Coffee consumption in the United States amounted to over 26.3 million 60-kilogram bags in the 2022/2023 fiscal year. This is a slight decrease from the total U.S. coffee consumption in the previous fiscal year.

Coffee production The coffee plant has its origins in Ethiopia and is now grown all over the world. Most of the world’s coffee is cultivated in South America, followed by Asia and Oceania. In 2021, over 77 million 60-kilogram bags of coffee were produced in South America. The majority of South America’s coffee production is attributed to Brazil. In the 2020/2021 fiscal year, global coffee production reached 175 million 60-kilogram bags.

Coffee brewing in the United States Americans love their coffee and have dozens of different methods and gadgets for brewing and preparing coffee. A 2020 survey of U.S. consumers found that the most commonly used coffee preparation methods were drip coffee makers and single cup brewers. However, drip coffee makers have become less popular over time. In 2010, 77 percent of coffee drinkers used drip coffee makers, while in 2020 this share had dropped to 41 percent.

In 2020, Americans drank an average of 1.87 cups of coffee per day. Between 2011 and 2020, U.S. coffee consumption per capita per day remained relatively close to two cups, with the exception of 2016, when U.S. survey respondents drank roughly 1.64 cups of coffee per day.

Coffee drinkers in the United States

In the United States, people aged seventy and older drank the most coffee per day in 2020. This particular age group drank an average of almost 2.2 cups per capita per day that year. Americans aged eighteen and nineteen drank the least per capita, namely about 0.8 cups a day. In terms of gender, men drank more than women per capita in the United States in the same year.

Time for coffee

In 2020, Americans drank about 1.3 cups of coffee during breakfast each day, making it the most common time of day for people to drink coffee in the United States that year. The least common time for Americans to drink coffee was during other meals.

In 2024, 67 percent of survey respondents in the United States stated that they drank coffee within the last day. About 26 percent of U.S. respondents had drunk espresso-based beverages instead. Coffee brands in the U.S. In 2020, Folgers produced over one billion U.S. dollars’ worth of sales in the United States, making it the leading brand of regular ground coffee by a significant margin. Total sales numbers generated by private coffee labels amounted to some 424 million U.S. dollars. Folgers Coffee was first introduced in 1850, and by 2020, had the largest ground coffee market share in the United States. The coffee giant was followed by other well-known brands, such as Maxwell House, Starbucks, and Dunkin’ Donuts. Arabica vs. Robusta In the commercial coffee industry, there are two main types of coffee species: Arabica and Robusta. Coffee beans of the Arabica variety are slightly larger, produce a smooth and aromatic taste, and are the most commonly produced coffee bean variety: in 2023/24, just over 97 million bags (60 kilograms each) of Arabica coffee were produced worldwide. Robusta beans are generally smaller and rounder, cheaper to cultivate, and taste quite bitter. Just over 74 million bags of this coffee type were produced during the same marketing year.

In 2024, the majority of American consumers drink coffee every day. About 73 percent of consumers report drinking coffee daily, while only 3.8 percent report drinking coffee just once a week. Additionally, 16.1 percent of consumers drink coffee a few times a week. The coffee market in the U.S. Domestic coffee consumption in the United States amounts to over 26.3 million 60-kilogram bags. There has been a steady increase in coffee consumption over the last decade. Many Americans buy their coffee at a coffee shop and café chain store. The vast majority of coffee shops and café chains in the U.S. are owned by either Starbucks or Dunkin'. There are 16,466 Starbucks stores in the U.S., compared to 9,580 Dunkin' stores. The next largest café chain, Dutch Bros Coffee, operates fewer than 1,000 locations. In terms of sales of coffee through supermarkets, drug stores, gas stations, and convenience stores, the leading single-cup coffee brand in the U.S. is Keurig Green Mountain, with a market share of about 23.3 percent. JM Smucker’s Dunkin' brand has a market share of approximately 18.6 percent. Coffee consumption by generation in the U.S. There are notable differences in coffee preferences among various generations. While Starbucks is the favorite coffee brand among Gen X, millennials, and Gen Z consumers, Baby boomers tend to prefer Dunkin'. Moreover, approximately 77 percent of baby boomers and 69 percent of Gen X report making coffee at home every day, compared to only 57 percent of millennials and 40 percent of Gen Z. The preferred brewing method also varies by generation. Gen X and millennials favor using Keurig machines and coffee pods, while baby boomers prefer coffee pot machines, and Gen Z gravitates toward ground coffee.

Th USA Coffee Market is Segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail, and Other Off-Trade Channels). The Report Offers Market Size and Values (in USD Million) for the Above Segments.

Forecast: Coffee Consumption in the US 2024 - 2028 Discover more data with ReportLinker!

In 2020, the Northeast was the leading region in terms of coffee consumption in the United States, drinking roughly 1.97 cups of coffee per capita per day. The South drank the least amount of coffee that year, namely about 1.8 cups a day.

Coffee consumption by location

In 2030, coffee consumers in the United States drank roughly 1.28 cups of coffee at home per day. Americans drank much less coffee outside of the house: the U.S. average amounted to around a fifth of a cup per day at work and at eating places that year.

