The US Mutual Fund Industry market report segments the industry into By Fund Type (Equity, Bond, Hybrid, Money Market), By Investor Type (Households, Institutions), and By Distribution Channel (Employee Sponsored Retirement Plans, Direct (Fund Companies, Discount Brokers), Sales Force Channel (Investment Advisors, Full-Service Brokers, Banks etc.)). Get five years of historical data alongside five-year market forecasts.

The total global net assets of mutual funds registered in the United States amounted to approximately 25.5 trillion U.S. dollars in 2023, compared to around 5.53 trillion U.S. dollars in 1998. Mutual funds - additional information Mutual funds are investment funds in which the capital is pooled from a number of different investors and then used to buy securities such as stocks, bonds or money market instruments. Although investing in mutual funds, rather than direct investment in individual securities, still presents a certain degree of risk, it has become more and more common practice around the world. One of the biggest advantages of this type of investment is the fact that the fund assets are managed by professionals, who aim to eliminate some of the risk involved in investing in individual stocks and bonds through diversification of assets. As of 2022, there were almost 7,400 mutual funds domiciled in the United States. There are four main types of mutual funds, categorized by the nature of their principal investments, namely: stock or equity funds (whether domestic or international), bond or fixed income funds, money market funds and hybrid funds. In 2022, domestic equity funds were the most popular category in the United States, representing 46 percent of all mutual fund and ETF assets.

The North America Mutual Fund Market is segmented based on the Asset Class (Equity, Bond, Hybrid, Money Market), by Investor Type (Households, Institutional Investors), and by Geography (US, Mexico, Canada, Rest of North America) - Growth, Trends, and Forecast (2022-2027).

In 2023, there were 7,222 mutual funds in the United States. This is a reasonable decline from the previous year, and reverses the upward trend of the preceding decade, most likely due to the economic effects of the global coronavirus (COVID-19) pandemic. What are mutual funds? Mutual funds are financial vehicles pulling investors’ money to buy a diversified portfolio of financial instruments. Depending on the investment fund strategy, defined in fund prospectus, mutual funds can invest money in different asset classes. These different fund types appeal differently to investors, depending on the economic climate. Some investment funds also take other factors into consideration. SRI (Socially Responsible Investment) funds, for example, only invest in companies engaging in socially- or environment-friendly activities. Mutual fund outlook Since 2000, over two in five U.S. households have owned mutual funds. Over the same period, the total net assets of these funds has more than doubled. This is likely because these funds provide an easy, relatively safe investment option that shows modest returns, which appeals to long-term investors such as those saving for retirement.

Domestic equity funds constituted 46 percent of the mutual fund and ETF assets in the United States in 2023, by far and away the most common asset class for U.S. investment funds. Following this was bond funds, then money market and world equity funds. Hybrid and other funds only comprised five percent of U.S. investment funds at this time.

In 2023, 52 percent of the households in the United States owned shares in a mutual fund. This is a significant increase on the 5.7 percent recorded in 1980, but close to 46.3 percent found in 2013.Mutual fundsA mutual fund is a variety of collective investment vehicle, managed professionally that pools money from many investors in order to purchase securities. They play an important role in household finances in the United States of today, most notably in retirement planning. It is commonly applied only to the forms of collective investment that are regulated and are sold to the public at large. The majority of mutual funds are what is known as ‘open-ended’, meaning that shares can be bought or sold at anytime. There are a number of advantages associated with mutual funds as opposed to direct investment in individual securities. The nature of the fund as a collective investment vehicle provides increased diversification and ease of comparison to investors. The fact that they are managed professionally, and that the investment is pooled, enables participation in investments that would normally only be available to larger investors. Mutual funds are also stable in price as daily liquidity ensures minimum loss of value. Despite several advantages, as with every aspect of investment some disadvantages are to be taken into account. Fees are an inevitable part of a professionally managed fund, as is the inability to customize the investment. A common complains is also that the investor has less control over timing of the recognition of their gains.

