In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

The Online Recruitment Sites industry has boomed since the 2000s as job searches have moved online and the internet has become an indispensable part of daily life. The internet has become the primary medium for communicating and accessing information, the main driving force behind this industry's rise. Job seekers and employers have increasingly turned to online recruitment sites to look for new openings and find new talent pools.The largest online recruitment sites have grown through organic innovation and by acquiring competitors targeting niche industries. Historically, incumbents held a competitive advantage in developing brand names, making it difficult for new sites to gain market share. Nonetheless, low barriers to entry have upended the industry as once-dominant platforms like Monster and CareerBuilder have lost relevance, and LinkedIn has become the overwhelming market-leader by leveraging technological innovation. Online job portals have become the primary tool for matching candidates to employers, with the pandemic only furthering the online shift as businesses embrace digital talent sourcing. In this environment, industry revenue is forecast to grow at a CAGR of 6.2% to $18.8 billion through 2025, including 6.4% in 2025 alone. Profitability has widened too, despite heavy ongoing investments in technology, with platforms relying on premium services to bring in recurring revenue streams.Driven by the rapid development of artificial intelligence and machine learning to automate resume screening, candidate sourcing and chat-based engagement, online recruitment sites will provide a broader range of services that go well beyond standard job posting services and resume collection. Predictive analytics will be central to the transformation of talent acquisition by replacing manual screening, helping recruiters compete more effectively with in-house hiring departments. Online recruitment sites will continue to evolve into professional networking platforms, becoming comprehensive career ecosystems. With a steady labor market poised to see growth in key sectors like healthcare and technology, revenue across online recruitment sites is forecast to grow at a CAGR of 5.6% to $24.8 billion through 2030.

According to Cognitive Market Research, the Global Podcasting Market Size will be USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2033, growing at a CAGR of XX% from 2025 to 2033.

North America held the largest share of XX% in the year 2024 
Europe held a share of XX% in the year 2024 
Asia-Pacific held a significant share of XX% in the year 2024 
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024 

Market Dynamics: Key Drivers

The widespread adoption of smartphones and affordable internet access supports the growth of the Podcast Market.

Report by the Ministry of Communication states that, as of April 2024, out of a total of 954.40 million in India, there are 398.35 million Rural Internet Subscribers. Further, as of April 2024, out of 6,44,131 villages in the country (village data as per Registrar General of India), 6,12,952 villages are having 3G/4G mobile connectivity. Thus, 95.15 % of villages have access to the internet.

By the beginning of the 21st century, internet usage had crossed 361 million people (6% of the population in 2000), and the momentum only accelerated from there. The internet was pivotal for many of the technological shifts and tools developed over the last three decades. In turn, hardware innovations like smartphones enabled more people to go online, with 96% of users accessing the internet via mobile phones in 2025.

Worldwide Smartphone Market Grew 0.4% in Q1 2025, amid ongoing US-China Trade Tension, according to IDC.

The rise of the smartphone market is strongly correlated with the growth of the podcast market. Smartphones provide a convenient, portable, and accessible platform for podcast consumption, making them a primary device for listening. This has fueled the popularity of podcasts and expanded the market significantly. A survey done on Podcasts states, the most common device for podcast listening is a smartphone (73%). That’s significantly higher than a desktop/laptop (13%).

Overall, the widespread adoption of smartphones and increased internet accessibility have significantly fueled the growth of the podcast market by making on-the-go, on-demand audio content more convenient and accessible to a global audience.

https://www.pib.gov.in/PressReleaseIframePage.aspx?PRID=2040566#:~:text=The%20total%20internet%20subscribers%20in,(CAGR)%20of%2014.26%25.

https://execed.isb.edu/en/ep/industry-perspectives/article/podcasting-in-india.html

https://www.idc.com/promo/smartphone-market-share/

Market Restraints

The short attention spans of the listeners create a barrier to the fast growth of the Podcast Market

While long-form podcasts can offer in-depth exploration of topics, they may struggle to capture and retain audience attention due to the increased time commitment and competition from shorter, more engaging formats. The rise of short-form content, like TikTok and Instagram Reels, has arguably shortened attention spans, making longer podcasts less appealing to some audiences. Longer episodes can be more difficult for listeners to consume, leading to higher dropout rates. Listeners may lose interest or get distracted, making it challenging to maintain engagement. For instance, an industry-specific educational podcast like the Search Engine Journal Show might range from 30 to 45 minutes, allowing for in-depth discussions of complex topics. On the other hand, a storytelling podcast like This American Life often runs for an hour, giving time to fully develop narratives and explore multiple story angles.

The Alis Behavioral Health Staff mentions that the attention span of a goldfish is 9 seconds, which is one second longer than the average human attention span. However, in recent years, the average human attention span has significantly decreased. According to research, it dropped from 12 seconds in 2000 to a mere 8 seconds in 2020. This decrease is attributed to the rise of digital distractions and constant exposure to various forms of media.

In conclusion, the short attention span of listeners poses a significant challenge to the rapid growth of the podcast market. It limits engagement, reduces completion rates, and pushes creators to constantly adapt to rapidly changing content formats.

https://news.northeastern.edu/2024/01/23/decreasing-attention-span/#:~:text=Computer%20scien...

