The US Car Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Economy and Budget Cars, and More), Booking Channel (Online and Offline), Rental Duration (Short-Term, and More), Propulsion (ICE Vehicles, and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Car Rental Industry Analysis in the United States

Competitive Outlook

The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

This chart represents the market share of car rental companies in the United States in 2017. Enterprise is by far the largest car rental company in the U.S. at just under 44 percent of the total market. The majority of rental car companies can be grouped into three major conglomerates. First, there is Enterprise Holdings, which owns Enterprise, National, and Alamo, then there is the Hertz Group, comprising Hertz, Thrifty, and Dollar and, lastly, there is also the Avis-Budget Group. These three business groups have a combined market share of almost 94 percent.

US Car Rental Market size is expected to be worth around USD 78.8 Billion by 2034, from USD 37.9 Billion in 2024, at a CAGR of 7.6%.

The revenue in the 'Car Rentals' segment of the shared mobility market in the United States was forecast to continuously increase between 2025 and 2029 by in total *** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach **** billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Car Rentals' segment of the shared mobility market was continuously increasing over the past years.Find other key market indicators concerning the user penetration and number of users. The Statista Market Insights cover a broad range of additional markets.

The United States car rental market reached USD 32.99 Billion in 2024. The market is expected to grow at a CAGR of 6.20% between 2025 and 2034, reaching almost USD 60.20 Billion by 2034.

US Car Rental Market size was valued at USD 33.8 Billion in 2023 and is projected to reach USD 48.4 Billion by 2031, growing at a CAGR of 4.9% from 2024 to 2031.

US Car Rental Market: Definition/ Overview

The car rental market refers to the service of renting a vehicle for a specific amount of time, which can range from a few hours to several months. It provides consumers with access to a diverse selection of vehicles, from economy to luxury models and is frequently used for business travels, vacations or when personal vehicles are unavailable.

The market is popular with both business and leisure travelers seeking temporary transportation. The convenience of digital platforms and smartphone apps have made booking and vehicle management easier, while rental businesses provide a range of choices including typical daily rentals, long-term leasing and subscription services.

The US Car Rental Market Outlook to 2015 Evolving Travelers Profile provides a comprehensive analysis on various aspects of car rental industry such as market size of overall car rental industry..

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Car Rental Market Size 2025-2029

The car rental market size is forecast to increase by USD 188.3 billion, at a CAGR of 20.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by rising vehicle ownership costs and the advent of intermediaries. The escalating expense of owning and maintaining a personal vehicle has led an increasing number of consumers to opt for car rental services, providing a lucrative opportunity for market players. Furthermore, the emergence of intermediaries, such as ride-hailing and car-sharing services, has disrupted traditional car rental business models, compelling companies to adapt and innovate. These intermediaries offer flexible, on-demand services, catering to the evolving consumer preference for convenience and affordability. However, this dynamic market landscape also presents challenges. The intensifying competition from car-sharing services and other intermediaries puts pressure on car rental companies to differentiate themselves and offer competitive pricing and value-added services. Additionally, regulatory hurdles and changing consumer preferences pose significant challenges, requiring companies to stay agile and responsive to market trends. To capitalize on the opportunities and navigate these challenges effectively, car rental companies must focus on enhancing their customer experience, expanding their service offerings, and leveraging technology to streamline operations and improve efficiency.

