100+ datasets found
  1. Industry revenue “marketing research and public opinion polling“ U.S....

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Industry revenue “marketing research and public opinion polling“ U.S. 2012-2024 [Dataset]. https://www.statista.com/forecasts/409757/marketing-research-and-public-opinion-polling-revenue-in-the-us
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2012 - 2017
    Area covered
    United States
    Description

    This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

  2. Public Opinion and Election Polling Market Report | Global Forecast From...

    • dataintelo.com
    csv, pdf, pptx
    Updated Sep 12, 2024
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    Dataintelo (2024). Public Opinion and Election Polling Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-public-opinion-and-election-polling-market
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    csv, pdf, pptxAvailable download formats
    Dataset updated
    Sep 12, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Public Opinion and Election Polling Market Outlook



    The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.



    One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.



    Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.



    The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.



    From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.



    Methodology Analysis



    The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.



    Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.



    Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

  3. Data from: 2015 Chicago Council Survey of American Public Opinion and U.S....

    • icpsr.umich.edu
    • search.datacite.org
    ascii, delimited, r +3
    Updated Jul 29, 2016
    + more versions
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    2015 Chicago Council Survey of American Public Opinion and U.S. Foreign Policy [Dataset]. https://www.icpsr.umich.edu/web/ICPSR/studies/36437
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    ascii, stata, sas, r, delimited, spssAvailable download formats
    Dataset updated
    Jul 29, 2016
    Dataset provided by
    Inter-university Consortium for Political and Social Researchhttps://www.icpsr.umich.edu/web/pages/
    Authors
    Kafura, Craig; Smeltz, Dina; Friedhoff, Karl; Daalder, Ivo; Holyk, Gregory; Busby, Joshua
    License

    https://www.icpsr.umich.edu/web/ICPSR/studies/36437/termshttps://www.icpsr.umich.edu/web/ICPSR/studies/36437/terms

    Time period covered
    2015
    Area covered
    United States
    Description

    The Chicago Council Surveys are part of a long-running series of public opinion surveys conducted by The Chicago Council on Global Affairs beginning in 1974. They were conducted quadrennially from 1974 to 2002, biennially from 2002 to 2014, and are now conducted annually. The surveys are designed to investigate the opinions and attitudes of the general public on matters related to foreign policy, and to define the parameters of public opinion within which decision-makers must operate. This public opinion study of the United States focused on respondents' opinions of the United States' leadership role in the world and the challenges the country faces domestically and internationally. Data were collected on a wide range of international topics, including: United States' relations with other countries, role in foreign affairs, possible threats to vital interests in the next ten years, foreign policy goals, situations that might justify the use of United States troops in other parts of the world, international trade, United States' participation in potential treaties, U.S. policy towards Russia in Ukraine, the embargo on Cuba and the effects of renewed diplomatic relations with Havana, views of the nuclear deal with Iran and what effects that deal is likely to have, and United States' relations with allies in Asia. Respondents were also asked their opinion on domestic issues including climate change, measures to improve the United States' economic competitiveness, and their views on US immigration policy. Demographic information collected includes age, gender, race/ethnicity, marital status, left-right political self-placement, political affiliation, employment status, highest level of education, and religious preference, household income, state of residence, and living quarters ownership status.

  4. U.S. Congress monthly public approval rating 2022-2025

    • statista.com
    Updated Feb 25, 2025
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    Statista (2025). U.S. Congress monthly public approval rating 2022-2025 [Dataset]. https://www.statista.com/statistics/207579/public-approval-rating-of-the-us-congress/
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    Dataset updated
    Feb 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2022 - Dec 2024
    Area covered
    United States
    Description

    The most recent polling data from February 2025 puts the approval rating of the United States Congress at 29 percent, reflecting a significant increase from January. The approval rating remained low throughout the 118th Congress cycle, which began in January 2025. Congressional approval Congressional approval, particularly over the past few years, has not been high. Americans tend to see Congress as a group of ineffectual politicians who are out of touch with their constituents. The 118th Congress began in 2023 with a rocky start. The Democratic Party maintains control of the Senate, but Republicans took back control of the House of Representatives after the 2022 midterm elections. The House caught media attention from its first days with a contentious fight for the position of Speaker of the House. Representative Kevin McCarthy was eventually sworn in as Speaker after a historic fifteen rounds of voting. Despite the current Congress having a historic share of women and being the most diverse Congress in American history, very little has been done to improve the opinion of Americans regarding its central lawmaking body. Ye of little faith However, Americans tend not to have much confidence in many of the institutions in the United States. Additionally, public confidence in the ability of the Republican and Democratic parties to work together has decreased drastically between 2008 and 2022, with nearly 60 percent of Americans having no confidence the parties can govern in a bipartisan way.

