This statistic shows the women's denim market in the United States based on retail sales from 2004 to 2021. In 2016, the women's denim market was estimated to be around *** billion U.S. dollars. The men’s and women’s U.S. denim retail market was estimated at approximately **** billion U.S. dollars in 2016, according to Euromonitor.

The global denim jeans market is being driven by the expanding urban population; increase in the number of white-collar employees, changing perceptions about "executive wear" and the resulting acceptance of jeans as business casual attire for men. The growing base of women in the workforce also represents a key market force together with other factors such as innovation in material design and style such as digitally printed jeans, vegan fabrics, sophisticated weaves, superior stretch performance and novel fiber blends.

Denim Jeans Market size was valued at USD 72.45 Billion in 2024 and is projected to reach USD 139.25 Billion by 2031, growing at a CAGR of 8.51% from 2024 to 2031.

Global Denim Jeans Market Drivers

Growing Popularity of Athleisure and Casual Wear: The growing trend of casual and comfortable apparel, particularly in the office, has raised demand for denim jeans. According to the NPD Group, jeans sales in the United States climbed by 4% in 2020 compared to the previous year, hitting USD 16.4 Billion. This growth was linked to the expansion of remote work and the desire for comfortable yet fashionable apparel options.

Sustainability and Eco-friendly Production: Consumers are becoming more ecologically concerned, increasing demand for sustainable denim. According to Cotton Incorporated's 2021 survey, 73% of consumers value sustainability while shopping for clothes. Also, the Global Fashion Agenda noted that the number of sustainable denim collections surged by 107% between 2019 and 2020, demonstrating a substantial movement toward environmentally friendly production in the denim industry.

Technological Advancements in Denim Manufacturing: Denim manufacturing innovations such as laser finishing and ozone treatments improve product quality while lowering environmental impact. According to the International Textile Manufacturers Federation (ITMF), global investments in new textile machinery for denim production increased by 30% between 2020 and 2021.

Global Denim Jeans Market size was valued at USD 70.71 billion in 2021 and is poised to grow from USD 75.09 billion in 2022 to USD 129.04 billion by 2030, growing at a CAGR of 6.2%

The Jeans Industry Market report segments the industry into End User (Men, Women, Children), Category (Mass, Premium), Distribution Channel (Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). Get five years of historical data and forecasts.

Market Overview:

The global raw hem jeans sales market is expected to grow at a CAGR of 5.5% during the forecast period from 2022 to 2030. The growth in the market can be attributed to the increasing demand for raw hem jeans from men and women across different regions. In terms of type, the market is segmented into men and women. Among these, the segment for men is expected to grow at a higher CAGR than that of the segment for women during the forecast period. This can be attributed to rising demand from young males who are fashion-conscious and prefer wearing trendy clothes. In terms of application, online sales accounted for a larger share of the global raw hem jeans sales market in 2021 than offline sales.

Product Definition:

Raw hem jeans are a type of jeans that have been left unfinished at the bottom, exposing the raw Denim Fabric. This gives them a unique, distressed look that is popular with many fashion-conscious consumers. Raw hem jeans sales are important because they offer a unique style that is not found in other types of jeans. They also tend to be more expensive than other types of jeans, so there is a higher demand for them among consumers.

For Men:

Raw hem jeans for men are a type of denim that has been left raw at the bottom of the leg. They were popularized in the 1970s and 1980s, and are now considered a classic style. Raw-hem jeans are usually less expensive than other types of jeans, and they tend to be more comfortable because they don’t require any special care.

For Women:

For women is a market that caters to the specific needs of female consumers. Raw hem jeans for women are similar to raw hem jeans for men, but they have a higher waistband and a lower rise. They’re designed to be more flattering on women, and they often come in different colors and styles than regular jeans.

Application Insights:

The global raw hem jeans sales market is segmented by application into online and offline. The online segment dominated the industry in 2021, accounting for over 60% of the overall revenue share. This growth can be attributed to growing internet penetration across the globe coupled with rising disposable income among consumers. Moreover, companies are investing significantly in e-commerce platforms to expand their reach to a wider customer base and cater to their demand.

Offline channels such as departmental stores, shopping malls, and specialty stores are also witnessing significant growth owing to increased consumer spending on apparel along with other accessories that go along with them such as footwear and handbags. Departmental stores accounted for around 40% of total apparel sales in emerging economies like India, China, etc.

