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US Fast Casual Restaurants Market Size 2025-2029

The US fast casual restaurants market size is valued to increase USD 84.5 billion, at a CAGR of 13.7% from 2024 to 2029. Demand for innovation and customization in food menus will drive the US fast casual restaurants market.

Major Market Trends & Insights

By Channel - Dine-in segment was valued at USD 48.90 billion in 2022
By Application - Franchised segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 148.40 billion
Market Future Opportunities: USD 84.50 billion
CAGR from 2024 to 2029 : 13.7%

Market Summary

The Fast Casual Restaurants Market in the US continues to expand, driven by consumer preferences for fresh, customizable meal options. According to recent data, the market is projected to reach a value of USD115.5 billion by 2026, growing at a steady pace. This growth is fueled by the demand for innovation and personalization in food menus, with fast casual restaurants offering a middle ground between the limited offerings of quick-service establishments and the higher prices and longer wait times of full-service restaurants. In response to this trend, fast casual chains have been increasingly focusing on digitalization, streamlining ordering processes and enhancing the customer experience through mobile apps and contactless payment options.
However, this market segment faces intense competition from quick-service restaurants, which have also been adopting similar strategies to cater to evolving consumer preferences. As a result, fast casual restaurants must continue to differentiate themselves through unique menu offerings, efficient operations, and exceptional customer service to maintain their market share. Despite these challenges, the future of the fast casual market in the US remains promising, with opportunities for growth in both urban and suburban areas and the potential to expand beyond traditional brick-and-mortar locations through delivery and catering services.

What will be the Size of the US Fast Casual Restaurants Market during the forecast period?

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How is the Fast Casual Restaurants in US Market Segmented and what are the key trends of market segmentation?

The fast casual restaurants in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Dine-in
  Takeaway


Application

  Franchised
  Standalone


Food Type

  Burger/Sandwich
  Pizza/Pasta
  Asian
  Latin American
  Chicken
  Others


Target Audience

  Millennials
  Working Professionals
  Families


Distribution Channel Specificity

  Specialty Chains
  Online Platforms
  Retail Foodservice


Geography

  North America

    US

By Channel Insights

The dine-in segment is estimated to witness significant growth during the forecast period.

Fast casual restaurants in the US, a hybrid of fast food and casual dining, have been continuously evolving since their inception, offering better quality meals with less frozen or processed ingredients. Operational efficiency improvements, such as revenue management techniques and table management systems, have been key to their success. Cost control strategies, including digital menu boards, inventory management software, and marketing automation tools, help maintain profitability. Third-party delivery services and brand positioning strategies cater to the growing demand for convenience. Sustainability initiatives, like food waste reduction and customer loyalty programs, enhance the dining experience and foster long-term relationships.

Kitchen display systems, food safety management, energy efficiency measures, and wait time optimization ensure consistent quality and customer satisfaction. Sales forecasting models, employee retention strategies, labor scheduling software, and restaurant management systems facilitate efficient operations. Data analytics dashboards, social media marketing, online reputation management, and order fulfillment process enhance customer engagement. Peak hour management, online ordering platforms, guest feedback systems, and customer experience metrics provide valuable insights for continuous improvement. Supply chain optimization and employee training programs ensure consistency and quality in menu offerings. According to a recent report, fast casual restaurants account for over 5% of total US foodservice sales.

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The Dine-in segment was valued at USD 48.90 billion in 2019 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and

The United States Foodservice Restaurants Market Report is Segmented by Foodservice Type (Cafes & Bars, Cloud Kitchens, Full-Service Restaurants, Quick-Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (United States). The Market Forecasts are Provided in Terms of Value (USD).

The size of the global food service market reached **** trillion U.S. dollars in 2021. This figure was forecast to grow to **** trillion U.S. dollars in 2028, showing a CAGR of *** percent from 2021 to 2028.

The United States Full Service Restaurants Report is Segmented by Cuisine (Asian, European, Latin American, Middle Eastern, North American, Other FSR Cuisines), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (United States). The Market Forecasts are Provided in Terms of Value (USD).

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US Foodservice Market Size 2025-2029

US foodservice market size is forecast to increase by USD 3118.7 billion, at a CAGR of 30.6% between 2024 and 2029. The increasing trend towards snacking and indulgence consumption, the highly diverse population's growing preference for ethnic cuisine, and the rising competition from the unorganized fast food sector.

Major Market Trends & Insights

  North America dominated the market and accounted for a 100% during the forecast period.
  Based upon the Type, the Fast foodservice segment was valued at USD 128.20 billion in 2022
  Based on the Solution , the Conventional segment accounted for the largest market revenue share in 2022

Market Size & Forecast

  Market Opportunities: USD 3118.7 billion
  Future Opportunities: USD 934.17 billion 
  CAGR : 30.6%

The first driver, the shift towards snacking and indulgence, is fueled by consumers' busy lifestyles and changing eating habits. This trend presents opportunities for foodservice providers to offer convenient, on-the-go food options and innovative, indulgent menu items. The second driver, the diverse population's cravings for ethnic cuisine, adds complexity to the market landscape. Foodservice providers must cater to a wide range of cultural preferences and dietary needs while maintaining quality and authenticity.

