The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Analysis of Beer Sales by Top Countries

United States Beer Market was valued at USD 106.84 billion in 2024 and is anticipated to grow USD 123.68 billion by 2030 with a CAGR of 2.53% during forecast period.

The global root beer market size reached US$ 881.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,299.4 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The increasing preference for non-alcoholic, carbonated beverages among health-conscious consumers, introduction of new flavors and variations of root beer to meet the evolving tastes of consumers, and rise in popularity of craft beverages represent some of the factors that are driving the market.

IMARC Group provides an analysis of the key trends in each segment of the global root beer market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, form and distribution channel.

Root Beer Market Outlook

As of 2023, the global root beer market size stands at approximately USD 750 million, with projections indicating a growth to around USD 1.2 billion by 2032, driven by a Compound Annual Growth Rate (CAGR) of 5.2%. The escalating demand for unique and nostalgic beverages has significantly contributed to this market's upward trajectory. The root beer market is poised for substantial growth due to a combination of evolving consumer preferences, innovative product offerings, and expanding distribution channels.

One of the primary growth factors for the root beer market is the rising trend of craft beverages. Consumers are increasingly seeking diverse and authentic drinking experiences, and craft root beer, with its unique flavors and artisanal production methods, is gaining popularity. This trend is particularly strong among millennials and Generation Z, who value authenticity and are willing to pay a premium for quality products. Additionally, the health and wellness trend is influencing the market, with consumers opting for non-alcoholic root beer as a healthier alternative to traditional soft drinks.

Another significant driver of market growth is the innovation in product formulations. Manufacturers are continuously experimenting with new ingredients and flavors to cater to the dynamic tastes of consumers. This includes the introduction of organic and natural root beer variants, which appeal to health-conscious consumers. Furthermore, the development of alcoholic root beer has opened up new avenues, attracting a different segment of consumers who enjoy the nostalgic taste of root beer with a twist of alcohol.

The expansion of distribution channels also plays a crucial role in the growth of the root beer market. With the proliferation of e-commerce and online retail platforms, consumers have easier access to a wide variety of root beer products. Supermarkets, hypermarkets, and specialty stores are also increasing their stock of root beer brands, providing greater visibility and convenience for consumers. This expansion is not limited to domestic markets but extends to international markets, contributing to the global growth of the root beer market.

Regionally, North America holds a significant share of the root beer market, driven by its historical and cultural association with the beverage. The region's well-established distribution networks and high consumer awareness further bolster market growth. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, fueled by increasing disposable incomes, urbanization, and a growing interest in Western food and beverages. Europe and Latin America also present substantial growth opportunities, supported by the expanding availability of root beer in these regions.

Product Type Analysis

The root beer market can be segmented into alcoholic and non-alcoholic root beer. The non-alcoholic root beer segment dominates the market, accounting for a significant share due to its broad appeal across age groups and its positioning as a traditional family-friendly beverage. Non-alcoholic root beer's nostalgic value, coupled with its versatility in being served as a standalone drink or as part of floats and cocktails, ensures sustained demand. Innovations in natural and organic formulations are further boosting this segment, catering to the health-conscious demographic.

Alcoholic root beer, although a smaller segment compared to its non-alcoholic counterpart, is experiencing rapid growth. This segment attracts a niche market of consumers looking for unique alcoholic beverages that offer a blend of traditional flavors with a modern twist. The rising trend of flavored alcoholic drinks and the increasing number of craft breweries entering this space are significant growth drivers. Furthermore, alcoholic root beer’s presence in bars and restaurants is enhancing its visibility and popularity.

Report Scope

The global microbrewery equipment market is estimated to be valued at US$ 986.2 Million in 2023. Furthermore, with the rising consumption of craft beer across the world, the overall demand for microbrewery equipment is poised to surge at 3.3% CAGR between 2023 and 2033, exceeding a market valuation of US$ 1,364.5 Million by 2033.

Microbrewery equipment market Report Scope

The global home brew boiler market size is forecast to expand from US$ 986.2 million in 2023 to US$ 1,668.7 million at the end of 2033. Overall home brew boiler sales are likely to register a CAGR of 5.4% over the estimated period (2023 to 2033).

Home Brew Boiler Industry Report Scope