Regional Analysis:

Asia Pacific dominated the global raw hem jeans sales with a revenue share of over 40% in 2021. The region is expected to witness significant growth over the forecast period owing to increasing consumer spending on fashion apparel and accessories. China, India, Japan, South Korea, and Indonesia are some of the largest consumers of men's and women's Denim Jeans worldwide.

North America accounted for a significant share in 2021 owing to growing demand from the U.S., Canada, and Mexico countries for high-end raw hem jeans from designers including Diesel Black Gold Inc., Levi Strauss Co., Nautica Enterprises LLC, Replay Ltd among others due to rising disposable income levels among middle-class population groups coupled with changing lifestyles resulting into increased purchasing power parity (PPP). Europe is anticipated to expand at a CAGR exceeding 5% during the forecast period as manufacturers including AG Jeans A/S; Benetton Group; Carhartt Wetsuits USA Inc.; Guess Inc.; Levi Strauss & Co.

Growth Factors:

• Increasing demand from the fashion-conscious youth population
• Rising disposable income of the middle-class population
• The growing popularity of denim as a casualwear option
• The proliferation of online shopping platforms that offer raw hem jeans at competitive prices
• Availability of a wide variety of styles and designs in the raw hem jeans market

Report Scope

This statistic shows the women's non-denim bottoms market in the United states based on retail sales from 2004 to 2021. In 2016, the women's non-denim bottoms market was estimated to be around ** billion U.S. dollars, at the retail level.

The global denim jeans market was forecast to be worth around ** billion U.S. dollars by 2030, up from **** billion U.S. dollars in 2022. The denim jeans market is a sub-category within the overall apparel market. As the global apparel market grows, it is unsurprising that the denim jeans market will also rise. Denim market The denim market is a multi-billion U.S. dollar market, which is set to grow further over the next years. Denim is a durable cotton or cotton-blend twill textile, typically used to make jeans, jackets, overalls and other clothing. Denim was first used for clothes worn by workers because it is highly durable. Nowadays, jeans are one of the most popular types of trousers, especially in the western world. Levi's, Lee, and Wrangler are some of the most prominent jeans brands in the world. VF Corporation VF Corporation is an American manufacturer of branded apparel, footwear and accessories with its headquarters located in Greensboro, North Carolina. It is one of the leading apparel companies in the world, with its business and brands split into four product categories: active, outdoor, work and other. Jeanswear is a key product for VF Corporation, who hold two of the most well-known brands of jeans in the world, in Lee and Wrangler.

The Global Premium Denim Jeans Sales Market is expected to grow at a CAGR of 6.8% during the forecast period 2021-2028. The growth in this market can be attributed to the rising demand for premium denim jeans from women, men, and children. In addition, the increasing demand for premium denim jeans from store owners, department store owners, mall owners, and other retailers is also propelling the growth of the global premium denim jeans sales market.

Premium denim jeans are a type of clothing that is made from high-quality fabrics and materials. They are usually more expensive than regular denim jeans, but they offer a better fit, feel, and look. Premium denim jeans are available in a variety of styles, colors, and sizes.

On the basis of Type, Global Premium Denim Jeans Sales Market is segmented into Women, Men, and Children.

Women:

Women are the leading consumers of premium denim jeans globally. The growing popularity of ripped and distressed jeans among women is a key factor driving the growth of the global premium denim jeans sales market. Moreover, the rise in disposable incomes and changing lifestyle trends are also fuelling the demand for premium denim jeans among women.

Men:

The demand for premium denim jeans from men is growing at a rapid pace. Men are increasingly becoming fashion-conscious and are willing to spend more on clothing and accessories that offer a better fit, feel, and look. In addition, the availability of a wide range of styles, colors, and sizes in premium denim jeans is also driving the growth of the global premium denim jeans sales market.

Children:

The children's segment is expected to witness significant growth during the forecast period. The growing popularity of branded clothes among children is fuelling the demand for premium denim jeans. Moreover, the rise in disposable incomes of parents and changing lifestyle trends are also contributing to the growth of the global premium denim jeans sales market.

On the basis of Application, Global Premium Denim Jeans Sales Market is segmented into Stores, Department Stores, Malls, and Others.

