The United States Gluten-Free Food and Beverages Market Report is Segmented by Product Type (Bakery Products, Snacks and RTE Products, Beverages, and More), by Source (Animal-Based and Plant-Based), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, and More), and Region (Northeast, Midwest, South, and West). The Market Forecasts are Provided in Terms of Value (USD).

The global market for gluten-free food is expected to expand considerably between 2022 and 2032, from *** billion U.S. dollars to ** billion U.S. dollars. Gluten is a type of protein found in wheat, rye and barley which has been the center of controversy over the last several years. Although gluten is typically associated with bread and baked goods, it can be found in many different types of foods and beverages. Gluten-free retail Gluten-free products experienced a sales growth of *** percent between 2015 and 2016 in the United States, which was a much lower rate than in previous years. Between 2012 and 2013, sales of gluten-free products in the United States increased by ** percent. The types of gluten-free foods and beverages which constitute the largest share of the U.S. market are bakery products as well as dairy/dairy alternatives. Consumer behavior Gluten-free foods are not only consumed by those suffering from celiac disease, a hereditary condition in which the body cannot properly digest and process gluten; some consumers choose to abstain from gluten for dieting purposes or other health benefits. A 2017 survey of U.S. consumers who eat gluten-free bread found that ** percent do so as a lifestyle choice.

Snapshot img

US Gluten-Free Food Market Size 2024-2028

The US gluten-free food market size is forecast to increase by USD 1.43 billion at a CAGR of 10.87% between 2023 and 2028.

The market is witnessing significant growth due to increasing consumer preference for healthier food options. A key trend driving market growth is the expanding demand for bakery products. Moreover, wider distribution channels for gluten-free foods are contributing to market expansion. Online shopping and e-commerce platforms have made it easier for consumers to access these products, contributing to the market's growth. However, the high price point of gluten-free food products poses a challenge to market growth. Consumers are looking for affordable options while maintaining their gluten-free diet. Adherence to stringent labeling regulations and innovation in product offerings is essential for market success. The market analysis report provides a comprehensive study of these factors and more, offering insights into the future growth prospects of the gluten-free food market In the US.

What will be the size of the US Gluten-Free Food Market during the forecast period?

Request Free Sample

The market continues to experience strong growth due to the rising prevalence of celiac disease, food allergies, and other health disorders such as chronic pulmonary disease, metabolic syndrome, heart disease, diabetes, and obesity. Consumers seeking healthier options and improved nutritional functioning, as well as those with emotional well-being and energy needs, are increasingly turning to gluten-free foods.



This trend is particularly evident In the ready-to-eat foods segment, which includes gluten-free bakery products, snacks, and organic baked goods. The market's expansion is driven by the growing awareness of the health benefits associated with gluten-free diets, including improved digestion and weight loss. As a result, the market for gluten-free products is expected to remain a significant contributor to the overall health and wellness industry.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bakery
  Snacks
  Others


Distribution Channel

  Supermarkets and hypermarkets
  Convenience stores
  Specialty stores
  Online retails
  Drug stores


Geography

  US

By Product Insights

The bakery segment is estimated to witness significant growth during the forecast period.

The market has experienced significant growth due to increasing health consciousness and the prevalence of chronic health issues such as celiac disease and food allergies. Among various categories, gluten-free bakery products have been leading the market, driven by the demand for gluten-free alternatives to traditional baked goods. These products include bread, biscuits, cookies, and confectionery items like cakes and pastries. Consumers opt for gluten-free bakery and confectionery food products for medical necessity due to celiac disease or as a preventive measure for gluten sensitivity. Additionally, the market for gluten-free products extends to ready-to-eat meals, snacks, infant formulas, dairy products, and pulses.

Moreover, the food processing sector is responding to this trend by introducing gluten-free options in various categories. Health-conscious consumers also prefer gluten-free products as part of diets like Paleo, Keto, and low-fat, or for managing health disorders such as heart disease, diabetes, chronic pulmonary disease, and metabolic syndrome. The market for gluten-free products also includes functional foods, free-from food, and clean-label convenience foods. The demand for gluten-free alternatives offers numerous health advantages, including improved digestion, increased energy, and weight loss. Gluten-free snacks are also popular due to their convenience and nutritional value, making them a preferred choice for healthful snacking options.

Get a glance at the market share of various segments Request Free Sample

The Bakery segment was valued at USD 787.70 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Gluten-Free Food Market?

Growing demand for gluten-free bakery products is the key driver of the market.

