The United States Gaming Market Report is Segmented by Platform (Mobile Gaming, Console Gaming, and More), Revenue Model (In-App Purchases, Premium, and More), Genre (Action/Adventure, Shooter, Sports and Racing, and More), Gamer Demographic (less Than 18 Years, 18-34 Years, and More), and Geography (United States). The Market Forecasts are Provided in Terms of Value (USD).

As well as being one of the leading gaming market in terms of revenue, the United States is also considered by many as the birthplace of gaming as we know it today. In 2023, the video game market size in the United States was estimated to be *** billion U.S. dollars, not quite reaching the 2020 record of *** billion U.S. dollars.

The North America Gaming Market Report is Segmented by Platform (Console Gaming, PC Gaming, Mobile Gaming, and Cloud Gaming and Streaming), Revenue Model (Premium, Free-To-Play, and More), Genre (Shooter, Sports, Role-Playing/Adventure, and More), Gamer Type (Casual Gamers, Competitive/Esports Gamers, Hardcore/Core Gamers, and Social Gamers), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The United States mobile gaming market size reached USD 26.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 63.2 Billion by 2033, exhibiting a growth rate (CAGR) of 10.2% during 2025-2033. The increasing utilization of mobile devices, the introduction of augmented reality (AR) and virtual reality (VR), the deployment of high-speed mobile networks, and the integration of social elements in mobile games represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the United States mobile gaming market report, along with forecasts at the country levels for 2025-2033. Our report has categorized the market based on type, device type, platform, and business model.

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Gaming Market Size 2025-2029

The gaming market size is forecast to increase by USD 100.8 billion, at a CAGR of 8.4% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by the increasing adoption of augmented reality (AR) and virtual reality (VR) games. These immersive technologies offer players unprecedented levels of engagement and interaction, fueling the demand for more sophisticated and realistic gaming experiences. Additionally, the emergence of cloud gaming is disrupting traditional gaming models, enabling players to access high-performance games on demand and without the need for expensive hardware. However, the market faces challenges as well. Regulation of loot boxes, randomized in-game purchases, is gaining scrutiny from governments and consumer protection agencies, raising concerns over potential addictive behaviors and ethical issues. Companies must navigate these challenges by ensuring transparency and fairness in their gaming practices while continuing to innovate and meet the evolving demands of tech-savvy consumers. In summary, the market is poised for continued growth, driven by technological advancements and shifting consumer preferences, while navigating regulatory challenges to maintain a competitive edge.

What will be the Size of the Gaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic innovations shaping its various sectors. Game audio integrates advanced technologies, enhancing immersive experiences. Player data analysis fuels personalized game recommendations and targeted advertising. Competitive multiplayer engages players, fostering vibrant gaming communities. Game design embraces procedural generation and mixed reality, offering fresh experiences. Gaming peripherals cater to diverse user preferences, optimizing gameplay. User experience and graphics fidelity remain paramount, pushing technological boundaries. In-game advertising and cloud gaming redefine monetization strategies. Game performance and game engines are continually refined, driving industry advancements. Game programming, game testing, and game development frameworks ensure seamless gameplay. Mobile gaming and console gaming cater to diverse platforms. Frame rate, game mechanics, and game physics optimize player engagement. Character design, cooperative multiplayer, and subscription models expand the gaming landscape. Game development tools, game localization, game art, and game development platforms facilitate creativity. Artificial intelligence and machine learning revolutionize game AI, non-player characters, and game engine optimization. The market's continuous dynamism reflects the industry's commitment to innovation and growth.

How is this Gaming Industry segmented?

The gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeCasual gamingProfessional gamingPlatformOnlineOfflineDeviceMobile gamingConsole gamingPC gamingGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyMiddle East and AfricaUAEAPACChinaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW).

