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Consumer Packaged Goods Market Size 2025-2029

The consumer packaged goods market size is forecast to increase by USD 1,476.3 billion at a CAGR of 4.9% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing sales of CPG products through e-commerce channels. With the convenience and accessibility offered by online shopping, consumers are increasingly turning to e-commerce platforms to purchase their favorite CPG products. Personalized fragrances and skincare products are emerging trends, catering to the growing demand for customized offerings.
Additionally, another trend shaping the market is the rise of direct-to-consumer (D2C) brands. These brands are disrupting traditional retail models by selling their products directly to consumers, often through their own websites or social media channels. Additionally, global inflation and supply chain disruptions continue to pose challenges for CPG companies, requiring them to adapt and innovate to meet consumer demand. Overall, these trends and challenges present both opportunities and risks for players in the CPG market.

What will be the Size of the Consumer Packaged Goods Market During the Forecast Period?

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The market in emerging nations is experiencing significant growth due to rising disposable income and increasing urbanization. With per capita income on the rise, consumers in these regions are developing a preference for clothes and various CPG products. However, challenges persist in the form of pollution and incorrect labeling, which can negatively impact consumer trust. The future prospects for the CPG industry are promising, with competition intensifying as more players enter the market. Volatile commodity prices and regulatory challenges pose significant risks, necessitating strategic planning and adaptability.
Moreover, private label brands are gaining popularity due to their affordability and perceived quality, putting pressure on established players. E-commerce and online shopping have revolutionized the way consumers purchase CPG products, enabling greater convenience and accessibility. Despite these challenges, the CPG industry in emerging nations presents numerous opportunities for growth. Companies must navigate regulatory landscapes, ensure product quality, and adapt to evolving consumer preferences to succeed in this dynamic market.

How is the Consumer Packaged Goods Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food and beverages
  Personal care and cosmetics
  Household supplies
  Pharmaceuticals
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In today's fast-paced world, consumers prioritize convenience and sustainability in their purchasing decisions, particularly in the market. With the rise of dual-income households and busy lifestyles, the demand for ready-to-eat food with longer shelf lives has increased. Packaged foods and beverages cater to this need, allowing consumers to minimize food preparation time and reduce food waste. The longer shelf lives of these products contribute to sustainability goals by decreasing the likelihood of spoilage at both the consumer and retail levels. Moreover, the economic benefits of purchasing in bulk and having a stock of food items with extended shelf lives appeal to budget-conscious consumers. As consumers become more environmentally aware, the CPG industry's focus on sustainability will continue to grow, ensuring the market's long-term success.

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The food and beverages segment was valued at USD 1,625.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is witnessing expansion due to various factors. Primary drivers include the rise in disposable income and evolving lifestyles in nations like the US and Canada, leading to increased consumer expenditure on c

This statistic depicts the sales of consumer packaged goods (CPG) in the United States in 2015 and provides a forecast for 2020. In 2015, U.S. CPG sales amounted to about 635.8 billion U.S. dollars.

Consumer packaged goods

The consumer packaged goods (CPG) industry is one of the largest and most successful industries in North America. During the last several decades, this industry experienced remarkable growth in both revenue and shareholder returns, fueled by the expansion of emerging-market economies and the subsequent increase in global consumption. The last few years, however, saw a decline in people’s disposable incomes, as well as a general change in consumer attitudes. Nevertheless, CPG sales in the United States constantly grew over the past five years. Sales figures were estimated to exceed 760 billion U.S. dollars by 2016. Consumer packaged goods include commodities such as food and drinks, clothing and footwear, tobacco and cleaning products. CPGs are consumable items which need frequent replacing, unlike automobiles or furniture.

In 2014, U.S. consumers spent approximately 398 billion U.S. dollars on consumer packaged goods, with Baby Boomers and Senior citizens accounting for more than half of the country’s CPG expenditure. Grocery stores were the most popular CPG distribution channel, followed by drugstores and mass merchandisers and/or supermarkets. That year, 99 percent of U.S. households had bought consumer packaged goods from grocery stores.

CPG companies employ different marketing strategies to boost revenues. For instance, some 23 billion CPG coupons were redeemed in the United States from 2007 to 2014. As a result, American consumers were able to save some three billion U.S. dollars on consumer packaged goods annually.

Global consumer packaged goods (CPG) market size was valued $160.75 B in 2022 and is expected to rise to $244.92 B by 2030 at a CAGR of 5.40%.

In 2022, digital CPG sales are projected to account for approximately ten percent of the total U.S. CPG market, up from approximately four to five percent in 2019. This includes all forms of online shopping, as well as click-and-collect.

The size and share of the market is categorized based on Application (In-Stores, Online Sales) and Product (Food and Beverage, Personal Care and Cosmetics, Household Supplies, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Dollar sales of private label consumer packaged goods in the United States grew by 3.8 percent in 2019. The sales value of national branded consumer packaged goods grew by 1.9 percent that year.

During a summer 2023 survey carried out among among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, 57 percent of respondents stated that they were planning to increase their investments in loyalty program promotions; on the other hand, eight percent said they would be lowering these investments.

