The United States watch market size reached USD 15.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.8 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033. The increasing demand for luxury and premium watches, rising adoption of smartwatches and wearable technology, and rapid expansion of e-commerce platforms for watch sales represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the United States watch market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, price range, distribution channel, and end user.

U.S. Tariff Impact on the Digital Watch Market

In April 2025, the U.S. implemented a 10% global tariff on all imports, with higher duties ranging from 11% to 50% for certain countries identified in Annex I of the executive order. Additionally, a 25% tariff was imposed on semiconductor-related products, including components essential for digital watch manufacturing.

➤ Discover how our research uncovers business opportunities @ https://market.us/report/digital-watch-market/free-sample/

These tariffs have led to increased production costs for U.S.-based manufacturers and retailers, potentially impacting profit margins and delaying product launches. Companies are now exploring alternative sourcing options and investing in domestic manufacturing capabilities to mitigate risks associated with tariff-induced uncertainties.

While these adjustments may lead to short-term cost escalations and operational challenges, they also present opportunities for innovation and growth within the domestic digital watch industry.

Economic Impact

• Increased Production Costs: Tariffs have raised component prices by up to 25%, impacting profit margins.
• Supply Chain Disruptions: Global supply chains have been affected, leading to delays and increased costs.
• Investment Shifts: Companies are reallocating investments towards domestic manufacturing to mitigate tariff impacts.

Geographical Impact

• North America: Faces significant cost increases due to tariffs on imported components.
• Asia-Pacific: Potential growth as companies look to diversify manufacturing and reduce reliance on tariff-affected regions.
• Europe: Manufacturers may seek alternative markets or adjust supply chains to mitigate tariff impacts.

Business Impact

• Operational Challenges: Higher costs may result in reduced profit margins and operational efficiency.
• Strategic Reassessment: Companies may need to reevaluate sourcing and manufacturing strategies to navigate the new trade landscape.
• Market Entry Barriers: New entrants may face increased costs and regulatory hurdles due to tariffs.

Key Takeaways

• U.S. tariffs have increased production costs in the digital watch market.
• Trade policy uncertainties are causing investment delays and supply chain disruptions.
• Manufacturers and retailers must adapt strategies to mitigate tariff impacts.
<!...

The watch market in the United States is expected to experience a steady increase in demand over the next decade, with a projected CAGR of +0.4% in market volume and +1.6% in market value from 2024 to 2035. By the end of 2035, the market volume is estimated to reach 129M units and the market value to reach $8.9B.

United States Watch Market was valued at USD 14.90 billion in 2024 and is anticipated to grow USD 21.60 billion by 2030 with a CAGR of 6.44%.

Snapshot img

Watch Market Size 2025-2029

The watch market size is forecast to increase by USD 8.01 billion at a CAGR of 2.1% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing demand for premium timepieces and advancements in smartwatch technology. Consumers are showing a preference for high-end watches, leading to increased sales and revenue for market participants. In addition, companies are leveraging social media and other entertainment channels to engage with customers more effectively, expanding their reach and fostering brand loyalty. However, the market faces a notable challenge in the form of counterfeit products. The prevalence of these imitations not only undermines the reputation of authentic brands but also poses a threat to consumer safety.
Companies must prioritize measures to combat counterfeiting, such as implementing robust authentication systems and collaborating with law enforcement agencies. By focusing on these key drivers and challenges, market players can capitalize on opportunities for growth while navigating potential risks effectively.

What will be the Size of the Watch Market during the forecast period?

Request Free Sample

The market continues to evolve, with new innovations and applications emerging across various sectors. Notification alerts keep consumers connected to their digital world, while the innovation pipeline pushes the boundaries of what a timepiece can do. Water resistance and dust resistance ensure durability, and cloud storage enables data synchronization across devices. Consumer electronics and lifestyle management intersect with the market, offering features such as health data analytics through heart rate monitors and sleep tracking. The fashion industry embraces wearable technology, with design aesthetics blending seamlessly into the latest timepieces. Bluetooth connectivity and mobile app integration enhance functionality, allowing for personalized recommendations and machine learning capabilities.
The target audience for watches is diverse, from outdoor enthusiasts seeking GPS navigation and rugged features to those prioritizing fashion accessories and sleek design. Price point and user experience are crucial factors in product differentiation. Wearable computing and wearable technology continue to advance, with features such as voice control, biometric authentication, and proximity sensors. The market's continuous dynamism extends to traditional timepieces as well, with rotating bezels and mechanical watches offering a nod to the past while incorporating modern technology. Digital watches, hybrid watches, and smart bracelets cater to various preferences and price points. Light sensors and call functionality add convenience, while mobile payments simplify transactions.
In the realm of wearable technology, wearable computing, activity tracking, and fitness trackers are becoming increasingly popular. Operating systems and app ecosystems enable seamless integration with mobile devices, offering a more comprehensive user experience. Material innovation and sports watches cater to specific needs, while the adoption of artificial intelligence and personalized recommendations enhances overall functionality.