The Americas plastic bag market, encompassing North and Latin America, presents a dynamic landscape characterized by moderate growth. While precise figures for market size in 2025 are unavailable, a reasonable estimation, based on the provided CAGR of 1.16% and a likely market size exceeding the reported value unit (millions) can be inferred. This growth is driven by the increasing demand from consumer sectors (grocery, retail, e-commerce), fueled by convenience and cost-effectiveness. The industrial segment, encompassing applications like sacks and packaging for various goods, also contributes significantly. However, the market faces constraints from growing environmental concerns surrounding plastic waste and the increasing adoption of biodegradable alternatives like PLA and PHA. These biodegradable bags, while a smaller segment currently, are anticipated to witness substantial growth due to stringent environmental regulations and consumer preference shifts toward sustainable products. The material type segment is primarily dominated by non-biodegradable plastics such as HDPE, LDPE, and PS, reflecting established infrastructure and manufacturing capabilities. Geographical variations exist, with the United States likely possessing the largest market share within North America, followed by Canada and then Latin American countries. Major players like International Plastics Inc, Mondi PLC, and Berry Global Inc. compete in this market, leveraging their established supply chains and manufacturing expertise. Future growth hinges on successfully navigating the environmental concerns by integrating more sustainable materials and production processes while maintaining cost-competitiveness. The forecast period (2025-2033) suggests continued, albeit moderate expansion. The shift toward biodegradable options and increasing regulatory pressure on single-use plastics will significantly shape the market's trajectory. Companies are actively exploring innovative solutions, including improved recycling technologies and the development of bio-based plastics with properties comparable to traditional materials. This continuous innovation, coupled with consumer awareness campaigns promoting responsible waste management, will play a critical role in determining the long-term sustainability and growth potential of the Americas plastic bag market. This report provides a detailed analysis of the Americas plastic bag industry, encompassing market size, trends, key players, and future growth projections. It leverages data from the historical period (2019-2024), base year (2025), and estimated year (2025) to forecast market dynamics through 2033. The report utilizes high-search-volume keywords such as "plastic bag market," "biodegradable bags," "HDPE bags," "plastic bag recycling," and "North America plastic packaging" to maximize search engine visibility. Recent developments include: February 2021 - ProAmpac LLC has launched ProActive Recyclable R-2000F, a polyethylene-based laminated structure that offers excellent performance in cold temperature conditions. The product was designed with enhanced stiffness and scuff-resistance compared to standard surface printed films and showed outstanding display characteristics in the freezer case., July 2020 - Walmart, Target, and CVS Health announced that they have joined with The Kroger Co. and Walgreens in the Consortium to Reinvent the Retail plastic Bag, an organization founded to test options for single-use plastic shopping bags being used by mass retailers nationwide.. Key drivers for this market are: Growing Unit Sales in Key End-user Markets, Advancements in Printing Industry has Enabling Firms to Use Plastic Bags to Promote their Brands. Potential restraints include: , Government Regulations and Interventions. Notable trends are: Consumer and Retail Accounts for the Largest Market Share.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In December 2023, Amazon.com was the leading online shopping website in the United States. During the measured period, the sprawling platform accounted for over 45 percent of desktop traffic in the e-commerce and shopping subcategory. In second place on the list was eBay.com, with 9.22 percent of visitors. Walmart ranked third with a bit less than six percent of web traffic. Why customers browse on Amazon The main reason behind the outstanding online traffic to Amazon is user behavior throughout the customer journey. Amazon serves as a search engine for U.S. consumers, with 73 percent browsing it for inspiration and product discovery. Another 65 percent of U.S. shoppers landed on Amazon to look for products and compare products. In turn, Google is left third in the ranking of most used platforms. Generational differences In the beauty segment, the customer journey is more likely to start on Amazon among senior consumers. In the United States, 44 percent of Baby Boomers started their search of beauty products on the marketplace, while only 35 percent of Gen Z consumers reported doing the same.

In 2024, Google’s brand value was approximately *** billion U.S. dollars which represented a roughly ** percent increase from the record high of *** billion dollars seen in 2023. The U.S. tech company is the second-most valuable brand worldwide. How much money does Google make from ads? Google recorded its highest-ever revenue of nearly *** billion dollars in 2023. Of this total, approximately ** percent came from the company‘s ad business. That same year, Google’s advertising revenue amounted to *** billion dollars, most of it stemming from search ads. Search ads: Google’s gold mine Google Search was originally developed in 1996 and its domain was registered in 1997. In 2023, 'Google Search & other' was the biggest revenue segment of the parent company of Google, Alphabet Inc., and generated advertising revenue of *** billion dollars. As of January 2024, Google was the leading search engine worldwide and accounted for approximately ** percent of the global desktop search market. In the meantime, the share of Bing, its closest competitor, stood at approximately **** percent.

Im weltweiten Desktop-Suchmaschinenmarkt war Google im Juni 2025 mit einem Marktanteil von 79,5 Prozent, gemessen an den Page Views, Marktführer. Mit großem Abstand folgte Bing, die Suchmaschine von Microsoft, welche einen Marktanteil von rund zwölf Prozent erzielte. Rund drei Prozent der Suchanfragen über Desktop-PCs entfielen zu diesem Zeitpunkt auf Yahoo!. Marktanteil von Suchmaschinen bei der mobilen Suche Auch bei der Websuche über mobile Endgeräte ist Google im globalen Suchmaschinenmarkt unangefochtener Marktführer. Mit großem Abstand folgen bei der mobilen Suche das russisch-niederländische Unternehmen Yandex und bing. Informationen zu Baidu Baidu, das Unternehmen hinter der gleichnamigen Suchmaschine, setzte im Jahr 2024 rund 18,24 Millionen US-Dollar um. Die Suchmaschine Baidu gehört in ihrem Heimatmarkt China neben bing und Haosou zu den beliebtesten Suchmaschinen des Landes.