The Market Research Report Covers Fantasy Sports Companies and is Segmented by Fantasy Sports Type (Traditional Fantasy Sports, Daily Fantasy Sports & Ancillaries), Sporting Type (Football, Baseball, Basketball, Others), and Country. The market size and forecasts are provided in terms of value (USD million) for all the above segments.

As of May 2024, the market size of the fantasy sports services sector in the United States totaled **** billion U.S. dollars. Meanwhile, there were over ******* workers employed in the sector.

The Fantasy Sports Market report segments the industry into By Type (Football, Baseball, Cricket, Basketball, Car Racing, Other Types), By Platform (Website, Mobile Application), By Demographics (Under 25 Years, Between 25 and 40 Years, Above 40 Years), By Application (Individual Competition, Team Competition), and By Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).

Fantasy sports service providers develop software and markets an online platform for multiplayer fantasy sports. Fantasy sports are games where participants act as general managers to build teams that compete with other fantasy owners based on the statistics generated by real individual players or professional teams. The most common variation converts statistical performance into points that are compiled and totaled according to a roster selected by a manager that makes up a fantasy team.

As per Cognitive Market Research's latest published report, the Global Daily Fantasy Sports market size was USD 5,992.74 Million in 2017 and it is forecasted to reach USD 14,875.92 Million by 2029. Daily Fantasy Sports Industry's Compound Annual Growth Rate will be 8.95% from 2023 to 2030.

The North America Daily Fantasy Sports market size will be USD 5,022.11 Million by 2029.

Market Drivers For Daily Fantasy Sports

Growing adoption of smartphones coupled with rising internet connectivity

Over the last few years, there is a rapid increase in smart device adoption and internet penetration. Smart devices offer flexibility to customers on a smartphone, laptop, desktop, or tablet. With these devices, users are simply able to access several daily fantasy sports apps and websites.

According to a study, the number of unique mobile internet users in 2020 was 4.28 billion, and more than 90% of the worldwide internet population has access to the internet through a mobile device. Until March 2021, the internet penetration rate in Asia was at 62%, 88% in Europe, and 90% in North America.

Similarly, according to the study, the current global smartphone user population is 6.648 billion, which indicates that 83.72 percent of the world’s population possesses a smartphone. This statistic has increased significantly from 2016, when there were just 3.668 billion users, accounting for 49.40 percent of the world’s population at the time.

Furthermore, the usage of tablets, laptops, and desktops is also raising. According to the Australian Bureau of Statistics, desktop or laptop computers are used by 91% of connected households.

As technology advances, various organizations are releasing numerous daily fantasy games that can play online. This enables several people to entertain themselves as well as to earn money. In this app or website, users can play a wide range of fantasy games, including cricket, hockey, football, basketball, and kabaddi. This promotes market expansion.

According to data shared by Indian Super League (ISL) its fantasy football players hail from India, Nepal, Bangladesh, and the UK, with 86% of the traffic coming from mobile phones. As a result, the growing adoption of smart devices coupled with rising internet connectivity drives the growth of the daily fantasy sports market.

Rising number of daily fantasy sports players

As online gaming and associated activities gain traction, the online fantasy sports market is expected to see a considerable increase in income. The popularity of fantasy games has surged with the introduction of various applications and websites. Daily fantasy games, in particular, are gaining popularity, and many individuals are drawn to them. This increases the popularity of daily fantasy sports.

Daily fantasy games are a popular type of online fantasy gaming in which users pay an entrance fee to compete for cash rewards based on the performance of professional athletes whom users choose and then track in their respective professional sports events.

People are drawn to daily fantasy games for a variety of reasons. The primary reason for this is that players can win real money. According to data, one-third (34%) of urban Indians have played online fantasy sports for money in June 2021. There is real money on the line, and anybody has a chance to win. Some players even make a full-time career by joining competitions. It's difficult to say how much profit the top fantasy sports players make, but there's evidence that they might be earning at least $10,000 every week.

