The United States wires and cables market size reached approximately USD 31.80 Billion in 2024. The market is projected to grow at a CAGR of 3.00% between 2025 and 2034, reaching a value of around USD 42.74 Billion by 2034.

Cable providers disseminate subscription video content from cable networks to consumers over wired telecommunications networks. In addition to video programming, these enterprises usually offer high-speed internet access and digital voice telephony services. These other services are frequently bundled in a single package with industry-relevant video services. Although these services are excluded from cable providers' industry revenue, demand for them affects industry sales. In recent years, the industry has experienced significant upheaval, grappling with challenges that have reshaped its market dynamics. The prominence of streaming platforms like Netflix, Disney+ and YouTube TV has led to a seismic shift in how consumers access content, contributing to a sharp drop in cable TV subscriptions. As more consumers "cut the cord," demand for traditional cable services has waned. Industry revenue is estimated to decline at a CAGR of 3.2% to $97.1 billion, despite a gain of 0.1% in 2025, with providers offsetting substantial subscriber loss through price hikes and upgrades. Average industry profit, measured as earnings before interest and taxes, has fared better than revenue thanks to cost-cutting measures, reaching 12.5% in 2025. The industry has experienced intense competition from new external sources. Most prominently, the availability of digital streaming services has led consumers to drop their traditional TV services altogether. In 2023, streaming subscriptions outpaced cable subscriptions. New streaming services have entered the fray, including YouTube, which launched a live TV streaming service that quickly built relationships with broadcasters and cable networks. Increasing cable prices have further compounded the industry's struggles, pushing consumers toward more affordable and content-rich streaming alternatives. Investments by traditional TV players in online streaming underscore digital platforms' dominance in the future of video consumption. Cable companies have been pressured to cut costs, leading to layoffs and slower wage growth as automation and digital service platforms become preferred solutions. The industry will benefit from the addition of high-speed internet subscribers and upgrades to higher-profit digital cable services. Streaming services are slated to offer more services in this outlook period, such as live TV streaming of sports games, which will hurt industry demand. Cable companies are poised to provide slimmer, lower-cost bundles to entice potential cord-cutters. Cable companies will expand broadband services and explore Free Ad-Supported Streaming Television (FAST) to harness a broader audience base. Transparency regulations may reshape customer dynamics, pushing further enhancements in service and pricing models. Despite favorable economic indicators like new household formations and rising disposable incomes, changing consumer preferences and growing alternative options will continue to hinder cable subscriptions. Industry revenue is poised to inch upward at a CAGR of 0.1% and reach $97.5 billion in 2030.

Data revealed that the number of traditional pay TV households in the United States stood at around ** million in 2023. This figure will likely drop further over the next few years and amount to less than ** million by 2028. Meanwhile, digital pay TV is becoming increasingly popular. Pay TV is fighting an uphill battle The United States is one of the largest pay TV markets worldwide based on penetration. But even though millions of viewers frequently tune in to watch their favorite shows, news broadcasts, and sports events on the small screen, the U.S. pay TV industry is facing enormous challenges. More viewers are canceling their cable or satellite subscriptions than ever, be it because of mounting prices, limited content offerings, or the proliferation of over-the-top (OTT) video services and streaming platforms. Based on the latest data, over half of TV households in the country are currently without a telco, cable, or satellite TV provider. Can cable companies combat subscriber loss? The cord-cutting movement and other recent changes in consumer behavior have had a substantial impact on the pay TV landscape and its players. In 2023, U.S. pay TV providers suffered a combined net subscriber loss of around **** million viewers. This downward trend also extends to the largest pay TV providers in the U.S., such as Charter and Comcast. However, they have recently ventured into the world of streaming to offset subscriber losses, but whether this expansion will be enough to effectively combat churn remains to be seen.

The U.S. cable and pay TV industry has experienced significant shifts recently, with revenues declining between 2021 and 2022 to ***** billion U.S. dollars. The long-standing trend of consistent growth of traditional television stopped in 2018, as viewers are increasingly opting for on-demand streaming alternatives. Advertising remains king Advertising and program revenue continue to be the major contributors to the industry's financial health. In 2022, U.S. cable and pay TV providers generated around ** billion U.S. dollars in revenue from advertising and programming, underscoring the ongoing importance of advertising in the traditional pay TV sector, despite the rise of streaming platforms and digital video advertising. Cord-cutting driven by cost and content availability Cost remains the primary factor for terminating pay TV, with nearly ************** of respondents in a 2024 survey citing cable's expense as their main reason for canceling their service. Additionally, many viewers no longer feel the need for cable to access desired content, turning instead to streaming platforms. This shift is particularly pronounced among younger demographics - ** percent of the U.S. population aged 18 to 34 years are extremely likely to cancel their pay TV subscriptions within the next year. Meanwhile, older viewers stay more loyal to traditional cable services.

