The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The size of the online gambling market in the United States rose to ***** billion U.S. dollars in 2023, representing an increase of around ** percent from the previous year. This figure was forecast to increase to ***** billion U.S. dollars by 2029.

The Report Covers North America Online Gambling Companies and the Market is segmented by game type (sports betting, casino, and other game types); by device (desktop and mobile); and by geography (the United States, Canada, Mexico, and the Rest of North America). The market size and forecasts are Provided in value (USD million) for the above segments.

In a 2024 survey, it was found that the form of gambling with the highest share of participants in the United States was the lottery. Overall, 46 percent of men in the U.S. played the lottery, while 40 percent of women took part. Meanwhile, the gambling form with the largest disparity between men and women was online sports betting, with 15 percent of men saying they took part. In comparison, only six percent of women said they did so.

US Online Gambling Market size was valued to be USD 12.1 Billion in the year 2024 and it is expected to reach USD 27 Billion in 2032, at a CAGR of 11% from of 2025 to 2032.

US Online Gambling Market: Definition/ Overview

Online gambling is the activity of betting or playing games of chance on the internet. It includes a variety of gambling activities, such as sports betting, casino games, poker, and virtual games, all of which are accessible via computers, tablets, or smartphones. This type of entertainment allows people to place bets, participate in game sessions, and watch live events from anywhere they have internet access.

Online gambling has a wide range of applications, including online poker, casino games like blackjack and roulette, and sports betting, which allows users to place bets on events such as football, basketball, and horse racing.

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US Online Gambling Market Size 2025-2029

The online gambling market in US size is forecast to increase by USD 54.8 billion billion at a CAGR of 11.6% between 2024 and 2029.

The online gambling market is experiencing significant growth due to several key trends. The relaxation of government regulations in various regions is driving market expansion. Virtual reality (VR) technology is revolutionizing online gaming, offering an experience that appeals to a wide audience, including those seeking an alternative to traditional casino games or as a means to curb gambling addiction. Security and credibility concerns are being addressed through advancements in data analytics, multi-factor authentication, and blockchain technology. Sports betting and fantasy sports continue to be popular segments, with the integration of artificial intelligence and chatbots enhancing user experience. The increasing use of smartphones and LED screens for online gambling further boosts market growth. These trends are shaping the future of the online gambling industry, offering new opportunities for innovation and growth. Brand Awareness and Player Behavior are vital areas of focus, with Player Retention strategies employing Machine Learning and Artificial Intelligence to analyze trends and tailor offerings accordingly.

What will be the Size of the market During the Forecast Period?

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In the dynamic online gambling market, mobile apps have become a primary platform for engaging players. Affiliate networks play a crucial role in driving traffic and revenue for operators. Deposit and loss limits are essential player protection measures, while gamification techniques and personalized offers enhance user experience. Evolution Gaming and other game providers offer live casino games, poker rooms, and virtual reality gaming for a more experience. Data analysis and risk assessment are key components of effective player retention strategies. Compliance regulations ensure a responsible gambling environment. Company partnerships provide access to AI-powered recommendations, financial audits, and brand building tools. The market encompasses various forms of internet-based gambling, including casino games such as poker and blackjack, sports betting on soccer, rugby, and other popular events, lotteries, and bingo. Mobile devices dominate the landscape, with desktop usage declining.

Social media strategies and email support offer channels for customer acquisition and engagement. Cybersecurity measures and phone support ensure a secure and seamless experience. User experience optimization, machine learning algorithms, and random number generators contribute to the overall quality of the gaming experience. Online lotteries, bingo halls, and slot machines cater to diverse customer preferences. UI/UX design and content creation are essential for attracting and retaining players. VIP programs and welcome bonuses offer incentives for loyalty. Live chat and responsible gambling tools promote player satisfaction and trust. Match bonuses and free spins reward new and returning players. Brand building and customer segmentation strategies help operators target their audience effectively. Game mechanics, such as poker rooms and slot machines, offer a balance of skill and chance. Overall, the online gambling market continues to evolve, driven by technological advancements and changing player preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Casual gamblers
  Professional gamblers
  High-rollers


