Forever 21 and H&M wwere the leading fashion store in the United States, based on brand popularity among Generation Z in 2024. The retailer were popular among 47 percent of internet users.Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

According to a survey run during the fourth quarter of 2024, Levi's is the joint most popular clothing brand in the United States, Hanes followed closely behind, with a score over ** percent, followed by Adidas. U.S. apparel market The U.S. apparel market was the largest of any country in 2024, generating revenues of approximately *** billion U.S. dollars. This was slightly more than that of China. The apparel market in these two countries eclipsed that of all other countries. India came in third place with an apparel market worth just over *** billion dollars. Levi Strauss & Co. sales The popularity of Levi’s jeans is reflected in the net sales of the company, which reached their highest ever level in the fiscal year 2023, at roughly **** billion U.S. dollars. This was a marginal increase on the previous year, which had also seen high sales figures. These sales predominantly came in the United States, but Levi’s sales in Europe and Asia were not inconsiderable, at **** billion and **** billion, respectively.

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US Online Fashion Retail Market Size 2025-2029

The us online fashion retail market size is forecast to increase by USD 303.9 billion at a CAGR of 15.6% between 2024 and 2029.

The Online Fashion Retail Market in the US is experiencing significant growth, driven by the rising trend of online shopping and the increasing popularity of sports apparel and footwear. Consumers are increasingly turning to the convenience and accessibility of online platforms to meet their fashion needs. The sports apparel and footwear industry's growth is further fueling market expansion, as consumers seek out the latest trends and styles in athletic wear. However, this market is not without challenges. Security and privacy concerns related to consumer data have emerged as a significant obstacle. With the increasing amount of personal information being shared online, retailers must prioritize data protection and privacy to maintain consumer trust. Failure to do so could result in reputational damage and lost sales. Retailers must invest in robust cybersecurity measures and transparent data handling practices to mitigate these risks and capitalize on the market's potential.

What will be the size of the US Online Fashion Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic US online fashion retail market, high-end fashion brands are embracing e-commerce optimization, leveraging data analytics tools to personalize shopping experiences and boost sales. Blockchain technology is revolutionizing the industry by ensuring supply chain transparency and ethical production, resonating with consumers' growing demand for sustainable sourcing. Resale platforms and second-hand clothing are gaining traction, as unisex fashion and body positivity continue to influence purchasing decisions. Performance marketing, affiliate marketing, and social commerce are key strategies driving growth, with fashion photography and fashion blogging shaping consumer trends. Brands prioritize customer data privacy while implementing customer loyalty programs and subscription services. Trend analysis, size inclusivity, and fashion forecasting are essential components of successful digital marketing automation. Luxury goods and vintage fashion are thriving, with mobile wallet integration streamlining transactions. Omnichannel retail, fashion journalism, fashion styling, and live streaming are shaping the future of the industry.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userWomenMenKidsProductApparelFootwearsBags and accessoriesTypeMass marketPremiumLuxuryPlatformMobile AppsWeb PortalsPrice RangeEconomyMid-RangePremiumGeographyNorth AmericaUS

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

The online fashion retail market in the US is experiencing significant growth, driven by several key trends and factors. Product reviews and customer satisfaction play a crucial role in influencing purchasing decisions, with consumers relying on authentic feedback to make informed choices. Influencer marketing is also a major force, as fashion influencers and celebrities shape trends and promote products through social media channels. Virtual reality and augmented reality technologies are transforming the shopping experience, allowing customers to virtually try on clothes and visualize how they would look. Big data and recommendation algorithms are being leveraged to personalize shopping experiences, while trend forecasting ensures that retailers stay ahead of the curve. Content marketing, machine learning, and data analytics are essential tools for fashion brands, helping them to understand customer preferences and tailor their offerings accordingly. Textile suppliers and apparel manufacturers are integrating sustainable practices to cater to the growing demand for eco-friendly fashion. Mobile commerce and mobile app development are critical for reaching customers on the go, with mobile responsiveness and user interface design key considerations. Conversion rate optimization, data security, and payment gateways are essential for ensuring a seamless shopping experience. Customer service, inventory management, order fulfillment, and shipping logistics are all crucial components of a successful online fashion retail business. Social media marketing, email marketing, and fashion designers collaborations are effective strategies for reaching and engaging customers. Size and fit, fast fashion, and formal wear are popular categories, with quality control an

In 2024, when it came to popularity of online fashion shops in the United States, Target was leading the way with ** percent of respondents stating that they liked the brand. Second was Kohl's and Macy's, with ** percent of people reporting to like the online marketplaces respectively.

