In 2024, craft beer accounted for nearly ********* of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at **** percent. Since then, the market share has hovered around **** percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2023, there were *** craft brewery openings, while only ten years earlier, that number was just over ***. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over *** establishments in 2023. With *** establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, and Blue Moon. The leading craft beer of 2023 was a Belgian-style wheat ale by the name of New Belgium, which generated over *** million U.S. dollars of sales.

The North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Once viewed as a hobby, craft beer has evolved into one of the fastest-growing and most popular segments in the US alcoholic beverage market. However, the industry has reached a critical juncture over the past decade, with oversaturation and the emergence of numerous substitutes stalling revenue growth. The pandemic coincided with the normalization phase of craft brewery growth, resulting in significant volatility. Craft breweries struggled to maintain consistent growth after the pandemic, unlike some external competitors. Revenue has been declining at a CAGR of 3.8% over the past five years and is expected to drop by 1.9% in 2024 alone, bringing revenue to $7.2 billion.Craft breweries are limited to producing fewer than 6.0 million barrels of beer annually. A result of, even successful craft breweries remain relatively small compared to multinational beverage producers. With this mandated smaller scope, craft brewers depend heavily on in-house sales and demand from on-premise markets such as local bars and restaurants. As more craft brewers enter the market, competition based on price has intensified. While internal price-based competition is expected, few small breweries can effectively match the prices of larger producers. This disadvantage has weakened profit since 2019.Conditions will likely improve over the next five years, but craft breweries may struggle to reach pre-pandemic highs as the craft beer trend settles into normalization. Profitability is expected to plateau as consumers look towards craft spirits and nonalcoholic beverages to satisfy their evolving tastes. This shift will force brewers to reduce prices or climb spending to retain their market share. Brewers will continue introducing ancillary activities at taprooms to encourage in-person sales and build loyalty. Also, rising disposable income levels and decreases in excise taxes on beer will likely entice new breweries to enter the market. Revenue is predicted to climb at a CAGR of 0.7% over the next five years, reaching $7.5 billion by 2029.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

The South America Craft Beer Market is segmented by Type (Ales, Pilsners and Pale Lagers, Specialty Beers, and Other Types), Distribution Channel (On-trade and Off-trade), and Geography (Argentina, Brazil, and the Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

North America Beer Market size was valued at USD 165.79 Billion in 2023 and is projected to reach USD 243.64 Billion by 2031, growing at a CAGR of 4.93% from 2024 to 2031.

North America Beer Market Dynamics

The key market dynamics that are shaping the North America Beer Market include:

Key Market Drivers

Craft Beer Revolution and Premium Segment Growth: Craft beer has grown significantly throughout North America. According to the Brewers Association, the number of craft breweries in the United States increased by 10.2%, from 8,391 in 2019 to 9,247 in 2023. In 2022, the craft beer sector generated $94.1 billion for the US economy, accounting for 26.8% of total US beer market retail dollar sales. Canadian craft brewers have also seen significant expansion, with Statistics Canada forecasting a 35% rise in craft brewery establishments between 2020 and 2023.

The North American craft beer market, valued at approximately $25 billion in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 13% from 2025 to 2033. This expansion is fueled by several key drivers. A rising consumer preference for premium and unique beer experiences, coupled with increasing disposable incomes, particularly among millennials and Gen Z, significantly boosts demand for craft beers. The burgeoning craft brewery scene itself, characterized by innovative brewing techniques, diverse flavor profiles, and strong local brand loyalty, further propels market growth. Furthermore, the expansion of distribution channels, including online sales and partnerships with specialty retailers, widens accessibility and reach for craft brewers. While increased competition from larger breweries and escalating raw material costs present challenges, the market’s resilience is evident in its capacity for innovation and adaptation. The segment breakdown shows a diverse landscape. While traditional styles like Ales and Pilsners/Pale Lagers remain popular, Specialty Beers are experiencing particularly rapid growth, indicating consumer interest in experimental flavors and unique brewing approaches. The Off-Trade channel (e.g., grocery stores, liquor stores) continues to be a significant sales driver, but the On-Trade channel (e.g., bars, restaurants) is also experiencing growth as consumer confidence returns. The market's regional dominance is concentrated in North America, particularly the United States, benefiting from established craft brewing traditions and a strong consumer base. Growth is expected to be driven by continued innovation within established breweries as well as the entry of new players into the market. Major players like Boston Beer Company, Heineken NV, and Anheuser-Busch InBev are actively participating, but smaller, independent breweries continue to hold significant market share, fostering a dynamic and competitive market landscape. The ongoing focus on sustainability and ethical sourcing practices by some craft breweries further enhances consumer appeal and contributes to long-term market health. Successful navigation of regulatory hurdles and economic shifts will be crucial in sustaining this positive trajectory. Looking ahead, the continued focus on product diversification, targeted marketing campaigns, and strategic partnerships will play a vital role in shaping the future of the North American craft beer market. Recent developments include: In December 2021, Harmon announced the launch of its first sustainable and organic non-alcoholic craft beer in Canada. Harmon's inaugural lineup of three full-flavored craft beers included the Jack Pine Pale Ale (0.5% abv), Lunchbox Lagered Ale (0.5% abv), and Half-Day Hazy IPA (0.5% abv)., In November 2020, Molson Coors Beverage Co launched a new craft beer brand, Fine Company which is only available in three Canadian provinces. Fine Company had rolled out in New Brunswick, Nova Scotia, and Prince Edward Island. Initially, two beers were launched under the brand a 4.8%-abv blonde lager and a 5.1%-abv IPA., In April 2020, Drinkscraft, the UK importer and distributor of award-winning Mexican Craft Beer, launched a home delivery website in Mexico. The company said that it has decided to expand its off-trade presence with the launch of a new home delivery website.. Notable trends are: Growing Number of Micro-Breweries in the Craft Beer Industry.