As a result, many players want to participate in daily fantasy games. According to the Fantasy Sports and Gaming Association, approximately 59 million individuals in the United States and Canada participate in fantasy sports. It also claims that 20 million individuals in India play fantasy games, with the amount expected to rise to 150 million by 2022. According to the Fantasy Sports Trade Association, the number of fantasy sports participants has increased from 500,000 in 1988 to 59.3 million in 2017, with the business being worth $7.22 billion (FSTA).

Similarly, key players are participating in a variety of measures to increase player numbers. For instance, to increase its appeal to women, Disney introduced a fantasy

league game for ABC's "Bachelorette" show in 2017. More than 700,000 individuals have playe...

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Fantasy Sports Market Size 2025-2029

The fantasy sports market size is forecast to increase by USD 10.13 billion, at a CAGR of 7.1% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By the Product - Fantasy soccer segment was valued at USD 8.78 billion in 2023
By the Application - Individual Competition segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 56.96 billion
Market Future Opportunities: USD USD 10.13 billion 
CAGR : 7.1%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with an increasing number of businesses recognizing its potential for customer engagement and revenue generation. According to recent studies, the market is projected to experience significant growth, with a substantial increase in user adoption rates. For instance, The market size was valued at approximately USD15 billion in 2020, and it is anticipated to expand at a steady pace in the coming years. Fantasy sports platforms have gained popularity in sectors such as media, entertainment, and consumer goods, offering unique opportunities for brand promotion and fan engagement. In the media industry, fantasy sports have become a staple for sports broadcasters and networks, providing an additional revenue stream through advertising and subscription fees. Meanwhile, consumer goods companies have leveraged fantasy sports to boost sales and customer loyalty by offering exclusive promotions and discounts to participants. Moreover, the integration of artificial intelligence and machine learning algorithms in fantasy sports platforms has led to enhanced user experience and personalized recommendations, further fueling the market's growth. Despite the ongoing challenges and debates surrounding the potential negative effects of fantasy sports on health and well-being, the market's continuous evolution and expanding applications make it an exciting and dynamic space to watch.

What will be the Size of the Fantasy Sports Market during the forecast period?

Explore market size, adoption trends, and growth potential for fantasy sports market Request Free SampleThe market experiences consistent growth, with current participation estimated at approximately 60 million people worldwide. This figure represents a significant increase from previous years, underscoring the market's continuous evolution. Looking ahead, industry experts project a future growth rate of around 15%, driven by advancements in technology and user experience. Fantasy sports platforms have become essential tools for enthusiasts, offering features such as player performance metrics, injury reporting, and points-per-game scoring. These platforms employ game theory applications, tournament formats, and roster optimization to create engaging user experiences. Value-based drafting and optimal lineup generation are critical components, as is risk assessment modeling and prize structures. Transaction processing, matchup analysis, and chat functionality further enhance the user experience. Expert advice and user engagement metrics are also essential, with fraud detection systems ensuring fair play. The market caters to both season-long leagues and daily fantasy sports, providing league management tools and statistical modeling to optimize lineup construction and salary cap management. Machine learning algorithms and probability calculations are integral to player projections and draft strategy, while scoring system design and ownership percentage rankings facilitate informed decision-making. The industry's diverse offerings cater to a wide range of sports, from football and basketball to baseball and soccer.

How is this Fantasy Sports Industry segmented?

The fantasy sports industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFantasy soccerFantasy baseballFantasy basketballFantasy footballOthersApplicationIndividual CompetitionTeam CompetitionDemographicUnder 25 YearsBetween 25 and 40 YearsAbove 40 YearsDietary PreferenceVeganGluten-FreeKetoTarget AudienceBusy ProfessionalsHealth EnthusiastsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Insights

The fantasy soccer segment is estimated to witness significant growth during the forecast period.

