The US Mutual Fund Market is Segmented by Fund Type (Equity, Bond, Hybrid, and More), by Investor Type (Retail, Institutional), by Management Style (Active, Passive), and by Distribution Channel (Online Trading Platform, Banks, Securities Firm, Others). The Market Forecasts are Provided in Terms of Value (USD).

The total global net assets of mutual funds registered in the United States amounted to approximately 28.54 trillion U.S. dollars in 2024, compared to around 5.53 trillion U.S. dollars in 1998. Mutual funds: additional information Mutual funds are investment funds in which the capital is pooled from several investors and then used to buy securities such as stocks, bonds, or money market instruments. Although investing in mutual funds rather than direct investment in individual securities still presents a certain degree of risk, it has become more and more common practice around the world. One of the biggest advantages of this type of investment is the fact that the fund assets are managed by professionals. They aim to eliminate some risk involved in investing in individual stocks and bonds through diversification of assets. As of 2024, there were almost 7,038 mutual funds domiciled in the United States. There are four main types of mutual funds, categorized by the nature of their principal investments, namely: stock or equity funds (whether domestic or international), bond or fixed income funds, money market funds, and hybrid funds. In 2023, domestic equity funds were the most popular category in the United States, representing 46 percent of all mutual fund and ETF assets.

Graph and download economic data for Mutual Funds; Total Financial Assets, Market Value Levels (BOGZ1LM654090000Q) from Q4 1945 to Q2 2025 about mutual funds, assets, and USA.

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Mutual Funds Market Size 2025-2029

The mutual funds market size is valued to increase USD 85.5 trillion, at a CAGR of 9.9% from 2024 to 2029. Market liquidity will drive the mutual funds market.

Major Market Trends & Insights

North America dominated the market and accounted for a 52% growth during the forecast period.
By Type - Stock funds segment was valued at USD 50.80 trillion in 2023
By Distribution Channel - Advice channel segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 151.38 trillion
Market Future Opportunities: USD 85.50 trillion
CAGR : 9.9%
North America: Largest market in 2023

Market Summary

The market represents a dynamic and ever-evolving financial landscape, characterized by continuous growth and innovation. With core technologies such as artificial intelligence and machine learning increasingly shaping investment strategies, mutual funds have become a preferred choice for individual and institutional investors alike. According to recent reports, mutual fund assets under management globally reached an impressive 61.8 trillion USD as of 2021, underscoring the market's substantial size and influence. However, the market is not without challenges. Transaction risks, regulatory compliance, and competition from alternative investment vehicles remain significant hurdles.
Despite these challenges, opportunities abound, particularly in developing nations where mutual fund adoption rates have been on the rise. For instance, mutual fund assets in Asia Pacific grew by 15.3% in 2020, outpacing the global average. As market liquidity continues to improve and regulatory frameworks evolve, the market is poised for further expansion and transformation.

What will be the Size of the Mutual Funds Market during the forecast period?

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How is the Mutual Funds Market Segmented and what are the key trends of market segmentation?

The mutual funds industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD trillion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Stock funds
  Bond funds
  Money market funds
  Hybrid funds


Distribution Channel

  Advice channel
  Retirement plan channel
  Institutional channel
  Direct channel
  Supermarket channel


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    Australia
    China
    India


  Rest of World (ROW)

By Type Insights

The stock funds segment is estimated to witness significant growth during the forecast period.

Mutual funds, specifically those investing in stocks, constitute a significant segment of the financial market. These funds exhibit diverse characteristics, catering to various investor preferences. For instance, growth funds prioritize stocks with high growth potential, while income funds focus on securities yielding regular dividends. Index funds mirror a specific market index, such as the S&P 500, and sector funds zero in on a particular industry sector. Share classes within mutual funds differ based on the share of investment. For example, large-cap funds allocate a minimum of 80% of their assets to large-cap companies, which represent the top 100 firms in terms of market capitalization.