  5. d

    Canadian Gallup Poll, May 1957, #258

    • search.dataone.org
    • borealisdata.ca
    Updated Mar 28, 2024
    + more versions
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    Gallup Canada (2024). Canadian Gallup Poll, May 1957, #258 [Dataset]. http://doi.org/10.5683/SP2/0W6EYK
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    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Borealis
    Authors
    Gallup Canada
    Area covered
    Canada
    Description

    This Gallup poll aims to collect the opinions of Canadians on issues of importance to the country and to the government. This survey focuses on mostly political topics, such as elections and voting, and the influence of the United States over Canada. Respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: American investment in Canada, the American lifestyle; Canada's dependence on the United States, the federal election; financial dependence on the United States; government policy; how hard people work; religious services; Sunday school; union membership; and voting behaviour. Basic demographics variables are also included.

  6. New York City Health Opinion Poll

    • data.cityofnewyork.us
    • catalog.data.gov
    application/rdfxml +5
    Updated Apr 13, 2021
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    Department of Health and Mental Hygiene (DOHMH) (2021). New York City Health Opinion Poll [Dataset]. https://data.cityofnewyork.us/Health/New-York-City-Health-Opinion-Poll/67up-ztdf
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    csv, tsv, json, application/rdfxml, application/rssxml, xmlAvailable download formats
    Dataset updated
    Apr 13, 2021
    Dataset provided by
    New York City Department of Health and Mental Hygienehttps://nyc.gov/health
    Authors
    Department of Health and Mental Hygiene (DOHMH)
    Description

    The New York City Health Opinion Poll (HOP) is a periodic rapid online poll conducted by New York City Department of Health and Mental Hygiene. The goals of the poll are to measure adult New Yorkers’ awareness, acceptance and use — or barriers to use — of our programs; knowledge, opinions and attitudes about health care and practices; and opinions about public events that are related to health. The data collected through public health polling are rapidly analyzed and disseminated. This real-time community input informs programming and policy development at the Health Department to better meet the needs of New Yorkers.

  7. d

    Battleground Poll no. 31 - January 2007 - dataset ID 11236

    • search.dataone.org
    Updated Nov 8, 2023
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    Lake, Celinda C.; Lake Research Partners; Goeas, Ed; Tarrance Group, The (2023). Battleground Poll no. 31 - January 2007 - dataset ID 11236 [Dataset]. http://doi.org/10.7910/DVN/YPPAL0
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    Dataset updated
    Nov 8, 2023
    Dataset provided by
    Harvard Dataverse
    Authors
    Lake, Celinda C.; Lake Research Partners; Goeas, Ed; Tarrance Group, The
    Description

    Data associated with The Battleground Poll between the years 1993 and 2017.

  8. U.S. public perception of immigration as a good or bad thing 2005-2024

    • statista.com
    Updated Nov 4, 2024
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    U.S. public perception of immigration as a good or bad thing 2005-2024 [Dataset]. https://www.statista.com/statistics/233417/public-opinion-on-immigration-as-a-good-or-bad-thing-in-the-us/
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    Dataset updated
    Nov 4, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2024, 64 percent of survey respondents stated they think immigration is a good thing for the United States, which is a decrease from the previous year when 68 percent considered immigration a good thing. A further 32 percent of respondents said that they felt immigration was a bad thing for the country.

  9. A

    Gallup Polls, 1960

    • abacus.library.ubc.ca
    txt
    Updated Nov 18, 2009
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    Abacus Data Network (2009). Gallup Polls, 1960 [Dataset]. https://abacus.library.ubc.ca/dataset.xhtml;jsessionid=a9a075ba96cffdb9ef12ea0213a9?persistentId=hdl%3A11272.1%2FAB2%2FNMFC42&version=&q=&fileTypeGroupFacet=&fileAccess=Restricted
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    txt(55647)Available download formats
    Dataset updated
    Nov 18, 2009
    Dataset provided by
    Abacus Data Network
    Area covered
    Canada (CA), Canada
    Description