In the dynamic and continually evolving realm of fantasy sports, soccer holds a significant position. Participants construct imaginary teams consisting of real-life soccer pla

In US Fantasy Sports Market , was valued at approximately USD 10.11 billion in 2022 and is projected to reach USD 12.45 billion by 2029,

Daily Fantasy Sports Market Outlook

The global daily fantasy sports market size is projected to grow from $22 billion in 2023 to an impressive $48 billion by 2032, reflecting a robust CAGR of 9%. This exponential growth can be attributed to the increasing popularity of sports betting, technological advancements in gaming platforms, and changing consumer preferences towards online sports entertainment. As more players and sports enthusiasts seek interactive and engaging ways to participate in their favorite sports, the demand for daily fantasy sports is set to soar.

A significant growth factor driving the daily fantasy sports market is the rising global acceptance and legalization of sports betting. Several countries and states have enacted legislation to allow sports betting, thus providing a legal framework for fantasy sports operators to flourish. This regulatory support has not only increased the number of participants but has also led to the entry of new market players, thereby boosting market competition and innovation. Another driving factor is the growing internet penetration and smartphone adoption globally. As more people gain access to high-speed internet and smart devices, the reach and user base of daily fantasy sports platforms expand, creating a favorable environment for market growth.

Furthermore, advancements in technology, such as artificial intelligence and machine learning, have revolutionized the user experience in daily fantasy sports. These technologies enable the creation of more realistic and immersive gaming experiences, personalized recommendations, and predictive analytics, which enhance user engagement and satisfaction. Coupled with the increasing integration of blockchain technology for ensuring transparency and security in transactions, these technological innovations are pivotal in attracting more users to daily fantasy sports platforms.

The growing popularity of major sports leagues and events worldwide also significantly contributes to the market's expansion. High-profile sports events, such as the NFL, NBA, and FIFA World Cup, draw substantial global audiences, many of whom are potential participants in daily fantasy sports. The ability to create and manage virtual teams and compete with others based on real-life player performances makes these platforms highly appealing to sports fans. This increased engagement during sports seasons and tournaments translates into higher user retention and revenue for fantasy sports operators.

Regionally, North America holds the largest share in the daily fantasy sports market, driven by the widespread popularity of sports such as football, basketball, and baseball. The market in this region is further bolstered by favorable regulations and a well-established sports culture. However, the Asia Pacific region is expected to exhibit the highest growth rate during the forecast period. Factors such as the growing middle class, increasing disposable income, and rising interest in sports like cricket and soccer are propelling market growth in this region. Additionally, the proliferation of mobile gaming and internet usage in countries like India and China presents vast opportunities for daily fantasy sports operators.

Sports Type Analysis

The daily fantasy sports market segments by sports type include football, baseball, basketball, hockey, soccer, and others. Football is the dominant segment due to the immense popularity of the NFL and college football in North America. The fanbase for football is vast, and the sport's seasonal nature creates recurring engagement opportunities for fantasy sports operators. The introduction of micro-contests and enhanced scoring systems are also attracting more users to football-based fantasy sports.

Baseball holds a significant share in the fantasy sports market, particularly in North America, where Major League Baseball (MLB) garners a large following. The long baseball season, with numerous games, provides ample opportunities for fantasy sports contests, enticing users with frequent chances to win. Innovations like real-time player performance analytics and in-game substitutions are enhancing the user experience in baseball fantasy sports.

Basketball is another prominent segment, with the NBA being one of the most widely followed leagues worldwide. The fast-paced nature of basketball games and the availability of detailed player statistics make it an attractive option for fantasy sports enthusiasts. Enhanced mobile app features and social sharing options are driving user engagement in basketball fantasy sports, cont

U.S. FANTASY SPORTS SERVICE MARKET valued USD 11.1 Billion in 2024 and is projected to surpass USD 31.4 Billion through 2032

Fantasy Sports Market Outlook

According to our latest research, the global fantasy sports market size reached USD 29.4 billion in 2024, reflecting robust growth driven by increasing digital adoption and the rising popularity of sports-based entertainment worldwide. The market is projected to grow at a CAGR of 13.7% from 2025 to 2033, reaching a forecasted value of USD 92.3 billion by 2033. This impressive expansion is fueled by technological advancements, growing smartphone penetration, and evolving consumer preferences for interactive and immersive experiences in sports engagement.

