The Report Covers US Home Appliances Companies and it is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, and Other Major Appliances), by Small Appliances (Coffee or Tea Makers, Food Processors, Grills & Roasters, Vacuum Cleaners, Other Small Appliances), and Distribution Channel (Multibrand Stores Exclusive Stores, Online, and Other Distribution Channels).

The United States Major Home Appliances Market is Segmented by Product (Refrigerators, Freezers, Air-Conditioners, Dishwashers, Washing Machines, Ovens, and Other Major Home Appliances), by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

Market Overview: The US Home Appliance Industry presents a promising outlook, with a market size of $33.44 billion in 2025 and an anticipated CAGR of 2.93% from 2025 to 2033. Urbanization, rising disposable income, and growing awareness of energy efficiency are driving demand for home appliances. The industry is characterized by key trends such as the adoption of smart appliances, customization options, and innovative designs. Major market players include Whirlpool Corporation, Samsung Electronics, and LG Electronics, among others. Segment and Regional Analysis: The market is segmented by product and distribution channel. Key product segments include refrigerators, air-conditioners, and dishwashers. Multi-branded stores and exclusive brand outlets dominate the distribution channel. Regionally, North America, led by the United States, constitutes a significant market. Europe, Asia Pacific, and the Middle East & Africa also exhibit potential growth. The report provides detailed insights into individual regions, enabling stakeholders to identify opportunities and formulate strategies accordingly. Recent developments include: April 2023: Haier launched an innovative super drum washing machine with intelligent voice control, and the excellent drum ensures effective washing performance., November 2022: Lowe, a retail company specializing in home improvement situated in America, expanded its assortment of premium appliances through a new partnership with Miele (a German manufacturer of high-end domestic appliances and commercial equipment). This partnership aimed to ensure new, high-quality offerings across all price points.. Key drivers for this market are: Shifts in Consumer Preferences and Lifestyle Changes Drives the Market's Growth, Demand for Time Saving Solutions Drives the Market's Growth. Potential restraints include: Supply Chain Disruptions, High Cost of Maintenance4.3.2.1; Market Oppurtunities4.; Technological Advancements in Major Home Appliances. Notable trends are: Increased Adoption of Multi and Advanced Products Driving the Market for Major Home Appliances.

Snapshot img

US Household Appliances Market Size 2025-2029

The household appliances market in US size is forecast to increase by USD 12.58 billion at a CAGR of 3.7% between 2024 and 2029.

The Household Appliances Market is experiencing significant growth, driven by product innovation and advancement, leading to portfolio extension and product premiumization. Energy-efficient models, LED lightbulbs, and eco-friendly, energy-efficient items are increasingly popular, reflecting concerns about climate change and global warming. Consumers are increasingly adopting multifunctional and advanced appliances to enhance their daily lives, creating a strong demand for smart and energy-efficient solutions.


However, the market is not without challenges. Fluctuations in raw material prices and operating costs continue to impact manufacturers, requiring strategic sourcing and cost management. Staying abreast of these trends and navigating the dynamic market landscape is essential for businesses seeking to capitalize on the opportunities in the Household Appliances Market. The household appliances market in the US is diverse, with a mix of specialty stores and online/e-commerce platforms catering to consumers.

What will be the Size of the market During the Forecast Period?

Request Free Sample

The household appliances market, encompassing white goods and major appliances like washers-dryers, refrigerators, and cooking appliances, is experiencing significant shifts driven by consumer technology advancements. The Consumer Technology Association reports a convergence of household appliances and consumer electronics, with cleaning devices integrating the Internet of Things (IoT) and smart home appliances. Artificial intelligence and gadgets for food preservation are gaining popularity among working professionals. Trade data indicates a rise in demand for smart technology solutions in domestic tasks. Semiconductor chip shortages have affected B2C enterprises, causing delays in the production and distribution of appliances.

Despite this, specialty stores and online/e-commerce platforms continue to thrive, offering a diverse range of small appliances to cater to various performance factors. Survey results reveal that consumers prioritize convenience, energy efficiency, and connectivity when purchasing household appliances. LG Electronics and other industry associations are investing in research and development to meet these evolving needs.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Major household
  Small household


Distribution Channel

  Offline
  Online


Price

  Mid-range
  Value-based
  Premium


Geography

  North America

    US

By Product Insights

The Major household segment is estimated to witness significant growth during the forecast period. The US household appliances market is primarily driven by the major household appliances segment, which accounts for a significant revenue share. This segment's growth can be attributed to the increasing adoption of smart technologies, energy efficiency, and user personalization. Refrigerators, washing machines, and air conditioners remain popular purchases, particularly in urban areas, due to rising disposable incomes and the trend toward smart homes. Consumers are increasingly drawn to appliances with advanced features, such as AI-powered predictive maintenance and personalized settings, reflecting a preference for convenience and sustainability. In India, the premium segments, including large-capacity washing machines and energy-efficient air conditioners, have experienced noteworthy growth.