    This dataset covers ballots 280-83, and 285, spanning January, March, May, July, and November 1960. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 280 - January This Gallup poll looks to collect the opinions and ideas of Canadians on subjects of interest and importance to the country. Some of these important topics concern unions, strikes, defence policy and old age pensions. There are also several variables that deal with religious and moral questions like the afterlife and capital punishment. Respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: advertisements; the afterlife; big business influencing laws; Canadian Pension Plan (CPP) benefits; capital punishment abolishment; church attendance; defence policy; Diefenbaker's performance as Prime Minister; family issues; the Federal election; the frequency of the respondents reading the Bible; labour influencing laws; magazine advertisements; the North Atlantic Treaty Organization (NATO); newspaper advertisements; whether CPP payments should be paid to ex-patriots; radio commercials; railroad workers pay raises; the truthfulness of radio commercials; union membership; and voting behaviour. Basic demographics variables are also included. 281 - March This Gallup poll seeks the opinions of Canadians on various topics. Included in the discussion are questions about problems facing the country and their solutions, sweepstakes, marriage, divorce, and issues involving the employment of women. Respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: belief in Hell; birth control information; canned laughter on television; credit cards and purchases; divorce; employment equity; federal elections; goods produced by different countries; marriage issues; the population explosion; quarrels in marriage; the United Nations; voting behaviour; women's fashion; and working women. Basic demographics variables are also included. 282 - May This Gallup poll seeks the opinions of Canadians on leading topics of the day. The primary subjects of this survey are politics and foreign affairs. In addition to asking questions of a political nature dealing specifically with Canada and its politicians, the survey aims to collect the opinions on policies, leaders, and relations with Canada of other countries, mainly the United States. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social groups. Topics of interest include: alcohol consumption; American foreign policy; anti Jewish feelings; bomb shelter; C.C.F. party; Conservative party; Diefenbaker's performance as Prime Minister; federal elections; friction between Canada and the United States; Liberal party; likelihood of another world war; likelihood of Nazis returning to power; marriage issues; preferred political parties; the prosperity of Canada; Social Credit party; union membership; United States; voting behaviour; and preparedness in the event of war. Basic demographics variables are also included. 283 - July This Gallup poll seeks the opinions of Canadians on various topics. Included in the discussion are questions about problems facing the country and their solutions, issues involving unemployment, US presidential elections, political party preference, and ways to prevent war. Respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: alcohol consumption; world conflicts; personal savings; John Diefenbaker, voting behaviour; neutral and non neutral countries; federal elections; power of the Provinces; immigration; and union membership. Basic demographics variables are also included. 285 - November This Gallup poll seeks to attain the views Canadians have of primarily political subjects. The majority of questions are about Canadian politics, and Canadian relations with the United States. There are also some questions about some other leading issues of the day, including birth control, and seeing movies on Sunday. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: the American president; whether birth control is right or wrong; Diefenbaker's performance as Prime Minister; federal elections; whether movie theatres should be open on Sundays; price predictions; socialism for Canada; unemployment predictions; union membership; and voting behaviour. Basic demographics variables are also included.The codebook for this dataset is available through the UBC Library catalogue, with call number HN110.Z9 P84.

  10. A

    TNS/GMF # 2004-ELE: After the U.S. Election--A Survey of Public Opinion in...

    • abacus.library.ubc.ca
    pdf +3
    Updated Nov 18, 2009
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    Abacus Data Network (2009). TNS/GMF # 2004-ELE: After the U.S. Election--A Survey of Public Opinion in France, Germany, and the United States, 2004 [Dataset]. https://abacus.library.ubc.ca/dataset.xhtml?persistentId=hdl:11272.1/AB2/0ZAPHM
    Explore at:
    tsv(378873), text/x-fixed-field(312520), txt(2963), pdf(652403)Available download formats
    Dataset updated
    Nov 18, 2009
    Dataset provided by
    Abacus Data Network
    Area covered
    United States, United States
    Description

    Sample Adult residents of France, Germany, and the United States Handling of international policies (5); disability of certain countries exerting strong leadership in world affairs (4); overall opinion of United Nations (3); overall opinion of NATO (3); partnership between U.S. and E.U. (1); relations between U.S. and Europe (5); Iran (3); Arab-Israeli conflict (3); Iraq (4); criticism in U.S. of respondent's country's foreign policy (1); 2004 presidential election (6); French national elections (1); German national elections (1).

  11. CBS News/New York Times Monthly Poll #1, November 2002

    • icpsr.umich.edu
    • search.datacite.org
    ascii, delimited, sas +2
    Updated Apr 29, 2009
    + more versions
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    Inter-university Consortium for Political and Social Research [distributor] (2009). CBS News/New York Times Monthly Poll #1, November 2002 [Dataset]. http://doi.org/10.3886/ICPSR03711.v3
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    spss, sas, ascii, stata, delimitedAvailable download formats
    Dataset updated
    Apr 29, 2009
    Dataset provided by
    Inter-university Consortium for Political and Social Researchhttps://www.icpsr.umich.edu/web/pages/
    License

    https://www.icpsr.umich.edu/web/ICPSR/studies/3711/termshttps://www.icpsr.umich.edu/web/ICPSR/studies/3711/terms

    Time period covered
    Nov 2002
    Area covered
    United States
    Description

