As of January 2025, the rent for a two-bedroom apartment in Hawaii was about 120 U.S. dollars higher than in California. The states of Hawaii and California ranked as the most expensive within the United States for apartment renters. Conversely, an apartment in Arkansas was almost three times more affordable than one in Hawaii.In 2025, the average monthly rent in the U.S. declined slightly. Nevertheless, in rents increased in most states, with West Virginia registering the highest growth.

Revenue for apartment lessors has expanded through the end of 2025. Apartment lessors collect rental income from rental properties, where market forces largely determine their rates. The supply of apartment rentals has grown more slowly than demand, which has elevated rental rates for lessors' benefit. As the Federal Reserve hiked interest rates 11 times between March 2022 and January 2024, homeownership was pushed beyond the reach of many, resulting in a tighter supply and increased demand for rental properties. Despite three interest rate cuts in 2024, mortgage rates have remained stubbornly high in 2025, encouraging consumers to rent. Revenue has climbed at a CAGR of 2.6% over the past five years and is expected to reach $295.3 billion by the end of 2025. This includes an anticipated 1.4% gain in 2025 alone. The increasing unaffordability of housing is caused by the steady climb of mortgage rates and high prices maintained by a low supply. Supply has been held down as buyers who locked in low rates stay put, and investment groups hold a strategic number of their properties empty as investments. Industry profit has remained elevated because of solid demand for apartment rentals. Through the end of 2030, the apartment rental industry's future performance will be shaped by varying factors. The apartment supply in the US, which hit a record in 2024, is expected to taper off, which will push rental prices and occupancy rates up to the lessors' benefit. Other factors, such as interest rate cuts, decreasing financial barriers to homeownership and a high rate of urbanization, will also significantly impact the industry. With an estimated 80.7% of the US population living in urban areas, demand for apartment rentals will strengthen, although rising rental prices could force potential renters to cheaper suburbs. Demand will continue to outpace supply growth, prompting a climb in revenue. Revenue is expected to swell at a CAGR of 1.7% over the next five years, reaching an estimated $321.9 billion in 2030.

The apartment rental market in the United States has been stagnating since 2019, after increasing year-on-year for several years. In 2022, the estimated market size of apartment rental was ***** billion U.S. dollars, down from ***** billion U.S. dollars in 2021. In 2023, the market is forecast to further contract by one percent, reaching ***** billion U.S. dollars.

The online apartment rental services industry is experiencing significant growth because of the booming apartment supply, with over half a million new rental units completed in 2024. Major cities like New York, Dallas and Austin are leading the way in this surge, causing an influx of new, predominantly high-end rental units. As a result, there is increased competition among property managers and a need for more effective digital marketing strategies to reach potential renters. This accelerated growth is predominantly benefiting online rental services, which have seen a climb in listings that, in turn, drive more traffic as renters seek opportunities and deals in markets with slowing rent growth. Overall, industry-wide revenue has climbed at a CAGR of 7.7% to $928.1 million through the end of 2025, including an 8.6% gain in 2025 alone, when profit is expected to reach 23.8%. Leading organizations, such as Zillow and Redfin, are taking advantage of this trend by forming partnerships to expand their listing networks and reach. The consolidation of these digital platforms means renters can access a broader range of apartment listings, streamlining their search process and increasing market transparency. Meanwhile, property marketers are presented with simplified operations and increased marketing leads because of enhanced exposure across major rental platforms. However, smaller markets and affordable housing are not receiving the same benefits, signaling a need for more targeted digital marketing and search tools. The online apartment rental services industry is set to face a shift from oversupply to scarcity by the end of 2030. As apartment construction slows because of high borrowing costs, tighter lending standards and rising project costs, there will be a greater demand for platforms that can help landlords maximize occupancy and optimize rents in a tightening market. To meet this demand, innovations in technology, such as predictive analytics, dynamic pricing and personalized renter experiences, will become a necessity. Amid these changes, the industry is also likely to see a gain in demand for single-family rentals, creating new opportunities for digital platforms to expand their offerings and capture a larger market share. Industry revenue will strengthen at a CAGR of 9.0% to $1.4 billion in 2030.

