The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

In 2023, Amazon was the online marketplace with the highest gross merchandise value in the United States, amounting to approximately 365 billion U.S. dollars. It was followed by Walmart, with a GMV of roughly 134 billion U.S. dollars. Amazon: the U.S.’s clear favorite While Amazon might not be the leading online marketplace worldwide, it is the front-runner in the United States. As of April 2023, Amazon dominated the list of leading online marketplaces in the U.S. based on number of monthly visits, with over 2.2 billion website visitors. Regarding the market share of leading retail e-commerce companies, Amazon was also in the lead with over a 30 percent difference from the next competitor, Walmart. Even when it comes to holiday shopping, consumers favor Amazon. Nearly 95 percent of consumers stated that they prefer the online marketplace for their holiday shopping needs over other websites. A prime day for shopping Consumer purchasing behavior often relies on shopping events that occur throughout the year. Amazon incurs the largest increase of sales during Black Friday, which is followed by Prime Day, an event exclusively for Amazons’ Prime members. Consumers often plan their shopping around this event, due to the deals offered to Prime members. In 2023, most shoppers planned on purchasing electronics, at almost 60 percent of consumers. The most purchased items on Prime Day, however, fell into the category of home goods, with around 28 percent of shoppers, and only around 20 percent of shoppers purchased electronics. In general, the average value of Prime Day orders was worth up to 20 U.S. dollars, with 23 percent of orders.

The Report Covers US Ecommerce Growth & Industry Trends is Segmented by B2C ECommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B ECommerce.

In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

In 2024, Walmart was the online fashion marketplace with the highest gross merchandise value in the United States, amounting to approximately 352 billion U.S. dollars. It was followed by Amazon, with a GMV of roughly 265 billion U.S. dollars.

Gross merchandise value (GMV) of Shopify in the United States is expected to reach a value of more than 145 billion U.S. dollars by 2024. For comparison, Shopify GMV was only 62.88 billion U.S. dollars in 2020.

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Over the last years, marketplaces have turned into profitable platforms for business-to-business (B2B) vendors. In the United States, B2B marketplaces went from 24.35 billion U.S. dollars in 2019 to 224 billion U.S. dollars in 2023.

The business-to-business (B2B) e-commerce Gross Merchandise Value (GMV) in Europe is forecast to grow steadily from 2022 to 2025. By 2025, the B2B e-commerce GMV is estimated to reach over 1.8 trillion U.S. dollars in Europe.

The online GMV of GOAT amounted to US$732.7m in 2024. Explore everything you need to know about it. Including GMV development, regional scope, and many more.

In 2023, the gross merchandise value of e-commerce platforms amounted to 114.6 billion U.S. dollars in Southeast Asia. This was significantly greater than the value of 2020.

In 2024, the gross merchandise value (GMV) in Thailand's e-commerce market amounted to around 26 billion U.S. dollars, indicating an increase compared to the previous year. E-commerce has been growing in Thailand.

In 2024, Walmart U.S. had eCommerce sales amounting to 65.4 billion U.S. dollars, an increase of about 22 percent in comparison to 2023's figure. WalmartWalmart was founded in 1962 by Sam Walton when he and his brother James “Bud” Walton opened the first Wal-Mart Discount City in Rogers, Arkansas. Since then, Walmart has grown to become the largest publicly-owned retail company in the world. In the United States, the company includes Walmart discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. The company also has many international operations, operating through three distinct business segments: Walmart U.S., Walmart International, and Sam’s Club. Walmart’s strongest segment, in terms of revenue, is Walmart U.S., which operates retail stores in all 50 states in the United States, and Puerto Rico and as of 2023 counted 4,717 locations Brand and e-commerce According to a survey conducted by Statista in 2023, 93 percent of consumers were familiar with the Walmart brand and 65 percent appeared to use it for their grocery purchases. The company also operates a successful e-commerce site, which is particularly popular at the start of the holiday season and which in December 2023, reached close to 497 million visits.

In 2023, the gross merchandise value of e-commerce platform Shopee amounted to 55.1 billion U.S. dollars. This was double the amount of 2020, where the GMV reached 24.3 billion dollars.

In 2023, the e-commerce gross merchandise value amounted to 53.8 billion U.S. dollars in Indonesia, which was the highest among the Southeast Asian countries. This was an increase of about 3.7 percent compared to 2022.

The online GMV of Back Market amounted to US$2,169.8m in 2024. Explore everything you need to know about it. Including GMV development, regional scope, and many more.

In the first quarter of 2024, Shopee was the leading e-commerce platform in Vietnam with a gross merchandise value (GMV) reaching over two billion U.S. dollars. Meanwhile, TikTok Shop has been expanding fast in the country, collecting over 721 million U.S. dollars in GMV that quarter.

The online GMV of 29cm amounted to US$391.3m in 2024. Explore everything you need to know about it. Including GMV development, regional scope, and many more.

In 2021, the gross merchandise volume (GMV) of Ripley amounted to nearly one billion U.S. dollars. This is a significant increase compare to the 880 million dollar-GMV recorded a year earlier. In 2024, the value decreased again to 586 million U.S. dollars.

In 2023, the gross merchandise value (GMV) in the Malaysian e-commerce market amounted to 13 billion U.S. dollars and was expected to reach 16 billion U.S. dollars by 2025. E-commerce has been on the rise in Malaysia for a while now and is not expected to stop anytime soon.