One of the primary growth factors for the fantasy sports market is the surge in internet connectivity and mobile device usage globally. With the proliferation of affordable smartphones and high-speed internet, users can now access fantasy sports platforms seamlessly, regardless of their location. This accessibility has democratized participation, enabling fans from diverse demographics to actively engage in fantasy leagues. Furthermore, the integration of real-time data analytics and AI-driven insights has enhanced user experience, making team selection, performance tracking, and in-game strategies more interactive and data-driven. This technological integration not only attracts seasoned sports enthusiasts but also draws in new users seeking an engaging and competitive environment.

Another significant driver is the increasing popularity of major sporting events and leagues, which has a direct positive impact on the fantasy sports ecosystem. Global events such as the FIFA World Cup, the Indian Premier League (IPL), the National Football League (NFL), and the NBA have witnessed exponential viewership, translating into higher user engagement on fantasy platforms. Brands and sponsors are leveraging this trend by partnering with fantasy sports companies to enhance fan engagement and brand visibility. Additionally, the gamification of sports through fantasy leagues allows users to test their knowledge, compete with peers, and win rewards, further incentivizing participation and boosting market growth.

The evolving regulatory landscape is also shaping the future of the fantasy sports market. Several countries are recognizing fantasy sports as a game of skill rather than chance, leading to favorable regulatory frameworks that encourage innovation and investment. This legal clarity has attracted significant venture capital and strategic partnerships, fostering the development of advanced platforms with enhanced security, transparency, and user trust. However, regulatory challenges persist in certain regions, necessitating ongoing dialogue between industry stakeholders and policymakers to ensure responsible growth and user protection.

From a regional perspective, North America continues to dominate the fantasy sports market, accounting for the largest share in 2024, followed by Asia Pacific and Europe. The North American market benefits from a mature sports culture, high digital literacy, and established leagues, while Asia Pacific is witnessing rapid growth due to its large, young population and increasing adoption of digital entertainment platforms. Europe is also emerging as a key market, driven by the popularity of football and cricket-based fantasy leagues. The Middle East & Africa and Latin America are gradually gaining traction, supported by improving internet infrastructure and rising interest in sports-based gaming.

Platform Analysis

The platform segment of the fantasy sports market is bifurcated into web-based and mobile-based platforms, each playing a pivotal role in shaping user engagement and market dynamics. Web-based platforms were the initial drivers of the fantasy sports industry, offering comprehensive interfaces and robust functionalities catering to desktop users. These platforms continue to attract a significant user base, particularly among older demographics and traditional fantasy sports enthusiasts who prefer detailed analytics, in-depth research tools, and multi-league management features. The web-based segment

The number of businesses in the fantasy sports service sector in the United States increased year-over-year since 2017. In 2022 there were *** businesses in this sector compared to the previous year's total of *** businesses. The number of businesses in this sector was forecast to increase to *** in 2023.