Type

  Sports betting
  Casino games
  Poker
  Bingo
  Lottery


Device

  Desktop
  Mobile


Geography

  US

By End-user Insights

The casual gamblers segment is estimated to witness significant growth during the forecast period. In the dynamic online gambling market, entities such as Game Design and User Experience play pivotal roles in catering to the preferences of diverse segments, including casual gamblers. These individuals primarily engage in gambling activities for entertainment and leisure, often favoring platforms with user-friendly interfaces and a wide range of offerings, including slots, poker, and sports betting. To retain and engage this demographic, operators incorporate various strategies. For instance, they offer promotions, bonuses, and free-play options, ensuring a rewarding and enjoyable experience. StartFragment Responsible gaming and anti-money laundering measures are integral to maintaining a secure and trustworthy environment, while software providers and payment gateways facilitate seamless transactions.EndFragment
StartFragment Market penetration and customer acq

The U.S. Online Gambling Market size was evaluated at $12.1 billion in 2023 and is slated to hit $27 billion by the end of 2032 with a CAGR of nearly 11%.

Online gambling services in the US are hosted on internet platforms that enable consumers to wager on events such as digital table games, interactive games or sporting events, including horse racing. This relatively small but robust industry has sought to capture more consumer spending on gambling services by branching out into hosting online platforms. Other platforms in the sports betting segment are newer, online-based endeavors, like DraftKings, which entered the industry in 2018. In 2020, amid the pandemic, the industry experienced booming growth, though rising operating costs hindered profit. Gambling expenditure has continued to climb as leisure time and disposable income have remained high, benefiting gambling service providers in states that legalized online gambling. Revenue for online gambling services is expected to swell at a CAGR of 30.7% to $20.0 billion through the end of 2025, including a hike of 10.3% in 2025 alone. The magnitude of revenue gains is enhanced by the industry's immaturity and the legalization of online gambling in many states in recent years. These service offerings have exploded in popularity since 2018, when the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) of 1992, which prevented states from legalizing online gambling in the future. As of May 2025, 38 US states, Washington, DC, and Puerto Rico have legalized some form of sports betting. The number of legal states has grown from 27 since 2023. Online casino gambling is legal in seven states, including Connecticut, Delaware, Michigan, New Jersey, Nevada, Pennsylvania and West Virginia. Moving forward, the industry will expand quickly but at a slower rate compared with the previous period. While it's impossible to forecast, several major states have explored legalization. Texas and California have not legalized online gambling, representing the two largest consumer markets in the US. Rising consumer spending is expected to spur revenue growth because consumers will have more income and feel more comfortable spending it on discretionary purchases. Revenue is expected to climb at a CAGR of 9.4% to $31.4 billion through the end of 2030.

The U.S. Online Gambling Market, valued at $11.68 billion, is poised for remarkable growth, driven by several key factors. The rising popularity of online gaming and sports betting due to the convenience and accessibility it offers, coupled with the legalization of sports betting in various states, has spurred market growth. Furthermore, advancements in mobile technology and the increased penetration of smartphones and tablets have made online gambling more accessible to consumers, further fueling market expansion. Recent developments include: In January 2023, Entain announced the acquisition of BetEnt B.V., an online betting and gaming website. The acquisition is aimed at providing customers with various product offerings. , In October 2022, Betsson AB acquired 80% shares in KickerTech Malta Limited, a B2B sportsbook operator. This acquisition helped Betsson to grow its B2B client base and provide additional scalable technology. .

North America Online Gambling Market size is valued at USD 13.08 Billion in 2023 and is anticipated to reach USD 32.94 Billion by 2031, growing at a CAGR of 12.3% from 2024 to 2031.

Key Market Drivers:

Gradual Legalization and Regulation: The increasing legalization and regulation of online gambling across various states in the U.S. have created a favorable environment for operators. As of 2023, the U.S. online gambling market was projected to reach USD 5.97 Billion by 2025, reflecting the impact of these regulatory changes on market growth.

Technological Advancements: Innovations in technology, such as artificial intelligence (AI), machine learning, and secure payment systems, are enhancing user experiences and operational efficiencies. AI is utilized for customer behavior analysis and personalized services, which significantly boosts customer retention and satisfaction.