Investors can opt for dividend reinvestment plans, enabling them to reinvest their dividends to maximize returns. Tax-efficient investing strategies, such as tax-loss harvesting, help minimize tax liabilities. Bond fund yields and currency exchange risk are essential considerations for investors in bond funds. Risk management strategies, including diversification and asset allocation models, play a crucial role in mitigating potential losses. Fund manager expertise and regulatory compliance frameworks are essential factors for investors. Hedge fund strategies, financial statement audits, actively managed funds, and passive investment strategies all contribute to the evolving mutual fund landscape. Expense ratios, asset allocation models, capital gains distributions, and portfolio rebalancing techniques are essential metrics for evaluating mutual fund performance.

Inflation-adjusted returns and equity fund volatility are crucial for long-term investment planning. Alternative investment funds and exchange-traded funds (ETFs) offer additional investment opportunities, with global diversification benefits and passive investment strategies gaining popularity. Nav calculation methods and passive investment strategies further broaden the scope of mutual fund investments. According to recent studies, stock mutual fund adoption stands at 35%, with expectations of a 21% increase in industry participation over the next five years. Meanwhil

The North America Mutual Fund Market is Segmented by Fund Type (Equity, Bond, Hybrid, and More), by Investor Type (Retail, Institutional), by Management Style (Active, Passive), by Distribution Channel (Online Trading Platform, Banks, Securities Firm, Others), and by Country (USA, Canada, Mexico). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, there were 7,038 mutual funds in the United States. Compared to the previous year, this represents a decrease and is consistent with the downward trend that occurred starting in 2019, when the number of mutual funds fell below 8,000. What are mutual funds? Mutual funds are financial vehicles pulling investors’ money to buy a diversified portfolio of financial instruments. Depending on the investment fund strategy defined in the fund prospectus, mutual funds can invest money in different asset classes. These different fund types appeal differently to investors, depending on the economic climate. Some investment funds also take other factors into consideration. SRI (Socially Responsible Investment) funds, for example, only invest in companies engaging in socially- or environment-friendly activities. Mutual fund outlook Since 2000, over two in five U.S. households have owned mutual funds. Over the same period, the total net assets of these funds have more than doubled. This is likely because these funds provide an easy, relatively safe investment option that shows modest returns, which appeals to long-term investors such as those saving for retirement.

The US mutual fund industry, a cornerstone of American investment, is experiencing steady growth, projected to maintain a Compound Annual Growth Rate (CAGR) of approximately 4.22% from 2025 to 2033. In 2025, the market size is estimated at $34.35 billion. This growth is fueled by several key factors. Increasing participation from both household investors seeking diversified portfolios and institutional investors managing large sums of capital is a primary driver. The shift towards digital platforms, including discount brokerages and online mutual fund supermarkets, enhances accessibility and reduces transaction costs, further boosting market expansion. Furthermore, the growing popularity of retirement savings plans, such as 401(k)s and IRAs, significantly contributes to the industry's consistent expansion. While regulatory changes and market volatility pose potential challenges, the long-term outlook remains positive, driven by the increasing demand for professional wealth management services and the ongoing growth of the US economy. This growth, however, is not uniform across all segments. Equity funds are expected to continue their dominance, yet hybrid and bond funds are also likely to see robust growth, driven by investor diversification strategies and a focus on risk management. The distribution channels reflect this trend, with discount brokerages and online platforms gaining market share, while financial advisors continue to play a vital role in guiding high-net-worth individuals and institutional investors. Geographic distribution will show strength in urban centers and high-income areas, while regional variations will likely mirror the broader economic performance of different states. Competition among major players, including BlackRock, Vanguard, State Street, Fidelity, and others, is intense, forcing continuous innovation and the development of specialized products tailored to meet evolving investor needs. Recent developments include: November 2022: Asset manager BlackRock acquired US battery energy storage developer Jupiter Power from EnCap Investments., September 2022: BlackRock Real Assets acquired SolarZero, a leading solar and smart battery sector player based in New Zealand.. Notable trends are: US Mutual Funds Market Scenario.