The median monthly rent for all apartment types in the U.S. has stabilized since 2022, despite some seasonal fluctuations. In August 2025, the monthly rent for a two-bedroom apartment amounted to ***** U.S. dollars. That was an increase from ***** U.S. dollars in January 2021, but a decline from the peak value of ***** U.S. dollars in August 2022. Where are the most expensive apartments in the U.S.? Apartment rents vary widely from state to state. To afford a two-bedroom apartment in California, for example, a renter needed to earn an average hourly wage of nearly ** U.S. dollars. This was approximately double the average wage in North Carolina and three times as much as the average wage in Arkansas. In fact, rental costs were considerably higher than the hourly minimum wage in all U.S. states. How did rents change in different states in the U.S.? In 2025, some of the most expensive states to rent an apartment only saw a moderate increase in rental prices. Nevertheless, rents increased in most states as of August 2025. In West Virginia, the annual rental growth was the highest, at ***** percent.

Graph and download economic data for Consumer Price Index for All Urban Consumers: Rent of Primary Residence in U.S. City Average (CUUR0000SEHA) from Dec 1914 to Sep 2025 about primary, rent, urban, consumer, CPI, inflation, price index, indexes, price, and USA.

The Tool and Equipment Rental industry has proven its resilience amid persistent economic uncertainty, exhibiting a substantial shift toward rentals over outright purchases among contractors, project managers and homeowners. This trend allows greater access to premium equipment without the high upfront costs or long-term financial commitment. Rental providers are experiencing a gain in demand from both professional and DIY markets, prompting them to expand their inventories. Simultaneously, rental providers are investing in digital rental platforms offering online scheduling, real-time fleet tracking and automated workflows to streamline operations for consumers and commercial clients. Overall, industry revenue has climbed at a CAGR of 3.9% to $5.7 billion through the five years to 2025, including an estimated 2.6% gain in 2025 alone. The industry is benefiting from a more flexible financial ecosystem and the burgeoning DIY culture. Driven by social media platforms—like Instagram, YouTube and TikTok—that deliver quick, inspiring home project ideas, the DIY movement has substantially increased demand for tool and equipment rental. In return, rental companies are increasing promotions on social media and expanding their digital platforms with features using machine learning to offer optimal equipment recommendations based on consumer behavior and seasonal trends. The normalization of the supply chain is reshaping the industry with improved inventory predictability, although labor shortages remain a significant challenge. Cost pressures from rising inflation and persistently high equipment acquisition and maintenance costs have cut into profit. As economic uncertainty continues, the allure of rentals will strengthen. Rental providers will leverage this shift to enhance technology, optimize fleets and offer better services to meet evolving customer expectations. The trend of DIY will remain robust, contributing significantly to industry growth. Sharing economy and subscription models are gaining popularity, offering an innovative way to provide services more flexibly and cost-effectively. Recovering construction activity, spurred by falling interest rates, will strengthen the rental providers' transaction volume and utility and allow them to modernize their fleets. Through the five years to 2030, industry revenue will climb at a CAGR of 2.0% to $6.3 billion in 2030.

What is Rental Data?

Rental data encompasses detailed information about residential rental properties, including single-family homes, multifamily units, and large apartment complexes. This data often includes key metrics such as rental prices, occupancy rates, property amenities, and detailed property descriptions. Advanced rental datasets integrate listings directly sourced from property management software systems, ensuring real-time accuracy and eliminating reliance on outdated or scraped information.

Additional Rental Data Details

The rental data is sourced from over 20,000 property managers via direct feeds and property management platforms, covering over 30 percent of the national rental housing market for diverse and broad representation. Real-time updates ensure data remains current, while verified listings enhance accuracy, avoiding errors typical of survey-based or scraped datasets. The dataset includes 14+ million rental units with detailed descriptions, rich photography, and amenities, offering address-level granularity for precise market analysis. Its extensive coverage of small multifamily and single-family rentals sets it apart from competitors focused on premium multifamily properties.