Mutual Funds Sales Market Outlook

As of 2023, the global mutual funds sales market size stands at approximately $56 trillion, with expectations to surpass $80 trillion by 2032, driven by a compound annual growth rate (CAGR) of 4.1%. The primary growth factors include increased investor awareness, technological advancements in financial services, and the rise of the middle-income population, particularly in emerging markets. This remarkable growth trajectory underscores a robust demand for diverse investment vehicles that cater to varying risk appetites and financial goals.

One of the pivotal growth factors for the mutual funds sales market is the increasing financial literacy and awareness among individuals globally. As more people become knowledgeable about financial planning and investment strategies, mutual funds have emerged as an appealing option due to their diversified risk profiles and potential for higher returns compared to traditional savings accounts. Governments and financial institutions are also playing a significant role by promoting financial education initiatives, which are further driving the adoption of mutual funds among retail investors.

Technological advancements and digital transformation in the financial services sector are also critical growth drivers. The rise of fintech platforms has streamlined the process of buying and managing mutual fund investments, making it more accessible and convenient for investors. Online platforms and mobile applications provide real-time data, personalized investment advice, and easy transaction processes, thus attracting a broader audience. These technological innovations are particularly resonating with younger, tech-savvy investors who prefer managing their investments digitally.

Another significant factor contributing to the market's growth is the economic development in emerging markets, particularly in the Asia Pacific and Latin America regions. The growing middle-income population in these regions is increasingly looking for investment opportunities that offer better returns than traditional savings. With increasing disposable income, more individuals are willing to invest in mutual funds to achieve their financial goals, such as retirement planning, education, and wealth accumulation. This trend is further bolstered by the improving regulatory frameworks and the expansion of financial services in these regions.

Regionally, North America continues to dominate the mutual funds sales market, accounting for a significant share due to its mature financial markets and high investor participation rates. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by rapid economic development, increasing financial inclusion, and technological advancements in the financial services sector. Europe, Latin America, and the Middle East & Africa also present significant growth opportunities, albeit at a slower pace compared to the Asia Pacific.

Fund Type Analysis

The mutual funds sales market can be segmented by fund type into equity funds, bond funds, money market funds, hybrid funds, and others. Each of these fund types caters to different risk appetites and investment goals, providing investors with a range of options to choose from. Equity funds, which invest primarily in stocks, are popular among investors seeking higher returns over the long term, despite their higher risk. As of 2023, equity funds constitute a substantial portion of the market, driven by bullish stock markets and investor optimism.

Bond funds, which invest in government and corporate bonds, appeal to risk-averse investors seeking stable income. These funds are less volatile compared to equity funds and provide regular interest income, making them attractive during periods of economic uncertainty. The demand for bond funds is expected to remain steady, supported by an aging population that prefers lower-risk investments and the need for income-generating assets in a low-interest-rate environment.

Money market funds, known for their high liquidity and safety, invest in short-term, high-quality debt instruments. These funds are ideal for investors looking for a safe place to park their money temporarily or those who need quick access to their funds. The market for money market funds has seen significant growth due to the ongoing economic uncertainties and the tendency of investors to seek safe-haven assets.

Hybrid funds, which combine elements of both equity and bond funds, offer a balanced approa

Revenue for the Open-End Investment Funds industry has been increasing over the five years to 2024. Open-end investment funds revenue has been growing at a CAGR of 0.6% to $176.7 billion over the past five years, including an expected decline of 0.4% in 2024 alone. In the same year, profit is set to fall to 29.4%. Industry revenue has been increasing alongside overall asset growth, despite operators being forced to lower fees to meet shifting consumer preferences. The greatest shift in the industry has been an evolving investor preference for exchange-traded funds (ETFs). While mutual funds account for the majority of industry assets, growth in ETF assets has significantly outpaced that of mutual funds. Expenses that mutual fund investors incur have fallen from 0.5% of assets in 2018 to 0.4% in 2023, as industry operators have cut fees to attract new capital due to pressure from new funds (latest data available). Also, in 2020, the financial stimulus and lowered interest rates in response to the pandemic helped increase asset prices in the latter half of the current period. Open-end investment funds' revenue is expected to grow at a CAGR of 3.3% to $207.5 billion over the five years to 2029. The fears over inflation and a possible recession are expected to dominate the beginning of the outlook period. The Federal Reserve is expected to continue cutting interest rates as inflationary pressures ease. Investment companies' importance will continue to grow, with mutual funds and ETFs representing key channels for individual and institutional investors to access financial markets.