Revenue for the Open-End Investment Funds industry has been increasing over the past five years. Open-end investment funds revenue has been growing slightly but remaining relatively steady at a CAGR of 0.0% to $196.1 billion over the past five years, including an expected increase of 4.2% in the current year. In addition, industry profit has climbed and comprises 33.1% of revenue in the current year. Overall, revenue has been increasing alongside overall asset growth, despite operators being forced to lower fees to meet shifting consumer preferences. The industry has encountered volatility due to the high-interest rate environment for most of the period. Higher interest rates reduce liquidity and make fixed income securities more attractive to investors due to less risk and more predictable interest payments. The industry has also encountered increased growth for ETFs and retail investors. The greatest shift in the industry has been an evolving investor preference for exchange-traded funds (ETFs). While mutual funds account for the majority of industry assets, growth in ETF assets has significantly outpaced that of mutual funds. Expenses that mutual fund investors incur have fallen from 0.5% of assets in 2018 to 0.4% in 2023, as industry operators have cut fees to attract new capital due to pressure from new funds (latest data available). Despite the high interest rate environment, the Fed slashed rates in 2024 and is anticipated to cut rates further in the latter part of 2025, which will boost asset prices. Open-end investment funds' revenue is expected to grow at a CAGR of 0.3% to $198.7 billion over the five years to 2030. The fears over inflation and a possible recession are expected to dominate the beginning of the outlook period. The Federal Reserve is expected to continue cutting interest rates as inflationary pressures ease. Investment companies' importance will continue to grow, with mutual funds and ETFs representing key channels for individual and institutional investors to access financial markets.

Domestic equity funds constituted 48 percent of the mutual fund and ETF assets in the United States in 2024, by far the most common asset class for U.S. investment funds. Following this was bond funds, then money market and world equity funds. Hybrid and other funds only comprised five percent of U.S. investment funds at this time.

While passive funds only accounted for *** trillion U.S. dollars of total assets held by mutual funds in the United States in 2010, this figure will have multiplied by 2025. Active mutual funds are funds of pooled money that is invested by a fund manager, who actively researches new investment opportunities and amends the fund's portfolio accordingly. This contrasts to passive funds, where the fund's portfolio is (usually) determined by an external stock market index such as the Dow Jones Industrial Average or the FTSE 100.

The North American mutual fund industry, a cornerstone of personal and institutional investment, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 5% from 2025 to 2033. This expansion is fueled by several key factors. Increasing retail investor participation, driven by factors such as financial literacy initiatives and the accessibility of online brokerage platforms, contributes significantly to market growth. Furthermore, institutional investors, including pension funds and endowments, continue to allocate substantial capital to mutual funds for diversification and long-term growth. The industry's diversification across fund types—equity, bond, hybrid, and money market— caters to a broad spectrum of risk tolerances and investment objectives. Geographic distribution, while concentrated in the United States, shows potential for expansion in Canada and Mexico, reflecting the increasing economic activity and financial sophistication in these regions. The competitive landscape is dominated by major players such as Vanguard, Fidelity, and BlackRock, who leverage their scale, brand recognition, and technological innovation to attract and retain clients. However, niche players and innovative fintech companies are also emerging, challenging the established order and potentially disrupting the market through specialized offerings and enhanced digital user experiences. Regulatory changes and evolving investor preferences, particularly concerning ESG (environmental, social, and governance) investing, are also shaping the industry's trajectory. The continued growth of the North American mutual fund industry is contingent upon several factors. Maintaining investor confidence amid market volatility is paramount. The industry's ability to adapt to technological advancements, including the integration of artificial intelligence and robo-advisors, will significantly influence its competitive edge. Furthermore, ongoing regulatory scrutiny and the need to transparently address concerns about fees and performance will play a crucial role in shaping investor perception and driving future growth. The industry's response to evolving investor demands, such as the increasing demand for ESG-focused funds and personalized investment solutions, will also determine its overall success in the long term. The continued expansion into new markets within North America, particularly by leveraging digital channels to reach a wider investor base, presents a significant opportunity for future growth. Recent developments include: In 2021, Fidelity Investements along with Visa backed Jumo, an emerging fintech startup which offers savings and credit products to entrepreneurs in emerging markets, as well as financial services infrastructure to partners such as eMoney operators, mobile fintech platforms and banks. it raised atotal of USD 120 million., In Dec 2021, T. Rowe Price Group, Inc. announced its acquisition of Oak Hill Advisors, L.P. (OHA), a leading alternative credit manager. The acquisition accelerates T. Rowe Price's expansion into alternative credit markets, complementing its existing global platform and ongoing strategic investments in its core investments and distribution capabilities.. Notable trends are: Market Securities Held By Mutual Funds in United States.

