With a share of almost **** percent in 2022, Ferrero led the U.S. confectionery market. The company was closely followed by top competitor Hershey, which held a share of about ** percent that year. Popular candy types Among the various types of products in the confectionery sector, chocolate usually generates the highest sales numbers. In 2021, Western Europe accounted for the highest market share of chocolate confectionery worldwide. That region of the world houses many of the countries with the highest consumption of chocolate per capita in the world. Non-chocolate Besides chocolate, the U.S. confectionery industry also produces non-chocolate candy. In 2020, this specific segment generated almost **** billion U.S. dollars’ worth of sales in the United States. The segment includes various types of candy, such as licorice, specialty nuts, and breath fresheners. Chewy candy, such as jellybeans or taffy, was the leading non-chocolate candy category: chewy candy generated about *** billion U.S. dollars’ worth of sales in 2021.

The North America Confectionery Market Report is Segmented by Product Type (Chocolate, Sugar Confectionery, Snack Bar, Gums), Packaging Type (Single-Serve, Multipacks), Price Tier (Mass, Premium), Distribution Channel (Supermarket/Hypermarket, Convenience Store, Online Retail, Others), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

Over the forecast period until 2029, the online revenue share is forecast to exhibit fluctuations among the two segments. Only for the segment Online, a significant increase can be observed over the forecast period. Here, the online revenue share exhibits a difference of ***** percent between 2021 and 2029. Find further statistics on other topics such as a comparison of the online revenue share in the Philippines and a comparison of the online revenue share in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

In 2018 in the United States, chocolate candy captured the biggest share of the confectionery market (** percent). Non-chocolate candy and gum had ** percent and *** percent market shares, respectively.

Snapshot img

US Confectionery Market Size 2025-2029

The US confectionery market size is valued to increase by USD 13.5 billion, at a CAGR of 4.7% from 2024 to 2029. Seasonal demand for confectioneries will drive the US confectionery market.

Major Market Trends & Insights

By Distribution Channel - Offline segment was valued at USD 34.30 billion in 2022
By Product - Chocolate segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029 : 4.7%

Market Summary

The Confectionery Market in the US is witnessing significant growth, driven by the increasing preference for sweet treats and the rising demand for functional confectionery products. According to recent studies, the market for confectionery in the US is expected to experience steady expansion, fueled by consumer trends such as the preference for healthier options and the growing popularity of Medicated Confectionery. The market's growth is, however, not without challenges. The fluctuating prices of raw materials, such as cocoa and sugar, pose a significant threat to operational efficiency and profitability. To mitigate these challenges, confectionery manufacturers are focusing on supply chain optimization and compliance with regulatory requirements.
For instance, a leading confectionery company implemented a real-time monitoring system to track raw material prices and optimize production schedules accordingly. This resulted in a 15% reduction in raw material wastage and a 12% increase in operational efficiency. Additionally, the company invested in automation technologies to ensure compliance with food safety regulations, reducing the risk of product recalls and enhancing customer trust. In conclusion, the Confectionery Market in the US is experiencing steady growth, driven by consumer trends and the increasing demand for functional confectionery products. However, manufacturers face challenges such as raw material price fluctuations and regulatory compliance.
To overcome these challenges, companies are focusing on supply chain optimization and automation technologies to improve operational efficiency and ensure regulatory compliance.

What will be the Size of the US Confectionery Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Confectionery in US Market Segmented ?

The confectionery in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Chocolate
  Sugar confectionery
  Gums


Type

  Conventional
  Organic


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The dynamic confectionery market in the US continues to evolve, with product diversification strategies expanding beyond traditional hard candy formulations to include chocolates, gummi candies, and caramels. Manufacturers employ advanced techniques such as chocolate tempering, molding, and mass production to meet consumer demand. Supply chain optimization, ingredient cost optimization, and distribution network efficiency are crucial for maintaining profitability. Confectionery Waste Management and automated production lines contribute to manufacturing efficiency, while consumer behavior insights inform new product innovation. Key players invest in sensory evaluation methods, quality control procedures, and nutritional labeling requirements to cater to evolving consumer preferences.

