Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total 498.2 billion U.S. dollars (+37.16 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 1.8 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027.

Fashion fever

The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent).

Shopping hotspots

Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

When it comes to ecommerce statistics by country, most people would assume that the United States would be the biggest spender. But that’s not actually the case. While the US online market is more established, other countries are catching up quickly. These are the countries that have the biggest adoption of ecommerce shopping

From October to December 2024, U.S. retail e-commerce sales amounted to roughly 309 billion U.S. dollars, marking an increase compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached 200 billion for the first time in history. In 2021, online retail sales account for ten percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly 40 billion U.S. dollars by 2027.

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

United States - E-Commerce Retail Sales was 300226.00000 Mil. of $ in January of 2025, according to the United States Federal Reserve. Historically, United States - E-Commerce Retail Sales reached a record high of 308910.00000 in October of 2024 and a record low of 4476.00000 in October of 1999. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - E-Commerce Retail Sales - last updated from the United States Federal Reserve on June of 2025.

More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.

Global retail ecommerce sales peaked during the pandemic despite huge issues with the supply chain. So what do people buy? Here are the ecommerce statistics on the biggest industries right now.

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

I'll show you how the pandemic has changed the way people shop and give you some accurate ecommerce statistics to prove it.

In the fourth quarter of 2024, online shoppers spent an average of about 2.98 U.S. dollars per visit across all verticals. Electronics is the category in which consumers spent the most money per visit on average, at 3.32 U.S. dollars, followed by luxury apparel at 3.10 dollars. Nickels and dimes Over the past few years, the average order value for e-commerce purchases has increased globally, from around 118 U.S. dollars in September 2022 to around 126 U.S. dollars in the same month of 2023. The average order value also depends heavily on the online traffic source consumers use. In 2023, the value per order value was the highest when navigating directly, averaging around 167 dollars. Direct navigation means searching for a website directly in the browser's address bar, bypassing the use of search engines. Orders placed from social media stores were the lowest in value, with an average of less than 110 dollars. Mobile shopping on the rise Online shoppers have clear preferences when it comes to device type. When comparing gadgets, the average purchase amount has always been the highest for desktops, with an order value of 160 U.S. dollars. This indicates that bigger purchases are made via desktop computers. However, consumers are more likely to complete orders when shopping on mobile devices. Mobile devices were also clearly preferred when browsing retail websites, with around three-fourths of consumers using smartphones instead of desktops or tablets.

The United states e-commerce market size is projected to exhibit a growth rate (CAGR) of 6.46% during 2025-2033. The increasing internet penetration, convenience-driven consumer preferences, widespread mobile adoption, a competitive landscape, and evolving logistics infrastructure represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the United States e-commerce market report, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type and transaction.

The pandemic pushed online shopping in a new direction. Purely brick-and-mortar businesses were forced to move their businesses online. The COVID-19 related boost in online shopping resulted in an additional $218 billion in sales in the US alone.

There are currently 3.8 million live websites that use WooCommerce on WordPress to power their online storefronts while they are over 4 million ecommerce stores powered by Shopify.

These are the top reasons why people choose to shop online today. If you aren’t offering free shipping on your ecommerce store, it might be time to think about adding it.

Amazon.com is the most popular shopping platform in the world, with 3,161.64 million visitors every month - followed by ebay.com and walmart.com.

Mexico leads the eCommerce industry, achieving remarkable success with monthly sales of $5.51T. This solidifies its dominant market position, capturing a significant 19.18% share. Following closely behind is Nicaragua, which achieved monthly sales of $5.08T, accounting for 17.67% of the global eCommerce market. Ranking third among the top performers is United States, contributing 11.32% to the monthly eCommerce sales worldwide. Noteworthy mentions go to Canada, Italy and India, as they also hold substantial market shares.

United States Retail Sales: E Commerce to Total Sales data was reported at 9.100 % in Sep 2018. This records an increase from the previous number of 9.000 % for Jun 2018. United States Retail Sales: E Commerce to Total Sales data is updated quarterly, averaging 3.950 % from Dec 1999 (Median) to Sep 2018, with 76 observations. The data reached an all-time high of 10.400 % in Dec 2017 and a record low of 0.700 % in Dec 1999. United States Retail Sales: E Commerce to Total Sales data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s United States – Table US.H002: Retail Sales: By NAIC System: Quarterly.

In the fourth quarter 2024, the share of e-commerce in total U.S. retail sales stood at 16.4 percent, up from the previous quarter. From October to December 2024, retail e-commerce sales in the United States hit over 309 billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2023, the reported total value of retail e-commerce sales in the United States amounted to over one trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of seven trillion U.S. dollars. E-commerce still accounts for a mere 15.4 percent of total retail sales in the United States. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around 55 percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up 38 percent of the overall online spending in the United States.