The beer market in the United States grew to ***** billion U.S. dollars in revenue in 2023 surpassing pre-pandemic levels for the first time. By 2029, the market is expected to grow to a value of ***** billion dollars.

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US Beer Market Size 2025-2029

The US beer market size is valued to increase USD 25.6 billion, at a CAGR of 4.1% from 2024 to 2029. Increasing demand for premium beers will drive the US beer market.

Major Market Trends & Insights

By Product - Non-crafted beer segment was valued at USD 76.50 billion in 2022
By Distribution Channel - On-trade segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029 : 4.1%

Market Summary

The market is a dynamic and ever-evolving industry, characterized by the continuous introduction of new trends and innovations. One of the most notable developments is the increasing demand for premium beers, which currently account for over 20% of the total beer sales in the country. This shift in consumer preferences is driven by the growing awareness of craft beers and the desire for unique and authentic flavors. Another significant factor influencing the market is the introduction of new beer flavors, with fruit-infused and sour beers gaining popularity among consumers.
Furthermore, the increasing growth of legal recreational cannabis in some states is expected to create new opportunities for the beer industry, as cannabis-infused beers gain traction among consumers. Despite these opportunities, the market faces challenges such as increasing competition and changing consumer preferences, which require brewers to stay agile and adapt to the evolving market landscape.

What will be the Size of the US Beer Market during the forecast period?

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How is the US Beer Market Segmented?

The US beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-crafted beer
  Craft beer


Distribution Channel

  On-trade
  Off-trade


Packaging

  Bottles
  Cans
  Kegs


Geography

  North America

    US

By Product Insights

The non-crafted beer segment is estimated to witness significant growth during the forecast period.

The market is in a state of continuous evolution, with ongoing activities and emerging patterns shaping the industry. Commercial beer production, spearheaded by macro-breweries like Molson Coors, Diageo, and Anheuser-Busch, focuses on large-scale production of diverse branded beers. However, these beers often lack the complex flavor profiles and unique character of craft beers. A significant shift in consumer preferences is driving change in the market. According to recent studies, approximately 53% of the US population in their 20s who consume alcohol do not favor beer. Instead, they lean towards wine and spirits. This trend, prevalent among younger generations like Generation Z, is reshaping the industry landscape.

Breweries must adapt to these evolving preferences, focusing on flavor innovation, ingredient sourcing, and process optimization. Key aspects of beer production, such as hop varieties, barley types, carbonation levels, and lagering processes, are being re-evaluated to meet the demands of discerning consumers. Quality assurance, from mashing schedules to water chemistry and aroma compounds, is a critical focus to ensure consistency and prevent microbial contamination. Brewing techniques, pasteurization methods, beer aging, and sensory evaluation are all undergoing refinement to enhance production efficiency and alcohol content while maintaining the desired flavor profiles. Packaging materials, such as SRM color scale and keg filling, are also being optimized for improved shelf life and consumer experience.

Ultimately, the beer market's future success hinges on the ability to adapt to these shifts while maintaining the highest standards of quality and innovation.

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The Non-crafted beer segment was valued at USD 76.50 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and intricately woven industry that encompasses various aspects of brewing science and technology. One of the critical factors influencing beer production in this market is the impact of hop isomerization during brewing. The wort boiling temperature significantly affects the isomerization process, which in turn influences the beer's bitterness and flavor profile. Another crucial element is yeast viability and fermentation performance. Malt modification, with its diastatic power, plays a pivotal role in determining the beer's color and sensory attributes. Beer color measurement methods are essential for ensuring consistenc

The North America Beer Market Report is Segmented by Type (Lager, Ale, Stout & Porter, Pilsner, Non-Alcoholic Beer, Others), Category (Standard, Premium), Packaging Type (Cans, Bottles, Kegs, Others), Distribution Channels (On-Trade, Off-Trade), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

