In 2024, the dollar share of private labels in U.S. food and non-food departments was highest among refrigerated products, with a 36.4 percent share. This was followed by general merchandise with 33.4 percent of the products in this department labeled as store brands.

The United States private label food market size was valued at USD 145.63 billion in 2024 and is projected to reach USD 283.36 billion by 2030, growing at a CAGR of 11.73% from 2024 to 2030.

In 2024, private label products accounted for 67.4 billion units out of the total consumer packaged goods' sales volume. This represented an increase compared to the previous year, when the private label unit sales amounted to around 65.8 billions.

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Private Label Food And Beverages Market Size 2025-2029

The private label food and beverages market size is forecast to increase by USD 204.6 billion at a CAGR of 6.9% between 2024 and 2029.

The private label food and beverage market is witnessing significant growth due to several key trends. The increasing preference for healthier food options, such as non-GMO, organic, and gluten-free, is driving the demand for private label products in various categories, including soup, coffee, ice cream, yogurt, chocolate, tea, meat, condiments, sauces, dressings, bakery products, and baby food. Furthermore, the rise of e-commerce platforms is enabling private label brands to expand their reach and penetrate new markets, especially in niche categories like alcoholic drinks, premium chocolate, confectionery, olive oil, savory snacks, cheese, and bottled water. However, challenges such as maintaining product quality and consistency, ensuring food safety, and effective packaging design remain crucial for private label companies to succeed in this competitive landscape.

What will be the Size of the Market During the Forecast Period?

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The private label food and beverage market encompasses a diverse range of products sold under the brand names of retailers rather than recognized manufacturers. This market segment includes offerings from convenience stores, dollar stores, general merchandise retailers, department stores, e-retailers, and others. Market size is significant, with continued growth driven by consumer preferences for affordable, convenient, and high-quality options. Clean label products, non-GMO offerings, and transparent labeling are increasingly popular trends, reflecting a focus on health and wellness.
Private label product categories span bakery items, dairy, meat, and condiments and sauces. Retailers continually strive to enhance product quality, meeting evolving consumer demands and expectations. The private label food and beverage market's growth trajectory remains strong, as retailers leverage their brand recognition and consumer trust to capture market share in various product categories.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Food
  Beverages


Geography

  Europe

    Germany
    UK


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Private label food and beverages are a significant category In the US retail market, with supermarkets, hypermarkets, grocery stores, hard discount stores, dollar stores, and convenience stores serving as the primary distribution channels. The expansion of private label companies In the US is a key growth driver for this segment. For instance, Aldi Stores, a German-owned chain known for its affordable prices and private label brands, expanded its footprint In the Southeast region in 2023, opening new locations throughout Louisiana. With a 15,000 square meter retail space, Aldi's new store in Shenzhen, China, is strategically located near the North high-speed rail station In the Longhua district.

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The offline segment was valued at USD 312.20 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is a significant sector, with consumers increasingly preferring these products as cost-effective alternatives to branded items. Retailers, including supermarkets and hypermarkets, convenience stores, dollar stores, general merchandise retailers, department stores, e-retailers, and others, have been investing heavily in brand development and product promotion. Private labels cater to various categories such as non-GMO bakery products, cereals, dairy products, yogurt, ice cream, baby food, poultry, eggs, fish, condiments and sauces, deli dressings, salads, gravies and sauces, general food, savory snacks, confectionery, soup, processed food, coffee, tea, bottled water, juices, carbonated beverages, sports drinks, alcoholic drinks, and more. These offerings are access

Processed fruit and vegetables were the leading private label packaged food category in terms of market share in the U.S. in 2022, at **** percent. Store brand edible oils followed with a **** percent market share.

USD 136.47 Billion in 2024; projected USD 228.4 Billion by 2033; CAGR 5.97%.

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US Private-Label Food And Beverage Market Size 2025-2029

The us private-label food and beverage market size is forecast to increase by USD 52.2 billion at a CAGR of 7.1% between 2024 and 2029.

The Private-Label Food and Beverage market in the US is witnessing significant growth, driven by the increasing dollar value share of private label brands. Consumers are increasingly turning to private label options due to their perceived value and quality, which is challenging traditional branded players. Another trend shaping the market is the rising demand for private label organic food and beverages, reflecting the growing health consciousness among consumers. However, the market faces challenges, including the low penetration of private label food and beverage companies in certain categories, which presents both opportunities for expansion and competition. Companies looking to capitalize on market opportunities should focus on expanding their private label offerings in underpenetrated categories and catering to the growing demand for organic options. Simultaneously, navigating the challenges of market competition and consumer preferences for quality and value will be crucial for success.

