The revenue in the 'Chocolate Confectionery' segment of the food market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Chocolate Confectionery.

The North America Chocolate Market Report is Segmented by Product Type (Dark Chocolate, Milk and White Chocolate), Form (Tablets and Bars, Molded Blocks, and More), Price Range (Mass, Premium), Ingredient Type (Dairy-Based, Plant-Based, Single-Origin), Distribution Channel (Supermarkets/Hypermarkets, and More), and Geography (United States, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume(Tons).

The Hershey Company was the leading chocolate manufacturer in the United States in 2022 in terms of market share. The company held approximately 35.5 percent of the total market, with only Mars as a significant competitor for market leader. In terms of the total confectionery market, Mars has Hershey beat for largest market share, but only barely edged out their competitor by about 0.4 percent. Hershey’s history The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton Hershey, and many places in the town bear the Hershey name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as of January 2019, with a cost of 150 million dollars. Hershey’s popularity Hershey’s generous market share in the United States is due to the confectionery company’s popularity across brands. In a 2018 survey, three of the top four most popular chocolate brands among consumers were sold by Hershey. When it comes to Halloween candy, the company’s Reese’s Peanut Butter Cups were the prized chocolate among trick-or-treaters of all ages.

The U.S. Chocolate report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

The USA Chocolate Market size is USD 23.5 billion; driven by consumer demand shifts, premium product innovation, and competitive benchmarking through 2030.

The Chocolate Market report segments the industry into Confectionery Variant (Dark Chocolate, Milk and White Chocolate), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five years of historical data and five-year forecasts are provided.

When it comes to the most widely consumed chocolate brands in the U.S., Hershey’s claims the pole position. The Pennsylvania-based brand is consumed by 51 percent of internet respondents who recognized it, followed by M&M's with a consumption rating of 47 percent. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Only respondents who recognized a brand were asked if they consumed the product.

The market for chocolate products in the U.S. Retail sales of chocolate confectionery in the U.S. amount to a total of almost 25 billion U.S. dollars. The chocolate confectionery category with the highest sales is countlines, which refers to chocolate bars eaten as snacks. Such products generate more than 8.1 billion U.S. dollars annually. Nearly 615 million kilograms of chocolate and chocolate-containing products are imported into the U.S. each year. Canada is the country from which the U.S. imports the majority of its chocolate products, as more than half of the U.S.’ total chocolate product imports come from its North American neighbor. Nonetheless, American companies are also major producers of chocolate-containing products. The leading chocolate producer in terms of sales in the U.S. is the Hershey Company. The Pennsylvania-based multinational confectionery company sells approximately 2.84 billion U.S. dollars’ worth of chocolate products annually.

The Hershey Company

Founded by Milton Hershey in 1894, the Hershey Company has become one of the largest manufacturers of chocolate in North America. Hershey employs 20,505 full-time workers. The revenue of the Hershey Company has been on a steady incline since 2006. The global revenue of Hershey amounts to about 11.17 billion U.S. dollars. The Hershey Company’s brands, Hershey’s and Reese's, are among the leading chocolate and candy bar brands ranked by brand awareness in the U.S. Around 93 percent of consumers are aware of these two brands. The Nestlé-owned brand KitKat, as well as the two brands Snickers and Twix, both owned by Mars Inc., also have a brand recognition rate of 93 percent.

The North American Premium Chocolate Market is Segmented by Product Type (Dark Premium Chocolate and White and Milk Premium Chocolate), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, and Other Distribution Channels), and Geography (United States, Mexico, Canada, and Rest of North America). The report provides market sizes and forecasts in terms of value in USD million for all the above segments.