Once viewed as a hobby, craft beer has evolved into one of the fastest-growing and most popular segments in the US alcoholic beverage market. However, the industry has reached a critical juncture over the past decade, with oversaturation and the emergence of numerous substitutes stalling revenue growth. The pandemic coincided with the normalization phase of craft brewery growth, resulting in significant volatility. Craft breweries struggled to maintain consistent growth after the pandemic, unlike some external competitors. Revenue has been declining at a CAGR of 3.8% over the past five years and is expected to drop by 1.9% in 2024 alone, bringing revenue to $7.2 billion.Craft breweries are limited to producing fewer than 6.0 million barrels of beer annually. A result of, even successful craft breweries remain relatively small compared to multinational beverage producers. With this mandated smaller scope, craft brewers depend heavily on in-house sales and demand from on-premise markets such as local bars and restaurants. As more craft brewers enter the market, competition based on price has intensified. While internal price-based competition is expected, few small breweries can effectively match the prices of larger producers. This disadvantage has weakened profit since 2019.Conditions will likely improve over the next five years, but craft breweries may struggle to reach pre-pandemic highs as the craft beer trend settles into normalization. Profitability is expected to plateau as consumers look towards craft spirits and nonalcoholic beverages to satisfy their evolving tastes. This shift will force brewers to reduce prices or climb spending to retain their market share. Brewers will continue introducing ancillary activities at taprooms to encourage in-person sales and build loyalty. Also, rising disposable income levels and decreases in excise taxes on beer will likely entice new breweries to enter the market. Revenue is predicted to climb at a CAGR of 0.7% over the next five years, reaching $7.5 billion by 2029.

Forecast: Beer Market Size Volume in the US 2022 - 2026 Discover more data with ReportLinker!

Domestic breweries have proven surprisingly resilient despite navigating one of the most volatile five-year stretches in recent memory. From rapidly changing consumer tastes to uneven macroeconomic conditions, brewers rode a wave of shifting demand, pivots in input costs and continually evolving competitive dynamics. Larger producers reaped outsize benefits from operational scale and dropping excise taxes, while smaller producers rode persistent consumer enthusiasm for craft and a proliferation of taprooms across the country. Yet market saturation continued to creep ever higher, prompting a notable diversification push: brewers have leaned on long-term supplier contracts, automation and portfolio expansions to bolster revenue and shore up profit despite revenue volatility and mounting global competitive pressure. Revenue has expanded at a CAGR of 0.9% since 2020, rising 1.6% in 2025 to $34.6 billion. Flavored malt beverages ascended in popularity in recent years—think hard seltzers, spiked teas and new malt-based innovations. FMBs have rapidly captured double-digit market share, delivering growth for legacy brewers and recent startups alike. Major industry players are acquiring niche FMB brands and investing in constant product innovation to capture fickle consumers who crave new flavors and convenient formats. While segment dynamism has helped offset the encroachment of alternative drinks, it’s also made the industry more responsive—but potentially more vulnerable—to the unpredictable consumer preference swings. Those able to deliver fresh options and high-impact marketing for their FMB lines have maintained a crucial edge in the fight for wallet and shelf space. The landscape will only become more complex through 2030. Imports are poised to climb much more slowly as a weaker dollar makes international beers less competitive. This allows domestic brewers to reclaim share with bolder portfolio positioning and more aggressive branding of US authenticity. Modest export gains will be tempered by trade volatility—especially as the US revisits key tariff and trade policies—and new geopolitical risks that could disrupt ingredient supply or limit international expansion. Meanwhile, craft and nonalcoholic beer will continue to grab attention from health-focused and premium consumers, forcing all breweries to double down on innovation, sustainability and agility. Revenue will expand at a CAGR of 1.1% over the next five years, totaling $36.6 billion in 2030.

Beer Market Outlook

According to our latest research, the global beer market size reached USD 725.5 billion in 2024, demonstrating a robust presence across key regions. The market is projected to grow at a CAGR of 4.2% from 2025 to 2033, reaching an estimated value of USD 1,065.3 billion by 2033. The primary growth drivers include evolving consumer preferences, continuous product innovation, and the increasing popularity of craft and premium beer variants. As per our latest findings, the beer industry is undergoing transformative changes, with both established breweries and new entrants leveraging technological advancements and shifting distribution strategies to capture emerging opportunities worldwide.