The statistic shows the market share of craft beer in the United States in 2017, according to key flavor type. In the 52 weeks ended May 20, 2017, beers marketed with "citrus flavors" held a market share of 2.6 percent.

The North American beer market, valued at $172.63 billion in 2025, is projected to experience steady growth, driven by several key factors. The increasing popularity of craft beers and premium imported varieties is fueling market expansion, particularly among younger demographics seeking diverse flavor profiles and higher quality ingredients. This trend is reflected in the segment breakdown, with the Ale segment likely experiencing faster growth than Lager, although both hold significant market share. The on-trade channel (bars, restaurants) is expected to see a rebound from pandemic-related restrictions, while the off-trade (grocery stores, retail) segment continues its robust growth due to consumer preference for convenience and home consumption. Health and wellness trends are also influencing the market, with a rise in low-calorie, low-carbohydrate, and non-alcoholic beer options gaining traction. However, increasing excise taxes and health concerns related to alcohol consumption pose potential restraints on overall market growth. Competitive dynamics among established players like Anheuser-Busch InBev, Heineken, and smaller craft breweries are intense, leading to innovation in product offerings, marketing strategies, and distribution networks. The regional focus on North America – encompassing the United States, Canada, and Mexico – showcases distinct market characteristics within the broader landscape. The US, with its large and diverse population, remains the dominant market, while Canada and Mexico present significant growth opportunities due to evolving consumer preferences and increasing disposable incomes. The forecast period (2025-2033) indicates continued growth, though the CAGR of 4.39% suggests a moderate pace compared to previous periods. This signifies a maturing market, where steady expansion is prioritized over explosive growth, indicating industry consolidation and increased focus on premiumization and diversification of product offerings. Successful players will be those adept at navigating regulatory changes, evolving consumer preferences, and maintaining a strong brand presence amidst intense competition. Recent developments include: In November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries., In July 2022, Royal Unibrew acquired the entire stock of Toronto-based Amsterdam Brewery Co. Ltd. Amsterdam Brewery was established in 1986 and is a Canadian craft brewer, to serve most of Canada and a portion of the US from Amsterdam Brewery Co. Ltd. in the future, the company increased capacity in Canada, which is also near to the company's US business. This is expected to lower shipping costs and the company's carbon footprint., In March 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.. Notable trends are: Growing Demand for Beer Across the United States.

Market Size statistics on the Craft Beer Production industry in United States

The Craft Beer Market Report Segments the Industry Into Product Type (Ales, Lagers, and Other Types); by End User (Men and Women); by Packaging (Bottles, Cans, and Others); Distribution Channel (On-Trade, and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

Beer Market Outlook

According to our latest research, the global beer market size reached USD 725.5 billion in 2024, demonstrating a robust presence across key regions. The market is projected to grow at a CAGR of 4.2% from 2025 to 2033, reaching an estimated value of USD 1,065.3 billion by 2033. The primary growth drivers include evolving consumer preferences, continuous product innovation, and the increasing popularity of craft and premium beer variants. As per our latest findings, the beer industry is undergoing transformative changes, with both established breweries and new entrants leveraging technological advancements and shifting distribution strategies to capture emerging opportunities worldwide.