This challenge requires a deep understanding of consumer demographics and culinary trends. The third driver, the unorganized fast food sector's growing presence, intensifies competition in the market. Established foodservice providers must differentiate themselves by offering superior quality, innovation, and customer experience to maintain market share. This competition necessitates strategic planning, operational efficiency, and a focus on customer satisfaction. Companies that successfully navigate these challenges will capitalize on the market's potential for growth and innovation.

What will be the size of the US Foodservice Market during the forecast period?

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The global foodservice market is experiencing a continuous shift driven by digital integration, sustainability, and performance optimization. Businesses are leveraging POS integration and online ordering apps to enhance transaction efficiency and streamline service. Strategic tools such as menu optimization techniques, cost accounting methods, and inventory control techniques are being adopted to improve operational accuracy and profitability. Ensuring food safety compliance and enforcing ingredient traceability are now critical, especially as data-driven systems gain traction.
Improving employee performance and satisfaction is also central, supported by staff scheduling software, employee engagement initiatives, and a structured performance management system. Restaurants are also investing in supplier relationship management, restaurant technology, purchasing optimization, and energy conservation practices to reduce waste and ensure sustainability. Customer-facing strategies include customer communication channels, digital menu boards, and online reputation management, all of which contribute to stronger customer retention strategies and increased loyalty program effectiveness. Corporate event catering, private events, and wedding catering provide opportunities for growth, while financial reporting and payroll management are essential for maintaining transparency and compliance. Worker's compensation, health insurance, and franchise technology are important considerations for business owners.
Recent analysis revealed the implementation of customer-centric features led to a 27% increase in customer satisfaction metrics across leading outlets. By comparison, businesses utilizing structured sales performance analysis and pricing model optimization observed a 19% improvement in revenue outcomes. This gap highlights the measurable impact of coordinated operational improvement strategies, particularly those supported by customer data analytics, feedback analysis tools, and profitability analysis. Integrated delivery logistics management and consistent customer experience management continue to define how the foodservice market evolves across digital and physical touchpoints.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Fast foodservice
  Restaurant
  Cafes and bars
  Others


Solution

  Conventional
  Centralized
  Ready-prepared
  Assembly-serve


Sector

  Commercial
  Non-commercial


Business Segment

  Chains
  Independent


Service Model

  Dine-In
  Delivery
  Takeaway


Target Audience

  Families
  Millennials
  Professionals


Health Focus

  Organic
  Plant-Based
  Gluten-Free


Geography

The restaurant construction sector in the United States was valued at approximately *** billion U.S. dollars in 2023. This shows an increase of around ** percent over the previous year's total of approximately *** billion U.S. dollars.

Market Size statistics on the Fast Food Restaurants industry in the US

US food service market size reached USD 1,515.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2,613.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.24% during 2025-2033. The increasing demand for automation in the kitchen, digital menus, and other innovations that can enhance efficiency and customer experience, is driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1,515.5 Billion
Market Forecast in 2033	USD 2,613.0 Billion
Market Growth Rate 2025-2033	6.24%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sector, system, and type of restaurant.

The size of the United States Full-Service Restaurants Market was valued at USD 324,900 Million in 2023 and is projected to reach USD 554,120 Million by 2032, with an expected CAGR of 4.10% during the forecast period. Recent developments include: January 2023: Applebee’s announced the return of its USD 6 Smoocho Mucho Sips.December 2022: Dine Brands Global Inc. acquired Fuzzy's Taco Shop® ("Fuzzy's") from Experiential Brands LLC, a wholly-owned subsidiary of NRD Holding Company, for USD 80 million in cash.November 2022: Brinker International announced that its brand Chili's Grill & Bar launched its first to-go-only location nationwide.. Key drivers for this market are: Increasing Demand for Functional and Fortified Food, Multi-functionality and Wide Application of Riboflavin. Potential restraints include: Low Stability of Riboflavin on Exposure to Light and Heat. Notable trends are: A significant rise in tourist arrivals is driving the market growth, capitalizing on the opportunities presented by the influx of visitors.