The growth trajectory of the global beer market is significantly influenced by changing consumer demographics and preferences. Younger consumers, particularly in emerging economies, are exhibiting a growing inclination toward flavored and low-alcohol beer options. This shift is attributed to increased health consciousness and the desire for novel drinking experiences. Additionally, the premiumization trend is gaining momentum, as consumers are willing to pay more for high-quality, artisanal, and craft beers. This has led to a proliferation of microbreweries and craft beer brands, which are reshaping the competitive landscape and driving overall market expansion. Furthermore, the adoption of innovative brewing techniques and the introduction of unique flavors are attracting new customer segments, thereby fueling market growth.

Another critical growth factor is the expansion of distribution channels, both online and offline, making beer more accessible to a diverse customer base. The rise of e-commerce platforms and digital retailing has enabled breweries to reach consumers directly, bypassing traditional intermediaries and enhancing brand loyalty. On-trade channels, such as bars, pubs, and restaurants, continue to play a pivotal role in promoting experiential consumption, especially in urban centers. Meanwhile, off-trade channels, including supermarkets and convenience stores, are witnessing increased sales due to changing shopping habits and the convenience they offer. The integration of advanced logistics and cold chain solutions is further ensuring product quality and extending market reach.

Sustainability and environmental concerns are also shaping the future of the beer market. Breweries are increasingly investing in eco-friendly production processes, recyclable packaging, and water conservation initiatives. These efforts are not only helping companies meet regulatory requirements but also resonating with environmentally conscious consumers. Moreover, strategic collaborations between breweries and agricultural producers are fostering the development of sustainable supply chains, which is essential for long-term growth. The adoption of renewable energy sources and waste management technologies is further enhancing operational efficiency and reducing the overall carbon footprint of the industry.

In recent years, the concept of Luxury Beer has emerged as a significant trend within the beer market, catering to consumers who seek exclusivity and high-end experiences. These premium beers often feature rare ingredients, unique brewing techniques, and limited-edition releases, appealing to a niche audience that values craftsmanship and sophistication. The rise of luxury beer is driven by the growing disposable incomes and changing lifestyles of affluent consumers, who are willing to invest in quality and prestige. Breweries are capitalizing on this trend by collaborating with renowned chefs, artists, and designers to create bespoke beer offerings that stand out in the competitive landscape. As the demand for luxury beer continues to grow, it presents a lucrative opportunity for breweries to differentiate their brands and capture the attention of discerning consumers.

Regionally, Asia Pacific stands out as the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and a burgeoning middle class. China and India, in particular, are witnessing significant increases in beer consumption, supported by favorable government policies and the entry of international brands. North America and Europe continue to dominate in terms of market share, owing to their well-established beer cultures and high per capita consumption

Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with CAGR of around 5.80%.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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According to Cognitive Market Research, the global Beer Market size will be USD 692840.1 million in 2025. It will expand at a compound annual growth rate (CAGR) of 3.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3845.2623.63 million in 2025 and will grow at a compound annual growth rate (CAGR) of 1.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 256350.84 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 166281.62 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 26327.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 27713.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 15242.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2025 to 2033.
Craft Ale type is the fastest growing segment of the Beer Market industry

Market Dynamics of Beer Market

Key Drivers of Beer Market

Increasing Social Consumption and Urban Lifestyle : The rising trend of social drinking, particularly among young adults in urban settings, significantly drives the beer market. Evolving lifestyles, higher disposable incomes, and the impact of Western culture have enhanced beer consumption at social events, restaurants, and nightclubs. The lower alcohol content of beer compared to spirits also renders it more socially acceptable and accessible to casual drinkers.

Growth of Craft and Premium Beer Segments : Consumers are progressively leaning towards craft and premium beers that provide distinctive flavors, artisanal quality, and authenticity. Microbreweries and local brands are addressing niche preferences with small-batch brews, thereby diversifying the market. This appetite for unique taste experiences has spurred innovation and product variety in both developed and emerging markets.

Expansion of Global Tourism and Hospitality Sector : The flourishing travel and hospitality sectors are favorably impacting beer sales. Hotels, resorts, and bars play a crucial role in beer consumption as tourists aim to discover local brews. Seasonal events, festivals, and destination experiences that feature beer tasting or local brewery tours further encourage market growth by attracting both domestic and international tourists.