Stores:

The demand for premium denim jeans from store owners is growing at a rapid pace. Stores are the leading sales channels for premium denim jeans. The availability of a wide range of styles, colors, and sizes in premium denim jeans is driving the growth of the global premium denim jeans sales market.

Department Stores:

Department stores are another major sales channel for premium denim jeans. The growing popularity of branded clothes among department store customers is fuelling the demand for premium denim jeans. In addition, the rise in disposable incomes and changing lifestyle trends are also contributing to the growth of the global premium denim jeans sales market.

Malls:

Malls are another important sales channel for premium denim jeans. The growing popularity of branded clothes among mall customers is fuelling the demand for premium denim jeans. In addition, the rise in disposable incomes and changing lifestyle trends are also contributing to the growth of the global premium denim jeans sales market.

On the basis of Region, Global Premium Denim Jeans Sales Market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.

North America: The North American market is expected to witness significant growth during the forecast period. The growing popularity of premium denim jeans among women, men, and children in the US and Canada is fuelling the growth of the global premium denim jeans sales market. Moreover, the rise in disposable incomes and changing lifestyle trends are also contributing to the growth of the global premium denim jeans sales market.

Latin America: The Latin American market is expected to grow at a rapid pace during the forecast period. The growing popularity of branded clothes among consumers in Brazil and Mexico is fuelling the demand for premium denim jeans. In addition, the rise in disposable incomes and changing lifestyle trends are also contributing to the growth of the global premium denim jeans sales market.

Europe: The European market is expected to grow at a rapid pace during the forecast period. The growing popularity of branded clothes among consumers in France, Germany, Italy, Spain, and the UK is fuelling the demand for premium denim jeans. In addition, the rise in disposable incomes and changing lifestyle trends are also contributing to the growth of the

The size of the Asia-Pacific Jeans Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.60% during the forecast period. Jeans are a type of trousers made from denim or dungaree cloth, known for their durability and casual style. Jeans have evolved into a fashion staple, available in various styles such as skinny, straight, bootcut, and flared. They are often characterized by features like pockets, zippers, and buttons, and come in a range of washes and colors, though blue remains the most iconic. Jeans are versatile, suitable for both casual and semi-formal occasions, and have become a symbol of comfort and timeless fashion. The Asia Pacific jeans market is expected to grow steadily, driven by the demand for high-quality, stylish, and versatile denim apparel. Recent developments include: In July 2022, Wrangler, a US-based jeans giant, expanded its retail network in India by adding the 39thstore for the denim bigwig in the country. The company's CEO announced that they plan to expand the offline retail footprint by adding 100 more stores of Lee & Wrangler in the current fiscal year., In February 2022, Kontoor Brands (Jeans brands - Wrangler and Lee) announced a strategic alliance with Arvind Limited and Cone denim to roll out the updated Higg MSI (Higg Material Sustainability Index) tool for all apparel brands. As a part of these efforts, Arvind Limited, India's leading lifestyle and fashion conglomerate, and Cone Denim, a global leader in denim authenticity and sustainable innovation, will share key data from the denim dyeing process that is currently not factored into the Higg MSI., In December 2021, Tasuka Jeans, a Bangladesh-based brand, announced a significant investment in eco-friendly machines for its washing facility. The company bought waterless washing machines, each costing around EUR 105,000. Furthermore, the company is undertaking steps to decrease water consumption for washing per pair of jeans by around 40%.. Key drivers for this market are: Demand for Smartwatches, Popularity of Luxury Watches. Potential restraints include: Presence of Fake Brands in the Market. Notable trends are: Rising Inclination of Customers Towards Fashionable Clothing.

Latin America Denim Finishing Agents Market is expected to grow during 2025-2031

United States Diapers Market Size, Share, Trend, Growth & Diapers Market Analysis 2021, By Product Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants and Biodegradable Diapers), By Adults Vs Kids, By Region, Competition Forecast and Opportunities.

The proportion of items made from sustainable denim at specialist denim retailers in the United States and the United Kigdom has increased from 2019 to 2021. In 2021, almost two fifths of the items stocked at these retailers were made from sustainable denim.

The statistic represents the production value of denim jeans in Vietnam from 2012 to 2021. In 2021, the denim jeans market in Vietnam was estimated to be worth approximately **** billion U.S. dollars.