    This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Respondents were asked to give their opinions of President George W. Bush and his handling of the presidency, foreign policy, and the economy. In addition, respondents were asked to give their opinions of the current economy, and whether it was getting better or worse. Respondents were asked to rate the Democratic and Republican parties as favorable or unfavorable, to indicate whether they believed that Democrats or Republicans had clear plans for the United States and whether there were differences in what each party stood for, and to specify the most important difference between the two parties. Respondents were asked if they voted for United States House of Representatives, what issue was the most important in deciding their vote for House representatives, whether their vote for Congress was a vote for or against President Bush and his policies, whether they would vote for President Bush again in 2004, whether the Democrats should nominate Al Gore, whether they were pleased or disappointed by the outcome of the November elections, and whether it was better or worse to have a president from the same political party that controlled Congress. Respondents were asked to give their opinions on Republicans' control of Congress: whether the United States would be more secure from terrorist attacks, whether the economy would improve, whether taxes would increase or decrease, whether the respondents' families' financial situations would improve, whether big business would have more influence in Washington, whether federal courts would be more conservative, how likely war in Iraq was a result of Republican control in Congress, and whether environmental problems would improve. Respondents were asked how much they believed President Bush cared about their needs and problems and those of Blacks, whether they had confidence in President Bush to deal with an international crisis and the economy, whether his political views were liberal, moderate, or conservative, and whether the religious right had too much or too little influence on the Bush administration. Respondents were asked to give their opinions on tax issues, particularly on: whether the tax cuts were a good idea, whether the tax cuts made a difference in the amount of money retained after taxes, whether they believed the government could reduce the federal budget deficit while cutting taxes, whether they preferred a tax cut or reduced deficit, the effect of the tax cuts on the economy, who benefited most from the tax cuts, whether the tax cuts should be made permanent, and whether using the budget surplus to cut taxes was the best thing to do. Opinions were elicited regarding the environment: whether the federal government was doing enough regulating environmental and safety practices of business, whether requirements and standards can be set too high, whether or not the Arctic National Wildlife Refuge in Alaska should be approved for oil drilling, whether producing energy or protecting the environment was more important, and what President Bush believed was more important. Respondents were asked whether Social Security would have money available upon their retirement, whether allowing individuals to invest their Social Security taxes on their own was a good idea, and whether the government should make up any losses incurred. On the subject of courts, respondents were asked whether newly court-appointed judges should be reviewed and confirmed by Congress, whether Congress should review and approve judges appointed by President Bush, and whether President Bush's nominees would be more conservative than tolerable. Regarding estate taxes, respondents were asked if they believed that there should be an estate tax for thelargest estates or no estate tax whatsoever, and whether they approved of President Bush's or the Democrats' proposal on estate taxes. Respondents were asked to give opinions on terrorism: whether the Bush administration had a clear plan, whether the government would fail to enact strong anti-terrorism laws or the new anti-terrorism laws would excessively restrict the average person's civil liberties, whether they were willing to allow government agencies to monitor phone calls and emails, and whether t

  12. A

    Gallup Polls, 1963

    • abacus.library.ubc.ca
    txt
    Updated Nov 18, 2009
    + more versions
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    Abacus Data Network (2009). Gallup Polls, 1963 [Dataset]. https://abacus.library.ubc.ca/dataset.xhtml;jsessionid=d134e96e6f3322f9341bb5290af5?persistentId=hdl%3A11272.1%2FAB2%2FHQKMK0&version=&q=&fileTypeGroupFacet=&fileAccess=Restricted
    Explore at:
    txt(45438)Available download formats
    Dataset updated
    Nov 18, 2009
    Dataset provided by
    Abacus Data Network
    Area covered
    Canada (CA), Canada
    Description

