The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

The Latin America Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types); by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (Brazil, Mexico, Argentina, Colombia and Rest of Latin America). The market size and values are Provided in (USD Million) during the forecasted years for the above segments.

The amount spent on hair care products annually varies over the years in the United States. In 2022, American consumers spent around 85.53 U.S. dollars in a year on hair care products.

Where Americans buy cosmetics

According to a 2017 survey, over half of Americans have bought cosmetics from a Walmart or Walmart Supercenter, a higher share than any other retailer in the United States. Target, Walgreens, and Ulta were also popular places to buy cosmetics. There is also a thriving online marketplace for personal care and beauty products in the United States, though most U.S. consumers prefer to buy beauty products in a physical store.

Makeup brand preferences

The cosmetics market is more active and rapidly evolving than ever before, brands seem to be releasing new products with increasing frequency and new trends are sweeping the market on a regular basis. That being stated, many consumers are loyal to their brands and have clear preferences when it comes to which brands they will purchase and use. Foundation brand preferences vary considerably between different age groups. American women between the ages of 18 and 34 years tend to prefer MAC, Bare Minerals, and Neutrogena foundations, while women aged 50 years and older have a strong preference for Clinique and Covergirl Clean foundations.

Snapshot img

Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

To learn more about this market report, View Report Sample

Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

Get a glance at the market contribution of various segments. View PDF Sample

The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

For more insights on the market share of various regions, Download PDF Sample now!

Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Products Mar

The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.



Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.

Hair Care Market Drivers, Restraints, Trends, and Opportunities

• Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.


• The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.


• Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.


• The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.


• The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.

Scope of Hair Care Market Report

The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.</p&

North America Professional Hair Care Products market size will be USD 9456.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 12840.5 Million by 2031. This growth is mainly attributed to the High disposable incomes and a strong salon culture.

The Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/ Drug Stores, Online Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Years for the Above Segments.

The report covers North America Hair Styling Product Formulations Market and is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, and Other Distribution Channels), and Country (United States, Canada, Mexico, and Rest of North America).

According to Cognitive Market Research, The global luxury haircare products market size is USD 21.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 6.50% from 2023 to 2030.

The demand for luxury haircare products is rising due to the numerous strategies adopted by key participants.
Demand for shampoos remains higher in the luxury haircare products market.
The specialty stores category held the highest luxury haircare products market revenue share in 2023.
North American luxury haircare products will continue to lead, whereas the Asia Pacific luxury haircare products market will experience the most substantial growth until 2030.

Rising Disposable Incomes and Changing Consumer Preferences Towards High-Quality Haircare Products to Provide Viable Market Output

As incomes rise, consumers have more disposable income to spend on luxury haircare products that offer superior quality and performance. They are willing to pay a premium price for products that are perceived to be of higher quality and provide better results. Moreover, consumers are becoming more discerning when it comes to their haircare products and are looking for products that can address their specific needs and concerns. This has led to a shift towards premium haircare products that offer targeted solutions, such as products for dry or damaged hair.

For instance, in 2020, Kao Corporation launched a new luxury haircare brand called SOFINA iP. The brand offers a range of premium haircare products that target consumers who are looking for high-quality, innovative haircare solutions.

(Source:www.cosmetics-technology.com/features/top-ten-cosmetics-companies-in-the-world/)

Increasing Popularity of E-Commerce to Propel Market Growth

The growth of e-commerce has made it easier for consumers to access a wider range of luxury haircare products and has enabled brands to reach a global audience. Online marketplaces and the websites of luxury haircare brands have become popular channels for consumers to purchase products, particularly during the pandemic.

For instance, in 2019, Henkel AG & Co. KGaA launched a new luxury haircare brand called Authentic Beauty Concept. The brand focuses on natural ingredients and sustainable packaging and targets consumers who are looking for premium, eco-friendly haircare products.