The gluten-free food market In the US experienced significant growth in 2023, with the bakery products segment leading the way. This segment encompasses a wide range of offerings, including glute

This statistic highlights the gluten-free products market value in the United States from 2014 to 2025. In 2018, the U.S. gluten-free products market was valued at about **** billion U.S. dollars, and is forecasted to reach to over ***** billion U.S. dollars by 2025.

The report covers North America Gluten Free Food and Beverage Market Revenue. The market is segmented by Type into Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings, and Spreads, Dairy/Dairy Substitutes, Meat/Meat Substitutes, and Other Gluten-free Products and Geography.

United States Gluten-Free Products Market was valued at USD 2.37 billion in 2024 and is anticipated to grow USD 3.96 billion by 2030 with a CAGR of 8.99%.

The size of the US Gluten Free Food & Beverage Market was valued at USD 10.5 USD Billion in 2023 and is projected to reach USD 18.23 USD Billion by 2032, with an expected CAGR of 8.20% during the forecast period. The US gluten-free food & beverage is a fast-growing supported by the escalating knowledge in gluten intolerance, celiac diseases, and improving consumer passion for healthful eating patterns. Gluten-free products mean foods and beverages that do not contain gluten, a protein in wheat, barley and rye. Some of the benefits include improved digestion and that they are good for followers of a gluten free diet. The market provides numerous applications such as bakery items and beverages for special dietary requirements. Currently, advancement in technology has made it easier for manufacturers to produce quality gluten free products that are equally tasty and elastic. Positive factors such as increasing demand for healthy products, enhanced digestion, better physique, enhanced consumer acceptability, and better weight control contribute to the market's growth. Recent developments include: May 2022: Swiss chocolatier Lindt & Sprungli launched vegan chocolate bars made with oat milk in the United States. The Lindt Classic Recipe OatMilk bars are available in Original and Salted Caramel flavors. Lindt replaced dairy milk with gluten-free oat milk powder and almond paste to create the new vegan chocolate bars., January 2022: MYBREAD Gluten Free Bakery announced the launch of original flatbread pitas at selected Walmart stores across the United States. The pitas will be available in the frozen section of the stores in Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas., June 2021: Dawn Foods launched injected muffins and chocolate brownies prepared with the company's gluten-free fillings and mixes in the United States. With this launch, the company expanded its product portfolio in the gluten-free bakery industry.. Key drivers for this market are: Rising Demand for Marine-based Collagen. Potential restraints include: High cost of collagen supplements. Notable trends are: Surge in Demand for Clean-label and Free-from Foods.

The global gluten free products market size was valued at USD 22.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 40.0 Billion by 2033, exhibiting a CAGR of 6.8% from 2025-2033. North America currently dominates the market. The growth of the North American region is driven by high awareness of gluten-related disorders, increasing health-conscious consumers, innovative product launches, and strong retail and online distribution networks.

IMARC Group provides an analysis of the key trends in each segment of the global gluten free products market, along with forecast at the global and regional levels from 2025-2033. The market has been categorized based on product type, source, and distribution channel.

South America Gluten-Free Foods & Beverages Market is segmented By product type (Beverages, Bakery Products, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes, and Other Gluten-Free Products), By Distribution channel (Supermarket/Hypermarket, Convenience Stores, Online retailers, Others), and By Geography.

This statistic highlights the estimated market share of gluten-free foods and beverages in the United States in 2016 to 2018, by category. In 2016, the market share of gluten-free dairy products or dairy alternatives amounted to **** percent.

Gluten Free Food Market Overview The global gluten free food market is valued at $9661.5 million and is projected to grow at a CAGR of 8.1% during the forecast period 2025-2033. Key drivers include growing awareness of celiac disease and gluten intolerance, rising demand for healthy and organic foods, and increasing disposable income. Trends in the market include the expansion of product offerings, innovation in new flavors and textures, and the growing popularity of plant-based gluten free options. Restraints to market growth include the high cost of gluten free products and the limited availability in certain regions. Gluten Free Food Market Segmentation and Geography The market is segmented by application (supermarkets and hypermarkets, convenience stores, online, other), type (bakery products, pizzas & pastas, cereals & snacks, baby foods, others), and company (Conagra Brands, Dr Schar AG, Kellogg's Company, Mondelez, Genius Foods, General Mills, Kraft Heinz Company, Hain Celestial Group, Hero Group, Ener-G Foods, Freedom Foods Group). Geographically, the market is divided into North America, South America, Europe, the Middle East & Africa, and Asia Pacific. North America is the largest region in terms of market size, followed by Europe and Asia Pacific. Emerging markets in Asia Pacific and the Middle East & Africa are expected to witness significant growth in the coming years.