    This dataset covers ballots 300-305, spanning January, March, April, June, August, and November 1963. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 300 - January This Canadian Gallup poll seeks the views of Canadians on a number of politically rooted issues, including opinions toward politicians and political parties, and political ideas, such as medicare. The respondents were also asked questions so that they could be grouped according to geographic, demographic and social variables. The topics of interest include: American prestige in Canada; who would make the best premier for Ontario; car ownership; which country is the biggest threat to peace; the Conservative party; the development of Canada as a nation; federal elections; John Diefenbaker's potential successor; Lester B. Pearson's potential successor; the Liberal party; Medicare; the New Democratic party; political party word association; the propaganda war between the United States and Russia; product-brand name association; Robert Thompson; the Social Credit party; Tommy Douglas; union membership; and voting behaviour. Basic demographics variables are also included. 301 - March This Gallup poll seeks the opinions of Canadians on predominantly political issues, prior to an election. The questions aim to gather views on political leaders and parties, and Canadians' feelings towards several issues that are of importance to the election. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: Canadian forces having nuclear weapons; car ownership; defence policy; Diefenbaker's performance as Prime Minister; federal elections; frequency of being home during weekdays; major problems facing Canada; Pearson's performance as leader of the opposition; preferred political parties; preferred Prime Minister; union membership; and voting behaviour. Basic demographic variables are also included. 302 - April This Gallup poll aims to collect the opinions of Canadians on issues of a political nature. There are questions about voting patterns and interest, issues of national importance, including defence, the National Anthem and the Canadian Flag, and questions involving Canada and other nations. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: alcohol prohibition; Britain's status as a world power; Canada's dependency on the United States; Canadian national anthem; car ownership; defence policy; preferred designs for the Canadian flag; employment; English-French relations; federal elections; leaving school at the age of 16; strikes; union membership; and voting behaviour. Basic demographics variables are also included. 303 - June This Gallup poll seeks the opinions and views of Canadians on several leading topics of the day. The major issues discussed are all significant from a political perspective, as the questions often involve problems facing politicians, or are about opinions towards the political leaders and parties directly. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: whether Bingo games should be allowed to raise money in Canada; American investment in Canada; artists developing their talents in Canada; cigarette smoking; dating in highschool; Diefenbaker's performance as leader of the opposition; whether it is easy to get a divorce in Canada; federal elections; free trade with the United States; whether French Canadians are receiving full rights under Confederation; listening to shortwave radio; using government lotteries to help pay for social services; whether to legalize off-track betting; Pearson's performance as Prime Minister; unemployment predictions; union membership; and voting behaviour. Basic demographics variables are also included. 304 - August This Gallup poll aims to collect the opinions of Canadians on several leading topics of the day, including health related subjects, taxation, and other policies and government activities. Some questions have international significance, and deal with Britain, China, and the United Nations. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: predictions for Britain's next Prime Minister; Communist China in the United Nations; federal elections; higher wages for labour; housing of respondents; John Diefenbaker's chances of returning to power; Lester B. Pearson's performance as Prime Minister; pay raises for Members of Parliament; pay raises for senators; peace with Russia; whether the population of Canada should be larger; preventing the break up of Confederation; racism; Real Caouette's performance; smoking habits; tax increases; union membership; voting behaviour; and Walter Gordon's performance as Minister of Finance. Basic demographic variables are also included. 305 - November This Gallup poll seeks the opinions of Canadians on leading political issues of the day. The tone of the questions is entirely political, with major subjects including serious crimes, juvenile delinquency, bilingualism, and government. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: ambitions for the next year; Commission on Bilingualism and Biculturalism; federal elections; farmers getting a fair deal from the provinces; increase in juvenile delinquency; Lester B. Pearson's performance as Prime Minister; Liberal government's performance; whether the minority government should try to avoid an election; official recognition of bilingualism; people working multiple jobs; relations with the United States; seriousness of various crimes; two party political system in Canada; union membership; and voting membership. Basic demographics variables are also included.The codebook for this dataset is available through the UBC Library catalogue, with call number HN110.Z9 P84.

  13. H

    Replication Data for: Improving Opinion Poll Reporting: The Irish Polling...

    • dataverse.harvard.edu
    Updated Aug 9, 2016
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    Tom Louwerse (2016). Replication Data for: Improving Opinion Poll Reporting: The Irish Polling Indicator [Dataset]. http://doi.org/10.7910/DVN/XWAT9E
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Aug 9, 2016
    Dataset provided by
    Harvard Dataverse
    Authors
    Tom Louwerse
    License

    https://dataverse.harvard.edu/api/datasets/:persistentId/versions/1.1/customlicense?persistentId=doi:10.7910/DVN/XWAT9Ehttps://dataverse.harvard.edu/api/datasets/:persistentId/versions/1.1/customlicense?persistentId=doi:10.7910/DVN/XWAT9E

    Area covered
    Ireland
    Description

    Replication data for Improving Opinion Poll Reporting: The Irish Polling Indicator. This paper describes a statistical method for aggregating the information from opinion polls, following on from earlier work in Australia, Canada and the United Kingdom. Such aggregate estimates provide academic researchers with a time series of support for political parties, and inform the public better about opinion polls by focusing on trends and uncertainty in these estimates. The paper discusses the challenge of aggregating opinion polls in a multi-party setting (compared to the US and Australia) with a limited number of polls available (compared to the UK). It discusses how major sudden political and societal events, which have been common in Ireland since 2007, might be better taken into account in poll aggregation models. Finally, it discusses how these estimates can enhance opinion poll reporting in the media.

  14. d

    Battleground Poll no. 62 - August 2017 - dataset ID 15607

    • search.dataone.org
    Updated Nov 8, 2023
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    Lake, Celinda C.; Lake Research Partners; Goeas, Ed; Tarrance Group, The (2023). Battleground Poll no. 62 - August 2017 - dataset ID 15607 [Dataset]. http://doi.org/10.7910/DVN/I4IGS1
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    Dataset updated
    Nov 8, 2023
    Dataset provided by
    Harvard Dataverse
    Authors
    Lake, Celinda C.; Lake Research Partners; Goeas, Ed; Tarrance Group, The
    Description

    Data associated with The Battleground Poll between the years 1993 and 2017.

  15. Pulse of the Nation

    • kaggle.com
    Updated Dec 21, 2017
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    Cards Against Humanity (2017). Pulse of the Nation [Dataset]. https://www.kaggle.com/cardsagainsthumanity/pulse-of-the-nation/code
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Dec 21, 2017
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Cards Against Humanity
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    THE POLL

    As part of Cards Against Humanity Saves America, this poll is funded for one year of monthly public opinion polls. Cards Against Humanity is asking the American people about their social and political views, what they think of the president, and their pee-pee habits.

