In 2024, digital video advertising spending in the United States was estimated at **** billion U.S. dollars. According to the source’s calculations, the spending ******* in between 2020 to 2023. You say goodbye television, I say hello digital video Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiable Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

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Digital Video Advertising Market Size 2025-2029

The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing popularity of in-app advertising and the rising spending on online video and Connected Television (CTV) advertising. However, this market faces challenges as well. The growing use of advertisement blocking solutions poses a significant obstacle, with consumers increasingly adopting ad-blockers to avoid intrusive ads. GDPR and CCPA compliance safeguard consumer privacy, while conversion rate and mid-roll ads drive sales.
Advertisers must navigate this challenge by implementing non-intrusive ad formats and focusing on delivering value to consumers. To capitalize on the market's opportunities, companies must stay abreast of the latest trends and consumer preferences, while also addressing the challenges to effectively engage audiences and maximize ROI. This trend is driven by the increasing consumption of digital content on mobile devices and smart TVs, providing advertisers with a vast audience base.

What will be the Size of the Digital Video Advertising Market during the forecast period?

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The market continues to evolve, with private marketplaces (PMPs) gaining traction as brands seek more control over their video content strategy and improved user experience (UX). Brand safety and ad quality scores are paramount, driving the demand for advanced competitive analysis tools. Influencer marketing and call-to-actions (CTAs) are essential components of effective video ad campaigns, with landing page optimization and programmatic guaranteed deals further enhancing campaign performance.

Video content production and viewability measurement are crucial aspects of video analytics dashboards, enabling businesses to optimize their social video advertising efforts in the open auction environment. Video ad spend is projected to increase significantly, fueled by the growing popularity of video content distribution across various platforms. New technologies, such as smart radio and voice over IP, are enabling seamless communication between terrestrial users and mobile radios, leading to increased interoperability and range accessibility.

How is this Digital Video Advertising Industry segmented?

The digital video advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Service Type

  In-Stream video ads
  Out-Stream video ads
  Linear video ads
  Nonlinear video ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The Retail segment is estimated to witness significant growth during the forecast period. In the dynamic the market, various entities play pivotal roles in delivering effective and engaging campaigns for businesses. Marketers and brands leverage video ad serving to deliver skippable ads, ensuring a better user experience. Demand-side platforms (DSPs) facilitate real-time bidding (RTB) and frequency capping, optimizing ad delivery and preventing ad overexposure. Dynamic ad insertion and out-stream video ads expand reach, while ad fraud detection and verification maintain transparency and trust. Native video ads blend seamlessly with content, and programmatic advertising streamlines the buying process. Completion rate and click-through rate (CTR) are essential metrics, with over-the-top (OTT) ads and in-stream video ads catering to diverse audience preferences.

Brands invest in ad creative production and A/B testing for optimal campaign performance. Behavioral targeting, contextual targeting, and demographic targeting refine audience reach. Inventory management, creative optimization, and cross-device tracking ensure efficient ad delivery across platforms. Ad exchanges and header bidding enable competition among multiple buyers, driving up yields. Unskippable ads and interactive video ads capture user attention, while personalized video ads build stronger connections. Technological advancements, such as video player technology and attribution modeling, enhance the overall effectiveness of digital video advertising. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted access to their

Connected TV (CTV) advertising spending in the United States added up to **** billion U.S. dollars in 2024, marking a ** percent increase from the previous year's value of **** billion. Social media video ad spending amounted to **** billion dollars, while online video ad spending rose to **** billion.

The average ad spending per internet user in the 'Video Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total **** U.S. dollars (+***** percent). After the ninth consecutive increasing year, the indicator is estimated to reach ****** U.S. dollars and therefore a new peak in 2028. Notably, the average ad spending per internet user of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the ad spending and ad spending growth. The Statista Market Insights cover a broad range of additional markets.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of ***** billion U.S. dollars between 2019 and 2028. Find other insights concerning similar markets and segments, such as a comparison of revenue in Canada and a comparison of ad spending in Spain.The Statista Market Insights cover a broad range of additional markets.

In 2021, digital video advertising was expected to attract **** billion U.S. dollars in spending worldwide and the source projected that the expenditure would increase to *** billion by 2024. In the U.S., the spending is forecast to increase from ***** to ***** billion in the same period.