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Outdoor Apparel Market Size 2025-2029

The outdoor apparel market size is forecast to increase by USD 7.3 billion, at a CAGR of 6.4% between 2024 and 2029. The market is driven by the continuous product innovation, leading to portfolio extensions and product premiumization.

Major Market Trends & Insights

Europe dominated the market and accounted for a 33% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.

Market Size & Forecast

Market Opportunities: USD 19.93 Billion
Future Opportunities: USD 7.3 Billion
CAGR (2024-2029): 6.4%
Europe: Largest market in 2023

The market continues to evolve, driven by consumer demand for innovative and sustainable products. Product development in this sector is ongoing, with a focus on enhancing performance and durability through advanced textile technology. Seam sealing and abrasion resistance are key considerations for camping gear, while wind resistance and waterproofing are essential for outer layers used in climbing and hiking. Brand positioning plays a significant role in consumer decision-making, with sustainability certifications and ethical sourcing becoming increasingly important factors. Retail sales are influenced by marketing campaigns that emphasize customer satisfaction and brand loyalty. Base layers made of moisture-wicking fabrics and mid layers with synthetic fill are popular choices for outdoor activities.

What will be the Size of the Outdoor Apparel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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Virtual design and apparel design software enable brands to create 3D prototypes, streamlining the product development process and allowing for more precise product testing. Sustainable initiatives, such as the use of recycled materials and green manufacturing processes, are gaining traction. After-sales service and customer reviews are critical components of the product lifecycle, shaping consumer perceptions and influencing future purchases. Hiking boots, trail running shoes, and outdoor pants are essential components of the market, with a focus on tear resistance and price point. Consumer preferences for technical fabrics and safety standards vary across customer segments, including trail runners, hikers, and water sports enthusiasts.

The use of breathable fabrics, UV protection, and down fill in sleeping bags and insulated jackets continues to evolve, driven by advances in material science. The distribution channels for outdoor apparel are diverse, from specialty retailers to e-commerce platforms , requiring effective supply chain management to ensure timely delivery and quality control. Trekking poles and other accessories cater to specific needs, rounding out the offerings of outdoor brands. Overall, the market remains dynamic, with ongoing product innovation and evolving consumer preferences shaping the industry.

Brands are focusing on enhancing their product offerings by incorporating advanced technologies and sustainable materials to cater to the evolving consumer preferences. The emergence of automation in the textile industry is revolutionizing the production process, enabling manufacturers to reduce costs, improve efficiency, and meet the increasing demand for high-quality outdoor apparel. However, the market faces a significant challenge with the growing global proportion of the geriatric population.

As aging consumers have unique requirements for outdoor apparel, companies need to adapt their product designs and marketing strategies to cater to this demographic. To capitalize on the market opportunities and navigate challenges effectively, companies must stay abreast of the latest trends and consumer preferences while ensuring operational efficiency and sustainability.

How is this Outdoor Apparel Industry segmented?

The outdoor apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Top wear
  Bottom wear
  Coveralls
  Others


Fabric Type

  Polyester
  Nylon
  Cotton
  Others


End User

  Men
  Women
  Kids
  Unisex


Price Range

  Premium
  Mid-Range
  Budget


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market is characterized by a focus on product development and innovation, with companies prioritizing