    To conduct their polls in a scientifically rigorous manner, they partnered with Survey Sampling International — a professional research firm — to contact a nationally representative sample of the American public. For the first three polls, they interrupted people’s dinners on both their cell phones and landlines, and a total of about 3,000 adults didn’t hang up immediately. They examined the data for statistically significant correlations which can be found here: [https://thepulseofthenation.com/][1]

    Content

    • Polls are released each month (they are still polling so this will be updated each month)
    • Row one is the header and contains the questions
    • Each row is one respondent's answers

    Questions in the Sep 2017 poll:

    • Income
    • Gender
    • Age
    • Age Range
    • Political Affiliation
    • Do you approve or disapprove of how Donald Trump is handling his job as president?
    • What is your highest level of education?
    • What is your race?
    • What is your marital status?
    • What would you say is the likelihood that your current job will be entirely performed by robots or computers within the next decade?
    • Do you believe that climate change is real and caused by people, real but not caused by people, or not real at all?"
    • How many Transformers movies have you seen?
    • Do you agree or disagree with the following statement: scientists are generally honest and are serving the public good.
    • Do you agree or disagree with the following statement: vaccines are safe and protect children from disease.
    • "How many books, if any have you read in the past year?"
    • Do you believe in ghosts?
    • What percentage of the federal budget would you estimate is spent on scientific research?
    • "Is federal funding of scientific research too high too low or about right?"
    • True or false: the earth is always farther away from the sun in the winter than in the summer.
    • "If you had to choose: would you rather be smart and sad or dumb and happy?"
    • Do you think it is acceptable or unacceptable to urinate in the shower?

    Questions from Oct 2017 poll

    • Income
    • Gender
    • Age
    • Age Range
    • Political Affiliation
    • Do you approve or disapprove of how Donald Trump is handling his job as president?
    • What is your highest level of education?
    • What is your race?
    • From what you have heard or seen do you mostly agree or mostly disagree with the beliefs of White Nationalists?
    • If you had to guess what percentage of Republicans would say that they mostly agree with the beliefs of White Nationalists?
    • Would you say that you love America?
    • If you had to guess, what percentage of Democrats would say that they love America?
    • Do you think that government policies should help those who are poor and struggling in America?
    • If you had to guess, what percentage of Republicans would say yes to that question?
    • Do you think that most white people in America are racist?
    • If you had to guess, what percentage of Democrats would say yes to that question?
    • Have you lost any friendships or other relationships as a result of the 2016 presidential election?
    • Do you think it is likely or unlikely that there will be a Civil War in the United States within the next decade?
    • Have you ever gone hunting?
    • Have you ever eaten a kale salad?
    • If Dwayne "The Rock" Johnson ran for president as a candidate for your political party, would you vote for him?
    • Who would you prefer as president of the United States, Darth Vader or Donald Trump?

    Questions from Nov 2017 poll

    • Income
    • Gender
    • Age
    • Age Range
    • In politics today, do you consider yourself a Democrat, a Republican or Independent?
    • Would you say you are liberal, conservative, or moderate?
    • What is your highest level of education? (High school or less, Some college, College degree, Graduate degree)
    • What is your race? (white, black, latino, asian, other)
    • Do you live in a city, suburb, or small town?
    • Do you approve, disapprove, or neither approve nor disapprove of how Donald Trump is handling his job as president?
    • Do you think federal funding for welfare programs in America should be increased, decreased, or kept the same?
    • Do you think poor black people are more likely to benefit from welfare programs than poor white people?
    • Do you think poor people in cities are more likely to benefit from welfare programs than poor people in small towns?
    • If you had to choose, would you rather live in a more equal society or a more unequal society?

    Acknowledgements

    These polls are from Cards Against Humanity Saves America and the raw data can be found here: [https://thepulse...

  16. g

    CBS News/New York Times Monthly Poll #2, July 2000 - Version 2

    • search.gesis.org
    Updated Apr 4, 2004
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    ICPSR - Interuniversity Consortium for Political and Social Research (2004). CBS News/New York Times Monthly Poll #2, July 2000 - Version 2 [Dataset]. http://doi.org/10.3886/ICPSR03121.v2
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    Dataset updated
    Apr 4, 2004
    Dataset provided by
    ICPSR - Interuniversity Consortium for Political and Social Research
    GESIS search
    License

    https://search.gesis.org/research_data/datasearch-httpwww-da-ra-deoaip--oaioai-da-ra-de455389https://search.gesis.org/research_data/datasearch-httpwww-da-ra-deoaip--oaioai-da-ra-de455389