Coffee import

The United States imported roughly 1.14 billion U.S. dollars' worth of Colombian coffee in 2019, making Columbia the largest coffee trading partner of the United States. Brazil, another South American country known for its coffee beans and for being the world’s largest coffee producing country in 2019, stood in second place, exporting 1 billion U.S. dollars’ worth of coffee to the United States that year.

Forecast: Coffee Consumption in the US 2022 - 2026 Discover more data with ReportLinker!

The statistic highlights the results of an online survey conducted by the National Coffee Association (NCA) as of January 2020. U.S. survey respondents were interviewed if they have consumed coffee the day before. The survey results revealed that 48 percent of African-American respondents drank coffee the day before.

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Coffee Market Size 2025-2029

The coffee market size is forecast to increase by USD 37.7 billion, at a CAGR of 6.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising consumption of this popular beverage. The trend toward specialty coffee and premiumization is also fueling market expansion. Consumers' increasing preference for high-quality, unique coffee blends is leading to increased demand for specialty coffee. Cold brew coffee, craft coffee, and ready-to-drink coffee have gained popularity, while coffee capsules and subscription services have transformed the convenience factor. Climate change and supply chain disruptions pose challenges to the industry, as extreme weather conditions and political instability in coffee-producing regions can impact production and availability. Despite these challenges, the market is expected to continue its growth trajectory, driven by consumer demand and innovation in the industry.

What will be the Size of the Coffee Market During the Forecast Period?

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The market encompasses the production, processing, and consumption of this popular beverage. With an estimated 25 million farmers cultivating coffee worldwide, production volumes continue to grow, driven by increasing consumer demand. Coffee's versatility, from traditional brews to gourmet roasts and innovative offerings like nitro coffee and herbal infusions, caters to diverse preferences. Coffee consumption is influenced by various factors, including age distribution, with a significant portion of consumers being millennials. Consumers seek out freshly roasted, single-origin, and sustainably produced beans, reflecting a trend towards higher quality and ethical sourcing. Health-conscious consumers are drawn to coffee's antioxidant properties, which contribute to brain health, heart health, and diabetes management.
Despite these positive attributes, coffee consumption may have negative health effects for some individuals, particularly those sensitive to caffeine. Alternatives, such as tea, matcha, and capsules, offer viable options for those seeking caffeine without the coffee experience. The market's growth is further influenced by cultural shifts, with coffee shops and high-end establishments becoming integral components of daily life in many parts of the world. Sustainability remains a key focus, with businesses and consumers alike prioritizing certified coffee and eco-friendly practices.

How is this Coffee Industry segmented and which is the largest segment?

The coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Arabica coffee
  Robusta coffee
  Liberica coffee
  Excelsa coffee


Application

  Food and beverage
  Pharmaceuticals
  Cosmetic


Geography

  Europe



  North America

    Canada
    US


  APAC

    Japan
    South Korea
    Vietnam


  Middle East and Africa



  South America

    Brazil

By Product Insights

The arabica coffee segment is estimated to witness significant growth during the forecast period.

The market is led by Arabica coffee, accounting for over 60% of total production. Arabica beans, with their mild, sweet, and slightly acidic flavor profile, are favored for their fruit and sugar notes. Compared to Robusta, Arabica coffee contains less caffeine, resulting in a smoother and more refined taste. Arabica coffee is primarily cultivated in optimal climates and altitudes, such as Brazil, Colombia, Ethiopia, Honduras, and Peru. These regions are known for producing high-quality Arabica beans that cater to discerning coffee consumers worldwide. Prominent companies offer various Arabica coffee products to meet diverse consumer preferences. Coffee innovation continues to drive the market, with advancements in technology, brewing methods, and sustainability initiatives.

Coffee processing methods, roasting techniques, and packaging trends have also evolved, with a focus on premium quality and eco-friendly practices. Coffee culture and artistry have intersected, with coffee shops and cafes serving as social hubs and creative spaces. Coffee's health benefits, including energy boost and productivity enhancement, have been extensively researched. Sustainability initiatives, such as organic cultivation and fair trade practices, have become essential to the industry. Coffee regulations and climate change have significant impacts on the market, with regulations ensuring quality and sustainability, and climate change affecting production.

The coffee industry outlook remains positive, with a growing wealthy population and increasing coffee consumption. Coffee continues to inspire various industries, from fashion and literature to film and music. Cof

The report covers Global Out-of-Home Coffee Market Consumption and it is segmented by category (regular coffee and gourmet/specialty coffee) and by geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market size and values are provided in terms of (USD Million) during the forecasted years for the above segments.

Coffee is one of the most widely consumed beverages in the world. In 2021/2022, nearly 176 million 60 kilogram bags of coffee were consumed worldwide, a slight increase from almost 167 million bags in the previous year.

Coffee Brewing Innovations The coffee industry is regularly coming up with innovative new methods for brewing coffee and serving it. Single cup brewers are a relatively new innovation which offer a quick and mess-free coffee brewing method for when one only wants a single cup of coffee without the hassle of brewing an entire pot. Keurig Green Mountain is the leading vendor of single-cup coffee in the United States.

