Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

In the United States, the total revenue generated by the AI-enabled enterprise smartphone market was forecast to increase between 2024 and 2034, reaching almost 15 million U.S. dollars by the end of the given period.

In the United States, the revenue of the AI-enabled consumer smartphone market was expected to reach over 20 million U.S. dollars in 2024. Over the next decade, the size of this market was forecast to steadily increase, recording a revenue of over 105 billion U.S. dollars in 2034.

In the United States, the average price of AI-capable enterprise smartphones is forecast to increase between 2023 and 2034. In 2024, such smartphones were priced at almost 1,100 U.S. dollars, with this price expected to increase to roughly 1,400 U.S. dollars in 2034.

During a 2024 survey conducted in the United States, among respondents who were smartphone users over the age of 55, less than 30 percent spent one to four hours on their smartphone per week. This is in stark contrast to respondents aged between 18 and 34, the majority of which spent between 40 or more hours a week on their phones.

According to a survey conducted in 2024 in the United States, 30 percent of respondents stated that their children got their own cell phone when they were aged between 12 and 13. Furthermore, 20 percent of respondents stated their kids got their own device when nine or younger.

In the United States, shipments of AI-capable consumer smartphones were forecast to increase between 2023 and 2034. In 2024, around 21 million consumer AI smartphones were expected to be shipped, with this number forecast to reach over 100 million by 2034.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.