For instance, chocolate manufacturers use coating application methods and candy coating formulations to texture modify and extend shelf life. Ingredient sourcing strategies and production yield improvement are essential for process optimization, with sweetener alternatives and flavor development processes driving innovation. The confectionery industry generates approximately USD35 billion in annual sales, underscoring its significant impact on the US food market.

Request Free Sample

The Offline segment was valued at USD 34.30 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The confectionery market in the US continues to evolve, driven by advancements in technology and consumer preferences. One significant area of focus is optimizing production processes to enhance efficiency and profitability. Chocolate tempering machine calibration and sugar crystallization prevention methods are essential for high-speed confectionery production

United States (US) Confectionery Market is expected to grow during 2025-2031

The North America Sugar Confectionery Market report segments the industry into Confectionery Variant (Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Country (Canada, Mexico, United States, Rest of North America). Five-year historical trends and forecasts are included.

The U.S. Confectionery Market size was valued at USD 39.57 billion in 2023 and is projected to reach USD 54.94 billion by 2032, exhibiting a CAGR of 4.8 % during the forecasts period. This growth is primarily attributed to the increasing demand for indulgent treats, technological advancements in production processes, and a growing consumer base with disposable income. The U. S. Confectionery Market still holds a rich potential as a sum of tradition and innovation. Led by Hershey’s, Mars, and Nestle, it presents various profiles of customers and their preferences. The types of chocolates may range from the traditional chocolate bar to specialty chocolate for specialized markets, such as organic, vegan, and low-sugar chocolates. There’s been a shift towards healthier indulgence, which has given rise to more exotic confectionery products with improved nutritional profiles, and retro-sweets remain popular. Online buying has revolutionized the industry and makes specialty products easily accessible for customers.

U.S. Confectionery Market size was valued at USD 36.8 billion in 2021 and is poised to grow from USD 38.2 billion in 2022 to USD 55.4 billion by 2030, growing at a CAGR of 4.8%

In the confectionery market in the United States in 2024, the preserved pastry goods & cakes segment generated the highest revenue, reaching approximately ************* U.S. dollars. The chocolate confectionery segment ranked second with around ************* U.S. dollars, while sugar confectionery followed with about ************* U.S. dollars.

The Hershey Company was the leading chocolate manufacturer in the United States in 2022 in terms of market share. The company held approximately 35.5 percent of the total market, with only Mars as a significant competitor for market leader. In terms of the total confectionery market, Mars has Hershey beat for largest market share, but only barely edged out their competitor by about 0.4 percent. Hershey’s history The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton Hershey, and many places in the town bear the Hershey name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as of January 2019, with a cost of 150 million dollars. Hershey’s popularity Hershey’s generous market share in the United States is due to the confectionery company’s popularity across brands. In a 2018 survey, three of the top four most popular chocolate brands among consumers were sold by Hershey. When it comes to Halloween candy, the company’s Reese’s Peanut Butter Cups were the prized chocolate among trick-or-treaters of all ages.

The South America Confectionery Market Report is Segmented by Product Type (Chocolate, Sugar Confectionery, Snack Bar, Gums), Packaging Type (Single-Serve, Multipacks), Price Tier (Mass, Premium), Distribution Channel (Supermarket/Hypermarket, Online Retail Store, and More), and Geography (Brazil, Argentina, Colombia, Chile, Rest of South America). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

The revenue in the 'Chocolate Confectionery' segment of the food market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Chocolate Confectionery.

The confectionery market is projected to be valued at USD 324.7 billion in 2025 and is anticipated to grow to USD 605.8 billion by 2035, registering a compound annual growth rate (CAGR) of 6.2% over the forecast period.

