According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

This ranking depicts the leading 100 American retailers in 2024, based on U.S. retail sales. Once again, Walmart was the leading American retailer. That year, the company accounted for retail sales of about *** billion U.S. dollars. Walmart was founded by Samuel Moore Walton (1918-1992) in 1962. Walmart's headquarters is situated in Bentonville, Arkansas and operates worldwide under different names (such as Walmex in Mexico and Best Price in India). Leading retailers in the United States Although Walmart is the unequivocal front-running retailer in terms of U.S. retail sales, Amazon.com inches closer each and every year. The retail industry is in the midst of a customer revolution. The collision of the virtual and physical worlds is fundamentally changing consumers' purchasing behaviors. Consumers are seeking an integrated shopping experience across all channels and expect retailers to deliver this experience. The key drivers of this customer revolution are the rapid adoption of mobile devices, digital media and tablets equipped with shopping apps. In fact, the share of smartphone users in the United States was around ** percent. In other words, nearly the entire country's population now uses smartphones. As such, the retail paradigm has shifted from a physical connection point with customers to a multi-pronged approach that crosses both physical and digital channels. The traditional brick-and-mortar retail store is no longer the dominant medium for purchasing all types of goods. Instead, it serves as one of many potential connection points between customers and a retailer's brand. Today's consumer is increasingly connected to both the physical and digital space and able to interact with retailers through multiple channels simultaneously. To stay competitive in this ever-evolving landscape, it is imperative for retailers to deliver a seamless customer experience across all channels and provide the right services and products at the right time.

Retail Sales in the United States increased 0.20 percent in September of 2025 over the previous month. This dataset provides - U.S. December Retail Sales Increased More Than Forecast - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The Retail Trade sector entered 2025 on a muted footing, with revenue growth of just 0.2% to reach $7.4 trillion. E-commerce remains a bright spot, with steady mid-single-digit gains in recent years, boosted by younger consumers' strong preference for digital channels. Yet, the sector's gains in digital shopping are balanced by ongoing challenges in discretionary spending, high operating costs and tariffs that threaten earnings. Profit has been pressured by steep price competition online and inflation-related expenses, though essential retailers in sub-sectors like food and health have managed steadier performance. Current efforts around omnichannel strategies, technology-driven efficiencies and sustainability reflect the sector's dual focus: capturing digital momentum while offsetting erosion in traditional store-based sales. Over the current period, the sector's revenue expanded at a modest CAGR of 2.2%, highlighting how the pandemic's volatility gave way to cautious but relatively stable expansion. Revenue streams benefited from major operations like Target, Walmart and Amazon reshaping retail into one-stop ecosystems that blend products and services, diversifying into groceries, healthcare, beauty and wellness. Automation adoption--from self-checkout kiosks to advanced inventory management--helped mitigate rising wage costs and sharpened efficiency, while marketing automation improved customer engagement through more tailored promotions. Still, profit took hits from inflation, heightened competition and consumers trading down to value alternatives amid tightening budgets. Consumer priorities for sustainability have altered market dynamics, leading to investments in resale programs and greener programs. The sector's growth is expected to slow, with revenue climbing at an anticipated 1.3% CAGR through 2030, reaching $7.9 trillion. While consumer disposable income is set to strengthen modestly, fragile sentiment from inflation, tariffs and labor market uncertainty may temper spending power. Technology will be a key driver in reshaping operations and growth opportunities. AI is poised to enhance inventory control, price optimization, delivery logistics and fraud prevention. Extended reality innovations, from AR try-ons to immersive VR shopping, will engage younger consumers and potentially redefine customer experiences, though costs and adoption hurdles remain. Reverse logistics and the circular economy will gain ground as sustainability priorities align with value-seeking behavior. Discounters and warehouse clubs are expected to capture share in the near term as households continue trading down, though specialty and discretionary retail could stage a rebound later in the outlook period as consumer confidence improves.

View monthly updates and historical trends for US Retail Sales. from United States. Source: Census Bureau. Track economic data with YCharts analytics.

Total retail sales in the United States were projected to amount to *** trillion U.S. dollars in 2028, up from around * trillion U.S. dollars in 2022. These figures included e-commerce and retail sales. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. There are around ************ retail establishments in the United States. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers. American retailers worldwide Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of American retailers doing business on a global scale. The success of U.S. retailers can also be seen through their performance in online retail. Amazon is a prime example of this, with the company’s sales revenue flourishing over the previous years.

Retail Sales in the United States increased 4.30 percent in September of 2025 over the same month in the previous year. This dataset provides - United States Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

Market Size statistics on the Retail Trade industry in the US

Key information about United States Retail Sales Growth

• United States Retail Sales grew 4.1 % YoY in Sep 2025, compared with a 4.9 % increase in the previous month.
• US Retail Sales Growth YoY data is updated monthly, available from Jan 1993 to Sep 2025, with an average growth rate of -8.8 %.
• The data reached an all-time high of 42.0 % in Apr 2021 and a record low of -15.8 % in Apr 2020.
• In the latest reports, Car Sales of US recorded 1,491,440.0 units in Aug 2025, representing a growth of 2.4 %.