The women's activewear market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.72% from 2025 to 2033. This expansion is fueled by several key factors. The rising popularity of fitness and wellness activities among women globally is a major driver. Increased participation in sports, yoga, and other forms of exercise, coupled with a growing awareness of health and well-being, has significantly boosted demand for comfortable and functional activewear. Furthermore, the increasing availability of stylish and technologically advanced activewear, incorporating features like moisture-wicking fabrics and seamless construction, is contributing to market growth. The shift towards athleisure—blending athletic apparel with casual wear—also plays a crucial role, expanding the market beyond solely athletic applications. E-commerce platforms have significantly broadened access to a diverse range of brands and styles, further stimulating market expansion. However, the market faces challenges such as fluctuating raw material prices and intense competition among established and emerging brands. Segment-wise, tops and t-shirts, sweatpants and yoga pants continue to dominate the product type segment, driven by their versatility and comfort. Online retail stores are experiencing rapid growth as the preferred distribution channel, reflecting the broader e-commerce trend. Geographically, North America and Europe currently hold significant market share, but the Asia-Pacific region is expected to witness considerable growth in the coming years due to rising disposable incomes and increasing participation in fitness activities. Key players like Adidas, Nike, Under Armour, and Lululemon are leveraging their brand recognition and innovative product offerings to maintain a strong market position. The market’s future success hinges on continuous innovation in fabric technology, sustainable practices, and appealing marketing strategies to cater to the evolving preferences of women consumers. Recent developments include: Aug 2022: Fashion retailer H&M launched a new activewear line worldwide called H&M Move on and claimed that it would showcase a more accessible vision of sport by reframing it as a movement. H&M claimed that its Move line offers a wide range of affordable apparel, and the first drop, 'Move Essentials,' included functional tops, lightweight jackets, tights, and bras, alongside items specifically designed to train and run, as well as outerwear and a yoga mat., May 2022: Zara, the main chain of Spanish fashion giant Inditex, strengthened its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. The launched collection is targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing., May 2021: Trophy Fitness Clothing launched its ladies' gym wear collection and announced that customers could pick a set of ladies' activewear in various colors, including yellow scrunch bum leggings, khaki green shorts, and racerback bras.. Notable trends are: Growing Influence of Athleisure and Healthy Lifestyle Trends.

Of all the clothing stores that sell jeans, the low-cost Irish fashion retailer Primark (natively known as Penney’s) had the greatest number of users in Great Britain, with an estimated **** million. Levi Strauss Although Primark is the most popular brand of jeans when all retailers are concerned, of the specialist brands the most popular is Levi’s, with an estimated *** million users in Britain. Dating back to the late 1800’s, the American company remains an iconic brand worldwide. In 2023, Levi Strauss’ net sales in Europe stood at *** billion U.S. dollars, which was close to the peak net sales in the past decade. Leading retailers in the apparel market The apparel market in the UK is dominated by a handful of familiar big-name retailers. One of the leading brands is the British institution Marks & Spencer, which accounts for a significant share of the market.One of the company's biggest competitors on the apparel market is Primark.

This statistic shows the global net sales of Levi Strauss from fiscal year 2010 to 2024. In 2024, Levi Strauss' net sales reached to approximately **** billion U.S. dollars. Levi Strauss & Co. is an American clothing company mostly known for its denim jeans brand Levi's. Levi StraussLevi Strauss & Co. (Levi's) is an apparel company that designs, markets and sells jeans, casual wear and other related accessories for men, women and children. The company offers its products in different brands including Levi's, Dockers, dENiZEN and Signature by Levi Strauss & Co. The company was founded in 1853, by Levi Strauss himself, and is headquartered in San Francisco. Since its establishment, the business has grown and expanded at an enormous speed; quickly rising from a local outlet to an international business. The Americas region is the company's biggest market, generating roughly half of its total revenue from this region in 2024.The foremost strength of the company is its brand name. Levi's is one of the oldest clothing brands and as a result of having invented the blue jean, the company enjoys an elevated status in the eyes of the consumer. The brand is considered to be a status symbol for design, comfort and reliability.

This statistic depicts the net sales of the Levi's brands worldwide from 2008 to 2024, by region. In 2024, Levi's net sales in the Americas region amounted to about 3.2 billion U.S. dollars. In total, Levi Strauss & Co generated net sales of over 6.3 billion U.S. dollars that year.

In 2017, Procter & Gamble’s market share of disposable baby diapers, baby wipes, and training pants worldwide stood at just under ** percent. P&G’s share of the global market is projected to remain stable in the coming years. Baby care market The global baby care products market was worth an estimated ** billion U.S. dollars in 2018. The market value is expected to increase with each consecutive year, reaching over *** billion U.S. dollars by 2025. The baby care industry develops a variety of products, from baby food to baby wipes and toys. By far the leading product category for babies in the United States was diapers, which generated sales numbers of close to **** billion U.S. dollars in 2018. Baby oil Despite the name, baby oil was most commonly used by American adults in 2019. In the United States, baby oil was used on about * million babies, while an estimated ** million adults used the product for themselves. The most popular baby oil brand in the country was Johnson’s Baby Oil: roughly ** million U.S. consumers stated that this was the brand of baby oil they used most often in 2019.