As of March 2024, participation in daily fantasy sports (DFS) in the United States was allowed, to varying degrees, in ** states. The **** states that had yet to allow DFS were **********************************************. Fantasy sports in the U.S. experienced a watershed moment in October 2006, when the Unlawful Internet Gambling Enforcement Act was passed into U.S. federal law. This statute recognized fantasy sports as a game of skill rather than luck. As a result, fantasy sports were no longer classed by the federal government as a form of gambling. Since then, the market size of the fantasy sports industry in the U.S. has surpassed ** billion U.S. dollars. Why are daily fantasy sports banned in some U.S. states? In contrast to traditional fantasy sports, such as season-long fantasy football, the DFS format allows its players to compete for money and pick new squads on a day-by-day basis. For some state legislative bodies, this has created legal ambiguity as the skill of predicting long-term trends, often associated with traditional fantasy sports, has been seen as lacking in daily fantasy sports. The **** states that haven’t yet allowed DFS have not done so because they believe it resembles sports betting more than traditional fantasy sports, which has created conflicts with each state’s strict gambling laws. Regardless of these legal issues, fantasy sports have taken root in the U.S., with around ************ adults having engaged in fantasy sports as of 2024. What are the leading U.S. fantasy sports platforms? *** of the leading platforms at the forefront of U.S. fantasy sports are DraftKings and FanDuel. Since its founding in 2012, DraftKings’ global assets have grown beyond the multi-billion U.S. dollar mark, and the monthly unique users worldwide of DraftKings exceed *** million in 2023. ********************** also hold the accolade of being among the U.S. fantasy sports companies with the longest average time spent by users per website visit, alongside other fantasy sports platforms such as PrizePicks and Rotowire.

The North American Daily Fantasy Sports (DFS) market, valued at $13.21 billion in 2025, is projected to experience robust growth, driven by increasing smartphone penetration, rising disposable incomes, and the growing popularity of casual and competitive gaming. The market's Compound Annual Growth Rate (CAGR) of 12.90% from 2019 to 2024 suggests a significant expansion in the coming years, with the forecast period (2025-2033) poised to witness even further acceleration. Key drivers include innovative game formats, strategic partnerships with professional sports leagues, and the enhanced user experience offered by DFS platforms. The segment breakdown reveals that Traditional Fantasy Sports and Daily Fantasy Sports hold significant market share, with Football, Basketball, and Baseball leading the sports category. Major players like DraftKings, FanDuel, Yahoo Fantasy Sports, CBS Sports, and ESPN are aggressively competing for market dominance through technological advancements, marketing initiatives, and strategic acquisitions. The strong regulatory environment in North America, particularly in the United States, provides stability and fosters investor confidence, further supporting market growth. The sustained growth trajectory of the North American DFS market is expected to continue throughout the forecast period. Factors such as increased accessibility through mobile apps, targeted marketing campaigns to attract new user segments, and the integration of esports into the DFS landscape will contribute to this expansion. However, regulatory challenges in certain regions, potential competition from other forms of entertainment, and the need to address concerns about responsible gaming will be key factors shaping the market's future. The dominance of established players, while ensuring market stability, also presents a challenge to smaller entrants. Future growth will depend on innovative game designs, superior user interfaces, and adept marketing strategies aimed at cultivating and retaining a diverse customer base. Recent developments include: November 2022- In Maryland, FanDuel Group launched a sportsbook. Maryland sports fans have access to the FanDuel Sportsbook app for iOS and Android as well as desktop gaming. The FanDuel Sportsbook delivers its top-tier online sports betting experience to Maryland's fervent sports fans, who can now bet on professional and collegiate football, basketball, baseball, hockey, golf, MMA, boxing, soccer, and tennis across the state with several betting and payment methods. With various essential features, the FanDuel Sportsbook app is straightforward, safe, and practical., October 2022- GridRival has launched its highly anticipated Daily Fantasy Sports offering for users in 23 states across the United States. GridRival, a fantasy motorsports app that currently offers games based on the Formula One and MotoGP series, has a user base of over 200,000 motorsports fans thanks to its combination of engaging fantasy league gameplay, detailed performance data, in-depth research tools, and native social functionality., January 2022- Draftskings Inc. launched its mobile and online sportsbook in New York. The company planned to be one of the first to throw in the empire state. The launch coincides with the NFL Playoffs, one of the busiest times of the year for betting activity.. Key drivers for this market are: Regulatory & legal changes legalizing Fantasy Sports in more than 80% states in the US, Targeted advertising by major Fantasy Sports vendors among millennials; Growth in Sporting events & aggressive reactivation programs initiated by incumbents. Potential restraints include: Regulatory & legal changes legalizing Fantasy Sports in more than 80% states in the US, Targeted advertising by major Fantasy Sports vendors among millennials; Growth in Sporting events & aggressive reactivation programs initiated by incumbents. Notable trends are: Daily Fantasy Sports to Dominate the Market.