What will be the Size of the Car Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping various sectors. Fleet management plays a crucial role, as operating costs are closely monitored through effective utilization of resources. Infotainment systems, from Bluetooth connectivity to Android Auto and Apple CarPlay, enhance the customer experience. Fleet leasing and mileage limits are essential components of business rentals, while vehicle inspection ensures safety and maintenance. One-way rentals and pickup trucks cater to diverse customer needs, with seasonal rates offering flexibility. Customer retention is a priority, achieved through loyalty programs, excellent customer service, and marketing campaigns. Compact cars and fuel efficiency are in demand, with pricing strategies reflecting market trends. Liability insurance and third-party liability are non-negotiable, while fleet leasing and mileage limits help manage costs. Mobile apps and online booking streamline the process, with revenue management and data analytics optimizing performance. Technology integration, from GPS tracking to rental agreements, is essential for smooth operations. Electric vehicles (EVs) and hybrid vehicles are gaining popularity, requiring new strategies for fleet management and customer segmentation. Fuel costs, engine size, and geographic targeting influence pricing. Vehicle maintenance and reputation management are key to brand awareness and customer satisfaction. In the business-to-business sector, corporate accounts and franchise opportunities offer growth potential. Peak season pricing and rental duration impact revenue, while discount programs and airport transfers cater to specific customer segments. Damage assessment and vehicle inspection ensure fleet readiness, and navigation systems help optimize routes. In conclusion, the market is a continually evolving landscape, with fleet management, operating costs, infotainment systems, fleet leasing, mileage limits, vehicle inspection, one-way rentals, pickup trucks, customer retention, marketing campaigns, compact cars, liability insurance, third-party liability, mobile app, vehicle maintenance, hybrids, EVs, fuel costs, engine size, geographic targeting, technology integration, reputation management, brand awareness, fuel costs, and navigation systems shaping its future.

How is this Car Rental Industry segmented?

The car rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Mode Of BookingOfflineOnlineRental CategoryAirport transportLocal transportOutstation transportOther transportTypeEconomy carsExecutive carsLuxury carsSUVsMUVsApplicationLeisure/TourismBusiness TravelLocal UsageAirport TransportOutstation/Long DistanceEnd-useSelf-DriveChauffeur-DrivenRental LengthShort-Term RentalLong-Term Rental/LeasingFare PriceEconomy/Budget CarsLuxury/Premium CarsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Mode Of Booking Insights

The offline segment

Forecast: Car Rental Market Fleet Size in the US 2024 - 2028 Discover more data with ReportLinker!

The U.S. Car Rental market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Replacement Passenger Car Rental (PCU5321115321113) from Dec 1991 to Jun 2025 about passenger, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

We asked U.S. consumers about "Car rental bookings by brand" and found that "Enterprise Rent-A-Car" takes the top spot, while "Green Motion" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,344 consumers in the United States.

The global car rental market size reached USD 83.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 105.7 Billion by 2033, exhibiting a growth rate (CAGR) of 2.6% during 2025-2033. The market is experiencing steady growth driven by the escalating need for cost-effective and short-term mobility options, the expanding middle class in emerging economies, and continuous technological advancements, particularly the integration of smart technologies and online platforms.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on booking type, rental length, vehicle type, application, and end-user.

[216+ Pages Report] The global car rental market size is expected to grow from USD 121.38 billion in 2023 to USD 246.12 billion by 2032, at a CAGR of 8.17% from 2024-2032

Market Size statistics on the Car Rental industry in the US

The penetration rate in the 'Car Rentals' segment of the shared mobility market in the United States was forecast to continuously increase between 2025 and 2029 by in total *** percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach ***** percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Car Rentals' segment of the shared mobility market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

The number of users in the 'Car Rentals' segment of the shared mobility market in the United States was forecast to continuously increase between 2025 and 2029 by in total 6.7 million users (+12.82 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 58.94 million users and therefore a new peak in 2029. Notably, the number of users of the 'Car Rentals' segment of the shared mobility market was continuously increasing over the past years.Find other key market indicators concerning the revenue and user penetration. The Statista Market Insights cover a broad range of additional markets.

The North America Vehicle Rental Market Report is Segmented by Vehicle Type (Luxury Cars and More), Application Type (Lesiure Travel and More), Rental Duration (Short-Term and Long-Term), Booking Type (Online and Offline), Customer Type (Individual and More), Rental Locaion (On-Airport and More), Fuel Type (Internal Combustion Engine (ICE) and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).