60°F).



The Covid-19 pandemic had an unpleasant impact on the North America beer market. Supply chain disruptions, demand destruction, and change in customer behavior are the major factors affecting the market; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.

North America Beer Market Trends, Drivers, Restraints, and Opportunities

• Rise in consumer preferences for beer over other alcoholic beverages and increase in disposable income is expected to boost the North America beer market during the fore

In 2023, craft beer accounted for nearly a quarter of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at 26.8 percent. Since then, the market share has hovered around 24.7 percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2022, there were 549 craft brewery openings, while only ten years earlier, that number was just over 100. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over 500 establishments in 2022. With 957 establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, New Belgium, and Samuel Adams. The leading craft beer of 2022 was a Belgian-style wheat ale by the name of Blue Moon, which generated nearly 429 million U.S. dollars of sales.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

The market size of the North America Craft Beer Market is categorized based on Application (Type 1, Type 2, Type 3, Type 4) and Product (Type 1, Type 2, Type 3, Type 4) and geographical region of North America which includes United States of America, Canada and Mexico.

This statistic shows the beer consumption share in the United States in 2020, by category. In that year, the consumption of light beer took the largest share with 39.8 percent of total beer consumption in the United States.

Beer industry

Beer is the most popular alcoholic beverage in the United States. The majority of U.S. consumers showed a preference for light beer during that year. In contrast to regular beer, this variety has reduced alcohol content and calories. Bud Light was the nation’s leading beer brand, followed by Coors Light and Miller Lite. The Bud Light brand generated over two billion U.S. dollars in sales in 2017. It is owned and manufactured by Anheuser-Busch InBev, the largest brewing company in the world in 2018. Craft beer had a consumption share of nearly 11 percent in 2020. This type of beer is made by small, independent and traditional brewers. According to the American Brewers Association, craft breweries should produce only up to six million barrels of beer annually. Moreover, only less than 25 percent of the brewery can be owned or controlled by a non-craft brewer. The cities of Portland and Seattle had the highest craft beer sales between 2014 and 2015. Samuel Adams was the leading craft beer brand during this period, generating over 263 million U.S. dollars in sales. This brand is owned by the Boston Beer Company, the country’s second-largest craft brewer in 2014, based on volume sales. The U.S. had more than 8,880 craft breweries in 2020.

The United States craft beer market size reached USD 30.3 Billion in ​2024​. Looking forward, IMARC Group expects the market to reach USD 57.7 Billion by ​2033​, exhibiting a growth rate (CAGR) of 3.42% during 2025-2033. The market is propelled by the rising consumer preference for distinctive and locally-produced beverages, rising popularity of craft beer festivals and events, increasing demand for premium and innovative beer flavors, shift toward sustainable and eco-friendly brewing practices, increasing disposable income level and changing lifestyle trends, and robust support from local communities and tourism.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.

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Dark Beer Market Size 2024-2028

The dark beer market size is forecast to increase by USD 32.04 billion, at a CAGR of 11.83% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. One trend driving market expansion is the increasing preference for dark beers among millennials. These beverages, which include stouts, porters, and black beers, offer unique flavors derived from ingredients such as chocolate, coffee, and roasted malted barley. Additionally, dark beers contain essential vitamins, minerals, and antioxidants, making them a healthier choice compared to other alcoholic beverages. Another growth factor is the innovation in packaging, with an increasing number of breweries opting for metal cans to preserve the beer's freshness and maintain its flavor profile. The use of hops and enzymes in the brewing process also adds to the beer's nutritional value, providing consumers with protein, flavonoids, and other essential nutrients.
However, the market growth is not without challenges. Stringent regulations and heavy taxations pose significant hurdles for breweries, particularly for small and craft beer producers. These regulations and taxes can increase production costs, making it difficult for smaller players to compete with larger, more established brands. Despite these challenges, the market for dark beers is expected to continue growing due to its unique flavors, health benefits, and increasing popularity among consumers.