The total net assets of the different types of index mutual funds in the United States generally increased, albeit with some fluctuation, from 2000 to 2023. In 2023, the net assets of the S&P 500 index amounted to a value of approximately 1.7 trillion U.S. dollars. In that same year, the net assets of other domestic equity and world equity amounted to approximately 2.4 trillion and 709 billion U.S. dollars, respectively. The total net assets of hybrid and bond index funds amounted to a value of approximately one billion U.S. dollars in 2023.

North America Mutual Fund Assets Market is expected to grow during 2025-2031

Graph and download economic data for Mutual Funds; Total Financial Assets in Municipal Bond Funds, Market Value Levels (BOGZ1LM654091203Q) from Q1 1991 to Q4 2024 about municipal, mutual funds, market value, bonds, assets, and USA.

The global mutual funds market, valued at $130.79 trillion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.43% from 2025 to 2033. This expansion is driven by several key factors. Increasing awareness of the benefits of diversified investment portfolios, particularly among younger demographics, fuels demand for mutual funds as an accessible and manageable investment vehicle. Favorable regulatory environments in many regions are also contributing to market growth, encouraging greater participation and fostering investor confidence. Technological advancements, such as robo-advisors and online platforms, are democratizing access to investment management, further accelerating market expansion. The market is segmented by fund type (stock, bond, money market, hybrid) and distribution channel (advice, retirement plans, institutional, direct, supermarket), offering investors a range of choices tailored to their individual risk tolerance and financial goals. Competitive landscape analysis reveals a mix of established global players and regional firms vying for market share through diverse strategies, encompassing product innovation, strategic partnerships, and aggressive marketing campaigns. Growth will vary across regions, with North America and Europe expected to maintain significant market share due to established financial infrastructure and high investor sophistication. However, rapid economic growth in Asia-Pacific is anticipated to propel substantial market expansion in that region over the forecast period. Industry risks, such as market volatility, regulatory changes, and cybersecurity threats, present challenges to sustained growth, requiring proactive risk management strategies by market participants.The leading players in the mutual funds industry, including giants like BlackRock, Vanguard, and Fidelity, are leveraging their established brand recognition and extensive product portfolios to maintain their competitive edge. However, smaller, agile companies are also gaining traction by specializing in niche segments and leveraging technology to enhance their service offerings. The ongoing evolution of the financial technology landscape presents both opportunities and challenges. While fintech innovations can streamline processes and broaden accessibility, they also necessitate continuous adaptation and investment in technology to stay competitive. Furthermore, evolving investor preferences and evolving regulatory landscapes necessitate constant innovation and adaptability in product offerings and operational strategies. Sustained growth in the mutual funds market will hinge on the industry's ability to navigate these complexities and effectively meet the evolving needs of a diverse and increasingly sophisticated investor base.

US Fixed Income Asset Management Market size was valued at USD 70.7 Billion in 2024 and is expected to reach USD 80.91 Billion by 2032, growing at a CAGR of 1.7% from 2025 to 2032.

US Fixed Income Asset Management Market Drivers

Growing Demand for Stable Returns: In an environment of market volatility and low interest rates, fixed income investments provide a degree of stability and predictable income streams, making them attractive to a wide range of investors, including individuals, institutions, and pension funds.

Increasing Institutional Investments: Institutions such as pension funds, insurance companies, and endowments are major players in the fixed income market. These institutions require professional management to meet their long-term investment objectives and ensure the safety and stability of their portfolios.

Aging Population: The aging population in the US is increasing the demand for retirement income solutions, and fixed income investments play a crucial role in providing stable and predictable income streams for retirees.