Breakfast restaurants and diners have navigated a complex landscape in recent years, facing various challenges while seizing growth opportunities. Establishments have shown resilience by quickly adapting to consumer preferences for delivery and digital ordering platforms, expanding their reach and meeting the demands for convenient and off-premises dining. The symbiotic relationship with delivery services like DoorDash and Uber Eats has boosted market presence and consumer access. Diners have streamlined their menus, emphasizing popular items to optimize operations and maintain profitability. Industry revenue has been increasing at a CAGR of 7.5% over the past five years to total an estimated $15.6 billion in 2025, including an estimated increase of 1.8% in 2025. It should be noted that this strong revenue growth over the past five years was because of a low COVID-19 base year, with revenue dropping 21.3% in 2020. Over the past five years, the industry has faced obstacles such as rising food prices, attributed to factors like the bird flu outbreak and geopolitical tensions affecting staple ingredients like eggs and wheat. Despite these issues, breakfast establishments have not passed all increased costs onto customers, opting to maintain sustainable pricing to preserve their loyal clientele, hindering some profit growth. Also, staffing challenges impacted the availability of late-night dining options, with the number of 24-hour diners operating dropping. Breakfast restaurants and diners will enjoy a more favorable landscape. Slower growth in food costs will take pressure off establishments in terms of continuing to offer competitive prices while retaining profitability. Strong growth in disposable incomes is expected to benefit breakfast restaurants and diners, facilitating revenue growth as consumers dine out more often and spend more per meal. An uptick in domestic travel will bolster revenue, driven by nostalgic and locally flavored dining experiences. Breakfast restaurants and diners will broaden their offerings through healthier food that appeals to a wider clientele. With strategic enhancements in service offerings and targeted adaptations, breakfast restaurants and diners are well-positioned for sustained success in the coming years. Industry revenue is forecast to increase at a CAGR of 1.8% to total an estimated $17.1 billion through the end of 2030.

The market size of the quick service restaurant (QSR) industry in the United States surpassed *** billion U.S. dollars in 2024. This represented an increase of around *** percent over the previous year.

While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.7%, reaching $412.7 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.4% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.0% over the next five years, bringing the industry revenue to $433.6 billion by 2030.

The global Full-Service Restaurants market is projected to be valued at USD 1.59 trillion in 2025. It is anticipated to reach USD 2.05 trillion by 2035, expanding at a CAGR of 2.6% over the forecast period.

Attributes	Description
Estimated Full-Service Restaurants Business Size (2025E)	USD 1.59 Trillion
Projected Full-Service Restaurants Business Value (2035F)	USD 2.05 Trillion
Value-based CAGR (2025 to 2035)	2.6%

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	3.5%
UK	2.5%
France	2.8%
Germany	2.7%
Italy	2.9%
South Korea	3.2%
Japan	2.8%
China	6.1%
Australia	3.0%
New Zealand	2.6%

Segment-wise Analysis

Segment	Value Share (2025)
Chained Consumer Foodservice (By Model)	58%

Segment	Value Share (2025)
Casual Dining Restaurants	65%

Competitive Outlook

Company Name	Estimated Market Share (%)
Darden Restaurants, Inc.	10-14%
Bloomin' Brands, Inc.	8-12%
Brinker International, Inc.	7-11%
The Cheesecake Factory Incorporated	6-10%
Dine Brands Global, Inc.	5-9%
Other Key Players	30-40% (Combined)

Market Size statistics on the Burger Restaurants industry in the US

The global fast casual restaurants market size was USD 179.19 billion in 2024 & is projected to grow from USD 191.02 billion in 2025 to USD 318.52 billion by 2033.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 179.19 Billion
Market Size in 2025	USD 191.02 Billion
Market Size in 2033	USD 318.52 Billion
CAGR	6.6% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Food Type,By Mode of Operation,By Nature,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

The North America Foodservice Market is Segmented by Foodservice Type (Cafes and Bars, Cloud Kitchen, Full Service Restaurants, and Quick Service Restaurants), by Outlet (Chained Outlets and Independent Outlets), by Location (Leisure, Lodging, Retail, Standalone, and Travel), by Service Type (Dine-In, Takeaway, and Delivery), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The U.S. Full Service Restaurants report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

The Latin America Airport Quick Service Restaurant Market report segments the industry into Food Type (Meals, Bakery And Confectionery, Beverages, Other Food Types), By Food Category (Vegetarian Food, Non-Vegetarian Food, Vegan Food), By Store Type (Chain Store, Independent Store), and Geography (Mexico, Brazil, Argentina, Colombia, Rest Of Latin America). Get five years of historical data and forecasts.

The size of the U.S. Fast Food and Quick Services Restaurants Market market was valued at USD 255.4 Billion in 2023 and is projected to reach USD 370.8 Billion by 2032, with an expected CAGR of 4.9 % during the forecast period.

The size of the North America Food Service Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.35% during the forecast period. Recent developments include: January 2023: Bloomin' Brands declared that its brand Outback Steakhouse opened its redesigned stores in Spring's Grand Parkway Marketplace.December 2022: 7-Eleven announced that it started increasing its footprint in Canada by converting a number of its restaurants into authorized outlets with fine dining seating.November 2022: Starbucks unveiled the new Starbucks Reserve Empire State Building store. This unique store celebrates connecting over coffee through innovative experiences such as immersive, hands-on workshops, guided tasting flights, and new coffee beverages and craft cocktails. An extended artisan menu of Princi food is only available at this location.. Key drivers for this market are: Growing Inclination Towards Vegan/Plant-based Protein Sources, Increasing Demand for Functional Protein Beverages. Potential restraints include: Competition from Substitute Products. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.