The United States Home Appliance Market Report is Segmented by Product Type (Major Home Appliances, Including Refrigerators, Other Major Products; Small Home Appliances, Including Coffee Makers, Other Small Appliances), Distribution Channel (Multi-Branded Stores, and Other), Technology (Smart/Connected Appliances, and Other), and Geography (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

The United States Major Home Appliances Market is Segmented by Product (Refrigerators, Freezers, Air-Conditioners, Dishwashers, Washing Machines, Ovens, and Other Major Home Appliances), by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

The size of the US Home Appliance Industry market was valued at USD 33.44 Million in 2023 and is projected to reach USD 40.93 Million by 2032, with an expected CAGR of 2.93% during the forecast period. Recent developments include: April 2023: Haier launched an innovative super drum washing machine with intelligent voice control, and the excellent drum ensures effective washing performance., November 2022: Lowe, a retail company specializing in home improvement situated in America, expanded its assortment of premium appliances through a new partnership with Miele (a German manufacturer of high-end domestic appliances and commercial equipment). This partnership aimed to ensure new, high-quality offerings across all price points.. Key drivers for this market are: Shifts in Consumer Preferences and Lifestyle Changes Drives the Market's Growth, Demand for Time Saving Solutions Drives the Market's Growth. Potential restraints include: Supply Chain Disruptions, High Cost of Maintenance4.3.2.1; Market Oppurtunities4.; Technological Advancements in Major Home Appliances. Notable trends are: Increased Adoption of Multi and Advanced Products Driving the Market for Major Home Appliances.

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US Household Appliances Market Size 2025-2029

The household appliances market in US size is forecast to increase by USD 12.58 billion at a CAGR of 3.7% between 2024 and 2029.

The Household Appliances Market is experiencing significant growth, driven by product innovation and advancement, leading to portfolio extension and product premiumization. Energy-efficient models, LED lightbulbs, and eco-friendly, energy-efficient items are increasingly popular, reflecting concerns about climate change and global warming. Consumers are increasingly adopting multifunctional and advanced appliances to enhance their daily lives, creating a strong demand for smart and energy-efficient solutions.


However, the market is not without challenges. Fluctuations in raw material prices and operating costs continue to impact manufacturers, requiring strategic sourcing and cost management. Staying abreast of these trends and navigating the dynamic market landscape is essential for businesses seeking to capitalize on the opportunities in the Household Appliances Market. The household appliances market in the US is diverse, with a mix of specialty stores and online/e-commerce platforms catering to consumers.

What will be the Size of the market During the Forecast Period?

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The household appliances market, encompassing white goods and major appliances like washers-dryers, refrigerators, and cooking appliances, is experiencing significant shifts driven by consumer technology advancements. The Consumer Technology Association reports a convergence of household appliances and consumer electronics, with cleaning devices integrating the Internet of Things (IoT) and smart home appliances. Artificial intelligence and gadgets for food preservation are gaining popularity among working professionals. Trade data indicates a rise in demand for smart technology solutions in domestic tasks. Semiconductor chip shortages have affected B2C enterprises, causing delays in the production and distribution of appliances.

Despite this, specialty stores and online/e-commerce platforms continue to thrive, offering a diverse range of small appliances to cater to various performance factors. Survey results reveal that consumers prioritize convenience, energy efficiency, and connectivity when purchasing household appliances. LG Electronics and other industry associations are investing in research and development to meet these evolving needs.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Major household
  Small household


Distribution Channel

  Offline
  Online


Price

  Mid-range
  Value-based
  Premium


Geography

  North America

    US

By Product Insights

The Major household segment is estimated to witness significant growth during the forecast period. The US household appliances market is primarily driven by the major household appliances segment, which accounts for a significant revenue share. This segment's growth can be attributed to the increasing adoption of smart technologies, energy efficiency, and user personalization. Refrigerators, washing machines, and air conditioners remain popular purchases, particularly in urban areas, due to rising disposable incomes and the trend toward smart homes. Consumers are increasingly drawn to appliances with advanced features, such as AI-powered predictive maintenance and personalized settings, reflecting a preference for convenience and sustainability. In India, the premium segments, including large-capacity washing machines and energy-efficient air conditioners, have experienced noteworthy growth.

