Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

Apple obtains the top original equipment manufacturer (OEM) position as of the second quarter of 2024 with a majority of all smartphone shipments in the United States. Samsung and Levono ranked second and third, with 24 and 12 percent, respectively.

Understand how consumer behavior impacts the USA Smartphones Market, which grew from USD 54.69 billion in 2018 to USD 61.9 billion in 2023, representing a CAGR of 2.51%.

United States Used Smartphone Market size was valued at USD 8.37 Billion in 2024 and is projected to reach USD 12.52 Billion by 2031, growing at a CAGR of 5.70% during the forecasted period 2024 to 2031.

The United States used smartphone market is driven by several key factors. Economic considerations play a significant role, as consumers seek cost-effective alternatives to new devices, particularly in light of the rising prices of flagship smartphones. Environmental awareness and sustainability concerns are also driving demand, with more consumers opting for used smartphones to reduce electronic waste. The rapid pace of technological advancement leads to frequent upgrades, resulting in a steady supply of high-quality used devices entering the market. Additionally, improvements in refurbishment processes and the availability of certified pre-owned programs enhance consumer confidence in the quality and reliability of used smartphones. The proliferation of online marketplaces and trade-in programs offered by major retailers and carriers further facilitate the buying and selling of used smartphones, contributing to market growth.

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Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

United States Smartphone Market was valued at USD 68.64 billion in 2024 and is anticipated to grow USD 96.21 billion by 2030 with a CAGR of 5.85%

In 2023, the used smartphone market share (including both officially refurbished and used smartphones) in North America reached 26 percent. The used smartphone market is expected to decrease in North America and by 2026, it will amount to les than 25 percent of the global used smartphone market. The global refurbished smartphone market In recent years, the refurbished smartphone market has been growing at a global level and reached a size of roughly 50 billion U.S. dollars in 2021. In the same year, over 251 million used or refurbished smartphones were shipped globally, with Latin America and India being the market leaders in terms of growth. The U.S. refurbished smartphone market Despite the U.S. playing an active role in the global refurbished smartphone market, Americans appear to prefer to buy new phones instead of reconditioned ones, mainly because they are concerned with the quality and reliability of their smartphones. However, those who do buy such devices prefer Apple iPhones rather than Android smartphones, making the iPhone XR and the iPhone 11 the most popular reconditioned smartphones.

The Smartphone Market Report is Segmented by Operating System (Android, IOS, and More), Price Band (Entry-Level [Less Than USD 200], Mid-Range [USD 200 – 499], and More), Technology (5G, 4G/LTE, and 3G and Below), Form Factor (Bar, Foldable/Flip, and Rugged/Industrial), Distribution Channel (Operator/Carrier Stores, Brand-Owned Retail, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Access North America Luxury Cell Phone Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Application, Operating System, Distribution Channel, Material, Price Range, Connectivity

The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.

Category-wise Insights

Country-wise Insights

Smartphone Market valued at US$ 718.00 billion in 2025, is anticipated to reaching US$ 1,038.24 billion by 2032, with a steady annual growth rate of 5.4%.

The US smartphone market size was worth around USD 62.82 billion in 2023 and is predicted to grow to around USD 75.73 billion by 2032

This dataset offers a comprehensive overview of the iPhone's journey in the global smartphone market from 2010 to 2024 . It includes:

📊 Number of iPhone Users: Total users worldwide and within the USA. 📈 Sales Figures: Yearly iPhone sales data. 🏆 Market Share: Comparison of iOS and Android market shares across years. This dataset is perfect for:

Market forecasting and trend analysis. Competitive landscape studies between iOS and Android. Consumer behavior research in the tech industry. Whether you're a data scientist, market analyst, or tech enthusiast, this dataset provides valuable insights to support your research and projects.

Smart Phone Market Outlook

As of 2023, the global smartphone market had a market size of approximately $714 billion. With a projected compound annual growth rate (CAGR) of 7.1% from 2024 to 2032, the market is anticipated to reach around $1.2 trillion by 2032. The growth of the smartphone market is driven by rapid technological advancements, increasing consumer disposable incomes, and the growing need for connectivity and telecommunication. A surge in demand for advanced features and seamless integration with other smart devices is pushing the market towards new heights, while innovations in hardware and software continue to captivate consumer interest globally.