What will be the size of the US Private-Label Food And Beverage Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The private-label food and beverage market in the US is experiencing significant dynamics and trends, shaped by advancements in food technology, digital marketing strategies, and stringent food safety regulations. Food microbiology plays a crucial role in ensuring food safety and authenticity, while food fraud detection technologies help prevent adulteration. Ingredient standardization and allergen management are essential for maintaining brand loyalty and catering to diverse consumer needs. Product recalls can significantly impact market performance, emphasizing the importance of effective supply chain transparency and traceability. Food technology innovations, such as plant-based foods, probiotics and prebiotics, and personalized nutrition, are reshaping consumer preferences. Market segmentation analysis and customer segmentation are vital for targeting specific demographics and optimizing sales forecasting. Digital marketing strategies, including influencer marketing and pay-per-click (PPC) advertising, are increasingly popular for reaching wider audiences. Food labeling regulations, food chemistry, and data analytics are critical components of food product development and marketing. Food trends forecasting and contract manufacturing help companies stay competitive and adapt to evolving consumer demands. E-commerce fulfillment and packaging technology enable businesses to reach customers more efficiently and effectively, while alternative proteins and dietary supplements cater to the growing demand for healthier options. Customer feedback analysis and sales forecasting are essential tools for managing product lifecycle and optimizing market performance.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductPrivate-label foodPrivate-label beverageDistribution ChannelOfflineOnlineEnd-userRetail consumersFoodservice and hospitalityGeographyNorth AmericaUS

By Product Insights

The private-label food segment is estimated to witness significant growth during the forecast period.

In the private-label food market, companies prioritize product differentiation through premiumization and expansion of specialty offerings. ALDI, for example, introduces a high-end private-label brand, Specially Selected, which includes dairy, frozen foods, pantry staples, and snacks and sweets. Notable products under this brand are Specially Selected Blue Cheese Stuffed Queen Olives and Specially Selected Super Premium Chocolate Ice Cream. Quality control and non-GMO verification are crucial aspects of private-label food production. Shelf life and ingredient labeling are essential for consumer trust. Packaging innovations cater to sustainability initiatives, such as circular economy and waste reduction, while fair trade practices enhance brand development. Product formulation focuses on artificial sweeteners, functional ingredients, and catering to food allergies. Inventory management, employee training, and pricing strategies ensure efficient supply chain operations. Organic certification, haccp certification, and food safety audits maintain regulatory compliance. New product development, market research, and health and wellness trends drive innovation. Beverage production, food waste management, and retail partnerships strengthen

Private Label Food And Beverages Market size was valued at USD 431.99 Billion in 2024 and is projected to reach USD 709.26 Billion by 2032, growing at a CAGR of 7.35% during the forecast period 2026-2032.Global Private Label Food And Beverages Market DriversThe market drivers for the Private Label Food And Beverages Market can be influenced by various factors. These may include:Cost Savings & Value for Money: Because private label products are often more affordable than national brands, consumers are drawn to them. Private labels are an appealing alternative since they are less expensive, particularly in recessionary times.Retailers' Attention Is Focused on Private Labels: Retailers have been making investments to grow and advertise their private label businesses. Private label items now place more of an emphasis on quality and innovation, which helps to win over customers' loyalty and trust.Customer Perception and Trust: Confidence has grown as a result of favorable customer experiences with private label goods. More customers are inclined to select private label products over established brands as long as shops make the necessary investments to uphold quality and satisfy customer expectations.Innovation and customisation: To provide distinctive and superior private label items, retailers are investing more and more in product innovation and customisation. Private brands are able to stand out and attract a wider range of customers thanks to this innovation.Retailer Control Over Supply Chain: When it comes to private label products, retailers have more influence over the supply chain. They can maintain consistent product quality, effectively manage inventories, and react swiftly to shifting consumer preferences thanks to this control.Growth of E-Commerce: Retailers now have a platform to display and sell their private label products directly to customers thanks to the expansion of e-commerce. Customers can conveniently obtain a variety of private label solutions through online channels.Consumer Preferences for Regional and Eco-Friendly Products: Retailers frequently source locally for their private label lines, stressing freshness and environmental responsibility. This has helped private label items, which have profited from the increased focus on sustainability and support for small businesses.Better Packaging and Quality: Retailers have made investments to raise the caliber of their private label merchandise on par with or better than national brands. Furthermore, private label items' appealing and educational packaging has added to their attractiveness on store shelves.Global Retailer Expansion: Private label product growth has been aided by the big retailers' foreign market expansion. Retailers use the power of their brands to reach a wider audience with private label products.

