AB InBev, maker of well known brands such as Budweiser and Stella Artois, was the leading beer company in the United States in 2023 in terms of market share. AB InBev controlled ** percent of the market while Molson Coors held ** percent.

In 2024, craft beer accounted for nearly ********* of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at **** percent. Since then, the market share has hovered around **** percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2023, there were *** craft brewery openings, while only ten years earlier, that number was just over ***. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over *** establishments in 2023. With *** establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, and Blue Moon. The leading craft beer of 2023 was a Belgian-style wheat ale by the name of New Belgium, which generated over *** million U.S. dollars of sales.

The report covers North America Beer Companies and the market is segmented by Product Type (Lager, Ale, and Others); Distribution Channel (On-Trade and Off-Trade); and Country (United States, Canada, Mexico, and the Rest of North America). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

The beer market in the United States grew to ***** billion U.S. dollars in revenue in 2023 surpassing pre-pandemic levels for the first time. By 2029, the market is expected to grow to a value of ***** billion dollars.

The report covers South American Beer Companies and the market is segmented by product type (Lager, Ale, and other beer types), by distribution channel (off trade and on trade), and by geography (Brazil, Argentina, Rest of South America). The market size is provided in terms of value (USD Million) during the forecasted years for the above segments.

In 2023, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for 12.9 and 5.9 percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2022, AB InBev generated over 57 billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately 30 billion U.S. dollars in beer sales. Austria, ranked behind Czechia in terms of beer consumption in 2022. During this period, Austrians consumed an average of 101.2 liters of beer per person. In contrast, beer drinkers in Czechia consumed 188.5 liters per capita.

United States Beer Market was valued at USD 106.84 billion in 2024 and is anticipated to grow USD 123.68 billion by 2030 with a CAGR of 2.53% during forecast period.

Pages	81
Market Size	2024: USD 106.84 Billion
Forecast Market Size	2030: USD 123.68 Billion
CAGR	2025-2030: 2.53%
Fastest Growing Segment	Craft Brewery
Largest Market	South
Key Players	1. Sierra Nevada Brewing Co. 2. United Breweries Limited 3. Molson Coors Beverage Company 4. Heineken USA Incorporated 5. Anheuser Busch Inc. 6. Constellation Brands, Inc. 7. Boston Beer Corporation 8. Asahi Group Holdings Ltd 9. Pabst Brewing Company, LLC 10. Diageo North America, Inc.

North America Beer Market size was valued at USD 165.79 Billion in 2023 and is projected to reach USD 243.64 Billion by 2031, growing at a CAGR of 4.93% from 2024 to 2031.

North America Beer Market Dynamics

The key market dynamics that are shaping the North America Beer Market include:

Key Market Drivers

Craft Beer Revolution and Premium Segment Growth: Craft beer has grown significantly throughout North America. According to the Brewers Association, the number of craft breweries in the United States increased by 10.2%, from 8,391 in 2019 to 9,247 in 2023. In 2022, the craft beer sector generated $94.1 billion for the US economy, accounting for 26.8% of total US beer market retail dollar sales. Canadian craft brewers have also seen significant expansion, with Statistics Canada forecasting a 35% rise in craft brewery establishments between 2020 and 2023.