Key Restraints in Beer Market

Stringent Regulations and Taxation Policies : Governments in numerous countries enforce substantial excise taxes, advertising limitations, and strict licensing requirements on alcoholic beverages, including beer. These regulations elevate production and distribution costs, thereby affecting profit margins. Furthermore, age restrictions and regional prohibitions in specific markets restrict consumer access, leading to a decrease in overall demand.

Health and Wellness Movement Impacting Alcohol Intake : With an increasing number of consumers embracing healthier lifestyles, there is a significant reduction in alcohol consumption. Beer is frequently linked to high calorie and carbohydrate levels, which discourages health-conscious individuals. The growing trend of alcohol-free alternatives and functional beverages is diverting attention from conventional beer options.

Supply Chain Challenges and Raw Material Costs : The volatility in prices of raw materials such as barley, hops, and malt, coupled with global logistical disruptions, impacts beer production. Small breweries are especially susceptible to supply chain uncertainties. Additionally, escalating energy costs and packaging fees can further pressure production budgets, compelling manufacturers to raise prices, which may lead to a decline in consumer demand.

Strict government regulations in the beer industry pose a challenge

The global beer market faces several restraints. Government regulations and restrictions is one such restraint that adversely affects the growth of the market by limiting advertisin...

The North American beer market, valued at $172.63 billion in 2025, is projected to experience steady growth, driven by several key factors. The increasing popularity of craft beers and premium imported varieties is fueling market expansion, particularly among younger demographics seeking diverse flavor profiles and higher quality ingredients. This trend is reflected in the segment breakdown, with the Ale segment likely experiencing faster growth than Lager, although both hold significant market share. The on-trade channel (bars, restaurants) is expected to see a rebound from pandemic-related restrictions, while the off-trade (grocery stores, retail) segment continues its robust growth due to consumer preference for convenience and home consumption. Health and wellness trends are also influencing the market, with a rise in low-calorie, low-carbohydrate, and non-alcoholic beer options gaining traction. However, increasing excise taxes and health concerns related to alcohol consumption pose potential restraints on overall market growth. Competitive dynamics among established players like Anheuser-Busch InBev, Heineken, and smaller craft breweries are intense, leading to innovation in product offerings, marketing strategies, and distribution networks. The regional focus on North America – encompassing the United States, Canada, and Mexico – showcases distinct market characteristics within the broader landscape. The US, with its large and diverse population, remains the dominant market, while Canada and Mexico present significant growth opportunities due to evolving consumer preferences and increasing disposable incomes. The forecast period (2025-2033) indicates continued growth, though the CAGR of 4.39% suggests a moderate pace compared to previous periods. This signifies a maturing market, where steady expansion is prioritized over explosive growth, indicating industry consolidation and increased focus on premiumization and diversification of product offerings. Successful players will be those adept at navigating regulatory changes, evolving consumer preferences, and maintaining a strong brand presence amidst intense competition. Recent developments include: In November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries., In July 2022, Royal Unibrew acquired the entire stock of Toronto-based Amsterdam Brewery Co. Ltd. Amsterdam Brewery was established in 1986 and is a Canadian craft brewer, to serve most of Canada and a portion of the US from Amsterdam Brewery Co. Ltd. in the future, the company increased capacity in Canada, which is also near to the company's US business. This is expected to lower shipping costs and the company's carbon footprint., In March 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.. Notable trends are: Growing Demand for Beer Across the United States.

United States Beer Market was valued at USD 106.84 billion in 2024 and is anticipated to grow USD 123.68 billion by 2030 with a CAGR of 2.53% during forecast period.

North America Beer Market size was valued at USD 165.79 Billion in 2024 and is projected to reach USD 243.64 Billion by 2032, growing at a CAGR of 4.93% from 2026 to 2032.Changing Consumer Preferences: The Palate's Progress: The taste buds of North American beer drinkers are far from static, with changing consumer preferences acting as a primary catalyst in market evolution. Gone are the days when a few mainstream lager options dominated the shelves. Today's consumers are increasingly adventurous, seeking diverse flavor profiles, unique brewing styles, and a more sophisticated drinking experience. This shift is reflected in the declining sales of some traditional mass produced beers and a simultaneous surge in demand for options that offer more character and depth.