By Type Insights

The casual gaming segment is estimated to witness significant growth during the forecast period.The casual the market is experiencing significant growth due to the increasing popularity of mobile gaming. This segment caters to players who prefer games that do not demand extensive time investment. Game development in this sector focuses on user experience, graphics fidelity, and easy-to-understand game mechanics. Augmented reality and virtual reality technologies are increasingly being integrated into casual games, enhancing immersion. Non-player characters and game physics add realism, while machine learning and artificial intelligence bring a new level of challenge and engagement. Game analytics and live streaming enable developers to gather player data and improve game design. Social gaming and cooperative multiplayer foster community building. Console gaming and PC gaming still hold a strong presence, but mobile gaming's convenience and accessibility make it a preferred choice for casual gamers. Frame rate and game mechanics are crucial factors in ensuring smooth gameplay. Wearable gaming and cloud gaming are emerging trends, offering new opportunities for developers. Game monetization models, such as subscription services and in-game advertising, provide revenue streams for casual gaming service providers. Game development tools, engines, and platforms facilitate the creation of engaging and immersive experiences.

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The Casual gaming segment was valued

North America Gaming Market was USD 100505.68 Million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

The United States Cloud Gaming Market Report is Segmented by Type (Video Streaming, and File Streaming), Device (Smartphones, Tablets, and More), Gamer Type (Casual Gamers, Avid Gamers, and Lifestyle Gamers), Business Model (Subscription-Based, Pay-As-You-Play, and Free-To-Play and Ad-Supported). The Market Forecasts are Provided in Terms of Value (USD).

The South America Mobile Gaming Market Report is Segmented by Platform (Android, IOS, Others), Game Genre (Casual/Hyper-casual, Action/Shooter, Strategy, RPG, Sports/Racing), Revenue Model (In-App Purchase, Advertising-Supported, Subscription/Battle-Pass, Cloud-Gaming Access Fees), Age Group (13-17 Yrs, 18-34 Yrs, 35-44 Yrs, 45+ Yrs), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The emergence of free-to-play games and fifth-generation consoles has provided steady revenue within the video game industry. However, since 2020, current-generation consoles have reached the mature life cycle phase, and console sales are down as of 2024. Despite the continued popularity of mobile gaming and AAA franchises, many markets within the industry await next-generation releases and have expressed a willingness to hold off on purchasing many industry products in the meantime. Consequently, revenue growth has stalled over the past five years, decreasing at a CAGR of 2.2% to $109.4 billion through 2025. In 2025, however, revenue has increased 7.8% in 2025, as releases from Nintendo and Rockstar Games have generated more player interest. Despite operational challenges and a high-interest rate environment for much of the current period, the gaming industry has benefited from the continuous releases of popular games. Generating millions of viewers daily, streaming platforms and popular streaming celebrities continue to sustain interest in many industry offerings, boosting sales. Leading companies, such as Sony and Microsoft, continue to evolve and have made a series of acquisitions, which have consolidated the industry during the current period. They have also adopted AI to automate their operations and maintain profit levels as costs increase due to tariffs. Moving forward, gaming developers are projected to invest more of their resources in developing mobile games and games that leverage the latest AI, VR and cloud technology. Despite the absence of new console releases from most companies during much of the period, consumer demand will remain high in the short term, though evolving trade policy could threaten the industry's ability to meet consumer demand moving forward. Despite these challenges however, future innovation and the eventual release of next-generation consoles will lead to industry revenue increasing at a CAGR of 7.3% to $155.4 billion through 2030.

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Mobile Gaming Market Size 2025-2029

The mobile gaming market size is forecast to increase by USD 82.4 billion at a CAGR of 11.3% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the rising popularity of multiplayer mobile games and the increasing availability of free-to-play options. The popularity of multiplayer mobile games continues to rise, as players seek social interaction and competition in their gaming experiences. These trends have expanded the market's reach, attracting a larger and more diverse player base. However, the increasing cost of mobile gaming development poses a significant challenge for market players. With the demand for high-quality graphics and immersive gameplay experiences continuing to rise, the financial investment required to develop and launch successful mobile games is becoming increasingly steep. Companies seeking to capitalize on market opportunities must navigate this challenge effectively by implementing cost-effective development strategies, such as utilizing cloud-based gaming technologies or outsourcing development to lower-cost regions.
Additionally, partnerships and collaborations with other industry players can help reduce development costs and share risks. Overall, the market's strategic landscape is characterized by intense competition and a rapidly evolving technological landscape, requiring companies to stay agile and adapt to changing consumer preferences and market trends.