The demand for global Gluten-free Product market is expected to be valued at USD 6.28 Billion in 2025, forecasted at a CAGR of 7.0% to have an estimated value of USD 12.36 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 6.7% was registered for the market.

Country wise Insights

Category-wise Insights

The global gluten-free food products market is poised for substantial growth, projected to reach a market size of approximately USD 14,600 million by 2025. Driven by increasing consumer awareness regarding gluten intolerance, celiac disease, and the perceived health benefits of a gluten-free diet, the market is expected to witness a Compound Annual Growth Rate (CAGR) of around 8-10% between 2025 and 2033. This robust expansion is fueled by rising disposable incomes, particularly in emerging economies, and a growing demand for convenient, ready-to-eat gluten-free options. The "world gluten-free food products production" encompasses a wide array of categories, including bakery products, baby food, pasta, and ready meals, catering to diverse dietary needs and preferences. The expanding availability of gluten-free products in hypermarkets and supermarkets globally, alongside the rise of specialized independent food stores and online retail channels, further facilitates market penetration. Key market drivers include the increasing prevalence of diagnosed celiac disease and gluten sensitivity, coupled with a broader trend towards health-conscious eating. Consumers are actively seeking alternatives to traditional wheat-based products, leading to innovation in product development and formulation. While the market is experiencing a significant upswing, certain restraints such as the higher cost of gluten-free ingredients and products compared to conventional alternatives, and potential taste and texture challenges in some product categories, need to be addressed. However, ongoing research and development efforts are leading to improved product quality and affordability, mitigating these challenges. Major players like Dr. Schär, Mrs. Crimble's, and others are investing in expanding their product portfolios and global reach, anticipating sustained demand for gluten-free food products. The Asia Pacific region, with its rapidly growing economies and increasing adoption of Western dietary trends, presents a significant opportunity for future market expansion.

Gluten-Free Food Market Outlook

As per our latest research, the global gluten-free food market size is estimated at USD 8.8 billion in 2024, underscoring robust consumer demand for health-oriented food products. The market is projected to grow at a CAGR of 9.3% from 2025 to 2033, reaching a forecasted value of USD 19.6 billion by 2033. This impressive growth is driven by rising health awareness, increasing diagnosis rates of gluten intolerance and celiac disease, as well as a broader trend toward clean-label and specialty diets. The gluten-free food market is experiencing a dynamic shift as manufacturers and retailers continue to innovate and expand their gluten-free portfolios to cater to evolving consumer preferences and dietary needs worldwide.

One of the primary growth factors for the gluten-free food market is the increasing prevalence and awareness of celiac disease and gluten sensitivities. With improved diagnostic techniques and greater public understanding, more individuals are recognizing the need to eliminate gluten from their diets. This shift is not limited to those with medical diagnoses; a significant portion of consumers is adopting gluten-free diets as part of a broader wellness movement, believing it to promote digestive health, weight management, and overall well-being. As a result, the demand for gluten-free products has surged, prompting both established brands and new entrants to diversify their offerings and invest in high-quality, palatable gluten-free alternatives.

Another crucial driver is the expansion of distribution channels and the growing accessibility of gluten-free foods. Supermarkets, hypermarkets, and specialty stores are dedicating more shelf space to gluten-free products, while online platforms have made it easier for consumers to access a wide range of gluten-free options, regardless of their geographical location. This omnichannel approach is critical in meeting the needs of a diverse consumer base, from urban dwellers to those in more remote areas. Furthermore, the rise of private label gluten-free brands and the integration of gluten-free menus in foodservice establishments have contributed to mainstreaming gluten-free consumption, making it a lifestyle choice rather than a niche requirement.

Innovation in product development has also played a pivotal role in the market’s expansion. Food manufacturers are leveraging advanced processing technologies and novel ingredients to enhance the taste, texture, and nutritional profile of gluten-free offerings. The use of alternative grains, legumes, and seeds has enabled the creation of products that closely mimic the sensory attributes of their gluten-containing counterparts. Additionally, the clean-label trend has spurred demand for gluten-free foods that are not only free from gluten but also devoid of artificial additives, preservatives, and allergens. This convergence of health, convenience, and quality is expected to fuel sustained growth in the gluten-free food market over the forecast period.

Regionally, North America continues to dominate the gluten-free food market, accounting for the largest share in 2024, followed by Europe and the Asia Pacific. The North American market benefits from high consumer awareness, a proactive regulatory environment, and a mature retail infrastructure. Europe is witnessing rapid expansion due to increasing diagnoses of gluten-related disorders and a strong tradition of specialty food innovation. Meanwhile, the Asia Pacific region is emerging as a high-growth market, driven by rising urbanization, growing disposable incomes, and a burgeoning health-conscious middle class. Each region presents unique opportunities and challenges, shaping the competitive dynamics and growth trajectory of the global gluten-free food market.