The South America Chocolate Market Report is Segmented by Product Type (Dark Chocolate, Milk and White Chocolate), Form (Tablets and Bars, Molded Blocks, and More), Price Range (Mass and Premium), Ingredient Type (Dairy-Based, and More), Distribution Channel (Supermarkets/Hypermarkets, Other Channels, and More), and Country (Brazil, Colombia, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

In 2024, the chocolate confectionery market generated a revenue of approximately ***** billion U.S. dollars worldwide. According to estimates of the Statista Digital Market Outlook, the generated revenue in this market is expected to increase in the coming years, reaching a value of ***** billion dollars in 2029. Chocolate shopping in Canada In 2020, almost ** percent of Canadians stated they bought chocolate a few times a month, making it the most common purchasing rate among Canadian consumers. It is rare for people in Canada to buy chocolate every single day. For over half of consumers within the country, monthly chocolate spending would typically amount to anywhere between *** and ** Canadian dollars. Chocolate brands in North America In the same year, Canada’s favorite brand of chocolate was Lindt, a Swiss confectionery brand. Other favorites included Cadbury, Hershey’s, and Ferrero. Consumers in the United States favored Hershey's about twice as often as Lindt. Approximately ** percent of U.S. respondents who knew Hershey's consumed the brand's products.

The global premium chocolate market size is projected to grow from USD 42.30 billion in 2025 to USD 85.61 billion by 2033, exhibiting a CAGR of 9.2%.
Report Scope:

The average revenue per capita in the 'Chocolate Confectionery' segment of the food market in the United States was modeled to stand at ***** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per capita has risen by **** U.S. dollars since 2018. Between 2024 and 2030, the average revenue per capita will rise by ***** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Chocolate Confectionery.

US Chocolate Market size was valued at USD 18.5 Billion in 2023 and is projected to reach USD 26.7 Billion by 2031, growing at a CAGR of 4.6% during the forecast period 2024-2031.

US Chocolate Market: Definition/ Overview

Chocolate is a rich, sweet food product made from roasted and ground cacao seeds, typically processed from the beans of the Theobroma cacao tree. It is created by combining cocoa solids, cocoa butter, and varying amounts of sugar and sometimes milk, resulting in a range of products from dark and bitter to milk and sweet varieties. The base ingredient, cacao, originates in Central and South America and has been cultivated for thousands of years, first by indigenous civilizations like the Mayans and Aztecs who considered it a sacred and valuable commodity.

United States (US) Chocolate Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

The market for sugar-free chocolate in the United States has seen significant growth in previous years. After reaching close to a projected *** million U.S. dollars in 2023 it is expected that growth will slow down and the market will reach a size of approximately *** million U.S. dollars in 2028.

The Chocolate Stores industry is navigating a transition marked by health-forward reformulations, competitive pressure and shifting consumer indulgence preferences. Revenue in 2025 is forecast to dip by 2.0% to $1.3 billion, reflecting softer traffic amid persistent competition from grocery, online and mass-market confectionery sellers. However, stores have offset volume pressures through premium assortment and production innovation. Functional and plant-based chocolates have moved to the mainstream, supported by younger consumers seeking treats with lower sugar, natural ingredients and added wellness benefits. These offerings, combined with premium packaging and clean-label positioning, have allowed chocolatiers to maintain pricing power and stabilize profit despite supply volatility and heightened external competition. Revenue has grown modestly at a 0.9% CAGR, shaped by strong seasonality and strategic adaptation. The four major holiday peaks around Valentine's Day, Easter, Halloween and winter festivities have remained the core income engine, accounting for 65.0% of total chocolate sales in 2024, according to the National Confectioners Association. Yet, this dependence on seasonal spikes intensified sales volatility, pushing stores to develop micro-seasons and loyalty-driven promotions to sustain engagement. Cocoa prices surged in 2023 and 2024, testing profit, but disciplined sourcing, futures hedging and supplier diversification stabilized cost structures. Specialty stores leaned into craftsmanship, experiences and limited-time collections to differentiate from mass retailers, while the swell of organic, vegan and allergy-friendly assortments safeguarded their niche amid growing awareness of wellness and ethical sourcing. Industry performance in the coming years is modestly optimistic, with revenue projected to expand at a CAGR of 1.8% through 2030, reaching $1.5 billion. Disposable income gains, premiumization and sustainability leadership will underpin recovery and growth. Consumers will continue to trade up for artisanal, ethically sourced and functional chocolates that deliver both taste and transparency. Digital transformation will also redefine market dynamics. While online retailers will pressure independents, it will create new sales avenues for tech-enabled brands and subscription platforms. As sustainability and health remain at the heart of purchasing decisions, chocolate stores that merge ethical production, digital engagement and sensory experience will capture a larger share of an evolving indulgence market.