What will be the Size of the Mobile Gaming Market during the forecast period?

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The market continues to evolve, with dynamic market activities shaping player behavior and gaming trends. In-game advertising and subscription services have emerged as key monetization strategies, offering new revenue streams for game developers. Accessibility features, such as closed captioning and adjustable difficulty levels, enhance user experience and broaden the reach of action games, simulation games, and mid-core titles. Social media marketing and influencer partnerships fuel user acquisition, while mobile esports and competitive gaming foster engagement and community building. Augmented Reality And Virtual Reality technologies bring immersive experiences to puzzle games and adventure titles. Game development, driven by user feedback and data analysis, adapts to player preferences, resulting in innovative game designs and monetization models.
Cloud gaming and Game Streaming services expand access to games, enabling players to enjoy their favorite titles on various devices. Game analytics and engagement metrics provide valuable insights, informing game development and marketing strategies. The ongoing unfolding of these market activities underscores the continuous evolution of mobile gaming, with monthly active users and daily active users driving growth across various sectors. In-app purchases and user experience remain crucial factors in player retention, while app store optimization and game design continue to influence market success. The mobile gaming landscape remains vibrant and dynamic, with ongoing advancements in technology and player preferences shaping the future of this ever-evolving industry.

How is this Mobile Gaming Industry segmented?

The mobile gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Casual gaming
  Professional gaming


Game Genre

  Puzzle Games
  Battle Royale Games
  Idle Games
  Strategy Games
  Others


Distribution Channel

  App Stores
  Online Platforms
  Pre-Installed Games
  Others


End-User

  Casual Gamers
  Competitive Gamers
  Young Gamers
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

Mobile gaming has experienced significant growth, with online segment adoption increasing due to the widespread use of mobile devices and internet penetration. Free games on app stores and the convenience of playing from anywhere, at any time, contribute to this trend. Social interaction is a key element in certain online games, fostering community building and enabling users to engage with friends or strangers during gameplay. In-game advertising, monetization strategies such as in-app purchases and subscription services, and user acquisition through social media marketing are essential components of the mobile gaming industry. Action games, simulati

Social Gaming Market is estimated to reach USD 36.0 Billion By 2034, Fueled by a robust CAGR of 14.90% over the forecast period...

United States cloud gaming market size is projected to exhibit a growth rate (CAGR) of 31.05% during 2025-2033. The increasing improvements in streaming technology, including low-latency streaming, which have made it possible for gamers to play in real-time without noticeable lag, are driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on device type, genre, technology, and gamers.

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Online Gaming Market Size 2025-2029

The online gaming market size is forecast to increase by USD 120.2 million, at a CAGR of 18.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of e-sports and the widespread adoption of the free-to-play business model. The rise of e-sports has transformed gaming from a solitary pastime into a social and competitive experience, attracting millions of viewers and participants worldwide. The free-to-play model, which allows users to access games without upfront costs, has made online gaming more accessible than ever before, expanding the market's reach and increasing engagement. However, the market also faces challenges, primarily due to the high infrastructural requirements for supporting the massive user base and complex games.
Ensuring seamless gameplay, low latency, and uninterrupted connectivity necessitates substantial investments in server capacity, network infrastructure, and data centers. Companies must navigate these challenges to provide an optimal gaming experience and retain their user base, making strategic partnerships, technological innovations, and operational efficiency crucial for success.

What will be the Size of the Online Gaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its various sectors. User experience is paramount, with graphics settings and user interface optimized for seamless gameplay. Game engines, such as Unreal, drive innovation in game design, offering advanced features for esports tournaments and virtual reality gaming. Community management and player engagement are crucial, with cloud gaming and esports players relying on reliable network connections and low latency. Data security and cloud computing are essential for game accessibility and player data protection. Esports teams and leagues leverage game analytics and player behavior analysis for game optimization and performance improvement.

Influencer marketing and social media marketing are integral to game marketing strategies, while game design elements like game mechanics, level design, and character design require continuous refinement for player retention. Game content remains king, with game development teams striving for game balance and game server infrastructure ensuring optimal frame rates. Accessibility features cater to diverse player needs, while augmented reality and battle royale games push the boundaries of the immersive gaming experience. Competitive gaming and account security are top priorities, with game analytics and player data essential for maintaining fair play and ensuring player privacy. The market's continuous evolution underscores its adaptability and resilience, with ongoing advancements in technology and player preferences shaping its future.