The global fantasy sports market, valued at $24.76 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 7.1% from 2025 to 2033. This expansion is fueled by several key factors. Increasing smartphone penetration and readily available high-speed internet access have significantly broadened the market's reach, particularly among younger demographics who are digitally native and enthusiastic about sports. The engaging nature of fantasy sports, combining strategic decision-making with the thrill of real-world sporting events, continues to attract a large and passionate player base. Furthermore, innovative platform features like live scoring, interactive communities, and the integration of esports are enhancing the user experience and fostering greater engagement. The market is segmented by product type (Fantasy Football, Fantasy Baseball, Fantasy Basketball, Fantasy Soccer, and Others) and platform (Mobile Applications and Websites), with mobile applications showing significant growth due to their accessibility and convenience. Competition within the market is intense, with established players like DraftKings and FanDuel vying for market share alongside emerging innovative startups. Strategic partnerships with sports leagues and teams, along with aggressive marketing campaigns, are pivotal strategies employed by these companies to attract and retain users. While the market faces challenges such as regulatory uncertainties in certain regions and concerns over responsible gaming practices, the overall trajectory suggests a sustained period of growth. The North American market, specifically the US, currently dominates the fantasy sports landscape due to established leagues and high sports engagement. However, rapid growth is anticipated in the Asia-Pacific region, particularly in India and China, fueled by rising disposable incomes and burgeoning internet penetration. Europe is also demonstrating steady growth, driven by the popularity of major football leagues and increasing interest in fantasy sports across multiple sports disciplines. The strategic expansion of established players into new geographical markets, combined with the emergence of localized fantasy sports platforms tailored to regional sports preferences, is further accelerating this expansion. The diversification of fantasy sports offerings, including daily fantasy sports, season-long leagues, and innovative game formats, is expected to contribute significantly to overall market expansion over the forecast period. A focus on responsible gaming practices and stricter regulations regarding player protection will be crucial for the long-term health and sustainability of this expanding industry.

North America Fantasy Sports Market size was valued at USD 24.1 Billion in 2024 and is projected to reach USD 42.7 Billion by 2032, growing at a CAGR of 7.42% from 2026 to 2032.

North America Fantasy Sports Market: Definition/Overview

Fantasy sports are defined as online prediction games where participants assemble virtual teams composed of real players from professional sports. These virtual teams compete against each other based on the statistical performance of those players in actual games. Points are awarded based on the players' real-world performances, which are translated into fantasy points through predetermined scoring systems.

The US spectator sports market is a dynamic and lucrative industry, projected to experience robust growth over the next decade. With a current market size exceeding $80 billion (estimated based on global market size and US market dominance), the sector benefits from a passionate fan base and diverse revenue streams. The 6%+ CAGR suggests a substantial increase in market value by 2033, driven primarily by increasing media rights deals, the growth of fantasy sports and esports engagement, and strategic investments in stadium infrastructure and fan experience enhancements. Popular sports like football, basketball, and baseball continue to dominate, attracting significant viewership and generating substantial revenue through ticket sales, merchandise, and sponsorships. However, emerging sports and alternative viewing options (streaming services, for example) present both opportunities and challenges. The market is segmented by sport (soccer, football, basketball, baseball, etc.) and revenue source (media rights, merchandising, tickets, sponsorships), allowing for focused analysis and strategic investment decisions. Competition among established players like Penn Entertainment, Churchill Downs Incorporated, and NASCAR Holdings, alongside the influx of innovative companies like FanDuel in the fantasy sports sector, keeps the market highly competitive. Geographic variations exist, with the US representing a significant portion of the global market due to high viewership and substantial spending power. Future growth will likely depend on several factors. Continued technological innovation in fan engagement (virtual reality, augmented reality, improved streaming quality), expansion into new markets (e.g., esports), and successful strategies to attract younger demographics will be key to maintaining the current growth trajectory. Potential restraints include economic downturns that might affect consumer spending on entertainment, and the need for effective management of the evolving media landscape and competition from alternative leisure activities. A focus on providing immersive and interactive experiences, alongside strategic partnerships, will be critical for sustained success within this fiercely competitive and ever-evolving market. Recent developments include: October 2023: The National Football League Players Association (NFLPA) and the players' union for American football's National Football League (NFL) partnered with sports-based technology company Infinite Athlete., October 2023: PHOENIXCarvana sports partnered with renowned professional mountain biker and Red Bull athlete Jaxson Riddle ahead of the world's premier big-mountain freeride event, Red Bull Rampage.. Key drivers for this market are: Increasing Popularity of Fantasy Sports and Online Betting. Potential restraints include: Increasing Popularity of Fantasy Sports and Online Betting. Notable trends are: Sports Teams and Clubs is Dominating the Market.