This expansion is fueled by government initiatives like rural electrification and the Make in India campaign. LG Electronics and other electronics manufacturers continue to innovate, introducing energy-efficient cooking appliances like ovens, induction cooktops, and coffee machines. Smart home appliances, such as smart coffeemakers and drying cabinets, are gaining traction among working professionals and young people. E-commerce platforms and specialty stores have made it easier for consumers to purchase these appliances online, leading to increased productivity and convenience in managing domestic tasks. Cleaning appliances, including vacuums from companies like Tineco, and water heaters, have also seen growth due to their energy-saving capabilities and smart technology solutions. Research and development continues, with companies like Tineco and Power Equipment focusing on product type segments, such as cleaning appliances and cooking appliances.

The semiconductor chip shortage has affected the production of some large and expensive appliances, lea

US Home Appliances Market Outlook 2031:

The US home appliances market size was valued at USD 55.34 Billion in 2022 and is projected to reach USD 99.20 Billion by 2031, expanding at a CAGR of 6.7% during the forecast period 2023 - 2031. Growth of the market is attributed to the increasing urbanization, growing working population, and emerging demand for smart appliances.



A home appliance is also known as an electric appliance, household appliance, and domestic appliance. A home appliance is a machine which helps in household work such as cleaning, food preservation, and cooking.

The Covid-19 pandemic affected the demand and supply of US home appliances market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

US Home Appliances Market Trends, Drivers, Restraints, and Opportunities

• Increasing consumer purchasing capacity and rapidly growing population is projected to boost the market in the coming years.


• Emerging demand for smart appliances is major factor fueling the market during the forecast period.


• Increasing on-demand laundry services is anticipated to hamper the market growth.


• High maintenance cost is projected to hamper the market growth in the coming years.


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Household Appliance Market Size 2025-2029

The household appliance market size is forecast to increase by USD 124.1 billion at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant growth, driven by product innovation and advancement leading to portfolio extension and product premiumization. Consumers are increasingly seeking advanced and multi-functional appliances to enhance their daily living experiences. This trend is particularly prominent in developed markets, where households are characterized by smaller sizes and a higher disposable income. Artificial intelligence (AI) and the Internet of Things (IoT) are driving innovation in household appliances, leading to the development of smart appliances and home automation systems. However, this market is not without challenges.
Fluctuations in raw material prices and operational costs continue to pose significant challenges to market participants. These factors, coupled with increasing competition, necessitate strategic planning and operational efficiency for companies seeking to capitalize on market opportunities and navigate challenges effectively. Companies that can successfully innovate and offer value-added services and solutions are well-positioned to capture market share and thrive in this dynamic and competitive landscape.

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The market is experiencing significant growth and innovation, driven by the integration of technology into everyday life. Connected home ecosystems, voice control, and appliance automation are key trends transforming the industry. Smart kitchen and laundry appliances are increasingly popular, offering energy management systems, smart thermostat integration, appliance data analytics, and personalized settings. Predictive maintenance and repair services, appliance lifecycle management, and sustainable materials are also priorities for consumers. Renewable Energy integration and appliance recycling initiatives are important considerations for environmentally-conscious consumers. Online marketplaces, virtual showrooms, and 3D product modeling offer new ways to shop for appliances, while financing options, subscription-based services, and appliance rental programs provide flexible purchasing choices.
Appliance safety certifications, performance testing, regulatory compliance, and industry standards ensure product quality and consumer protection. Manufacturing automation and improved customer service are essential for companies to remain competitive. Marketing strategies, including influencer and content marketing, , PPC advertising, and data analysis, help brands reach and engage consumers.

How is this Household Appliance Industry segmented?

The household appliance industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  MHA
  Small household appliances


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    Italy
    UK


  North America

    US
    Canada


  South America

    Brazil






  Middle East and Africa

    UAE

By Product Insights

The MHA segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of products, including refrigeration and cooling appliances, large cooking appliances, and washing appliances, as well as room comfort and water heater appliances. Smart Home appliances, enabled with IoT capabilities, Wi-Fi connectivity, and smartphone integration, are gaining significant traction. Consumers are increasingly seeking remote monitoring and control features, energy efficiency, and eco-friendly innovations. Energy efficiency labeling and the availability of energy-efficient home appliances are key factors driving market growth. Sustainable manufacturing practices and the integration of AI-enabled appliances, such as connected refrigerators, washing machines, and air conditioners, are also important trends.