This expansion is fueled by government initiatives like rural electrification and the Make in India campaign. LG Electronics and other electronics manufacturers continue to innovate, introducing energy-efficient cooking appliances like ovens, induction cooktops, and coffee machines. Smart home appliances, such as smart coffeemakers and drying cabinets, are gaining traction among working professionals and young people. E-commerce platforms and specialty stores have made it easier for consumers to purchase these appliances online, leading to increased productivity and convenience in managing domestic tasks. Cleaning appliances, including vacuums from companies like Tineco, and water heaters, have also seen growth due to their energy-saving capabilities and smart technology solutions. Research and development continues, with companies like Tineco and Power Equipment focusing on product type segments, such as cleaning appliances and cooking appliances.

The semiconductor chip shortage has affected the production of some large and expensive applia

A volatile housing market has shaped the performance of major appliance manufacturers. In 2020 and 2021, the residential sector experienced a boom because of near-zero interest rates and growing disposable income. These factors boosted the value of residential construction and housing starts, generating significant demand for new appliances. During this time, manufacturers also benefited from steel prices jumping 110.5% in 2021, driving appliance costs upward and boosting revenue. These gains were quickly reversed as growing inflationary pressures and interest rate hikes beginning in 2022 began reversing the growth of the residential sector amid consumers becoming increasingly price-sensitive and slowing discretionary spending. Steel prices also began to stabilize at this time, pushing producers to charge slower prices, slowing revenue and squeezing profit. Between 2020 and 2025, revenue is estimated to have dropped an annualized 1.1%, reaching $24.8 billion in 2025, including a 0.8% dip that year alone. Trade dynamics significantly impact this industry because of significant import penetration, which reached 53.3% in 2025. Import penetration has grown in recent years despite tariff hikes on Chinese washing machines and steel products, as domestic appliances are often more expensive. With consumers becoming increasingly price-sensitive, they have been opting for more affordable imported appliances. The climb in imports from Mexico is notable, with major manufacturers expanding operations in Mexico, benefiting from lower trade and transportation costs. However, consumers have incentives to buy more sustainable appliances through state and local tax benefits, pushing producers to target these markets. Regulatory shifts regarding gas stove safety also drive demand for electric alternatives, requiring manufacturers and retailers to adjust accordingly. Moving forward, domestic producers will benefit from a recovering residential sector and improving macroeconomic conditions. Tax incentives in the Inflation Reduction Act, aimed at promoting the purchase of new ENERGY STAR-certified appliances, are expected to benefit manufacturers. Ongoing investments in production facilities in Mexico will sustain the upward trend of imports from the region. Increasing concerns about the safety of gas stoves may lead to enhanced state regulations, potentially prompting consumers to replace their existing stoves with safer models. Domestic producers face significant uncertainty for the coming years amid unstable trade relationships and a volatile economy. These trends are set to cause revenue to grow at an estimated CAGR of 1.5% to reach $26.8 billion through the end of 2030.

The revenue in the household appliances market in the United States was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+***** percent). After the eighth consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Find more information concerning Russia and Europe. The Statista Market Insights cover a broad range of additional markets.

The US home appliance industry, valued at $33.44 billion in 2025, is projected to experience steady growth, with a compound annual growth rate (CAGR) of 2.93% from 2025 to 2033. This growth is fueled by several key factors. Rising disposable incomes and a preference for upgraded kitchen and laundry appliances are driving demand, particularly for smart and energy-efficient models. Increasing urbanization and smaller living spaces are also contributing to the demand for space-saving and multi-functional appliances. Furthermore, the ongoing renovation and new construction activity in the housing market further bolsters market expansion. Key players such as Whirlpool, Samsung, LG, and Bosch are actively innovating to cater to evolving consumer preferences, introducing smart home integration features and improved energy efficiency standards. While supply chain disruptions and increasing raw material costs pose challenges, the overall market outlook remains positive, driven by sustained consumer demand and technological advancements. However, challenges exist. Competition among established brands and the emergence of new players requires continuous innovation and aggressive marketing strategies. Economic downturns can impact consumer spending on non-essential items like high-end appliances, potentially dampening growth. Furthermore, environmental concerns are leading to stricter regulations regarding energy consumption and waste management, requiring manufacturers to adapt their production processes. The industry's success will depend on companies' ability to navigate these challenges while effectively addressing consumer demand for high-quality, durable, and technologically advanced home appliances. Despite these potential headwinds, the long-term growth trajectory remains positive, supported by fundamental market drivers and continuous product evolution. Key drivers for this market are: Shifts in Consumer Preferences and Lifestyle Changes Drives the Market's Growth, Demand for Time Saving Solutions Drives the Market's Growth. Potential restraints include: Supply Chain Disruptions, High Cost of Maintenance4.3.2.1; Market Oppurtunities4.; Technological Advancements in Major Home Appliances. Notable trends are: Increased Adoption of Multi and Advanced Products Driving the Market for Major Home Appliances.