How is this Watch Industry segmented?

The watch industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Quartz
  Mechanical


Distribution Channel

  Offline
  Online


Price Range

  Low Range
  Mid-range
  Luxury


End-User

  Women
  Men
  Unisex


Type

  Analog Watches
  Digital Watches
  Smartwatches
  Hybrid Watches


Material

  Stainless Steel
  Leather
  Rubber/Silicone
  Precious Metals (Gold, Platinum)


Application

  Fashion
  Sports/Fitness
  Everyday Use
  Collectible/Investment


Geography

  North America

    US
    Canada


  South America

    Brazil
    Argentina


  Middle East and Africa

    UAE


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The quartz segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant advancements, driven by innovation in technology and consumer preferences. Notification alerts and mobile app integration are becoming essential features for both digital and analog watches. Quartz watches, with their affordability and wide availability, continue to dominate the market. These timepieces offer various designs, price points, and functionalities, including activity tracking, fitness monitoring, and call functionality. Luxury watches, meanwhile, are incorporating advanced features such as rotating bezels, heart rat

Prices for United States Stock Market Index (US30) including live quotes, historical charts and news. United States Stock Market Index (US30) was last updated by Trading Economics this July 13 of 2025.

United States Luxury Watch Market was valued at USD 3.88 billion in 2024 and is anticipated to grow USD 5.58 billion by 2030 with a CAGR of 6.30% during forecast period

The North America luxury watch market was valued at USD 9.01 Billion in 2024. The industry is expected to grow at a CAGR of 3.70% during the forecast period of 2025-2034 to attain a valuation of USD 12.96 Billion by 2034.

The report covers North America Smart Watch Market Manufacturers & Analysis. The market is Segmented by Operating Systems (Watch OS, Android/Wear OS), Display Type (AMOLED, PMOLED, TFT LCD), Application (Personal Assistance, Medical, Sports) and Country. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

North America Smart Watch Market size was valued at USD 18.2 Billion in 2023 and is projected to reach USD 47.8 Billion by 2031 growing at a CAGR of 12.8% from 2024 to 2031.

Key Market Drivers:

Health and Fitness Monitoring Trend: The American Heart Association reports that more than 70% of Americans use wearable devices to measure their health parameters on a daily basis. The CDC estimated that fitness tracker usage climbed by 32% between 2020 and 2023, with smartwatches being the preferred gadget category.

Integration with Healthcare Systems: According to the US Department of Health and Human Services, 63% of healthcare practitioners now accept remote patient monitoring data from smartwatches. Medicare's coverage for remote patient monitoring devices has grown, with around 25 million beneficiaries expected by 2023.

Operators in this industry sell watches, watchbands and watch parts.

Unlock expert insights on US Luxury Watch Market, size at USD 4.1 billion in 2023, showcasing revenue trends and demand analysis.

According to Statista estimates, shared luxury watch market in the United States constituted approximately **** percent of the traditional luxury watches market in 2020. Share of this market over traditional market is forecast to increase continuously in the next five years, reaching to about **** percent in 2025.

The North America E-Commerce Market Report is Segmented by Product Type (Quartz/Mechanical and Digital Watch), Category (Mass and Premium), End User (Men, Women, and Unisex), Platform Type (Third-Party Marketplace and Company-Owned Platform), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Learn about the expected growth in the United States watch market over the next decade, with a forecasted increase in market volume to 153M units and market value to $8.1B by 2035.

The global watches and clocks market, valued at $50.67 billion in 2025, is projected to experience steady growth, with a Compound Annual Growth Rate (CAGR) of 3.4% from 2025 to 2033. This growth is driven by several factors. The increasing demand for sophisticated timepieces as status symbols fuels the luxury segment (Rolex, Patek Philippe, etc.), while the smart watch market continues to expand, driven by technological advancements and integration with fitness trackers and mobile devices. Furthermore, the resurgence of vintage and classic watch styles contributes to market expansion, appealing to a broader consumer base seeking unique and aesthetically pleasing timekeeping solutions. The market is segmented by application (display time, adornment, collection, others) and type (sport watches, luxury watches, diamond watches, alarm clocks, wall clocks), offering diverse options to cater to different consumer needs and preferences. North America and Europe are currently the leading regions, but Asia-Pacific, particularly China and India, shows significant growth potential due to rising disposable incomes and a burgeoning middle class. However, the market faces challenges such as the increasing popularity of smartphones as timekeeping devices and fluctuations in raw material prices affecting production costs. The competitive landscape is characterized by a mix of established luxury brands (Rolex, Richemont, LVMH) and mass-market players (Casio, Fossil, Citizen). The success of individual companies depends on their ability to innovate, adapt to evolving consumer preferences, effectively manage supply chains, and leverage digital marketing strategies to reach target audiences. Future growth will likely be driven by the increasing integration of technology into timepieces, the expansion of e-commerce channels, and the sustained appeal of luxury and collectible watches. The market is expected to see further diversification with the emergence of niche brands and personalized customization options. Continued focus on sustainability and ethical sourcing of materials will also shape the market's trajectory in the coming years.