The North American online gambling market is experiencing robust growth, driven by increasing smartphone penetration, the legalization of online gambling in several states, and the rising popularity of mobile gaming. The market's Compound Annual Growth Rate (CAGR) of 11.78% from 2019 to 2024 suggests a significant expansion, and this momentum is expected to continue through 2033. Sports betting, fueled by major sporting events and sophisticated betting platforms, constitutes a substantial portion of this market. Simultaneously, casino games, including slots, poker, and live casino options, are witnessing substantial growth due to enhanced user experience and accessibility via mobile devices. The United States dominates the North American market, owing to its large population and the progressive legalization efforts across various states. Canada and Mexico, while smaller contributors, are also demonstrating significant growth trajectories, propelled by similar factors of increased internet penetration and changing regulatory landscapes. Competition is intense, with established players like 888 Holdings, DraftKings, and Flutter Entertainment vying for market share alongside newer entrants. The continued expansion of regulated online gambling will be crucial for market growth, alongside technological advancements that enhance player experience and security. The market faces challenges such as regulations varying across different states and jurisdictions, concerns about responsible gambling, and the potential for increased competition. However, the overall market outlook remains positive, projecting considerable expansion over the forecast period. The segmentation of the market further illuminates its diverse components. The mobile segment is rapidly overtaking desktop, reflecting the pervasive use of smartphones and tablets. This trend necessitates ongoing investment in mobile-optimized platforms and user interfaces. Different game types attract varied demographics, creating opportunities for targeted marketing and product development. For instance, sports betting platforms might focus on attracting millennial and Gen Z audiences through innovative features and partnerships, while casino platforms could leverage loyalty programs and VIP experiences to retain high-value players. Therefore, a nuanced understanding of each segment and its specific growth drivers is vital for strategic success in this dynamic and evolving market. By carefully navigating regulatory complexities and focusing on player experience, companies can capitalize on the significant growth opportunities presented by the North American online gambling market. Recent developments include: July 2022: 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. William Hill is a popular online gambling platform brand., May 2022: DraftKings acquired Golden Nugget Online Gaming (GNOG). With this acquisition, DraftKings is able to increase its reach into new client demographics by utilizing the well-known brand of Golden Nugget. Through GNOG's distinctive capabilities, such as Live Dealer, and DraftKings' vertically integrated tech stack, it will also improve the combined company's gaming product offerings., July 2021: The Flutter Entertainment subsidiary FanDuel Group expanded its FanDuel Casino offers in New Jersey and Michigan. The official launch of FanDuel Group's standalone, FanDuel-branded FanDuel Casino product in New Jersey on iOS, Android, and desktop was announced. Customers of Michigan's FanDuel Casino can now play Evolution's live dealer games.. Notable trends are: The Increasing Adoption of Internet and Internet-based Devices Supports Market Growth..

The Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, and Bingo), End User (Desktop and Mobile), and Geography (North America, Europe, and Rest of the World). The Report Offers Market Size and Values in (USD) During the Forecast Period for the Above Segments.

United States Online Gambling Market was valued at USD 9.5 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 8.9% through 2029F.

The size of the United States Online Gambling Market was valued at USD 5.12 Million in 2023 and is projected to reach USD 14.93 Million by 2032, with an expected CAGR of 16.52% during the forecast period. Online gambling, also known as iGaming, refers to any form of gambling conducted over the internet. This includes activities such as virtual poker, online casinos, and sports betting. Online gambling involves placing bets or wagers on games or events with uncertain outcomes through internet-based platforms. These platforms offer a variety of games, including traditional casino games like blackjack and roulette, as well as newer forms of gambling like esports betting. The convenience and accessibility of online gambling have contributed to its rapid growth, allowing users to participate from anywhere with an internet connection. Recent developments include: In September 2022, Caesars Entertainment launched its most advanced sports betting and iGaming platform, Caesars Sportsbook & Casino in Pennsylvania. Featuring the introduction, the state will have access to a significantly improved, feature-rich version of the Caesars Sportsbook & Casino app with mobile sports betting and casino games befitting of a Caesar., In July 2022, EveryMatrix, a provider of B2B iGaming platforms, signed a distribution agreement with 888casion, part of 888 Holdings PLC, one of the world's leading online gaming and betting companies. Through this partnership, EveryMatrix is extending its reach into the thriving United States market, where the supplier is already operating from a Miami-based commercial hub., In January 2022, In New York, BetMGM launched its online sportsbook. The BetMGM app provides a user-friendly sports betting experience, allowing people to customize pre-game, in-play, futures, and parlay wagers.. Key drivers for this market are: Increasing Popularity of Online Gambling, Advancement In Security, Encryption, and Streaming Technology. Potential restraints include: Regulatory Uncertainty And Compliance. Notable trends are: Consumer's Inclination Towards Gambling Culture.