Nike was by far the most popular brand of clothing amongst teenagers in the United States, according to survey results from Spring 2025. In that time period, ********* of American teens preferred to buy and wear Nike clothes. Nike Nike is one of the world's best known brands, the famous tick logo and "just do it slogan" are instantly recognisable. Their apparel is worn by any of the world's most famous sportstars. Perhaps one of their most iconic lines are the Air Jordan sneakers. All this fame isn't for nothing. Nike was the *********** valuable apparel brand in 2024. The increasing popularity of activewear Activewear became increasingly popular over the coronavirus (COVID-19) pandemic, a trend which has continued as more people work remotely. This has led to sportswear blending into day-to-day fashion. This has helped activewear companies increase their revenues, with brands such as Adidas and Lululemon also seeing an upturn in sales.

In the United States, Shein was the most downloaded app in the fashion and beauty app segment in 2024, registering more than ** million downloads. Nike ranked second, with *** million, followed by Poshmark with about ***** million. The rise of fast fashion SHEIN-Fashion Shopping Online is the mobile app of Chinese company Shein, focused on selling fast fashion over the internet. Known for its vast catalog of inexpensive, trendy clothing, Shein has seen its popularity quickly skyrocket across the globe, particularly among younger consumers. Helped by the COVID-19 pandemic and an aggressive marketing strategy, Shein's app hit new records in monthly downloads in the U.S. in 2020. The brand has also positioned itself as the most searched brand on Google in the North American country, surpassing long-established local competitors such as Old Navy and JCPenney in 2021. Resale is not to be forgotten As a counter-proposal to the overconsumption encouraged by fast fashion, various brands have been increasingly betting on resale. In the United States, platforms such as Poshmark and GOAT have incorporated this option, attracting thousands of online shoppers interested in giving fashion items a second life. In 2021, Poshmark's app totaled some 10.4 million downloads on iOS and Android devices, while GOAT was downloaded 7.5 million times in the same period. According to forecasts, the value of the U.S. online resale market will increase nearly threefold between 2020 and 2030, to nearly *** billion U.S. dollars.

According to Cognitive Market Research, The Global Sustainable Fashion market size is USD 7915.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 23.50% from 2024 to 2031.

North America Sustainable Fashion Market held 40% of the global revenue with a market size of USD 3166.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.7% from 2024 to 2031.
Europe Sustainable Fashion Market held 30% of the global market size of USD 2374.56 million in 2024.
Asia Pacific Sustainable Fashion Market held 23% of the global revenue with a market size of USD 1820.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.5% from 2024 to 2031.
South America Sustainable Fashion market held 5% of the global revenue with a market size of USD 395.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.9% from 2024 to 2031.
Middle East and Africa Sustainable Fashion Market held 2% of the global revenue with a market size of USD 158.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031.
The sales of apparel are expected to increase due to shifting consumer preferences towards sustainable and versatile clothing options, coupled with innovative designs and increased accessibility through various sales channels.
The sales of women's apparel are anticipated to rise owing to evolving fashion trends, increased purchasing power, targeted marketing efforts, and a growing emphasis on inclusivity and diversity in fashion.

Market Dynamics of

Sustainable Fashion Market

Key Drivers for

Sustainable Fashion Market

Increasing Consumer Awareness Regarding the Environmental Effects of Fast Fashion: People are becoming more cognizant of the ways in which fast fashion contributes to pollution, excessive water usage, and overflowing landfills. As documentaries, social media initiatives, and sustainability advocates bring attention to the hidden costs associated with the fashion industry, consumers are becoming more mindful of their purchasing decisions. This heightened awareness is influencing buying habits towards sustainable alternatives that support ethical production, extended product life spans, and environmental stewardship. Supportive Government Initiatives and Global Sustainability Efforts: Numerous governments and international organizations are advocating for more sustainable practices within the textile and fashion sectors by implementing stricter environmental regulations and providing incentives for eco-friendly innovations. Programs aimed at waste management, recycling requirements, carbon reduction goals, and prohibitions on harmful substances are prompting fashion brands to reconsider their sourcing, manufacturing, and packaging strategies. These regulations foster a conducive atmosphere for the advancement of sustainable fashion. Emergence of Conscious Consumerism and Ethical Purchasing Trends: Consumers, particularly those from Generation Z and millennials, are seeking more than mere style and affordability. They demand transparency regarding the production processes, locations, and labor involved in the creation of their garments. This shift has resulted in an increasing preference for brands that emphasize fair wages, safe working environments, cruelty-free methods, and sustainable supply chains. Ethical branding has emerged as a significant differentiator, cultivating trust and loyalty among consumers who wish to see their values represented in the products they purchase.