Technological Advancements: Technological advancements in areas such as data analytics, artificial intelligence (AI), and machine learning are transforming fixed income management. These technologies enable asset managers to enhance portfolio construction, risk management, and investment decision-making.

Mutual Fund Assets Market Outlook

The global mutual fund assets market size was valued at approximately $71.3 trillion in 2023 and is projected to reach around $124.8 trillion by 2032, growing at a compound annual growth rate (CAGR) of 6.3% during the forecast period. This robust growth is primarily driven by increasing investor awareness, technological advancements in financial services, and the rising need for diversified investment portfolios to manage risks effectively.

One of the key growth factors for the mutual fund assets market is the increasing awareness and education about financial markets and investment opportunities. As individuals and institutions become more knowledgeable about the benefits of mutual funds, including diversification, professional management, and potential for higher returns, the demand for these investment vehicles has surged. Additionally, the shift from traditional savings accounts to investment options that can combat inflation and generate wealth over the long term has been pivotal in driving market growth.

Technological advancements have also played a significant role in the expansion of the mutual fund assets market. The advent of fintech solutions, robo-advisors, and online investment platforms has made it easier for investors to access and manage their mutual fund portfolios. These technologies provide sophisticated tools for portfolio analysis, automated rebalancing, and personalized investment recommendations, thereby attracting a broader demographic, including younger, tech-savvy investors. The ease of access and user-friendly interfaces of these platforms have demystified the investing process, enabling more individuals to participate in the market.

Moreover, the increasing focus on retirement planning and the shift toward defined contribution plans have driven the growth of the mutual fund market. As governments around the world reduce their pension obligations, individuals are taking more responsibility for their retirement savings. Mutual funds, with their ability to provide stable returns and professional management, are becoming a preferred option for long-term retirement planning. The growing middle-class population, especially in emerging markets, is also contributing to the increased adoption of mutual funds as part of comprehensive financial planning strategies.

The rise of Passive ETF investments has significantly influenced the mutual fund landscape, offering investors an alternative that combines the benefits of diversification and cost-efficiency. Unlike actively managed funds, Passive ETFs aim to replicate the performance of a specific index, providing a straightforward investment approach with lower management fees. This has attracted a growing number of investors seeking to minimize costs while maintaining exposure to market trends. As a result, the popularity of Passive ETFs has surged, prompting mutual fund companies to innovate and adapt their offerings to meet the evolving demands of cost-conscious investors. The integration of Passive ETFs into investment portfolios allows for a balanced strategy that leverages both active and passive management styles, catering to a wide range of investor preferences.

Regionally, North America holds a significant share of the mutual fund assets market, driven by a well-established financial services industry and high levels of personal wealth. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by rapid economic development, rising disposable incomes, and increasing penetration of financial services. Europe and Latin America also present substantial growth opportunities due to evolving investment landscapes and regulatory reforms aimed at promoting mutual fund investments.

Fund Type Analysis

The mutual fund assets market is segmented by fund type into equity funds, bond funds, money market funds, hybrid funds, and others. Equity funds, which invest primarily in stocks, are among the most popular types due to their potential for high returns. These funds appeal particularly to investors with a higher risk tolerance and a longer investment horizon. The growth of equity funds is driven by strong performance in global equity markets and the increasing preference for growth-oriented investment strategies. Additionally, the proliferation of thematic and sector-specific equity funds has attracted investors looking to capitalize on emerging trends and specific industries.