In 2024, 20 percent of mutual funds were held by corporate equity and municipal securities in the United States. Commercial paper, on the other hand, only accounted for two percent of mutual funds.

Graph and download economic data for Money Market Funds; Total Financial Assets, Level (MMMFFAQ027S) from Q4 1945 to Q2 2025 about MMMF, IMA, financial, assets, and USA.

View monthly updates and historical trends for US Mid Cap Domestic Equity Mutual Fund Flows. Source: Investment Company Institute. Track economic data wit…

View weekly updates and historical trends for US Domestic Equity Mutual Fund Flows. Source: Investment Company Institute. Track economic data with YCharts…

In 2024, 54 percent of the households in the United States owned shares in a mutual fund. This is a significant increase on the 5.7 percent recorded in 1980, but close to 52 percent found in 2022.Mutual fundsA mutual fund is a variety of collective investment vehicle managed professionally that pools money from many investors to purchase securities. They play an important role in household finances in the United States of today, most notably in retirement planning. It is commonly applied only to the forms of collective investment that are regulated and are sold to the public at large. The majority of mutual funds are what is known as ‘open-ended’, meaning that shares can be bought or sold at anytime. There are a number of advantages associated with mutual funds as opposed to direct investment in individual securities. The nature of the fund as a collective investment vehicle provides increased diversification and ease of comparison to investors. The fact that they are managed professionally, and that the investment is pooled, enables participation in investments that would normally only be available to larger investors. Mutual funds are also stable in price as daily liquidity ensures minimum loss of value. Despite several advantages, as with every aspect of investment, some disadvantages are to be considered. Fees are an inevitable part of a professionally managed fund, as is the inability to customize the investment. A common complaint is also that the investor has less control over the timing of the recognition of their gains.

View monthly updates and historical trends for US Large Cap Domestic Equity Mutual Fund Flows. Source: Investment Company Institute. Track economic data w…

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Market Size statistics on the Open-End Investment Funds industry in the US

North America Mutual Fund Market size was valued at USD 586.53 Billion in 2024 and is projected to reach USD 973.36 Billion by 2031, growing at a CAGR of 6.90% during the forecast period 2024-2031.

North America Mutual Fund Market Drivers

1. Increasing Institutional and Retail Investments The growth of mutual funds in North America is being propelled by rising involvement from both institutional and retail investors. Traditional savings accounts' low interest rates inspire people to look for mutual funds in order to increase their earnings.
2. A favourable regulatory environment A stable regulatory framework that boosts investor trust is provided by the Securities and Exchange Commission (SEC) and the Investment Company Act of 1940. Mutual fund risk management and transparency have improved as a result of recent changes like the SEC's Liquidity Risk Management Rule.
3. The Growth of ETFs and Passive Investing Because index funds and exchange-traded funds (ETFs) have lower fees and perform better than actively managed funds, investors are moving more and more towards them. In order to compete with ETFs, mutual fund companies are adjusting by launching inexpensive index funds.