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The market encompasses a diverse range of fermented drinks, with stout ale being a prominent category. This sector has experienced significant growth in recent years, driven by the increasing popularity of craft ale among consumers, particularly millennials. The market's size is substantial, with numerous microbreweries and local breweries contributing to its expansion. Dark beers, known for their strong flavor profile and ingredients like malted barley and enzymes, offer health benefits such as flavonoids and antioxidant properties, making them an attractive choice for health-conscious consumers.
The American Heart Association and other health organizations have acknowledged the potential cardiovascular benefits of moderate alcoholic beverage consumption, further fueling demand. The market's direction is towards premiumization, with consumers seeking out unique, high-quality brews in various packaging formats, including kegs, bottles, and cans. The brewery sector continues to innovate, incorporating new ingredients and brewing techniques to meet evolving consumer preferences. Overall, the market shows no signs of slowing down, offering ample opportunities for growth In the global alcoholic beverages industry.

How is this Dark Beer Industry segmented and which is the largest segment?

The dark beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Packaging

  Cans
  Bottles


Geography

  Europe

    Germany
    UK
    France


  APAC

    China


  North America

    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

Dark beer, a popular alcoholic beverage variant, is widely distributed through off-trade channels such as supermarkets and hypermarkets. These distribution channels provide consumers with a range of dark beer options, including stout ale and porter. Compared to on-trade channels, off-trade offers cost advantages as it eliminates the need to cover additional seating costs. Major retailers like Tesco Plc (Tesco) and Carrefour SA (Carrefour) are significant distributors of dark beer worldwide. Off-trade channels offer the convenience of extended hours and easy access to various beer brands. Dark beer, rich in flavonoids and antioxidant properties, is increasingly popular among millennials and health-conscious consumers.

Its ingredients, including medium-roast malts, coffee, almonds, chocolate, and caramel, provide vitamins, carbs, proteins, and antioxidants. However, excessive consumption may lead to side effects like cardiovascular ailments and liver cirrhosis. Dark beer's alcohol content ranges from 3.5% to 12%, making it a premium drink for many. Brewed using malted barley, enzymes, and fermented with brewing techniques, dark beer is a favorite among craft ale market enthusiasts. Off-trade channels, including LCBO stores, offer dark beer in various formats like kegs, bottles, and cans.

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North America Beer Market size was valued at USD 165.79 Billion in 2023 and is projected to reach USD 243.64 Billion by 2031, growing at a CAGR of 4.93% from 2024 to 2031.

North America Beer Market Dynamics

The key market dynamics that are shaping the North America Beer Market include:

Key Market Drivers

Craft Beer Revolution and Premium Segment Growth: Craft beer has grown significantly throughout North America. According to the Brewers Association, the number of craft breweries in the United States increased by 10.2%, from 8,391 in 2019 to 9,247 in 2023. In 2022, the craft beer sector generated $94.1 billion for the US economy, accounting for 26.8% of total US beer market retail dollar sales. Canadian craft brewers have also seen significant expansion, with Statistics Canada forecasting a 35% rise in craft brewery establishments between 2020 and 2023.

Learn about the projected growth of the beer market in the United States over the next decade, driven by increasing demand. Market volume is expected to reach 27B litres by 2035, with a value of $35B.

Craft Beer Market is valued at USD 103.2 Billion in 2022 and is expected to reach USD 282.6 Billion in 2032. To grow at a CAGR of 10.6%

Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with CAGR of around 5.80%.

The Global Beer Market Report is Segmented by Product Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Period for the Abovementioned Segments.