Dairy was the leading packaged food category in terms of private label market size in the U.S. in 2022, with more than ** billion U.S. dollars. Store brand baked goods followed with a market size of close to **** billion dollars.

Explore the booming Packaged Food Private Label market size, CAGR, drivers, and key trends from 2025-2033. Discover leading companies and regional growth in this comprehensive analysis.

Sales of private label food and beverage products peaked in the United States in 2023. In that year, sales totaled *** billion U.S. dollars, up from ***** billion dollars in 2019.

This statistic illustrates the unit sales of private label breakfast products in the United States in 2016, broken down by category. In that year, the unit sales of private label frozen waffles amounted to **** millions in the United States.

Private Label Frozen Foods Market Outlook

According to our latest research, the global market size for Private Label Frozen Foods reached USD 120.7 billion in 2024, reflecting robust demand across key regions. The market is anticipated to grow at a steady CAGR of 6.3% from 2025 to 2033, with the total value projected to reach USD 208.2 billion by 2033. This growth trajectory is primarily driven by evolving consumer preferences for convenience, increased trust in private label brands, and continuous innovation in frozen food offerings. As per our comprehensive analysis, the Private Label Frozen Foods Market is witnessing significant momentum due to changing lifestyles and the rising penetration of organized retail globally.

One of the most significant growth factors propelling the Private Label Frozen Foods Market is the shifting consumer perception towards private label products. Historically, private label foods were often considered lower in quality compared to branded counterparts. However, recent years have seen a dramatic transformation as retailers invest heavily in product innovation, quality enhancement, and attractive packaging. This has led to increased consumer trust and loyalty towards private label frozen foods. The affordability of these products, coupled with their growing availability in a wide range of categories such as fruits, vegetables, ready meals, and bakery items, has further fueled market expansion. The ongoing global trend of value-seeking behavior, particularly during economic uncertainties, has also accelerated the adoption of private label frozen foods among diverse consumer segments.

Another critical driver for the Private Label Frozen Foods Market is the rapid expansion of organized retail and e-commerce platforms. The proliferation of supermarkets, hypermarkets, and online retail channels has made private label frozen foods more accessible to a broader audience. Retailers are leveraging advanced supply chain management and cold storage technologies to ensure product freshness and quality, thereby enhancing consumer satisfaction. Furthermore, the rise of online grocery shopping has enabled consumers to conveniently browse and purchase frozen foods, including private label options, from the comfort of their homes. This digital shift has not only expanded the market reach but also provided retailers with valuable data insights to tailor their offerings and marketing strategies more effectively.

Health and wellness trends are also playing a pivotal role in shaping the Private Label Frozen Foods Market. Consumers today are increasingly seeking healthier, preservative-free, and nutritionally balanced frozen food options. In response, retailers are introducing private label frozen foods that cater to specific dietary needs, such as gluten-free, vegan, and organic variants. This focus on health-conscious product development has broadened the appeal of private label frozen foods beyond traditional convenience seekers to include health-oriented consumers. Additionally, the adoption of sustainable sourcing practices and eco-friendly packaging by leading retailers is resonating with environmentally conscious buyers, further boosting market growth.

From a regional perspective, Europe continues to dominate the Private Label Frozen Foods Market, accounting for the largest share in 2024. This dominance is attributed to the mature retail landscape, high consumer acceptance of private label products, and a strong tradition of frozen food consumption. North America follows closely, driven by the increasing popularity of private label brands and the expanding presence of major supermarket chains. The Asia Pacific region is witnessing the fastest growth, supported by rapid urbanization, rising disposable incomes, and changing dietary habits. Latin America and the Middle East & Africa are also emerging as promising markets, although their growth rates are comparatively moderate due to infrastructural and economic challenges in some countries.

Product Type Analysis

Private Label Frozen Foods Market Outlook

According to our latest research, the global private label frozen foods market size reached USD 127.4 billion in 2024, reflecting robust consumer demand and significant penetration of private label products across major retail channels. The market is poised to grow at a CAGR of 6.1% from 2025 to 2033, with the market expected to reach USD 216.3 billion by 2033. This expansion is driven primarily by evolving consumer preferences for cost-effective, high-quality food options, increased retail consolidation, and the rapid adoption of private label strategies by major supermarket chains.

One of the primary growth factors propelling the private label frozen foods market is the shifting consumer perception towards private label brands. In the past, private label products were often associated with lower quality, but today, consumers recognize the enhanced quality, innovation, and value that private label frozen foods offer. Retailers are investing heavily in product development, packaging, and branding to differentiate their offerings, which is leading to increased consumer trust and loyalty. Additionally, the rising demand for convenient meal solutions, especially among working professionals and urban populations, has resulted in higher consumption of ready-to-eat and easy-to-prepare private label frozen foods, further boosting market growth.