U.S. Household Appliances Market size is expected to reach USD 145.7 Billion by 2034, from USD 99.4 Billion in 2024, at a CAGR of 3.9%.

The US home appliances market is valued at $70 billion and is projected to reach $90 billion by 2033, growing at a CAGR of 3.00% during the forecast period (2023-2033). The market growth is attributed to factors such as rising disposable income, increasing population, and growing demand for energy-efficient appliances. Rapid urbanization and increasing consumer awareness are key growth drivers in the market. The availability of a wide range of home appliances, improved designs, and advanced features are further propelling market growth. Additionally, government initiatives promoting energy conservation and subsidies for energy-efficient appliances are creating a favorable market environment. However, market growth may be hindered by factors such as economic fluctuations, intense competition, and rising raw material costs. Recent developments include: February 2023: Philips Domestic Appliances has appointed Omnicom Media Group (OMG) as its global media agency, covering all the company's appliances in over 100 countries, including kitchen appliances, coffee makers, indoor climate control, clothes steaming, ironing, and floor cleaning appliances. OMG will provide a tailored media platform to support the company's new marketing model., January 2023: Samsung has announced the global launch of a new column refrigerators named the Bespoke Infinite Line refrigerator. The company's built-in refrigerator will be available with a choice of fridge, freezer, or wine cellar models.. Key drivers for this market are: Renovation and Home Improvement Drives the Market, Consumer Preferences for Convenience is Driving the Market. Potential restraints include: Changing Cultural Preferences are Challenging the Market, Price Sensitivity is Hindering the Market Growth. Notable trends are: The Growth of the Housing Sector is Driving the Market.

The North America Home Appliance Market report segments the industry into By Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens), By Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers), and By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-Commerce Stores).

Snapshot img

Household Appliance Market Size 2025-2029

The household appliance market size is forecast to increase by USD 124.1 billion at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant growth, driven by product innovation and advancement leading to portfolio extension and product premiumization. Consumers are increasingly seeking advanced and multi-functional appliances to enhance their daily living experiences. This trend is particularly prominent in developed markets, where households are characterized by smaller sizes and a higher disposable income. Artificial intelligence (AI) and the Internet of Things (IoT) are driving innovation in household appliances, leading to the development of smart appliances and home automation systems. However, this market is not without challenges.
Fluctuations in raw material prices and operational costs continue to pose significant challenges to market participants. These factors, coupled with increasing competition, necessitate strategic planning and operational efficiency for companies seeking to capitalize on market opportunities and navigate challenges effectively. Companies that can successfully innovate and offer value-added services and solutions are well-positioned to capture market share and thrive in this dynamic and competitive landscape.

How Big is the Market for Household Appliances?

Request Free Sample

The market is experiencing significant growth and innovation, driven by the integration of technology into everyday life. Connected home ecosystems, voice control, and appliance automation are key trends transforming the industry. Smart kitchen and laundry appliances are increasingly popular, offering energy management systems, smart thermostat integration, appliance data analytics, and personalized settings. Predictive maintenance and repair services, appliance lifecycle management, and sustainable materials are also priorities for consumers. Renewable Energy integration and appliance recycling initiatives are important considerations for environmentally-conscious consumers. Online marketplaces, virtual showrooms, and 3D product modeling offer new ways to shop for appliances, while financing options, subscription-based services, and appliance rental programs provide flexible purchasing choices.
Appliance safety certifications, performance testing, regulatory compliance, and industry standards ensure product quality and consumer protection. Manufacturing automation and improved customer service are essential for companies to remain competitive. Marketing strategies, including influencer and content marketing, , PPC advertising, and data analysis, help brands reach and engage consumers.