Semi-Annual Demand Space Update

Country-wise Insights

The North America Sugar Confectionery Market size was valued at USD 26880 Million in 2023 and is projected to reach USD 38972.24 Million by 2032, exhibiting a CAGR of 5.45 % during the forecast periods. The North American sugar confectionery market has shown positive growth, thanks to increasing demand from consumers for sweet foods and uniquely developed confectionery products. Apart from these, there exist varieties of products, such as chocolate, gummies, hard candies, etc., which address the consumer preference. The applications are from self-consumption to gift items and celebration purposes. Improvements in production and packaging increase product quality and shelf life. The market is characterized by increasing premium and health-oriented solutions that meet dietary trends. In this respect, a major driving force is its broad consumer base, as well as the continuous pipeline of new products that drive the growth. Overall, the sector benefits from its dynamism in terms of the range of products offered and their adaptability to consumer trends. Recent developments include: July 2023: HARIBO® officially began gummi production at its first-ever North American manufacturing facility, located in Pleasant Prairie, Wis. The brand-new, state-of-the-art factory was created to meet the growing demand by US consumers of the beloved gummi brand, which produces over 25 varieties of gummi treats in the US and more than 1,200 types globally.May 2023: Mondelēz International Inc. opened its new Global Research & Development (R&D) Innovation Center in Whippany, New Jersey. The state-of-the-art facility, which is supported by an investment of nearly USD 50 million, includes pilot and scale-up capability for cookies, crackers, and candy.March 2023: Hershey's introduced new Hershey's Kisses’ Milklicious candies, featuring a creamy chocolate milk filling packed into the delicious center of a rich, milk chocolate Hershey's Kisses candy.. Key drivers for this market are: Increasing demand for meat alternatives. Potential restraints include: Presence of numerous alternatives in the plant proteins. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The global confectionery market size was USD 314.22 billion in 2024 & is projected to grow from USD 326.48 billion in 2025 to USD 443.38 billion by 2033.
Report Scope:

The United States confectionery market reached approximately USD 38.60 Billion in 2024. The market is projected to grow at a CAGR of 5.00% between 2025 and 2034, reaching a value of around USD 62.88 Billion by 2034.

The U.S. chocolate and confectionery market rose markedly to $25.3B in 2024, picking up by 8.8% against the previous year. The market value increased at an average annual rate of +4.2% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 with an increase of 8.9% against the previous year.

Snapshot img

Chocolate Confectionery Market Size 2024-2028

The chocolate confectionery market size is valued to increase USD 31 billion, at a CAGR of 4.36% from 2023 to 2028. Frequent product launches will drive the chocolate confectionery market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Product - Chocolate bars segment was valued at USD 50.50 billion in 2022
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 45.58 billion
Market Future Opportunities: USD 31.00 billion
CAGR : 4.36%
APAC: Largest market in 2022

Market Summary

The market is a dynamic and ever-evolving industry, characterized by continuous innovation and consumer preferences. Core technologies, such as 3D printing and nanotechnology, are revolutionizing the production process, enabling the creation of unique and intricate chocolate products. Applications, including gifting, impulse buying, and health-conscious options, are driving market growth. Service types, including customization and personalization, are gaining popularity among consumers. Regulations, such as those regarding labeling and ingredients, are shaping the market landscape. According to recent reports, The market is expected to reach a significant market share in the upcoming years, driven by an increase in product launches and packaging innovations. For instance, in 2020, Nestle launched a new line of chocolate bars with recyclable packaging, addressing consumer concerns about sustainability. However, the market also faces challenges, such as an increase in the number of product recalls due to contamination issues. Despite these challenges, opportunities exist for companies to differentiate themselves through product quality, ethical sourcing, and sustainable practices.

What will be the Size of the Chocolate Confectionery Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Chocolate Confectionery Market Segmented and what are the key trends of market segmentation?