The growth trajectory of the global beer market is significantly influenced by changing consumer demographics and preferences. Younger consumers, particularly in emerging economies, are exhibiting a growing inclination toward flavored and low-alcohol beer options. This shift is attributed to increased health consciousness and the desire for novel drinking experiences. Additionally, the premiumization trend is gaining momentum, as consumers are willing to pay more for high-quality, artisanal, and craft beers. This has led to a proliferation of microbreweries and craft beer brands, which are reshaping the competitive landscape and driving overall market expansion. Furthermore, the adoption of innovative brewing techniques and the introduction of unique flavors are attracting new customer segments, thereby fueling market growth.

Another critical growth factor is the expansion of distribution channels, both online and offline, making beer more accessible to a diverse customer base. The rise of e-commerce platforms and digital retailing has enabled breweries to reach consumers directly, bypassing traditional intermediaries and enhancing brand loyalty. On-trade channels, such as bars, pubs, and restaurants, continue to play a pivotal role in promoting experiential consumption, especially in urban centers. Meanwhile, off-trade channels, including supermarkets and convenience stores, are witnessing increased sales due to changing shopping habits and the convenience they offer. The integration of advanced logistics and cold chain solutions is further ensuring product quality and extending market reach.

Sustainability and environmental concerns are also shaping the future of the beer market. Breweries are increasingly investing in eco-friendly production processes, recyclable packaging, and water conservation initiatives. These efforts are not only helping companies meet regulatory requirements but also resonating with environmentally conscious consumers. Moreover, strategic collaborations between breweries and agricultural producers are fostering the development of sustainable supply chains, which is essential for long-term growth. The adoption of renewable energy sources and waste management technologies is further enhancing operational efficiency and reducing the overall carbon footprint of the industry.

Regionally, Asia Pacific stands out as the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and a burgeoning middle class. China and India, in particular, are witnessing significant increases in beer consumption, supported by favorable government policies and the entry of international brands. North America and Europe continue to dominate in terms of market share, owing to their well-established beer cultures and high per capita consumption rates. Latin America and the Middle East & Africa are also emerging as promising markets, fueled by demographic shifts and increasing acceptance of alcoholic beverages. However, regional dynamics vary, with local preferences and regulatory frameworks influencing market performance and growth prospects.

Product Type Analysis

The beer market is segmented by product type into Lager, Ale, Stout & Porter, Malt, and Others, each catering to distinct consumer preferences and regional tastes. Lager remains the most pop

Domestic breweries have demonstrated resilience and adaptability amid challenging macroeconomic and market conditions. In recent years, breweries have navigated fluctuating consumer spending patterns and shifting regulatory landscapes, managing to secure growth through strategic pivots. Big brewers like AB InBev and Molson Coors have leveraged favorable economic conditions, such as rising per capita alcohol expenditure and diminishing excise taxes, to drive profit. Cost pressures have been alleviated somewhat by a recent drop in the price of coarse grains. However, revenue volatility has persisted with noticeable fluctuations between high growth in certain years and modest increases in others. Strategies such as automation and securing long-term supplier agreements have been pivotal for breweries' financial stability amid changing consumer preferences and economic trends. Revenue has been climbing at a CAGR of 2.8% over the past five years, slowing to just 0.4% in 2025, when it will reach $38.0 billion. The craft beer segment, while historically robust, has experienced a deceleration in growth, prompting small breweries to focus on experiential differentiation and diversification into non-alcoholic offerings. Mergers and acquisitions have been a notable trend, with major players strengthening their competitive positions through strategic acquisitions. The emergence of flavored malt beverages (FMBs), including hard seltzers, has contributed significantly to industry growth, appealing to a changing demographic that values convenience and variety. International trade has presented both opportunities and challenges. The interplay between trade policies, geopolitical tensions and increasing competition from international breweries has forced domestic brewers to innovate and explore new markets abroad. The next five years are poised to bring further evolution and complexity to the brewing industry landscape. There’s an anticipated rise in new microbreweries aiming to capture niche markets, spurring innovation. As health-consciousness grows, so will the demand for no- and low-alcohol products, with breweries expected to experiment with health-forward ingredients. This shift will likely correspond with continued premiumization, where consumers opt for high-quality, distinctive beer experiences. Technological integration into consumer engagement strategies is expected to grow. Climate change and geopolitical risks may undermine ingredient costs and supply chains, emphasizing the need for sustainable practices. Meanwhile, as a new presidency dawns, the industry will have to navigate trade uncertainties, highlighting the critical importance of diversification and strategic adaptation to sustain growth and competitiveness. Revenue is forecast to expand at a CAGR of 1.0% over the next five years, reaching $40.0 billion in 2030.