The United States chocolate and cocoa products market is expected to experience continued growth over the next decade, driven by increasing demand. Market performance is forecasted to expand with a CAGR of +0.3% in volume and +0.9% in value terms, with the market volume projected to reach 3.8M tons and value to reach $21.9B by the end of 2035.

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Premium Chocolate Market Size 2024-2028

The Premium Chocolate Market size is forecast to increase by USD 20.8 billion, at a CAGR of 9.48% between 2023 and 2028. Market expansion hinges on various factors, notably the introduction of new products, heightened consumer engagement in the market, and the implementation of marketing strategies. New product launches inject innovation into the market, attracting consumer interest and driving demand for novel offerings. Additionally, increasing market indulgence, characterized by consumer willingness to explore diverse products and experiences, fosters market growth by expanding the consumer base and driving sales volume. The market thrives on exquisite ingredients like high-quality cocoa, gourmet salt, and luxurious packaging, elevating the consumer experience. With additional flavors such as almonds and raspberry pieces, brands like Purdys Chocolatier and Cadbury offer a range of indulgent options. Furthermore, effective marketing strategies play a pivotal role in creating brand awareness, communicating product benefits, and influencing consumer purchasing decisions. By leveraging innovative marketing approaches, businesses can enhance brand visibility, establish a stronger market presence, and capitalize on emerging opportunities for growth. Together, these factors contribute to the dynamic expansion of the market, shaping its trajectory and fostering competitiveness within the industry.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

Products like Lindor truffles and Guylian exemplify the richness and an upscale appearance, catering to discerning tastes with low sugar. Rising concerns for quality and taste drive product innovation and the creation of limited-edition chocolates, ensuring a premium offering in the chocolate confectionery landscape.

By Distribution Channel

The market share by the offline segment will be significant during the forecast period. Offline sales channels include supermarket, hypermarkets, department stores, convenience stores, distributors, independent retailers, and specialty retailers. Popular supermarkets offering products include SPAR, Walmart, Meijer Inc., The Kroger Co. (Kroger), Carrefour, and Big Bazaar. Supermarkets and hypermarkets offer a wide variety of products from different brands, and consumers can easily select and purchase the desired product from these stores.

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The offline segment was valued at USD 22.70 billion in 2018. Offline distribution channels such as supermarkets and hypermarket chains are focusing on expanding the number of stores around the world. Walmart, for example, has announced plans to open 300 new stores in China by 2024 as part of its global expansion policy. Such expansion of supermarket and hypermarket chains will improve customer access and increase sales of such products, driving the growth of the market during the forecast period.

By Region

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Europe is estimated to contribute 43% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, Europe had the highest per capita consumption of chocolate in the world. Consumers tend to prefer premium chocolates as they are popular as gifts for special occasions. Additionally, many chocolate manufacturers, such as Ferrero International SA, have their headquarters in the region. These factors are one of the main reasons why Europe holds the dominant share of the market. In Europe, demand is outpacing sales of private-label chocolate. This is mainly because consumers are willing to pay higher prices for higher quality, better packaging, and richer flavor than other chocolates. The UK, Belgium, Germany, and Switzerland are among the leading markets in Europe. Hence, such factors are driving the market in Europe during the forecast period.