(Source:www.henkel.com/brands-and-businesses/authentic-beauty-concept-953976)

Market Dynamics of Luxury Haircare Products

High Price Point, Economic Uncertainty, and Intense Competition to Certain Ingredients to Restrict Market Growth

The luxury haircare products market is facing several restraints that are impacting its growth. The high price point of luxury haircare products can limit their appeal to price-sensitive consumers. Consumers may prefer to purchase more affordable mass-market haircare products instead of luxury haircare products. The economic uncertainty and a volatile global economy can impact consumer spending on luxury haircare products. In times of economic uncertainty, consumers may prioritise spending on essential products and cut back on non-essential products such as luxury haircare products. Moreover, the luxury haircare products market is highly competitive, with a large number of players vying for market share. This can make it difficult for new entrants to establish themselves in the market and can also lead to increased marketing and promotional costs for existing players.

Impact of COVID–19 on the Luxury Haircare Products Market

The COVID-19 pandemic has had a significant impact on the luxury haircare products market. The closure of salons and reduced social interactions during lockdowns led to a decline in demand for luxury haircare products, particularly in the first half of 2020. Consumers became more cautious with their spending and focused more on essential products. However, the market started to recover in the second half of 2020 as consumers began to shift their focus towards self-care and indulgence, with the use of luxury haircare products becoming a way to pamper themselves at home. The trend of home haircare treatments and DIY haircare routines also gained momentum during the pandemic, leading to an increase in demand for luxury haircare products. The pandemic also led to a shift in consumer preferences towards natural and sustainable products. Consumers became more conscious about the ingredients used in their haircare prod...

The hair styling products market is expected to reach a valuation from US$ 23.5 billion in 2023 to US$ 39.9 billion by 2033. The market is expected to record an average CAGR of 5.4% CAGR.

Explore the USA Hair Care Market, focusing on product innovations, rising demand for organic and natural solutions, and evolving consumer preferences for hair health

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about 87.9 billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

According to Cognitive Market Research, the global Haircare market size is USD 91815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.90% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 36726.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 27544.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2117.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 4590.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1836.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.
The Hair Styling held the highest Haircare market revenue share in 2024.

Key Drivers of Haircare Market

Rising Focus on Appearance to Increase the Demand Globally

The increased focus on appearance has led to a boom in the market for hair care products designed to solve various issues and enhance hair's overall appearance. Customers look for solutions that address their particular needs, whether it's nourishing dry strands, controlling frizz, or encouraging hair development, and this applies to everything from shampoos and conditioners to styling products and treatments. This trend indicates a larger societal movement towards personal expression and self-care, where hair is a major factor in determining one's confidence and self-image. Because of this, the hair care industry keeps innovating and diversifying, providing a range of products to satisfy changing consumer demands across the globe.

Growing Awareness of Hair Care to Propel Market Growth

The abundance of information and media outlets has increased consumer knowledge of hair care practices and the advantages of utilizing specialty products. People are becoming knowledgeable about various hair types and their specific needs because they can access online resources easily. Customers are now making better-informed purchases due to their increased understanding, looking for items specifically designed to address their unique hair concerns and objectives. People are actively practicing self-care to maintain healthier and more vivid hair. This includes researching the advantages of treatments and style techniques and the significance of regular cleansing and conditioning. Because of this, the hair care sector is changing to satisfy the needs of a more astute and discriminating customer base.

Restraint Factors Of Haircare Market

Environmental Concerns to Limit the Sales

Concerns about the hair care industry's environmental impact are growing, especially concerning chemical runoff and plastic packaging. Customers are moving toward eco-friendly packaging and sustainable methods as they become more conscious of the harmful effects that traditional hair care products have on the environment. There is a growing push for brands to embrace greener strategies, such as using recyclable or biodegradable packaging and using less hazardous chemicals in their formulas. The increasing need for sustainability reflects a larger trend in consumer behavior known as conscious consumerism, in which people prioritize goods that share their values of environmental stewardship and responsibility. Therefore, companies that adopt sustainable methods have the potential to win over environmentally conscious customers and help the hair care sector have a more sustainable future.

Impact of COVID-19 on the Haircare Market

The COVID-19 epidemic profoundly affected the hair style industry, upending several market categories. Professional styling services were less popular due to lockdowns and social distancing tactics that caused hair salons to close. Customers turned to at-home style options, which increased sales of DIY hair styling supplies like curling irons, hair straighteners, and styling gels. However, decreased consumer spending and economic uncertainties slowed the expansion of the market overall. Disruptions i...