Cold Brew Coffee Cold brew coffee is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee. It has become a popular menu item at coffee shops and cafes, but it also easy to make at home. The market for cold brew coffee was valued at 321 million U.S. dollars in 2017, and is expected to reach a staggering 1.37 billion U.S. dollars in market value by 2023.

The report covers South America RTD Coffee Market and is segmented By Packaging (Bottles (Glass and Pet) and Can)), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Online Retail and Others) and By Geography

Learn about the projected growth of the roasted coffee market in the United States, with consumption expected to increase over the next decade. Market volume is forecasted to reach 1.8M tons and market value to $16B by 2035.

In 2020, people aged 70 and over drank about 2.18 cups of coffee per capita in the United States, making it the age group that drank the most coffee on average that year. U.S. coffee consumption for respondents between the ages of 25 and 29 stood at roughly 2.15 cups a day.

Share of consumers by age

Not only did the older age groups drink more coffee than their younger counterparts in 2019, but they were also more likely to be coffee drinkers in general. That year, just under half of 18 to 24-year-olds drank coffee, while almost 70 percent of people aged 60 and older were coffee drinkers. In the United States as a whole, coffee drinkers drank an average of 1.87 cups per day in 2020.

Coffee preparation methods

In 2020, the drip coffee maker was the most popular method for brewing coffee in the United States. Some 41 percent of Americans used a drip coffee maker for their past-day consumption. Other common preparation methods included single cup brewing, using an espresso machine, and cold brewing.

The Australian Coffee Market Report is Segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD) During the Forecast Years for the Above Segments.

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Instant Coffee Market Size 2025-2029

The instant coffee market size is forecast to increase by USD 16.3 billion at a CAGR of 6.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of instant coffee among millennials and the rising trend of preparing instant espresso coffee at homes. This demographic shift, coupled with the convenience and affordability of instant coffee, is fueling market expansion. However, the market faces challenges from substitute products, including traditional coffee and tea, which continue to compete for consumer preferences. To capitalize on market opportunities, companies must focus on product innovation, such as improving taste and texture, and expanding their reach through strategic partnerships and distribution channels. Additionally, addressing consumer concerns regarding sustainability and ethical sourcing will be crucial for long-term success. Overall, the market presents a compelling opportunity for companies to meet the evolving needs of modern consumers while navigating the competitive landscape.

What will be the Size of the Market during the forecast period?

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The market experiences continuous growth, driven by evolving consumer preferences and busy lifestyles. This market encompasses various segments, including single-serve formats, home consumption, and specialty offerings. Freeze-drying technology plays a crucial role in enhancing the taste and quality of instant coffee, making it a viable alternative to traditional brewed coffee. Packaging innovations, such as stand-up pouches and single-serve sachets, cater to the convenience-oriented consumers. Multinational players and local craft brands alike capitalize on the market's potential, offering unique flavors and functional properties.
Single-origin coffee and premium blends cater to the increasing demand for high-quality instant coffee. Consumer preferences for coffee consumption patterns continue to shift, with online retailing gaining popularity. The working population's reliance on instant coffee as a quick and convenient solution fuels the market's expansion. Overall, the market is poised for significant growth, with various trends shaping its future.

How is this Instant Coffee Industry segmented?

The instant coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Spray-dried
  Freeze-dried


Distribution Channel

  Offline
  Online


Flavor

  Flavored
  Non-flavored


Packaging

  Jars
  Pouches
  Sachets
  Bulk packaging


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    UK


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Product Insights

The spray-dried segment is estimated to witness significant growth during the forecast period. The market is driven by the increasing preference for convenience among busy consumers and the growing popularity of single-serve formats. Spray drying is the dominant method used in instant coffee production, accounting for a significant market share. This process involves spraying coffee extract into hot air, which transforms it into fine powder that is later agglomerated into granules. The affordability and time-saving benefits of spray-dried instant coffee make it a preferred choice for many consumers. Additionally, packaging innovations, such as single-serve packets and coffee pods, have contributed to the market's growth. Consumer preferences for unique flavors, functional properties, and premium blends have also influenced the market.

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The spray-dried segment was valued at USD 22.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region, including China, Japan, South Korea, Australia, Malaysia, the Philippines, Vietnam, India, Taiwan, Thailand, Singapore, and Indonesia, presents significant growth opportunities for instant coffee companies. Major players in the APAC market in 2024 included Nestle, Unilever, Starbucks, Tata Global Beverages, and LUIGI LAVAZZA. Single-serve packets, such as those offered by Nestle, have gained popularity due to their affordability and convenience. Consumers appreciate the ability to sample new flavors wi

In 2023, the majority of American consumers reported drinking coffee every day. In fact, about 83 percent of Baby Boomers, 74 percent of Gen X, 66 percent of Millennials, and 42 percent of Gen Z surveyed said so. Accordingly, it can be stated that the younger the generation, the lower the daily coffee consumption.

Forecast: Green Coffee Domestic Consumption in the US 2022 - 2026 Discover more data with ReportLinker!

The US Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles) and by Distribution Channel (Off-trade, On-trade). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region