Another significant driver is the expansion of modern retail infrastructure, particularly in emerging markets. As supermarkets and hypermarkets proliferate across Asia Pacific, Latin America, and the Middle East & Africa, private label frozen foods are becoming more accessible to a broader consumer base. Retailers are leveraging their control over shelf space and supply chains to promote their own brands, often at competitive price points compared to national brands. This strategy not only increases profit margins for retailers but also provides consumers with greater variety and affordability. Moreover, advancements in cold chain logistics and storage technologies have improved the quality and shelf life of frozen foods, making them more appealing to health-conscious and value-driven shoppers.

The digital transformation of the retail sector is also playing a pivotal role in the market's growth trajectory. The surge in online grocery shopping, accelerated by the COVID-19 pandemic, has provided a new platform for private label frozen foods to reach consumers directly. Online retailers and e-commerce platforms are increasingly offering exclusive private label frozen food lines, supported by data-driven marketing and personalized promotions. This shift is not only facilitating greater market penetration but also enabling retailers to gather valuable consumer insights, driving further innovation in product development and assortment. As a result, the private label frozen foods market is witnessing a dynamic evolution, characterized by increased competition, product diversification, and enhanced consumer engagement.

From a regional perspective, Europe remains the dominant market for private label frozen foods, accounting for the largest share in 2024, followed closely by North America. The mature retail landscape, high consumer acceptance of private labels, and strong presence of leading supermarket chains in these regions have contributed to sustained market growth. Meanwhile, Asia Pacific is emerging as the fastest-growing region, driven by rapid urbanization, rising disposable incomes, and changing dietary patterns. Latin America and the Middle East & Africa are also presenting lucrative opportunities for market players, supported by the expansion of organized retail and increasing consumer awareness. The regional outlook for the private label frozen foods market underscores the importance of localized strategies and innovation to capture diverse consumer preferences and maximize growth potential.

Product Type Analysis

The product type segment of the private label frozen foods market encompasses a diverse array of offerings, including fruits & vegetables, meat & poultry, seafood, ready meals, dairy products, bakery products, and others. Among these, frozen fruits & vegetables have emerged as a highly popular category, driven by growing consumer demand for nutritious, preservative-free, and convenient food options. Retailers are capitalizing on this trend by expanding their private label portfolios with organic, locally sourced,

In 2024, the unit share of private labels in U.S. food and non-food departments was highest among general merchandise, with a **** percent share. This was followed by refrigerated with **** percent of the products in this department labeled as store brands.

The private label chocolate market is experiencing robust growth, driven by increasing consumer demand for affordable yet high-quality confectionery products. The market's expansion is fueled by several key factors: the rising popularity of private label brands offering competitive pricing strategies compared to established national brands, a growing preference for ethically sourced and sustainably produced chocolate among consumers, and the increasing availability of private label chocolate across various retail channels, including supermarkets, hypermarkets, and online retailers. This accessibility, coupled with the perceived value proposition of private label products, contributes significantly to market growth. While precise figures for market size and CAGR are unavailable, considering the overall confectionery market trends and the significant share held by private label products in various food categories, a reasonable estimate for the private label chocolate market size in 2025 could be $5 billion, with a CAGR of approximately 5% projected for the period 2025-2033. This growth, however, faces some constraints, such as potential fluctuations in raw material prices (cocoa beans, sugar, etc.) impacting profitability, and the ongoing challenge of maintaining consistent quality to compete with established brands' established reputations. Segmentation within the market includes variations in chocolate types (dark, milk, white), product formats (bars, candies, fillings), and distribution channels. Key players such as Chocolats Halba, Weinrich Chocolate, and Kinnerton, while not solely focused on private label production, actively supply to private label brands, showcasing the significant role these manufacturers play in the market's dynamics. Regional variations are likely significant, with North America and Europe potentially holding the largest market shares due to their established retail infrastructures and high chocolate consumption rates. Future growth will depend on manufacturers' ability to innovate, leverage consumer trends toward healthier and more sustainable options within the private label space, and to maintain a balance between competitive pricing and quality. The continuing emphasis on premiumization within the broader chocolate market may also create an opportunity for high-quality private label offerings, potentially narrowing the perceived gap between private label and national brands.

Discover the booming private label flour market! Explore a projected $5 billion USD market size in 2025, a 4% CAGR, key players, and regional trends shaping this dynamic sector. Learn how cost-effective options and consumer preferences fuel this growth.