The global beer market, valued at $764.54 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 3.7% from 2025 to 2033. This growth is driven by several factors. Rising disposable incomes, particularly in developing economies like those in APAC, fuel increased consumer spending on alcoholic beverages, including beer. Furthermore, evolving consumer preferences are driving innovation within the beer industry. The market is witnessing a surge in popularity of craft beers, premium lagers, and flavored varieties, catering to diverse palates and expanding the overall market potential. The expansion of on-trade and off-trade distribution channels, including online retail and specialized beer stores, further contributes to market growth. However, the market also faces restraints such as increasing health concerns related to alcohol consumption, leading to government regulations and campaigns promoting responsible drinking. Fluctuations in raw material prices, like barley and hops, can also impact profitability and overall market dynamics. Segmentation reveals a strong performance in both bottle and can packaging formats, with the on-trade (restaurants, bars) and off-trade (retail stores) channels exhibiting a balanced contribution to overall sales. Competitive dynamics are characterized by a mix of established multinational brewers and emerging craft breweries, each employing unique marketing and distribution strategies. The geographical distribution of the market showcases significant regional variations. North America and Europe remain major markets, owing to established consumer bases and strong beer-drinking cultures. However, the Asia-Pacific region is witnessing rapid growth, fueled by increasing urbanization and a burgeoning middle class in countries like China and Japan. Other regions, including South America and the Middle East and Africa, also exhibit growth potential, albeit at varying paces, depending on local economic conditions and cultural preferences. The forecast period, 2025-2033, promises continued growth, driven by ongoing product innovation, expanding distribution networks, and evolving consumer behaviors. Understanding these market dynamics is crucial for stakeholders to navigate the evolving landscape and capitalize on emerging opportunities.

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Beer Market Size 2025-2029

The beer market size is forecast to increase by USD 152.3 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption trend in emerging economies. The rising disposable income and changing lifestyle preferences in these regions are fueling the demand for alcoholic beverages, particularly beer and gluten-free beer. Additionally, the market is witnessing an increasing number of mergers and acquisitions, as global players seek to expand their footprint and strengthen their market position. However, the market growth is not without challenges. Stringent regulations and high taxes on alcoholic beverages pose significant hurdles for market players. These factors necessitate strategic planning and innovation to navigate the complex regulatory landscape and maintain competitiveness.
Companies seeking to capitalize on market opportunities must focus on product differentiation and cost optimization, while also adhering to regulatory requirements and managing tax implications effectively. In summary, the market presents significant growth opportunities, driven by increasing demand in emerging economies, but also poses challenges in the form of stringent regulations and high taxes. Companies must navigate these challenges through strategic planning, product innovation, and regulatory compliance to effectively capitalize on market opportunities.

What will be the Size of the Beer Market during the forecast period?

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The alcoholic beverage market, with a significant focus on beer, continues to evolve, driven by consumer preferences for unique flavors and diverse options. The market, fueled by the rise of craft breweries and small-batch production, has seen growth. This trend is reflected in the increasing popularity of craft beers, which often offer distinctive tastes and limited-edition releases. Additionally, the market is witnessing the emergence of non-alcoholic beer, catering to health-conscious consumers and those abstaining from alcohol. The millennial and Gen Z demographics are leading this shift, with a growing preference for beverage options that align with their lifestyles and values.
Retail stores and direct-to-consumer (DTC) channels are adapting to meet this demand, providing consumers with greater access to a wide range of beer choices. Overall, the market remains dynamic, with a focus on innovation, quality, and consumer experience.

How is this Beer Industry segmented?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Packaging

  Bottles
  Cans


Distribution Channel

  On-trade
  Off-trade


Product Type

  Lager
  Ale
  Others
  Lager
  Ale
  Others


Geography

  APAC

    Australia
    China
    Japan


  Europe

    Germany
    Russia
    UK


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period. Beer, a popular alcoholic beverage, is packaged predominantly in glass bottles, with the 600-ml brown-glass bottle being a preferred choice due to its traditional appeal and ability to serve multiple people. However, consumer preferences have shifted towards lightweight metal cans, which offer convenience and adaptability to various social settings. Alternative packaging materials, including PET bottles and wooden containers, are also utilized. Health concerns have led some consumers to opt for glass bottles, as they are free from bisphenol A (BPA), a substance linked to hypertension and decreased heart rate. Traditional breweries often prefer bottled products to maintain the authenticity of the brewing process.