    Description

    Abstract (en): This poll, conducted July 20-23, 2000, is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Respondents were asked to give their opinions of President Bill Clinton and his handling of the presidency, foreign policy, and the economy, as well as their views on the way Congress was handling its job. Those polled expressed their interest in and opinions about the 2000 presidential election, their readiness to vote in the upcoming election, and their level of support for both candidates, Vice President Al Gore and Texas governor George W. Bush. Respondents were also asked whether on the day of the survey they would vote for Al Gore or George W. Bush. They then answered the same question once more, this time choosing among four candidates: Al Gore (Democratic Party candidate), George W. Bush (Republican Party candidate), Pat Buchanan (Reform Party candidate), and Ralph Nader (Green Party candidate). Opinions of the four candidates and their respective parties were also elicited. Additional questions probed respondents' participation and candidate selection in the 1996 presidential election and in the 1998 House of Representatives election. Respondents answered another set of questions comparing Al Gore and George W. Bush as presidential candidates in terms of their qualities of leadership, their understanding of the complex problems a president has to deal with (especially international problems), whether they could be trusted to keep their word as president, whether they shared the same moral values as most Americans, whether they said what they believed or what people wanted to hear, and whether they cared about people like the respondent. Other questions examined respondents' opinions about both candidates' views on the following subjects: the economy, abortion, taxes, the environment, and health care. Those polled also expressed their views about whether the Democratic Party or the Republican Party was more likely to ensure a strong economy, make sure that the tax system was fair, make sure United States military defenses were strong, make the right decisions about Social Security, improve the education and health care systems, and protect the environment. Respondents also indicated which party was better at upholding traditional family values, which party cared more about people like the respondent, what the most important problems for the government in the coming year were, and what their views were on abortion. Background information on respondents includes age, gender, race/ethnic identity, education, religion, voter registration and participation history, political party affiliation, political orientation, marital status, age of children in the household, and income. ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection: Created variable labels and/or value labels.. 2009-04-29 As part of an automated retrofit of some studies in the holdings, ICPSR updated the frequency file for this collection to include the original question text.2009-04-22 As part of an automated retrofit of some studies in the holdings, ICPSR created the full data product suite for this collection. Note that the ASCII data file may have been replaced if the previous version was formatted with multiple records per case. A frequency file, which contains the authoritative column locations, has also been added. (1) This collection has not been processed by ICPSR staff. ICPSR is distributing the data and documentation for this collection in essentially the same form in which they were received. When appropriate, documentation has been converted to Portable Document Format (PDF), data files have been converted to non-platform-specific formats, and variables have been recoded to ensure respondents' anonymity. (2) The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.The ...

  17. H

    LAPOP Latin American Public Opinion Project - United States

    • dataverse.harvard.edu
    pdf +3
    Updated Aug 22, 2017
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    Harvard Dataverse (2017). LAPOP Latin American Public Opinion Project - United States [Dataset]. http://doi.org/10.7910/DVN/UM7PCZ
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    text/x-sas-syntax(16946), text/x-fixed-field(66990), pdf(43829), tsv(106546)Available download formats
    Dataset updated
    Aug 22, 2017
    Dataset provided by
    Harvard Dataverse
    License

    MIT Licensehttps://opensource.org/licenses/MIT
    License information was derived automatically

    Area covered
    United States
    Description

    United States (2006). Current AmericasBarometer surveys are available for current Harvard affiliates through the Library Databases: http://nrs.harvard.edu/urn-3:hul.eresource:lapop

  18. ABC News/Washington Post Poll, March 1995

    • icpsr.umich.edu
    ascii, sas, spss +1
    Updated Feb 28, 2008
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    Inter-university Consortium for Political and Social Research [distributor] (2008). ABC News/Washington Post Poll, March 1995 [Dataset]. http://doi.org/10.3886/ICPSR03839.v1
    Explore at:
    ascii, stata, spss, sasAvailable download formats
    Dataset updated
    Feb 28, 2008
    Dataset provided by
    Inter-university Consortium for Political and Social Researchhttps://www.icpsr.umich.edu/web/pages/
    License

    https://www.icpsr.umich.edu/web/ICPSR/studies/3839/termshttps://www.icpsr.umich.edu/web/ICPSR/studies/3839/terms

    Time period covered
    Mar 1995
    Area covered
    United States
    Description