Private Label Frozen Bowls Market Outlook

According to our latest research, the Global Private Label Frozen Bowls market size was valued at $4.2 billion in 2024 and is projected to reach $8.7 billion by 2033, expanding at a CAGR of 8.2% during 2024–2033. This robust growth is being driven by the increasing shift in consumer preferences toward convenient and healthy meal solutions, particularly among time-pressed urban populations. The proliferation of private label brands by major retailers has enabled greater product innovation, competitive pricing, and enhanced accessibility, further fueling market expansion. As consumers become more health-conscious and seek out diverse dietary options, private label frozen bowls have emerged as a popular choice, offering a wide variety of meal types and ingredient profiles to meet evolving tastes and nutritional needs.

Regional Outlook

North America currently holds the largest share of the global private label frozen bowls market, accounting for over 38% of the total market value in 2024. This dominance is attributed to the region’s mature retail infrastructure, high consumer awareness of convenient meal solutions, and aggressive private label strategies by leading supermarket chains. In the United States and Canada, retailers are consistently expanding their private label offerings, leveraging advanced supply chain capabilities and consumer insights to develop differentiated frozen bowl products. Additionally, North America’s strong culture of innovation and early adoption of health-focused food trends have contributed to the popularity of vegetarian, vegan, and gluten-free bowl options. Regulatory support for food safety and transparent labeling further enhances consumer trust and drives sustained market growth in this region.

The Asia Pacific region is projected to be the fastest-growing market for private label frozen bowls, with a forecasted CAGR of 11.4% from 2024 to 2033. Rapid urbanization, rising disposable incomes, and a burgeoning middle class are fueling demand for convenient, ready-to-eat meal options across countries like China, Japan, South Korea, and India. Retailers in the region are increasingly investing in private label product development, tailoring offerings to suit local palates and dietary preferences. E-commerce expansion, coupled with improved cold chain logistics, is making frozen food products more accessible to a wider consumer base. Strategic partnerships between international retailers and regional food manufacturers are further accelerating product innovation and market penetration, positioning Asia Pacific as a pivotal growth engine for the global private label frozen bowls market.

In emerging economies across Latin America, the Middle East, and Africa, the adoption of private label frozen bowls is gradually increasing, albeit at a slower pace compared to developed regions. Challenges such as limited cold storage infrastructure, price sensitivity, and varying consumer awareness levels present hurdles to widespread market penetration. However, government initiatives aimed at modernizing retail sectors, coupled with the growing influence of international retail chains, are gradually improving market conditions. Localized demand for culturally relevant flavors and ingredient profiles is prompting retailers to collaborate with regional suppliers, while policy reforms supporting food safety and quality are expected to bolster consumer confidence. As these markets continue to evolve, they are likely to present significant growth opportunities for private label frozen bowl manufacturers willing to invest in tailored product development and distribution strategies.

Report Scope

The industry has seen a dynamic shift in recent years. The sector has shown notable resilience amid changing consumer preferences and fluctuating economic conditions. The rising demand for convenience and health-focused products has driven wholesalers to adapt quickly. Innovations like automated warehousing and sustainable packaging have reflected the industry's dedication to efficiency and environmental responsibility. Despite these advancements, increasing input costs and supply chain disruptions have created significant obstacles. Industry-wide revenue has been growing at a CAGR of 1.5% over the past five years and is expected to total $491.4 billion in 2024, when revenue will climb by an estimated 1.4%. In the last five years, e-commerce and direct-to-consumer sales have fundamentally changed wholesaler operations, prompting substantial investments in digital infrastructure and logistics. Health and wellness trends have increased demand for organic, non-GMO specialty diet products, pushing wholesalers to expand their product range. Cultural diversity and the popularity of global cuisines have heightened the demand for ethnic and international foods. However, traditional staples like canned goods and sugary beverages have experienced fluctuating demand because of shifting consumer preferences and rising health awareness. Looking ahead, the next five years suggest a transformation in the industry. Technological advancements, particularly in AI and robotics, are anticipated to improve operational efficiency and inventory management. Sustainability will remain a significant focus, with eco-friendly packaging and supply chain practices becoming standard in the industry. Also, the sustained growth of online grocery shopping will push wholesalers to refine their digital strategies and enhance last-mile delivery capabilities. As health-conscious consumers increasingly seek nutritious options, wholesalers must prioritize stocking healthier and specialty products. Overall, the industry is poised for growth, driven by innovation and a continued commitment to meeting the evolving demands of consumers. Still, revenue is forecast to grow at a CAGR of 1.7% over the five years through 2030 to total $534.2 billion.