Rental Data Includes:

• Property Types
• Single-Family Rentals
• Small Multi-family Units
• Premium Apartments
• 16,000+ ZIP Codes
• 800+ MSAs
• Pricing Trends
• Lease Terms Amenities

In California, the estimated fair market rent for a two-bedroom accommodation amounted to ******U.S. dollars in 2025. It was one of the least affordable states in terms of housing that year, as someone would need to earn at least twice the minimum wage to afford a two-bedroom rental unit there.

Market Size statistics on the Apartment Rental industry in the US

United Rentals, Sunbelt, and Herc Rentals were the leading three companies for equipment rental services in the United States in 2022. United Rentals controlled about ** percent of the market, while Sunbelt held ** percent of the total market. With a strong presence in the U.S., Sunbelt Rentals also operate in Canada and the UK.

The North America Construction Equipment Rental Market Report is Segmented by Rental Channel (Offline and Online), Machinery Type (Cranes, Excavators, Loaders, Motor Graders, and More), Drive Type (Hydraulic / IC Engine, Hybrid, and More), Application (Building Construction and More), Service Type (Short-Term Rental and More), and Country. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Graph and download economic data for Rental Vacancy Rate in the United States (RRVRUSQ156N) from Q1 1956 to Q2 2025 about vacancy, rent, rate, and USA.

The United States rental rate for residential real estate market was volumed at USD 1.32 per unit per month in 2024. The industry is expected to grow at a CAGR of 5.00% during the forecast period of 2025-2034 to attain a volume of USD 2.15 per unit per month by 2034.

Fair Market Rents (FMRs) are used to determine payment standard amounts for the Housing Choice Voucher program, to determine initial renewal rents for some expiring project-based Section 8 contracts, to determine initial rents for housing assistance payment (HAP) contracts in the Moderate Rehabilitation Single Room Occupancy program (Mod Rehab), rent ceilings for rental units in both the HOME Investment Partnerships program and the Emergency Solution Grants program, calculation of maximum award amounts for Continuum of Care recipients and the maximum amount of rent a recipient may pay for property leased with Continuum of Care funds, and calculation of flat rents in Public Housing units. The U.S. Department of Housing and Urban Development (HUD) annually estimates FMRs for Office of Management and Budget (OMB) defined metropolitan areas, some HUD defined subdivisions of OMB metropolitan areas and each nonmetropolitan county. 42 USC 1437f requires FMRs be posted at least 30 days before they are effective and that they are effective at the start of the federal fiscal year (generally October 1).

In 2024, there were approximately **** million housing units occupied by renters in the United States. This number has been gradually increasing since 2010 as part of a long-term upward swing since 1975. Meanwhile, the number of unoccupied rental housing units has followed a downward trend, suggesting a growing demand and supply failing to catch up. Why are rental homes in such high demand? This high demand for rental homes is related to the shortage of affordable housing. Climbing the property ladder for renters is not always easy, as it requires prospective homebuyers to save up for a down payment and qualify for a mortgage. In many metros, the median household income is insufficient to qualify for the median-priced home. How many owner occupied homes are there in the U.S.? In 2023, there were over ** million owner occupied homes. Owner occupied housing is when the person who owns a property – either outright or through a mortgage – also resides in the property. Excluded are therefore rental properties, employer-provided housing and social housing.

The Industrial Equipment Rental and Leasing industry has enjoyed notable changes and strong growth, catalyzed by an increased frequency of severe weather and climate disasters. Industries, municipalities and contractors are sourcing equipment like generators, pumps, cranes and climate control systems on short notice rather than owning assets, resulting in unprecedented demand for rental fleets. This has prompted companies to modernize their operations to accommodate unpredictable demand. Rental companies in this industry collaborate with organizations and agencies like FEMA for large-scale disaster relief; these companies also deploy advanced technologies like enabled fleet management systems enabled by the Internet of Things to efficiently manage this growing demand. Industry revenue is estimated to climb at a CAGR of 6.7% to $56.6 billion through the end of 2025, and is set to gain 4.7% in 2025 alone. Several external factors stimulate rental demand for industrial equipment, such as heightened equipment requirements due to the cleanup efforts following multiple hurricanes and large construction projects. Companies with larger, diverse fleets like United Rentals and Ashtead Group have particularly benefited from mega-projects. At the same time, merger and acquisition activities have seen a significant gain. For example, the recent bidding war for H&E Equipment Services demonstrates the intense competition among top players to gain market share by acquiring competitors. Consistently high profit for this industry has encouraged new entrants, especially since the industry remains relatively fragmented with low market share concentration. The industrial equipment rental industry is expected to strengthen by the end of 2030. The anticipated climb in raw material and other input costs, the shift toward smart manufacturing and Industry 4.0 demanding advanced machinery and the high costs associated with equipment ownership will drive more companies to turn to rental services as a cost-effective alternative. The aging US population will strengthen demand for home healthcare equipment. The federal government’s investment in the Infrastructure Investment and Jobs Act of 2021 offered a secure pipeline of long-term construction work. That, along with a boom in data center construction, will ensure a consistent source of demand. Industry revenue is expected to climb at a CAGR of 2.8% through the end of 2030 to an estimated $65.0 billion.

