The United States is well-known for producing big coffee shop brands such as Starbucks, Dunkin' Donuts, Caribou and more. Therefore, it may come as no surprise that the market value of the United States coffee shop industry reached 45.8 billion U.S. dollars in 2022. This shows growth over 2020, when the industry was drastically affected by the coronavirus pandemic, resulting in massive closures of coffee shops across the country to prevent the spread of the virus. What are the leading coffee shop brands in the U.S.? Almost 40 percent of U.S. consumers said that they ordered from a coffee or snack shop more than once a week. However, some brands are bigger with consumers than others. When looking at sales of leading coffee shop chains in the U.S., Starbucks led the ranking with over double the sales of competitor Dunkin’, which took second place. Meanwhile, Dutch Bros Coffee ranked third, generating almost 28 million U.S dollars less in sales than leader, Starbucks.
How many coffee shops are there in the United States? The number of coffee shops in the U.S. reached around 38.4 thousand in 2022, showing growth over the previous year. Among the top selected coffee shops, Starbucks was the coffee chain with the most locations in the United States, with over half as many coffee shop chains as its closest rival, Dunkin’. Meanwhile, other notable chains like Dutch Bros Coffee, Tim Hortons, and Scooter’s Coffeehouse also appeared in the ranking.

Th USA Coffee Market is Segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail, and Other Off-Trade Channels). The Report Offers Market Size and Values (in USD Million) for the Above Segments.

The market size of instant coffee was 28 billion U.S. dollars worldwide in 2016. By 2020 the global instant coffee market is expected to be worth around 36.3 billion U.S. dollars.

Leading U.S. Coffee Brands

The leading regular ground coffee brands in the United States in 2018 were Folgers, Maxwell House, and Starbucks. Sales of Folgers coffee amounted to over one billion U.S. dollars in that year. Private label was also among the leading brands of coffee, with about 437.5 million U.S. dollars in sales. Another popular new coffee segment is ready-to-drink coffee, which is led by the brands Starbucks and International Delight.

Coffee Drinkers in the U.S>

On average, Americans drink just over two cups of coffee per day. Coffee consumption varies slightly depending on the region of the United States. In the Northeast, the average consumer drinks about 2.3 cups of coffee per day, a higher amount than any other part of the United States. The South consumes the least amount of coffee per capita, at just under 1.9 cups per day.

In the 52 weeks ended May 17, 2020, Folgers was the leading ground coffee brand in the United States, accounting for about over 25 percent of the U.S. ground coffee market. Starbucks ranked in second place, with a market share of around 12 percent.

Coffee brands in the United States

The leading coffee brand of 2020, Folgers Coffee, produced over one billion U.S. dollars in sales in the United States that year. Dunkin’, which stood in fifth place, reached sales numbers of about 315 million U.S. dollars. In the previous year, private labels dominated the single-cup coffee brand sales list in the United States. Private labels single-cup sales amounted to about 950 million U.S. dollars. Other major brands on the list included Starbucks and Keurig Donut Shop.

Coffee brands in U.S. C-stores

Stok was by far the most popular brand of cold brew coffee bought in C-stores (convenience stores) in the United States in 2019. C-store sales of Stok cold brew coffee reached nearly 7 million U.S. dollars that year. Within that year’s cappuccino/iced coffee category, Starbucks Frappuccino and Doubleshot each generated the highest sales figures in the country.

Coffee rose to 360.10 USd/Lbs on June 9, 2025, up 0.73% from the previous day. Over the past month, Coffee's price has fallen 5.85%, but it is still 62.14% higher than a year ago, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. Coffee - values, historical data, forecasts and news - updated on June of 2025.

The relatively nascent Ready-to-Drink (RTD) Coffee Production industry, which makes canned and bottled coffee and espresso drinks, has experienced a surge in demand as US consumers' fast-paced lifestyles have created a need for quick options, especially in the morning. Large producers and new entrants have rushed to meet the swell in demand driven largely by millennials, who make up the largest consumer group for ready-to-drink coffee products. Companies have rolled out countless new products, from new varieties in the dominant RTD cold brew segment to niche options catering to a variety of health, dietary and sustainability conscious preferences. With consumers in a better position to spend on these affordable luxuries as per capita disposable income has grown, the RTD coffee market has benefited from the confluence of these trends. Overall, industry revenue is expected to increase at a CAGR of 4.4% over the past five years to an estimated $5.4 billion in 2025, despite a 0.6% dip in revenue in 2025. The COVID-19 pandemic provided new opportunities for the industry, resulting from its significant disruptions. Millions of Americans were forced to adopt a work-from-home routine. This rapid change in lifestyle produced new demand from consumers unable to enjoy premium drinks at coffeehouses, which were initially shuttered and operated under substantial restrictions for years. Consequently, industry revenue grew double digits in 2020 and 2021, fueling an expansion in profit. Strong consumer demand and new product offerings will continue to drive growth for the industry. Americans will continue to heighten coffee consumption and RTD coffee beverages will capture a larger share of the coffee market as the modern on-the-go lifestyle resumes. International markets are expected to play an even greater role in the industry's expansion moving forward, as companies seek to realize lower labor costs abroad and domestic producers seek to introduce RTD coffee beverages in new markets. Even as price competition heightens as imports grow, industry revenue will increase at a CAGR of 1.9% over the next five years to an expected $5.9 billion in 2030.