Product Type Analysis

The gluten-free food market is segmented by product type into bakery products, snacks and ready-to-eat (RTE) products, condiments and dressings, pizzas and pastas, dairy/dairy alternatives, meat/meat alternatives, and ot

US Gluten Free Foods & Beverages Market size was valued at USD 6.32 Billion in 2024 and is projected to reach USD 12.57 Billion by 2031, growing at a CAGR of 8.98% during the forecast period 2024-2031.

US Gluten Free Foods & Beverages Market Drivers

Rising Prevalence of Gluten Intolerance and Celiac Disease: One of the most significant drivers of the gluten-free market is the increasing prevalence of gluten intolerance and celiac disease. According to studies, about 1% of the US population has celiac disease, while a larger group exhibits non-celiac gluten sensitivity. For these individuals, consuming gluten can trigger severe gastrointestinal and autoimmune responses. As awareness grows around the medical necessity of avoiding gluten, demand for safe and certified gluten-free products has surged, bolstering market growth.

Shift Towards Health and Wellness: Even among individuals without medical conditions, the adoption of gluten-free diets is seen as a pathway to healthier living. Many perceive gluten-free products as inherently healthier, cleaner, or more natural alternatives. This belief, coupled with a growing preference for minimally processed and organic foods, has driven mainstream consumers to embrace gluten-free options as part of their wellness regimen.

Innovations in Gluten-Free Product Development: The gluten-free sector has significantly evolved, with manufacturers introducing diverse, high-quality options to cater to consumer tastes. Improved formulations and the use of alternative flours, such as almond, quinoa, and coconut, have enhanced the taste, texture, and nutritional value of gluten-free products. This innovation has broadened the appeal of gluten-free foods and beverages, making them more attractive to a wider audience.

The Gluten Free Prepared Foods Market Report is Segmented by Product Type (Bakery and Snacks, Dairy Alternatives, Confectionery, Sauces/Dressings/Seasonings, Ready Meals, Soups and Broths, Others), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). Market Forecasts are Provided in Terms of Value (USD).

Gluten Free Food Products Market Outlook

In 2023, the global gluten-free food products market size was valued at approximately USD 7.5 billion, and it is anticipated to grow at a compound annual growth rate (CAGR) of 9.5% reaching a forecasted market size of around USD 16.1 billion by 2032. This robust growth is primarily driven by the increasing awareness of gluten intolerance and celiac disease, along with a rising consumer trend toward healthy and allergen-free dietary choices. As more consumers become informed about the potential health benefits of gluten-free diets, even among non-celiac individuals, the demand for a diverse range of gluten-free products is expected to soar, pushing manufacturers to innovate and expand their product offerings.

One of the key growth factors contributing to the gluten-free food products market is the escalating prevalence of gluten-related disorders, such as celiac disease and gluten sensitivity. As awareness of these conditions rises, more individuals are diagnosed and require gluten-free diets as a necessary part of their treatment. This has spurred an increasing demand for gluten-free alternatives across all food categories, from bakery products to ready-to-eat meals. Furthermore, the advent of digital health platforms and social media has amplified public knowledge and awareness, making it easier for individuals to identify symptoms and seek dietary changes. Consequently, this awareness is directly contributing to the growing market for gluten-free food products globally.

Another significant growth driver is the changing consumer lifestyle and increasing focus on health and wellness. Today's consumers are more health-conscious than ever before, seeking foods that they perceive as better for their health and well-being. The gluten-free trend, often associated with healthier eating habits, is part of this larger shift. Many consumers opt for gluten-free products as part of a lifestyle choice rather than a medical necessity, believing these products offer benefits such as improved digestion and reduced inflammation. This health-driven demand is broadening the consumer base for gluten-free products, moving beyond those who medically require them to include those making proactive health choices.

The expansion of product availability and variety is also a crucial factor stimulating market growth. Manufacturers are increasingly innovating and diversifying their product portfolios to include a wide range of gluten-free options that cater to various tastes and preferences. From gluten-free snacks and bakery products to innovative launches in pizzas, pastas, and gourmet condiments, the market is witnessing a surge in product development. This proliferation of options allows consumers to enjoy a wider variety of foods without compromising their dietary restrictions. Moreover, improvements in the taste and texture of gluten-free products have made them more appealing to a broader audience, further driving market growth.