Market Dynamics and Customer Landscape

In the market, consumers savor indulgent treats crafted from the finest ingredients like cocoa butter and premium cocoa, ensuring premium product with superior taste and texture for breakfast cereal like cookie dough. From classic favorites like chocolate bars to unique offerings such as Limited-edition chocolate and White chocolates, brands focuses on gourmet chocolates with premium textured and flavors like Berry Crunch. With meticulous attention to detail, these chocolates promise a luxurious experience that delights the senses and satisfies the most discerning palates. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine the

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Industrial Chocolate Market Size 2025-2029

The industrial chocolate market size is forecast to increase by USD 2.76 billion, at a CAGR of 5% between 2024 and 2029.

Major Market Trends & Insights

Europe dominated the market and accounted for a 38% growth during the forecast period.
By the Application - Milk chocolate segment was valued at USD 3.97 billion in 2023
By the End-user - Confectionery segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 45.15 billion
Market Future Opportunities: USD 2.76 billion 
CAGR : 5%
Europe: Largest market in 2023

Market Summary

The market is a significant player in the global food industry, with a steady growth trajectory. According to recent market studies, the sector is expected to experience a notable increase in demand, driven by the expanding food processing and manufacturing sectors. This trend is particularly prominent in regions with a high consumption of chocolate products, such as Europe and North America. Moreover, there is a growing emphasis on sustainability within the chocolate industry, with companies focusing on sourcing ethically produced cocoa. This shift is in response to increasing consumer awareness and demand for sustainable and ethically produced goods.
In terms of production, the market is witnessing a transition towards automation and technological advancements to improve efficiency and productivity. Despite these positive developments, the market faces challenges such as price fluctuations in raw materials, including cocoa and sugar. These price variations can significantly impact the profitability of chocolate manufacturers. However, the industry remains dynamic, with ongoing research and development efforts aimed at creating innovative chocolate products that cater to diverse consumer preferences.

What will be the Size of the Industrial Chocolate Market during the forecast period?

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The market exhibits consistent growth, with current production accounting for approximately 4.5 million metric tons annually. Looking forward, this sector anticipates a steady expansion, projected to reach a CAGR of around 3.5% over the next several years. Notably, the market's focus on enhancing flavor through the use of compounds and improving refining efficiency has led to significant advancements. For instance, the adoption of fat substitutes and yield optimization techniques has resulted in a 15% increase in production capacity for some manufacturers.
In comparison, the integration of process control technologies, such as sensory attributes analysis and ingredient interactions monitoring, has enabled a 20% reduction in production costs for others. This juxtaposition highlights the strategic importance of both efficiency improvements and quality enhancements in the market.

How is this Industrial Chocolate Industry segmented?

The industrial chocolate industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Milk chocolate
  Dark chocolate
  White chocolate


End-user

  Confectionery
  Biscuits and bakery products
  Dairy and desserts
  Ice creams and frozen items
  Others


Product Type

  Cocoa Powder
  Cocoa Liquor
  Cocoa Butter
  Compound Chocolate
  Cocoa Powder
  Cocoa Liquor
  Cocoa Butter
  Compound Chocolate


Geography

  North America

    US
    Canada


  Europe

    Belgium
    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The milk chocolate segment is estimated to witness significant growth during the forecast period.

In the market, process optimization and fat content optimization are key trends driving growth. For instance, manufacturers are focusing on reducing fat content to cater to health-conscious consumers, with some milk chocolates now containing as little as 5% milk fat. Additionally, advancements in drying methods have led to improved energy efficiency, reducing energy consumption by up to 30% in some cases. Sugar reduction strategies are another significant trend, with sugar alternatives like stevia and erythritol gaining popularity. Rheological properties, flavor profiling, and aeration techniques are also essential aspects of chocolate production, ensuring the desired texture, taste, and aroma. Encapsulation technology, sensory evaluation, and ingredient sourcing are crucial for maintaining flavor stability and ensuring the highest quality.

Energy consumption is a critical concern in the chocolate industry, with some manufacturers implementing mass production technique

The Premium Chocolate Market Report is Segmented by Product Type (Premium Dark Chocolate, Premium Milk/White Chocolate), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Gourmet Stores, Online Retail, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).