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Casinos And Gambling Market Size 2025-2029

The casinos and gambling market size is forecast to increase by USD 165.3 billion, at a CAGR of 11.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of online gambling and the expanding use of social media marketing by casino operators. The shift towards digital platforms and streaming has opened new avenues for casino businesses, enabling them to reach a broader audience and offer more convenient gaming experiences. This trend is further fueled by the socio-economic impact of casinos, which contributes to local economies through job creation and revenue generation. However, the market is not without challenges. Regulatory frameworks and societal concerns regarding problem gambling continue to pose significant obstacles. The need for stricter regulations to protect consumers and mitigate potential harm is increasingly important.
Additionally, the intensifying competition among casino operators necessitates continuous innovation and differentiation to attract and retain customers. To capitalize on opportunities and navigate challenges effectively, companies must stay informed of market trends and consumer preferences, while adhering to regulatory requirements and ethical business practices.

What will be the Size of the Casinos And Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping various sectors. Sports betting, a significant segment, experiences ongoing shifts in consumer preferences and regulatory requirements. Operating costs, a crucial factor, are influenced by advancements in technology and increasing competition. Access control and security protocols are continually refined to ensure a safe gaming environment. Behavioral patterns of players, driven by mobile casinos and social media marketing, are reshaping customer engagement strategies. Loyalty programs and VIP schemes are increasingly leveraged to retain customers, while compliance training and responsible gambling initiatives address regulatory demands and ethical concerns. Slot machines, a staple of casino gaming, undergo continuous innovation in game mechanics and design, from interior elements to sound systems and progressive jackpots.

Casino management systems, including customer support and house edge optimization, are essential for efficient operations. Free spins and affiliate marketing are popular promotional tools, while casino games, from table games to live dealer options, cater to diverse player demographics. Marketing expenditure and marketing strategies are crucial for attracting and retaining customers. Software providers and online casinos offer various payment gateways and wagering requirements to accommodate diverse player needs. Customer service, including live chat and email support, is vital for addressing player inquiries and concerns. Fraud prevention and player tracking are essential for maintaining security and ensuring fair play. Anti-money laundering (AML) measures are implemented to comply with regulatory requirements and maintain a reputable image.Overall, the market remains an ever-evolving landscape, requiring continuous adaptation and innovation.

How is this Casinos And Gambling Industry segmented?

The casinos and gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Poker
  Blackjack
  Craps
  Lottery
  Others


Platform

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The poker segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, with various entities shaping its dynamics. Poker, a popular card game, held a substantial share in 2024 due to its increasing popularity, especially online. Online poker has attracted a massive following worldwide, contributing to a surge in the number of players. This trend is further fueled by the proliferation of online gambling platforms, offering not only poker but also other casino games. Live casino games have also emerged, adding to the demand for poker and other offerings. These games can be accessed on desktops and mobile devices, catering to diverse player preferences.

Casino design, loyalty programs, and social media marketing are essential elements in attracting and retaining customers. Compliance training, customer service, and securit

The size of the North America Online Gambling Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.78% during the forecast period. Online gambling, also known as iGaming, refers to any form of gambling conducted over the internet. This includes activities such as virtual poker, online casinos, and sports betting. Online gambling involves placing bets or wagers on games or events with uncertain outcomes through internet-based platforms. These platforms offer a variety of games, including traditional casino games like blackjack and roulette, as well as newer forms of gambling like esports betting. The convenience and accessibility of online gambling have contributed to its rapid growth, allowing users to participate from anywhere with an internet connection. Recent developments include: July 2022: 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. William Hill is a popular online gambling platform brand., May 2022: DraftKings acquired Golden Nugget Online Gaming (GNOG). With this acquisition, DraftKings is able to increase its reach into new client demographics by utilizing the well-known brand of Golden Nugget. Through GNOG's distinctive capabilities, such as Live Dealer, and DraftKings' vertically integrated tech stack, it will also improve the combined company's gaming product offerings., July 2021: The Flutter Entertainment subsidiary FanDuel Group expanded its FanDuel Casino offers in New Jersey and Michigan. The official launch of FanDuel Group's standalone, FanDuel-branded FanDuel Casino product in New Jersey on iOS, Android, and desktop was announced. Customers of Michigan's FanDuel Casino can now play Evolution's live dealer games.. Key drivers for this market are: Shift in Shopping Mode Preferences of the people, Increasing Urbanization; Growing Disposable Income. Potential restraints include: High-priced products and additional delivery charges, Inconsistency in product quality. Notable trends are: The Increasing Adoption of Internet and Internet-based Devices Supports Market Growth..