Regionally, North America currently leads the gluten-free food products market, driven by high consumer awareness and a well-established distribution network. However, significant growth opportunities are emerging in Europe and the Asia Pacific, where increasing health consciousness and disposable incomes are contributing to a rising demand for gluten-free products. The market in Europe is further propelled by stringent food labeling regulations that ensure the safety and authenticity of gluten-free claims, building consumer trust and encouraging product uptake. Meanwhile, in Asia Pacific, urbanization and the influence of Western eating habits are opening new avenues for market expansion, with countries like China and India poised to become key markets due to their vast population base and growing middle class.

The market for gluten-free beverages is also experiencing a notable upswing, driven by the increasing consumer demand for healthy and allergen-free drink options. As more individuals embrace gluten-free diets, beverage manufacturers are responding by expanding their product lines to include gluten-free alternatives. This includes not only traditional drinks like juices and sodas but also innovative offerings such as gluten-free craft beers and functional beverages enriched with vitamins and minerals. These products cater to a growing segment of health-conscious consumers who seek beverages that align with their dietary preferences without compromising on taste or quality. The rise of gluten-free beverages is further supported by advancements in production technique

The gluten-free food market is experiencing robust growth, driven by increasing awareness of celiac disease and gluten sensitivity, coupled with rising demand for healthier and specialized dietary options. The market size in 2025 is estimated at $8,774.5 million, exhibiting a Compound Annual Growth Rate (CAGR) of 7.5% from 2019 to 2033. This growth is fueled by several key factors. The expanding awareness campaigns by healthcare professionals and organizations are educating consumers about the benefits of gluten-free diets, leading to increased adoption across various demographics. Furthermore, the rise in disposable incomes, particularly in developing economies, is empowering consumers to invest in premium, specialized food products like gluten-free options. The increasing availability of gluten-free products in diverse formats, including bakery items, baby food, pasta, and ready meals, across both online and offline retail channels further contributes to market expansion. Major players like Boulder Brands, Hain Celestial Group, and General Mills are actively investing in research and development, product innovation, and strategic acquisitions to enhance their market share and cater to evolving consumer preferences. The market segmentation reflects this diverse product landscape, with gluten-free bakery products likely holding the largest share due to their established market presence and broad appeal. Geographical expansion, especially in emerging markets with growing populations and rising health consciousness, is also a significant driver of market growth. The projected CAGR indicates sustained growth throughout the forecast period (2025-2033). While challenges such as higher production costs compared to conventional food products and potential concerns about the nutritional value of some gluten-free alternatives exist, the market's overall trajectory is positive. The increasing prevalence of celiac disease and gluten intolerance, along with the rising consumer preference for convenient and healthy food options, is expected to overshadow these restraints. Continued innovation in product development, expanding distribution networks, and targeted marketing campaigns focusing on the health benefits of gluten-free diets will further propel market growth in the coming years. The strong presence of established food companies in this market signifies its long-term viability and potential for substantial returns.

The global gluten-free friendly food market is experiencing robust growth, driven by increasing awareness of celiac disease and gluten intolerance, along with a rising preference for healthier and specialized diets. The market size in 2025 is estimated at $11.2 billion. While a precise CAGR is not provided, considering the strong market drivers and consistent growth in similar health-conscious food segments, a conservative estimate would place the CAGR in the range of 7-9% for the forecast period 2025-2033. This growth is fueled by several factors, including the expanding availability of gluten-free products across various food categories (bakery, confectionery, snacks, beverages, dairy alternatives), increased consumer spending on premium and specialized foods, and the rising adoption of online grocery shopping. The market is segmented by product type and distribution channel, with supermarkets and hypermarkets holding a significant share, followed by specialty stores and online retailers. Key players like Conagra Brands, Hain Celestial, General Mills, and Kellogg's are heavily invested in this market, constantly innovating to meet evolving consumer demands for taste, convenience, and nutritional value. Regional growth varies, with North America and Europe currently leading, but Asia-Pacific shows significant potential for future expansion due to increasing disposable incomes and health awareness in emerging economies. The continued growth of the gluten-free friendly food market relies on sustained innovation in product development, offering gluten-free alternatives that closely match the taste and texture of traditional products. Further expansion will be influenced by factors like pricing strategies to make gluten-free options more accessible to a broader consumer base and the effective communication of the health benefits of a gluten-free diet to counteract any misconceptions or concerns. Regulatory frameworks related to gluten-free labeling and standards also play a crucial role in maintaining market trust and transparency. The competitive landscape is expected to remain dynamic, with both established food companies and smaller specialized brands vying for market share through product differentiation and effective marketing campaigns. Expansion into new markets and the development of sustainable and ethically sourced ingredients will also be key factors driving future growth.