The global craft beer market is experiencing robust growth, driven by increasing consumer preference for premium and unique beer experiences. The market, estimated at $80 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching approximately $120 billion by 2033. This expansion is fueled by several key factors: the rising popularity of craft beer festivals and events, a growing interest in local and artisanal products, and the increasing availability of diverse craft beer styles, including IPAs, stouts, and sours, catering to evolving consumer tastes. Furthermore, the expansion of craft breweries into new markets and innovative distribution channels, such as online sales and direct-to-consumer models, is contributing significantly to market growth. The segment encompassing ales and lagers continues to dominate, with ales holding a larger market share due to their broad appeal and diverse flavor profiles. The food service and bar segments are important sales channels, however, retail sales are growing rapidly as consumers increasingly purchase craft beers for home consumption. Geographic variations exist, with North America and Europe currently holding the largest market shares; however, emerging markets in Asia-Pacific are showing significant growth potential due to rising disposable incomes and changing consumer preferences. Competitive pressures among established players like Budweiser and emerging craft breweries are driving innovation and product diversification across the market. Despite the positive outlook, potential restraints include increased production costs, stringent regulations, and competition from mainstream beer brands. The craft beer market’s segmentation reflects the diverse nature of the product. Ales and lagers comprise the majority of the market volume. Sales channels are segmented into bar, food service, and retail, with each demonstrating varying growth rates. North America, particularly the United States, currently holds a commanding lead due to its established craft brewing culture. Europe follows closely, while Asia-Pacific presents a significant opportunity for future expansion. The leading companies, including a blend of large established breweries and smaller, independent players, are key in shaping market dynamics through innovation, brand building, and strategic expansion into new regions. Maintaining quality, consistent branding, and appealing to evolving consumer preferences are critical for success within this competitive and dynamic market.

The global craft beer market, a dynamic segment within the broader alcoholic beverage industry, is experiencing robust growth fueled by increasing consumer demand for unique flavors, higher-quality ingredients, and locally sourced products. The market, estimated at $80 billion in 2025, is projected to expand at a compound annual growth rate (CAGR) of 5% from 2025 to 2033, reaching approximately $115 billion by 2033. This growth is driven by several factors including the rising popularity of craft beer festivals and events, increased consumer disposable income in key markets, and the expansion of craft breweries into new geographical areas. The segment is further fueled by innovative brewing techniques and the introduction of new styles and flavors catering to evolving consumer preferences. While the market enjoys significant growth, challenges such as increased competition from established breweries and rising raw material costs pose some restraints. The market is segmented by application (bar, food service, retail) and type (ales, lagers), with ales currently holding a larger market share due to their diverse flavor profiles. North America, particularly the United States, remains the largest regional market, followed by Europe, driven by a strong craft beer culture and established distribution networks. The strong performance of leading players such as Budweiser, Yuengling, Boston Beer, and Sierra Nevada, alongside the emergence of smaller, niche breweries, creates a vibrant and competitive landscape. The competitive landscape is characterized by both large established players and numerous smaller, independent breweries. The success of these breweries hinges on their ability to innovate, differentiate their offerings, and cultivate strong brand loyalty. Growth opportunities exist in emerging markets where the craft beer culture is still developing, as well as through strategic partnerships, acquisitions, and expansion into new distribution channels. Furthermore, the growing interest in sustainable and eco-friendly brewing practices presents an opportunity for breweries to appeal to environmentally conscious consumers. Continued innovation in flavor profiles, packaging, and marketing strategies will be crucial for breweries to maintain a competitive edge and capture market share in this dynamic and rapidly evolving sector.