The number of employees in the fantasy sports service sector in the United States has increased in recent years. In 2022, there were approximately ***** thousand employees in this sector, up from the previous year's total of ***** thousand employees. Employment in this sector was forecast to increase in 2023 to ***** thousand.

North America fantasy sports market valued at USD 9 billion, driven by smartphone penetration, sports engagement, and innovations. Expected growth with AI and esports integration.

Daily Fantasy Sports Market Outlook

According to our latest research, the global Daily Fantasy Sports market size in 2024 stands at USD 29.5 billion, reflecting robust engagement across digital platforms worldwide. The market is growing at a steady CAGR of 13.2% from 2025 to 2033, projected to reach a value of USD 83.1 billion by the end of the forecast period. The expansion is primarily driven by increasing smartphone penetration, the proliferation of internet connectivity, and the growing popularity of fantasy sports among younger demographics. These factors, combined with advancements in mobile application technology and the integration of real-time data analytics, are significantly propelling the Daily Fantasy Sports (DFS) market forward.

A key growth factor for the Daily Fantasy Sports market is the surge in digital transformation within the sports entertainment industry. The widespread adoption of smartphones and the increasing accessibility of high-speed internet have made it easier for users to participate in DFS platforms from virtually anywhere. This digital shift has not only broadened the reach of fantasy sports but has also enhanced user engagement through innovative features such as live drafts, player statistics, and instant rewards. Additionally, the integration of artificial intelligence and machine learning algorithms has enriched the user experience by providing personalized recommendations, predictive analytics, and seamless gameplay, thereby attracting a larger and more diverse user base.

Another significant driver is the evolving legal landscape surrounding sports betting and fantasy sports, particularly in North America and parts of Europe. Regulatory relaxations and the formal recognition of fantasy sports as a skill-based activity have encouraged new entrants and investments in the market. This has led to the emergence of a competitive ecosystem where operators are incentivized to deliver superior platforms, innovative game formats, and attractive prize pools. The result is a virtuous cycle of user acquisition, retention, and monetization, which continues to fuel the growth of the Daily Fantasy Sports market on a global scale.

Moreover, the increasing popularity of major sporting events such as the FIFA World Cup, the Super Bowl, and the Indian Premier League (IPL) has created significant spikes in DFS participation. These events not only draw in seasoned fantasy sports enthusiasts but also attract casual fans looking for a more interactive and immersive experience. The ability to create teams, compete with friends or strangers, and win real-world prizes adds a layer of excitement that traditional sports viewing cannot match. This trend is further amplified by strategic partnerships between DFS operators and sports leagues, teams, and media companies, which enhance visibility and drive user engagement through integrated marketing campaigns and exclusive content.