The global stock fund sales market is experiencing robust growth, driven by increasing retail investor participation, favorable regulatory environments in many regions, and the ongoing shift towards passive investment strategies. While precise figures for market size and CAGR are unavailable, based on industry analysis of similar asset classes, a reasonable estimate would be a 2025 market size of approximately $20 trillion, growing at a compound annual growth rate (CAGR) of around 7% between 2025 and 2033. This growth is fueled by several key factors. The proliferation of online brokerage platforms has significantly lowered the barriers to entry for retail investors, leading to a surge in new accounts and trading volume. Furthermore, the increasing complexity of global markets and a desire for diversified portfolios is driving demand for both actively and passively managed stock funds. However, market fluctuations and macroeconomic uncertainty represent significant restraints. Geopolitical instability, inflation, and potential interest rate hikes can impact investor sentiment and lead to volatility in the market. Competition among major players like BlackRock, Vanguard, and Fidelity Investments is intense, necessitating continuous innovation and the development of niche products to maintain market share. Segmentation analysis reveals a dynamic interplay between fund types (active vs. passive) and sales channels (direct vs. indirect). Passive funds, driven by low-cost index tracking, continue to gain popularity, although actively managed funds maintain a significant share due to the potential for higher returns, particularly for skilled fund managers. Distribution channels are also evolving; while traditional indirect sales via financial advisors remain prevalent, direct sales via online platforms are witnessing exponential growth, particularly among younger investors. Regional variations are also significant. North America and Europe represent the largest markets, followed by Asia-Pacific, which demonstrates significant growth potential due to rising middle-class incomes and increasing financial literacy. However, regulatory changes and market conditions in specific regions (such as emerging markets) will impact growth trajectories significantly over the forecast period.

The Report Covers US Fixed Income Asset Management Companies and the Market is Segmented Based On the Client Type (Retail, Pension Funds, Insurance Companies, Banks, and Other Client Types), and by Asset Class (Bonds, Money Market Instruments (includes Mutual Funds), ETF, and Other Asset Classes)

The statistic presents the share of market securities held by mutual funds in the United States in 2023, by security type. As of 2023, U.S. mutual funds held 19 percent of municipal securities in the United States.

In recent years, industry assets have become increasingly integral to institutional investors' portfolios and the larger asset-management market. Institutional investors are individuals or organizations that trade securities in such substantial volumes that they qualify for lower commissions and fewer protective regulations since it's assumed that they're knowledgeable enough to protect themselves. Increasing demand from institutional investors has contributed to the surge in the industry's assets under management (AUM) and revenue during the current period. In recent years, the industry has continued to enmesh itself more deeply within the broader financial ecosystem despite the challenges posed at the onset of the period. The pandemic, mainly in the first quarter of 2020, contributed to revenue declines for many operators. Many portfolios, previously thought to be sound investments, were reevaluated and businesses pivoted their strategies due to the unprecedented nature of the crisis. However, as inflation was rampant in the latter part of the period, the FED increased interest rates to control high inflation, although as inflationary pressures eased in 2024, the FED cut interest rates, which will increase liquidity in financial markets. The Fed is anticipated to cut rates further in 2025, increasing liquidity and driving the shift of investments into equities from fixed-income securities. Overall, over the past five years, industry revenue grew at a CAGR of 4.2% to $310.1 billion, including an increase of 2.5% in 2025 alone. Industry profit has climbed significantly and will comprise 49.6% of revenue in the current year. Industry revenue will grow at a CAGR of 2.7% to $353.7 billion over the five years to 2030. The Federal Reserve is anticipated to cut interest rates as inflationary pressures continue to ease. These declining interest rates will increase liquidity in the markets. Private equity firms and hedge funds will have less difficulty raising capital for investments. As characteristics of the financial system change in light of post-financial crisis banking regulations and regulators' recognition of the importance of hedge funds within the financial system, hedge funds will likely experience heightened oversight.

Equity Mutual Fund Market Outlook

The global equity mutual fund market size is projected to grow significantly from $5.2 trillion in 2023 to $9.8 trillion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.1%. This growth is fueled by increasing investor awareness, favorable government policies, and technological advancements in financial services. The rising inclination towards diversified investment portfolios and the growing middle class in emerging economies are also pivotal factors propelling the expansion of the equity mutual fund market.

The growth of the equity mutual fund market is largely driven by a burgeoning global economy and a substantial rise in disposable incomes. As economies recover from recent downturns and exhibit robust growth, investors are increasingly seeking avenues that offer higher returns compared to traditional savings accounts. The equity mutual fund market benefits from this trend, as it provides an accessible and relatively low-risk entry point into the stock market. Moreover, the increasing financial literacy among individuals has led to a better understanding of mutual funds, encouraging more people to invest in such instruments.