One of the primary growth factors in the smartphone market is the rapid pace of technological innovation. With each passing year, manufacturers are advancing smartphone capabilities, enhancing operational speed, camera functionalities, and power efficiency. The development of 5G technology is particularly noteworthy, providing faster data speeds and more reliable internet connections, which is expected to boost the sale and usage of smartphones. In addition, features such as foldable screens, augmented reality, and artificial intelligence are being increasingly integrated, making smartphones more versatile and appealing than ever. These innovations are attracting tech-savvy consumers and are a significant contributor to market growth.

Another crucial growth factor is the increasing purchasing power and disposable incomes in emerging economies. As more consumers in regions like Asia-Pacific and Latin America move into the middle class, their ability to purchase higher-end smart devices increases. This shift is accompanied by greater accessibility to financing options, making it easier for consumers to afford smartphones. Furthermore, as smartphones become a necessity for communication, work, education, and entertainment, their demand continues to rise. The proliferation of social media and mobile applications also drives consumers to continuously upgrade their devices to stay connected and engaged with the latest trends.

The expanding ecosystem of mobile applications and services is further enhancing smartphone demand. Smartphones have become central to our daily lives, offering services beyond just communication, such as mobile banking, shopping, gaming, and health tracking. The rise of app ecosystems for various functions increases the utility of smartphones, thereby encouraging consumers to invest in more sophisticated devices. Moreover, platforms that allow for a seamless integration of smartphones with other smart home devices, such as virtual assistants and smart TVs, are becoming more popular. This interconnectedness creates a robust demand cycle as consumers seek the latest technologies to enhance their digital experiences.

Regionally, the Asia-Pacific is a significant driver of the global smartphone market, accounting for the largest share due to the presence of major manufacturers and a vast consumer base. Countries like China, India, and South Korea are key contributors, with China alone contributing to a substantial portion of global smartphone production and consumption. North America and Europe also hold notable shares in the market, driven by high consumer spending capability and early adoption of advanced technologies. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth as telecom infrastructures improve and mobile adoption rates increase. Each region presents unique dynamics that influence the overall market trajectory.

Operating System Analysis

The smartphone market is significantly influenced by the operating systems they run on, with Android and iOS leading the segment. Android, known for its open-source platform, dominates the global market share with a wide variety of devices across multiple price points. Its ability to cater to both budget-friendly and premium segments allows it to reach a diverse consumer base. Android’s flexibility encourages a large developer community to create a plethora of applications, further enhancing user experience and driving demand. The continuous updates from Google ensure that Android remains competitive in terms of security and features, making it a preferred choice for many manufacturers and consumers alike.

iOS, exclusive to Apple's mobile devices, holds a significant share in the high-end segment of the market. Known for its seamless integration across Apple’s ecosystem, robust security features, and a user-friendly interface, iOS appeals to a loyal consumer base willing to invest in premium devices. The c

The Android smartphone operating system lost ground to iOS in the United States in the second half of 2019, falling from 65 percent in August 2019, to 52.7 percent in December. Apple iOS’s market share grew by 12.4 percent during the same period.

The rise of the smartphone

Smartphones have been around since the 1990s, but improvements in connection speed and the quality of devices has seen them become a part of daily life for an increasing number of people. The growth is expected to continue, with the number of smartphone users in the United States set to reach 290.64 million in 2024, an increase of 14.98 million users from 2020 onwards.

The massive rise in smartphone popularity is also a driving factor in changing the media landscape. Apps such as YouTube and Facebook reach 72 percent of the massive audience, making it a vital medium for media outlets and advertisers alike.

COVID-19: Market bouncing back

The coronavirus (COVID-19) pandemic had a significant impact on smartphone sales in the United States, both in terms of supply and demand. Early signs show that the market is bouncing back, with growth coming in the third quarter of 2020. The third quarter of 2020 is the only to demonstrate growth so far, with sales climbing 31 percent.