How is this Online Gaming Industry segmented?

The online gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  PC
  Console
  Mobile


Type

  Action
  Adventure
  Puzzle
  Arcade
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Platform Insights

The pc segment is estimated to witness significant growth during the forecast period.

The market encompasses various entities that shape its dynamics and trends. The subscription model allows gamers unlimited access to a vast library of games, fostering a dedicated user base. User experience is paramount, with graphics settings and user interface customization enhancing immersion. Game engines like Unreal power visually stunning experiences, while influencer marketing fuels community engagement. Network latency and game optimization ensure seamless gameplay, and in-game economies offer unique virtual goods and services. Cloud computing, game streaming, and virtual reality expand accessibility, while game design elements, such as frame rate, game balance, and character design, captivate players. Data security safeguards sensitive user information, and game analytics provide valuable insights into player behavior.

Esports tournaments, leagues, and teams foster competitive gaming, and social media marketing amplifies game exposure. Game development, optimization, and performance are crucial for maintaining player retention. Accessibility features cater to diverse user needs, and game content caters to various genres and preferences. Game marketing strategies, including level design

USD 221.24 Billion in 2024; projected USD 389.95 Billion by 2033; CAGR 6.5%.

The size of the Gaming Industry in North America market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.65% during the forecast period.The North American gaming industry can be defined essentially as a segment of the entertainment industry that pertains to video game creation, development, and dissemination. It produces a large quantity of video games on different platforms-the consoles, PCs, and mobiles.From niche hobby to global phenomenon-this is a game changer for millions of players of all ages. North America's gaming market is primarily driven by rapid technological improvements and evolutions in consumer preferences and ever-increasing availability to play on platforms. Wonderful history of innovation-there exist many legendary game franchises and game development studios born in this region. The United States indeed is a global powerhouse for gaming, as developers, publishers, and distributors are supported and fostered into a well-developed ecosystem.The industry impact economically is huge, adding billions of dollars to the Gross Domestic Product in the region and generating hundreds of jobs at the company-from game designers, programmers, marketers, and more.The gaming industry has gone beyond mere entertainment to become a massive community building that unifies gamers from all points of the globe in its sociality. Esports, or competitive video game tournaments, picked up with tremendous audience and revenue. North America continues to be at the helm of guiding trends and innovation which continues to captivate the world through immersive and interactive experiences. Recent developments include: October 2022 - Meta partnered with Microsoft Corporation to bring Teams, Windows apps, and games to Quest devices. The partnership is to bring new content, including Windows apps and Teams tie-ins, to Meta's metaverse hardware efforts., July 2022 - Nuvei Corporation, tomorrow's payments platform, and GAN Limited announced a strategic partnership to enable gaming operators to access Nuvi's full suite of payments solutions through integration with GAN's software-as-a-service gaming platform technology. The collaboration began with the opening of Ontario's regulated gaming market earlier this year and is now being expanded to assist operators across the United States and Canada.. Key drivers for this market are: Rising Smartphone and Internet Penetration, Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites. Potential restraints include: Implementation and Integration Concerns Hindering the Market. Notable trends are: Rising Smartphone adoption and Internet Penetration Driving the Market Growth.

As well as being one of the leading gaming market in terms of revenue in 2022, the United States is also considered by many as the birthplace of gaming as we know it today. In 2022, the market size of the video games software development industry in the United States was estimated to be worth **** billion U.S. dollars.

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Gaming Software Market Size 2025-2029

The gaming software market size is forecast to increase by USD 56.3 million, at a CAGR of 6.4% between 2024 and 2029.