Market Size statistics on the Cable Networks industry in the US

The North America Wire and Cable Market is Segmented by Cable Type (Low-Voltage Energy Cable, Medium-Voltage Power Cable, and More), Voltage Rating (< 1 KV, 1-35 KV, and More), Installation Type (Overhead, Underground, and More), Conductor Material (Copper, Aluminium, and More), End-User Industry (Construction, Industrial Manufacturing, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The size of the North America Wire And Cable market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.80% during the forecast period. Recent developments include: July 2023 - CommScope announced plans to invest USD 60.3 million to expand its fiber cable manufacturing in North Carolina. Through this facility, the aim was to meet US supply demands driven by federal initiatives to bring 'Internet for All' to underserved and rural broadband markets., August 2023 - Southwire Company LLC announced a strategic partnership with the University of West Georgia (UWG) to elevate sustainability initiatives. Through this collaboration, both organizations aim to create a more sustainable and prosperous future not only for Southwire and UWG but for the entire region. The company strives to ensure that every product it develops helps improve productivity, increase safety, save time, reduce manpower, and save money - both on and off the job site.. Key drivers for this market are: Rising Investments in Infrastructure, Deployment of Smart Grid Infrastructure. Potential restraints include: High Cost of Installation and Associated Complexities. Notable trends are: Construction Industry to be the Largest End User.

Learn about the growing demand for insulated wire and cable in the United States and the projected market trends for the next decade.

Market Size statistics on the Wire & Cable Manufacturing industry in the US

The Data Center Wire and Cable Market is Segmented by Cable Type (Optical Fiber, Copper Data and More), Data Center Type (Enterprise, Colocation and More), Application (Structured Cabling, Power Distribution and More), Cable Construction(Shielded, Unshielded and More), Deployment Environment (Indoor White Space, Outdoor Plant and More), and Geography(North America, and More). Market Forecasts are Provided in Terms of Value (USD).

Discover the latest trends in the insulated wire and cable market in the United States. Gain insights into the projected growth in market volume and value, with an anticipated CAGR of +1.0% from 2024 to 2035.

The North America Coaxial Cable Market Report is Segmented by Type (Hardline Coaxial Cable, Tri-Axial Cable, Twin-Axial Cable, RG-6 Cable, RG-11 Cable, Other Types), by End-User (Residential, Commercial, Industrial, Other End-Users), by Country (United States, Canada). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The U.S. Cable Tray Market size was valued at USD 818.89 USD Million in 2023 and is projected to reach USD 1812.57 USD Million by 2032, exhibiting a CAGR of 12.02 % during the forecast period. Recent developments include: January 2023: Snake Tray launched the Snake Tray 801 range Mega Snake Cable Tray, a cut all other wire basket trays. The Mega Snake tray is a pre-configured, high-capacity system that is as robust as a steel ladder but markedly more versatile to decrease installation costs dramatically. , April 2021: Atkore is proud to proclaim the launch of EAGLE BASKET, one of the industry's sturdiest welded wire management systems. EAGLE BASKET, open under Atkore’s flagship Cope and U.S. Tray brands, is factory-made in the U.S. with high-quality steel wires, creating a 2" x 4" mesh cable basket to achieve and route the growing number of cables essential to keep an operation running., April 2020: NEMA announced a Memorandum of Understanding (MoU) between the Unified Bulk Joint Industry Project and NEMA series Section to develop harmonized cable tray requirements that are within the scope of Installation Guidelines, Metal Cable Tray Systems, and NEMA Standards.. Key drivers for this market are: Growing Focus on Safety and Organization to Fuel Market Growth. Potential restraints include: Availability of Alternative Products May Hinder Market Growth. Notable trends are: Growth of IT Infrastructure to Bolster the Demand for Modern Cable Tray Management Solutions.

Employment statistics on the Cable Providers industry in the US

The U.S. pay TV industry continues to face challenges, with revenues declining. In 2022, providers generated around 57.18 billion U.S. dollars from advertising and licensing of rights to broadcast programs, while air time advertising brought in 28.77 billion U.S. dollars, both down from the previous year. A change in consumer behavior The pay TV market is experiencing significant shifts on a global scale. The number of pay TV subscribers worldwide declined by nearly 30 million between 2021 and 2023 to around 985 million. In the U.S., cord-cutting reached a decade-high rate of 6.9 percent in the second quarter of 2024, signaling a continued trend away from traditional pay TV services. Plans after cutting the cord As consumers reassess their entertainment options, the future of pay TV remains uncertain. A 2024 survey revealed that over 40 percent of U.S. respondents plan to use subscription video-on-demand services after canceling their pay TV subscriptions. However, about one in four adults who were likely to cancel their pay TV service in the next year indicated they would switch to another pay TV provider. This suggests some resilience in the market, and underscores the need for companies to adapt their offerings and business models to retain subscribers in an increasingly competitive television and streaming industry.