Key Restrains for

Sustainable Fashion Market

Increased Production Expenses and Premium Pricing: Producing sustainable fashion frequently necessitates the use of responsibly sourced materials, ethical labor practices, and eco-friendly manufacturing technologies — all of which can incur significantly higher costs compared to traditional fast fashion methods. These elevated expenses are ultimately transferred to consumers, rendering sustainable garments less accessible to those sensitive to price fluctuations. The perception of sustainability as a luxury or niche offering remains a significant obstacle to widespread acceptance. Limited Access to Scalable Eco-Friendly Materials: Although the demand for organic cotton, hemp, bamboo, and recycled polyester is on the rise, the supply chains for these materials remain underdeveloped in numerous regions. This situa...

Forever 21 was the leading fashion store in the United States, based on brand usage among Generation Z in 2024. The predominantly U.S. based retailer was used by 36 percent of internet users, three percentage points more than second placed Ross Dress for Less. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

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Pickleball Clothing And Apparel Market Size 2025-2029

The pickleball clothing and apparel market size is forecast to increase by USD 662 million at a CAGR of 10.7% between 2024 and 2029.

The market is experiencing significant growth due to various factors. One key trend driving market expansion is the increasing popularity of pickleball as a sport, particularly among baby boomers and seniors. This demographic values comfort and functionality in their clothing and apparel, leading to a demand for breathable fabrics and moisture-wicking technology. Additionally, the health benefits associated with pickleball, such as improved cardiovascular health and increased agility, are encouraging more people to take up the sport. Digital and social media marketing are also playing a crucial role in promoting pickleball clothing and apparel. Brands are leveraging these platforms to reach a wider audience and showcase their latest offerings. Overall, the market is expected to continue expanding as the popularity of pickleball increases and consumers seek functional, stylish clothing and apparel to enhance their playing experience.
However, inconsistent raw material prices pose a challenge for manufacturers. To mitigate this, some companies are exploring alternative fabrics, such as cotton blends and synthetic materials, to reduce their reliance on traditional sources. Another trend in the market is the development of specialized pickleball shoes and socks. These products offer enhanced grip and support, allowing players to perform at their best on the court. The use of LED technology in pickleball clothing and apparel is also gaining traction, with some brands incorporating reflective materials to enhance visibility during night games. Overall, the market is expected to continue growing, driven by these trends and the increasing popularity of the sport.

What will be the Size of the Pickleball Clothing And Apparel Market During the Forecast Period?

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The market caters to the growing demand for specialized attire for this popular sport. This market encompasses a wide range of products, from casual wear for pickleball clinics and everyday use, to performance-enhancing apparel for training and competitive play. Key trends include ergonomic designs for improved range of motion, impact absorption for enhanced protection, and temperature regulation for comfort during play. Wind resistance, moisture management, and UV protection are essential features for players in various climates. Team uniforms with embroidered logos and custom designs are popular for community building and team spirit. Lightweight, durable, and seamless construction ensure comfort and support during long matches.
Personalized apparel and limited edition collections add a unique touch for players. Online communities and pickleball media provide a platform for discovering the latest trends and seasonal collections. Pickleball coaches and instructional videos offer insights into the importance of proper foot support and anti-odor technology for optimal performance. Size inclusivity ensures that all players can participate comfortably and confidently.

How is this Pickleball Clothing And Apparel Industry segmented and which is the largest segment?

The pickleball clothing and apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Shoes
  Clothing
  Others


Application

  Women
  Men


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America



  Middle East and Africa

By Type Insights

The shoes segment is estimated to witness significant growth during the forecast period. The Pickleball industry encompasses various equipment and apparel essentials for both recreational and competitive players. Pickleball Nets, Balls, and Racquets form the core equipment, while shoes, bags, and accessories cater to the players' comfort and convenience. Pickleball Culture has seen a significant in popularity, with numerous leagues, clubs, and tournaments fostering a thriving community of enthusiasts. Pickleball Fashion trends include Breathable Fabrics, Sun Protection, and Quick-Drying Fabrics in Performance Apparel, such as Pickleball Shorts, Tank Tops, and Dresses. Pickleball Innovation is at the forefront, with brands introducing Compression Gear, Technical Fabrics, and Ethical Manufacturing practices. Social Media Marketing and Influencer Marketing play a crucial role in reaching a wider audience and promoting Pickleball Lifestyle.