In 2024, 67 percent of survey respondents in the United States stated that they drank coffee within the last day. About 26 percent of U.S. respondents had drunk espresso-based beverages instead. Coffee brands in the U.S. In 2020, Folgers produced over one billion U.S. dollars’ worth of sales in the United States, making it the leading brand of regular ground coffee by a significant margin. Total sales numbers generated by private coffee labels amounted to some 424 million U.S. dollars. Folgers Coffee was first introduced in 1850, and by 2020, had the largest ground coffee market share in the United States. The coffee giant was followed by other well-known brands, such as Maxwell House, Starbucks, and Dunkin’ Donuts. Arabica vs. Robusta In the commercial coffee industry, there are two main types of coffee species: Arabica and Robusta. Coffee beans of the Arabica variety are slightly larger, produce a smooth and aromatic taste, and are the most commonly produced coffee bean variety: in 2023/24, just over 97 million bags (60 kilograms each) of Arabica coffee were produced worldwide. Robusta beans are generally smaller and rounder, cheaper to cultivate, and taste quite bitter. Just over 74 million bags of this coffee type were produced during the same marketing year.

The market size of the coffee and snack shop sector in the United States totaled 68.5 billion U.S. dollars as of August 2024. Meanwhile, the number of businesses reached nearly 78,000 and employment reached over 900,000.

In 2024, the U.S. coffee and tea market increased by 8.6% to $18.3B, rising for the sixth year in a row after three years of decline. The market value increased at an average annual rate of +3.7% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs in 2024 and is expected to retain growth in the near future.

The global instant coffee market is estimated to be valued at USD 33.18 billion in 2023 and is projected to reach USD 54.56 billion by 2033, exhibiting a CAGR of 5.58% during the forecast period. The market growth is primarily driven by the increasing urbanization, the rising preference for instant coffee due to its convenience and ease of preparation, and the expansion of the coffee culture worldwide. Moreover, the increasing demand for flavored instant coffee and the growing popularity of e-commerce channels are further contributing to the market expansion. North America and Europe are the major markets for instant coffee, accounting for a significant share of the global market. However, the Asia Pacific region is projected to witness the highest growth rate during the forecast period due to the rising disposable income, changing lifestyles, and increasing awareness of the health benefits associated with coffee consumption. Key players operating in the instant coffee market include JAB Holding Company, Nestlé SA, Unilever PLC, The Coca-Cola Company, and Starbucks Corporation, among others. These companies are focused on product innovation, strategic partnerships, and expanding their distribution networks to maintain their market positions. Recent developments include: February 2024: FMCG major Nestle expanded its manufacturing footprints and operations in India by investing between INR 6,000 and 6,500 crore during 2020-2025. Nestle India invested INR 7,000 crore, but the investment in the last five years by the company is more than the previous 20 to 25 years., February 2024: Hindustan Unilever Limited (HUL) expanded its Bru Gold portfolio with a new range of flavored coffee in vanilla, caramel, or hazelnut. The company is focused on driving growth by attracting more users, creating more consumption occasions, and premiumising its portfolio., February 2024: Bank of America and Starbucks Coffee Company announced a partnership agreement allowing customers to earn up to 2% cashback on qualifying purchases with Starbucks Rewards account.. Key drivers for this market are: Growing Popularity of Single-Origin Coffee, Product Differentiation and Marketing Strategies. Potential restraints include: Presence of Substitutes Hampering Market Growth. Notable trends are: Growing Popularity of Single-Origin Coffee.

Interactive chart of historical daily coffee prices back to 1969. The price shown is in U.S. Dollars per pound.

The Global Coffee Market Report is Segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Report Offers the Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.