The market is experiencing significant growth, driven by revolutionary advancements in gaming engines that support experiences in tablet games. This technological evolution is attracting a larger player base and fueling the market's expansion. Another key trend is the increasing popularity of eSports, which has transformed gaming from a pastime into a professional sport, creating new revenue streams and opportunities for market participants. However, the high capital requirement for developing advanced gaming software and the need for strong online platforms and development tools pose challenges.
Companies must invest heavily in research and development, marketing, and infrastructure to compete effectively in this dynamic and competitive landscape. To capitalize on market opportunities and navigate challenges, gaming software companies must stay abreast of emerging technologies and consumer preferences, while also maintaining a strong financial position. Augmented reality and virtual reality technologies are revolutionizing the gaming industry, providing new dimensions to gaming experiences.

What will be the Size of the Gaming Software Market during the forecast period?

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The market is witnessing significant advancements, with artificial intelligence (AI) playing a pivotal role in enhancing game accessibility and player experience. The market also caters to video gamers on mobile devices, including smartphones and tablets, through mobile gaming software. Cultural sensitivity is a growing concern, leading to the adoption of inclusive design and localization tools. Game preservation is another trend, with data mining and procedural generation techniques used to revive legacy games. Live operations, game events, and player behavior analysis are essential for monetization strategies, which include content updates, player support, and game balance adjustments. 
Game Engines are being optimized with AI to improve performance and enable cross-platform development. Machine learning algorithms are employed for game economy modeling and player segmentation. Cloud infrastructure, edge computing, and game physics are crucial for delivering seamless gaming experiences. Security is paramount, with game updates addressing vulnerabilities and advertising networks ensuring player privacy. Game modding and graphical fidelity continue to be key areas of focus for developers.

How is this Gaming Software Industry segmented?

The gaming software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Mobile games
  Console games
  PC games


Revenue Stream

  Box and CD game
  Shareware
  Freeware
  In-app purchases


Platform

  Game engine
  Gaming tools
  Audio engine
  Physics engine


End-user

  Individual
  Enterprise


Geography

  North America

    US
    Canada


  Europe

    Germany
    Russia
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The mobile games segment is estimated to witness significant growth during the forecast period. Mobile Gaming software, a segment of the dynamic gaming industry, has witnessed significant growth due to the widespread use of mobile phones and tablets. The availability of affordable, high-resolution mobile devices and increasing access to high-speed Internet through 5G technology in major markets like China, the US, Germany, and the UK, has boosted mobile gaming as a preferred platform. In 2024, approximately 2 billion mobile gamers were active worldwide. Mobile games dominate online application stores such as Apple App Store and Google Play, accounting for 25%-30% of the applications downloaded on Android and iOS platforms in 2023.

One significant segment of this market includes games used for competitive play, such as those in the E-sports scene. These include popular titles like Dota 2 and League of Legends, which are supported by platforms like Faceit and ESL. Game analytics, an essential component of the gaming industry, is used to monitor and analyze player behavior, game performance, and user experience. AI scripting and physics engines power game mechanics, ensuring realistic gameplay user experiences. App stores serve as crucial distribution channels for game developers, enabling them to reach a global audience. Game streaming and cloud gaming have emerged as new trends, offering players the convenience of playing games on various devices without the need for high-end hardware. Game design software, including level design, level editor, user experience

The size of the US Gaming Market was valued at USD 19942.01 million in 2023 and is projected to reach USD 37882.86 million by 2032, with an expected CAGR of 9.6% during the forecast period. Recent developments include: May 2022Middle-earth Enterprises, a subsidiary of The Saul Zaentz Company, and Electronic Arts have formed a partnership to create a new free-to-play mobile game. A strategic social-competitive experience, The Lord of the Rings: Heroes of Middle-earth is a collectible role-playing game (RPG) that introduces new and returning audiences to the fantasy and adventure of The Lord of the Rings.. Key drivers for this market are: Widespread adoption of smartphones. Potential restraints include: Data privacy and security issues. Notable trends are: Growing popularity of free-to-play games .

By the financial year 2024, India's rapidly expanding gaming market had expanded to *** billion U.S. dollars. The gaming industry is one of the fastest-growing segments of the Indian media and entertainment sector. At a CAGR of ** percent, industry reports suggested that this market was likely to be worth over **** billion U.S. dollars by financial year 2029.

In 2024, the Asia-Pacific region accounted for ** percent of the global games market, ahead of second-ranked North America with ** percent market share. In total, the worldwide gaming market is set to be worth close to *** billion U.S. dollars.