Pickleball Accessories, like Water Bottles, Racquet Bags, and Court Shoes, cater to the players' needs, ensuring they are well-equip

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Cashmere Clothing Market Size 2024-2028

The cashmere clothing market size is forecast to increase by USD 682.3 million at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth, particularly in the segment of men's cashmere polos. Consumer preferences for fashionable clothing made from luxurious materials, such as cashmere, continue to drive sales. Online sales are also on the rise, as consumers increasingly turn to e-commerce platforms for convenience and access to a wider selection of innovative designs. Fashion influencers play a crucial role in shaping consumer trends, promoting cashmere clothing as a desirable and fashionable choice. However, the high price point of cashmere clothing remains a challenge for some consumers. To remain competitive, retailers must focus on providing excellent customer service and implementing effective marketing strategies to justify the investment in cashmere apparel.

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The market is a significant segment within the luxury wool industry, characterized by its production of high-quality fibers and the creation of stylish, comfortable, and fashionable garments. Cashmere production cost involves raising cashmere goats, which are primarily found in specific regions, and harvesting their soft undercoats to produce the coveted fibers. Cashmere garments, including sweaters, scarves, and cardigans, have gained popularity in the winter wear category due to their warmth, softness, and comfort. The fashion industry's focus on eco-consciousness and sustainability has led to increased demand for cashmere apparel that adheres to these principles. The growing popularity of vintage clothing and upcycled clothing, including high-end cashmere apparel, is further fueled by celebrity endorsements, driving sustainability and fashion trends in the industry.

Further, vintage, upcycled, and recycled cashmere clothing have emerged as popular choices in recent times. These items offer a unique blend of sustainability and style, appealing to consumers who value both fashion and the environment. Casual wear and workplace attire are also significant markets for cashmere apparel, with the trend towards casualization driving growth in the former and the need for professional yet comfortable clothing fueling demand in the latter. Standardization in cashmere fiber production is crucial for maintaining the quality and consistency of cashmere garments. Luxury brands have been at the forefront of this process, ensuring that their products meet the highest standards of quality and style.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Sweater and coats
  Shirt and t-shirt
  Bottom wear
  Others


Geography

  Europe

    UK
    France
    Italy


  North America

    US


  APAC

    China


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market experienced significant growth in 2023, with the offline distribution channel holding the largest market share. This segment's dominance can be attributed to the tangible shopping experience it offers consumers. Cashmere, a luxury wool, is a popular choice for winter wear, and consumers often prefer to see, touch, and try on cashmere garments before making a purchase.

Brick-and-mortar stores, which include standalone boutiques, department stores, and specialized retailers, are the backbone of the offline distribution channel. Eco-consciousness and sustainability are increasingly important factors in fashion choices, and consumers value the ability to inspect the quality and origin of cashmere products in person. The offline channel's continued success underscores the importance of providing a personalized and shopping experience. Vintage cashmere clothing is also gaining popularity, adding to the offline channel's appeal.

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The offline segment accounted for USD 2.42 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European region dominates The market due to its large consumer base and appreciation for cashmere's luxurious qualities. Countries like the UK, Italy, and Germany are major contributors to this gr