The global beer market, valued at $764.54 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 3.7% from 2025 to 2033. This growth is driven by several factors. Rising disposable incomes, particularly in developing economies like those in APAC, fuel increased consumer spending on alcoholic beverages, including beer. Furthermore, evolving consumer preferences are driving innovation within the beer industry. The market is witnessing a surge in popularity of craft beers, premium lagers, and flavored varieties, catering to diverse palates and expanding the overall market potential. The expansion of on-trade and off-trade distribution channels, including online retail and specialized beer stores, further contributes to market growth. However, the market also faces restraints such as increasing health concerns related to alcohol consumption, leading to government regulations and campaigns promoting responsible drinking. Fluctuations in raw material prices, like barley and hops, can also impact profitability and overall market dynamics. Segmentation reveals a strong performance in both bottle and can packaging formats, with the on-trade (restaurants, bars) and off-trade (retail stores) channels exhibiting a balanced contribution to overall sales. Competitive dynamics are characterized by a mix of established multinational brewers and emerging craft breweries, each employing unique marketing and distribution strategies. The geographical distribution of the market showcases significant regional variations. North America and Europe remain major markets, owing to established consumer bases and strong beer-drinking cultures. However, the Asia-Pacific region is witnessing rapid growth, fueled by increasing urbanization and a burgeoning middle class in countries like China and Japan. Other regions, including South America and the Middle East and Africa, also exhibit growth potential, albeit at varying paces, depending on local economic conditions and cultural preferences. The forecast period, 2025-2033, promises continued growth, driven by ongoing product innovation, expanding distribution networks, and evolving consumer behaviors. Understanding these market dynamics is crucial for stakeholders to navigate the evolving landscape and capitalize on emerging opportunities.

Craft Beer Market size was valued at USD 279.17 Billion in 2023 and is projected to reach USD 1132.5 Billion by 2031, growing at a CAGR of 19.13% from 2024 to 2031.

Global Craft Beer Market Dynamics

The key market dynamics that are shaping the Craft Beer Market include:

Key Market Drivers Growing Millennial Consumer Base and Premium Beer Preferences: According to the Brewers Association (2023), millennials drive craft beer consumption, accounting for 58% of weekly craft beer drinkers aged 21 to 40. According to the U.S. Bureau of Labor Statistics' Consumer Expenditure Survey, millennials spend an average of 13% more on craft beer than other age groups, allocating around $82 per month to premium alcoholic beverages. Increasing Number of Craft Breweries and Local Production: According to the US Treasury Department's Alcohol and Tobacco Tax and Trade Bureau (TTB), there are 9,247 active craft brewery permits in 2023, up 225% from 2,898 in 2013.

The North America Craft Beer market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

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Beer Market Size 2025-2029

The beer market size is forecast to increase by USD 152.3 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption trend in emerging economies. The rising disposable income and changing lifestyle preferences in these regions are fueling the demand for alcoholic beverages, particularly beer and gluten-free beer. Additionally, the market is witnessing an increasing number of mergers and acquisitions, as global players seek to expand their footprint and strengthen their market position. However, the market growth is not without challenges. Stringent regulations and high taxes on alcoholic beverages pose significant hurdles for market players. These factors necessitate strategic planning and innovation to navigate the complex regulatory landscape and maintain competitiveness.
Companies seeking to capitalize on market opportunities must focus on product differentiation and cost optimization, while also adhering to regulatory requirements and managing tax implications effectively. In summary, the market presents significant growth opportunities, driven by increasing demand in emerging economies, but also poses challenges in the form of stringent regulations and high taxes. Companies must navigate these challenges through strategic planning, product innovation, and regulatory compliance to effectively capitalize on market opportunities.

What will be the Size of the Beer Market during the forecast period?

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The alcoholic beverage market, with a significant focus on beer, continues to evolve, driven by consumer preferences for unique flavors and diverse options. The market, fueled by the rise of craft breweries and small-batch production, has seen growth. This trend is reflected in the increasing popularity of craft beers, which often offer distinctive tastes and limited-edition releases. Additionally, the market is witnessing the emergence of non-alcoholic beer, catering to health-conscious consumers and those abstaining from alcohol. The millennial and Gen Z demographics are leading this shift, with a growing preference for beverage options that align with their lifestyles and values.
Retail stores and direct-to-consumer (DTC) channels are adapting to meet this demand, providing consumers with greater access to a wide range of beer choices. Overall, the market remains dynamic, with a focus on innovation, quality, and consumer experience.

How is this Beer Industry segmented?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.PackagingBottlesCansDistribution ChannelOn-tradeOff-tradeProduct TypeLagerAleOthersCategoryStandard BeerPremium BeerCraft BeerNon-Alcoholic BeerGeographyNorth AmericaUSCanadaEuropeGermanyRussiaUKMiddle East and AfricaAPACAustraliaChinaJapanSouth AmericaBrazilRest of World (ROW)

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period. Beer, a popular alcoholic beverage, is packaged predominantly in glass bottles, with the 600-ml brown-glass bottle being a preferred choice due to its traditional appeal and ability to serve multiple people. However, consumer preferences have shifted towards lightweight metal cans, which offer convenience and adaptability to various social settings. Alternative packaging materials, including PET bottles and wooden containers, are also utilized. Health concerns have led some consumers to opt for glass bottles, as they are free from bisphenol A (BPA), a substance linked to hypertension and decreased heart rate. Traditional breweries often prefer bottled products to maintain the authenticity of the brewing process.