The semiconductor chip shortage has, however, posed a challenge to the production capabilities of major appliance manufacturers. Consumer buying behavior is influenced by factors such as disposable income, global population growth, and rising living standards. Tech-savvy consumers, particularly those with internet access, are increasingly demanding energy savings and sustainable solutions. Advanced features, such as touchless tech, sous vide, air frying, and AI-driven technologies, are also driving demand for connected home appliances. Manufacturers are adopting omnichannel strategies, utilizing virtual product demonstrations, augmented reality applications, and product visualization

Discover the booming US home appliance market! This report reveals a $33.44B market in 2025, growing at a CAGR of 2.93% through 2033. Explore key trends, top players (Whirlpool, Samsung, LG), and future growth projections for smart appliances, energy efficiency, and more. Key drivers for this market are: Shifts in Consumer Preferences and Lifestyle Changes Drives the Market's Growth, Demand for Time Saving Solutions Drives the Market's Growth. Potential restraints include: Supply Chain Disruptions, High Cost of Maintenance4.3.2.1; Market Oppurtunities4.; Technological Advancements in Major Home Appliances. Notable trends are: Increased Adoption of Multi and Advanced Products Driving the Market for Major Home Appliances.

The US small home appliances market is valued at approximately XX million units and is projected to grow at a CAGR of 1.00% over the forecast period (2025-2033). Factors driving the growth of this market include increasing urbanization, rising disposable incomes, and changing consumer lifestyles. Key trends shaping the market include the growing popularity of smart appliances, the increasing demand for energy-efficient products, and the growing preference for compact appliances in urban areas. Some of the leading companies operating in the US small home appliances market include Whirlpool Corporation, Maytag Corporation, Meyer Corporation, GE Appliances, Proctor Silex, Viking Range, Russell Hobbs Inc, KitchenAid, Frigidaire, and Hamilton Beach Brands. These companies are focusing on product innovation, expansion into emerging markets, and strategic acquisitions to enhance their market share and profitability. Key segments of the market include production, consumption, import, and export analysis. The study provides comprehensive data on the price trend analysis of small home appliances in the US market. Recent developments include: On April 2nd 2022, Whirl pool has unveiled a new range of Neo Fresh Glassdoor Frost-Free refrigerators and increased its product portfolio., On March 11th 2022, Whirlpool Corporation Commits to Real-World Action towards a Low-Carbon Future With U.S. Department of Energy.. Key drivers for this market are: Smart Home is boosting the Market. Potential restraints include: Flactuting Raw Material Cost. Notable trends are: Small Kitchen Appliances Segment is Driving the Market.

The US home appliance industry, valued at $33.44 billion in 2025, is projected to experience steady growth, with a compound annual growth rate (CAGR) of 2.93% from 2025 to 2033. This growth is driven by several factors. Rising disposable incomes and a preference for upgraded kitchen and laundry appliances fuel demand, particularly among younger homeowners and those renovating existing properties. Smart home technology integration, offering features like remote control and energy efficiency monitoring, is a significant trend boosting sales of premium appliances. However, the industry faces challenges such as supply chain disruptions, increasing material costs, and fluctuating energy prices, which can influence consumer purchasing decisions and pricing strategies. The market is segmented by product type (refrigerators, washing machines, dryers, dishwashers, ovens, etc.), with refrigerators and washing machines consistently holding the largest market share. Major players like Whirlpool, Samsung, LG, and Bosch compete fiercely, focusing on innovation, brand recognition, and efficient distribution networks. Competition also involves smaller, niche players specializing in sustainable or luxury appliances. The industry's growth will be further influenced by macroeconomic factors like inflation, interest rates, and overall consumer confidence. Looking ahead to 2033, the market is expected to exceed $45 billion, reflecting continued growth fueled by technological advancements and evolving consumer preferences. The increasing emphasis on sustainability and energy efficiency is driving the adoption of eco-friendly appliances. Manufacturers are responding by incorporating energy-saving features and using recycled materials, enhancing their brand image and appealing to environmentally conscious consumers. Furthermore, the integration of smart home technologies will continue to reshape the market, creating new opportunities for growth and innovation, while also requiring manufacturers to constantly adapt to rapidly changing technological landscapes and consumer expectations. The competitive landscape will remain dynamic, with existing players vying for market share and new entrants continuously emerging. Key drivers for this market are: Shifts in Consumer Preferences and Lifestyle Changes Drives the Market's Growth, Demand for Time Saving Solutions Drives the Market's Growth. Potential restraints include: Supply Chain Disruptions, High Cost of Maintenance4.3.2.1; Market Oppurtunities4.; Technological Advancements in Major Home Appliances. Notable trends are: Increased Adoption of Multi and Advanced Products Driving the Market for Major Home Appliances.