Gambling Market Outlook

The global gambling market size was valued at approximately $516 billion in 2023 and is projected to reach around $876 billion by 2032, with a compound annual growth rate (CAGR) of 6.2% over the forecast period. This significant growth is driven by several factors including technological advancements, the proliferation of online gambling platforms, and the relaxation of gambling regulations in various regions.

One of the primary growth drivers for the gambling market is the rapid digitalization and widespread adoption of smartphones and internet connectivity. As more consumers gain access to high-speed internet and mobile devices, the convenience and accessibility of online gambling platforms have seen a substantial increase. This shift from traditional to online gambling has expanded the market's reach and attracted a broader demographic, contributing to its robust growth. Additionally, the incorporation of advanced technologies such as artificial intelligence and virtual reality has enhanced the user experience, making gambling more engaging and interactive.

Moreover, the liberalization of gambling laws and regulations in several countries has significantly propelled market growth. Governments around the world are recognizing the economic benefits associated with legalized gambling, including job creation, tourism, and substantial tax revenues. This has led to the opening of new markets and the expansion of existing ones. For example, the legalization of sports betting in the United States has spurred a surge in market activity, with numerous states embracing the new regulation and witnessing a surge in both online and offline gambling activities.

Another critical factor contributing to the market's growth is the evolving consumer behavior and increased disposable income. As societies become more affluent, discretionary spending on entertainment activities, including gambling, tends to rise. The growing acceptance of gambling as a mainstream form of entertainment and the high-profile endorsements by celebrities and sports leagues have also played a role in normalizing gambling activities, further driving market expansion. Additionally, the COVID-19 pandemic has accelerated the shift towards online gambling, as restrictions on physical venues have led consumers to explore digital alternatives.

The rise of Social Casino games has also contributed to the expansion of the gambling market. These games, which simulate casino games but do not require real money wagers, have gained immense popularity on social media platforms and mobile apps. They offer players the thrill of casino gaming without the financial risk, making them appealing to a broad audience. Social Casino games often incorporate social elements, such as leaderboards and friend challenges, enhancing the user experience and engagement. This segment's growth is driven by the increasing use of mobile devices and the integration of social features, which attract both seasoned gamers and casual players looking for entertainment.

From a regional perspective, Asia Pacific stands out as a significant market for gambling, driven by the growing middle-class population and increasing disposable incomes. Countries such as China, Japan, and India are witnessing a surge in gambling activities, both online and offline. North America and Europe also present substantial growth opportunities, with the former benefiting from recent regulatory changes and the latter from a well-established gambling culture. Latin America and the Middle East & Africa regions are emerging markets, showing promising growth potential due to increasing internet penetration and a youthful population.

Type Analysis

The gambling market is categorized into various types, including Casino, Sports Betting, Lottery, Poker, Bingo, and Others. The casino segment is one of the largest and most traditional forms of gambling. Casinos offer a wide range of games, including slot machines, blackjack, roulette, and poker. The allure of the casino experience, combined with the potential for high returns, makes this segment particularly attractive. The rise of integrated casino resorts, which combine gambling with hospitality and entertainment, has further boosted this segment's growth. Additionally, the advent of live dealer games in online casinos has captured the attention of players seeking an immersive experience.

Sports betting is another rapidly gro

The U.S. Online Gambling market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

The North America online gambling market size attained a value of USD 13.07 Billion in 2024. The market is expected to grow at a CAGR of 9.07% between 2025 and 2034, reaching almost USD 31.14 Billion by 2034.

When surveyed in August 2024, it was found that ** percent of adults in the United States participated in online sports betting. Meanwhile, ***** percent said they played online casino games and slot machines. Online gambling landscape in the U.S. The legal status of online gambling varies from state to state in the U.S., with only a handful of states having fully legalized iGaming as of December 2023. Among these were *************************************. Meanwhile, state legislators have been more lenient with other forms of gambling, with ** states having legalized sports betting as of September 2024. How big is the online gambling market in the U.S.? Since the legalization of sports betting at a federal level in 2018, the market size of the online gambling industry in the U.S. has grown significantly, reaching nearly ** billion U.S. dollars in 2023. This is also reflected in participation rates, with the share of U.S. adults taking part in iGaming and sports betting increasing between 2021 and 2023.