How is this Household Appliance Industry segmented?

The household appliance industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  MHA
  Small household appliances


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    Italy
    UK


  North America

    US
    Canada


  South America

    Brazil






  Middle East and Africa

    UAE

By Product Insights

The MHA segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of products, including refrigeration and cooling appliances, large cooking appliances, and washing appliances, as well as room comfort and water heater appliances. Smart Home appliances, enabled with IoT capabilities, Wi-Fi connectivity, and smartphone integration, are gaining significant traction. Consumers are increasingly seeking remote monitoring and control features, energy efficiency, and eco-friendly innovations. Energy efficiency labeling and the availability of energy-efficient home appliances are key factors driving market growth. Sustainable manufacturing practices and the integration of AI-enabled appliances, such as connected refrigerators, washing machines, and air conditioners, are also important trends.

The semiconductor chip shortage has, however, posed a challenge to the production capabilities of major appliance manufacturers. Consumer buying behavior is influenced by factors such as disposable income, global population growth, and rising living standards. Tech-savvy consumers, particularly those with internet access, are increasingly demanding energy savings and sustainable solutions. Advanced features, such as touchless tech, sous vide, air frying, and AI-driven technologies, are also driving demand for connected home appliances. Manufacturers are adopting omnichannel strategies, utilizing virtual product demonstrations, augmented reality applications, and product visualiza

Global Household Appliances market size is expected to reach $971.15 billion by 2029 at 7.4%, segmented as by type, small electrical appliance, household cooking appliance, household refrigerator and home freezer, household laundry equipment

"Refrigerator" and "Microwave" are the top two answers among U.S. consumers in our survey on the subject of "Household appliances ownership".The survey was conducted online among 11,937 respondents in the United States, in 2025.

US Major Home Appliances Market size was valued at USD 33.44 Billion in 2024 and is projected to reach USD 44 Billion by 2032, growing at a CAGR of 3.49% from 2025 to 2032.

Key Market Drivers: Housing Market Growth and Home Renovations: According to the United States Census Bureau, new home starts totaled 1.46 million units in 2023, up 7% from 2022. According to Harvard University's Joint Center for Housing Studies, home repair spending will total $472 billion by 2023, with 42% of households upgrading key appliances. This ongoing increase in housing and remodeling activity directly affects demand for key household appliances. Energy Efficiency Regulations and Consumer Awareness: According to the US Department of Energy, ENERGY STAR-certified appliances can save households up to 30% on energy bills. The Environmental Protection Agency reports that 75% of American households actively pursued energy-efficient major appliances in 2023, up from 58% in 2020. Federal tax incentives worth up to $600 for energy-efficient home appliances have incentivized purchases of new, compliant models. Smart Home Technology Integration: According to the United States Energy Information Administration (EIA), smart home appliance use will rise by 34% in 2023. According to the National Institute of Standards and Technology (NIST), 62% of U.S. homes currently own at least one smart major appliance, with an additional 28% planning to buy smart appliances in the coming year. The United States Department of Commerce reports that smart appliance sales increased by 45% between 2021 and 2023.

The revenue in the 'Major Appliances' segment of the household appliances market in the United States was forecast to continuously increase between 2025 and 2030 by in total *** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the revenue is estimated to reach **** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Major Appliances' segment of the household appliances market was continuously increasing over the past years.Find more information concerning Europe and Russia. The Statista Market Insights cover a broad range of additional markets.

The United States Small Home Appliances Market Report is Segmented by Product (Coffee Makers, Food Processors, Grills and Roasters, Electric Kettles, Juicers and Blenders, and More ), and by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

The sale of global household appliances has been growing steadily from 2005 to 2014. In 2015 onwards there was a slowing and in some cases a decrease, in the sales of major domestic appliances around the world. The Coronavirus pandemic, forcing people to stay at home, is likely to be the cause of further interest in outfitting homes as there has been a steady growth since 2019 in sales, culminating in a record sale in 2021

Major appliance sales

Electrical or mechanical devices used in a household are part of the home appliance industry, a billion-dollar industry with growth projections for the coming years. Global consumption of household appliances have reached *** billion U.S. dollars in mid 2021, nearly tripling the value of the market at barely *** million in 2005. Haier Electronics Group, Bosch, Electrolux, LG Electronics, General Electric and Whirlpool Corporation are the leading companies in the industry.