The Watch Market Report is Segmented by Product Type (Quartz/Mechanical and Digital Watch), Category (Mass and Premium), End User (Men, Women and Unisex), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores and More), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Luxury Watch Market Size 2025-2029

The luxury watch market size is forecast to increase by USD 4.71 billion, at a CAGR of 2.4% between 2024 and 2029.

The market is driven by the trend towards premiumization, with consumers seeking unique and innovative designs to distinguish themselves. This demand extends beyond traditional luxury watch buyers, attracting a broader audience willing to invest in high-end timepieces. Simultaneously, the desire for personalized luxury experiences has given rise to a growing demand for customized watches, catering to individual preferences and tastes. However, this burgeoning market faces significant challenges. The proliferation of counterfeit luxury watches poses a significant threat, with consumers increasingly difficult to distinguish between authentic and replica timepieces. This not only undermines the exclusivity and prestige associated with luxury watches but also raises concerns around brand reputation and customer trust.
As such, market players must invest in robust anti-counterfeiting measures and collaborate with law enforcement agencies to combat this issue effectively. By addressing these challenges and continuing to innovate, luxury watch brands can capitalize on the expanding market and maintain their position as desirable status symbols.

What will be the Size of the Luxury Watch Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic shifts in consumer preferences and industry trends. Grand feu enamel, a traditional watchmaking technique, experiences renewed demand, as collectors seek unique, artisanal timepieces. Authorized dealers play a crucial role in maintaining the authenticity and value of these watches. Dial designs, from minimalist to intricate, reflect the evolving aesthetic sensibilities of consumers. Leather straps, stainless steel bracelets, and even Nato straps and rubber bands cater to diverse styles and preferences. Power reserve and hand finishing are key features that distinguish high-end mechanical watches from their quartz counterparts. Luminous markers enhance functionality, while skeleton dials reveal the intricate workings of mechanical movements.

Water resistance and automatic winding are essential features for active consumers. The pre-owned market thrives, driven by the desire for affordable luxury and the allure of vintage watches. Online retailers offer a convenient platform for buyers, while certified watchmakers ensure the authenticity and quality of pre-owned timepieces. The watchmaking industry's rich traditions, from Swiss to Japanese, German, and beyond, continue to influence modern designs. Case materials, from precious metals to sapphire crystal, showcase the craftsmanship and innovation of watchmakers. The ongoing unfolding of market activities underscores the enduring appeal and relevance of luxury watches.

How is this Luxury Watch Industry segmented?

The luxury watch industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

.

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

Luxury watches for men continue to capture the attention of consumers with their fusion of craftsmanship, engineering, and timeless design. The market's growth is driven by the introduction of new products from various companies, catering to diverse preferences. Customization and personalization are key trends, with manufacturers offering unique options to attract buyers. Hermes International, for instance, unveiled the Two-Titanium and Rose Gold H08 Watch in January 2023. Swiss and Japanese watchmaking traditions are at the forefront of this segment, with authenticity verification playing a crucial role in maintaining the value of these timepieces. Sapphire crystals, leather straps, and metal bracelets are popular choices, while power reserve, hand finishing, and luminous markers add to their functionality and appeal.

Quartz and mechanical movements, water resistance, and automatic winding are essential features. The pre-owned market is thriving, with online retailers offering certified pre-owned watches for discerning buyers. Vintage watches are increasingly popular, adding a touch of history and exclusivity. Case materials, such as stainless steel, and strap materials, like rubber, cater to various budgets a

Eggs US rose to 2.70 USD/Dozen on July 11, 2025, up 1.13% from the previous day. Over the past month, Eggs US's price has risen 1.47%, and is up 15.69% compared to the same time last year, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. This dataset includes a chart with historical data for Eggs US.

Discover the latest market trends for watches in the United States over the next decade. Anticipated growth in both market volume and value, driven by rising demand, is projected to bring the market to 153M units and $8.1B by 2035.