    This poll, conducted March 16-19, 1995, is part of a continuing series of monthly surveys that solicit public opinion on a range of political and social issues. Respondents were asked to give their opinions of President Bill Clinton and his handling of the presidency, the economy, foreign affairs, and crime. Respondents were polled on the most important problem facing the country, whether they approved or disapproved of the way Speaker of the House Newt Gingrich, Senate Majority Leader Bob Dole, and the United States Congress were doing their jobs, whether President Clinton or the Republicans in Congress would do a better job handling the country's problems, and whether each was seeking the right or wrong changes for the country. Opinions were solicited on whether the Republicans in Congress had begun to gridlock Washington, whether they kept most of their campaign promises, whether they proposed too many, too little, or the right amount of program cuts, and whether respondents supported or opposed most of their "Contract with America." A series of questions addressed the condition of the national economy, whether the federal budget could be balanced without raising taxes or cutting spending on Social Security and the military, and whether it was more important to pass a balanced budget amendment or to protect Social Security, maintain military spending, or hold down taxes. Respondents were asked whether they would vote for President Clinton or a Republican nominee in the 1996 presidential election, who the Republican and Democratic parties should nominate for president, and whether respondents held favorable or unfavorable views of Newt Gingrich, Bob Dole, Vice-President Al Gore, Senator Phil Gramm, former Chairman of the Joint Chiefs of Staff Colin Powell, Republican presidential nominee Lamar Alexander, and California Governor Pete Wilson. Opinions were also solicited on whether respondents had more trust in their federal, state, or local government to handle issues such as fighting crime, setting environmental regulations, establishing welfare rules, and protecting civil rights, and whether they supported or opposed term limits for United States Representatives, as well as laws discouraging frivolous lawsuits. Questions regarding affirmative action addressed whether women and minorities should receive preference in hiring and college admissions to make up for past discrimination, whether affirmative action programs increased opportunities for these groups, and whether they should be continued, changed, or eliminated. Respondents were also asked whether these programs resulted in fewer opportunities for White men, whether this would be justified, whether the respondent or a family member felt they had been denied a job because of their race or sex, and whether it made them angry. Additional questions asked how closely respondents followed the O.J. Simpson trial, whether he was getting a fair trial, and whether he was guilty or innocent. Background variables include age, sex, ethnicity, education, religion, employment status, household income, political orientation, political party affiliation, subjective size of community, social class, number and sex of children, labor union membership, whether the respondent was registered to vote, whether he or she voted in the 1992 presidential election, and if so, for whom.

  19. U.S. public opinion on the level of immigration into the U.S. 2001-2024

    • statista.com
    Updated Jan 9, 2025
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    U.S. public opinion on the level of immigration into the U.S. 2001-2024 [Dataset]. https://www.statista.com/statistics/217972/satisfaction-with-the-level-of-immigration-into-the-us/
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    Dataset updated
    Jan 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2024, 28 percent of survey respondents were satisfied with the level of immigration into the United States, while 64 percent of the respondents were dissatisfied. The year before, 28 percent of respondents were satisfied with the level of immigration into the country, and 63 percent were dissatisfied.

  20. 2017 Chicago Council Survey of American Public Opinion on U.S. Foreign...

    • icpsr.umich.edu
    ascii, delimited +5
    Updated Jun 21, 2021
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    Smeltz, Dina; Daalder, Ivo; Friedhoff, Karl; Kafura, Craig (2021). 2017 Chicago Council Survey of American Public Opinion on U.S. Foreign Policy [Dataset]. http://doi.org/10.3886/ICPSR37970.v1
    Explore at:
    delimited, spss, sas, qualitative data, stata, r, asciiAvailable download formats
    Dataset updated
    Jun 21, 2021
    Dataset provided by
    Inter-university Consortium for Political and Social Researchhttps://www.icpsr.umich.edu/web/pages/
    Authors
    Smeltz, Dina; Daalder, Ivo; Friedhoff, Karl; Kafura, Craig
    License

    https://www.icpsr.umich.edu/web/ICPSR/studies/37970/termshttps://www.icpsr.umich.edu/web/ICPSR/studies/37970/terms

    Time period covered
    2017
    Area covered
    United States
    Description

    The 2017 Chicago Council Survey continues the Chicago Council on Global Affairs' series of investigations into American public opinion on United States foreign policy. These studies were conducted quadrennially from 1974 to 2002, biennially from 2002 to 2014, and are now conducted annually. They are designed to investigate the opinions and attitudes of the general public on matters related to foreign policy, and to define the parameters of public opinion within which decision-makers must operate. This public opinion study of the United States focused on respondents' opinions of the United States' leadership role in the world and the challenges the country faces domestically and internationally. Data were collected on a wide range of international topics, including: United States' relations with other countries, role in foreign affairs, possible threats to vital interests in the next ten years, foreign policy goals, international trade, the United States' participation in potential treaties, the United States' commitment to NATO, the basing of American troops abroad, policy towards the conflict in Syria, and the United States' relations with other countries. Respondents were also asked their opinion on US institutions, the US president, and federal government programs. Demographic information collected includes age, gender, race/ethnicity, marital status, left-right political self-placement, political affiliation, employment status, highest level of education, religious preference, household income, state of residence, and living quarters ownership status.

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Statista (2025). Industry revenue “marketing research and public opinion polling“ U.S. 2012-2024 [Dataset]. https://www.statista.com/forecasts/409757/marketing-research-and-public-opinion-polling-revenue-in-the-us
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Industry revenue “marketing research and public opinion polling“ U.S. 2012-2024

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Dataset updated
Jul 10, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2012 - 2017
Area covered
United States
Description

This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

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