Within this industry, major domestic appliances, which include large machines used at home, is one of the main segments. Sales of major domestic appliances have been fairly consistent since 2013, with its revenue varying between *** and *** billion U.S. dollars. Global sales of washing machines, tumble dryers, dishwashers, refrigerators, freezers, cookers/ovens, hobs, hoods, and microwave ovens are all included in this figure. On the other hand, the global market for semiconductors, a very basic component of a major home appliance, is forecast to grow in the next few years. Revenue of semiconductors market worldwide has increased from *** billion U.S. dollars in 2012 to *** billion U.S. dollars in 2021.

The North American small home appliances industry is projected to grow at a CAGR of 3.50% during the forecast period of 2025-2033, reaching a market size of XX million units by 2033. The growth of the industry is attributed to the increasing demand for convenience, time-saving, and energy-efficient appliances, as well as the growing popularity of smart homes. Additionally, the rising disposable income and changing lifestyles of consumers in the region are driving the demand for premium and innovative appliances. Key market trends include the growing adoption of IoT-enabled appliances, the increasing popularity of multi-functional appliances, and the growing demand for sustainable and eco-friendly appliances. The industry is also witnessing a shift towards online sales, as consumers increasingly prefer the convenience and wider selection offered by e-commerce platforms. Major players in the industry include Panasonic, LG, Dyson, BSH, Mabe, Whirlpool, GE, Bosch, Electrolux AB, and Samsung. These companies are investing in R&D to develop innovative products and expand their market share. The competitive landscape is expected to remain intense over the forecast period, with new entrants and disruptive technologies emerging to challenge the established players. Recent developments include: Jan 2023: The Home Connectivity Alliance (HCA) released the HCA 1.0 interface specification at the Consumer Electronics Show in Las Vegas, providing an industry standard for Cloud-to-Cloud (C2C) compatibility across long-life appliances, HVAC systems, and TVs within the connected home ecosystem., Mar 2022: BSH Group decided to expand its global production network and build its first factory in Mexico, with an investment of more than USD 260 Million to expand its business in the North American continent. The new plant is aimed to become a strategic global production network by seeking support from the US Government.. Key drivers for this market are: Urbanization Booming the Sector, Modular Kitchens are Leading the Market. Potential restraints include: High Cost of Appliances. Notable trends are: Increase in the North America Small Appliances Average Volume per Capita.

How Tariffs Are Impacting the Economy

Tariffs on imported home appliances, particularly from China and other manufacturing hubs, are raising prices for rental companies. The U.S. International Trade Commission reports that tariffs on kitchen appliances, electronics, and other essential household goods have increased 8-15% in cost.

This escalation has led to higher operational costs for home appliance rental businesses, which can affect rental pricing structures. As tariffs continue to affect the pricing of appliances and raw materials, rental companies are seeing squeezed margins and delayed product availability.

➤ Discover how our research uncovers business opportunities @ https://market.us/report/home-appliance-rental-apps-market/free-sample/

These tariff-induced increases are compounded by the rising cost of logistics, supply chain disruptions, and raw material shortages. These factors challenge the ability of rental companies to scale their operations and meet the increasing demand for rented appliances. In response, businesses are seeking alternative sourcing strategies, including reshoring or regional partnerships, to mitigate the impact of tariffs and manage long-term costs.

The US small home appliances market is valued at approximately XX million units and is projected to grow at a CAGR of 1.00% over the forecast period (2025-2033). Factors driving the growth of this market include increasing urbanization, rising disposable incomes, and changing consumer lifestyles. Key trends shaping the market include the growing popularity of smart appliances, the increasing demand for energy-efficient products, and the growing preference for compact appliances in urban areas. Some of the leading companies operating in the US small home appliances market include Whirlpool Corporation, Maytag Corporation, Meyer Corporation, GE Appliances, Proctor Silex, Viking Range, Russell Hobbs Inc, KitchenAid, Frigidaire, and Hamilton Beach Brands. These companies are focusing on product innovation, expansion into emerging markets, and strategic acquisitions to enhance their market share and profitability. Key segments of the market include production, consumption, import, and export analysis. The study provides comprehensive data on the price trend analysis of small home appliances in the US market. Recent developments include: On April 2nd 2022, Whirl pool has unveiled a new range of Neo Fresh Glassdoor Frost-Free refrigerators and increased its product portfolio., On March 11th 2022, Whirlpool Corporation Commits to Real-World Action towards a Low-Carbon Future With U.S. Department of Energy.. Key drivers for this market are: Smart Home is boosting the Market. Potential restraints include: Flactuting Raw Material Cost. Notable trends are: Small Kitchen Appliances Segment is Driving the Market.