The size and share of the market is categorized based on geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Truly Hard Seltzer was the fastest growing medium consumer packaged goods brand in the United States with 614 percent sales growth in 2020 compared to 2019. The next fastest growing brand was CeraVe with a 61 percent growth in sales.

The market size of the Fast Moving Consumer Goods FMCG And Consumer Packaged Goods CPG Market is categorized based on Type (by Product Type, Processed Foods, Prepared Meals, Beverages, Baked Goods, Fresh, Frozen Goods & Dry Goods, Medicine, Cleaning Products, Cosmetics & Toiletries, Office Supplies, by Sales Channel, Supermarkets & Hypermarkets, Grocery Stores, Specialty Stores, E-commerce, Others) and Application (Household Use, Catering Industry (Restaurant, Hotel, Bar, etc.), Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

The global consumer packaged goods (CPG) software market is anticipated to reach a valuation of USD 20,760 million by 2033, expanding at a CAGR of 4.5% during the forecast period (2023-2033). The increasing adoption of digital technologies and the need for efficient supply chain management in the CPG industry are major growth drivers. The COVID-19 pandemic further accelerated the demand for CPG software as companies sought to optimize their operations and cope with disruptions in global supply chains. The market is segmented based on application into small and medium enterprises (SMEs) and large enterprises, and by type into cloud-based and on-premises solutions. Cloud-based CPG software is gaining popularity due to its cost-effectiveness, scalability, and ease of implementation. Key market players include Fishbowl, NetSuite, Systum Inc., Deskera, and Agiliron, among others. The market is geographically segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific, with North America holding a significant market share.

5000 Brand-level and 1500 category-level segments. Can be distributed daily, weekly, or monthly. Free samples provided. Also can append key Demographic and Location data to the same MAID or HEM data records. Supplemental Identity data available. 1st-Party and 1st-party sourced, direct from consumer mobile device, in-app, SDK and/or Point of Sale (POS API). US only.

The global Consumer Packaged Goods (CPG) software market is estimated to be valued at USD XXX billion in 2023, and is projected to grow at a CAGR of XX% over the forecast period of 2023-2033. The growth of the market is primarily driven by the increasing adoption of digital technologies and the need for efficient supply chain management, inventory control, and customer relationship management. The market is segmented by type (Cloud-based, On-premises), application (Large enterprises, SMEs), and region (North America, Europe, Asia Pacific, South America, Middle East & Africa). Among the regions, North America is expected to hold the largest share of the global CPG software market throughout the forecast period, due to the presence of a large number of CPG companies in the region. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, due to the growing adoption of e-commerce and the increasing number of SMEs in the region. Key players in the CPG software market include Logiwa WMS, Intuit, DiCentral, Lead Commerce, Odoo, Fishbowl, NetSuite, Systum, Deskera, Agiliron, and others.

Puff was the fastest growing small consumer packaged goods brand in the United States with 17,886 percent sales growth in 2020 compared to 2019. The next fastest growing brand was Microban with a 14,463 percent growth in sales.

North America Cpg Oligodeoxynucleotide comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

Unit sales of private label consumer packaged goods in the United States grew by 2.3 percent in 2019. The sales volume of national branded consumer packaged goods fell by 1.2 percent that year.

For the 52 weeks ended December 31, 2023, grocery stores supplied by large manufacturers, those with more than 8 billion U.S. dollars, accounted for the largest share of consumer packaged goods (CPG) spending in the United States (32.1 percent). Private labels contributed with a share of 21.6 percent.

Customer Retention with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used for customer retention purposes, such as performing a shopper retention analysis over time for a specific company.

Inquire about a CE subscription to perform more complex, near real-time competitive analysis functions on public tickers and private brands like: • Choose a pair of merchants to determine spend overlap % between them by period (yearly, quarterly, monthly) • Explore cross-shop history within subindustry and market share (updated weekly)

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Competitive Analysis

Problem A grocery delivery brand needs to assess overall company performance, including customer acquisition and retention levels relative to key competitors.

Solution Consumer Edge transaction data can uncover performance over time and help companies understand key drivers of retention: • By geography and demographics • By channel • By shop date

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on customer retention for company-wide reporting • Reduce investment in underperforming channels, both online and offline • Determine demo and geo drivers of retention for refined targeting • Analyze customer acquisition campaigns driving retention and plan accordingly

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets

The US Packaging Industry Report is Segmented by Material Type (Paper and Paperboard, Plastic, Glass, Metal) and End-User Industry (Food, Beverage, Pharmaceuticals, Household, and Personal Care).

The market size of the Consumer Goods CPGing Solutions Market is categorized based on Product Type (Food & Beverages, Household Products, Personal Care Products, Health & Wellness Products, Beverages) and Distribution Channel (Online, Offline, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores) and End User (Individual Consumers, Retailers, Wholesale Distributors, E-commerce Platforms, Food Service Providers) and geographical regions (North America, Europa, Ásia-Pacífico, América do Sul, Oriente Médio e África).

Este relatório fornece informações sobre o tamanho do mercado e prevê o valor do mercado, expresso em US $ milhões, nesses segmentos definidos.