The sale of global household appliances has been growing steadily from 2005 to 2014. In 2015 onwards there was a slowing and in some cases a decrease, in the sales of major domestic appliances around the world. The Coronavirus pandemic, forcing people to stay at home, is likely to be the cause of further interest in outfitting homes as there has been a steady growth since 2019 in sales, culminating in a record sale in 2021 Major appliance sales Electrical or mechanical devices used in a household are part of the home appliance industry, a billion-dollar industry with growth projections for the coming years. Global consumption of household appliances have reached *** billion U.S. dollars in mid 2021, nearly tripling the value of the market at barely *** million in 2005. Haier Electronics Group, Bosch, Electrolux, LG Electronics, General Electric and Whirlpool Corporation are the leading companies in the industry. Within this industry, major domestic appliances, which include large machines used at home, is one of the main segments. Sales of major domestic appliances have been fairly consistent since 2013, with its revenue varying between *** and *** billion U.S. dollars. Global sales of washing machines, tumble dryers, dishwashers, refrigerators, freezers, cookers/ovens, hobs, hoods, and microwave ovens are all included in this figure. On the other hand, the global market for semiconductors, a very basic component of a major home appliance, is forecast to grow in the next few years. Revenue of semiconductors market worldwide has increased from *** billion U.S. dollars in 2012 to *** billion U.S. dollars in 2021.

The global home appliances market size is projected to grow from USD 747.64 billion in 2025 to USD 1113.05 billion by 2033, exhibiting a CAGR of 5.1%.
Report Scope:

"Refrigerator" and "Microwave" are the top two answers among U.S. consumers in our survey on the subject of "Household appliances ownership".The survey was conducted online among 13,682 respondents in the United States, in 2025.

The size of the US Home Appliances Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.00">> 3.00% during the forecast period. Recent developments include: February 2023: Philips Domestic Appliances has appointed Omnicom Media Group (OMG) as its global media agency, covering all the company's appliances in over 100 countries, including kitchen appliances, coffee makers, indoor climate control, clothes steaming, ironing, and floor cleaning appliances. OMG will provide a tailored media platform to support the company's new marketing model., January 2023: Samsung has announced the global launch of a new column refrigerators named the Bespoke Infinite Line refrigerator. The company's built-in refrigerator will be available with a choice of fridge, freezer, or wine cellar models.. Key drivers for this market are: Renovation and Home Improvement Drives the Market, Consumer Preferences for Convenience is Driving the Market. Potential restraints include: Changing Cultural Preferences are Challenging the Market, Price Sensitivity is Hindering the Market Growth. Notable trends are: The Growth of the Housing Sector is Driving the Market.

The United States Small Home Appliances Market Report is Segmented by Product (Coffee Makers, Food Processors, Grills and Roasters, Electric Kettles, Juicers and Blenders, and More ), and by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

The report on U.S. Home Appliances covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

Over the past five years, the US major household appliance manufacturing industry has experienced a notable shift, moving from pandemic-fueled sales surges to a period marked by softer demand and heightened competition. The industry initially benefited from strong housing turnover and stimulus-driven consumer spending, but rising interest rates and a cooling real estate market have recently weighed down big-ticket purchases. At the same time, global supply chain snags and input price swings, especially for steel and plastics, have disrupted production schedules and squeezed costs. More affordable imports from Mexico and China, amplified by the expiration of key tariffs, have intensified competition for domestic manufacturers. Revenue has been sinking at a CAGR of -1.6% over the past five years and is expected to reach $24.2 billion in 2025, when revenue will fall by an estimated 2.6%. Industry profitability has come under sustained pressure as the landscape grows more complex. Volatile input prices, wage increases and relentless price competition from imports have steadily eroded industry profit, even as manufacturers invest in smart and energy-efficient appliances to keep up with evolving consumer preferences. The industry profit margin has fallen sharply as a result of pandemic-related home improvement spending falling, with only modest relief coming as efficiency efforts and select high-value product categories help slow the slide. Market incumbents that have diversified sourcing, improved inventory strategies and leveraged state rebates for ENERGY STAR models have managed to partially offset profit declines, but overall profitability remains significantly below their peak. Profit has dropped precipitously since 2020 and will likely remain compressed as price-sensitive buyers and supply chain volatility persist. Looking forward, the industry is expected to stabilize, though at a modest pace, as high mortgage rates and tepid housing turnover continue to temper volume growth. Steady demand for replacements, the rollout of Home Energy Rebates and renewed consumer interest in smart, connected appliances position the industry for incremental recovery. However, ongoing trade uncertainty, fluctuating input prices and shifting tariff policies, particularly around NAFTA partners and China, will keep costs and sourcing strategies under close scrutiny. Over the next five years, revenue is forecast to rise at a CAGR of 0.8%, reaching $25.3 billion in 2030. Profitability is expected to inch up only slightly, staying well below historical peaks amid ongoing competition and economic uncertainty.