Once viewed as a hobby, craft beer has evolved into one of the fastest-growing and most popular segments in the US alcoholic beverage market. However, the industry has reached a critical juncture over the past decade, with oversaturation and the emergence of numerous substitutes stalling revenue growth. The pandemic coincided with the normalization phase of craft brewery growth, resulting in significant volatility. Craft breweries struggled to maintain consistent growth after the pandemic, unlike some external competitors. Revenue has been declining at a CAGR of 3.8% over the past five years and is expected to drop by 1.9% in 2024 alone, bringing revenue to $7.2 billion.Craft breweries are limited to producing fewer than 6.0 million barrels of beer annually. A result of, even successful craft breweries remain relatively small compared to multinational beverage producers. With this mandated smaller scope, craft brewers depend heavily on in-house sales and demand from on-premise markets such as local bars and restaurants. As more craft brewers enter the market, competition based on price has intensified. While internal price-based competition is expected, few small breweries can effectively match the prices of larger producers. This disadvantage has weakened profit since 2019.Conditions will likely improve over the next five years, but craft breweries may struggle to reach pre-pandemic highs as the craft beer trend settles into normalization. Profitability is expected to plateau as consumers look towards craft spirits and nonalcoholic beverages to satisfy their evolving tastes. This shift will force brewers to reduce prices or climb spending to retain their market share. Brewers will continue introducing ancillary activities at taprooms to encourage in-person sales and build loyalty. Also, rising disposable income levels and decreases in excise taxes on beer will likely entice new breweries to enter the market. Revenue is predicted to climb at a CAGR of 0.7% over the next five years, reaching $7.5 billion by 2029.

Beer Market Outlook

According to our latest research, the global beer market size reached USD 725.5 billion in 2024, demonstrating a robust presence across key regions. The market is projected to grow at a CAGR of 4.2% from 2025 to 2033, reaching an estimated value of USD 1,065.3 billion by 2033. The primary growth drivers include evolving consumer preferences, continuous product innovation, and the increasing popularity of craft and premium beer variants. As per our latest findings, the beer industry is undergoing transformative changes, with both established breweries and new entrants leveraging technological advancements and shifting distribution strategies to capture emerging opportunities worldwide.

The growth trajectory of the global beer market is significantly influenced by changing consumer demographics and preferences. Younger consumers, particularly in emerging economies, are exhibiting a growing inclination toward flavored and low-alcohol beer options. This shift is attributed to increased health consciousness and the desire for novel drinking experiences. Additionally, the premiumization trend is gaining momentum, as consumers are willing to pay more for high-quality, artisanal, and craft beers. This has led to a proliferation of microbreweries and craft beer brands, which are reshaping the competitive landscape and driving overall market expansion. Furthermore, the adoption of innovative brewing techniques and the introduction of unique flavors are attracting new customer segments, thereby fueling market growth.

Another critical growth factor is the expansion of distribution channels, both online and offline, making beer more accessible to a diverse customer base. The rise of e-commerce platforms and digital retailing has enabled breweries to reach consumers directly, bypassing traditional intermediaries and enhancing brand loyalty. On-trade channels, such as bars, pubs, and restaurants, continue to play a pivotal role in promoting experiential consumption, especially in urban centers. Meanwhile, off-trade channels, including supermarkets and convenience stores, are witnessing increased sales due to changing shopping habits and the convenience they offer. The integration of advanced logistics and cold chain solutions is further ensuring product quality and extending market reach.

Sustainability and environmental concerns are also shaping the future of the beer market. Breweries are increasingly investing in eco-friendly production processes, recyclable packaging, and water conservation initiatives. These efforts are not only helping companies meet regulatory requirements but also resonating with environmentally conscious consumers. Moreover, strategic collaborations between breweries and agricultural producers are fostering the development of sustainable supply chains, which is essential for long-term growth. The adoption of renewable energy sources and waste management technologies is further enhancing operational efficiency and reducing the overall carbon footprint of the industry.

Regionally, Asia Pacific stands out as the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and a burgeoning middle class. China and India, in particular, are witnessing significant increases in beer consumption, supported by favorable government policies and the entry of international brands. North America and Europe continue to dominate in terms of market share, owing to their well-established beer cultures and high per capita consumption rates. Latin America and the Middle East & Africa are also emerging as promising markets, fueled by demographic shifts and increasing acceptance of alcoholic beverages. However, regional dynamics vary, with local preferences and regulatory frameworks influencing market performance and growth prospects.