The market caters to diverse consumer preferences, offering both alcoholic and non-alcoholic options. Craft product movement and independent breweries have gained significant traction, leading to an increase in specialty stores and online retail sales. Global audience engagement is fostered through personalized recommendations, targeted marketing, and artisanal experiences. Environmental concerns have influenced the use of eco-friendly packaging, such as PET bottles and metal cans. The market continues to expand, with innovations in flavor, brewing techniques, and beer styles, catering to health and wellness trends and local special circumstances. The regulatory environment, demographic factors, and macroeconomic factors, including disposable income levels and consumer confidence, influence market dynamics.

Super- and hypermarkets, out-of-home data, and hospitality service establishments are significant sales channels. The market is characterized by a diverse range of players, from macro breweries to microbreweries, utilizing various

Craft Beer Market Outlook

According to our latest research, the global craft beer market size reached USD 115.4 billion in 2024, reflecting a robust growth trajectory fueled by evolving consumer preferences and a surge in artisanal brewing culture. The market is projected to expand at a CAGR of 10.7% from 2025 to 2033, reaching an estimated value of USD 264.7 billion by 2033. This remarkable growth is primarily attributed to increasing demand for unique flavors, premiumization trends, and the rising influence of younger demographics seeking authentic, locally brewed beverages. The craft beer industry continues to benefit from a global shift toward experiential consumption, with consumers prioritizing quality, variety, and brand storytelling over mass-produced alternatives.

One of the primary growth drivers for the craft beer market is the significant shift in consumer preferences toward artisanal and small-batch products. As consumers become more discerning, there is a marked trend toward seeking out beverages that offer distinct flavors, innovative brewing techniques, and a sense of locality. This move away from mainstream, homogenized beer options has created fertile ground for craft breweries to thrive, as they can cater to niche tastes and offer seasonal or limited-edition brews that appeal to adventurous palates. Additionally, the rise of social media and digital marketing has enabled craft breweries to connect directly with their audience, fostering brand loyalty and allowing for rapid dissemination of new product launches and brewery events. The direct engagement with consumers not only boosts sales but also encourages a community-driven approach that further differentiates craft beer from its mass-market counterparts.

Another critical factor propelling the growth of the craft beer market is the premiumization trend that has swept across the beverage industry. Consumers, particularly in urban centers, are increasingly willing to pay a premium for products that promise superior quality, unique ingredients, and an authentic brewing heritage. This willingness to spend more for a better product has encouraged breweries to experiment with rare hops, exotic adjuncts, and barrel-aging techniques, resulting in a diverse array of craft beer styles that cater to a wide spectrum of tastes. Furthermore, the proliferation of brewpubs and taprooms has transformed beer drinking into an experiential activity, where consumers can enjoy curated tastings, food pairings, and brewery tours. This experiential aspect has become a key differentiator for the craft beer segment, setting it apart from traditional beer consumption and driving sustained market expansion.

The craft beer market is also benefiting from favorable regulatory changes and supportive government policies in several regions. Many countries have relaxed licensing restrictions, reduced excise duties for small-scale brewers, and provided incentives for local production, all of which have lowered barriers to entry and encouraged innovation in the sector. In addition, the growing emphasis on sustainability and eco-friendly practices has led craft breweries to adopt green brewing processes, such as sourcing local ingredients, minimizing water usage, and utilizing renewable energy. These sustainable initiatives resonate strongly with environmentally conscious consumers, further enhancing the appeal of craft beer. The market’s dynamism is also reflected in the increasing number of collaborations between craft breweries and other food and beverage producers, resulting in cross-industry innovations that continue to captivate consumers worldwide.

From a regional perspective, North America and Europe remain the dominant players in the global craft beer market, collectively accounting for a substantial share of global revenues. However, the Asia Pacific region is emerging as a key growth engine, driven by a burgeoning middle class, rapid urbanization, and increasing exposure to Western drinking culture. Latin America and the Middle East & Africa, while still nascent markets, are witnessing growing interest in craft beer, particularly among younger consumers and expatriate communities. As the market continues to evolve, regional dynamics are expected to play a pivotal role in shaping future growth trajectories, with local preferences and regulatory environments influencing the pace and direction of market expansion.