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Major Home Appliances Market Size 2025-2029

The major home appliances market size is valued to increase USD 98.5 billion, at a CAGR of 4.6% from 2024 to 2029. Innovation and product launches will drive the major home appliances market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By Distribution Channel - Supermarkets/Hypermarkets segment was valued at USD 268.50 billion in 2023
By Product - Refrigerators and freezers segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 38.49 billion
Market Future Opportunities: USD 98.50 billion
CAGR from 2024 to 2029 : 4.6%

Market Summary

The market encompasses a diverse range of technologies and applications, with core technologies including energy efficiency, automation, and connectivity driving innovation and growth. Smart and connected appliances, such as refrigerators with built-in Wi-Fi and voice control, are gaining significant traction, accounting for over 30% of total sales in 2021. Service types, including repair, maintenance, and installation, continue to evolve with the integration of technology, offering consumers convenient and efficient solutions. Regulations, particularly those related to energy efficiency and safety standards, play a crucial role in shaping market dynamics. Fluctuations in raw material prices and operating costs present both challenges and opportunities for market participants. For instance, the rising cost of steel has led some manufacturers to explore alternative materials, while increasing energy prices have fueled demand for energy-efficient appliances. Overall, the market remains a dynamic and evolving landscape, with ongoing innovation and product launches shaping the competitive landscape.

What will be the Size of the Major Home Appliances Market during the forecast period?

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How is the Major Home Appliances Market Segmented ?

The major home appliances industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelSupermarkets/HypermarketsSpecialty StoresOnline/E-commerceOthersProductRefrigerators and freezersWashing and drying appliancesHeating and cooling appliancesCooking appliancesTypeConventional AppliancesSmart AppliancesGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The supermarkets/hypermarkets segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with ongoing advancements in technology and consumer preferences shaping its dynamics. Oven temperature calibration and vibration damping systems ensure component reliability and durability, while noise reduction techniques enhance user experience. Supply chain resilience is a critical focus, with water conservation technologies and refrigerant type selection key considerations for sustainability. Smart home integration, appliance repair diagnostics, and electronic control systems streamline operations and maintenance. Material selection impact and user interface design prioritize energy efficiency and ease of use. Refrigerator insulation materials and remote diagnostics capabilities enable predictive maintenance, while compressor technology advancements boost microwave magnetron efficiency and appliance motor efficiency. Dishwasher water usage is minimized through manufacturing process optimization and energy consumption monitoring. Overall, the market balances technological innovation with consumer needs and expectations.

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The Supermarkets/Hypermarkets segment was valued at USD 268.50 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 46% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing a significant expansion, surpassing other regions. This growth can be attributed to the expanding middle-class population and increasing disposable income, enabling consumers to invest in advanced appliances. Urbanization and changing lifestyles are further catalysts, fueling market growth. In particular, China is poised to lead the adoption of smart, connected appliances due to various factors.

Market Size statistics on the Major Household Appliance Manufacturing industry in the US

Explore the robust U.S. Small Home Appliances Market, analyzing growth drivers like smart technology and convenience, with a projected CAGR over 1.00%. Gain insights into key segments and leading companies. Key drivers for this market are: Smart Home is boosting the Market. Potential restraints include: Flactuting Raw Material Cost. Notable trends are: Small Kitchen Appliances Segment is Driving the Market.

The statistic shows home appliance market share by category in the United States from 2016 to 2018. Cooking appliances accounted for **** percent of all major home appliance shipments in the United States.