The U.S. Utility Wires and Cables Market size was valued at USD 5.33 USD Billion in 2023 and is projected to reach USD 7.07 USD Billion by 2032, exhibiting a CAGR of 4.12 % during the forecast period. Recent developments include: June 2023: Nexans will be leading technical development with high-voltage cable for aerospace decarbonization in upcoming years. The competence is higher than the previous generation, and this launch is a decisive step toward achieving the carbon-neutral objective in the aerospace industry by the forecast period., March 2023: Belden released the industry's first UL-Certified Hybrid Cable for Class 4 circuits, called Fault-Managed Power System (FMPS) Hybrid Cables. These cables are designed to safely support power at higher levels and over longer distances than previous power-limited circuits, which were limited to 100W., February 2022: Avangrid Renewables, a subsidiary of AVANGRID Inc., and Prysmian Group entered into a partnership for the development of the offshore wind industry in the U.S. Prysmian Group has acquired a 47-acre parcel at Brayton Point coal plant in Somerset, where they will construct the first facility in Massachusetts for the manufacturing of offshore wind components.. Key drivers for this market are: Growing Renewable Energy Generation to Stimulate the Demand for Utility Wires and Cables Boosting Market Growth. Potential restraints include: Fluctuation in the Raw Material Price to Hinder the Utility Wires and Cables Market Growth. Notable trends are: Rapid Urbanization and Industrialization to Favor Market Growth.

U.S. Cable Market size was valued at USD 3,616.46 Million in 2023 and is projected to reach USD 5,520.91 Million by 2030, growing at a CAGR of 6.27% from 2024 to 2030.U.S. Cable Market OverviewThe U.S. Cable Market has grown and transformed significantly in recent years, owing to rising demand for high-speed internet access, developments in communication technologies, and the expansion of data-intensive applications across a variety of sectors. Fiber cable, with its better capacity and transmission capabilities, has emerged as a critical facilitator in offering quicker and more reliable communication services. The U.S. cable industry is expanding rapidly, driven by rising demand for advanced communication infrastructure in a variety of industries, including defense/aviation, metro/monorail, light rail, and high-speed rail/bullet train.The deployment of Fiber optic cables has become critical for various industries, allowing for high-speed data transfer, increased connection, and greater operational efficiency. The U.S. cable industry is expanding rapidly, driven by rising demand for advanced communication infrastructure in a variety of industries, including defense/aviation, metro/monorail, light rail, and high-speed rail/bullet train. The deployment of Fiber optic cables has become crucial for these industries, enabling high-speed data transfer, greater connection, and improved operational efficiency. The deployment of Fiber cables in various areas helps to improve connection, provide secure communication, and promote the efficient functioning of vital systems. With continual technology developments and government assistance, the U.S. cable business is expected to grow further in the future years.

Discover the booming North American wire and cable market! This comprehensive analysis reveals a CAGR of 5.80% through 2033, driven by construction, telecommunications, and renewable energy. Explore key trends, leading companies, and regional market shares for power cables, fiber optic cables, and more. Recent developments include: July 2023 - CommScope announced plans to invest USD 60.3 million to expand its fiber cable manufacturing in North Carolina. Through this facility, the aim was to meet US supply demands driven by federal initiatives to bring 'Internet for All' to underserved and rural broadband markets., August 2023 - Southwire Company LLC announced a strategic partnership with the University of West Georgia (UWG) to elevate sustainability initiatives. Through this collaboration, both organizations aim to create a more sustainable and prosperous future not only for Southwire and UWG but for the entire region. The company strives to ensure that every product it develops helps improve productivity, increase safety, save time, reduce manpower, and save money - both on and off the job site.. Key drivers for this market are: Rising Investments in Infrastructure, Deployment of Smart Grid Infrastructure. Potential restraints include: Rising Investments in Infrastructure, Deployment of Smart Grid Infrastructure. Notable trends are: Construction Industry to be the Largest End User.

The United States wire and cable market size was USD 31.9 billion in 2024, and it will grow by 5.9% during 2025-2032, to reach USD 49.7 billion by 2032.

The U.S. Cable market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.