Over the forecast period until 2028, the average ad spending per internet user is forecast to exhibit fluctuations among the two segments. Only for the segment Video ads mobile, a significant increase can be observed over the forecast period. Here, the indicator exhibits a difference of ****** U.S. dollars between 2019 and 2028. Find other insights concerning similar markets and segments, such as a comparison of ad spending growth in the United States and a comparison of average revenue per user (ARPU) in the United States. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Digital Video Advertising' segment of the advertising market in the United States was modeled to be ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************* U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

The North America Digital Advertising Market would witness market growth of 13.6% CAGR during the forecast period (2023-2030). Driving traffic to websites is a fundamental use of digital advertising. Whether through search engine advertising, display ads, or social media promotion, businesses aim

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Programmatic Advertising Spending Market Size 2025-2029

The programmatic advertising spending market size is forecast to increase by USD 892.7 billion, at a CAGR of 38.1% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing trend toward online shopping and the high penetration of augmented reality (AR) technology in the advertising sector. Consumers' preference for digital channels has led to a surge in programmatic ad spending, providing businesses with unprecedented opportunities to reach their audiences effectively. AR technology, with its ability to create immersive and interactive ad experiences, is revolutionizing the way brands engage consumers, further fueling market growth. However, the market faces challenges that necessitate strategic navigation.
The low transparency in the programmatic advertising ecosystem poses a significant obstacle for marketers, making it difficult to assess the effectiveness and value of their ad spend. Addressing this challenge through increased transparency and accountability measures will be crucial for businesses looking to optimize their programmatic advertising strategies and maximize their returns.

What will be the Size of the Programmatic Advertising Spending Market during the forecast period?

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Programmatic advertising spending continues to evolve, driven by the intersection of real-time data, automation, and advanced technologies. Cross-device tracking and performance measurement enable advertisers to reach consumers consistently across various touchpoints. Real-time bidding (RTB) and header bidding allow for efficient and effective campaign management, while frequency capping and demographic targeting ensure brand safety and audience segmentation. Machine learning algorithms and predictive analytics optimize ad creative and audience engagement, driving conversions. Social media advertising and private marketplaces offer new opportunities for reach and transparency. Programmatic direct and first-party data enable data-driven decision making, enhancing agile marketing strategies. Transparency and accountability remain crucial, with ad fraud detection and brand safety measures evolving to address emerging challenges.

Contextual targeting and targeting options expand reach and relevance, while supply-side platforms and ad exchanges facilitate the buying and selling of ad inventory. The programmatic landscape continues to unfold, with digital out-of-home (DOOH), native advertising, and automated optimization shaping the future of programmatic advertising. Artificial intelligence (AI) and real-time data further enhance the capabilities of programmatic platforms, enabling more effective and efficient advertising strategies.

How is this Programmatic Advertising Spending Industry segmented?

The programmatic advertising spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Open auction
  Automated guaranteed
  Invitation-only
  Unreserved fixed-rate


Type

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Application Insights

The open auction segment is estimated to witness significant growth during the forecast period.

The market is characterized by the integration of various advanced technologies and strategies to deliver targeted and personalized ads in real-time. Cross-device tracking enables advertisers to follow consumers across multiple devices, providing a more comprehensive understanding of their behavior and preferences. Performance measurement tools help advertisers assess the effectiveness of their campaigns, while real-time data fuels real-time bidding (RTB) and automated optimization. Privacy regulations, such as GDPR and CCPA, have brought about stricter data handling practices, necessitating the use of first-party data and data-driven decision making. Demand-side platforms (DSPs) and supply-side platforms (SSPs) facilitate programmatic bidding, allowing advertisers to place bids on ad inventory in real-time.

Frequency capping, demographic targeting, and audience segmentation are crucial targeting options to ensure efficient ad delivery and minimize ad waste. Brand safety and transparency and accountability are essential considerations, with ad fraud detection and predictive analytics playing key roles in maintaining trust and confidence in the digital advertising ecosystem. Native advertising, video ad

The global Social Video Advertising market is poised for robust expansion, projected to reach an estimated market size of approximately USD 150,000 million by 2025. This growth is underpinned by a compelling Compound Annual Growth Rate (CAGR) of XX% during the forecast period of 2025-2033. The escalating consumption of video content across social media platforms, coupled with advertisers' increasing recognition of video's superior engagement capabilities, fuels this upward trajectory. Advancements in ad technology, including programmatic buying and AI-driven targeting, are further optimizing campaign effectiveness and ROI, making social video advertising an indispensable component of modern marketing strategies. The market is being propelled by the demand for immersive and interactive advertising experiences that resonate deeply with consumers. Key market drivers include the pervasive adoption of smartphones, the proliferation of high-speed internet access, and the inherent virality of video content on social networks. The platform segment is dominated by Social Ad Platforms, with Social Ad Services and Social Advertising Consulting playing crucial supporting roles. In terms of application, Retail & CPG leads the adoption, followed by sectors like Healthcare and Banking, Financial Service & Insurance, all recognizing the power of social video to drive brand awareness, customer acquisition, and sales. Despite the immense growth potential, challenges such as ad fatigue, privacy concerns, and the need for continuous content innovation present key restraints that market players must address to sustain momentum. The Asia Pacific region is anticipated to emerge as a significant growth engine, driven by its large and increasingly digitally connected population, alongside established markets like North America and Europe continuing their strong performance. This report provides an in-depth analysis of the global Social Video Advertising market, exploring its current landscape, future trajectory, and key influencing factors. We delve into market concentration, product innovations, regional dynamics, emerging trends, and the competitive environment, offering valuable insights for stakeholders. The market is projected to witness substantial growth, driven by evolving consumer behavior and advancements in digital advertising technologies.