Product Type Analysis

The beer market is segmented by product type into Lager, Ale, Stout & Porter, Malt, and Others, each catering to distinct consumer preferences and regional tastes. Lager remains the most pop

The North American beer market, valued at $172.63 billion in 2025, is projected to experience steady growth, driven by several key factors. The increasing popularity of craft beers and premium imported varieties is fueling market expansion, particularly among younger demographics seeking diverse flavor profiles and higher quality ingredients. This trend is reflected in the segment breakdown, with the Ale segment likely experiencing faster growth than Lager, although both hold significant market share. The on-trade channel (bars, restaurants) is expected to see a rebound from pandemic-related restrictions, while the off-trade (grocery stores, retail) segment continues its robust growth due to consumer preference for convenience and home consumption. Health and wellness trends are also influencing the market, with a rise in low-calorie, low-carbohydrate, and non-alcoholic beer options gaining traction. However, increasing excise taxes and health concerns related to alcohol consumption pose potential restraints on overall market growth. Competitive dynamics among established players like Anheuser-Busch InBev, Heineken, and smaller craft breweries are intense, leading to innovation in product offerings, marketing strategies, and distribution networks. The regional focus on North America – encompassing the United States, Canada, and Mexico – showcases distinct market characteristics within the broader landscape. The US, with its large and diverse population, remains the dominant market, while Canada and Mexico present significant growth opportunities due to evolving consumer preferences and increasing disposable incomes. The forecast period (2025-2033) indicates continued growth, though the CAGR of 4.39% suggests a moderate pace compared to previous periods. This signifies a maturing market, where steady expansion is prioritized over explosive growth, indicating industry consolidation and increased focus on premiumization and diversification of product offerings. Successful players will be those adept at navigating regulatory changes, evolving consumer preferences, and maintaining a strong brand presence amidst intense competition. Recent developments include: In November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries., In July 2022, Royal Unibrew acquired the entire stock of Toronto-based Amsterdam Brewery Co. Ltd. Amsterdam Brewery was established in 1986 and is a Canadian craft brewer, to serve most of Canada and a portion of the US from Amsterdam Brewery Co. Ltd. in the future, the company increased capacity in Canada, which is also near to the company's US business. This is expected to lower shipping costs and the company's carbon footprint., In March 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.. Notable trends are: Growing Demand for Beer Across the United States.

The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Metric	Value
Market Size in 2025	USD 793.2 Billion
Projected Market Size in 2035	USD 1,615.8 Billion
CAGR (2025 to 2035)	7.3%

Analysis of Beer Sales by Top Countries

Country	CAGR (2025 to 2035)
USA	7.5%
UK	7.1%
Germany	3.9%
France	4.3%
Japan	7.4%

The North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with CAGR of around 5.80%.

Snapshot img

Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

The South America Craft Beer Market is segmented by Type (Ales, Pilsners and Pale Lagers, Specialty Beers, and Other Types), Distribution Channel (On-trade and Off-trade), and Geography (Argentina, Brazil, and the Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

The global non-alcoholic beer market is projected to grow from USD 20.5 billion in 2025 to USD 43.9 billion by 2035, registering a CAGR of 7.9%.

Attributes	Description
Estimated Market Value (2025)	USD 20.5 billion
Projected Market Value (2035)	USD 43.9 billion
Value-based CAGR (2025 to 2035)	7.9%

Semi-annual sales update

Particular	Value CAGR
H1 (2024 to 2034)	2.8%
H2 (2024 to 2034)	4.8%
H1 (2025 to 2035)	6.0%
H2 (2025 to 2035)	7.9%

Country-wise Insights on Non-Alcoholic Beer Market Trends

Countries	CAGR (2025 to 2035)
The USA	7.1%
UK	6.5%
France	6.3%
Germany	6.8%
Japan	2.8%

The global root beer market size reached US$ 881.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,299.4 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The increasing preference for non-alcoholic, carbonated beverages among health-conscious consumers, introduction of new flavors and variations of root beer to meet the evolving tastes of consumers, and rise in popularity of craft beverages represent some of the factors that are driving the market.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	US$ 881.2 Million
Market Forecast in ​​​​​​​2032	US$ 1,299.4 Million
Market Growth Rate ​​​​​​​2024-2032	4.4%

IMARC Group provides an analysis of the key trends in each segment of the global root beer market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, form and distribution channel.