The North American textile fabrics industry, valued at approximately $99.82 billion in 2025, is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 3.85% from 2025 to 2033. This growth is fueled by several key drivers. Increased demand for apparel and home textiles from a growing and increasingly affluent population is a significant factor. Furthermore, advancements in textile technology, particularly in sustainable and functional fabrics, are driving innovation and expanding application areas. The rise of e-commerce and fast fashion continues to influence market dynamics, although concerns surrounding sustainability and ethical sourcing are creating countervailing pressures. Strong performance in segments like clothing and household applications, coupled with the popularity of cotton and synthetic materials, contribute significantly to the overall market size. However, factors like fluctuating raw material prices and global economic uncertainty pose potential restraints. Competitive pressures from international manufacturers also necessitate continuous innovation and efficiency improvements within the industry. The leading players in this market, encompassing both large multinational corporations and smaller specialized firms, are strategically adapting their product lines and manufacturing processes to meet evolving consumer preferences and environmental concerns. The regional breakdown shows North America as a dominant market within the textile fabrics landscape. Considering the provided data and industry knowledge, we can reasonably estimate that the North American market encompasses a substantial portion – approximately 70% – of the overall market size, with the remaining share distributed across other regions globally. The United States, as the largest economy in North America, drives a significant portion of the regional demand, followed by Canada and Mexico. The growth trajectory within North America is expected to mirror the overall global trend, with consistent year-on-year increases driven by the factors outlined above. The segmentation across applications (clothing, industrial, household) and material types (cotton, jute, silk, synthetics, wool) will continue to influence market dynamics, with potential shifts driven by consumer preferences and technological advancements in material science and manufacturing processes. This report provides a detailed analysis of the North American textile fabrics industry, covering the period from 2019 to 2033. It leverages a robust data set, including historical data (2019-2024), an estimated year (2025), and a comprehensive forecast (2025-2033) to provide valuable insights for industry stakeholders. The report delves into market segmentation by application (clothing, industrial/technical applications, household applications), material type (cotton, jute, silk, synthetics, wool), and process (woven, non-woven), offering a granular understanding of market dynamics. Key search terms include: North America textile market, textile fabric industry trends, woven fabrics market, non-woven fabrics market, cotton textile market, synthetic textile market, textile industry growth, North American textile manufacturers. Recent developments include: February 2023: Huntsman Corporation (NYSE: HUN) announced that it has completed the sale of its Textile Effects division to Archroma, a portfolio company of SK Capital Partners. The agreed purchase price was USD 593 million in cash plus assumed pension liabilities. Huntsman expects the net after-tax cash proceeds to be approximately USD 540 million before customary post-closing adjustments., December 2022: India and Canada are negotiating a free trade agreement (FTA) to boost bilateral trade. The Indian textile industry has suggested various rules related to the agreement. The conditions of the proposed FTA will determine if it will help get more export orders. Currently, India’s apparel exports to Canada are negligible., August 2022: Huntsman Corporation, an American multinational manufacturer and marketer of chemical products, has announced that Archroma, a global leader in sustainable specialty chemicals and solutions and a portfolio company of the US-based private investment firm SK Capital Partners, has entered into a definitive agreement to acquire the Textile Effects business.. Key drivers for this market are: Increasing demand for clothing and accessories, Availability of raw materials at low prices for textile manufacturers. Potential restraints include: Increasing demand for clothing and accessories, Availability of raw materials at low prices for textile manufacturers. Notable trends are: Increasing demand for North America's apparels driving the market.

According to Cognitive Market Research, The Global Styling App market will grow at a compound annual growth rate (CAGR) of 10.60% from 2023 to 2030.

The demand for the styling app market is rising due to the increasing popularity of e-commerce and digital retail experiences has driven the demand for virtual try-on solutions and advancements in AR and AI technologies.
Demand for fashionistas remains higher in the styling app market.
The Women's clothes category held the highest styling app market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific styling app market will experience the strongest growth until 2030.

Technological Advancements and Augmented Reality (AR) to Provide Viable Market Output

Technological advancements, particularly in augmented reality (AR) and artificial intelligence (AI), have been instrumental in driving the growth of the Styling App market. AR technology allows users to virtually try on clothing, accessories, and makeup products in real time through their smartphones or devices. This immersive experience enhances user engagement, satisfaction, and confidence in online purchases.

Hugo Boss has introduced 3D digital dressing room technology on its website in collaboration with Reactive Reality, a virtual try-on platform. This partnership is regarded as a major stride forward in the fashion industry and showcases the potential impact of innovative online shopping experiences on the future of retail.

Advanced AR algorithms accurately simulate how garments or makeup items fit and look on an individual, considering factors such as body shape, skin tone, and facial features. As a result, consumers can make more informed and confident purchasing decisions, leading to increased sales for fashion and beauty brands. The continuous evolution and refinement of AR capabilities in Styling Apps are pivotal drivers, ensuring a seamless and realistic virtual try-on experience, which is essential for the market's sustained growth.