The chocolate confectionery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductChocolate barsBoxed assortments and seasonal variantsOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSEuropeGermanyUKAPACChinaIndiaRest of World (ROW)

By Product Insights

The chocolate bars segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, chocolate bars continue to dominate with a significant market share of 55.3% in 2023. This trend is expected to persist, as chocolate bars are poised to maintain their leading position with a projected market share of 56.8% by 2028. The chocolate bars segment encompasses countlines and molded bars. Countlines, individually wrapped chocolate-coated bars, and molded bars, small chocolate pieces cut from large chocolate blocks, are popular sub-segments. Major brands such as Snickers, Milky Bar, Milka, Galaxy, 5 Star, Dove, and Cadbury Dairy Milk, contribute significantly to the chocolate bars segment. Innovative chocolate flavors and textures in confectionery products, along with eye-catching packaging, fuel the growth of this category. Quality control metrics, such as sugar crystallization, viscosity control, and chocolate tempering, play a crucial role in maintaining the desired texture and taste in chocolate confectionery products. Ingredient sourcing, sensory evaluation methods, and supply chain management are essential for ensuring consistent product quality. Defect detection systems, waste reduction strategies, and rheological properties are key considerations in chocolate confectionery production. Ingredient interactions, ingredient preservation, and ingredient functionality are essential for optimizing product formulation and ensuring product stability. Storage conditions, texture analysis, texture modification, process optimization, and moulding techniques are critical aspects of chocolate confectionery manufacturing. Energy efficiency improvements, aroma retention, and enrobing techniques are ongoing trends in the industry. Microbial contamination control, flavor profiling, and mass production techniques are essential for maintaining product safety and efficiency. Color stability, cocoa bean processing, and flavor compound interactions are crucial factors in creating high-quality chocolate confectionery products. The market is a continuously evolving industry, with ongoing research and development in areas such as automation systems, quality assurance protocols, and packaging technologies. The

The global sugar confectionery market is a substantial and dynamic sector, exhibiting consistent growth driven by several key factors. The market's size, while not explicitly stated, can be reasonably inferred to be in the billions of dollars based on the presence of numerous multinational corporations and a substantial CAGR (Compound Annual Growth Rate). The high CAGR suggests robust expansion fueled by increasing disposable incomes in developing economies, a growing preference for convenient and indulgent snacks, and the continued innovation in product offerings, encompassing healthier options and unique flavors to cater to evolving consumer preferences. Major market drivers include the rising popularity of chocolate confectionery, gummy candies, and hard candies, particularly amongst younger demographics. However, the market faces certain restraints, including growing health concerns related to sugar consumption leading to increased demand for sugar-reduced or sugar-free alternatives, stringent government regulations on sugar content in food products, and fluctuating raw material prices (e.g., sugar, cocoa, dairy). Market segmentation likely includes various product types (chocolate, hard candies, gummies, etc.), distribution channels (retail, online, food service), and geographic regions. The competitive landscape is intensely competitive, with established multinational players like Mars, Nestlé, and Ferrero dominating market share alongside regional and local brands. The forecast period (2025-2033) suggests continued market expansion, although the rate of growth may moderate slightly due to the aforementioned restraints. Companies are likely responding to consumer demand for healthier options by introducing products with reduced sugar content, natural sweeteners, or functional ingredients. Further growth will depend on successful product diversification, effective marketing strategies targeting specific consumer segments, and strategic mergers and acquisitions to consolidate market share. Regional variations in growth will be influenced by factors such as economic development, cultural preferences for confectionery, and regulatory environments. The ongoing emphasis on sustainability and ethical sourcing of ingredients will also play a significant role in shaping the market's future trajectory. Analyzing trends in each segment and region will provide a granular view of market opportunities for players. Recent developments include: July 2023: HARIBO® officially began gummi production at its first-ever North American manufacturing facility, located in Pleasant Prairie, Wis. The brand-new, state-of-the-art factory was created to meet the growing demand by US consumers of the beloved gummi brand, which produces over 25 varieties of gummi treats in the US and more than 1,200 types globally.June 2023: Tic Tac launched a new spearmint flavor variant in India. The introduction of this refreshing and strong mint variant is aimed at meeting the longstanding demand for a flavor that can be enjoyed in diverse moments throughout the day, such as after meals, workouts, and before important meetings.May 2023: Mondelēz International Inc. opened its new Global Research & Development (R&D) Innovation Center in Whippany, New Jersey. The state-of-the-art facility, which is supported by an investment of nearly USD 50 million, includes pilot and scale-up capability for cookies, crackers, and candy.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.