This statistic shows the beer consumption share in the United States in 2020, by category. In that year, the consumption of light beer took the largest share with **** percent of total beer consumption in the United States. Beer industryBeer is the most popular alcoholic beverage in the United States. The majority of U.S. consumers showed a preference for light beer during that year. In contrast to regular beer, this variety has reduced alcohol content and calories. Bud Light was the nation’s leading beer brand, followed by Coors Light and Miller Lite. The Bud Light brand generated over * billion U.S. dollars in sales in 2017. It is owned and manufactured by Anheuser-Busch InBev, the largest brewing company in the world in 2018.Craft beer had a consumption share of nearly ** percent in 2020. This type of beer is made by small, independent and traditional brewers. According to the American Brewers Association, craft breweries should produce only up to * million barrels of beer annually. Moreover, only less than ** percent of the brewery can be owned or controlled by a non-craft brewer.The cities of Portland and Seattle had the highest craft beer sales between 2014 and 2015. Samuel Adams was the leading craft beer brand during this period, generating over *** million U.S. dollars in sales. This brand is owned by the Boston Beer Company, the country’s second-largest craft brewer in 2014, based on volume sales. The U.S. had more than ***** craft breweries in 2020.

The North American craft beer market, valued at approximately $25 billion in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 13% from 2025 to 2033. This expansion is fueled by several key drivers. A rising consumer preference for premium and unique beer experiences, coupled with increasing disposable incomes, particularly among millennials and Gen Z, significantly boosts demand for craft beers. The burgeoning craft brewery scene itself, characterized by innovative brewing techniques, diverse flavor profiles, and strong local brand loyalty, further propels market growth. Furthermore, the expansion of distribution channels, including online sales and partnerships with specialty retailers, widens accessibility and reach for craft brewers. While increased competition from larger breweries and escalating raw material costs present challenges, the market’s resilience is evident in its capacity for innovation and adaptation. The segment breakdown shows a diverse landscape. While traditional styles like Ales and Pilsners/Pale Lagers remain popular, Specialty Beers are experiencing particularly rapid growth, indicating consumer interest in experimental flavors and unique brewing approaches. The Off-Trade channel (e.g., grocery stores, liquor stores) continues to be a significant sales driver, but the On-Trade channel (e.g., bars, restaurants) is also experiencing growth as consumer confidence returns. The market's regional dominance is concentrated in North America, particularly the United States, benefiting from established craft brewing traditions and a strong consumer base. Growth is expected to be driven by continued innovation within established breweries as well as the entry of new players into the market. Major players like Boston Beer Company, Heineken NV, and Anheuser-Busch InBev are actively participating, but smaller, independent breweries continue to hold significant market share, fostering a dynamic and competitive market landscape. The ongoing focus on sustainability and ethical sourcing practices by some craft breweries further enhances consumer appeal and contributes to long-term market health. Successful navigation of regulatory hurdles and economic shifts will be crucial in sustaining this positive trajectory. Looking ahead, the continued focus on product diversification, targeted marketing campaigns, and strategic partnerships will play a vital role in shaping the future of the North American craft beer market. Recent developments include: In December 2021, Harmon announced the launch of its first sustainable and organic non-alcoholic craft beer in Canada. Harmon's inaugural lineup of three full-flavored craft beers included the Jack Pine Pale Ale (0.5% abv), Lunchbox Lagered Ale (0.5% abv), and Half-Day Hazy IPA (0.5% abv)., In November 2020, Molson Coors Beverage Co launched a new craft beer brand, Fine Company which is only available in three Canadian provinces. Fine Company had rolled out in New Brunswick, Nova Scotia, and Prince Edward Island. Initially, two beers were launched under the brand a 4.8%-abv blonde lager and a 5.1%-abv IPA., In April 2020, Drinkscraft, the UK importer and distributor of award-winning Mexican Craft Beer, launched a home delivery website in Mexico. The company said that it has decided to expand its off-trade presence with the launch of a new home delivery website.. Notable trends are: Growing Number of Micro-Breweries in the Craft Beer Industry.