Regionally, North America continues to dominate the Daily Fantasy Sports market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The high level of sports fandom, favorable regulatory environment, and the presence of leading DFS operators such as DraftKings and FanDuel contribute to North America's leadership position. Europe is witnessing rapid growth due to the rising popularity of football (soccer) and the increasing legalization of fantasy sports platforms. Meanwhile, Asia Pacific is emerging as a lucrative market, driven by the growing interest in cricket and soccer, expanding internet infrastructure, and a young, tech-savvy population. As the market matures, regional dynamics are expected to evolve, with Latin America and the Middle East & Africa also presenting untapped growth opportunities.

Platform Analysis

The Daily Fantasy Sports market is segmented by platform into web-based and mobile-based solutions, with each playing a pivotal role in market expansion. The web-based segment initially dominated the market, leveraging established desktop and laptop

Fantasy Football Market Outlook

In 2023, the global fantasy football market size was valued at approximately USD 24.4 billion, and it is projected to reach USD 48.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.9%. This robust growth is driven by the increasing popularity of sports betting, the expansion of internet penetration, and the evolving digital landscape that has made fantasy sports more accessible to a global audience.

The burgeoning interest in fantasy football is significantly fueled by the thrill associated with virtual sports management and the competitive spirit it invokes among participants. The advent of high-speed internet and the proliferation of smartphones have considerably lowered entry barriers, enabling users from diverse demographics to engage with fantasy football platforms. Enhanced user interfaces and the strategic inclusion of real-time data and analytics have further enriched the user experience, making the game more immersive and engaging. Additionally, the growing partnerships between fantasy sports platforms and major sports leagues have enhanced the credibility and reach of the market.

Another crucial growth factor is the increasing monetization avenues within the fantasy football ecosystem. Platforms are leveraging ad revenues, subscription models, and in-app purchases to enhance their profitability. The introduction of innovative revenue streams like virtual goods, personalized content, and premium features provides substantial growth opportunities. Furthermore, the gamification of fantasy sports, including interactive features like social sharing and leaderboards, has significantly contributed to user retention and engagement.

Public perception and societal trends have also played a pivotal role in the market's growth. The cultural acceptance of fantasy sports as a mainstream activity has expanded its demographic reach beyond traditional sports enthusiasts. The integration of fantasy sports into mainstream media, including dedicated shows and podcasts, has increased visibility and user adoption. This cultural shift has also led to the formation of fantasy football communities, fostering a sense of camaraderie and collective enthusiasm.

American Football has played a pivotal role in the evolution of fantasy sports, particularly in North America, where the National Football League (NFL) stands as the most popular league for fantasy football. The deep-rooted passion for American Football among fans has translated into a robust fantasy football culture, with millions of participants engaging in both daily and season-long leagues. The NFL's extensive media coverage and the availability of detailed player statistics have made it an ideal sport for fantasy leagues, offering fans an opportunity to test their managerial skills and engage with the sport on a deeper level. This engagement is further amplified by the NFL's active promotion of fantasy football, which has helped to sustain and grow its fan base over the years.

From a regional perspective, North America continues to dominate the fantasy football market, driven by the high penetration of internet services and the strong sports culture in the region. The United States alone accounts for a significant portion of the market owing to the popularity of the National Football League (NFL). Meanwhile, Europe and the Asia Pacific are emerging as significant growth regions. The increasing popularity of soccer and the rising number of internet users in countries like India and China are expected to contribute to the market's expansion in these regions.

Platform Analysis

The fantasy football market is segmented into mobile applications and websites based on the platform. Mobile applications have revolutionized the fantasy sports experience by offering users the convenience of managing their teams on the go. The advent of sophisticated mobile apps with user-friendly interfaces, real-time updates, and interactive features has significantly enhanced user engagement. The integration of advanced analytics and personalized recommendations in mobile applications has made it easier for users to make informed decisions, thereby increasing user satisfaction and retention.

On the other hand, websites continue to be a popular platform among a segment of users who prefer a more detailed and expansive interface. Websites offer a broader range of features and functionalities compared to mobile applicatio