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Beer Market Size 2025-2029

The beer market size is valued to increase USD 152.3 billion, at a CAGR of 3.7% from 2024 to 2029. Rising demand for beer in emerging economies will drive the beer market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By Packaging - Bottles segment was valued at USD 421.80 billion in 2023
By Distribution Channel - On-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 35.57 billion
Market Future Opportunities: USD 152.30 billion
CAGR : 3.7%
APAC: Largest market in 2023

Market Summary

The market encompasses the production, distribution, and sale of beer worldwide. This dynamic industry is witnessing significant changes, with core technologies and applications, such as the adoption of advanced brewing methods and digital marketing strategies, driving growth. The market is segmented into various product categories, including lagers, ales, and stouts, with each category exhibiting unique trends. The number of mergers and acquisitions in The market is on the rise, reflecting the intense competition and consolidation within the industry. Despite these opportunities, the market faces challenges, including stringent regulations and high taxes on alcoholic beverages.
For instance, in 2020, the beer excise duty in the European Union increased by 2.2%, impacting the profitability of brewers. The market share held by the top five players was approximately 50% in 2021. This evolving landscape underscores the importance of staying informed about the latest market activities and patterns.

What will be the Size of the Beer Market during the forecast period?

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How is the Beer Market Segmented and what are the key trends of market segmentation?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Packaging

  Bottles
  Cans


Distribution Channel

  On-trade
  Off-trade


Product Type

  Lager
  Ale
  Others


Category

  Standard Beer
  Premium Beer
  Craft Beer
  Non-Alcoholic Beer


Geography

  North America

    US
    Canada


  Europe

    Germany
    Russia
    UK


  APAC

    Australia
    China
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period.

The market trends reflect a shift towards diverse packaging options, with metal cans gaining popularity due to their lightweight nature and adaptability to various social situations. Glass bottles, particularly 600-ml brown-bottles, remain preferred by some consumers for their traditional appeal and freedom from bisphenol A (BPA). Other packaging materials, including wooden containers and polyethylene terephthalate (PET) bottles, are also utilized. Currently, 37% of beer is packaged in metal cans, while 58% is bottled, with the remaining 5% in alternative materials. Looking forward, the industry anticipates a 22% increase in canned beer sales by 2025. Simultaneously, there is a projected 15% rise in demand for bottled beer during the same period.

Brewing processes continue to evolve, with advancements in areas such as dry hopping, bitterness units, alcohol by volume (ABV), yeast strain selection, hop isomerization, color measurement, brewhouse efficiency, pH levels, hop utilization, flavor profile, fermentation kinetics, diacetyl rest, carbonation methods, aroma compounds, extract yield, wort boiling, kilning process, grain bill optimization, bittering hops, gravity readings, filtration techniques, alcohol content, sensory evaluation, packaging technologies, fermentation temperature, wort production, beer stability, quality control, aroma hops, protein content, lagering process, ester formation, barley malt quality, malt extract, and mash tun temperature. These innovations cater to the evolving preferences of consumers and the ever-changing market landscape.

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The Bottles segment was valued at USD 421.80 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is witnessing significant growth in the market, fueled by countries like China, Australia, Japan, Vietnam, and India. This expansion is drive

The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Analysis of Beer Sales by Top Countries

Market Size statistics on the Craft Beer Production industry in the US

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Dark Beer Market Size 2024-2028

The dark beer market size is forecast to increase by USD 32.04 billion, at a CAGR of 11.83% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. One trend driving market expansion is the increasing preference for dark beers among millennials. These beverages, which include stouts, porters, and black beers, offer unique flavors derived from ingredients such as chocolate, coffee, and roasted malted barley. Additionally, dark beers contain essential vitamins, minerals, and antioxidants, making them a healthier choice compared to other alcoholic beverages. Another growth factor is the innovation in packaging, with an increasing number of breweries opting for metal cans to preserve the beer's freshness and maintain its flavor profile. The use of hops and enzymes in the brewing process also adds to the beer's nutritional value, providing consumers with protein, flavonoids, and other essential nutrients.
However, the market growth is not without challenges. Stringent regulations and heavy taxations pose significant hurdles for breweries, particularly for small and craft beer producers. These regulations and taxes can increase production costs, making it difficult for smaller players to compete with larger, more established brands. Despite these challenges, the market for dark beers is expected to continue growing due to its unique flavors, health benefits, and increasing popularity among consumers.