The graph presents the upfront digital video advertising spending in the United States from 2016 to 2020. In 2018, the amount spent on digital video advertising upfront was **** billion U.S. dollars, and it is estimated to reach **** billion U.S. dollars in 2020.

The performance of the Online Video Downloads (Transactional Video On Demand) industry has been under pressure as Subscription Video On Demand (SVOD) services continue to dominate the landscape. SVOD platforms, like Netflix and Disney+, have a clear advantage, having invested heavily in original and exclusive content, fostering user loyalty and driving constant engagement. As SVOD continues gaining traction because of cost-effectiveness and content variety, the TVOD model struggles to sustain user engagement because of its transactional nature. To counteract falling revenues, TVOD providers, such as Amazon Prime Video, rely on hybrid models, offering subscription and transactional video services to maintain market relevance. Through the end of 2025, industry revenue has dropped at a CAGR of 9.0% to reach $4.0 billion, including an anticipated 1.4% drop in 2025 alone. The industry faces heightened competition in a rapidly saturated market, forcing providers to cater to specific audiences or develop hybrid models. As consumers increasingly reach their subscription limit, brought on by increasing fees and subscription fatigue, some households resort to canceling subscriptions or opting for free ad-supported services, straining premium TVOD providers. However, TVOD providers are fighting back, introducing co-exclusive licensing deals, allowing them to offer high-profile content simultaneously with larger platforms, offering broader audience reach and content distinctiveness. Profit has fallen over the past five years, reaching 13.9% of industry revenue in 2025. Climbing competition and market saturation have caused online video download providers to strengthen marketing expenditures to garner demand. Through the five years to 2030, TVOD providers will face significantly more challenges because of likely industry consolidation triggered by a plateau in stand-alone subscriptions. As consumer fatigue over managing multiple subscriptions increases, bundled offers with platforms like SVOD will become more prominent. TVOD providers will need to piggyback on the marketing power of larger platforms to reach a broader audience. As the smartphone viewing experience gets enhanced by the 5G rollout, TVOD providers will need to optimize their services for mobile users to stay competitive. However, reducing theatrical exclusivity windows could further weaken traditional TVOD services, as movies will be accessible to consumers sooner on SVOD platforms, thereby diminishing the perceived value of individual titles on TVOD. Industry revenue will drop at a CAGR of 1.4% to reach $3.7 billion in 2030.

During a June 2021 survey carried out in the United States, **** percent of responding internet users aged 18 to 24 stated that an ad being played more than once was the issue that frustrated them most about advertising in ad-supported video content. This was the top issue for all age groups but one. For 55 to 64 year-olds, too many ads were the main problem.

The booming Video Ad Insertion Platform market is projected to reach $15.2 Billion by 2033, driven by increased video consumption and advanced programmatic advertising. Explore market trends, key players (Vidillion, Microsoft, Adobe), and regional growth in this comprehensive analysis.

Global In-App Advertising Market size valued at US$ 168.96 Million in 2023, set to reach US$ 486.55 Million by 2032 at a CAGR of 12.47% from 2024 to 2032.

The Pay-Per-Click (PPC) advertising services market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies across diverse sectors. While the exact market size for 2025 isn't provided, considering the global digital advertising landscape and average growth rates across similar sectors, a reasonable estimate would place the 2025 market size at approximately $250 billion. This market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors: the expanding e-commerce sector demanding targeted advertising, the rising popularity of social media marketing campaigns, and the continuous innovation in advertising technologies that allow for increasingly sophisticated targeting and measurement. The diverse segments, encompassing search, display, shopping, video, and social media advertising across various applications like e-commerce, travel, and finance, contribute to the market's overall expansion. Significant regional variations exist, with North America and Europe holding the largest market shares initially, followed by Asia-Pacific exhibiting rapid growth. However, the increasing internet penetration and smartphone usage in emerging markets will likely fuel the growth of the PPC advertising service market in regions like Asia-Pacific and Middle East & Africa over the forecast period. Factors like increasing competition, evolving user behavior, and evolving privacy regulations represent potential restraints; however, continuous innovation in advertising technology and the strategic adoption of PPC by businesses of all sizes are expected to mitigate these challenges. The continued reliance on data-driven decision-making and performance marketing further underscores the market's resilience and prospects for sustained growth.