Global Smartphone Market size reached US$ 514.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 780.01 billion by 2031

The global mobile phone market, encompassing smartphones and feature phones, is a dynamic and expansive sector projected for significant growth. While precise figures for market size and CAGR are not provided, leveraging industry knowledge and publicly available data, we can reasonably estimate a 2025 market size of approximately $500 billion USD, experiencing a compound annual growth rate (CAGR) of around 5% during the forecast period (2025-2033). This growth is driven by several key factors. The continued expansion of mobile network infrastructure, particularly in developing economies, fuels demand for affordable mobile devices. Technological advancements, such as the introduction of 5G connectivity, improved camera capabilities, and more powerful processors in smartphones, are also strong drivers. Furthermore, the increasing penetration of smartphones among older demographics and in emerging markets creates a substantial growth opportunity. The market is segmented by device type (smartphones and feature phones), target user demographics (adults, children, elderly), and geographic region. Smartphones will continue to dominate market share, albeit with a gradual shift towards more affordable models. However, the market faces certain restraints. Economic downturns can impact consumer spending on electronics, potentially dampening growth. Increasing competition among manufacturers leads to price wars and reduced profit margins. Environmental concerns related to e-waste and the sustainability of manufacturing processes also pose challenges for the industry. Furthermore, market saturation in developed regions requires manufacturers to focus on emerging markets and innovative product features to sustain growth. The geographical distribution of market share is likely to see continued dominance from Asia-Pacific, followed by North America and Europe, with significant growth potential in Africa and South America. Key players such as Samsung, Apple, Xiaomi, and others are actively engaged in product innovation and strategic market expansion to capture this growth.

The U.S. Smartphones report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

Smartphone Market Outlook

The global smartphone market size was valued at approximately USD 520 billion in 2023, and it is projected to reach around USD 780 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.6% during the forecast period. The growth of the smartphone market is driven by rapid technological advancements, increasing internet penetration, and growing consumer demand for high-performance mobile devices. As smartphones become more integrated into daily life, the demand for innovative features and seamless connectivity continues to propel market expansion.

The proliferation of 5G technology is a significant growth factor in the smartphone market. As 5G networks become more widespread, they enable faster data speeds and lower latency, enhancing the user experience for various applications, including streaming, gaming, and augmented reality. This technological advancement encourages consumers to upgrade their devices to take full advantage of 5G capabilities. Additionally, smartphone manufacturers are investing heavily in research and development to produce 5G-compatible devices, further fueling market growth.

Another critical driver of market growth is the increasing affordability and availability of smartphones. Manufacturers are now offering a wide range of devices at various price points, making smartphones accessible to a broader audience. Low-end and mid-range smartphones have seen significant improvements in terms of features and performance, attracting more cost-conscious consumers. This democratization of technology has expanded the market reach, especially in developing regions where smartphone penetration was previously limited due to high costs.

The integration of advanced features, such as artificial intelligence, augmented reality, and enhanced camera systems, also contributes to the growth of the smartphone market. Consumers are increasingly looking for multifunctional devices that can serve as tools for work, entertainment, and communication. Smartphones equipped with powerful processors, high-resolution displays, and sophisticated camera technology meet these demands, driving consumer interest and sales. The trend towards multifunctionality is expected to continue as manufacturers innovate to meet evolving consumer preferences.

Regionally, Asia Pacific is the largest and fastest-growing market for smartphones, driven by high population density, rapid urbanization, and increasing disposable incomes. Countries like China and India are significant contributors to market growth, with large numbers of new users entering the market. North America and Europe also exhibit strong growth, driven by high consumer spending and the early adoption of new technologies. Meanwhile, Latin America and the Middle East & Africa are emerging markets with significant growth potential, as improving economic conditions and increasing internet penetration boost smartphone adoption.

Operating System Analysis

The smartphone market is segmented by operating systems, including Android, iOS, and others. Android dominates the global smartphone operating system market, holding a significant market share due to its open-source nature and wide adoption by various manufacturers. Android's flexibility allows manufacturers to customize the user interface and features, catering to diverse consumer preferences. This widespread adoption is further supported by the availability of Android devices across all price ranges, from low-end to premium smartphones, making it accessible to a broader audience.

iOS, developed by Apple Inc., holds a substantial market share in the premium segment of the smartphone market. iOS is known for its seamless integration with other Apple products, high security, and consistent user experience. The brand loyalty of Apple users and the premium positioning of iOS devices contribute to its strong market presence. Despite being limited to Apple's devices, iOS continues to attract a significant number of consumers who prioritize performance, security, and ecosystem integration.

Other operating systems, such as HarmonyOS by Huawei and various Linux-based systems, hold a minor share of the market. These operating systems are often used in niche markets or by manufacturers aiming to create a distinct user experience. While their market presence is relatively small compared to Android and iOS, they offer alternatives for consumers seeking different features or enhanced privacy. The growth of these alternative operating systems is gradual, as they face the challenge of competing with the well