The U.S. construction equipment rental market is expected to reach USD 54.17 billion by 2029, growing at a CAGR of 4.73%.

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Vacation Rental Market Size 2025-2029

The vacation rental market size is valued to increase USD 22 billion, at a CAGR of 4.1% from 2024 to 2029. Growing tourism industry and increasing popularity of short-term vacation rental properties will drive the vacation rental market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% growth during the forecast period.
By Management - Managed by owners segment was valued at USD 48.50 billion in 2023
By Method - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.07 billion
Market Future Opportunities: USD 22.00 billion
CAGR : 4.1%
Europe: Largest market in 2023

Market Summary

The market encompasses the provision of short-term stays in residential properties, including houses, apartments, and homestays. This market is experiencing significant growth due to the expanding tourism industry and the increasing popularity of flexible accommodation options. According to recent data, the vacation rental sector is projected to account for over 20% of the global accommodations market share by 2025. Core technologies, such as instant booking features and digital payment systems, are revolutionizing the vacation rental industry, making it more accessible and convenient for travelers.
However, challenges persist, including the risks associated with fraudulent listings and the need for robust regulatory frameworks to ensure consumer protection. As the market continues to evolve, it presents numerous opportunities for innovation, particularly in the areas of personalized services and sustainable tourism practices.

What will be the Size of the Vacation Rental Market during the forecast period?

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How is the Vacation Rental Market Segmented and what are the key trends of market segmentation?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast period.

The markets witness significant trends shaping their operations and growth. Automated check-in and check-out systems streamline the guest experience, reducing manual labor and increasing efficiency. Social media marketing plays a crucial role in attracting and engaging potential renters, with 55% of travelers using social media to plan their trips. Legal compliance requirements are essential for vacation rental businesses, with occupancy rate optimization and access control systems ensuring adherence to regulations. Property valuation methods and smart home technology enhance the value proposition for renters, while energy management systems contribute to cost savings and sustainability. Keyless entry systems and guest review management tools facilitate seamless communication and improve the guest experience.

Customer service automation, cleaning service scheduling, revenue management strategies, and property management software enable owners to optimize their operations and maximize revenue. Rental agreement templates, digital marketing strategies, online booking systems, maintenance request systems, booking calendar software, dynamic pricing models, and channel management platforms are essential tools for vacation rental businesses. Guest experience platforms, yield management techniques, rental income projections, search engine optimization, payment gateway integration, tax calculation software, guest data analytics, customer relationship management, fraud prevention measures, accounting software integration, housekeeping management systems, guest communication tools, pricing optimization algorithms, insurance policy management, security system integration, and performance tracking metrics are all integral components of the evolving the market.

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The Managed by owners segment was valued at USD 48.50 billion in 2019 and showed a gradual increase during the forecast period.

Industry growth is expected to be robust, with 32% of travelers expressing interest in vacation rentals as an alternative to hotels. Additionally, the adoption of technology in vacation rental businesses is projected to increase by 37% in the next five years (Source: Market Research). These trends underscore the import

Updated quarterly, benchmarked financial data from 50+ anonymized rental equipment companies in the US. Proactive indicator of equipment rental market trends, and more abstractly construction overall, with a focused indicator on the construction equipment subsegment, including publicly traded equipment manufacturers, rental companies and construction companies.