Technological advancements in financial services have significantly transformed the equity mutual fund market, making it more accessible and efficient. The proliferation of digital platforms and tools has simplified the investment process, allowing investors to buy and manage equity mutual funds seamlessly. The advent of robo-advisors and algorithm-driven investment platforms has further democratized access to equity mutual funds, providing personalized investment advice and portfolio management at a fraction of the traditional costs. These technological innovations are expected to continue driving the market's growth in the coming years.

Government policies and regulatory frameworks have also played a crucial role in the expansion of the equity mutual fund market. Many governments have introduced tax incentives and other benefits to encourage investment in mutual funds. Additionally, regulatory bodies have implemented measures to protect investors and ensure transparency, boosting confidence in the equity mutual fund market. The combination of favorable policies and a robust regulatory environment is anticipated to support the sustained growth of the market.

Quant Fund strategies have emerged as a significant force within the equity mutual fund market, leveraging sophisticated mathematical models and algorithms to make investment decisions. These funds utilize quantitative analysis to identify patterns and trends in financial data, aiming to optimize returns while managing risks effectively. The rise of big data and advancements in computing power have further enhanced the capabilities of Quant Funds, allowing them to process vast amounts of information quickly and accurately. As a result, these funds are becoming increasingly popular among investors seeking a data-driven approach to investing, offering a unique blend of precision and innovation.

Regionally, the equity mutual fund market is witnessing diverse growth patterns. North America and Europe remain dominant due to their well-established financial markets and high investor participation. However, the Asia Pacific region is expected to experience the fastest growth during the forecast period. Factors such as rapid economic development, increasing disposable income, and a growing middle class in countries like China and India are driving the market in this region. Latin America and the Middle East & Africa are also anticipated to show steady growth, supported by improving economic conditions and increasing financial inclusion.

Fund Type Analysis

The equity mutual fund market can be segmented by fund type, which includes large-cap funds, mid-cap funds, small-cap funds, multi-cap funds, sectoral funds, and others. Large-cap funds invest in companies with large market capitalizations and are known for their stability and relatively lower risk. These funds are popular among conservative investors who seek steady growth and income. The large-cap segment is expected to maintain a significant share of the market due to its appeal to risk-averse investors and its ability to provide consistent returns.

Mid-cap funds invest in medium-sized companies with the potential for higher growth compared to large-cap companies. These funds offer a balance between risk and return, attracting

The global money market fund sales market is experiencing robust growth, driven by increasing demand for short-term, low-risk investment options and the need for liquidity management by both institutional and individual investors. Let's assume a 2025 market size of $5 trillion and a CAGR of 6% for the forecast period (2025-2033). This implies a substantial expansion to approximately $8.1 trillion by 2033. Key drivers include rising interest rates in some regions, increasing regulatory scrutiny of other investment vehicles, and the ongoing need for safe haven assets amidst global economic uncertainties. Growth is further fueled by the expanding adoption of digital platforms and fintech solutions, streamlining access and enhancing investor experience. Segment-wise, prime money funds maintain a significant market share due to their higher yields compared to government or treasury funds, particularly appealing to institutional investors. However, tax-exempt money funds are expected to witness increased growth driven by tax benefits. Sales channels are evolving, with the prominence of indirect sales (through financial advisors and intermediaries) complemented by a steadily growing direct sales segment fueled by increased investor sophistication and access to online platforms. Geographic distribution reveals a concentrated market share held by North America and Europe, predominantly the United States and the United Kingdom respectively. However, the Asia-Pacific region, particularly China and India, is poised for significant expansion, fueled by burgeoning middle-class savings and increasing awareness of money market funds as a suitable investment option. While regulatory changes and potential economic downturns pose restraints, innovative product offerings and expansion into emerging markets will continue to shape the market landscape. Competitive intensity is high, with major players like BlackRock, Vanguard, and Fidelity Investments vying for market share through diversified product offerings, strong distribution networks, and technological advancements. The market's future is influenced by macro-economic factors, investor sentiment, and ongoing regulatory evolution.