The market caters to diverse consumer preferences, offering both alcoholic and non-alcoholic options. Craft product movement and independent breweries have gained significant traction, leading to an increase in specialty stores and online retail sales. Global audience engagement is fostered through personalized recommendations, targeted marketing, and artisanal experiences. Environmental concerns have influenced the use of eco-friendly packaging, such as PET bottles and metal cans. The market continues to expand, with innovations in flavor, brewing techniques, and beer styles, catering to health and wellness trends and local special circumstances. The regulatory environment, demographic factors, and macroeconomic factors, including disposable income levels and consumer confidence, influence market dynamics.

Super- and hypermarkets, out-of-home data, and hospitality service establishments are significant sales channels. The market is charact

Once viewed as a hobby, craft beer has evolved into one of the fastest-growing and most popular segments in the US alcoholic beverage market. However, the industry has reached a critical juncture over the past decade, with oversaturation and the emergence of numerous substitutes stalling revenue growth. The pandemic coincided with the normalization phase of craft brewery growth, resulting in significant volatility. Craft breweries struggled to maintain consistent growth after the pandemic, unlike some external competitors. Revenue has been declining at a CAGR of 3.8% over the past five years and is expected to drop by 1.9% in 2024 alone, bringing revenue to $7.2 billion.Craft breweries are limited to producing fewer than 6.0 million barrels of beer annually. A result of, even successful craft breweries remain relatively small compared to multinational beverage producers. With this mandated smaller scope, craft brewers depend heavily on in-house sales and demand from on-premise markets such as local bars and restaurants. As more craft brewers enter the market, competition based on price has intensified. While internal price-based competition is expected, few small breweries can effectively match the prices of larger producers. This disadvantage has weakened profit since 2019.Conditions will likely improve over the next five years, but craft breweries may struggle to reach pre-pandemic highs as the craft beer trend settles into normalization. Profitability is expected to plateau as consumers look towards craft spirits and nonalcoholic beverages to satisfy their evolving tastes. This shift will force brewers to reduce prices or climb spending to retain their market share. Brewers will continue introducing ancillary activities at taprooms to encourage in-person sales and build loyalty. Also, rising disposable income levels and decreases in excise taxes on beer will likely entice new breweries to enter the market. Revenue is predicted to climb at a CAGR of 0.7% over the next five years, reaching $7.5 billion by 2029.

In 2024, the U.S. beer market increased by 2.5% to $32.7B, rising for the fourth year in a row after two years of decline. Overall, consumption recorded a relatively flat trend pattern. Beer consumption peaked at $35.9B in 2018; however, from 2019 to 2024, consumption remained at a lower figure.

This statistic depicts the frequency of craft beer consumption in the United States in 2012, by age group. In that year, 34 percent of US consumers between the ages of 25 and 34 consumed a craft beer less than once a month.Craft Beer in the United States

Craft beer is paving the way for a new crop of beer makers! While the 1990's and early 2000's saw a big rise in brew pubs, the trend today leans more toward microbreweries that aim to distribute their product. Over the last couple of years, the number of new brewery openings has been at near unprecedented levels; the highest total since the 1880's. And every year, hundreds more are opening. In 2014, the craft brewing industry provided more than 115 thousand jobs across the country.

The innovative nature of these craft brewers has driven the market. Many customers have grown tired of light lagers, which is what fueled the craft movement. The concept that every brewer is brewing something new and original has carved a lucrative niche into a once thought-to-be cornered market.

Craft breweries have a few things working in their favor, perhaps the most important of which is a customer base that's culturally diverse. Brewers will also focus their marketing efforts on capturing the expanding consumer base represented by female consumers. Craft beer lovers also tend to stay abreast of local trends in the market and are generally eager to try something new. If they like what they taste, they quickly spread the word, meaning hometown customers can quickly become evangelists for a brewery's product as they visit and move to different cities.

The South America Craft Beer Market is segmented by Type (Ales, Pilsners and Pale Lagers, Specialty Beers, and Other Types), Distribution Channel (On-trade and Off-trade), and Geography (Argentina, Brazil, and the Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.