CEIC calculates monthly Retail Sales: Excl. Motor Vehicles Growth from monthly Retail Sales excluding Motor Vehicle and Parts. The U.S. Census Bureau provides Retail Sales excluding Motor Vehicle and Parts in USD. Retail Sales include Food Services.

The global retail market reached approximately USD 23.00 Trillion in 2024 and is expected to grow at a CAGR of 5.80% during the forecast period of 2025-2034, to reach a value of USD 40.42 Trillion in 2034. The demand is being driven by factors like rising disposable incomes, rapid digital transformation, and investments in cutting-edge technologies.

Key Market Insights:

• The Asia Pacific retail market has demonstrated significant growth and is projected to grow at a 6.9% CAGR during the forecast period.
• By country, the United States commands 18.7% of the North America retail market share in 2024.
• Product-wise, the food, beverage, and grocery segment held the dominant share and is projected to exhibit a 6.6% CAGR over the forecast period.
• Based on end use, the online channel exhibits a CAGR of 10.9% during the forecast period.

Market Size & Forecast

• Current Market Size: USD 23.00 Trillion
• Projected Market Size: USD 40.42 Trillion
• CAGR from 2025 to 2034: 5.80%
• Dominant Market: Asia Pacific

The Retail Market is Segments by Product Type (Food, Beverage, and Grocery, Personal and Household Care, Apparel, Footwear and Accessories, and More), by Distribution Channel (Supermarkets/Hypermarkets, Convenience and Discount Stores, Specialty Stores, and More), and by Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Total retail sales in the United States were forecast to amount to **** trillion U.S. dollars in 2025, up by ** billion U.S. dollars in the previous year. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. There are around ************ retail establishments in the United States. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers. American retailers worldwide Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of American retailers doing business on a global scale. The success of U.S. retailers can also be seen through their performance in online retail. Amazon is a prime example of this, with the company’s sales revenue flourishing over the previous years.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

This dataset, identified by the series ID RSXFS, is sourced from the U.S. Census Bureau and is available through the Federal Reserve Economic Data (FRED) system of the St. Louis Fed. It provides a monthly measure of retail sales across the United States. The data represents the total value of sales at retail and food services stores, measured in millions of dollars and adjusted for seasonal variations. It is important to note that the most recent month's value is an advance estimate, which is subject to revision in subsequent months as more comprehensive data becomes available. As a key economic indicator, this series is widely used by economists and analysts to gauge consumer spending and assess the overall health of the U.S. economy.

Suggested Use Cases: - This dataset is highly valuable for economic analysis and can be used to: - Conduct time series analysis and modeling. - Track consumer spending patterns. - Forecast future retail sales. - Analyze the impact of economic events on the retail sector.

License The RSXFS dataset is sourced from the U.S. Census Bureau and is considered Public Domain: Citation Requested. This means the data is freely available for use, but you must cite the source and acknowledge that the data was obtained from FRED. If you plan on using any copyrighted series from other data providers on FRED for commercial purposes, you would need to contact the original data owner for permission.

Data Fields: The dataset primarily contains two columns: - observation_date: The date of the monthly data point, recorded as the first day of each month from January 1992 to July 2025. - RSXFS: The value of advance retail sales in millions of dollars.

Citation and Provenance:
Source: U.S. Census Bureau
Release: Advance Monthly Sales for Retail and Food Services
FRED Link: https://fred.stlouisfed.org/series/RSXFS
Citation: U.S. Census Bureau, Advance Retail Sales: Retail Trade [RSXFS], retrieved from FRED, Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/RSXFS, September 8, 2025.

In US Retail Market is projected to grow from USD 2.3 trillion in 2025 to USD 3.7 trillion by 2031, at a CAGR of 8.2%

View monthly updates and historical trends for US Retail Sales YoY. from United States. Source: Census Bureau. Track economic data with YCharts analytics.

The United States retail market was valued at USD 5127.42 Billion in 2024. The industry is expected to grow at a CAGR of 1.90% during the forecast period of 2025-2034 to attain a valuation of USD 6189.29 Billion by 2034.

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The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics

Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, includi

United States Retail 3PL Market Report is Segmented by Service (Domestic Transportation Management and More), by Product (Food and Beverages, Personal and Household Care and More), by Distribution Channel (Super/Hyper/Convenience and Department Stores and More), by Logistics Model (Asset-Light, Asses-Heavy and More), by Geography (Northeast, Midwest and More). The Market Forecasts are Provided in Terms of Value (USD).

Comprehensive dataset tracking Amazon's market share and competitor performance in US e-commerce from 2020-2024, including revenue figures, market trends, and category breakdowns.