This statistic depicts the retail sales value of the ethnic haircare market in the United States in 2014 and 2019. In 2014, the ethnic hair market in the United States generated 774 million U.S. dollars.

This statistic depicts the types of haircare products used by consumers in the United States in 2014, by ethnicity. The survey revealed that 30 percent of African American consumers in the United States currently use leave-in conditioner.

In the year leading up to October 2, 2022, unit sales of shampoo in the United States added up to nearly 571 million units, while unit sales of hair conditioner amounted to over 415 million units. Home permanent/relaxer kits registered the lowest results, with slightly more than seven million units sold.

According to Cognitive Market Research, the global Anti-Pollution Hair Care Products Market size will be XX million by 2030, whereas its compound annual growth rate (CAGR) will be XX% from 2024 to 2031.

Asia Pacific held the largest share of the global Anti-Pollution Hair Care Products market around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Europe accounted for a share of over XX% of the global market size of USD XX million.
North America held a market share of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
The Latin American market is around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.

Market Dynamics of the Anti-Pollution Hair Care Products Market

Key Drivers of the Anti-Pollution Hair Care Products Market

Growing consumer awareness of environmental pollution is driving the market

The demand for anti-pollution hair care products has been greatly impacted by the growing awareness of environmental pollution, which has fueled the expansion of this market sector. Individuals are commencing to take preventative action as they become more aware of the adverse effects of pollution on hair health, including problems like dullness, dryness, breakage, and irritation of the scalp. Hair care solutions with anti-pollution ingredients provide a solution by addressing particular issues caused by pollutants in the environment. Antioxidant-rich compounds like vitamins C and E are commonly found in these products and assist in preventing free radicals produced by pollution.

In a bid to effectively cleanse and detoxify, they might additionally incorporate chemicals like clay or activated charcoal, which absorb impurities from the scalp and hair. Additionally, protective coatings found in anti-pollution hair care products build a barrier against environmental aggressors, protecting hair from UV rays, heavy metals, and particulate matter. Innovation in this market is further being driven by customers' increased preference for products that are created with natural and eco-friendly ingredients as well as their increasing emphasis on sustainability and eco-friendliness.

Overall, growing consumer awareness of the adverse effects that environmental pollution has on hair health has prompted the development and uptake of anti-pollution hair care products, creating a robust industry that meets evolving needs.

Growing consumer focus on personal grooming is driving up market share

The market for antipollution hair care products is being driven by an increasing emphasis on personal grooming as well as increasing concerns about the detrimental impact of pollution on hair health. The increasing awareness of the damaging effects of environmental contaminants such as smoking, dust, and chemicals on hair has led to a surge in demand for specialized solutions that provide protection and repair. Antioxidants, vitamins, and protective coatings are among the substances especially selected to combat the detrimental effects of pollution in hair care products.

In addition, they frequently include nourishing and moisturizing ingredients to strengthen the hair and restore nutrients lost, so addressing problems like pollution-exacerbated breakage, dullness, and dryness in the hair. The market for antipollution hair care products is growing because consumers are looking for more holistic approaches to hair care that address both aesthetic and health concerns. These products provide creative ways to protect hair from environmental stressors and preserve its vibrancy and lustre in urban settings.

• For Instance: According to the Harris Williams Annual Health & Beauty Survey, conducted in the fall of 2022, 93% of consumers who purchased beauty products wanted to raise or maintain their expenditure over the following year, despite economic difficulties.

https://www.harriswilliams.com/our-insights/cons-harris-william...

The market size of the North America Organic Hair Care Products Market is categorized based on Application (Type 1, Type 2, Type 3, Type 4) and Product (Type 1, Type 2, Type 3, Type 4) and geographical region of North America which includes United States of America, Canada and Mexico.

This statistic shows hair care product sales in U.S. supermarkets in 2013, by category. In that year, hair growth products in U.S. supermarkets generated approximately 10.6 million U.S. dollars.

According to a recently published research report from Future Market Insights, the global rice water haircare market is projected to achieve a worth of US$ 1.3 billion by 2024. Predictions indicate a significant increase to US$ 2.9 billion by 2034, demonstrating a remarkable growth trajectory. The expansion reflects a CAGR of 8.2% throughout the forecast period.

Country-wise Insights

Category-wise Insights

Report Scope