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The market encompasses a diverse range of fermented drinks, with stout ale being a prominent category. This sector has experienced significant growth in recent years, driven by the increasing popularity of craft ale among consumers, particularly millennials. The market's size is substantial, with numerous microbreweries and local breweries contributing to its expansion. Dark beers, known for their strong flavor profile and ingredients like malted barley and enzymes, offer health benefits such as flavonoids and antioxidant properties, making them an attractive choice for health-conscious consumers.
The American Heart Association and other health organizations have acknowledged the potential cardiovascular benefits of moderate alcoholic beverage consumption, further fueling demand. The market's direction is towards premiumization, with consumers seeking out unique, high-quality brews in various packaging formats, including kegs, bottles, and cans. The brewery sector continues to innovate, incorporating new ingredients and brewing techniques to meet evolving consumer preferences. Overall, the market shows no signs of slowing down, offering ample opportunities for growth In the global alcoholic beverages industry.

How is this Dark Beer Industry segmented and which is the largest segment?

The dark beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Packaging

  Cans
  Bottles


Geography

  Europe

    Germany
    UK
    France


  APAC

    China


  North America

    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

Dark beer, a popular alcoholic beverage variant, is widely distributed through off-trade channels such as supermarkets and hypermarkets. These distribution channels provide consumers with a range of dark beer options, including stout ale and porter. Compared to on-trade channels, off-trade offers cost advantages as it eliminates the need to cover additional seating costs. Major retailers like Tesco Plc (Tesco) and Carrefour SA (Carrefour) are significant distributors of dark beer worldwide. Off-trade channels offer the convenience of extended hours and easy access to various beer brands. Dark beer, rich in flavonoids and antioxidant properties, is increasingly popular among millennials and health-conscious consumers.

Its ingredients, including medium-roast malts, coffee, almonds, chocolate, and caramel, provide vitamins, carbs, proteins, and antioxidants. However, excessive consumption may lead to side effects like cardiovascular ailments and liver cirrhosis. Dark beer's alcohol content ranges from 3.5% to 12%, making it a premium drink for many. Brewed using malted barley, enzymes, and fermented with brewing techniques, dark beer is a favorite among craft ale market enthusiasts. Off-trade channels, including LCBO stores, offer dark beer in various formats like kegs, bottles, and cans.

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The North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

In US Craft Beer Market is projected to grow from USD 1.72 billion in 2025 to USD 4.98 billion by 2031, at a CAGR of 19.1%

The global beer market, valued at $764.54 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 3.7% from 2025 to 2033. This growth is driven by several factors. Rising disposable incomes, particularly in developing economies like those in APAC, fuel increased consumer spending on alcoholic beverages, including beer. Furthermore, evolving consumer preferences are driving innovation within the beer industry. The market is witnessing a surge in popularity of craft beers, premium lagers, and flavored varieties, catering to diverse palates and expanding the overall market potential. The expansion of on-trade and off-trade distribution channels, including online retail and specialized beer stores, further contributes to market growth. However, the market also faces restraints such as increasing health concerns related to alcohol consumption, leading to government regulations and campaigns promoting responsible drinking. Fluctuations in raw material prices, like barley and hops, can also impact profitability and overall market dynamics. Segmentation reveals a strong performance in both bottle and can packaging formats, with the on-trade (restaurants, bars) and off-trade (retail stores) channels exhibiting a balanced contribution to overall sales. Competitive dynamics are characterized by a mix of established multinational brewers and emerging craft breweries, each employing unique marketing and distribution strategies. The geographical distribution of the market showcases significant regional variations. North America and Europe remain major markets, owing to established consumer bases and strong beer-drinking cultures. However, the Asia-Pacific region is witnessing rapid growth, fueled by increasing urbanization and a burgeoning middle class in countries like China and Japan. Other regions, including South America and the Middle East and Africa, also exhibit growth potential, albeit at varying paces, depending on local economic conditions and cultural preferences. The forecast period, 2025-2033, promises continued growth, driven by ongoing product innovation, expanding distribution networks, and evolving consumer behaviors. Understanding these market dynamics is crucial for stakeholders to navigate the evolving landscape and capitalize on emerging opportunities.