Changing Consumer Behavior and Demand for Personalization to Propel Market Growth

Changing consumer behavior, especially among younger demographics, favors personalized and interactive shopping experiences. Modern consumers seek individuality, wanting products and services tailored to their unique preferences and styles. Styling Apps fulfill this demand by offering personalized fashion and beauty recommendations based on users' preferences, purchase history, and style choices. These apps use AI algorithms to analyze user data and deliver curated suggestions, creating a highly personalized shopping journey. As consumers increasingly prioritize personalized experiences, Styling Apps have become pivotal tools for retailers and brands to engage their audience effectively.

Expanding E-commerce and Online Shopping Propels the Market Growth

Key Dynamics of

Styling App Market

Key Drivers of

Styling App Market

Increasing Demand for Customized Fashion Suggestions: Consumers are looking for tailored outfit recommendations that align with their body shape, tastes, and specific occasions. Fashion styling applications utilize artificial intelligence and algorithms to provide individualized fashion guidance, enhancing user engagement, particularly among Generation Z and millennial shoppers.

Rise in Smartphone Adoption and Fashion E-commerce Synergy: The extensive use of smartphones and the expansion of online clothing shopping are driving the demand for virtual styling services. These applications function as digital stylists, improving the customer experience and increasing conversion rates for fashion brands.

Influencer and Social Media-Influenced Fashion Trends: Styling applications capitalize on social media trends and influencer styles to offer relatable outfit ideas. Their integration with platforms like Instagram, Pinterest, and TikTok ensures that the app remains relevant and culturally in tune with the rapidly changing fashion landscape.

Key Restraints for

Styling App Market

Challenges in Virtual Try-On and Fit Technology Accuracy: Despite technological advancements, numerous styling applications continue to face challenges regarding sizing precision, color accuracy, and 3D representation—particularly across various body types and ethnic backgrounds. This can diminish user confidence in app-generated styling reco...

According to a global survey on the popularity of South Korean fashion, about ** percent of respondents in the United States stated that their preference for the design of Korean products was the main reason for the popularity of Korean fashion in their country. Also, about **** percent of respondents worldwide from the same survey answered that Korean fashion items were very popular in their country. .

According to a 2025 survey, identifying which men's apparel brands are showing the most growth in popularity among Gen Z, Carhartt came out on top, achieving the maximum score of ***. True Religion followed closely behind.

In December 2023, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over *** percent of desktop traffic. The online site for Nike ranked second, with **** percent of visits. Chinese brand's popularity in the U.S market Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the one of the leading fast-fashion retailer websites in the United States in 2021, with a growth of ** percent compared to 2020. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in App Store in the United States, with over ** million downloads in 2021. Shein and U.S. teens Shein does not have any physical stores, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon.

According to a study conducted in 2022, Instagram was the most popular social media platform for users to directly purchase fashion items on, with ** percent of respondents reporting using the app for this purpose. Facebook and YouTube ranked second, both reported by ** percent of respondents.

According to data gathered over the period from May 2020 to May 2022, the most talked about fashion trend online in the United States, United Kingdom (UK), and France was sustainable fashion. Over a ***** of online mentions of fashion trends were about this topic in particular. Other trends related to sustainable fashion, such as upcycling, secondhand, and vegan fashion were also popular.

In 2023, U.S. women's clothing store sales amounted to about **** billion U.S. dollars. This was a slight decrease compared to the previous year, which was a record year for women’s clothing store sales, at ***** billion dollars. Spending on womenswear On average, in 2023, consumers spent an annual total of *** dollars on women’s and girls’ clothing. This was considerably more than the *** dollars spent on average on menswear in the same year. The generation that spent the most on womenswear items was Generation X, born 1965 to 1980, who spent approximately *** dollars that year on average. The youngest generation, Generation Z, spent about half as much as Gen X. Gen Z women’s popular brands In a popularity growth index of leading women's casual apparel brands among Generation Z in the U.S. in 2024, the shapewear brand, SKIMS, came out on top. SKIMS is particularly well-known, as it is co-founded by Kim Kardashian. In second place was the online fast fashion retailer, Shein. Shein was the second most downloaded shopping app worldwide in 2024, with almost *** million downloads.

In the United States, the online retailer selling fast fashion that was most liked or loved by shoppers in March 2023 was Amazon.com. When it came to fast fashion, the online marketplace was reported as liked or loved by ** percent of women and ** percent of men. Meanwhile, omnichannel retailer Old Navy was liked or loved by ** percent of women and ** percent of men.

This statistic presents the result of a survey about the popularity of South Korean fashion in the United States in 2019. That year, around **** percent of respondents stated that Korean fashion was very popular in the United States.