• Espresso Coffee Market Scope:

The report on Espresso Coffee Market offers in-depth analysis of market trends, drivers, restraints, opportunities etc. Along with qualitative information, this report includes the quantitative analysis of various segments in terms of market share, growth, opportunity analysis, market value, etc. for the forecast years. The global espresso coffee market is segmented on the basis of type, application, and geography.

The Global Espresso Coffee market is estimated to be US$ XX.X Mn in 2019 and is projected to increase significantly at a CAGR of x.x% from 2020 to 2028. Read More

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Global Coffee Extract Market is estimated to be valued US$ XX.X million in 2019. The report on Coffee Extract Market provides qualitative as well as quantitative analysis in terms of market dynamics, competition scenarios, opportunity analysis, market growth, etc. for the forecast year up to 2029. The global coffee extract market is segmented on the basis of type, application, and geography.

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Market Size statistics on the Coffee & Snack Shops industry in United States

Global decaffeinated coffee exports dropped from $1.6B in 2019 to $1.5B in 2020. Germany remains the world’s largest supplier, accounting for 48% of the total decaffeinated coffee exports in 2020. Last year, Germany saw a decrease in coffee exports, as its major trade partner, the U.S., had reduced the purchases. The average export price for decaffeinated coffee jumped by +5.6% y-o-y to $4,618 per ton in 2020. The U.S., Spain and the Netherlands continue to lead in global decaffeinated coffee imports.

Global organic coffee market size had reached revenue of US$ $7 Bn in 2020, and is expected to attain $13 Bn by 2026 end, hitting a CAGR of 8.5% from 2021 onwards

In 2024, the U.S. roasted coffee market decreased by -1.8% to $13.1B for the first time since 2020, thus ending a three-year rising trend. The market value increased at an average annual rate of +1.7% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Roasted coffee consumption peaked at $13.4B in 2023, and then dropped modestly in the following year.

For the 52 weeks ended May 19, 2024, Keurig Green Mountain was the first ranked single-cup coffee brand in the United States, capturing 22 percent of the market. It was ahead of private label, with a share of 21.9 percent. Single cup coffee industry In 2020, 40 percent of consumers in the United States owned a single-cup coffee brewing system. Coffee shop chains such as Starbucks and Dunkin’ Donuts have started to produce their own single-cup coffee capsules to compete with Keurig and private label brands. Single-cup coffee generated retail sales of up to 3.88 billion U.S. dollars in the United States in 2017. Starbucks and Folgers have a single-cup coffee penetration rate of 31.6 and 26.3 percent, respectively, in American households. Founded in 1981, Keurig Green Mountain has over 400 different varieties of coffee and other beverages. The brand sells coffee beans and ground coffee in bags and fractional packs, most notably in Keurig K-Cup single-serve pods. In 2015, the brand sold its single-serve cup packs at an average price of 0.33 U.S. dollars.

For most of the five years to 2023, the Coffee Store Franchises industry has experienced robust growth as the franchise model continues to be a popular method for large chains to expand their company footprint with relatively low capital investment. The most significant industry player, Dunkin' Brands Group Inc. (Dunkin'), has added more than 1,500 franchises to its network during the current period, expanding into underrepresented regions relative to its traditional stronghold in the Northeast. Although rising consumer spending and improving economic conditions encouraged industry revenue growth during most of the period, COVID-19 and the accompanying social distancing regulations stifled industry revenue in 2020. Over the five years to 2023, industry revenue increased an annualized 1.0% to $13.5 billion, including an increase of 1.7% in 2023 alone. Additionally, industry profit has fallen over the five years to 2023.The industry is highly concentrated; Dunkin' has over 8,500 stores in the United States alone. Therefore, the franchise's performance is highly correlated with the overall industry. The total number of coffee store franchises has been boosted by Canada-based Tim Hortons' movement into the United States, where it now has over 500 franchise locations. While there are numerous small coffee store franchises, they struggle to compete with the brand recognition of Dunkin' or Starbucks, which dominate coffee sales at the retail level. Coffee store franchises are becoming increasingly concentrated in the hands of fewer owners as significant, well-capitalized franchisee networks that own hundreds of stores play an expanding role.Over the five years to 2028, the Coffee Store Franchises industry is expected to grow as economic conditions improve and consumers return to establishments. Additionally, demand for specialty drinks, which are not readily prepared in one's home or require special equipment to replicate, is expected to increase. Consequently, coffee store franchises are expected to continue employing specialized labor and equipment to meet consumer preferences. Over the five years to 2028, industry revenue will grow an annualized 1.2% to $14.4 billion.